As of January 2024, Instagram was slightly more popular with men than women, with men accounting for 50.6 percent of the platform’s global users. Additionally, the social media app was most popular amongst younger audiences, with almost 32 percent of users aged between 18 and 24 years.

              Instagram’s Global Audience

              As of January 2024, Instagram was the fourth most popular social media platform globally, reaching two billion monthly active users (MAU). This number is projected to keep growing with no signs of slowing down, which is not a surprise as the global online social penetration rate across all regions is constantly increasing.
              As of January 2024, the country with the largest Instagram audience was India with 362.9 million users, followed by the United States with 169.7 million users.

              Who is winning over the generations?

              Even though Instagram’s audience is almost twice the size of TikTok’s on a global scale, TikTok has shown itself to be a fierce competitor, particularly amongst younger audiences. TikTok was the most downloaded mobile app globally in 2022, generating 672 million downloads. As of 2022, Generation Z in the United States spent more time on TikTok than on Instagram monthly.

At Factori, we gather various data sets from leading publishers, data platforms, online services, and data aggregators globally, linked to consumers, places, and businesses. We combine this data with public and private sources to derive interests, intent, and behavioral attributes. Our proprietary algorithms clean, enrich, unify, and aggregate these data sets for use in our products. We categorize our audience data into consumable categories such as interest, demographics, behavior, geography, etc.

As of February 2025, ** percent of the YouTube global audience was composed of male users aged between 25 and 34 years, as well as around *** percent of female users of the same age. Male users aged between 35 and 44 years on the platform accounted for **** percent of the total, while women of the same age using YouTube had an audience share of *** percent in the examined period. YouTube’s global popularity The number of monthly active users on YouTube reached almost *** billion in April 2024, making it the second most popular social network on the internet. The platform's popularity spans all over the world, with India and the United States having the largest YouTube audiences. As of April 2024, the audience of YouTube in India was around *** million, while the United States recorded a YouTube audience of around *** million users.

YouTube’s digital revenues One of YouTube's leading monetization methods include advertising, with the company generating around **** billion U.S. dollars in the first quarter of 2024. Additionally, the platform generated over ** million dollars in the United States through in-app purchases, as well as over **** million U.S. dollars in revenues from mobile app users in Japan.

Premium B2C Consumer Database - 269+ Million US Records

Supercharge your B2C marketing campaigns with comprehensive consumer database, featuring over 269 million verified US consumer records. Our 20+ year data expertise delivers higher quality and more extensive coverage than competitors.

Core Database Statistics

Consumer Records: Over 269 million

Email Addresses: Over 160 million (verified and deliverable)

Phone Numbers: Over 76 million (mobile and landline)

Mailing Addresses: Over 116,000,000 (NCOA processed)

Geographic Coverage: Complete US (all 50 states)

Compliance Status: CCPA compliant with consent management

Targeting Categories Available

Demographics: Age ranges, education levels, occupation types, household composition, marital status, presence of children, income brackets, and gender (where legally permitted)

Geographic: Nationwide, state-level, MSA (Metropolitan Service Area), zip code radius, city, county, and SCF range targeting options

Property & Dwelling: Home ownership status, estimated home value, years in residence, property type (single-family, condo, apartment), and dwelling characteristics

Financial Indicators: Income levels, investment activity, mortgage information, credit indicators, and wealth markers for premium audience targeting

Lifestyle & Interests: Purchase history, donation patterns, political preferences, health interests, recreational activities, and hobby-based targeting

Behavioral Data: Shopping preferences, brand affinities, online activity patterns, and purchase timing behaviors

Multi-Channel Campaign Applications

Deploy across all major marketing channels:

Email marketing and automation

Social media advertising

Search and display advertising (Google, YouTube)

Direct mail and print campaigns

Telemarketing and SMS campaigns

Programmatic advertising platforms

Data Quality & Sources

Our consumer data aggregates from multiple verified sources:

Public records and government databases

Opt-in subscription services and registrations

Purchase transaction data from retail partners

Survey participation and research studies

Online behavioral data (privacy compliant)

Technical Delivery Options

File Formats: CSV, Excel, JSON, XML formats available

Delivery Methods: Secure FTP, API integration, direct download

Processing: Real-time NCOA, email validation, phone verification

Custom Selections: 1,000+ selectable demographic and behavioral attributes

Minimum Orders: Flexible based on targeting complexity

Unique Value Propositions

Dual Spouse Targeting: Reach both household decision-makers for maximum impact

Cross-Platform Integration: Seamless deployment to major ad platforms

Real-Time Updates: Monthly data refreshes ensure maximum accuracy

Advanced Segmentation: Combine multiple targeting criteria for precision campaigns

Compliance Management: Built-in opt-out and suppression list management

Ideal Customer Profiles

E-commerce retailers seeking customer acquisition

Financial services companies targeting specific demographics

Healthcare organizations with compliant marketing needs

Automotive dealers and service providers

Home improvement and real estate professionals

Insurance companies and agents

Subscription services and SaaS providers

Performance Optimization Features

Lookalike Modeling: Create audiences similar to your best customers

Predictive Scoring: Identify high-value prospects using AI algorithms

Campaign Attribution: Track performance across multiple touchpoints

A/B Testing Support: Split audiences for campaign optimization

Suppression Management: Automatic opt-out and DNC compliance

Pricing & Volume Options

Flexible pricing structures accommodate businesses of all sizes:

Pay-per-record for small campaigns

Volume discounts for large deployments

Subscription models for ongoing campaigns

Custom enterprise pricing for high-volume users

Data Compliance & Privacy

VIA.tools maintains industry-leading compliance standards:

CCPA (California Consumer Privacy Act) compliant

CAN-SPAM Act adherence for email marketing

TCPA compliance for phone and SMS campaigns

Regular privacy audits and data governance reviews

Transparent opt-out and data deletion processes

Getting Started

Our data specialists work with you to:

1. Define your target audience criteria

2. Recommend optimal data selections

3. Provide sample data for testing

4. Configure delivery methods and formats

5. Implement ongoing campaign optimization

Why We Lead the Industry

With over two decades of data industry experience, we combine extensive database coverage with advanced targeting capabilities. Our commitment to data quality, compliance, and customer success has made us the preferred choice for businesses seeking superior B2C marketing performance.

Contact our team to discuss your specific targeting requirements and receive custom pricing for your marketing objectives.

As of February 2025, 37.5 percent of X’s (formerly Twitter) global audience was aged between 25 and 34 years. The second-largest age group demographic on the platform was represented by users aged between 18 and 24 years, with a share of 32.1 percent. Users aged less than 18 years accounted for two percent of users, while those aged 50 or older accounted for roughly 7.3 percent. X is a male-dominated platform As of January 2024, more than 60 percent of X users were male. Although all mainstream social media platforms tend to have a slightly more male-skewing audience, X stands out above Instagram, Snapchat, TikTok, and Facebook when it comes to user gender demographics. Overall, Pinterest is the only mainstream platform to have a higher share of female users. X Blue for you It is not uncommon for social media users to now have the chance to become subscribers of their chosen online networks for a monthly fee. X Blue is a subscription service from X that gives users special benefits and features. A blue verification mark, edit post functionality, fewer ads, priority ranking in chats, and longer video upload times are some of the perks offered.

Global ad spend were expected to reach over $134 billion in 2022. This means that it has increased by over 17% yearly.

80% of parents say that their children under the age of 11 watch YouTube regularly.

Introduction

Social Media Marketing Statistics: Social media marketing is a key part of any digital marketing plan today. With over 50% of the world’s population using social media, brands need to be active on these platforms. But it’s not just about making profiles and posting content. Effective social media marketing involves keeping up with changing algorithms and trends and understanding the behaviors of your target audience. Social media’s interactive and engaging nature helps businesses connect with their audience in ways they couldn’t before.

This opens up new opportunities for engaging with people, building the brand, and doing direct marketing. We shall shed more light on Social Media Marketing Statistics through this article.

As of February 2025, Pinterest was most popular with women between the ages of 18 and 24 years old, accounting for ** percent of the social media network's global audience. Additionally, over ** percent of Pinterest's user base were women belonging to the ** to ** year age group. Overall, the image sharing platform was used predominantly by women.

The following datasets are based on the children and youth (under age 21) beneficiary population and consist of aggregate Mental Health Service data derived from Medi-Cal claims, encounter, and eligibility systems. These datasets were developed in accordance with California Welfare and Institutions Code (WIC) § 14707.5 (added as part of Assembly Bill 470 on 10/7/17). Please contact BHData@dhcs.ca.gov for any questions or to request previous years’ versions of these datasets. Note: The Performance Dashboard AB 470 Report Application Excel tool development has been discontinued. Please see the Behavioral Health reporting data hub at https://behavioralhealth-data.dhcs.ca.gov/ for access to dashboards utilizing these datasets and other behavioral health data.

The US Consumer Audience Segmentation file has 280 million+ U.S. consumers clustered into bubbles based on their household income, generation, marital status, and environment (urban-suburban or rural-town). These key traits are extremely useful in understanding consumers and their purchasing behaviors at a high level. Each Bubble utilizes different combinations of attributes to organize and observe consumers on an increasingly granular level.

We have developed this file to be tied to our Consumer Demographics Database so additional demographics can be applied as needed. Each record is ranked by confidence and only the highest quality data is used. This file contains over 280 million records.

Note - all Consumer packages can include necessary PII (address, email, phone, DOB, etc.) for merging, linking, and activation of the data.

BIGDBM Privacy Policy: https://bigdbm.com/privacy.html

This table contains 84 series, with data for years 1998 - 2004 (not all combinations necessarily have data for all years), and is no longer being released. This table contains data described by the following dimensions (Not all combinations are available): Geography (1 item: Canada), Viewer demographic characteristics (3 items: Total, all persons two years and older;Anglophones, two years and older;Francophones, two years and older), Signal source (7 items: Total, signal sources;Canadian conventional stations;Canadian pay television and specialty services;Videocassette recorder (VCR); ...), Content of programme (4 items: Total television programmes, Canadian, foreign and unknown origin;Canadian television programmes;Foreign television programmes;Unknown origin of television programmes)

The most significant cohorts of users on Instagram are aged 18 – 24.

Introduction

Reality TV Statistics: Many people guilty pleasure themselves with reality TV shows. Some watch them for the drama or to escape their issues, while others feel a real connection with the stars. No matter the reason, reality TV is very popular, and many know about famous figures like Kim Kardashian. Plus, reality TV has a strong influence. We’ve gathered key reality TV statistics, such as the percentage of reality TV shows and the money reality stars earn.

Surprisingly, reality TV has been around since 1948, even though it became popular in the 2000s. This will help you see how common reality TV is, what people think about it, and its impact on society. It took a lot of effort, but it's worthwhile.

Demographic reports on TSP participant behavior and investment manager diversity are reported annually to Congress and available to the public via FRTIB’s Open Data Plan. Reports are in PDF format with included data tables.

As of April 2024, it was found that men between the ages of 25 and 34 years made up Facebook largest audience, accounting for 18.4 percent of global users. Additionally, Facebook's second largest audience base could be found with men aged 18 to 24 years.

              Facebook connects the world

              Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger,
              as well as photo-sharing app Instagram. Facebook usersThe vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with 378 million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.

There are more male LinkedIn users than females – although it is pretty balanced.

A global database of Census Data that provides an understanding of population distribution at administrative and zip code levels over 55 years, past, present, and future.

Leverage up-to-date census data with population trends for real estate, market research, audience targeting, and sales territory mapping.

Self-hosted commercial demographic dataset curated based on trusted sources such as the United Nations or the European Commission, with a 99% match accuracy. The global Census Data is standardized, unified, and ready to use.

Use cases for the Global Census Database (Consumer Demographic Data)

• Ad targeting

• B2B Market Intelligence

• Customer analytics

• Real Estate Data Estimations

• Marketing campaign analysis

• Demand forecasting

• Sales territory mapping

• Retail site selection

• Reporting

• Audience targeting

Census data export methodology

Our consumer demographic data packages are offered in CSV format. All Demographic data are optimized for seamless integration with popular systems like Esri ArcGIS, Snowflake, QGIS, and more.

Product Features

• Historical population data (55 years)

• Changes in population density

• Urbanization Patterns

• Accurate at zip code and administrative level

• Optimized for easy integration

• Easy customization

• Global coverage

• Updated yearly

• Standardized and reliable

• Self-hosted delivery

• Fully aggregated (ready to use)

• Rich attributes

Why do companies choose our demographic databases

• Standardized and unified demographic data structure

• Seamless integration in your system

• Dedicated location data expert

Note: Custom population data packages are available. Please submit a request via the above contact button for more details.

Contains data on Community Services Statistics for October 2024 and a provisional data file for November 2024 (note this is intended as an early view until providers submit a refresh of their data).

Data for the Austin Council District Profiles, displayed on the Austin Demographics site, published in Spring 2023. Data is from 2020-2022, depending on the data. City of Austin Open Data Terms of Use – https://data.austintexas.gov/stories/s/ranj-ccc