As of April 2024, it was found that men between the ages of 25 and 34 years made up Facebook largest audience, accounting for 18.4 percent of global users. Additionally, Facebook's second largest audience base could be found with men aged 18 to 24 years. Facebook connects the world Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger, as well as photo-sharing app Instagram. Facebook usersThe vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with 378 million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.

As of January 2025, users aged 25 to 34 years made up Facebook's largest audience in the United States, accounting for 24.2 percent of the social network's user base, with 12.3 percent of those users being women. Overall, 9.7 percent of users aged 35 to 44 years were women, and 9.3 percent were men. How many people use Facebook in the United States? Facebook is by far the most used social network in the world and finds a huge share of its audience in the United States. Facebook’s U.S. audience size comes second only to India. In 2023, there were over 246 million Facebook users in the U.S. By 2028, it is estimated that around 263 million people in the U.S. will be signed up for the platform. How do users in the United States view the platform? Although Facebook is widely used and very popular with U.S. consumers, there are issues of trust with its North American audience. As of November 2021, 72 percent of respondents reported that they did not trust Facebook with their personal data. Despite having privacy doubts, a May 2022 survey found that 20 percent of adults had a very favorable opinion of Facebook, and one-third held a somewhat positive view of the platform.

As of January 2025, 24.2 percent of Facebook users in the United States were aged between 25 and 34 years, making up Facebook’s largest audience in the country. Overall, 19 percent of users belonged to the 18 to 24-year age group. Does everyone in the U.S. use Facebook? In 2023, there were approximately 247 million Facebook users in the U.S., a figure which is projected to steadily increase, and reach 262.8 million by 2028. Social media users in the United States have a very high awareness of the social media giant. Expectedly, 94 percent of users had heard of the brand in 2023. Although the vast majority of U.S. social networkers knew of Facebook, the likeability of the platform was not so impressive at 68 percent. Nonetheless, usage, loyalty, and buzz around the brand remained relatively high. Facebook, Meta, and the metaverse A strategic rebranding from Facebook to Meta Platforms in late 2021 boded well for the company in Mark Zuckerberg’s attempt to be strongly linked to the metaverse, and to be considered more than just a social media company. According to a survey conducted in the U.S. in early 2022, Meta Platforms is the brand that Americans most associated with the metaverse.  

Users aged 25 to 34 years old made up the largest audience of Facebook in the United Kingdom in January 2025, accounting for 24.7 percent of all users. Overall, Facebook users aged 35 to 44 were the platform's second-largest demographic in the UK, followed by those aged 18 to 24. Dip in overall user numbers As of November 2024, there were over 55.9 million Facebook users in the UK, up from 39.01 million in September 2018, according to napoleoncat.com. However, since a peak of 57.1 million users in May 2022, Facebook's audience has decreased slightly. Facebook’s user number issues have not just been limited to the United Kingdom, with figures released by the company highlighting issues in several key markets. There was a small growth in Europe from the first quarter of 2019 to the first quarter of 2020. The company counted 305 million daily active users (DAU) in Europe during the first quarter of 2020. Facebook United Kingdom key source of European revenue Facebook UK Limited generated approximately 211 million British pounds in revenue during 2015, a figure that skyrocketed  to 842 million British pounds in 2016. According to Facebook UK, this was the results of the company commencing advertiser reseller services in April 2016. In 2019, Facebook UK Limited revenue reached roughly one billion British pounds. In the third quarter of 2024, the company’s total European revenue reached over 9.49 billion U.S. dollars 

56.5% of Facebook users worldwide are male. This is in direct contrast to only 43.5% of Facebook being female.

Which county has the most Facebook users? There are more than 378 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 193.8 million, 119.05 million, and 112.55 million Facebook users respectively. Facebook – the most used social media Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3,5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising. Facebook usage by device As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

There were 5 331 100 Facebook users in Singapore in February 2024, which accounted for 81.9% of its entire population. The majority of them were women - 51.3%. People aged 25 to 34 were the largest user group (1 672 000). The highest difference between men and women occurs within people aged 18 to 24, where women lead by 369 600.

The average Facebook user spends about 19.6 per month on Facebook every month. This works out to be about 39 minutes per day.

There were 516 900 000 Facebook users in India in February 2023, which accounted for 35.3% of its entire population. The majority of them were men - 68.4%. People aged 25 to 34 were the largest user group (173 000 000). The highest difference between men and women occurs within people aged 25 to 34, where men lead by 121 900 000.

There were 56 600 000 Facebook users in United Kingdom in March 2024, which accounted for 81.9% of its entire population. The majority of them were women - 53.4%. People aged 25 to 34 were the largest user group (14 000 000). The highest difference between men and women occurs within people aged 55 to 64, where women lead by 2 900 000.

There were 3 709 900 Facebook users in Georgia in May 2024, which accounted for 95.2% of its entire population. The majority of them were women - 53.7%. People aged 25 to 34 were the largest user group (970 200). The highest difference between men and women occurs within people aged 65 and above, where women lead by 103 500.

Facebook is fast approaching 3 billion monthly active users. That’s about 36% of the world’s entire population that log in and use Facebook at least once a month.

The data presented in this paper is used to examine the behavioral factors that influence the preferences of foods in Indonesia, and Indonesian audiences’ segmentation behind those preferences, provided by social media data. We collected the data through an online platform by performing a query search on Facebook Audience Insights Interests. The keywords that we use in the question quest are based on the United Nations Food and Agriculture Organisation (FAO) Food Balance Sheet (FBS) which is retrieved from FAOStat in May 2020. The data was gathered between 15 May and 2 July 2020. With a sample size of 100-150 million viewers or about 36.95 per cent-55.43 per cent of Indonesia 's 2019 population, we limited our sample to Indonesia. The dataset is made up of ten tables that can be separately analyzed. For each table, we carry out exploratory data analysis (EDA) to provide more insights. Such data could be of interest to various fields, including food scientists, government and policymakers, data scientists/analysts, and marketers. This data could also be the complementary source for the scarcity of food survey data from the government, particularly the behavioral aspects.

There were 5 109 100 Facebook users in Azerbaijan in January 2024, which accounted for 48.5% of its entire population. The majority of them were men - 55.4%. People aged 25 to 34 were the largest user group (1 706 400). The highest difference between men and women occurs within people aged 25 to 34, where men lead by 958 100.

There were 3 839 300 Facebook users in Finland in April 2024, which accounted for 67.7% of its entire population. The majority of them were women - 55.6%. People aged 25 to 34 were the largest user group (888 700). The highest difference between men and women occurs within people aged 65 and above, where women lead by 182 100.

There were 1 254 100 Facebook users in Latvia in May 2024, which accounted for 70.3% of its entire population. The majority of them were women - 57.4%. People aged 25 to 34 were the largest user group (283 400). The highest difference between men and women occurs within people aged 65 and above, where women lead by 34 000.

As of January 2024, 56.8 percent Facebook's audience were male and 43.2 percent were female. By the end of 2023, Facebook had over three billion monthly active users (MAU).

There were 30 673 200 Facebook users in Malaysia in February 2024, which accounted for 87.2% of its entire population. The majority of them were men - 51.8%. People aged 25 to 34 were the largest user group (10 100 000). The highest difference between men and women occurs within people aged 25 to 34, where men lead by 5 500 000.

There were 22 500 000 Facebook users in Australia in March 2024, which accounted for 82.4% of its entire population. The majority of them were women - 52.9%. People aged 25 to 34 were the largest user group (5 700 000). The highest difference between men and women occurs within people aged 65 and above, where women lead by 1 100 000.

How high is the brand awareness of Facebook in the UK?When it comes to social media users, brand awareness of Facebook is at 96% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Facebook in the UK?In total, 63% of UK social media users say they like Facebook.What is the usage share of Facebook in the UK?All in all, 72% of social media users in the UK use Facebook.How loyal are the users of Facebook?Around 67% of social media users in the UK say they are likely to use Facebook again.What's the buzz around Facebook in the UK?In February 2024, about 38% of UK social media users had heard about Facebook in the media, on social media, or in advertising over the past four weeks.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.