The Global Athleisure Market is Segmented by Product Type (clothing, Footwear, and Other Product Types), End User (men, Women, and Kids), Distribution Channel (offline Stores and Online Stores), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The Report Offers Market Size and Values in (USD) for the Above Segments.

According to a 2023 survey, half of consumers in the United States said that they were planning to buy athleisure from lululemon in that year, making it the most popular choice. Nike and Under Armour followed closely behind. lululemon’s financial performance On a global scale, lululemon generated a net revenue of 9.6 billion U.S. dollars in the financial year of 2023, continuing its upward curve spanning across over a decade. Despite lululemon’s headquarters in Canada, the brand’s most profitable region was the United States, where roughly two-thirds of its net revenue was generated. The rising popularity of athleisure In recent years, athleisure has become a staple in many a consumer’s wardrobe, mostly due to the combination of the comfort and functionality of athletic wear, and stylish designs that make it feel more than just workout clothes. Particularly favored among Gen Z, over 60 percent of young consumers in the U.S. were planning to buy athleisure from Nike.

The Athleisure Market Share size and share are expected to exceed USD 941.65 billion by 2034, with a compound annual growth rate (CAGR) of 9.2% during the forecast period.

A larger proportion of the two younger age groups, spanning 18 to 44 years, said that they like or love athleisure (athletic clothing worn for leisure) than those older than 45.

The athleisure market growth rate will encompass a promising progress path. It will traverse its advancement at a CAGR of 8.8%, projecting the global athleisure market size to reach US$ 920 billion by 2034. The market will be lifted from US$ 396.7 billion, measured in 2024.

Attributes	Key Insights
Estimated Market Size in 2024	US$ 396.7 billion
Projected Market Value in 2034	US$ 920 billion
Value-based CAGR from 2024 to 2034	8.8%

Integrating Fashion and Wellness Will Augment the Athleisure Market in the Forecasted Period

Historical CAGR from 2019 to 2023	11.3%
Forecast CAGR from 2024 to 2034	8.8%

Country-wise Analysis

Countries	Forecasted CAGR
The United States of America	9.1%
China	9.6%
The United Kingdom	10%
Japan	10.4%
South Korea	11%

Category-wise Insights

Category	Top Type- Mass
Market Share in 2023	68%
CAGR % 2024 to End of Forecast (2034)	8.6%
Market Segment Drivers	The emerging trends for athletic wear are spurring the mass athleisure demand. The wider availability of athleisure on different e-commerce platforms drives the market segment. Multifunctional athleisure is being preferred by consumers, driving leading athleisure brands.

Category	Top Distribution Channel- Offline
Market Share in 2023	71%
CAGR % 2024 to End of Forecast (2034)	8.4%
Market Segment Drivers	A wide range of availability of products surges the demand for the offiline distribution channel. Fashion stores offer a one-stop solution for all consumer requirements, driving the demand for the segment. Customization, athleisure trials, and negotiations with sellers are possible, favoring customer shopping.

Report Scope

Attributes	Details
Estimated Market Size in 2024	US$ 396.7 billion
Projected Market Valuation in 2034	US$ 920 billion
Value-based CAGR 2024 to 2034	8.8%
Forecast Period	2024 to 2034
Historical Data Available for	2019 to 2023
Market Analysis	Value in US$ billion
Key Regions Covered	North America Latin America Western Europe Eastern Europe South Asia and Pacific East Asia The Middle East and Africa
Key Market Segments Covered	Type Product End-User Distribution Channel Region
Key Companies Profiled	Hanes Brands Inc. Adidas AG Vuori PANGAIA Under Armour Inc. Outerknown EILEEN FISHER Patagonia Inc. Wear Pact LLC Lululemon Athletica

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Women Activewear Market Size 2025-2029

The women activewear market size is forecast to increase by USD 80 million, at a CAGR of 5.7% between 2024 and 2029.

The market is witnessing significant growth due to several key trends. The increasing focus on health and wellness initiatives by both government bodies and corporations is driving the demand for activewear apparel. This trend is further fueled by the rise in athleisure, a fashion trend that combines comfort and functionality, making activewear a staple in everyday wardrobes. Customization of women activewear is also gaining popularity, with consumers seeking personalized fit and design in their neoprene, textile, and athletic footwear. However, unpredictable raw material prices pose a challenge for manufacturers, particularly in the production of cotton, polypropylene, and other materials commonly used in sports bras, running apparel, and shapewear. Additionally, the integration of wearable technology, such as digital fitness trackers and heart rate monitors, into activewear is a growing trend, offering consumers enhanced functionality and convenience.

What will be the Size of the Women Activewear Market During the Forecast Period?

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The market is experiencing significant growth due to the increasing health consciousness and the athleisure trend among women worldwide. This market encompasses high-performance apparel designed for various fitness activities, including sports and yoga. The demand for specialized fabrics, such as those with breathability, durability, and moisture-wicking properties, is driving innovation in textile technology. Advanced manufacturing techniques, like 3D printing and electrospinning, are being employed to create bi-stretchable and grip-enhancing materials. Fashionability is also a key factor in the women's activewear market, as consumers seek functional yet fashionable options. Smart textiles incorporating biomechanical monitoring capabilities are emerging as a popular trend.
However, concerns over microfiber pollution from synthetic fabrics are prompting a shift towards sustainable materials and production methods. The market size for women's activewear is substantial and continues to expand, with athletes and fitness enthusiasts of all ages and backgrounds embracing the versatility and comfort of this apparel category. The women's activewear market is poised for continued growth, offering ample opportunities for innovation and development in the realm of health, fashion, and performance.

How is this Women Activewear Industry segmented and which is the largest segment?

The women activewear industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Online
  Supermarkets and hypermarkets
  Specialty stores
  Others


Product Type

  Tops and T-shirts
  Bottom wear
  Innerwear and swimwear
  Outerwear
  Others


Price Range

  Mass
  Mid
  Premium


Type

  Polyester
  Spandex
  Cotton
  Polypropylene
  Others


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK
    France
    Italy


  APAC

    China
    India
    Japan
    South Korea


  South America



  Middle East and Africa

By Distribution Channel Insights

The online segment is estimated to witness significant growth during the forecast period.

The market is experiencing significant growth due to increasing health consciousness and the athleisure trend. This sector benefits from advanced textile technologies, such as 3D printing, electrospinning, and specialized fabrics, which offer superior breathability, durability, and moisture-wicking properties. These features cater to the needs of athletes and individuals with flexible lifestyles, enabling them to engage in various physical activities, including yoga, HIIT workouts, and outdoor activities. Eco-friendly and high-performance activewear, made from natural and synthetic materials like nylon, spandex, cotton, polypropylene, and rayon, are gaining popularity.

Advanced activewear technologies, such as grip enhancement, bi-stretchable, thermal resistance, chemical resistance, and temperature control, add value to these products. Online sales are increasingly dominating the market due to the convenience and accessibility they offer. Major e-commerce players like Amazon and eBay are capitalizing on this trend, driving the growth of the online market. The market is further fueled by the increasing sports enthusiasm, female participation, and youth fitness enthusiasm. Omnichannel strategies, smart activewear, fitness metrics, social media marketing, and wearable technology are shaping the future of the women activewear industry.

Get a glance at the Women Activewear Indust

The statistic illustrates the forecasted retail value of the domestic athleisure sports wear market in Japan from 2017 to 2030. In 2030, the Japanese athleisure sports wear market size was forecasted to reach approximately 233 billion Japanese yen, up from projected 230 billion yen in 2017. Athleisure is a trend in fashion, combining the words "athletic" and "leisure". The athleisure market indicates the market of sports brand apparel and shoes worn by consumers in everyday life without the intention of actually participating in athletic activities. It further includes apparel products with their concept being “sports” among the products of brands offering general casual wear.

The report covers Global Sports Wear For Women Market and is segmented by Product Type (Tops and T-Shirts, Sweatpants and Yoga Pants, Skirts and Skorts, Tracksuits, Sweatshirts/Jacket, and Other Product Types), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retail Stores, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

South Korea athleisure market size is projected to exhibit a growth rate (CAGR) of 6.26% during 2024-2032. The increasing health and wellness trend among South Koreans, rising influence of K-pop and Korean celebrities, recent technological advancements in textile manufacturing, and growing acceptance of casual dress codes in the workplace represent some of the key factors driving the market.

Report Attribute	Key Statistics
Base Year	2023
Forecast Years	2024-2032
Historical Years	2018-2023
Market Growth Rate (2024-2032)	6.26%

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2024-2032. Our report has categorized the market based on type, product, distribution channel, and end user.

Leggings, tights & joggers remain the largest product segment in the athleisure market, owing to their versatility and comfort. Hoodies & sweatshirts have also witnessed significant growth, driven by their cozy and stylish appeal. Sports jackets and yoga pants are other key product categories experiencing rising demand. Recent developments include: August 2022: With the launch of its newest line, "ONLY PLAY," the renowned European fashion label for young women ONLY joined the athleisure clothing market. Excellent craftsmanship, feminine accents, and exceptional utility are all offered by ONLY PLAY, which also offers a remarkable fusion of the newest sportswear and fashion trends., February 2022: Women's athleisure brand Aastey takes pride in being "inclusive." The clothing manufacturer has received ten crores from CXXO, a Kalaari Capital project. The $10 million CXXO program, which aims to support female entrepreneurs, received funding from Kalaari Capital., Thursday, August 31, 2023: The financial results for lululemon athletica inc.'s second quarter of fiscal 2023 will be made public, the company stated today To discuss the financial results, the firm will hold a conference call at 4:30 p.m. Eastern time., May 21, 2024: lululemon athletica inc.announced today that Sun Choe, the Chief Product Officer, has resigned and will be leaving the company later this month to seek another opportunity. This announcement coincides with the implementation of an upgraded and more integrated organizational structure.. Key drivers for this market are: Growth Of Real Estate Sector, Shifting Consumer Preference Towards Branded And Readymade Furniture. Potential restraints include: Fluctuating Prices Of Raw Materials 33, Increasing Demand For Substitute Products 33. Notable trends are: Increased sports participation and flourishing demand for sports apparel to boost the market growth.

The athleisure clothing market has rapidly evolved into a significant segment of the global apparel industry, merging comfort and style with functionality as consumers increasingly seek versatile clothing that fits their active lifestyles. This innovative apparel category not only caters to those who engage in physi

The Athleisure Clothes Market can be segmented by product type, end-user, and distribution channel:Type:Mass AthleisurePremium AthleisureProduct:Yoga ApparelShirtsLeggingsShortsEnd-user:WomenMenDistribution Channel:OnlineOffline Recent developments include: March 2022: In March 2022, Abercrombie & Fitch Co. unveiled its new activewear sub-brand, YPB, standing for "Your Personal Best." Geared towards inspiring customers to excel in activities like running, stretching, lifting, and daily living, the launch is part of the company's strategy to broaden its appeal to millennials., July 2022: In July 2022, Third Wind Performance, a specialized athleisure clothing company, expanded its product range by introducing six color options for leggings and sports bras, along with five color choices for Third Wind Definition shirts designed for both men and women.. Notable trends are: Increased sports participation and flourishing demand for sports apparel is driving the market growth.

United States athleisure market size reached US$ 88.5 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 175.4 Billion by 2032, exhibiting a growth rate (CAGR) of 7.56% during 2024-2032. The ongoing advancements in textile technology, which have led to the development of performance fabrics that offer moisture-wicking, breathability, and other functional features, are driving the market.

Report Attribute	Key Statistics
Base Year	2023
Forecast Years	2024-2032
Historical Years	2018-2023
Market Size in 2023	US$ 88.5 Billion
Market Forecast in 2032	US$ 175.4 Billion
Market Growth Rate 2024-2032	7.56%

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2024-2032. Our report has categorized the market based on type, product, distribution channel, and end user.

The global athleisure market, valued at $453.40 billion in 2025, is projected to experience robust growth, driven by several key factors. The increasing popularity of fitness and wellness lifestyles, coupled with the blurring lines between athletic and casual wear, fuels significant demand for comfortable, stylish, and versatile apparel. This trend is further amplified by the rise of remote work, which has increased the need for comfortable clothing suitable for both work and leisure activities. Technological advancements in fabric technology, resulting in moisture-wicking, breathable, and durable materials, are also contributing to market expansion. The market is segmented by type (e.g., tops, bottoms, footwear, accessories) and application (e.g., yoga, running, gym workouts, casual wear), offering diverse product options catering to specific needs and preferences. Major players, including Lululemon, Adidas, Nike, and Under Armour, are investing heavily in innovation, marketing, and strategic partnerships to strengthen their market positions and cater to the growing consumer base. The competitive landscape is characterized by a mix of established brands and emerging players, leading to increased product differentiation and price competitiveness. Geographical distribution shows strong growth across North America and Europe, with Asia-Pacific emerging as a significant growth driver in the coming years, fueled by rising disposable incomes and a growing young population adopting active lifestyles. Sustained growth in the athleisure market through 2033 is anticipated, with the 6.79% CAGR suggesting a substantial increase in market value. While specific restraints are not detailed, potential challenges include fluctuating raw material prices, increasing competition, and evolving consumer preferences. However, the continuous innovation in sustainable and eco-friendly athleisure apparel, alongside personalized marketing strategies targeting specific demographic segments, presents opportunities for significant growth. The market's future success hinges on brands' ability to adapt to changing trends, effectively leverage digital marketing channels, and provide seamless omnichannel customer experiences. The focus on inclusivity and body positivity, coupled with a growing emphasis on ethical and transparent supply chains, will be crucial for long-term success in this dynamic and competitive landscape. Companies are increasingly employing consumer engagement strategies like influencer marketing, personalized recommendations and loyalty programs to build strong brand loyalty.

Athleisure Market size was valued at USD 288.84 billion in 2021 and is poised to grow from USD 312.52 billion in 2022 to USD 587.09 billion by 2030, growing at a CAGR of 8.2%.

Vietnam athleisure market size is projected to exhibit a growth rate (CAGR) of 22.80% during 2024-2032. The increasing development of advanced fabrics that offer performance-enhancing features such as moisture-wicking, stretchability, and temperature control to provide high-quality, functional, and fashionable clothing options, is driving the market.

Report Attribute	Key Statistics
Base Year	2023
Forecast Years	2024-2032
Historical Years	2018-2023
Market Growth Rate (2024-2032)	22.80%

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2024-2032. Our report has categorized the market based on type, product, distribution channel, and end user.

In 2021, the revenue of the yoga apparel market was estimated to be worth around 22.7 billion U.S. dollars worldwide. This figure is forecast to increase to approximately 40 billion U.S. dollars by 2028, at a CAGR of 8.4 percent.

Sports & the sportswear market

In comparison to other sportswear, which may sit loosely, yoga wear is designed to provide maximum breathability and flexibility for the consumer. Articles of yoga wear include bras, tank tops, and leggings. Many sports saw an increase in usage in recent years due to a rise in health conscious consumers, and yoga is no exception. In 2020, an approximated 55 million Americans practiced yoga.The popularity of yoga as a sport has increased as it encourages flexibility and mediation, while also offering low-impact strengthening. Yoga wear, especially leggings, is also an important part of athleisure as well. When asked what is most important when purchasing sporting goods, including sportswear, over half of Americans answered with comfort.

Leading activewear brands

Lululemon, a Canadian sportswear brand, first began by offering yoga wear. In recent years, however, lululemon has branched out to other forms of activewear. Along with the rise of the fitness conscious consumer, the net revenue of lululemon also increased dramatically over the last decade. While lululemon is a popular brand for yoga wear, it is by no means the leading brand. By net sales, Nike, Adidas and Under Armour are the biggest athletic apparel companies worldwide.

The global sustainable athleisure market size reached USD 106.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 198.7 Billion by 2033, exhibiting a growth rate (CAGR) of 6.7% during 2025-2033. The market is experiencing significant growth, driven by the increasing consumer demand for eco-friendly products, imposition of stringent regulatory policies, expansion of e-commerce and digital platforms, rapid technological advancements in sustainable textile manufacturing, growing focus on corporate social responsibility (CSR) initiatives, and the rising health and wellness trends.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 106.3 Billion
Market Forecast in 2033	USD 198.7 Billion
Market Growth Rate 2025-2033	6.7%

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2025-2033. Our report has categorized the market based on type, product, gender, and distribution channel.

Ready-to-Wear: Casual and stylish clothing designed for everyday wear, often incorporating activewear elements such as stretch fabrics and moisture management capabilities. Ready-to-wear activewear offers versatility and comfort for various daily activities. Sports Shoes: Footwear designed specifically for sports activities, providing support, cushioning, and stability. Sports shoes are engineered to enhance performance, prevent injuries, and accommodate different sports requirements. Fabric: Activewear fabrics are typically composed of high-performance materials like polyester, nylon, and spandex. These fabrics offer moisture-wicking properties, breathability, and stretch, ensuring comfort and performance during physical activities. Gender: Both men's and women's activewear are prevalent in the market, with specific designs catering to the unique needs of each gender. Activewear for women emphasizes style, fit, and comfort, while men's activewear focuses on performance and durability. Recent developments include: January 2023: V.F. Corporation opens a new regional office in Harajuku, Tokyo, to enhance product design and support for the Asia-Pacific region.

, April 2023: Nike, Inc. releases the OF1 NFT sneaker collection, inspired by the Air Force 1 line., September 2022: Puma SE launches its shopping app in India, featuring cricketer Virat Kohli as the brand ambassador.. Key drivers for this market are: Rising Health Consciousness: Growing awareness of the benefits of physical activity is driving demand for activewear that supports fitness goals.

Athleisure Trend: The popularity of comfortable and stylish athleisure wear is expanding the activewear market beyond traditional fitness activities.. Potential restraints include: Intense Competition: The presence of numerous established and emerging brands creates intense competition in the activewear market.

Counterfeit and Fake Products: The prevalence of counterfeit and fake products undermines the credibility and sales of legitimate brands.. Notable trends are: Smart Activewear: Integration of technology into activewear, such as sensors and tracking devices, to enhance fitness tracking and performance.

Sustainable Activewear: Growing demand for activewear made from eco-friendly materials and with ethical manufacturing practices..

The global active wear market size is anticipated to be worth US$ 917,959.7 million by 2034. According to the estimates, the market is projected to clock a 5.9% CAGR until 2034. In 2024, the active wear market size is valued at US$ 517,444.8 million.

Attributes	Details
Active Wear Market Size, 2023	US$ 488,616.4 million
Active Wear Market Size, 2024	US$ 517,444.8 million
Active Wear Market Size, 2034	US$ 917,959.7 million
Value CAGR (2024 to 2034)	5.9%

Category-wise Insights

Segment	Ready to Wear (Type)
Value Share (2024)	41.6%

Segment	Women (Client Orientation)
Value Share (2024)	48.2%

Country-wise Insights

Countries	Value CAGR (2024 to 2034)
United States	3.2%
Germany	1.9%
Japan	7.6%
China	10.0%
India	10.8%