The Super Bowl is one of the most-watched sporting events in the world, regularly attracting more than 70 thousand fans to the live event. The highest attendance figures are often associated with games that feature popular teams, exciting matchups, or other special circumstances such as the large seating capacity of the stadium within which the games are hosted. The 2025 Super Bowl, which was hosted at Caesars Superdome, New Orleans, had an attendance of 65,719 fans. This game saw the Philadelphia Eagles beat the Kansas City Chiefs to claim their second Super Bowl title. Overall, the Super Bowl attendance figures demonstrate the popularity and enduring appeal of American football as a major sport and cultural event in the United States. Popularity of the Super Bowl The Super Bowl's popularity is undeniable, with the annual championship game of the National Football League being one of the biggest single-day sports events in the world. Each year, the champions of the National Football Conference and the American Football Conference compete against each other, drawing high television ratings. The 2024 Super Bowl set a record-breaking average TV audience of over 123 million viewers in the United States. Super Bowl spending The Super Bowl generates millions of dollars in advertising revenue for the NFL, with the advertising revenue from the 2024 Super Bowl standing at a record 650 million U.S. dollars. A 30-second ad spot during the Super Bowl broadcast cost an average of eight million U.S. dollars in 2024. The big game also leads to significant consumer spending, with Super Bowl-related consumer spending in the U.S. estimated to have stood at about 17.3 billion U.S. dollars in 2024. The average American consumer planned to spend over 86 U.S. dollars on Super Bowl Sunday, with expenditures on food and beverages, televisions, furniture, team apparel and accessories, and decorations.

Super Bowl LV took place at the Tampa Bay stadium on ****************. As a result of the coronavirus (COVID-19) pandemic, in-person attendance for the event was capped at ** thousand in the ** thousand capacity stadium. During a ************* survey in the United States, ** percent of respondents believed that no fans should have been allowed to attend the Super Bowl in person, while ** percent felt that more fans should have been allowed into the stadium.

The Super Bowl is one of the biggest events in the sporting calendar in the United States, with millions tuning in every year to watch the big game. During a ************* survey in the United States, ** percent of respondents stated that they would be very likely to host or attend a Super Bowl party or get together with a group of people they did not live with.

Super Bowl Game Results

Super Bowl game results: Winning teams, scores, and viewer data

By Throwback Thursday [source]

About this dataset

How to use the dataset

• Winning and Losing Teams: The dataset includes columns for both the winning team and the losing team. You can analyze trends or patterns in team performance over time by comparing their records in different Super Bowl games.

• Scores: The final score of each Super Bowl game is provided in two separate columns: Winning Team Points and Losing Team Points. You can explore which games had high-scoring or low-scoring outcomes, and identify any interesting patterns or outliers.

• Conferences: The dataset includes information about the conferences to which both the winning and losing teams belong. You can analyze the success rates of teams from different conferences or compare their performances in specific seasons.

• Venue and City: You can find information about where each Super Bowl game was played by referring to the Venue and City columns. This allows you to explore geographical aspects of the games' locations.

• Attendance: The number of people in attendance at each Super Bowl game is provided under the column Attendance. This data point allows you to understand how popular a particular game was among fans.

• Networks: Television networks that broadcasted each Super Bowl game are included in this dataset under Network. Analyzing network preferences for airing these games may reveal interesting insights into TV viewership habits over time.

• Average U.S.Viewers,Rating,and Share: Columns like Average U.S.Viewers provide valuable information regarding viewership trends across different years while Rating provides insight into audience interest as measured by ratings.Advertisers may be interested in exploring instances where the Cost Per 30s Ad increased in line with higher ratings.

• Cost Per 30s Ad: The cost of a 30-second advertisement during each Super Bowl game is listed under the Cost Per 30s Ad column. This allows you to examine trends in advertising costs or identify Super Bowl games that commanded particularly high advertising rates.

• Notes: Additional notes or details about each Super Bowl game are provided under the Notes column. These notes may contain interesting information, trivia, or historical context that can enrich your analysis.

Remember not to include dates as per your requirement for this guide.

With

Research Ideas

• Analyzing the popularity of Super Bowl games: With data on average U.S. viewers, rating, share, and cost per 30s ad, this dataset can be used to analyze the popularity and viewership trends of different Super Bowl games over the years. This can help identify patterns and factors that contribute to a successful Super Bowl event.
• Comparing team performance: By analyzing the winning and losing team points for each game, as well as their conferences, this dataset can be used to compare the performance of different teams in Super Bowl games. It can help determine which conferences or teams have historically performed better or worse in these high-stakes games.
• Studying advertising trends: The cost per 30s ad information in this dataset allows for an analysis of advertising trends during the Super Bowl. By examining how ad costs have changed over time, advertisers can gain insights into the value and effectiveness of Super Bowl commercials, as well as understand shifts in consumer behavior and preferences during these major sporting events

Acknowledgements

If you use this dataset in your research, please credit the original authors. Data Source

License

See the dataset description for more information.

Columns

File: ThrowbackDataThursday 2019 Week 5 - Super Bowl.csv | Column name | Description | |:----------------------------|:--------------------------------------------------------------------------------------------------------------------------------------------------------| | Game | The number assigned to each Super Bowl game. (Numeric) | | Date | The date on which the Super Bowl game took place. (Date) | | Winning team | The name of the team ...

The Super Bowl is the highlight of the NFL season, watched by millions in the United States and many more across the world. During a 2025 survey in the United States, around 78 percent of respondents stated that they planned to watch Super Bowl LIX between the Kansas City Chiefs and the San Francisco 49ers.

The Super Bowl is one of the highlights of the sporting calendar, but many viewers tune in for more than just the game itself. During a January 2025 survey in the United States, almost 35 percent of respondents stated that the famous Super Bowl commercials were one of the parts of the event they were looking forward to.

Super Bowl LV took place between the Kansas City Chiefs and the Tampa Bay Buccaneers at the Tampa Bay stadium on February 7, 2021. As a result of the coronavirus (COVID-19) pandemic, gatherings of large groups of people were banned or advised against, putting the annual tradition of Super Bowl parties up and down the country in jeopardy. In keeping with recent pandemic tradition of staying in touch online, ** percent of respondents in a February 2021 survey stated that they intended to join a virtual Super Bowl party via Facetime, Zoom, or video chat.

The 2025 edition of the Super Bowl, which saw the Philadelphia Eagles emerge victorious against the Kansas City Chiefs was watched by ***** million viewers in the United States, making it not only the most watched Super Bowl in history, but also the most popular TV program of all time in the U.S. The second most watched Super Bowl was aired in the previous year, when the Kansas City Chiefs won against the San Francisco 49ers. What is the Super Bowl? The Super Bowl is the last game of the NFL season with the winners of the two football conferences, the American Football Conference (AFC) and the National Football Conference (NFC), competing with each other. The game determines the champion of the National Football League. The first Super Bowl was played on January 15, 1967, following the 1966 football season. In that game, the Green Bay Packers of the National Football League defeated the Kansas City Chiefs, then of the American Football League, with a score of 35 to 10, winning the first-ever Super Bowl championship. Super Bowl giants The Super Bowl came into being as part of a merger agreement between the two rival football leagues (National Football League and the American Football League) at the time. From 1967 to 1970, the game pitted the champions of the two rival leagues against each other. Since 1971 and the completion of the merger agreement, the winners of the two conferences have squared off against each other. The Pittsburgh Steelers and the New England Patriots have won the most Super Bowl titles, with a total of * each. The Patriots have also appeared in the National Football League’s annual championship game a record ** times, thereby topping the list for Super Bowl appearances.

The New England Patriots have appeared in the National Football League’s annual championship game a record 11 times, winning the Super Bowl six times. The Patriots and the Pittsburgh Steelers share the honor of winning the Super Bowl the highest number of times (six wins each). All of the Patriots six Super Bowl wins have come with Bill Belichick as the head coach and Tom Brady under center at the quarterback position. The biggest sporting event in the U.S. Super Bowl Sunday, somewhat considered an unofficial national holiday in the United States, is the biggest single day sports event in the United States. Every year the final game of the NFL season has a domestic TV audience of around 100 million viewers. The game generates several hundred million U.S. dollars in advertising revenue, with average costs of a 30-second TV commercial during the game sitting at around seven million U.S. dollars. The impact of the game also shows in the estimated consumer spending related to the Super Bowl, as U.S. consumers spend over 15 billion U.S. dollars on food and beverages, team gear, decorations, TVs and furniture every year.

The Super Bowl is the highlight of the NFL season, watched by millions in the United States and many more across the world. During an early-2024 survey in the United States, over half of respondents stated that it was likely that they would watch Super Bowl LVIII in February 2024. The share of people who plan to watch the Super Bowl was the highest among 30 to 44-year-olds.

In a January 2023 survey, ** percent of white participants in the United States stated that the Super Bowl was very important to them. Meanwhile, ** percent of African American or Black respondents, ** percent of Latino respondents, and ** percent of Asian respondents held the NFL championship game in the same high regard.

The Super Bowl is the highlight of the NFL season, watched by millions in the United States and many more across the world. During a February 2023 survey in the United States, around ** percent of Hispanic respondents stated that it was very likely that they would watch Super Bowl LVII in February 2023.

According to a 2025 survey among adults in the United States, Taylor Swift did not play a major role in the excitement about watching the Super Bowl LIX. While ** percent of respondents stated not to be more excited, nearly ** percent said that their decision to watch did not depend on Taylor Swift's attendance. On the contrary, one in **** Americans were indeed more excited to watch because of Taylor Swift.

The average regular season home attendance of the Seattle Seahawks decreased slightly from 2023 to 2024. In 2024, the average number of attendees at home games of the NFL franchise was 68,660, down from the previous year’s total of 68,735. The team’s average regular season home attendance peaked in 2016 at 69,073. What is the average ticket price of a Seattle Seahawks game? The average ticket price for a Seattle Seahawks game stood at 128 U.S. dollars in the 2023 season. This marked the first time that the average ticket price for Seahawks games exceeded 125 U.S. dollars. In comparison, the NFL team with the highest average ticket price in 2023 was the Las Vegas Raiders. Raiders fans had to pay on average 168 U.S. dollars to attend one of their home games that year. How many Super Bowls have the Seattle Seahawks won? The Seahawks have enjoyed considerable success over the past decade, making the playoffs on numerous occasions. In 2014, the team won Super Bowl XLVIII, beating the Denver Broncos by 35 points. This marked the team’s first Super Bowl win in its history, having previously lost Super Bowl XL against the Pittsburgh Steelers in 2005. As of 2024, the teams with the most Super Bowl wins were the Pittsburgh Steelers and the New England Patriots.

The Dallas Cowboys had the highest total home attendance during the NFL regular season in 2024, with ******* spectators attending their nine regular season home games. Meanwhile, the Kansas City Chiefs had the lowest home attendance figures during that same season, which stood at ******* spectators. How much do fans pay for beer at an NFL game? For many attendees, no football game is complete without concessions such as hotdogs, hamburgers, and cold beer. Prices for beer vary across NFL stadiums; one beer sold for ** cents per ounce at Dallas Cowboys games during the 2023 season. Meanwhile, the team with the highest price per ounce of beer that season was the Philadelphia Eagles. The stars of the Lone Star State The Cowboys were deemed “America’s Team” in 1978 after having won *** Super Bowls that same decade. Although the team has not won another title since defeating the Pittsburgh Steelers in 1996, the Cowboys remain a financial success. The annual revenue of the Dallas Cowboys amounted to nearly *** billion U.S. dollars in 2022, and the team’s franchise value totaled **** billion in 2023.

In the 2024 season, the revenue of the Dallas Cowboys reached 1.2 billion U.S. dollars. This represented no chance over the previous year's figure. What is the history of the Dallas Cowboys? The Dallas Cowboys are a professional football franchise in the NFL. The franchise joined the league in 1960 as an expansion team and has become one of the most successful teams in the league both financially and in terms of on-field success. The team is owned by Jerry Jones, who bought the franchise for approximately 150 million U.S. dollars in 1989. The Dallas Cowboys have appeared in the playoffs 36 times in franchise history, reaching the league’s championship game — the Super Bowl — eight times. Five out of eight times, the team won the Super Bowl, most recently in 1995. Do the Dallas Cowboys attract a large home crowd? As well as being the league leaders in terms of revenue, the Dallas Cowboys also had the largest regular home attendance in the NFL in 2024, recording a total attendance of almost 837,000 spectators during their regular season home games that season. The team’s home games are played at AT&T Stadium, which opened in 2009 and has a seating capacity of 80,000. The size of the Cowboys brand can also be measured by its lofty rank as the largest franchise value in the NFL.

Sponsorship revenue for the major sports leagues in the United States reaches into the millions of U.S. dollars every year. In the 2022 season, sponsorship revenue in the National Football League (NFL) stood at 1.88 billion U.S. dollars. The largest sponsorship category within the league was technology, followed by betting, lottery and gaming.

Attendance at National Football League games

The National Football League is the highest division of professional American Football in the United States. With 32 teams competing annually with the hopes of advancing to and winning the Super Bowl championship game, the league attracts millions of fans from across the country each year. Comparing the average per game attendance of the four major sports league in North America, the NFL attracted close to 70 thousand fans per game on average, ranking it higher than Major League Baseball, the National Basketball Association, and the National Hockey League in the 2022/23 season. Overall, the Dallas Cowboys welcomed the most attendees in the NFL on average in 2022.

Fantasy sports in the U.S.

One way for fans to engage with their favorite professional athletes is through fantasy sports, which involves the creation of a virtual team that tracks the performance of players and enables users to accumulate points after each game week. In 2022, the fantasy sports industry in the United States was worth an estimated 9.48 billion U.S. dollars. According to an August 2022 survey, ESPN’s platform ESPN Fantasy Sports was the most popular to use amongst fantasy football players in the United States. The survey also revealed some of the most important features of fantasy football platforms for users from the United States, with platform simplicity being very important for almost two thirds of respondents.

During the 2024/25 season, the San Francisco 49ers had the highest player payroll among the 32 teams competing in the National Football League (NFL). The team had a payroll amounting to approximately *** million U.S. dollars. By comparison, the NFL teams with the lowest player payroll during the 2024/25 season were the Las Vegas Raiders at *** million U.S. dollars. What is the average ticket price for a Los Angeles Rams game? The average ticket price for a Los Angeles Rams home game was around *** U.S. dollars in the 2023 season. During that period, the Los Angeles Rams recorded an average home attendance of ****** spectators. The Los Angeles Rams average regular season home attendance peaked in 2016 at ******. What NFL team has the highest franchise value? Even though the Dallas Cowboys have neither won nor competed in a Super Bowl since 1996, the team is still by far the most valuable franchise in the NFL. In 2025, the Cowboys has a franchise value of ** billion U.S. dollars; this was around *** billion U.S. dollars more than its closest rival, the Los Angeles Rams. Meanwhile, the New York Giants had the third-highest franchise value that year at **** billion.