As of January 2024, Meta's largest audience were women aged 25 to 34 years, who made up 12.4 percent of users. Men of the same age group followed, accounting for 11.9 percent of users. Overall, less than 15 percent of Meta's audience, which includes platforms Facebook, Instagram, and Messenger, were aged between 65 years and above.

In today's fast-paced digital landscape, understanding your audience isn't just a luxury—it's a necessity. Digital Audience Data offers a treasure trove of insights that can elevate your marketing strategy, drive business growth, and enhance customer satisfaction. But why should you choose Digital Audience Data? Let’s dive into its key features, applications, and why our solutions are a cut above the rest.

Why Choose The Data Group’s Digital Audience Data?

● Enhance Targeting: Reach the right audience on the right device with precision, ensuring your message hits home every time. ● Boost Engagement: Craft personalized experiences that resonate with your audience, fostering loyalty and advocacy.

Key Features

Our Digital Audience Data solutions are packed with powerful features designed to give you a competitive edge:

● A Wealth of Demographic Profiles: Dive deep into demographics, behaviors, purchasing, psychographics and more to customize the buying journey. ● Personalization at Scale: With up to 10 MAIDs/Hashed Emails per match you can reach more users on more devices than ever before.

Applications

● Marketing: Tailor campaigns with pinpoint accuracy, leading to higher conversion rates and reduced ad spend. ● Sales Strategy: Identify high-potential leads and craft tailored offers that resonate with each user.

Why Our Data is Better

In a crowded market, our Digital Audience Data solutions stand out for several reasons:

● Accuracy and Depth: We provide the most accurate and in-depth data available, ensuring you have the best information to make critical decisions. ● Customization: Our solutions are highly customizable to meet the unique needs of your business, no matter the industry or size. ● Cutting-Edge Technology: We leverage the latest in AI and machine learning to deliver predictive insights that keep you ahead of the curve. ● Exceptional Support: Our dedicated team of experts is always on hand to assist you, ensuring you get the most out of your data.

Get Started Today!

Ready to transform your business with the power of Digital Audience Data? Contact us now to learn more about how our solutions can help you achieve your goals and stay ahead of the competition. Let's unlock new possibilities together!

As of April 2024, it was found that men between the ages of 25 and 34 years made up Facebook largest audience, accounting for 18.4 percent of global users. Additionally, Facebook's second largest audience base could be found with men aged 18 to 24 years. Facebook connects the world Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger, as well as photo-sharing app Instagram. Facebook usersThe vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with 378 million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.

A global database of population segmentation data that provides an understanding of population distribution at administrative and zip code levels over 55 years, past, present, and future.

Leverage up-to-date audience targeting data trends for market research, audience targeting, and sales territory mapping.

Self-hosted consumer data curated based on trusted sources such as the United Nations or the European Commission, with a 99% match accuracy. The Consumer Data is standardized, unified, and ready to use.

Use cases for the Global Population Database (Consumer Data Data/Segmentation data)

• Ad targeting

• B2B Market Intelligence

• Customer analytics

• Marketing campaign analysis

• Demand forecasting

• Sales territory mapping

• Retail site selection

• Reporting

• Audience targeting

Segmentation data export methodology

Our location data packages are offered in variable formats, including GeoJSON, KML, and TopoJSON. All geospatial data are optimized for seamless integration with popular systems like Esri ArcGIS, Snowflake, QGIS, and more.

Product Features

• Population density

• Accurate at any level of granularity

• Global coverage

• Updated yearly

• Data spans over 55 years

• Standardized and reliable

• Self-hosted

• Fully aggregated (ready to use)

• Rich attributes

Why do companies choose our Population Databases

• Standardized and unified demographic data structure

• Reduce integration time and cost by 30%

• Dedicated customer success manager

Note: Custom population data packages are available. Please submit a request via the above contact button for more details.

As of April 2024, 36.6 percent of X’s (formerly Twitter) global audience was aged between 25 and 34 years. The second-largest age group demographic on the platform was represented by users aged between 18 and 24 years, with a share of 34.2 percent. Users aged less than 18 years accounted for 2.4 percent of users, while those aged 50 or older accounted for roughly seven percent.

X is a male-dominated platform

As of January 2024, more than 60 percent of X users were male. Although all mainstream social media platforms tend to have a slightly more male-skewing audience, X stands out above Instagram, Snapchat, TikTok, and Facebook when it comes to user gender demographics. Overall, Pinterest is the only mainstream platform to have a higher share of female users.

X Blue for you

It is not uncommon for social media users to now have the chance to become subscribers of their chosen online networks for a monthly fee. X Blue is a subscription service from X that gives users special benefits and features. A blue verification mark, edit post functionality, fewer ads, priority ranking in chats, and longer video upload times are some of the perks offered.

Our Demographics package in the USA offers data pertaining to the households of residents of the United States of America at Census Block Level. Each data variable is available as a sum, or as a percentage of the total population within each selected area.

What is included?

At the Census Block level, this dataset includes some of the following key features:

Household Data

• Household Statistics: Number of Households and Age of Children in Households.
• Marriage Status: Married, Divorced, Never Married and Widowed.
• Household Types: Single-Person Households, Households with Children etc.
• Language Spoken in Households: English, Limited English etc.

• • Household Statistics: Marketers can use this data to understand the size and composition of households, allowing for targeted campaigns. For instance, companies offering family-oriented products can tailor promotions based on the presence and age of children in households, ensuring that their messaging resonates with the specific needs of different family structures.
  • Marriage Status: This data provides valuable insights into the marital status of individuals, enabling marketers to tailor their messaging based on relationship status. For example, businesses offering wedding-related services may focus on advertising to engaged or newly married individuals, while financial institutions may customize their promotions based on the unique financial considerations of divorced or widowed individuals.
  • Household Types: Understanding the various household types helps marketers create targeted campaigns. For example, real estate agencies may target single-person households with advertisements for apartments or studios, while companies offering family-friendly products can focus on households with children.
  • Language Spoken in Households: This data variable assists marketers in tailoring their communication strategies based on the predominant language spoken in households. For instance, businesses can create multilingual advertising content to effectively reach and engage diverse linguistic demographics, ensuring that their messages are understood and resonate with the target audience.

• This demographic data is typically available at the census block level. These blocks are smaller, more detailed units designed for statistical purposes, enabling a more precise analysis of population, housing, and demographic data. Census blocks may vary in size and shape but are generally more localized compared to ZIP codes.

  Still looking for demographic data at the postal code level? Contact sales.

• There are numerous other census data datasets available for the United States, covering a wide range of demographics. These include information on:

  • Commuting
  • Educational Attainment
  • Employment
  • Families
  • Finance
  • Housing

The charts shows the share of marketers worldwide who believed their organization targeted audiences effectively with use of data as of May 2018, by business type. According to the study from Quantcast, 83 percent of global direct brand marketers believed their company was effectively using first-party data to target audiences, while 65 percent said the same about their use of third-party data.

Female moviegoers aged 18 to 34 years old represented 30 percent of the audience of movies released in the first half of 2024 in the United States and Canada. The data shows that younger consumers went to the movies more often, as the audience share dropped sharply among viewers aged 35 years old and older.

North America Programmatic Advertisement Market size was valued at USD 142.8 Billion in 2024 and is projected to reach USD 421.87 Billion by 2032, growing at a CAGR of 14.5% from 2026 to 2032.

The North America programmatic advertisement market is driven by the growing adoption of AI and machine learning, enabling real-time ad bidding and audience targeting. The rise of mobile and connected TV (CTV) ads further accelerates market growth, as brands shift towards automated and data-driven ad placements for higher ROI.

Additionally, increased digital media consumption, fueled by high internet penetration and social media engagement, boosts programmatic ad spending. Stringent data privacy regulations, such as GDPR and CCPA, are also shaping the market, pushing advertisers to adopt compliant, first-party data strategies for personalized yet secure advertising.

According to Cognitive Market Research, the global audience analytics market size is USD 6.30 billion in 2024 and will expand at a compound annual growth rate (CAGR) of 11.8% from 2024 to 2031.

Market Dynamics of Audience Analytics Market

Key Drivers for Audience Analytics Market

Rising Adoption of Digital Tools- An explosion in digital data is forcing firms to examine their audience targeting strategies in light of the growing number of online businesses and customers. Many businesses nowadays aim to increase client involvement and loyalty through targeted, individualized marketing campaigns. Targeting certain demographics with hyper-specific advertising is made easier with the use of audience analytics.


Businesses are recognizing the importance of audience analytics in gaining a competitive advantage in the audience analytics market.

Key Restraints for Audience Analytics Market

Raising consciousness about the need for data privacy and enacting stringent legislation are impeding the expansion of the audience analytics market.


The high investment is hindering the expansion of the audience analytics industry.

Introduction of the Audience Analytics Market

Audience analytics is the practice of collecting and analyzing data on a target audience in order to learn more about their demographics, interests, and habits. Organizations and corporations can use this data to get in front of the right people with the right messages. Business digitization and the proliferation of targeted marketing are driving the audience analytics industry forward. Marketers are taking advantage of advanced analytics to understand their audiences’ habits and tastes better as the number of online interactions between brands and consumers continues to rise. In addition, businesses may leverage AI tools and big data technology to rapidly handle massive amounts of data, which in turn helps them find valuable insights that guide their marketing efforts. More and more businesses are using advanced analytics tools to understand their customers better and provide them with personalized content in order to comply with strict data protection requirements and foster personalized interaction. Data privacy requirements are accelerating market growth are becoming stricter, and organizations of all sizes now have an easier time collecting, analyzing, and interpreting audience data because of modern audience analytics systems.

QuoteWay Canada provides extensive Demographic Data, ideal for businesses seeking detailed audience targeting. Our Demographic Data encompasses approximately 1.3M records, specifically collected for life insurance purposes and currently resting for about 3 months without contact. This Demographic Data includes age, gender, address, and identity data, ensuring a comprehensive view of the Canadian audience.

Use Cases of Demographic Data: - Targeted Marketing Campaigns: Utilize our Demographic Data to launch highly targeted marketing campaigns with precise audience segmentation. - Customer Profiling: Create detailed customer profiles using our rich Demographic Data. - Market Research: Conduct thorough market research with reliable Demographic Data for accurate consumer insights. - Product Development: Use Demographic Data to inform product development based on the characteristics and identity of your target audience. - Geographic Analysis: Perform geographic analysis with 96% valid postal codes from our Demographic Data. - Email Campaigns: Boost email marketing success rates with 98% valid emails from our Demographic Data. - Telemarketing: Improve telemarketing outcomes using 70% valid phone numbers in our Demographic Data.

Key Benefits of Demographic Data: - High Accuracy: Our Demographic Data is verified with 96% valid postal codes, 98% valid emails, and 70% valid phone numbers. - Comprehensive Dataset: Access a large dataset of approximately 1.3M records, including detailed demographic information and identity data. - Fresh Data: The Demographic Data has been resting for about 3 months, ensuring it is not overused. - Versatile Use: Suitable for various applications such as marketing, research, advertising and product development. - Compliance Ready: Our Demographic Data is ready to use under QuoteWay Canada Inc., ensuring compliance and ease of use. - Life Insurance Focused: The data was initially collected for life insurance purposes, providing a unique consumer segment. - Reliable Source: QuoteWay's commitment to quality ensures that our Demographic Data is reliable and effective, using our Advertising Data.

By leveraging QuoteWay Canada's Demographic and Identity Data, businesses can achieve greater accuracy and success in their consumer outreach efforts. The comprehensive and verified nature of our Demographic Data makes it an invaluable resource for any organization looking to enhance its audience targeting strategies.

As of February 2025, it was found that around 14.1 percent of TikTok's global audience were women between the ages of 18 and 24 years, while male users of the same age formed approximately 16.6 percent of the platform's audience. The online audience of the popular social video platform was further composed of 14.6 percent of female users aged between 25 and 34 years, and 20.7 percent of male users in the same age group.

Optimize your ad campaigns with Success.ai’s Advertising Data API. Access real-time audience demographics, contact info, and platform-level analytics to refine targeting, improve conversion rates & boost ROI. Continuously updated data ensures competitive insights & effective, data-driven strategies.

Comprehensive segments for gaming audience data. Dive into the data of gaming trends with our gaming databases. This dataset is best used for programmatic targeting of gaming audiences based on demographics, interests, and hardware use and more.

As of April 2024, almost 32 percent of global Instagram audiences were aged between 18 and 24 years, and 30.6 percent of users were aged between 25 and 34 years. Overall, 16 percent of users belonged to the 35 to 44 year age group. Instagram users With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in India and in the United States, which have respectively 362.9 million and 169.7 million Instagram users each. Instagram features One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature. As of the second quarter of 2021, Snapchat had 293 million daily active users.

Programmatic Advertising Display Market size was valued at USD 570.73 Billion in in 2024 and is projected to reach USD 1460.79 Billion by 2031, growing at a CAGR of 15.1% during the forecasted period 2024 to 2031

Global Programmatic Advertising Display Market Drivers

Automation and Efficiency: By removing human labor and simplifying workflows, programmatic advertising makes it possible to automate the buying and selling of ads. By lowering operating expenses and enabling real-time campaign optimization, this automation increases ROI and cost-effectiveness for advertisers.

Targeted Advertising: Programmatic systems use real-time user behavior, preference, and demographic analysis through the use of data analytics and machine learning algorithms. This increases relevancy and engagement and boosts conversion rates by allowing advertisers to target and tailor their advertising to specific audience segments.

Enhanced Scale and Reach: Programmatic advertising provides access to a large network of available ad space across many platforms, such as social media, mobile apps, display, and video. This increases brand exposure and visibility in the digital sphere by allowing advertisers to grow their campaigns successfully and reach a wider audience.

The dynamics of real-time bidding (RTB): RTB enables marketers to place bids in real-time auctions on ad impressions according to pre-established targeting parameters. By guaranteeing that advertisers pay reasonable rates for ad placements, this dynamic pricing strategy maximizes the effectiveness of their advertising spend and facilitates more effective budget allocation across campaigns.

Ad Fraud Prevention: To prevent ad fraud and make sure that ad placements are served to authentic and brand-safe environments, programmatic platforms use cutting edge fraud detection technologies and verification tools. This lowers the possibility of ad fraud and safeguards the reputation of brands by improving openness and trust between publishers and advertisers.

Cross-Device Targeting: As linked devices proliferate, programmatic advertising allows marketers to effortlessly contact customers across a variety of platforms and touchpoints. In order to maximize campaign reach and efficacy, this cross-device targeting technology enables a unified and consistent brand experience across PCs, smartphones, tablets, and other connected devices.

Dynamic Creative Optimization (DCO): Programmatic platforms that provide dynamic creative optimization (DCO) enable advertisers to alter ad creatives in real-time according to user data, context, and behavior. This makes it possible to send users-specific creative versions and personalized message, which increases engagement and conversion rates.

Data-driven Insights and Analytics: data-oriented Programmatic advertising platforms offer comprehensive analytics and reporting tools that give useful information about audience behavior, campaign performance, and ad efficacy. In order to accomplish their marketing goals, advertisers can use these insights to improve campaign plans, hone targeting specifications, and more efficiently distribute expenditures.

Using Cutting-Edge Technologies: Innovation in programmatic advertising is being driven by the deployment of cutting-edge technology like machine learning, artificial intelligence (AI), and predictive analytics. By enabling audience segmentation, real-time optimization, and predictive modeling, these technologies enable marketers to provide their target audience with more effective and relevant ad experiences.

56.5% of Facebook users worldwide are male. This is in direct contrast to only 43.5% of Facebook being female.

A global database of Census Data that provides an understanding of population distribution at administrative and zip code levels over 55 years, past, present, and future.

Leverage up-to-date census data with population trends for real estate, market research, audience targeting, and sales territory mapping.

Self-hosted commercial demographic dataset curated based on trusted sources such as the United Nations or the European Commission, with a 99% match accuracy. The global Census Data is standardized, unified, and ready to use.

Use cases for the Global Census Database (Consumer Demographic Data)

• Ad targeting

• B2B Market Intelligence

• Customer analytics

• Real Estate Data Estimations

• Marketing campaign analysis

• Demand forecasting

• Sales territory mapping

• Retail site selection

• Reporting

• Audience targeting

Census data export methodology

Our consumer demographic data packages are offered in CSV format. All Demographic data are optimized for seamless integration with popular systems like Esri ArcGIS, Snowflake, QGIS, and more.

Product Features

• Historical population data (55 years)

• Changes in population density

• Urbanization Patterns

• Accurate at zip code and administrative level

• Optimized for easy integration

• Easy customization

• Global coverage

• Updated yearly

• Standardized and reliable

• Self-hosted delivery

• Fully aggregated (ready to use)

• Rich attributes

Why do companies choose our demographic databases

• Standardized and unified demographic data structure

• Seamless integration in your system

• Dedicated location data expert

Note: Custom population data packages are available. Please submit a request via the above contact button for more details.

Access the summary of the Video Audience Measurement market report, featuring key insights, executive summary, market size, CAGR, growth rate, and future outlook.

Analysis of ‘Urban Village Demographic Area Profile ACS 5-year 2009-2013’ provided by Analyst-2 (analyst-2.ai), based on source dataset retrieved from https://catalog.data.gov/dataset/f61ade1c-a2ec-4394-aa92-249ac0104008 on 27 January 2022.

--- Dataset description provided by original source is as follows ---

Data from: American Community Survey, 5-year Series 2009-2013

--- Original source retains full ownership of the source dataset ---