In 2023, AT&T had a total of 241.53 million wireless subscribers, a significant increase since the previous year. Over the last decade, the wireless subscriber count has been steadily growing and it has more than tripled since 2007.

AT&T’s wireless subscriber base and ARPU

AT&T’s wireless subscribers can be divided into three separate subscription type groups: postpaid, prepaid, and reseller. The largest group by far is the postpaid group which had about 84.7 million subscribers in 2022. The prepaid model has been steadily increasing over the last nine years, while reseller subscriptions have been losing traction since 2016.

Each of these subscribers generates a certain amount of revenue. In the fourth quarter of 2023, the company’s wireless ARPU (average revenue per user) exceeded 50 U.S. dollars for its postpaid service and 56 U.S. dollars for its phone-only postpaid service. AT&T also has one of the lowest monthly churn rates on the U.S. market. This means that the average percentage of people that ended their subscription with the company is low.

Wireless carriers in the United States

Of the three major wireless carriers in the United States - AT&T, Verizon, T-Mobile - out of which AT&T holds the largest share of the wireless subscription market. In the first quarter of 2018, AT&T surpassed Verizon in number of wireless subscriptions and now AT&T have the highest number of subscribers in the United States. In 2020, T-Mobile and Sprint merged and in the second quarter of 2020 the surviving brand T-Mobile USA, had more wireless subscribers than Verizon.

AT&T serviced approximately 117.9 million wireless subscribers as of the fourth quarter of 2024. This continued a period of considerable growth since the first quarter of 2022. AT&T's wireless services are reported under the operator's mobility business unit and, as of the first quarter 2024, no longer report both subscribers and connected devices within the total Mobility subscribers.

AT&T serviced approximately 89.2 million wireless postpaid subscribers as of the fourth quarter of 2024. This was a slight increase on the previous quarter, in continuation of a period of steady growth. AT&T's wireless services are reported under the operator's mobility business unit.

AT&T serviced approximately 19 million wireless prepaid subscribers as of the fourth quarter of 2024, with a marginal decrease from the previous quarter. Postpaid subscribers account for a greater share of the operator's wireless business, with a reported over 89 million as of the same period. AT&T's wireless services are reported under the operator's mobility business unit.

In 2024, U.S. telecommunications operator AT&T had over 89.2 million postpaid subscribers. Postpaid subscriptions remain the backbone of the operator's wireless business, while reseller subscriptions have played a reduced role.

In 2023, AT&T had over 22 million wireless subscribers in Mexico. The company's revenue in Mexico amounted to nearly four billion U.S. dollars.

In 2023, AT&T had over 16.6 million prepaid AT&T branded subscribers in Mexico. Figures exclude AT&T subscriptions operated by resellers. The company's revenue generated in Mexico amounted to nearly four billion U.S. dollars.

How high is the brand awareness of AT&T in the United States?When it comes to smart home users, brand awareness of AT&T is at 86 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is AT&T in the United States?In total, 38 percent of U.S. smart home users say they like AT&T. However, in actuality, among the 86 percent of U.S. respondents who know AT&T, 44 percent of people like the brand.What is the usage share of AT&T in the United States?All in all, 31 percent of smart home users in the United States use AT&T. That means, of the 86 percent who know the brand, 36 percent use them.How loyal are the users of AT&T?Around 27 percent of smart home users in the United States say they are likely to use AT&T again. Set in relation to the 31 percent usage share of the brand, this means that 87 percent of their users show loyalty to the brand.What's the buzz around AT&T in the United States?In October 2023, about 41 percent of U.S. smart home users had heard about AT&T in the media, on social media, or in advertising over the past three months. Of the 86 percent who know the brand, that's 48 percent, meaning at the time of the survey there's considerable buzz around AT&T in the United States.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

The U.S. telecommunications operator AT&T had approximately 15.3 million broadband subscribers as of 2023. This was a slight decrease on the 15.4 million reported for 2022, while subscriber levels have stabilized in the most recent years.

AT&T reported $198.92B in Market Capitalization this March of 2025, considering the latest stock price and the number of outstanding shares.Data for AT&T | T - Market Capitalization including historical, tables and charts were last updated by Trading Economics this last March in 2025.

The statistic depicts the churn rate of AT&T in regards to wireless subscribers from 2007 to 2017. In 2017, the churn rate was at 2.36 percent.

AT&T - additional information

AT&T is an American multinational telecommunications company based in Dallas, Texas. The company was recently ranked as being the most valuable telecom brand in the world and the company naturally enjoys the lead in the market in the United States as well. The company’s operating revenue has been strong and consistent over the past years and has consistently sat at more than 100 billion US dollars annually for some time. AT&T’s net profit however has fluctuated somewhat in recent times but has also been as high as almost 20 billion US in the past.

Employee numbers at AT&T have been declining annually since 2007, due to a number of various cuts across the business. Despite the cuts, AT&T was still the telecommunications company with the greatest number of employees as of 2012. In the United States AT&T’s greatest competitor is Verizon Communications, who also enjoys a significant share of the wireless market across the country. Verizon was also among the most valuable telecommunications brands worldwide with a value of more than 53 billion as of 2013.

AT&T's CEO salary and other executives compensation in 2019 was as follows: R. Stephenson Chairman and CEO at AT&T, received a total compensation of $32.03M in 2019, J. Donovan Retired CEO-AT&T Communications, LLC at AT&T, received a total compensation of $27.02M in 2019, J. Stankey President and COO at AT&T, received a total compensation of $22.47M in 2019, J. Stephens Sr. Exec. Vice Pres. and CFO at AT&T, received a total compensation of $16.73M in 2019, D. McAtee Sr. Exec. Vice Pres. and General Counsel at AT&T, received a total compensation of $9.35M in 2019, J. McElfresh at AT&T, received a total compensation of $7.68M in 2019.

AT&T Funcionários Número total - Valores atuais, dados históricos, previsões, estatísticas, gráficos e calendário econômico - Mar 2025.Data for AT&T | Funcionários | Número total including historical, tables and charts were last updated by Trading Economics this last March in 2025.

AT&T Des Employés Nombre total - Les valeurs actuelles, des données historiques, des prévisions, des statistiques, des tableaux et le calendrier économique - Mar 2025.Data for AT&T | Des Employés | Nombre total including historical, tables and charts were last updated by Trading Economics this last March in 2025.

AT&T’s worldwide operating revenue was 122.43 billion U.S. dollars in 2024, representing a slight decrease compared to the previous year. Overall, AT&T's revenue has decreased significantly since the company completed a 2022 deal to spin off its interest in media company WarnerMedia. AT&T refocuses on communications AT&T has pivoted its strategy to concentrate on its core telecommunications business after divesting its WarnerMedia assets. Indeed, the company’s communications segment accounts for nearly all its revenues. However, AT&T remains a dominant force in the U.S. wireless market, accounting for nearly 30 percent of major operator subscriptions in the U.S. as of 2024, topped by Verizon and T-Mobile respectively. Nonetheless, AT&T continues to be the second-largest U.S. telecom operator by revenue. Competition in the 5G space However, AT&T faces fierce competition from Verizon and T-Mobile US, particularly in the rapidly evolving 5G landscape. In 2024, AT&T ranked in the second position in the U.S. 5G coverage but ranked third in typical 5G download speeds. T-Mobile US has emerged as the front-runner in both categories, leveraging substantial investments in its 5G infrastructure to challenge the established duopoly of AT&T and Verizon.

With revenue of US$21.5bn, or 1.9% of GDP, the telecom services market in Mexico was second only to Brazil in Latin America in 2015. Over the next five years, Pyramid Research expects Mexico’s total market revenue to grow at a CAGR of 4.3% to reach $26.5bn in 2020, making it the fastest-growing market among Latin America’s largest markets. Growth will be underpinned by the entry of new players and consolidation among existing operators, which will contribute to lower prices and enhanced geographic coverage, helping to increase Mexico’s currently low penetration levels. We expect mobile data, fixed broadband Internet and pay-TV to be the main drivers of top line revenue growth over the 2016-2020 period. Read More

In 2023, AT&T had more than 127.7 million connected devices subscribers. This is around 20 million more subscribers than in the previous year when the total number of connected devices subscriptions amounted to just above 107 million

As of December 2024, the telecommunications company AT&T had around 141 thousand employees, a sharp decrease from the previous year. AT&T on cost-cutting trend AT&T's workforce has declined year-on-year since 2019, with a 40 percent reduction through to January 2024. In 2020, AT&T's CEO, John Stankey, committed the operator to finding six billion U.S. dollars in savings by 2023, with a reduction in labor costs listed as a key target. In Spring 2023, the operator announced further measures in the form of office closures across the country, with a new policy requiring certain management staff to attend an office at least three times a week. While these measures did not include layoffs, AT&T stated that the new requirements may spur employees to seek opportunities elsewhere. Moreover, the company's 2022 decision to spin off its interest in the media company WarnerMedia significantly reduced its workforce by over 20 percent. AT&T’s revenue AT&T is a leader in the wireless telecommunications sector, servicing the most wireless subscriptions among U.S. operators. Despite this, the company faces strong competition from rival network operators Verizon and T-Mobile US, particularly in the 5G space. AT&T ranked second in U.S. 5G coverage in 2024, and third in typical 5G download speeds. T-Mobile US held the top spot in both metrics, having invested heavily in its 5G network in an attempt to challenge AT&T and Verizon.

Internet Usage: Device Vendor Market Share: Mobile: AT&T data was reported at 0.000 % in 08 Mar 2025. This stayed constant from the previous number of 0.000 % for 07 Mar 2025. Internet Usage: Device Vendor Market Share: Mobile: AT&T data is updated daily, averaging 0.000 % from Apr 2024 (Median) to 08 Mar 2025, with 270 observations. The data reached an all-time high of 2.860 % in 28 Sep 2024 and a record low of 0.000 % in 08 Mar 2025. Internet Usage: Device Vendor Market Share: Mobile: AT&T data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Palau – Table PW.SC.IU: Internet Usage: Device Vendor Market Share.

In the fourth quarter of 2024, AT&T's total wireless revenue stood at 3.44 billion U.S. dollars. This was a slight increase on the previous quarter revenue and on the revenue reported for the same period in 2023.