The Super Bowl is one of the most-watched sporting events in the world, regularly attracting more than 70 thousand fans to the live event. The highest attendance figures are often associated with games that feature popular teams, exciting matchups, or other special circumstances such as the large seating capacity of the stadium within which the games are hosted. The 2025 Super Bowl, which was hosted at Caesars Superdome, New Orleans, had an attendance of 65,719 fans. This game saw the Philadelphia Eagles beat the Kansas City Chiefs to claim their second Super Bowl title. Overall, the Super Bowl attendance figures demonstrate the popularity and enduring appeal of American football as a major sport and cultural event in the United States. Popularity of the Super Bowl The Super Bowl's popularity is undeniable, with the annual championship game of the National Football League being one of the biggest single-day sports events in the world. Each year, the champions of the National Football Conference and the American Football Conference compete against each other, drawing high television ratings. The 2024 Super Bowl set a record-breaking average TV audience of over 123 million viewers in the United States. Super Bowl spending The Super Bowl generates millions of dollars in advertising revenue for the NFL, with the advertising revenue from the 2024 Super Bowl standing at a record 650 million U.S. dollars. A 30-second ad spot during the Super Bowl broadcast cost an average of eight million U.S. dollars in 2024. The big game also leads to significant consumer spending, with Super Bowl-related consumer spending in the U.S. estimated to have stood at about 17.3 billion U.S. dollars in 2024. The average American consumer planned to spend over 86 U.S. dollars on Super Bowl Sunday, with expenditures on food and beverages, televisions, furniture, team apparel and accessories, and decorations.

Super Bowl LV took place at the Tampa Bay stadium on February 7, 2021. As a result of the coronavirus (COVID-19) pandemic, in-person attendance for the event was capped at 22 thousand in the 65 thousand capacity stadium. During a February 2021 survey in the United States, 24 percent of respondents believed that no fans should have been allowed to attend the Super Bowl in person, while 19 percent felt that more fans should have been allowed into the stadium.

The Super Bowl is one of the biggest events in the sporting calendar in the United States, with millions tuning in every year to watch the big game. During a February 2023 survey in the United States, 17 percent of respondents stated that they would be very likely to host or attend a Super Bowl party or get together with a group of people they did not live with.

Super Bowl Game Records

2019 Super Bowl Game Records

By Throwback Thursday [source]

About this dataset

This dataset provides comprehensive information about Super Bowl games that took place in 2019, including game details such as the winning team, losing team, venue, city, attendance, network that broadcasted the game, average number of viewers in the United States who watched the game, rating (representing the percentage of households with televisions that were tuned into the game), share (representing the percentage of households with televisions in use that were tuned into the game), and cost per 30-second advertisement. Additionally, this dataset includes specific details about each Super Bowl game such as the final score (in terms of winning team points minus losing team points), conference affiliations of both winning and losing teams, and any additional notes or information about each respective Super Bowl. All of these data points collectively provide a comprehensive overview of each recorded Super Bowl game from 2019

How to use the dataset

• Game details: The 'Game' column represents the number or identifier of the Super Bowl game. For example, '1' indicates it is the first Super Bowl game.

• Winning team: The 'Winning team' column lists the name of the team that won the Super Bowl game. For example, 'New England Patriots'.

• Winning Team Points: The 'Winning Team Points' column shows the number of points scored by the winning team in that particular game.

• Winning Team Conference: The 'Winning Team Conference' column indicates which conference (e.g., AFC or NFC) the winning team belongs to.

• Score: The 'Score' column displays a summary of the final score in each game, showcasing how many points were scored by both teams in this format - Winning Team Points - Losing Team Points.

• Losing team: Similar to winning teams, losing teams are listed under the 'Losing team' column.

• Losing Team Conference: This column represents which conference (e.g., AFC or NFC)the losing team belongs to.

• Venue and city: The columns 'Venue' and 'City' show where each Super Bowl game was played, respectively.

• Attendance : This column shows numbers associated with how many people attended a particular super bowl event

• Network : Indicates Television network for broadcasted super bowl

11.Average U.S viewers : It denotes average number of viewers in United States who watched a specific super bowl

12.Rating & Share : These represent data associated with watching percentage (Rating)and households televisions percanton tuned into a particular event(Share).

13.Cost Per 30s Ad: The 'Cost Per 30s Ad' column specifies the cost of a 30-second advertisement during the Super Bowl game in dollars.

14.Notes: The 'Notes' column includes additional notes or information about each Super Bowl game.

This dataset provides a comprehensive record of every Super Bowl game that took place in 2019. By analyzing these attributes, you can gain insights into team performance, viewer interest, and commercial aspects of the games. Use this guide to explore and analyze the dataset effectively for your analysis or research purposes

Research Ideas

• Analyzing the popularity and reach of the Super Bowl: With data on average U.S. viewers, rating, share, and cost per 30-second ad, this dataset can be used to analyze the Super Bowl's popularity and reach. By comparing these metrics across different games, one can assess how the viewership and interest in the Super Bowl has changed over time.
• Evaluating advertising effectiveness during the Super Bowl: The dataset includes information on the cost per 30-second ad during each Super Bowl game. This data can be used to analyze whether there is a correlation between ad costs and viewer ratings or share. It can also help marketers and advertisers understand how effective their advertisements were in reaching a wide audience during past Super Bowls.
• Studying game attendance trends: The dataset provides information on attendance at each Super Bowl game. By analyzing this data, one can identify trends in game attendance over the years and evaluate factors that may impact ticket sales such as venue location or teams competing in the game. This analysis could be useful for event organizers and stadium operators looking to optimize future hosting decisions for large-scale events like sports championships or music festivals

Acknowledgements

If you use this dataset in your research, please credit the original authors. Data Source

License

See the dataset descrip...

Super Bowl LV took place between the Kansas City Chiefs and the Tampa Bay Buccaneers at the Tampa Bay stadium on February 7, 2021. As a result of the coronavirus (COVID-19) pandemic, gatherings of large groups of people were banned or advised against, putting the annual tradition of Super Bowl parties up and down the country in jeopardy. In keeping with recent pandemic tradition of staying in touch online, 23 percent of respondents in a February 2021 survey stated that they intended to join a virtual Super Bowl party via Facetime, Zoom, or video chat.

The Super Bowl is the highlight of the NFL season, watched by millions in the United States and many more across the world. During a 2025 survey in the United States, around 78 percent of respondents stated that they planned to watch Super Bowl LIX between the Kansas City Chiefs and the San Francisco 49ers.

The Dallas Cowboys had the highest total home attendance during the NFL regular season in 2024, with 836,749 spectators attending their nine regular season home games. Meanwhile, the Kansas City Chiefs had the lowest home attendance figures during that same season, which stood at 441,559 spectators. How much do fans pay for beer at an NFL game? For many attendees, no football game is complete without concessions such as hotdogs, hamburgers, and cold beer. Prices for beer vary across NFL stadiums; one beer sold for 66 cents per ounce at Dallas Cowboys games during the 2023 season. Meanwhile, the team with the highest price per ounce of beer that season was the Philadelphia Eagles. The stars of the Lone Star State The Cowboys were deemed “America’s Team” in 1978 after having won two Super Bowls that same decade. Although the team has not won another title since defeating the Pittsburgh Steelers in 1996, the Cowboys remain a financial success. The annual revenue of the Dallas Cowboys amounted to nearly 1.4 billion U.S. dollars in 2022, and the team’s franchise value totaled nine billion in 2023.

The Super Bowl is one of the highlights of the sporting calendar, but many viewers tune in for more than just the game itself. During a January 2025 survey in the United States, almost 35 percent of respondents stated that the famous Super Bowl commercials were one of the parts of the event they were looking forward to.

According to a survey from early 2025, men were more likely to watch the Super Bowl than women, with 72 percent of male respondents at least somewhat likely planning to watch the highlight of the NFL season. By contrast, the share of women who planned to watch the Super Bowl in 2025 was 62 percent.

The average regular season home attendance of the Seattle Seahawks decreased slightly from 2023 to 2024. In 2024, the average number of attendees at home games of the NFL franchise was 68,660, down from the previous year’s total of 68,735. The team’s average regular season home attendance peaked in 2016 at 69,073. What is the average ticket price of a Seattle Seahawks game? The average ticket price for a Seattle Seahawks game stood at 128 U.S. dollars in the 2023 season. This marked the first time that the average ticket price for Seahawks games exceeded 125 U.S. dollars. In comparison, the NFL team with the highest average ticket price in 2023 was the Las Vegas Raiders. Raiders fans had to pay on average 168 U.S. dollars to attend one of their home games that year. How many Super Bowls have the Seattle Seahawks won? The Seahawks have enjoyed considerable success over the past decade, making the playoffs on numerous occasions. In 2014, the team won Super Bowl XLVIII, beating the Denver Broncos by 35 points. This marked the team’s first Super Bowl win in its history, having previously lost Super Bowl XL against the Pittsburgh Steelers in 2005. As of 2024, the teams with the most Super Bowl wins were the Pittsburgh Steelers and the New England Patriots.

The Big Four sports leagues in the U.S. dominated the rankings of the world's most valuable teams in 2024, with NFL franchise the Dallas Cowboys having an estimated value of over 10 billion U.S. dollars. Meanwhile, the most valuable soccer club was Real Madrid, which was worth around 6.6 billion U.S. dollars. National Football League The National Football League (NFL) is a professional American football league that was established in 1920 and now consists of 32 franchises divided into two conferences, the National Football Conference (NFC) and the American Football Conference (AFC). The league culminates in the Super Bowl, the NFL's annual championship game. As the league’s championship game, the Super Bowl has grown into one of the world's largest single-day sporting events, attracting high television ratings and generating billions of dollars in consumer spending. NFL franchises Alongside exhibiting the highest total attendance for its eight regular-season home games, the Dallas Cowboys are the highest-grossing franchise in the NFL, with 1.2 billion U.S. dollars in revenue in 2023. The total revenue of all 32 NFL teams increased from around 4.3 billion U.S. dollars in 2001 to over 20 billion U.S. dollars in 2023, the highest figure to date.

The Super Bowl is the highlight of the NFL season, watched by millions in the United States and many more across the world. During an early-2024 survey in the United States, over half of respondents stated that it was likely that they would watch Super Bowl LVIII in February 2024. The share of people who plan to watch the Super Bowl was the highest among 30 to 44-year-olds.

In a January 2023 survey, 18 percent of white participants in the United States stated that the Super Bowl was very important to them. Meanwhile, 31 percent of African American or Black respondents, 28 percent of Latino respondents, and 11 percent of Asian respondents held the NFL championship game in the same high regard.

Sports Sponsorship Market Outlook

The global sports sponsorship market size was valued at USD 85 billion in 2023 and is projected to grow at a compound annual growth rate (CAGR) of 6.3% to reach approximately USD 142 billion by 2032. This impressive growth trajectory is fueled by a variety of factors, including the increasing global popularity of sports, the expanding viewership facilitated by digital platforms, and the strategic importance of sports sponsorships as a marketing tool. As sports continue to be an integral part of cultural and social landscapes, businesses are increasingly recognizing the potential of sports sponsorships to enhance brand visibility, engage with diverse audiences, and build stronger customer connections.

A significant growth factor for this market is the proliferation of digital media, which has fundamentally transformed how sports are consumed and how sponsorships are activated. With the rise of social media platforms, streaming services, and mobile applications, sports events are now accessible to a global audience like never before. This digital shift has enabled sponsors to engage fans in real-time, offering interactive and personalized experiences that go beyond traditional advertising methods. Brands are leveraging these platforms to create memorable interactions, enhancing their connection with consumers and maximizing the return on investment from their sponsorship deals. The ability to gather and analyze consumer data through these digital channels further allows sponsors to tailor their strategies and optimize brand messaging for targeted audiences.

Another driver of growth in the sports sponsorship market is the increasing commercialization of popular sports leagues and events worldwide. Major sports leagues have become significant entertainment entities, attracting billions of dollars in revenue through sponsorships, media rights, and merchandising. The commercialization of sports has opened up numerous opportunities for brands to associate themselves with top-tier sports properties, thereby reaching an extensive base of passionate fans. As sports organizations continue to expand their global footprint through international events and partnerships, they create new avenues for sponsors to tap into diverse markets, further accelerating the growth of the sports sponsorship industry.

The role of emerging markets in fostering this growth cannot be overstated. Regions such as Asia Pacific and Latin America are witnessing a surge in sports participation, infrastructure development, and fan engagement. Governments and private investors in these regions are heavily investing in sports development, with a focus on hosting international events, building state-of-the-art facilities, and nurturing local talent. These initiatives are not only enhancing the sporting ecosystem in these regions but are also attracting multinational brands looking to establish a presence in these burgeoning markets. The growing middle class, increased disposable incomes, and rising interest in sports among younger demographics are further contributing to the attractiveness of these regions for sports sponsorship investments.

Type Analysis

Event sponsorship is a predominant type within the sports sponsorship market due to the expansive reach and engagement opportunities it offers for brands. Sponsoring major sports events, such as the Olympics, FIFA World Cup, and Super Bowl, allows companies to align themselves with the prestige and excitement associated with these global spectacles. These events attract millions of viewers worldwide, providing sponsors with unparalleled visibility and the chance to connect with a broad demographic. Event sponsorships often involve comprehensive marketing campaigns that include advertising, hospitality packages, and digital content, ensuring that brands have multiple touchpoints with their audience before, during, and after the event.

Athlete sponsorship is another vital segment in the sports sponsorship market, where brands partner with individual athletes to promote their products and services. This type of sponsorship leverages the personal brand and influence of athletes, who often have significant fan followings both on and off the field. Athlete endorsements are particularly effective in creating an emotional connection with consumers, as fans often look up to athletes as role models and admire their achievements. Brands can capitalize on this admiration by associating their products with athletes who embody desired traits such as strength, agility, and perseverance, thus enhancing the brand's image and appeal.

T

According to Cognitive Market Research, the global Sports Sponsorship market size will be USD 58641.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 8.00% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 23456.6 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 17592.4 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 13487.5 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.0% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 2932.0 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.4% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 1172.8 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.7% from 2024 to 2031.
The Club and Venue Activation Type held the highest Sports Sponsorship market revenue share in 2024.

Market Dynamics of Sports Sponsorship Market

Key Drivers for Sports Sponsorship Market

Rising Popularity of Sports to Increase the Demand Globally: Sports have a global appeal, with major events like the FIFA World Cup, the Olympics, and the Super Bowl drawing millions of viewers worldwide. According to the National Bureau of Statistics of China, the sports industry in China reached a total output of 3,300.8 billion yuan and an added value of 1,309.2 billion yuan in 2022. Compared to 2021, the industry's total output grew by 5.9 percent, while its added value increased by 6.9 percent. This growing viewership and engagement are driving brands to invest in sports sponsorships to connect with diverse audiences. As sports gain traction in emerging markets like Asia-Pacific and Africa, sponsors are seizing new opportunities to engage with previously untapped audiences. https://www.stats.gov.cn/english/PressRelease/202401/t20240115_1946566.html

Large Number of Sporting Events to Propel Market Growth: The sports sponsorship industry fuels the growing global popularity of sports and the increasing number of viewers for various sporting events. According to the latest report, The Ormax Sports Audience Report: 2024, India's sports audience is an impressive 678 million. Cricket, football, and kabaddi lead in popularity, with audience figures of 612 million, 305 million, and 280 million, respectively. This data comes from the largest sports research conducted in India between November 2023 and January 2024, involving 12,000 participants from both urban and rural areas. Sports are played globally across a range of disciplines, with numerous associations and governing bodies organizing major events where athletes and teams compete. Key annual events include the UEFA Champions League, the Super Bowl, tennis Grand Slam tournaments, Formula One racing, and the NBA. https://www.ormaxmedia.com/insights/stories/678-million-sports-audiences-in-india-game-on.html

Key Restraint for the Sports Sponsorship Market

Expensive Sponsorship Deals to Limit the Sales: Major sports events and teams often command high sponsorship fees, which can be a significant financial burden, particularly for smaller brands or companies with limited budgets. These high costs can limit opportunities for potential sponsors. Economic downturns or recessions can lead to reduced marketing budgets and tighter financial constraints, causing companies to cut back on sponsorship investments. Accurately measuring the ROI of sports sponsorship can be challenging. Sponsors may struggle to quantify the direct impact on brand awareness, consumer behavior, or sales, making it difficult to justify large investments.

Key Trends for the Sports Sponsorship Market

Transition to Digital and Social Media Engagement: Traditional logo placements in sports sponsorship are giving way to digital-first tactics. To increase engagement, brands are putting more of an emphasis on live-streaming platforms, influencer relationships with athletes, and social media marketing. Real-time engagement, quantifiable return on investment, and expanded brand reach beyond stadium audiences are made possible by ...

Sports Protective Equipment Market Outlook

The global sports protective equipment market size was valued at approximately $8.5 billion in 2023 and is projected to reach $15.3 billion by 2032, growing at a CAGR of 6.7% from 2024 to 2032. This growth is primarily driven by the increasing awareness regarding safety in sports, coupled with the rising participation in sports activities across the globe. Factors such as the rapid urbanization in developing countries, a rising number of sports events, and the growing popularity of extreme sports are further expected to propel market growth.

The growth of the sports protective equipment market is significantly influenced by the increasing awareness about safety in sports. As more athletes and recreational players become conscious of the potential injuries associated with various sports, there is a growing demand for high-quality protective gear. Organizations and governing bodies at various levels are also emphasizing the importance of using protective equipment to prevent injuries, which is fueling market demand. Moreover, advancements in material science and technology have led to the development of innovative products that offer superior protection and comfort, thereby attracting more consumers.

Another critical factor driving market growth is the rising participation in sports and fitness activities. With growing health consciousness and the increasing popularity of sports as a means of maintaining physical fitness, more people are engaging in sports activities. This has led to a higher demand for sports protective equipment across various sports categories. Additionally, the increasing number of sports events, tournaments, and leagues at national and international levels is contributing to the market expansion. High-profile sports events such as the Olympics, FIFA World Cup, and Super Bowl attract significant attention and participation, further boosting the demand for protective gear.

The emergence of extreme sports and adventure activities has also played an essential role in driving the sports protective equipment market. Activities such as skateboarding, BMX biking, snowboarding, and mountain biking are gaining popularity, especially among the youth. These sports carry a higher risk of injury, necessitating the use of specialized protective equipment. The growing trend of adventure tourism and the increasing number of adventure sports enthusiasts are creating lucrative opportunities for market players. Furthermore, the development of protective gear designed explicitly for extreme sports is expected to fuel market growth.

The demand for Rock Sports Protection Products is witnessing a notable upsurge, particularly with the increasing popularity of adventure sports and activities that involve rugged terrains. These products are specifically designed to offer enhanced protection against the unique challenges posed by rock climbing, mountain biking, and similar sports. The development of advanced materials and technologies has enabled manufacturers to create gear that not only ensures safety but also provides comfort and durability in extreme conditions. As the trend of adventure tourism continues to grow, the market for rock sports protection products is expected to expand significantly, offering lucrative opportunities for industry players. The emphasis on safety and the need for specialized equipment in these sports are key factors driving the demand for such protective gear.

Regionally, North America held a significant share of the sports protective equipment market in 2023, driven by the high participation rate in sports and the presence of major market players. Europe also accounted for a substantial share, with countries such as Germany, the UK, and France showing strong demand. The Asia Pacific region is anticipated to witness the highest growth rate during the forecast period, owing to the increasing sports activities, rising disposable incomes, and growing awareness about sports safety in countries like China, India, and Japan. Latin America and the Middle East & Africa are also expected to exhibit notable growth, supported by increasing investments in sports infrastructure and the rising popularity of sports.

Product Type Analysis

The product type segment of the sports protective equipment market is categorized into helmets, protective e

According to a 2025 survey among adults in the United States, Taylor Swift did not play a major role in the excitement about watching the Super Bowl LIX. While 38 percent of respondents stated not to be more excited, nearly 28 percent said that their decision to watch did not depend on Taylor Swift's attendance. On the contrary, one in four Americans were indeed more excited to watch because of Taylor Swift.

The Super Bowl is the highlight of the NFL season, watched by millions in the United States and many more across the world. During a February 2023 survey in the United States, around 48 percent of Hispanic respondents stated that it was very likely that they would watch Super Bowl LVII in February 2023.

The NFL is one of the most widely televised sporting leagues in the world. The average television viewership of a regular season NFL game in 2024 was calculated to be **** million. Attendance In addition to this record-breaking TV viewership, the NFL attracts thousands of fans to the stadiums each week to see their favorite teams in action. The NFL has consistently been the major American sports league with the highest average attendance, with an average of almost ** thousand people attending each game in the 2023 season. Moreover, during the 2024 regular season, the average total home attendance per team across the entire NFL was calculated to be *******. The franchise with the highest total attendance for its eight regular-season home games was the Dallas Cowboys, perhaps in part to their comparatively reasonably priced tickets, costing nearly *** U.S. dollars on average, just less than the average ticket price across the NFL at *** U.S. dollars per ticket. Best players Since 1957, the Associated Press NFL Most Valuable Player Award has been given to the NFL player considered to have been the most outstanding during the season. Since the award's introduction, Peyton Manning has received the award the greatest number of times during his career, closely followed by Aaron Rodgers, who has received the award on **** occasions. One other potential indicator of the success of an NFL player is their annual salary. The highest-paid NFL player in 2024 was Dak Prescott, quarterback for the Dallas Cowboys, who earned **** million U.S. dollars from salary and bonuses and ** million U.S. dollars from endorsement deals during the 2024 season.

At roughly 80 percent, food and beverages are the most popular purchases made by people who planned on watching the Super Bowl each and every year. The showpiece event is consistently one of the most-watched television broadcasts of the year, with consumers across the United States spending an average of just over 85 U.S. dollars during the Super Bowl. TV viewers spend big bucks on the big game The 2025 edition of the Super Bowl, which saw the Philadelphia Eagles emerge victorious against the Kansas City Chiefs, was watched by roughly 130 million viewers, a big increase on the previous year. In total, consumers in the United States were expected to spend an estimated 18.6 billion U.S. dollars over Super Bowl weekend in 2025. Patriots reign supreme, but for how much longer? The Pittsburgh Steelers and New England Patriots are tied for the most Super Bowl wins. The Patriots played in three straight Super Bowls between 2017 and 2019, lifting the Vince Lombardi trophy in 2017 and 2019. The only team to play in four consecutive Super Bowls is the Buffalo Bills between 1991 and 1994 – the Bills lost all four of those games.