Data on user behavior on the internet, such as those collected via a data management platform, was the leading type of data used by advertisers, advertising agencies, platforms, and technology vendors in Russia in 2021. Furthermore, ***** out of ten advertisers reported using data from mobile operators.

In 2021, expenditure on third party audience data in the United States amounted to ** billion U.S. dollars, out of which **** billion was spent on data itself and *** billion on audience data activation solutions.

The Gaming Taxonomy contains a broad scope of Gaming related topics, based on the user's browser and mobile app activity through last 30 days. There are classical Demographic, Game Genre, Title and Studio segments. However, we provide also plenty of specific User Types, which contain e.g. Hardcore Gamers, Big Spenders or Parents of Gamers. There are also audiences categorized by specific Hardware Products and Brands, based on the Intent of these devices' purchase. Moreover, we offer segments for Virtual Reality, interest in Gaming Subscriptions, Payments, Micropayments, Devices and Platforms. We also cover the area of E-sports Enthusiasts and Fandoms Members. In spirit of looking beyond simple game genres, we categorize Games according to their Theme (e.g. Historical), which is definitely important aspects of user experience and purchase decisions. Since Mobile Gaming is a very important part of the Gaming Industry, we distinct special Mobile Gaming segments, which are analogous to the ordinary Gaming segments, with additional categorizations of the Telecommunication Network Providers.

Our data base include millions of profiles divided into popular categories. You can choose which target groups you want to reach. Contact us to check all the possibilities: team@oan.pl

How you can use our data?

There are two main areas where you can use our data: • marketers - targeting online campaigns With our high-quality audience data, you can easily reach specific audiences across the world in programmatic campaigns. Show them personalized ads adjusted to their specific profiles. • ad tech companies - enriching 1st party data or using our raw data by your own data science team

We are ready for a cookieless era. We already gather and provide non-cookie ID - for example Universal IDs, CTV IDs or Mobile IDs.

At Factori, we gather various data sets from leading publishers, data platforms, online services, and data aggregators globally, linked to consumers, places, and businesses. We combine this data with public and private sources to derive interests, intent, and behavioral attributes. Our proprietary algorithms clean, enrich, unify, and aggregate these data sets for use in our products. We categorize our audience data into consumable categories such as interest, demographics, behavior, geography, etc.

Alesco's Healthcare Professionals Audience Data contains demographic information on 9+ million healthcare professions at their home address.

Alesco's Healthcare Professionals Audience Data is your essential toolkit for precision marketing. This unparalleled resource provides in-depth insights into over 9 million US licensed healthcare providers, backed by a robust foundation of 4+ million opt-in emails.

Our Healthcare Contact Data is meticulously curated to deliver actionable intelligence. Gain a competitive edge with granular segmentation options based on demographics, income, gender, medical specialty, and more. This rich Healthcare Professionals Data empowers you to tailor your messaging with unprecedented accuracy.

Every piece of Address Data in our database undergoes rigorous verification and is continuously updated using USPS processing. This ensures your campaigns reach their intended audience with maximum efficiency. Alesco's commitment to data quality means you can trust our Healthcare Marketing Data to drive measurable results.

Whether you're launching a new product, promoting a service, or building brand awareness, our data-driven solutions provide the foundation for success. Unlock the potential of your healthcare marketing initiatives with Alesco's comprehensive Healthcare Professionals Audience Data.

Our flexible pricing models are designed to accommodate businesses of all sizes, ensuring you get the best value for your investment.

DRAKO is a Mobile Location Audience Targeting provider with a programmatic trading desk specialising in geolocation analytics and programmatic advertising. Through our customised approach, we offer business and consumer insights as well as addressable audiences for advertising.

Mobile Location Data can be meaningfully transformed into Audience Targeting when used in conjunction with other dataset. Our expansive POI Data allows us to segment users by visitation to major brands and retailers as well as categorizes them into syndicated segments. Beyond POI visits, our proprietary Home Location Model determines residents of geographic areas such as Designated Market Areas, Counties, or States. Relatedly, our Home Location Model also fuels our Geodemographic Census Data segments as we are able to determine residents of the smallest census units. Additionally, we also have audiences of: ticketed event and venue visitors; survey data; and retail data.

All of our Audience Targeting is 100% deterministic in that it only includes high-quality, real visits to locations as defined by a POIs satellite imagery buildings contour. We never use a radius when building an audience unless requested. We have a horizontal accuracy of 5m.

Additionally, we can always cross reference your audience targeting with our syndicated segments:

Overview of our Syndicated Audience Data Segments: - Brand/POI segments (specific named stores and locations) - Categories (behavioural segments - revealed habits) - Census demographic segments (HH income, race, religion, age, family structure, language, etc.,) - Events segments (ticketed live events, conferences, and seminars) - Resident segments (State/province, CMAs, DMAs, city, county, sub-county) - Political segments (Canadian Federal and Provincial, US Congressional Upper and Lower House, US States, City elections, etc.,) - Survey Data (Psychosocial/Demographic survey data) - Retail Data (Receipt/transaction data)

All of our syndicated segments are customizable. That means you can limit them to people within a certain geography, remove employees, include only the most frequent visitors, define your own custom lookback, or extend our audiences using our Home, Work, and Social Extensions.

In addition to our syndicated segments, we’re also able to run custom queries return to you all the Mobile Ad IDs (MAIDs) seen at in a specific location (address; latitude and longitude; or WKT84 Polygon) or in your defined geographic area of interest (political districts, DMAs, Zip Codes, etc.,)

Beyond just returning all the MAIDs seen within a geofence, we are also able to offer additional customizable advantages: - Average precision between 5 and 15 meters - CRM list activation + extension - Extend beyond Mobile Location Data (MAIDs) with our device graph - Filter by frequency of visitations - Home and Work targeting (retrieve only employees or residents of an address) - Home extensions (devices that reside in the same dwelling from your seed geofence) - Rooftop level address geofencing precision (no radius used EVER unless user specified) - Social extensions (devices in the same social circle as users in your seed geofence) - Turn analytics into addressable audiences - Work extensions (coworkers of users in your seed geofence)

Data Compliance: All of our Audience Targeting Data is fully CCPA compliant and 100% sourced from SDKs (Software Development Kits), the most reliable and consistent mobile data stream with end user consent available with only a 4-5 day delay. This means that our location and device ID data comes from partnerships with over 1,500+ mobile apps. This data comes with an associated location which is how we are able to segment using geofences.

Data Quality: In addition to partnering with trusted SDKs, DRAKO has additional screening methods to ensure that our mobile location data is consistent and reliable. This includes data harmonization and quality scoring from all of our partners in order to disregard MAIDs with a low quality score.

OAN helps you reach gamers across the world. Our gaming audience data offers categorized audience segments into gamer behavior and gaming trends. This powerful dataset provides a deep understanding of the gaming industry by delivering unique categories such as: demography, interest, hardware, spenders, genres and titles, e-sports fans and players.

By understanding this data, businesses can make data-driven decisions to optimize their marketing strategies, game development, and monetization efforts.

The Gaming Taxonomy contains a broad scope of Gaming related topics, based on the user's browser and mobile app activity through the last 30 days. There are also gamer audiences categorized by specific Hardware Products and Brands, based on the Intent of these devices' purchase. Furthermore, we offer segments for: - Virtual Reality - Interest in Gaming Subscriptions - Payments - Micropayments - Devices and Platforms.

We also cover the area of E-sports Enthusiasts and Fandoms Members. In spirit of looking beyond simple game genres, we categorize Games according to their Themes (e.g. Historical), which are definitely important aspects of user experience and purchase decisions. Since Mobile Gaming is a very important part of the Gaming Industry, we distinct special Mobile Gaming segments, which are analogous to the ordinary Gaming segments, with additional categorizations of the Telecommunication Network Providers.

Gaming audience data is just a part of all audience data we provide. We deliver millions of users’ profiles gathered globally and grouped into IAB-compliant segments. You can choose which target groups you want to reach. Contact us to check all the possibilities: team@oan.pl

How you can use our data?

There are two main areas where you can use our data: - Marketers - targeting online campaigns With our high-quality audience data, you can easily reach specific audiences across the world in programmatic campaigns. Show them personalized ads adjusted to their specific profiles. - Ad tech companies Enriching 1st party data or using our raw data by your own data science team.

During a 2023 survey carried out among media strategists, planners and buyers from North America who worked on programmatic campaigns, respondents were asked to rank the importance of a range of factors influencing the choice of a third-party data provider. Audience size ranked first, having received **** point on a scale from * to *.

Salutary Data is a boutique, B2B contact and company data provider that's committed to delivering high quality data for sales intelligence, lead generation, marketing, recruiting / HR, identity resolution, and ML / AI. Our database currently consists of 148MM+ highly curated B2B Contacts ( US only), along with over 4M+ companies, and is updated regularly to ensure we have the most up-to-date information.

We can enrich your in-house data ( CRM Enrichment, Lead Enrichment, etc.) and provide you with a custom dataset ( such as a lead list) tailored to your target audience specifications and data use-case. We also support large-scale data licensing to software providers and agencies that intend to redistribute our data to their customers and end-users.

What makes Salutary unique? - We offer our clients a truly unique, one-stop aggregation of the best-of-breed quality data sources. Our supplier network consists of numerous, established high quality suppliers that are rigorously vetted. - We leverage third party verification vendors to ensure phone numbers and emails are accurate and connect to the right person. Additionally, we deploy automated and manual verification techniques to ensure we have the latest job information for contacts. - We're reasonably priced and easy to work with.

Products: API Suite Web UI Full and Custom Data Feeds

Services: Data Enrichment - We assess the fill rate gaps and profile your customer file for the purpose of appending fields, updating information, and/or rendering net new “look alike” prospects for your campaigns. ABM Match & Append - Send us your domain or other company related files, and we’ll match your Account Based Marketing targets and provide you with B2B contacts to campaign. Optionally throw in your suppression file to avoid any redundant records. Verification (“Cleaning/Hygiene”) Services - Address the 2% per month aging issue on contact records! We will identify duplicate records, contacts no longer at the company, rid your email hard bounces, and update/replace titles or phones. This is right up our alley and levers our existing internal and external processes and systems.

AI-Powered Audience Engagement Heat Index Market Outlook

According to our latest research, the global AI-Powered Audience Engagement Heat Index market size reached USD 1.68 billion in 2024, demonstrating the rapid adoption of AI-driven analytics across industries. The market is expected to expand at a robust CAGR of 19.7% from 2025 to 2033, projecting a value of USD 8.23 billion by 2033. This remarkable growth is being propelled by the increasing need for real-time audience insights, personalized engagement strategies, and the proliferation of digital content consumption across multiple sectors.

A primary growth factor for the AI-Powered Audience Engagement Heat Index market is the surge in demand for data-driven decision-making in marketing and content delivery. Organizations in sectors such as media, sports, retail, and education are leveraging AI to capture nuanced audience behaviors, preferences, and sentiment. This enables highly tailored engagement strategies that drive customer loyalty and improve conversion rates. The integration of advanced machine learning algorithms and natural language processing (NLP) technologies further enhances the ability to interpret large volumes of audience data in real-time, making AI-powered heat index solutions indispensable for businesses aiming to remain competitive in a digital-first landscape.

Another significant driver is the ongoing digital transformation initiatives undertaken by enterprises of all sizes. Companies are increasingly investing in AI-powered platforms to automate the analysis of audience engagement across various touchpoints, including social media, live events, and e-commerce platforms. The proliferation of smart devices and the Internet of Things (IoT) has also contributed to the expansion of data sources, allowing for more granular insights into audience behavior. These trends are particularly pronounced in industries where real-time feedback and adaptive engagement strategies are critical, such as broadcasting, event management, and digital marketing.

The growing emphasis on personalized user experiences is further accelerating the adoption of AI-powered audience engagement solutions. As consumers demand more relevant and interactive content, businesses are utilizing heat index analytics to fine-tune their offerings and optimize the timing and delivery of messages. The convergence of AI with big data analytics is enabling organizations to move beyond traditional metrics and gain deeper understanding of factors influencing audience engagement, such as emotional response, attention span, and content virality. This shift towards hyper-personalization is expected to remain a key growth factor for the market throughout the forecast period.

From a regional perspective, North America currently dominates the AI-Powered Audience Engagement Heat Index market due to the presence of leading technology providers, high digital penetration, and early adoption of AI in business processes. Europe and Asia Pacific are also witnessing significant growth, driven by increasing investments in digital infrastructure, rising demand for advanced analytics in emerging economies, and supportive government policies promoting AI innovation. The Middle East & Africa and Latin America are gradually catching up, with growing awareness of the benefits of AI-driven audience engagement solutions in sectors like retail and education.

Component Analysis

The component segment of the AI-Powered Audience Engagement Heat Index market is broadly categorized into software, hardware, and services. The software segment holds the largest share, fueled by the continuous development of sophisticated AI algorithms, machine learning models, and predictive analytics platforms. These software solutions are designed to aggregate, process, and visualize audience engagement data from diverse sources, enabling organizations to derive actionable insights in real-time. The increasing demand for cloud-based software offerings, which provide scalability

CTV Audience Measurement Market Outlook

According to our latest research, the global CTV Audience Measurement market size reached USD 2.42 billion in 2024, driven by the rapid proliferation of connected TV devices and the shifting dynamics of digital advertising. The market is projected to expand at a robust CAGR of 13.7% from 2025 to 2033, reaching an anticipated value of USD 7.45 billion by 2033. This remarkable growth is fueled by increasing demand for accurate, real-time audience insights and the rising adoption of advanced analytics tools by advertisers, broadcasters, and media agencies worldwide.

The growth of the CTV Audience Measurement market is fundamentally propelled by the ongoing digital transformation in media and entertainment. As content consumption continues to migrate from traditional linear TV to connected TV platforms, the necessity for precise audience measurement tools has become paramount. Advertisers and broadcasters are seeking granular insights into viewer behavior, demographics, and engagement patterns to optimize their campaigns and content strategies. The surge in programmatic advertising on CTV platforms further amplifies the need for robust measurement solutions that can deliver real-time, actionable data. Additionally, the proliferation of smart TVs and streaming devices has led to a fragmented viewing landscape, intensifying the demand for cross-platform measurement capabilities that can unify data across multiple screens and devices.

Another significant growth factor is the evolving regulatory environment and the increasing emphasis on privacy-compliant data collection. As privacy regulations such as GDPR and CCPA become more stringent, CTV audience measurement providers are innovating to deliver solutions that prioritize user consent and data security. This shift is fostering trust among end-users and empowering advertisers to leverage anonymized, aggregated data without compromising compliance. Furthermore, technological advancements such as artificial intelligence, machine learning, and big data analytics are revolutionizing the measurement landscape, enabling more accurate attribution, predictive modeling, and audience segmentation. These innovations are enhancing the value proposition of CTV audience measurement platforms, attracting investments from both established players and new entrants.

Strategic partnerships and collaborations are also playing a crucial role in market expansion. Leading CTV platforms, data providers, and measurement companies are joining forces to create unified standards and interoperable solutions. This collaborative approach is addressing long-standing challenges related to data fragmentation and measurement discrepancies, paving the way for a more transparent and accountable advertising ecosystem. As a result, advertisers are increasingly confident in allocating larger budgets to CTV channels, further accelerating market growth. The rising popularity of ad-supported streaming services (AVOD) is also contributing to the surge in demand for sophisticated audience measurement tools that can accurately capture ad exposure and engagement across diverse viewer segments.

From a regional perspective, North America remains the dominant market for CTV audience measurement, accounting for the largest share in 2024. This leadership position is attributed to the high penetration of connected TV devices, mature digital advertising infrastructure, and the presence of leading measurement technology providers. However, Asia Pacific is emerging as the fastest-growing region, driven by rapid urbanization, increasing internet penetration, and the growing adoption of smart TVs and streaming platforms. Europe follows closely, benefiting from a strong emphasis on data privacy and the adoption of cross-platform measurement standards. Latin America and the Middle East & Africa are also witnessing steady growth, supported by expanding digital ecosystems and rising investments in media technology.

Component Analysis

The CTV Audience Measurement market is segmented by component into software and services, each playing a pivotal role in the ecosystem. Software solutions form the backbone of the industry, providing the core capabilities for real-time data collection, processing, and analysis. These platforms are designed to integrate seamlessly with various CTV devices and streaming services, enabling advertisers and broadcasters to capture granular insights into viewer behavior, cont

The Audience Targeting Software market is experiencing robust growth, driven by the increasing need for businesses of all sizes to reach their ideal customers efficiently and effectively. The market, estimated at $15 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching approximately $50 billion by 2033. This expansion is fueled by several key factors. Firstly, the proliferation of digital channels and the rising adoption of data-driven marketing strategies are compelling businesses to invest in sophisticated audience targeting solutions. Secondly, the increasing availability of granular consumer data, coupled with advancements in artificial intelligence and machine learning, allows for highly personalized and effective targeting campaigns. Furthermore, the growing preference for cloud-based solutions offers scalability, cost-effectiveness, and accessibility, contributing significantly to market growth. Segments such as large enterprises are showing higher adoption rates due to their significant marketing budgets and the need for precise targeting. However, factors like stringent data privacy regulations and the rising concerns regarding data security act as restraints on the market's expansion. The competitive landscape is characterized by a mix of established players and emerging companies. Established players like Criteo and Adobe are leveraging their existing market presence and technological capabilities to maintain their market share. Meanwhile, smaller, agile companies are focusing on niche markets and innovative solutions to gain a competitive edge. The market is also witnessing geographical diversification, with North America currently holding the largest market share. However, rapidly growing economies in Asia-Pacific and regions like EMEA are expected to demonstrate significant growth in the coming years. The increasing digital literacy and adoption of e-commerce across these regions present substantial opportunities for vendors of audience targeting software. The long-term outlook for this market remains extremely positive, driven by technological innovation, evolving consumer behaviors, and the continued reliance on data-driven decision-making in the marketing domain. The continued development of AI and machine learning capabilities will further refine the precision of targeting, fostering even greater growth.

The global audience intelligence platform market was valued at USD 674.52 million in 2025 and is projected to expand at a CAGR of 14.92% during the forecast period, reaching USD 1,942.72 million by 2033. This growth can be attributed to the increasing need for businesses to understand their target audience better to personalize their marketing campaigns and improve customer engagement. The rising adoption of cloud-based solutions, the growing popularity of e-commerce, and the increasing availability of data from various sources further contribute to the market's expansion. However, the high cost of implementation and the lack of skilled professionals may hinder the market's growth to some extent. Nevertheless, the growing demand for audience intelligence solutions from small and medium-sized enterprises (SMEs) presents a significant opportunity for vendors. The increasing focus on data privacy and security is also expected to shape the market landscape in the coming years. North America currently holds the dominant position in the global audience intelligence platform market, followed by Europe and Asia Pacific. The strong presence of key vendors and the early adoption of advanced technologies contribute to the region's dominance. Key drivers for this market are: 1. Increased adoption of digital marketing: Growing reliance on digital channels for customer engagement creates demand for audience intelligence platforms. 2. Personalization and targeting: Platforms offer insights to tailor marketing campaigns to specific audience segments enhancing campaign effectiveness. 3. Competitive advantage: Real-time data and analytics provide businesses with insights to outmaneuver competitors and gain market share. 4. Improved customer experience: Audience intelligence helps businesses understand customer behavior and preferences leading to improved customer satisfaction.. Potential restraints include: 1. Growth in Digital Advertising 2. Data Privacy Concerns 3. Increasing Need for Customer Segmentation 4. Rise of Artificial Intelligence 5. Adopting Cloud-based Solutions.

Salutary Data is a boutique, B2B contact and company data provider that's committed to delivering high quality data for sales intelligence, lead generation, marketing, recruiting / HR, identity resolution, and ML / AI. Our database currently consists of 148MM+ highly curated B2B Contacts ( US only), along with over 4M+ companies, and is updated regularly to ensure we have the most up-to-date information.

We can enrich your in-house data ( CRM Enrichment, Lead Enrichment, etc.) and provide you with a custom dataset ( such as a lead list) tailored to your target audience specifications and data use-case. We also support large-scale data licensing to software providers and agencies that intend to redistribute our data to their customers and end-users.

What makes Salutary unique? - We offer our clients a truly unique, one-stop aggregation of the best-of-breed quality data sources. Our supplier network consists of numerous, established high quality suppliers that are rigorously vetted. - We leverage third party verification vendors to ensure phone numbers and emails are accurate and connect to the right person. Additionally, we deploy automated and manual verification techniques to ensure we have the latest job information for contacts. - We're reasonably priced and easy to work with.

Products: API Suite Web UI Full and Custom Data Feeds

Services: Data Enrichment - We assess the fill rate gaps and profile your customer file for the purpose of appending fields, updating information, and/or rendering net new “look alike” prospects for your campaigns. ABM Match & Append - Send us your domain or other company related files, and we’ll match your Account Based Marketing targets and provide you with B2B contacts to campaign. Optionally throw in your suppression file to avoid any redundant records. Verification (“Cleaning/Hygiene”) Services - Address the 2% per month aging issue on contact records! We will identify duplicate records, contacts no longer at the company, rid your email hard bounces, and update/replace titles or phones. This is right up our alley and levers our existing internal and external processes and systems.

The Audience Analytics market, valued at $5.04 billion in 2025, is experiencing robust growth, projected to expand at a Compound Annual Growth Rate (CAGR) of 12.10% from 2025 to 2033. This surge is driven by several key factors. The increasing reliance on data-driven decision-making across diverse sectors like BFSI (Banking, Financial Services, and Insurance), Telecom & IT, and Retail fuels the demand for sophisticated audience analytics solutions. Furthermore, the proliferation of digital channels and the resulting explosion of user data necessitate robust analytics tools for effective marketing campaigns, improved customer experiences, and enhanced business intelligence. The rising adoption of AI and machine learning in audience analytics is further accelerating market expansion, enabling more precise targeting, personalized content delivery, and predictive modeling capabilities. Segmentation of the market by application (Sales & Marketing, Customer Experience, Other) and end-user industry allows for targeted solutions, leading to higher market penetration. North America, particularly the United States, currently holds a significant market share due to the advanced technological infrastructure and the presence of major technology companies. However, other regions like Asia and Europe are exhibiting rapid growth, indicating substantial future potential. The competitive landscape is characterized by a mix of established technology giants like Oracle, Adobe, and IBM, and specialized analytics providers. Intense competition fosters innovation and drives the development of more advanced and cost-effective solutions. While data privacy concerns and the complexity of integrating various data sources present certain challenges, the overall market trajectory remains highly positive. Continued technological advancements and the growing need for actionable insights will contribute to the sustained expansion of the audience analytics market throughout the forecast period. The market's substantial growth reflects a clear shift towards data-driven strategies across various industries, establishing audience analytics as a crucial component of modern business operations. Recent developments include: June 2024: LoopMe, a tech firm leveraging artificial intelligence (AI) to boost brand advertising outcomes, unveiled its Audience and Measurement platform (AMP). This innovative platform merges LoopMe's PurchaseLoop Audiences with its measurement tools., February 2024: LinkedIn introduced a solution aimed at deepening audience insights, streamlining the process of forecasting and enhancing campaign performance. Thanks to the platform's new Media Planning API, users can harness real-time data signals to gauge a campaign's anticipated reach and frequency, all before budget allocation.. Key drivers for this market are: Huge Demand for Personalised Content, Strong Focus on Competitive Intelligence. Potential restraints include: Huge Demand for Personalised Content, Strong Focus on Competitive Intelligence. Notable trends are: Media & Entertainment is Expected to Experience Major Market Share.

The Programmatic Advertising market, encompassing Demand-Side Platforms (DSPs), is experiencing robust growth fueled by the increasing reliance on data-driven advertising strategies across diverse sectors. Retail, automotive, finance, and telecommunications are leading adopters, leveraging DSPs for targeted advertising campaigns, improved campaign efficiency, and enhanced ROI. The market's expansion is driven by the rise of mobile advertising, the growing sophistication of programmatic buying technologies (RTB and PPB), and the increasing availability of granular audience data. Competition among DSP providers is fierce, with established players like Criteo, The Trade Desk, and Adobe competing against rising platforms and specialized solutions. The shift towards automated, data-driven advertising continues to be a primary driver, leading to increased investment and adoption of DSP solutions globally. While challenges remain, such as ad fraud and data privacy concerns, the market demonstrates sustained growth projections, spurred by the continuous need for effective and targeted digital marketing strategies. The North American and European markets currently dominate the DSP landscape, but significant growth opportunities exist in Asia-Pacific, driven by rising internet penetration and increased adoption of digital advertising in rapidly developing economies. The segmentation within the market, based on application and type of programmatic buying (RTB vs. PPB), reflects the diverse needs and strategies of advertisers. The forecast for the next decade indicates continued market expansion, potentially exceeding a CAGR of 15%, driven by technological advancements, increasing data availability, and the continued evolution of advertising strategies to adapt to evolving consumer behaviors and preferences. This expansion is expected to create opportunities for both established and emerging DSP providers, incentivizing innovation and competition in the space.

DRAKO's Mobile Location Data can help you unlock consumer insights and power audiences for advertising. Use our 5 year lookback, 4-5 day delay, 330M+ devices Mobile Location Data in Canada and the US for: Audience Data; Foot Traffic Data; Visit Data; and with our Point of Interest (POI) Data.

The global audience measurement systems market is experiencing robust growth, projected to reach $9045.1 million in 2025 and exhibiting a Compound Annual Growth Rate (CAGR) of 15.4% from 2025 to 2033. This expansion is driven by several key factors. The increasing adoption of digital media and streaming platforms necessitates sophisticated measurement solutions to accurately track audience engagement and advertising effectiveness. Furthermore, the rise of cross-media campaigns demands integrated systems capable of measuring performance across multiple channels, fueling demand for cross-media measurement systems. The growing emphasis on data-driven decision-making within advertising and media companies further underscores the importance of accurate and comprehensive audience measurement. Technological advancements, such as the development of advanced analytics and artificial intelligence (AI)-powered solutions, are enhancing the capabilities of these systems, driving adoption. Competition among measurement providers is intensifying, leading to innovation and price optimization within the market. Geographic expansion, particularly in emerging markets with growing digital penetration, offers considerable growth potential. Segmentation reveals a dynamic landscape. While traditional TV measurement systems remain significant, digital measurement systems are experiencing the most rapid growth, reflecting the shift in media consumption habits. The advertiser segment is a major driver, demanding granular insights to optimize ad spend. The diverse range of players, including established research giants like Nielsen and Kantar, alongside specialized technology providers and consulting firms, points to a competitive and evolving marketplace. Future growth is expected to be influenced by factors such as the ongoing development of privacy-preserving measurement methodologies, increased demand for real-time data, and the integration of audience measurement with other marketing technologies. The market's maturity varies geographically, with North America and Europe currently leading, but substantial growth opportunities exist in Asia-Pacific and other emerging regions.

The Data Management Platform (DMP) software market is experiencing robust growth, driven by the increasing need for businesses to leverage first-party data for personalized marketing and improved customer experiences. The market's expansion is fueled by the rising adoption of cloud-based solutions, offering scalability and cost-effectiveness compared to on-premise systems. Key market segments include individual users, enterprises, and others, with enterprises driving a significant portion of market revenue due to their extensive data management needs. Furthermore, the shift toward a cookieless future is accelerating the demand for DMPs, as businesses seek alternative methods for audience targeting and data-driven decision-making. Competition is intense, with established players like Google, Salesforce, and Adobe competing alongside specialized DMP providers. Geographic growth is diverse, with North America and Europe maintaining significant market share due to high levels of digital adoption and robust marketing investments. However, regions like Asia-Pacific are demonstrating rapid expansion, reflecting the increasing digitalization across these economies. The market's growth trajectory is projected to remain positive throughout the forecast period, driven by continuous technological advancements and the growing importance of data-driven marketing strategies. The restraints on market growth primarily involve factors such as data privacy regulations, the complexity of implementing and managing DMPs, and the need for robust data governance strategies to ensure compliance and responsible data handling. The ongoing evolution of data privacy regulations, such as GDPR and CCPA, necessitates continuous adaptation and investment in compliant solutions. The high cost of implementation and maintenance, particularly for enterprise-level deployments, can be a barrier to entry for smaller businesses. However, the long-term benefits of improved customer targeting, personalized marketing, and enhanced operational efficiency are outweighing these challenges, driving continued investment in DMP solutions across various sectors. The emergence of alternative technologies, such as Customer Data Platforms (CDPs), also presents competitive pressures, necessitating DMP providers to adapt and integrate seamlessly to meet the evolving needs of businesses.

CTV Audience Measurement Market Outlook

According to our latest research, the global CTV Audience Measurement market size reached USD 2.97 billion in 2024, driven by rapid digital transformation and the proliferation of connected TV devices. The market is expected to grow at a robust CAGR of 14.2% from 2025 to 2033, with the forecasted market size projected to reach USD 9.18 billion by 2033. This remarkable growth is primarily attributed to the increasing demand for accurate audience analytics, the rise in programmatic advertising investments, and the shift in consumer viewing behavior towards streaming platforms. As per our latest research, the CTV Audience Measurement market is set to transform the global media and advertising landscape, providing brands and broadcasters with unparalleled insights into viewer engagement and content effectiveness.

The growth of the CTV Audience Measurement market is significantly driven by the exponential rise in connected TV device adoption worldwide. With consumers increasingly opting for smart TVs, streaming sticks, and gaming consoles to access a diverse array of content, advertisers and broadcasters are compelled to seek more sophisticated measurement solutions. The shift from traditional linear TV to digital streaming platforms has created a fragmented viewing ecosystem, making it essential for stakeholders to capture granular, real-time insights into audience behavior. Advanced measurement tools are now leveraging artificial intelligence and machine learning to provide multidimensional data, enabling media companies to understand not just who is watching, but also how, when, and on what device. This granular data is crucial for optimizing ad targeting, enhancing content personalization, and maximizing return on investment for advertisers.

Another key growth factor for the CTV Audience Measurement market is the evolving regulatory landscape and the increasing emphasis on data privacy. As data-driven advertising becomes the norm, regulatory bodies across regions are implementing stringent guidelines to protect user privacy and ensure transparency in data collection practices. This has led to the development of privacy-compliant measurement solutions that utilize anonymized or aggregated data while still delivering actionable insights. Vendors are investing heavily in secure data infrastructure and transparent methodologies to build trust with both end-users and regulatory authorities. The ability to balance robust analytics with privacy considerations is emerging as a critical differentiator in the market, further fueling innovation and adoption of advanced audience measurement platforms.

The competitive landscape of the CTV Audience Measurement market is also being shaped by strategic partnerships and technological advancements. Major industry players are collaborating with streaming platforms, device manufacturers, and advertising agencies to integrate measurement capabilities directly into the content delivery ecosystem. This integrated approach enables seamless data collection and analysis, offering a holistic view of audience engagement across multiple touchpoints. Furthermore, the rise of cross-platform measurement solutions is enabling advertisers to track audience exposure and ad effectiveness across CTV, mobile, desktop, and linear TV, providing a unified measurement framework. These innovations are not only enhancing the value proposition for advertisers but are also driving overall market growth by addressing the complexities of today’s multi-device, multi-platform media environment.

Regionally, North America continues to dominate the CTV Audience Measurement market, accounting for the largest share in 2024. The region's leadership is underpinned by high broadband penetration, early adoption of smart TV technology, and a mature digital advertising ecosystem. The United States, in particular, is home to several pioneering measurement solution providers and is witnessing aggressive investments in programmatic CTV advertising. Meanwhile, Europe and Asia Pacific are emerging as high-growth regions, fueled by expanding internet access, increasing OTT platform subscriptions, and favorable regulatory frameworks supporting digital innovation. Latin America and the Middle East & Africa are also witnessing steady growth, albeit from a smaller base, as broadcasters and advertisers in these regions accelerate their digital transformation initiatives to capture the burgeoning connected TV audience.