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According to Cognitive Market Research, the global Augmented Reality (AR) market size will be USD 88.4 billion in 2024 and will expand at a compound annual growth rate (CAGR) of 31.5% from 2024 to 2031. Market Dynamics of Augmented Reality (AR) Market
Key Drivers for Augmented Reality (AR) Market
Rising Investments in the AR Market to Increase the Demand Globally - Investments in the augmented reality (AR) market have witnessed huge growth over the past few years. Companies such as Facebook Corporation, Intel Corporation, Qualcomm, Inc., Alphabet, Inc., Comcast Ventures, and Samsung Group are investing heavily in the augmented reality market. Private firms and venture capitalists are funding a few research institutes, while governments are funding some. Industries such as consumer, aerospace & defense, healthcare, enterprises, retail, and marketing embrace the benefits of AR. For instance, Boeing announced a new setup named HorizonX to forge a broader external investment fund. Increasing Adoption of AR Technology in the Healthcare Industry
Key Restraints for Augmented Reality (AR) Market
Health Issues Associated with Excessive Usage of AR Long-Term Impacts of AR on Mental Health Introduction of the Augmented Reality (AR) Market
The augmented reality market for the software segment is expected to hold a larger size during the forecast period owing to the growth in the number of apps and platforms in space. The growing penetration of augmented reality software and its compatibility with existing hardware is expected to drive the growth of the AR market for the software segment during the forecast period. Augmented Reality (AR) technology has a wide range of applications in entertainment, training, brand engagement, augmented surgeries, virtual tours, and quality control, to name a few. The COVID-19 pandemic severely impacted global industries. However, during such a crisis, the technology showcased potential uses in different sectors. According to IBM's U.S. Retail Index report of 2020, retail businesses and their customers shifted to digital shopping during the pandemic.
Over the forecast period until 2029, the revenue change is forecast to exhibit fluctuations among the three segments. The indicator is forecast to follow predominantly a negative trend. A closer examination reveals that the values decrease in more segments than they increase. For example, the segment AR Hardware experiences an exceptionally strong decrease at 2029, with a value of *** percent. Find further statistics on other topics such as a comparison of the revenue change in the United States and a comparison of the ad spending in Europe.The Statista Market Insights cover a broad range of additional markets.
In 2024, the mobile augmented reality (AR) market was estimated to be worth 11.9 billion U.S. dollars. It is forecast to reach 13.8 billion U.S. dollars in size in 2025, before jumping to over 21 billion U.S. dollars by 2028. The market includes revenue generated from AR experiences on mobile devices, including apps, web AR, and visual search.
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The Augmented Reality and Virtual Reality Software Market is estimated to be valued at USD 33.25 Billion in 2022 and is projected to reach USD 242.02 Billion by 2030, registering a CAGR of 28.2% during the forecast period. Factors Impacting AR and VR Software market growth
Virtual reality software, especially virtual reality headsets, is mostly used for gaming and e-sports. The excessive usage of VR headsets led to health problems like lethargy, low eyesight, dizziness, lack of concentration, and issues with hearing. Therefore, the excessive use of VR headsets causes health problems, which hinder the growth of the VR software market. AR-related health issues among gamers are becoming more prevalent with the introduction of new gaming devices and technology. AR market games are highly engaging and keep the player immersed in the game for excessive periods of time, generating difficulties such as lack of attention, weight, anxiety, and eye strain. The immersive nature of AR technology might cause anxiety or worry after using the AR headset for extended periods of time which drastically affects the health of people which is hindering the AR market growth. Aside from stress, AR devices expose consumers to potentially hazardous electromagnetic frequency radiation. The National Toxicology Program a federal inter-agency program within the National Health Institutes conducted experiments on mice. This study found that participants who were exposed to electromagnetic radiation were more likely to develop cancer.
Increasing demand for Augmented Reality in E-commerce is fuelling the growth of the AR Software Market.
The outbreak of COVID-19 has changed the preference of customers towards online shopping. During COVID-19 the replace and return policies were disabled on many websites, then the virtual try-on for make-up, and virtual dress fitting rooms helped the customers to buy and identify the products. Augmented Reality software simplifies customer satisfaction; therefore, the comfort of customers will increase the popularity of the sector, which contributes to the growth of the augmented reality market. Online shopping websites such as Amiksasa AR application allows one to design a dream house using furniture from real brands, and lens kart, a VR application helps customer identify the set of glasses good on them. Increasing customer preference for online shopping and VR application is boosting the growth of the augmented reality software market.
Increasing demand for Virtual Reality in many industries is fuelling the growth of Virtual Reality Software Market
Virtual Reality is used in numerous industries, like healthcare and automotive because of its operational benefits. Virtual reality allows engineers, designers, and marketers to experience car applications, features, and capabilities in a proper environment, helping to improve the quality and safety of vehicles. Furthermore, the introduction of VR exposure therapy is projected to accelerate the trend of adopting new technologies to treat persons suffering from mental illnesses. Additionally, travel businesses use virtual reality technology to allow potential tourists to take virtual tours of landmarks, renowned sites, parks, and other attractions. During the COVID-19 outbreak, numerous industries were briefly shut down and lockdowns were enacted to prevent the virus from spreading, affecting commercial operations across regions. What is meant by Augmented Reality and Virtual Reality Software?
Augmented Reality software is an amplifying and interactive version of the real-world surrounding which is received through digital visual elements, and other sensory stimuli through holographic technology. Virtual Reality is a mesmeric experience that may need a headset to replace the users surrounding view completely with stimulated, mesmeric, and interactive virtual surroundings. AR users control their existence in the environment and VR users are dominated by the system. AR enhances both the real and virtual world while VR enhances only the fictional world. AR requires a headset device, and VR can be controlled by a smartphone. The growth in live virtual entertainment and increases demand for augmented reality in the e-commerce AR market are spiking the growth of the AR and VR Software Market.
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According to Cognitive Market Research, the global Augmented Reality in Retail market size is USD 63.1 billion in 2024 and will expand at a compound annual growth rate (CAGR) of 41.4% from 2024 to 2031. Market Dynamics of Augmented Reality in Retail Market
Key Drivers for Augmented Reality in Retail Market
Growing Investments in the AR Market to Increase the Demand Globally - Augmented Reality has permeated into (almost) the retail sector, which creates an evolved digital experience that enriches the relationship between consumer and brand and can be used in any location, be it PC at home, mobile devices or kiosks in stores. The rise in growing investments in the AR market is owing to an increase in adoption by end-users as it increases the shopping experiences while sitting at home on smartphones as close to real-life shopping experiences as possible with 'Try on' and 'Try out' options. Rise in the penetration of smartphones
Key Restraints for Augmented Reality in Retail Market
Lack of Compatibility Lack of Privacy & Security Concerns Introduction of the Augmented Reality in Retail Market
Augmented reality means bringing digital objects into the real world. Augmented reality is the layering of the digital components onto our physical reality, which is often done through a viewing device such as a phone, tablet, or AR glasses. AR is used in the retail sector to enhance or augment the world with digital technology. AR in retail delivers visual elements, sound, and other sensory information to the user through a device like a smartphone or glasses. The rise in investments in the AR market and the increase in penetration of smartphones boost the growth of global augmented reality in the retail market. On the contrary, the need for increasing user engagement in the retail sector is expected to offer remunerative opportunities for the expansion of the market during the forecast period.
The average revenue per user in the 'AR Hardware' segment of the AR & VR market in the United States was forecast to continuously decrease between 2024 and 2029 by in total 55.3 U.S. dollars (-40.53 percent). After the fifth consecutive decreasing year, the indicator is estimated to reach 81.11 U.S. dollars and therefore a new minimum in 2029. Find other key market indicators concerning the revenue growth and revenue. The Statista Market Insights cover a broad range of additional markets.
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Global Augmented Reality and Virtual Reality market size 2025 was XX Million. Augmented Reality and Virtual Reality Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.
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According to Cognitive Market Research, the global Augmented Reality Software market size will be USD 2151.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 4.00% from 2024 to 2031. Market Dynamics of Augmented Reality Software Market
Key Drivers for Augmented Reality Software Market
Growing interest of the large tech companies in A.R. to Increase the Demand Globally - Augmented Reality (A.R.) technology has a wide range of applications in entertainment, training, brand engagement, augmented surgeries, virtual tours, and quality control, to name a few. The COVID-19 pandemic severely impacted global industries. However, during such a crisis, the technology showcased potential uses in different sectors. Similarly, in various industries, the on-site laborers received supervised expertise from engineers working from home to rectify faulty machines. Thus, during the pandemic, the demand for A.R. technology witnessed significant growth. Increase in the demand for A.R. in the e-commerce and retail sectors
Key Restraints for Augmented Reality Software Market
Long-term usage of AR on Mental Health May hampers the Market Growth
One of the major restraints for the market of augmented reality (AR) software is the increasing fear of the adverse psychological and social effects of excessive use of AR. In a study conducted by Stanford University, users are found to respond to immersive AR environments in the same manner as they would respond to physical environments, which can have a deep impact on their psychology and behavior. Extended exposure to AR technology has also been associated with illnesses like anxiety, confusion, and even post-traumatic stress disorder (PTSD) in the most extreme situations. In addition, long-term use of AR devices may interfere with a user's capacity to interact with the physical world, resulting in isolation and depression. As these psychological issues gain traction, they could discourage people from embracing AR technology, particularly among susceptible populations. This increased awareness of the possible ill effects of overusing AR might reduce market growth as users and regulators alike place more value on mental health than on immersive technology experiences.
Opportunity
Industry Specific Applications is a significant opportunity for the market
The capacity to customize augmented reality (AR) software for targeted industries offers an immense opportunity to the market because companies can create proprietary applications that fulfill distinct demands. For instance, In architecture and construction sectors, AR is employed in virtual building design to enable architects and customers to witness 3D models and walkthroughs in real time, thereby increasing planning and decision-making effectiveness. This virtual reality technology can also facilitate on-site training and project visualization, minimizing errors and enhancing collaboration. In education, AR has the potential to transform learning experiences by offering interactive, immersive content that maximizes student engagement. For instance, AR can make historical events, scientific principles, or geographical landscapes come alive, making learning more engaging and memorable. By pinpointing industry-specific challenges and developing customized AR solutions, companies can open up new markets and develop specialized software that provides real value. As industries become more aware of the possibilities of AR, demand for custom software will continue to increase, fueling innovation and growth in the AR software market.
Introduction of the Augmented Reality Software Market
The Augmented Reality Software market encompasses a segment of the electronics industry focused on compact, portable projection devices that allow users to display multimedia content from various devices onto a larger screen or surface. These projectors are designed to be small and lightweight, making them ideal for on-the-go use, presentations in non-traditional settings, and entertainment purposes where space is limited. One of the key drivers propelling the growth of the Augmented Reality Software market is the increasing demand for portable and versatile projection solutions in both professional and personal settings. As remote work and flexible lifestyles become more prevalent, there is a growing need for compact projection devices that can easily be carried and used in various...
The revenue in the 'AR Hardware' segment of the AR & VR market in the United States was forecast to continuously increase between 2024 and 2029 by in total 1.9 billion U.S. dollars (+84.07 percent). After the seventh consecutive increasing year, the indicator is estimated to reach 4.13 billion U.S. dollars and therefore a new peak in 2029. Notably, the revenue of the 'AR Hardware' segment of the AR & VR market was continuously increasing over the past years.Find other key market indicators concerning the number of users and revenue growth. The Statista Market Insights cover a broad range of additional markets.
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The global augmented and virtual reality in healthcare market size was USD 2.0 Billion in 2020 and revenue growth is expected to reach USD 14.06 Billion in 2030 and register a revenue CAGR of 21.5%. AR and VR in Healthcare industry report classifies global market by share, trend, growth and on the b...
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Global Augmented Reality and Virtual Reality AR and VR market size 2025 was XX Million. Augmented Reality and Virtual Reality AR and VR Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.
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Global Augmented Reality(AR) and Virtual Reality (VR) Lens is segmented by Application (Gaming, Education, Healthcare, Entertainment, Retail), Type (Optical, Holographic, LED, Transparent, Light Field) and Geography(North America, LATAM, West Europe, Central & Eastern Europe, Northern Europe, Southern Europe, East Asia, Southeast Asia, South Asia, Central Asia, Oceania, MEA)
The average revenue per user in the 'AR Hardware' segment of the AR & VR market in Asia was forecast to continuously decrease between 2024 and 2029 by in total 52.9 U.S. dollars (-39.14 percent). After the fifth consecutive decreasing year, the indicator is estimated to reach 82.27 U.S. dollars and therefore a new minimum in 2029. Find other key market indicators concerning the revenue and revenue growth. The Statista Market Insights cover a broad range of additional markets.
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According to Cognitive Market Research, the global mobile augmented reality market size will be USD 4514.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 38.60% from 2024 to 2031.
North America held the major market share for more than 40% of the global revenue with a market size of USD 1805.80 million in 2024 and will grow at a compound annual growth rate (CAGR) of 36.8% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 1354.35 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 1038.34 million in 2024 and will grow at a compound annual growth rate (CAGR) of 40.6% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 225.73 million in 2024 and will grow at a compound annual growth rate (CAGR) of 38.0% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 90.29 million in 2024 and will grow at a compound annual growth rate (CAGR) of 38.3% from 2024 to 2031.
The healthcare category is the fastest growing segment of the mobile augmented reality industry
Market Dynamics of Mobile Augmented Reality Market
Key Drivers for Mobile Augmented Reality Market
Expanding Use of Technology and Digitalization to Boost Market Growth
The worldwide mobile augmented reality industry is being driven by breakthroughs in AR technology and the creation of resources. The possibilities of mobile augmented reality apps are being expanded by advancements, including better AR structures, more precise tracking methods, and improved image recognition techniques. These developments improve user pleasure and engagement by allowing creators to produce more engaging and realistic augmented reality experiences. The invention of AR programming kits, as well as app software interfaces (APIs), has also made it easier to create specialized AR solutions that meet the demands of particular industries. AR applications are becoming more interesting and adaptable as technology develops, which encourages greater utilization and market development. For instance, Blippar has announced the latest version of its no-coding AR development device, Blippbuilder. With the new Magic Leap 2 and Meta Quest Pro successfully in beta testing, makers can now create augmented reality activities for AR headphones.
Increased Usage of Devices and Mobile devices to Drive Market Growth
The mobile augmented reality (AR) industry is largely fueled by the widespread use of handsets and smartphones. As these gadgets grow more and more integrated into ordinary lives, their sophisticated hardware features—such as sensors, fast CPUs, and excellent quality cameras—offer a strong foundation for augmented reality applications. The broad popularity of these gadgets guarantees a sizable and expanding populace for AR technologies. More complex and engaging augmented reality apps are now available to consumers because of ongoing improvements in mobile device specs, such as increased processing power and enhanced visual abilities. Furthermore, the growing affordability of powerful smartphones and tablets opens up AR to a wider audience, which propels industry expansion.
Restraint Factor for the Mobile Augmented Reality Market
Massive Startup Expense and Preservation, Will Limit Market Growth
One of the biggest obstacles in the worldwide mobile augmented reality industry is the high expense of creating AR apps and keeping a competitive edge. It frequently takes substantial expenditures in R&D as well as cutting-edge software and hardware equipment to create superior augmented realities. Smaller businesses or startups may find these expenses unaffordable, which might restrict creativity and advertise entrance. Because different systems and platforms might result in issues with compatibility and inefficient user satisfaction, the absence of regulation in AR technology further complicates this situation. Businesses must successfully negotiate this complexity while controlling expenses and providing unique, superior products if they want to compete in this competitive industry.
Impact of Covid-19 on the Mobile Augmented Reality Market
The COVID-19 epidemic had a beneficial effect on the mobile augmented reality industry as it boosted the upta...
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Global Virtual Reality VR and Augmented Reality AR Headsets market size 2025 was XX Million. Virtual Reality VR and Augmented Reality AR Headsets Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.
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The global augmented reality (AR) hardware and software market is expected to witness a significant expansion, with a market size estimated to reach approximately USD 100 billion by 2032, up from USD 30 billion in 2023, reflecting a compound annual growth rate (CAGR) of 13.2% during the forecast period. This impressive growth is primarily fueled by technological advancements, increasing demand for immersive experiences, and the broadening applicability of AR technology across various sectors, including healthcare, education, and retail. As industries seek innovative solutions to enhance operational efficiency and consumer engagement, augmented reality emerges as a transformative tool driving market dynamics.
One of the primary growth factors of the augmented reality hardware and software market is the continuous development and integration of cutting-edge technologies. The advent of 5G technology has significantly bolstered AR capabilities by providing faster data speeds and low latency, which are crucial for seamless AR experiences. Additionally, advancements in artificial intelligence and machine learning are enhancing the functionality and interactivity of AR applications, enabling more realistic and personalized user experiences. These technological innovations are fostering increased adoption of AR solutions across sectors, further propelling market growth as businesses recognize the potential of AR to revolutionize their operations and customer engagement strategies.
Another driving force behind the market's expansion is the rising demand for AR in the gaming and entertainment industry. The immersive nature of AR technology offers players an unparalleled experience by blending digital content with the real world, thereby enhancing user engagement and satisfaction. This demand is further amplified by the increasing popularity of mobile gaming and the widespread availability of smartphones and tablets capable of supporting AR applications. Moreover, the entertainment industry is leveraging AR to create compelling marketing campaigns and interactive experiences, attracting a broader audience and opening new revenue streams. This trend is expected to continue as companies explore innovative ways to integrate AR into their offerings.
The education and healthcare sectors also contribute significantly to the growth of the AR market. In education, AR technology provides interactive and immersive learning experiences that enhance student engagement and improve learning outcomes. Educators are increasingly employing AR tools to create dynamic and engaging content that facilitates better understanding and retention of information. Similarly, in healthcare, AR applications are being used for various purposes, such as surgical simulations, diagnostics, and patient education. The ability of AR to offer real-time, interactive, and accurate visualizations is revolutionizing medical training and practice, leading to improved patient care and outcomes. The growing adoption of AR in these sectors underscores its versatility and potential to drive substantial market growth.
Regionally, North America is expected to dominate the augmented reality hardware and software market, driven by a strong technology infrastructure, high consumer adoption rates, and robust investment in research and development. The presence of leading AR companies and a tech-savvy population further bolster the region's market position. However, the Asia Pacific region is anticipated to exhibit the highest growth rate due to increasing technological advancements, a burgeoning consumer base, and growing investments in AR technology across countries like China, Japan, and South Korea. The European market is also poised for significant growth, supported by the rising adoption of AR in various industries and favorable government initiatives promoting digital transformation.
The component segmentation of the augmented reality market is primarily divided into hardware and software. The hardware segment includes devices such as AR headsets, smart glasses, and other supportive equipment essential for the AR experience. This segment is witnessing substantial growth due to the increasing demand for AR devices in both consumer and enterprise applications. As industries like retail and healthcare increasingly adopt AR technology to improve operational efficiencies and customer engagement, the demand for hardware components is expected to soar. Moreover, ongoing advancements in hardware design and functionality, coupled with decreasing costs, are making AR devices more accessibl
The automotive augmented reality and virtual reality market share is expected to increase by USD 5.10 billion from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 32.00%.
This automotive augmented reality and virtual reality market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers automotive augmented reality and virtual reality market segmentations by technology (AR and VR) and geography (Europe, APAC, North America, MEA, and South America). The automotive augmented reality and virtual reality market report also offers information on several market vendors, including Continental AG, DENSO Corp., Garmin Ltd., Hyundai Motor Co., JAGUAR LAND ROVER AUTOMOTIVE PLC, Microsoft Corp., Nippon Seiki Co. Ltd., NVIDIA Corp., Robert Bosch GmbH, and Volkswagen AG among others.
What will the Automotive Augmented Reality and Virtual Reality Market Size be During the Forecast Period?
Download the Free Report Sample to Unlock the Automotive Augmented Reality and Virtual Reality Market Size for the Forecast Period and Other Important Statistics
Automotive Augmented Reality and Virtual Reality Market: Key Drivers and Challenges
The emergence of virtual reality showrooms and events is notably driving the automotive AR and VR market growth, although factors such as slowdown in automotive industry may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the automotive augmented reality and virtual reality industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
This automotive augmented reality and virtual reality market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.
Who are the Major Automotive Augmented Reality and Virtual Reality Market Vendors?
The report analyzes the market’s competitive landscape and offers information on several market vendors, including:
Continental AG
DENSO Corp.
Garmin Ltd.
Hyundai Motor Co.
JAGUAR LAND ROVER AUTOMOTIVE PLC
Microsoft Corp.
Nippon Seiki Co. Ltd.
NVIDIA Corp.
Robert Bosch GmbH
Volkswagen AG
This statistical study of the automotive augmented reality and virtual reality market encompasses successful business strategies deployed by the key vendors. The automotive AR and VR market is concentrated and the vendors are deploying various organic and inorganic growth strategies to compete in the market.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The automotive augmented reality and virtual reality market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Which are the Key Regions for Automotive Augmented Reality and Virtual Reality Market?
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45% of the market’s growth will originate from Europe during the forecast period. Germany and UK are the key markets for automotive augmented reality and virtual reality in Europe. Market growth in this region will be faster than the growth of the market in MEA, North America, and South America.
The increased demand for AR and VR technologies will facilitate the automotive augmented reality and virtual reality market growth in Europe over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
What are the Revenue-generating Technology Segments in the Automotive Augmented Reality and Virtual Reality Market?
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The automotive augmented reality and virtual reality market share growth by the AR segment will be significant during the forecast period. The AR technology in the automotive industry is in the research phase of the product lifecycle. The revenue of this segment will increase exponentially due to the introduction of AR-based HUDs in the ultra-luxury vehicle segment. Apart from AR-based HUDs, the need for AR in automotive mechanics (designing and repairing) will also generate revenue in the segment, but at a lowe
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Global AR and VR in Healthcare is segmented by Application (Medical Training, Patient Rehabilitation, Surgery Assistance), Type (Virtual Reality Therapy, Augmented Reality for Surgery, AR/VR for Training) and Geography(North America, LATAM, West Europe, Central & Eastern Europe, Northern Europe, Southern Europe, East Asia, Southeast Asia, South Asia, Central Asia, Oceania, MEA)
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The global augmented reality glasses market is expected to be valued at US$ 13,922.2 million in 2023. With smartphone and internet penetration complying across the globe, coupled with an inimitable quality of merging the real with the unreal, and coming in very handy in day-to-day experiences, overall demand for augmented reality glasses is projected to grow at a CAGR of 20.1% between 2023 and 2033, totaling around US$ 87,165.4 million by 2033.
Data Points | Key Statistics |
---|---|
Augmented reality glasses Market Value 2023 | US$ 13,922.2 million |
Augmented reality glasses Market Projected Value (2033) | US$ 87,165.4 million |
Augmented reality glasses Market CAGR (2023 to 2033) | 20.1% |
Is North America Projected to Continue Dominance in the Global Augmented Reality Glasses Market?
Country | Market CAGR % (2023 to 2033) |
---|---|
North America Market Share % (2022) | 31.6% |
The United States Market Share % (2022) | 21.2% |
Is the Asia Pacific Rise Expected Bode well with the Increasing Customer Footfalls?
Country | Market CAGR % (2023 to 2033) |
---|---|
China | 23.5% |
India | 21.7% |
Report Scope
Report Attribute | Details |
---|---|
Growth Rate | 20.1% CAGR from 2023 to 2033 |
Market Value in 2023 | US$ 13,922.2 million |
Market Value in 2033 | US$ 87,165.4 million |
Base Year for Estimation | 2022 |
Historical Data | 2018 to 2022 |
Forecast Period | 2023 to 2033 |
Quantitative Units | US$ million for Value |
Report Coverage | Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis |
Segments Covered |
|
Regions Covered |
|
Key Countries Profiled |
|
Key Companies Profiled |
|
Customization Scope | Available upon Request |
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According to Cognitive Market Research, the global Augmented Reality (AR) market size will be USD 88.4 billion in 2024 and will expand at a compound annual growth rate (CAGR) of 31.5% from 2024 to 2031. Market Dynamics of Augmented Reality (AR) Market
Key Drivers for Augmented Reality (AR) Market
Rising Investments in the AR Market to Increase the Demand Globally - Investments in the augmented reality (AR) market have witnessed huge growth over the past few years. Companies such as Facebook Corporation, Intel Corporation, Qualcomm, Inc., Alphabet, Inc., Comcast Ventures, and Samsung Group are investing heavily in the augmented reality market. Private firms and venture capitalists are funding a few research institutes, while governments are funding some. Industries such as consumer, aerospace & defense, healthcare, enterprises, retail, and marketing embrace the benefits of AR. For instance, Boeing announced a new setup named HorizonX to forge a broader external investment fund. Increasing Adoption of AR Technology in the Healthcare Industry
Key Restraints for Augmented Reality (AR) Market
Health Issues Associated with Excessive Usage of AR Long-Term Impacts of AR on Mental Health Introduction of the Augmented Reality (AR) Market
The augmented reality market for the software segment is expected to hold a larger size during the forecast period owing to the growth in the number of apps and platforms in space. The growing penetration of augmented reality software and its compatibility with existing hardware is expected to drive the growth of the AR market for the software segment during the forecast period. Augmented Reality (AR) technology has a wide range of applications in entertainment, training, brand engagement, augmented surgeries, virtual tours, and quality control, to name a few. The COVID-19 pandemic severely impacted global industries. However, during such a crisis, the technology showcased potential uses in different sectors. According to IBM's U.S. Retail Index report of 2020, retail businesses and their customers shifted to digital shopping during the pandemic.