We collect, validate, model, and segment raw data signals from over 900+ sources globally to deliver thousands of mobile audience segments. We then combine that data with other public and private data sources to derive interests, intent, and behavioral attributes. Our proprietary algorithms then clean, enrich, unify and aggregate these data sets for use in our products. We have categorized our audience data into consumable categories such as interest, demographics, behavior, geography, etc. Audience Data Categories:Below mentioned data categories include consumer behavioral data and consumer profiles (available for the US and Australia) divided into various data categories. Brand Shoppers:Methodology: This category has been created based on the high intent of users in terms of their visits to Brand outlets in the real world. To create segments containing users with a high-affinity index, we use a precise determination of the number of occurrences at a given time. Place Category Visitors:Methodology: This category has been created based on the high intent of users visiting specific places of interest in the real world. To create segments containing users with a high-affinity index, we use a precise determination of the number of occurrences at a given time. Demographics:This category has been created based on deterministic data that we receive from apps based on the declared gender and age data. Marital Status, Education, Party affiliation, and State residency are available in the US. Geo-Behavioural:This category has been created based on the high intent of users in terms of the frequency of their visits to specific granular places of interest in the real world. To create segments containing users with a high-affinity index, we use a precise determination of the number of occurrences at a given time. Interests:This segment is created based on users' interest in a specific subject while browsing the internet when the visited website category is clearly focused on a specific subject such as cars, cooking, traveling, etc. We use a deterministic model to assign a proper profile and time that information is valid. The recency of data can range from 14 to 30 days, depending on the topic. Intent:Factori receives data from many partners to deliver high-quality pieces of information about users’ shopping intent. We collect data from sources connected to the eCommerce sector and we also receive data connected to online transactions from affiliate networks to deliver the most accurate segments with purchase intentions, such as laptops, mobile phones, or cars. The recency of data can range from 7 to 14 days depending on the product category. Events:This category was created based on the high interest of users in terms of content related to specific global events - sports, culture, and gaming. Among the event segments, we also distinguish categories related to the interest in certain lifestyle choices and behaviors. To create segments containing users with a high-affinity index, we use a precise determination of the number of occurrences at a given time. App Usage:Mobile category is a branch of the taxonomy that is dedicated only to the data that is based on mobile advertising IDs. It is based on the categorization of the mobile apps that the user has installed on the device. Auto Ownership:Consumer Profiles - Available for US and AustraliaThis audience has been created based on users declaring that they own a certain brand of automobile and other automotive attributes via a survey or registration. These audiences are currently available in the USA. Motorcycle Ownership:Consumer Profiles - Available for US and AustraliaThis audience has been created based on users declaring that they own a certain brand of motorcycle and other motorcycle-based attributes via a survey or registration. These audiences are currently available for the USA. Household:Consumer Profiles - Available for the US and AustraliaThis audience has been created based on users' declaring their marital status, parental status, and the overall number of children via a survey or registration. These audiences are currently available in the USA. Financial:Consumer Profiles - Available for the US and Australia this audience has been created based on their behavior in different financial services like property ownership, mortgage, investing behavior, and wealth and declaring their estimated net worth via a survey or registration. Purchase/ Spending Behavior:Consumer Profiles - Available for the US and AustraliaThis audience has been created based on their behavior in different spending behaviors in different business verticals available in the USA. Clusters:Consumer Profiles - Available for the US and AustraliaClusters are groups of consumers who exhibit similar demographic, lifestyle, and media consumption characteristics, empowering marketers to understand the unique attributes that comprise their most profitable consumer segments. Armed with this rich data, data scientists can drive analytics and modeling to power their brand’s unique marketing initiatives. B2B Audiences;Consumer Profiles - Available for US and AustraliaThis audience has been created based on users declaring their employee credentials, designations, and companies they work in, further specifying business verticals, revenue breakdowns, and headquarters locations. Customizable Audiences Data Segment:Brands can choose the appropriate pre-made audience segments or ask our data experts about creating a custom segment that is precisely tailored to your brief in order to reach their target customers and boost the campaign's effectiveness. Location Query Granularity:Minimum area: HEX 8Maximum area: QuadKey 17/City

As of February 2025, India was the country with the largest YouTube audience by far, with approximately 491 million users engaging with the popular social video platform. The United States followed, with around 253 million YouTube viewers. Brazil came in third, with 144 million users watching content on YouTube. The United Kingdom saw around 54.8 million internet users engaging with the platform in the examined period. What country has the highest percentage of YouTube users? In July 2024, the United Arab Emirates was the country with the highest YouTube penetration worldwide, as around 94 percent of the country's digital population engaged with the service. In 2024, YouTube counted around 100 million paid subscribers for its YouTube Music and YouTube Premium services. YouTube mobile markets In 2024, YouTube was among the most popular social media platforms worldwide. In terms of revenues, the YouTube app generated approximately 28 million U.S. dollars in revenues in the United States in January 2024, as well as 19 million U.S. dollars in Japan.

The global Price Comparison Websites (PCWs) Market size is valued at USD 25.6 Billion in 2023 and is projected to reach USD 32.5 Billion by 2030, growing at a CAGR of 7.4% during the forecast period 2024-2030.The global Price Comparison Websites (PCWs) market is experiencing significant growth, driven by several key factors. Foremost among these is the rapid expansion of e-commerce, which has heightened consumer demand for platforms that facilitate efficient price comparisons across a wide array of products and services . The proliferation of smartphones and increased internet penetration have further enhanced accessibility, enabling users to make informed purchasing decisions on-the-go . Technological advancements, particularly the integration of artificial intelligence and machine learning, have improved the accuracy and personalization of these platforms, offering features like real-time price tracking and tailored product recommendations .

Author: Mary Lynn Johnson, consultantGrade/Audience: high schoolResource type: unitSubject topic(s): geographic thinking, physical geography, environmentalRegion: otherStandards: National Standards Standard 1 How to use maps and other geographic representations, geospatial technologies, and spatial thinking to understand and communicate information

Standard 3 How to analyze the spatial organization of people, places and environments on Earth’s surfaces

Standard 4 The physical and human characteristics of places

Standard 7 The physical processes that shape the pattern of Earth’s surface

Standard 14 How human actions modify the physical environment

Standard 15 How physical systems affect human systems

Standard 18 How to apply geography to interpret the present and plan for the future Objectives: The purpose of this unit is to examine water from two extremes. One extreme is too much water which often results in flooding: the other extreme, too little water burdens areas with droughts. Both phenomena occur in Texas, which is the focus of this module.Summary: These activities are part of a unit that includes two lessons focusing on water. Part One focuses on too much water, i.e., flooding, while Part Two focuses on too little water, i.e. droughts. For background readings and resources on water (flooding and drought) go to Geography: Teaching with the Stars, website http://www.geoteach.org/projectGO/water_too_much_too_little/index.php

Media Map is a configurable app template for displaying an interactive map with basic tools and a set of options for limiting map navigation. Designed to fit into small spaces on a web page or as a standalone app.Configurable OptionsUse Media Map to present content from a map and configure it using the following options:Support your map with descriptive text by including an info panel with a title and description, and/or a splash screen to help orient your audience and prime them to receive your message.Enable tools on the map including a legend, basemap toggle, overview map, etc.Keep your audience focused on what is important by configuring options for map navigation by choosing to include zoom buttons, bookmarks, search, defining min/max zoom levels, or preventing scrolling of the map.Enable the time slider to animate data change over time.Use custom CSS to customize the look and feel of the app.Use CasesCreate a simple app to allow users to navigate to predefined locations.Optimize your map for consumption on a mobile device by preventing map scrolling.Let your user choose between two basemaps to experience different perspectives on your phenomena.Sprinkle geography all over the web by adding a spatial component to your web page.Create a detailed local map with an overview to provide global context. Supported DevicesThis application is responsively designed to support use in browsers on desktops, mobile phones, and tablets.

Data RequirementsThis application has no data requirements. Get Started This application can be created in the following ways:

Click the Create a Web App button on this page Share a map and choose to Create a Web App On the Content page, click Create - App - From Template Click the Download button to access the source code. Do this if you want to host the app on your own server and optionally customize it to add features or change styling.

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Internet Advertising Market Size 2024-2028

The internet advertising market size is forecast to increase by USD 651.2 billion at a CAGR of 18.69% between 2023 and 2028. The market is experiencing significant growth, driven by various sectors such as media and entertainment, transport and tourism, and IT and telecom. One of the primary growth factors is the digital transformation that is reshaping industries, leading to increased online presence and advertising spend. Another trend is the advancement of advertising technology, including the emergence of streaming platforms and the widespread use of smartphones and high-speed internet. However, challenges persist, such as the rise of ad fraud and the increasing use of ad blockers. To address these challenges, the industry is embracing automation, with automated bidding strategies, ad copy, PPC reporting, and rules becoming increasingly common. By leveraging these tools, businesses can optimize their ad campaigns and improve their return on investment.

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The market continues to evolve, providing businesses with numerous opportunities to reach their target audiences and drive conversions. By implementing strategic ad formats across various channels, companies can increase website traffic, generate brand exposure, and ultimately, boost sales. Promotional messages play a crucial role in capturing the attention of potential customers. In the digital realm, businesses can utilize banners, pop-ups, and e-newsletters to engage their target consumers. These ad formats offer precision in reaching specific demographics and geographic locations, ensuring that businesses maximize their return on investment.

Simultaneously, search engines are a primary digital channel for advertising, as they cater to users actively seeking information or products. By optimizing ad campaigns for search engines, businesses can reach consumers who are most likely to make a purchase. However, the Internet advertising landscape extends beyond digital channels. Traditional media, such as magazines, newspapers, and television, also offer valuable opportunities for businesses to reach their target audiences. By integrating ad strategies across both digital and print channels, companies can create a cohesive marketing approach that resonates with consumers. The mobile segment represents a significant portion of internet usage, making it an essential channel for businesses to consider.

Moreover, mobile-optimized ads, including banners and pop-ups, can effectively reach consumers on the go, increasing the likelihood of conversions. Demographics and geographic locations are essential factors in determining the most effective ad strategies. By understanding the unique characteristics of their target audiences, businesses can tailor their messaging and channel selection to maximize conversions and sales. Precision is key in the market. Businesses must continually refine their ad strategies to ensure they are reaching the right consumers with the most effective messages. By monitoring ad performance and adjusting tactics as needed, companies can optimize their advertising efforts and drive growth.

In conclusion, the market offers businesses a wealth of opportunities to reach their target audiences and drive conversions. By implementing strategic ad formats across various channels, businesses can increase website traffic, generate brand exposure, and ultimately, boost sales. Effective ad strategies require a deep understanding of consumer demographics, geographic locations, and channel selection, ensuring that businesses maximize their return on investment.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Platform

  Mobile
  Desktop and laptop
  Others


Type

  Large enterprises
  SMEs


Geography

  North America

    Canada
    US


  APAC

    China
    Japan


  Europe

    Germany


  South America



  Middle East and Africa

By Platform Insights

The mobile segment is estimated to witness significant growth during the forecast period. The market holds significant value in fostering human connection and storytelling for brands, reaching increasingly diverse target audiences through various ad strategies on digital channels. With the dominance of mobile devices, this sector has gained prominence, as mobile phone ownership has reached 78% of the global population aged 10 and above, according to ITU data. In 2023, approximately 5.4 billion people, or 67% of the world population, accessed the internet. European and American regions boasted high internet penetration rates of nearly 90%, while the Arab States and Asia-Pacific regions saw about two-thirds of their populations using the inte

Microstock Photography Agency Market size was valued at USD 3.5 Billion in 2024 and is expected to reach USD 6.01 Billion by 2032, growing at a CAGR of 7.2% from 2026 to 2032.Global Microstock Photography Agency Market Drivers:Affordable Visual Content Across Digital Platforms: The rise of content-driven marketing, blogging, and social media advertising is expected to drive demand for low-cost stock images from microstock agencies.Online Platforms for Visual Asset Sourcing: Businesses and creators are projected to increasingly rely on digital marketplaces for quick and easy access to high-resolution images and vectors.

Which county has the most Facebook users? There are more than 383 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country, then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 196.9 million, 122.3 million, and 111.65 million Facebook users respectively. Facebook – the most used social media Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3.5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising. Facebook usage by device As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

In the six months ending March 2024, the United States accounted for 48.46 percent of traffic to the online forum Reddit.com. The United Kingdom was ranked second, accounting for 7.16 percent of web visits to the social media platform. Reddit in the United States In August 2023, Reddit accounted for slightly over 1.6 percent of social media website traffic in the United States. Founded in 2005, Reddit is a discussion website which enables users to aggregate news by posting links and let other users vote and comment on them. There are thousands of subforums, called subreddits, on a wide range of topics available. One of the most popular subreddits is the AMA (“Ask Me Anything”), where celebrities, public figures or people in unique positions post threads that allow other Reddit users to ask them anything. In 2022, Nicolas Cage's AMA post generated over 238.5 thousand upvotes, making it the most popular AMA of the year. Reddit users in the United States Reddit use in the United States is more prevalent among younger online audiences. During a February 2021 survey, it was found that 36 percent of internet users aged 18 to 29 years and 22 percent of users aged 30 to 49 years used Reddit. However, the reach of the social platform strongly declines with age. Also, whilst around a 23 of male adults in the U.S. access Reddit, only 12 percent of women do the same.