In 2021, expenditure on third party audience data in the United States amounted to 22 billion U.S. dollars, out of which 13.3 billion was spent on data itself and 8.7 billion on audience data activation solutions.

Contact Append / Contact Append Plus: Append consumer emails that have been validated for deliverability (~90% to 95% accuracy). Append phone numbers that have been labeled as the best number to reach someone at (Landlines, VOIP, and Mobile phones included as a default) Append address information for mailing and geo segmentation purposes

Demographic Append: Add consumer demographic data to your list of customers or prospects.

List Generation: Create a list of consumer targets from scratch by using demographic, geolocation, and financial data

Online Audience: B2C social media and programmatic display marketing - Increase match rates by 30% to 300%

As of April 2024, it was found that men between the ages of 25 and 34 years made up Facebook largest audience, accounting for 18.4 percent of global users. Additionally, Facebook's second largest audience base could be found with men aged 18 to 24 years. Facebook connects the world Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger, as well as photo-sharing app Instagram. Facebook usersThe vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with 378 million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.

The Reddit Subreddit Dataset by Dataplex offers a comprehensive and detailed view of Reddit’s vast ecosystem, now enhanced with appended AI-generated columns that provide additional insights and categorization. This dataset includes data from over 2.1 million subreddits, making it an invaluable resource for a wide range of analytical applications, from social media analysis to market research.

Dataset Overview:

This dataset includes detailed information on subreddit activities, user interactions, post frequency, comment data, and more. The inclusion of AI-generated columns adds an extra layer of analysis, offering sentiment analysis, topic categorization, and predictive insights that help users better understand the dynamics of each subreddit.

2.1 Million Subreddits with Enhanced AI Insights: The dataset covers over 2.1 million subreddits and now includes AI-enhanced columns that provide: - Sentiment Analysis: AI-driven sentiment scores for posts and comments, allowing users to gauge community mood and reactions. - Topic Categorization: Automated categorization of subreddit content into relevant topics, making it easier to filter and analyze specific types of discussions. - Predictive Insights: AI models that predict trends, content virality, and user engagement, helping users anticipate future developments within subreddits.

Sourced Directly from Reddit:

All data in this dataset is sourced directly from Reddit, ensuring accuracy and authenticity. The dataset is updated regularly, reflecting the latest trends and user interactions on the platform. This ensures that users have access to the most current and relevant data for their analyses.

Key Features:

• Subreddit Metrics: Detailed data on subreddit activity, including the number of posts, comments, votes, and user participation.
• User Engagement: Insights into how users interact with content, including comment threads, upvotes/downvotes, and participation rates.
• Trending Topics: Track emerging trends and viral content across the platform, helping you stay ahead of the curve in understanding social media dynamics.
• AI-Enhanced Analysis: Utilize AI-generated columns for sentiment analysis, topic categorization, and predictive insights, providing a deeper understanding of the data.

Use Cases:

• Social Media Analysis: Researchers and analysts can use this dataset to study online behavior, track the spread of information, and understand how content resonates with different audiences.
• Market Research: Marketers can leverage the dataset to identify target audiences, understand consumer preferences, and tailor campaigns to specific communities.
• Content Strategy: Content creators and strategists can use insights from the dataset to craft content that aligns with trending topics and user interests, maximizing engagement.
• Academic Research: Academics can explore the dynamics of online communities, studying everything from the spread of misinformation to the formation of online subcultures.

Data Quality and Reliability:

The Reddit Subreddit Dataset emphasizes data quality and reliability. Each record is carefully compiled from Reddit’s vast database, ensuring that the information is both accurate and up-to-date. The AI-generated columns further enhance the dataset's value, providing automated insights that help users quickly identify key trends and sentiments.

Integration and Usability:

The dataset is provided in a format that is compatible with most data analysis tools and platforms, making it easy to integrate into existing workflows. Users can quickly import, analyze, and utilize the data for various applications, from market research to academic studies.

User-Friendly Structure and Metadata:

The data is organized for easy navigation and analysis, with metadata files included to help users identify relevant subreddits and data points. The AI-enhanced columns are clearly labeled and structured, allowing users to efficiently incorporate these insights into their analyses.

Ideal For:

• Data Analysts: Conduct in-depth analyses of subreddit trends, user engagement, and content virality. The dataset’s extensive coverage and AI-enhanced insights make it an invaluable tool for data-driven research.
• Marketers: Use the dataset to better understand your target audience, tailor campaigns to specific interests, and track the effectiveness of marketing efforts across Reddit.
• Researchers: Explore consumer behavior data of online communities, analyze the spread of ideas and information, and study the impact of digital media on public discourse, all while leveraging AI-generated insights.

This dataset is an essential resource for anyone looking to understand the intricacies of Reddit's vast ecosystem, offering the data and AI-enhanced insights needed to drive informed decisions and strategies across various fields. Whether you’re tracking emerging trends, analyzing user behavior, or conducting acade...

The global audience measurement systems market is experiencing robust growth, driven by the increasing demand for precise audience insights across various media platforms. The market, valued at $21.15 billion in 2025, is projected to exhibit a significant Compound Annual Growth Rate (CAGR). While the exact CAGR is not provided, considering the rapid evolution of digital media and the growing need for sophisticated analytics, a conservative estimate would place the CAGR in the range of 8-10% for the forecast period (2025-2033). This growth is fueled by several key factors: the proliferation of streaming services and digital advertising, necessitating advanced measurement tools; the increasing focus on cross-media measurement to gain a holistic view of audience reach and engagement; and the ongoing evolution of data analytics techniques, offering deeper insights into audience behavior. Key segments like digital and streaming measurement systems are expected to show particularly strong growth, outpacing traditional TV measurement systems, albeit remaining a significant portion of the market. The adoption of advanced technologies like AI and machine learning in audience measurement solutions further enhances the market's potential. The competitive landscape is characterized by a mix of established players like Nielsen and Kantar, alongside newer entrants offering specialized solutions. This competitive pressure fosters innovation, leading to more accurate, efficient, and comprehensive measurement systems. Geographic growth is expected to be widespread, with North America and Europe maintaining a significant share due to established digital infrastructure and high advertising spend. However, rapidly developing economies in Asia-Pacific are likely to witness significant growth, fueled by increasing internet penetration and adoption of digital media. The key challenges for the market include data privacy concerns, the fragmentation of the media landscape, and the need for standardized measurement methodologies across different platforms. Addressing these challenges will be crucial for continued market expansion and the development of a more robust and transparent audience measurement ecosystem.

The global audience measurement systems market is experiencing robust growth, projected to reach $8.093 billion in 2025 and exhibiting a Compound Annual Growth Rate (CAGR) of 14.7% from 2025 to 2033. This expansion is driven by several factors. The increasing importance of data-driven decision-making in advertising and media is a primary catalyst. Advertisers and media companies require accurate and comprehensive audience insights to optimize campaign strategies, content creation, and ultimately, return on investment. The proliferation of digital and streaming media platforms necessitates sophisticated measurement systems capable of tracking viewership across diverse channels, leading to the growth of segments such as Digital Measurement Systems and Streaming Measurement Systems. Furthermore, advancements in data analytics and artificial intelligence (AI) are enabling more precise audience segmentation and targeting, further fueling market growth. The rise of connected TV (CTV) and the increasing complexity of media consumption patterns are also contributing factors, creating a demand for comprehensive cross-media measurement solutions. Competitive forces among established players like Nielsen and Kantar alongside innovative entrants are fostering a dynamic and evolving market landscape. The market segmentation reveals significant opportunities. While the specific market share for each segment (Audio, Cross-Media, Digital, Streaming, TV Measurement Systems, and Others) is not explicitly provided, it's reasonable to anticipate that Digital and Streaming Measurement Systems will experience the fastest growth, reflecting the ongoing shift towards digital media consumption. Similarly, the application segment analysis (Advertisers, Media Companies, and Others) likely shows high demand from advertisers seeking to refine targeting and media companies aiming to understand audience preferences. Geographic segmentation suggests that North America and Europe will continue to dominate the market due to established media infrastructure and advanced advertising techniques, however, growth in Asia Pacific is likely to be significant, fuelled by increased internet penetration and rising digital advertising expenditure. The forecast period (2025-2033) points to sustained market expansion driven by the ongoing technological advancements and the critical role of audience measurement in the evolving media landscape.

Audience Measurement Market size is growing at a moderate pace with substantial growth rates over the last few years and is estimated that the market will grow significantly in the forecasted period i.e. 2024 to 2031.

Global Audience Measurement Market Drivers

The Audience Measurement Market is influenced by several key drivers that are shaping its growth and expansion. Here is an explanation of each driver:

Increased Digital Media Consumption: The surge in digital media consumption is a primary driver for the audience measurement market. The advent of smartphones, social media platforms, and streaming services has resulted in a significant shift in how content is consumed. Audiences are more fragmented than ever before, accessing content across varied devices and channels. This diversification demands robust audience measurement tools to track, analyze, and understand viewing habits across these multiple platforms. Media companies and advertisers rely on this data to optimize their content distribution and marketing strategies, making accurate and comprehensive audience measurement indispensable.
Growth in Advertising Expenditure: Advertising expenditure is on the rise globally, driven by the proliferation of new digital advertising channels and formats. Marketers are increasingly investing in targeted advertising to maximize the return on their advertising spend. Precise audience measurement data helps advertisers to tailor their ads to the right demographic, ensuring that their messages reach the most relevant audience. This data-driven approach leads to more efficient advertising and higher conversion rates, fueling demand for sophisticated audience measurement solutions.
Advancements in Technology: Technological advancements, such as big data analytics, artificial intelligence, and machine learning, are revolutionizing audience measurement. These technologies enhance the ability to process vast amounts of data quickly and accurately, providing deeper insights into audience behavior and preferences. The integration of these advanced technologies allows for real-time tracking, predictive analysis, and more nuanced audience segmentation. Companies that leverage these capabilities can offer more precise and actionable insights, driving market growth.
Need for Cross-Platform Measurement: As consumers continue to consume content across a variety of platforms—such as traditional TV, online streaming, social media, and mobile apps—the challenge of cross-platform measurement has become more pronounced. Businesses require comprehensive tools that can track and measure audience engagement seamlessly across all these platforms to gain a holistic understanding of their audience. Effective cross-platform measurement is crucial for obtaining unified insights that drive strategic decision-making in content creation, marketing, and distribution.
Regulatory and Compliance Requirements: Regulations concerning data privacy and protection, such as the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) in the USA, have heightened the need for transparent and compliant audience measurement practices. Companies are compelled to adopt measurement solutions that adhere to these regulations to avoid hefty penalties and maintain consumer trust. As a result, there is growing demand for measurement tools that can ensure data privacy while still providing valuable insights.
Emerging Markets and Global Expansion: Emerging markets present significant growth opportunities for the audience measurement market. Increasing internet penetration and smartphone adoption in regions like Asia-Pacific, Latin America, and Africa are leading to higher digital content consumption. This, in turn, increases the need for sophisticated audience measurement tools to understand these new audiences. Companies looking to expand globally require localized insights to tailor their strategies effectively, driving demand for comprehensive measurement solutions that can cater to diverse markets.

This repository contains the data and code to reproduce analyses from the article "When Audience Segmentation is Twofold: Differences in Media Consumption along Race and Socio-Economic Background at a South African University". The files include analytical code and data sets extracted from the survey "Media Usage, Attitudes on Race and Intergroup Contact" implemented by the author in 2014.

Audience Analytics Market size was valued at USD 4.21 Billion in 2024 and is projected to reach USD 9.21 Billion by 2031, growing at a CAGR of 11.34% from 2024 to 2031.

Global Audience Analytics Market Drivers

Growing Adoption of Digital Marketing: Companies are spending more on digital marketing initiatives as a result of the expansion of digital platforms and channels. The need for these kinds of solutions is fueled by audience analytics, which offer insightful data on customer behavior, preferences, and engagement across many digital platforms.
Increasing Focus on Personalization: In order to improve consumer engagement and loyalty, businesses are realizing the value of personalized marketing. Businesses can create more individualized and targeted marketing efforts by using audience analytics to better understand the segments of their audience.
Growth of AI and Big Data Technologies: To extract actionable insights from the growing amount, diversity, and speed of data created by digital interactions, sophisticated analytics techniques are needed. Artificial intelligence (AI) algorithms and big data technologies are used by audience analytics systems to evaluate massive datasets and derive useful insights about audience behavior.
Demand for Real-Time Analytics: Businesses need real-time information to make swift, well-informed choices in today’s fast-paced digital environment. Businesses may react swiftly to shifting customer behavior and market trends by utilizing audience analytics tools with real-time monitoring and analysis features.
Growth of Online Retail and E-commerce: As e-commerce platforms proliferate, a huge amount of data is generated from online transactions, website visits, and social media interactions. E-commerce companies may increase sales and revenue by better understanding consumer preferences, making better product recommendations, and streamlining the customer journey with the use of audience analytics technologies.

As of April 2024, almost 32 percent of global Instagram audiences were aged between 18 and 24 years, and 30.6 percent of users were aged between 25 and 34 years. Overall, 16 percent of users belonged to the 35 to 44 year age group. Instagram users With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in India and in the United States, which have respectively 362.9 million and 169.7 million Instagram users each. Instagram features One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature. As of the second quarter of 2021, Snapchat had 293 million daily active users.

This dataset is about books and is filtered where the book is Media analytics : understanding media, audiences, and consumers in the 21st century, featuring 7 columns including author, BNB id, book, book publisher, and ISBN. The preview is ordered by publication date (descending).

Market Overview:

The United States social media analytics market size is projected to exhibit a growth rate (CAGR) of 18.30% during 2025-2033. The increasing utilization of social media by users, rising emphasis on personalized marketing strategies, the widespread integration of artificial intelligence (AI) and machine learning (ML), and the burgeoning awareness about the importance of customer feedback represent some of the key factors driving the market.

Social media analytics refers to the process of gathering, analyzing, and interpreting data from social media platforms to understand online interactions and trends. They combine advanced analytics techniques, like text analysis and sentiment analysis, with user engagement metrics to provide insights into social media behavior. Social media analytics utilize algorithms, artificial intelligence (AI), and machine learning (ML) to process vast amounts of unstructured social media data. They include various types, such as descriptive, diagnostic, predictive, and prescriptive analysis, designed to manage large data volumes from various platforms. Social media analytics are utilized in various applications, including market research, customer service, public relations, sentiment analysis, trend analysis, competitive analysis, influencer identification, brand monitoring, campaign performance, and content optimization. They aid in enhancing customer insights, improving marketing strategies, providing real-time feedback, increasing return on investment (ROI), supporting crisis management, tracking audience engagement, and managing brand reputation. Furthermore, social media analytics are known for their data-driven decision-making, cost-effectiveness, scalability, versatility, accessibility, real-time analysis, user-friendliness, customizability, and comprehensive data visualization.

United States Social Media Analytics Market Trends:

The increasing utilization of social media by users, leading to the demand for advanced analytics tools capable of handling large and complex datasets, is fostering the market growth. Besides this, the rising emphasis on personalized marketing strategies, as companies leverage social media analytics to tailor their marketing efforts, is providing a thrust to the market growth. Along with this, the widespread integration of artificial intelligence (AI) and machine learning (ML) in social media analytics tools, enabling more sophisticated data processing and insight generation, is creating a positive outlook for the market growth. In line with this, the growing adoption of technologies that facilitate the analysis of unstructured data, sentiment analysis, and predictive modeling, providing businesses with actionable insights to form their strategies, is favoring the market growth. Apart from this, the burgeoning awareness about the importance of customer feedback in shaping business strategies is enhancing the market growth. Furthermore, the increasing adoption of social media analytics tools by companies to monitor customer opinions and feedback in real-time, allowing them to respond to consumer needs and market changes quickly, is acting as a growth-inducing factor. Along with this, the heightened investment in digital marketing, as businesses allocate more resources to online platforms, prompting the need for robust analytics tools, is providing a thrust to the market growth. In addition to this, the rising integration of social media analytics with other business intelligence tools, providing a more holistic view of the customer's journey, is offering lucrative growth opportunities for the market.

United States Social Media Analytics Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on component, deployment mode, organization size, application, and end user.

Component Insights:

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• Solutions
• Services
  

The report has provided a detailed breakup and analysis of the market based on the component. This includes solutions and services.

Deployment Mode Insights:

• On-premises
• Cloud-based
  

A detailed breakup and analysis of the market based on deployment mode have also been provided in the report. This includes on-premises and cloud-based.

Organization Size Insights:

• Small and Medium-sized Enterprises
• Large Enterprises
  

The report has provided a detailed breakup and analysis of the market based on the organization size. This includes small and medium-sized enterprises and large enterprises.

Application Insights:

• Customer Segmentation and Targeting
• Competitor Benchmarking
• Multichannel Campaign Management
• Customer Behavioral Analysis
• Marketing Management
  

A detailed breakup and analysis of the market based on application have also been provided in the report. This includes customer segmentation and targeting, competitor benchmarking, multichannel campaign management, customer behavioral analysis, and marketing management.

End User Insights:

• BFSI
• Media and Entertainment
• Travel and Hospitality
• IT and Telecom
• Retail
• Healthcare
• Others
  

The report has provided a detailed breakup and analysis of the market based on the end user. This includes BFSI, media and entertainment, travel and hospitality, IT and telecom, retail, healthcare, and others.

Regional Insights:

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• Northeast
• Midwest
• South
• West
  

The report has also provided a comprehensive analysis of all the major regional markets, which include the Northeast, Midwest, South, and West.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

United States Social Media Analytics Market Report Coverage:

A global survey conducted in the fourth quarter of 2023 found that the main reason for using social media was to keep in touch with friends and family, with over 49 percent of social media users saying this was their main reason for using online networks. Overall, 38 percent of social media users said that filling spare time was their main reason for using social media platforms, whilst 34.3 percent of respondents said they used it to read news stories. One in five users were on social platforms for the reason of following celebrities and influencers. The most popular social network Facebook dominates the social media landscape. The world's most popular social media platform turned 20 in February 2024, and it continues to lead the way in terms of user numbers. As of January 2024, the social network had over three billion global users. YouTube, WhatsApp, and Instagram follow, but none of these well-known brands can surpass Facebook’s audience size. Moreover, as of the final quarter of 2023, there were almost four billion Meta product users. Ever-evolving social media usage The utilization of social media remains largely gratuitous; however, companies have been encouraging users to become paid subscribers to reduce dependence on advertising profits. Meta Verified entices users by offering a blue verification badge and proactive account protection, among other things. X (formerly Twitter), Snapchat, and Reddit also offer users the chance to upgrade their social media accounts for a monthly free.

During a 2024 survey among marketers worldwide, around 86 percent reported using Facebook for marketing purposes. Instagram and LinkedIn followed, respectively mentioned by 79 and 65 percent of the respondents. The global social media marketing segment According to the same study, 59 percent of responding marketers intended to increase their organic use of YouTube for marketing purposes throughout that year. LinkedIn and Instagram followed with similar shares, rounding up the top three social media platforms attracting a planned growth in organic use among global marketers in 2024. Their main driver is increasing brand exposure and traffic, which led the ranking of benefits of social media marketing worldwide. Social media for B2B marketing Social media platform adoption rates among business-to-consumer (B2C) and business-to-business (B2B) marketers vary according to each subsegment's focus. While B2C professionals prioritize Facebook and Instagram – both run by Meta, Inc. – due to their popularity among online audiences, B2B marketers concentrate their endeavors on Microsoft-owned LinkedIn due to its goal to connect people and companies in a corporate context.

The data presented in this paper is used to examine the behavioral factors that influence the preferences of foods in Indonesia, and Indonesian audiences’ segmentation behind those preferences, provided by social media data. We collected the data through an online platform by performing a query search on Facebook Audience Insights Interests. The keywords that we use in the question quest are based on the United Nations Food and Agriculture Organisation (FAO) Food Balance Sheet (FBS) which is retrieved from FAOStat in May 2020. The data was gathered between 15 May and 2 July 2020. With a sample size of 100-150 million viewers or about 36.95 per cent-55.43 per cent of Indonesia 's 2019 population, we limited our sample to Indonesia. The dataset is made up of ten tables that can be separately analyzed. For each table, we carry out exploratory data analysis (EDA) to provide more insights. Such data could be of interest to various fields, including food scientists, government and policymakers, data scientists/analysts, and marketers. This data could also be the complementary source for the scarcity of food survey data from the government, particularly the behavioral aspects.

According to a survey conducted among social media users worldwide in early 2023, TikTok and Snapchat users were found to be paying more attention to personalities and influencers than to mainstream journalists when it came to news. This was in contrast with Twitter and Facebook, where conventional outlets and journalists were found to still be king.

Market Overview:

Middle East digital marketing software market size is projected to exhibit a growth rate (CAGR) of 14.30% during 2024-2032. The increasing emphasis on data-driven decision-making in marketing strategies, which has fueled the demand for tools that can analyze and interpret large sets of data, is driving the market.

Digital marketing software refers to a range of tools designed to streamline and enhance online marketing efforts. It encompasses various applications that help businesses plan, execute, and analyze their digital marketing campaigns across channels such as social media, email, SEO, and more. These platforms often include features for campaign management, analytics, automation, and customer relationship management (CRM). Popular digital marketing software options include HubSpot, Adobe Marketing Cloud, and Mailchimp. These tools empower marketers to create targeted and personalized campaigns, track performance metrics, automate repetitive tasks, and improve overall efficiency. By leveraging digital marketing software, businesses can optimize their online presence, engage with their target audience, and ultimately drive better results in the highly competitive digital landscape.

Middle East Digital Marketing Software Market Trends:

The digital marketing software market in the Middle East is experiencing robust growth, propelled by several key drivers. Firstly, the escalating reliance on online platforms and the proliferation of e-commerce have created an imperative for businesses to establish a formidable digital presence. Consequently, companies are increasingly investing in digital marketing solutions to enhance their online visibility and engage with a broader audience. Moreover, the rising significance of data-driven decision-making has fueled the demand for digital marketing software. By leveraging sophisticated analytics and artificial intelligence, businesses can gain valuable insights into consumer behavior, enabling them to tailor marketing strategies with unprecedented precision. Additionally, the expanding scope of social media as a marketing channel has contributed to the surge in demand for comprehensive digital marketing solutions that can seamlessly integrate with various platforms. Furthermore, the intensifying competition in the regional business landscape has accentuated the need for effective CRM tools. Digital marketing software, equipped with CRM functionalities, empowers organizations to cultivate lasting relationships with their customer base. As businesses recognize the transformative potential of these tools, the digital marketing software market in the Middle East is poised for sustained growth, driven by the synergistic interplay of these multifaceted factors.

Middle East Digital Marketing Software Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional and country levels for 2024-2032. Our report has categorized the market based on component, deployment type, organization size, and end use.

Component Insights:

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• Solution
  • Customer Relationship Management (CRM)
  • Email Marketing
  • Social Media
  • Search Marketing
  • Content Management
  • Marketing Automation
  • Campaign Management
  • Others
• Services
  • Professional Services
  • Managed Services
    

The report has provided a detailed breakup and analysis of the market based on the component. This includes solution (customer relationship management (CRM), email marketing, social media, search marketing, content management, marketing automation, campaign management, and others) and services (professional services and managed services).

Deployment Type Insights:

• On-premises
• Cloud-based
  

A detailed breakup and analysis of the market based on the deployment type have also been provided in the report. This includes on-premises and cloud-based.

Organization Size Insights:

• Large Enterprises
• Small and Medium-sized Enterprises (SMEs)
  

The report has provided a detailed breakup and analysis of the market based on the organization size. This includes large enterprises and small and medium-sized enterprises (SMEs).

End Use Insights:

• Media and Entertainment
• Manufacturing
• Retail
• BFSI
• Information Technology
• Healthcare
• Others
  

A detailed breakup and analysis of the market based on the end use have also been provided in the report. This includes media and entertainment, manufacturing, retail, BFSI, information technology, healthcare, and others.

Country Insights:

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• Saudi Arabia
• Turkey
• Israel
• United Arab Emirates
• Iran
• Iraq
• Qatar
• Kuwait
• Oman
• Jordan
• Bahrain
• Others
  

The report has also provided a comprehensive analysis of all the major regional markets, which include Saudi Arabia, Turkey, Israel, United Arab Emirates, Iran, Iraq, Qatar, Kuwait, Oman, Jordan, Bahrain, and Others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Middle East Digital Marketing Software Market Report Coverage:

Data generated from a survey produced by the authors and distributed by GfK, to gather information about: audio and audio-visual media device ownership in UK households; types of audio and audio-visual media delivery methods and services used by UK audiences; smart-device and voice-assistant ownership; individual versus household group versus visitor group weekly media consumption time.

This forms part of the PhD research of Craig Cieciura. This was experiment-based research to determine how to render object-based audio in the domestic environment using ad-hoc, audio-capable devices.

References
Cieciura, C., Mason, R., Coleman, P. and Paradis, M. 2018. Survey of media device ownership, media service usage, and group media consumption in UK households, Audio Engineering Society Preprint, 145th Convention, Engineering Brief 456.

The OMI digitally formatted audiences feature a 94% overall match rate in LiveRamp. The SOHO, SMB, New Business, and Intent files are all available for audience segmentation. 50+ million SMB contacts and 7+ million SOHO contacts can be used for digital advertising in display and social media campaigns.

Success.ai’s Identity Data for Media Executives in North America provides a robust dataset tailored for organizations looking to connect with key decision-makers in the media industry. Covering roles such as CEOs, content directors, producers, and senior executives, this dataset offers verified LinkedIn profiles, professional histories, and actionable contact details.

With access to over 700 million verified global profiles, Success.ai ensures your outreach, marketing, and business strategies are powered by accurate, continuously updated, and AI-validated data. Supported by our Best Price Guarantee, this solution enables you to thrive in the competitive and dynamic North American media landscape.

Why Choose Success.ai’s Identity Data?

1. Verified LinkedIn Profiles for Precision Engagement

   • Access verified LinkedIn profiles, professional histories, and contact details for media executives across North America.
   • AI-driven validation ensures 99% accuracy, reducing inefficiencies and improving communication outcomes.

2. Comprehensive North American Coverage

   • Includes executives from leading media hubs such as New York, Los Angeles, Toronto, and Chicago.
   • Gain insights into regional media trends, audience engagement strategies, and organizational shifts.

3. Continuously Updated Datasets

   • Real-time updates capture changes in leadership roles, professional affiliations, and media market dynamics.
   • Stay aligned with industry trends to capitalize on emerging opportunities.

4. Ethical and Compliant

   • Fully adheres to GDPR, CCPA, and other global privacy regulations, ensuring responsible and lawful data usage.

Data Highlights:

• 700M+ Verified Global Profiles: Access LinkedIn profiles for media executives and professionals across North America.
• Leadership and Professional Insights: Connect with CEOs, directors, and content strategists driving media innovation.
• Verified Contact Details: Gain work emails, phone numbers, and decision-maker profiles for precise targeting.
• Professional Histories: Understand career trajectories, expertise, and organizational contributions to guide your outreach.

Key Features of the Dataset:

1. Comprehensive Media Executive Profiles

   • Identify and connect with decision-makers overseeing content strategies, audience engagement, and digital transformations in the media sector.
   • Target leaders responsible for advertising, programming, and innovation in media and entertainment.

2. Advanced Filters for Precision Campaigns

   • Filter professionals by media type (broadcast, digital, print), geographic location, or job function.
   • Tailor campaigns to align with specific needs, such as promoting technology adoption or forming strategic partnerships.

3. Regional and Sector-specific Insights

   • Leverage data on North American media consumption trends, digital innovations, and organizational challenges.
   • Refine strategies to align with industry priorities and regional demands.

4. AI-Driven Enrichment

   • Profiles enriched with actionable data allow for personalized messaging, highlight unique value propositions, and improve engagement outcomes.

Strategic Use Cases:

1. Marketing Campaigns and Media Outreach

   • Promote media technologies, advertising solutions, or consulting services to media executives in North America.
   • Use verified contact data for multi-channel outreach, including email, phone, and LinkedIn.

2. Partnership Development and Collaboration

   • Build relationships with media companies, production studios, and digital platforms exploring strategic alliances.
   • Foster collaborations that enhance visibility, content distribution, or audience engagement.

3. Recruitment and Talent Acquisition

   • Target HR professionals and hiring managers seeking executives for leadership roles in media, content creation, or digital strategy.
   • Provide workforce optimization tools or training solutions tailored to the media industry.

4. Market Research and Competitive Analysis

   • Analyze North American media trends, audience engagement metrics, and content strategies to refine offerings.
   • Benchmark against competitors to identify growth opportunities and high-demand solutions.

Why Choose Success.ai?

1. Best Price Guarantee

   • Access premium-quality identity data at competitive prices, ensuring strong ROI for your outreach, marketing, and strategic initiatives.

2. Seamless Integration

   • Integrate verified LinkedIn data into CRM systems, analytics tools, or marketing platforms via APIs or downloadable formats, streamlining workflows and enhancing productivity.

3. Data Accuracy with AI Validation

   • Trust in 99% accuracy to guide data-driven decisions, refine targeting, and boost engagement rates in campaigns.

4. Customizable and Scalable Solutions

   • Tailor datasets to focus o...