Australia Breakfast Cereal market Size, Share, Trend & Market Analysis By Type, By Distribution Channel, By End User, Competition, Forecast & Opportunities.

In 2024, the Australian breakfast cereal market decreased by -8.7% to $336M, falling for the second consecutive year after two years of growth. Overall, consumption recorded a perceptible decrease. Breakfast cereal consumption peaked at $537M in 2013; however, from 2014 to 2024, consumption stood at a somewhat lower figure.

Industry revenue has declined over the past five years, largely due to the domestic cereal, pasta and baking mix market’s increasing saturation. Manufacturers have responded to these trends with new product lines that cater to emerging consumer trends, like rising health consciousness and demand for convenience. Nutrient-fortified, high-fibre, cholesterol-lowering and low-sugar alternative product lines have become more common, as well as products that cater to time-poor consumers, like breakfast bars. While product innovations may spur short-term sales, it’s unlikely that they’ll create meaningful long-term industry revenue growth, given the availability of substitutes. Product innovations’ inability to bring dramatic revenue growth has contributed to industry revenue declining at an anticipated annualised 4.4% over the past five years, as well as a 7.1% drop expected in 2024-25, to an estimated $3.1 billion. Increasing primary input prices threaten industry margins, as these costs represent a large share of expenses. While cereal, pasta and baking mix prices did rise as a result of the onset of the Russia-Ukraine war in 2022, the abundance of substitutes makes manufacturers hesitant to pass the entirety of these input cost hikes on to consumers. Major supermarkets’ market power has also strained cereal, pasta and baking mix manufacturers. Supermarkets are a dominant market for industry manufacturers and have significant control over product pricing and products’ ability to reach consumers. As cost-of-living pressures have weighed on consumers’ willingness to spend, they have increasingly turned to less costly supermarket private-label brands, increasing competition for industry manufacturers’ own products. The industry’s outlook will depend on how manufacturers address stagnating demand and market saturation domestically through product innovation and brand development, as well as implementing efficiency improvements that reduce costs. However, tapping into growing Asian export markets presents an opportunity for revenue growth. Over the next five years, export values are forecast to surge, reflecting increasing demand from the middle classes in East and South-East Asia. Export growth is set to underpin projected revenue growth of an annualised 0.4% over the five years through the end of 2029-30, to $3.2 billion. Without this export growth, revenue growth would likely contract instead.

The Australia breakfast cereals market size is projected to grow at a CAGR of 4.20% between 2025 and 2034.

Learn about the expected growth of the breakfast cereal market in Australia over the next decade, driven by rising demand. By 2035, market volume is projected to reach 161K tons and market value to hit $389M.

The breakfast cereal market in Australia and Oceania shrank to $588M in 2024, with a decrease of -5.8% against the previous year. In general, consumption, however, saw a slight decrease. Over the period under review, the market hit record highs at $666M in 2012; however, from 2013 to 2024, consumption failed to regain momentum.

Learn about the expected growth of the breakfast cereal market in Australia over the next decade, with forecasts showing an increase in both volume and value. By 2035, the market is projected to reach 161K tons and $389M in nominal prices.

The average volume per capita in the 'Breakfast Cereals' segment of the food market in Belarus was forecast to continuously increase between 2025 and 2030 by in total *** kilograms (+***** percent). After the eighth consecutive increasing year, the average volume per capita is estimated to reach **** kilograms and therefore a new peak in 2030. Find further information concerning the average revenue per capita in the 'Pasta' segment of the food market in South Korea and the price per unit in the 'Meat Substitutes' segment of the food market in Australia. The Statista Market Insights cover a broad range of additional markets.

The APAC chia seed cereal market, valued at approximately $XX million in 2025 (assuming a logical extrapolation from the provided market size and CAGR), is projected to experience robust growth from 2025 to 2033, driven by increasing health consciousness among consumers and rising demand for nutritious breakfast options. The region's burgeoning middle class, coupled with increasing awareness of chia seeds' nutritional benefits – including their high fiber, omega-3 fatty acid, and antioxidant content – are key drivers. Furthermore, the growing popularity of functional foods and the rising adoption of plant-based diets are contributing to market expansion. Key trends include the increasing availability of ready-to-eat chia seed cereals, innovative product formulations incorporating chia seeds with other superfoods, and a focus on organic and sustainably sourced ingredients. While pricing remains a potential restraint for some consumers, the overall positive perception of chia seeds as a health-promoting ingredient is expected to overcome this challenge. Competitive landscape analysis reveals key players such as Chia Bia Pty Ltd, Nutiva, and others focusing on product innovation and strategic partnerships to maintain market share and expand their reach. Regional analysis indicates strong growth potential in countries like China, Japan, India, and Australia, driven by varying levels of health awareness and economic development in each market. The market segmentation reveals a growing preference for convenient ready-to-eat options reflected in the consumption analysis. Import and export data, while not provided, suggests that the market dynamics are likely influenced by international trade, with potential for both import of high-quality chia seeds and export of value-added chia seed cereal products. Price trends indicate a gradual increase, reflecting the increasing cost of raw materials and rising demand. However, competition and the emergence of private label brands are likely to keep price increases relatively moderate. The forecast period of 2025-2033 presents significant opportunities for market players who can adapt to evolving consumer preferences and innovate to create appealing and affordable chia seed cereal products that cater to the diverse dietary needs and preferences within the APAC region. Key drivers for this market are: Favorable Climatic Conditions, Blooming Export Opportunities. Potential restraints include: High Adoption Cost of Modern Technology, Increasing Insect Infestations. Notable trends are: Growing Awareness about the Chia seeds.

Statistics illustrates market overview of breakfast cereals in Australia from 2007 to 2024.

The Asia-Pacific (APAC) cereals bar market is experiencing robust growth, projected to maintain a Compound Annual Growth Rate (CAGR) of 5.34% from 2025 to 2033. This expansion is driven by several key factors. The rising health consciousness among consumers in the region is fueling demand for convenient and nutritious snack options, with cereals bars fitting this profile perfectly. Increasing disposable incomes, particularly in rapidly developing economies like India and China, are further bolstering market growth. The shift towards on-the-go lifestyles and busy schedules is also contributing to the popularity of cereals bars as a quick and easy breakfast or snack replacement. Furthermore, the increasing availability of cereals bars through diverse distribution channels, including supermarkets, convenience stores, online platforms, and specialty stores, is expanding market reach and accessibility. Product innovation, with a focus on healthier ingredients, unique flavors, and functional benefits (like added protein or fiber), is also a significant driver. However, the market faces certain restraints. Competition among established players like Kellogg's, Nestle, and PepsiCo, along with emerging local brands, is intense, leading to price wars and impacting profit margins. Consumer preference for fresh and homemade food can also pose a challenge. The market segmentation reveals a strong preference for granola and muesli bars, while the online distribution channel is witnessing rapid growth, indicating a significant opportunity for brands to leverage e-commerce platforms. Regional variations exist, with China, Japan, and India exhibiting substantial growth potential due to their large populations and expanding middle classes. Australia represents a more mature market, but still offers opportunities for premium and specialized products. Future growth will likely hinge on successful product differentiation, strategic marketing campaigns targeting health-conscious consumers, and the effective utilization of e-commerce channels to broaden market penetration. Notable trends are: Increasing Trend of Athleticism.

This statistic shows the market value of packaged vegan food in Australia in 2015, by category. According to the report, the vegan breakfast cereal market in Australia was valued at approximately *** million Australian dollars that year.

In March 2025, the average breakfast cereal import price amounted to $3,261 per ton, increasing by 6.3% against the previous month.

Cereals exports reached a peak in 2023 and are projected to continue growing. The value of cereal exports decreased to $12.6B in 2023.

The Australian protein market, valued at approximately $X million in 2025 (assuming a reasonable market size based on global trends and the provided CAGR), is projected to experience robust growth, expanding at a compound annual growth rate (CAGR) of 4.04% from 2025 to 2033. This growth is fueled by several key drivers. The increasing health consciousness among Australian consumers is driving demand for protein-rich foods and supplements, particularly in the sports nutrition and elderly nutrition segments. Furthermore, the rising popularity of plant-based diets is boosting the demand for plant-based protein sources like pea protein and soy protein, while the animal protein segment continues to be significant, driven by the established dairy and meat industries. Innovation within the food and beverage sector, with new product launches incorporating protein as a key ingredient in various categories such as breakfast cereals, snacks, and meat alternatives, contributes substantially to market expansion. However, the market faces certain restraints. Fluctuations in raw material prices, particularly for imported ingredients, can impact profitability. The sustainability concerns related to certain protein sources, like some animal proteins and certain types of plant proteins, are also influencing consumer choices and prompting companies to invest in more sustainable production methods. Competition among established players and the entry of new players are also factors that shape the market dynamics. The segmentation of the market into sources (animal, microbial, plant) and end-users (animal feed, personal care, food & beverages, supplements) provides a comprehensive view of the market’s complexity and growth potential across various applications. The Australian market showcases a significant opportunity for companies specializing in innovative, sustainable, and high-quality protein products catering to diverse consumer needs and preferences. Recent developments include: March 2022: Thomas Foods International, an Australian milling Hub company, forged a strategic partnership with the local government to establish three cutting-edge production facilities. These facilities include a plant-based protein powder production unit, a facility for crafting protein bars, and a hub for animal-free dairy protein drinks. This ambitious endeavor required a government-backed investment of AUD 378 million, aimed at creating a prominent global center for plant protein production., May 2021: Kerry unveiled its visionary plans to inaugurate a state-of-the-art Food Technology and Innovation Center of Excellence in Queensland, Australia. This facility is slated to serve as Kerry's new headquarters for both Australia and New Zealand. Meanwhile, Kerry's existing facility in Sydney will continue to function as a specialized research and development applications hub. The Brisbane-based Kerry Australia and New Zealand Development and Application Center will boast comprehensive capabilities, including pilot plants, laboratories, and testing facilities, thereby significantly augmenting Kerry's research and development capacity in the region., February 2021: NZMP, Fonterra's esteemed dairy ingredients business, introduced an innovative protein ingredient that outshines other standard whey protein offerings by delivering a remarkable 10% increase in protein content.. Key drivers for this market are: Increasing awareness towards fitness among consumers, Demand for convenient fortified foods. Potential restraints include: Increasing awareness towards fitness among consumers, Demand for convenient fortified foods. Notable trends are: Increasing application of protein in various industries.

The APAC Ready-To-Eat Food Market Report is Segmented by Product Type (Instant Breakfast/Cereals, Instant Soups and Snacks, and More), Distribution Channel (Supermarkets/Hypermarkets, Convenience/Grocery Stores, and More), and Country (China, Japan, Australia, India, Indonesia, South Korea, and More). The Market Forecasts are Provided in Terms of Value (USD).

The Australian soy protein market, valued at approximately $150 million AUD in 2025, is projected to experience robust growth, driven by increasing consumer demand for plant-based protein sources and the expanding food and beverage industry. This growth is further fueled by the rising popularity of vegan and vegetarian diets, coupled with growing awareness of the health benefits associated with soy protein, including its high protein content, fiber, and isoflavones. The market is segmented by form (concentrates, isolates, textured/hydrolyzed), and end-use (animal feed, personal care, food and beverages – encompassing bakery, breakfast cereals, condiments/sauces, dairy alternatives, meat alternatives, RTE/RTC foods, and snacks – and supplements including baby food, elderly nutrition, and sports nutrition). Significant players like Cargill, ADM, and Bunge, along with regional players, are actively shaping the market landscape through strategic partnerships, product innovation, and expansion into new segments. The projected Compound Annual Growth Rate (CAGR) of 3.99% from 2025 to 2033 indicates sustained market expansion. However, potential restraints such as fluctuating soy prices and evolving consumer preferences towards other plant-based protein sources need to be considered. The strong growth forecast is primarily driven by the increasing demand from the food and beverage sector, particularly in ready-to-eat and ready-to-cook food products, and the expanding dietary supplement market catering to health-conscious consumers. The Australian market's focus on clean-label products and sustainable sourcing practices will influence product development and market competition in the coming years. The dominance of specific soy protein forms, like isolates, in certain sectors (e.g., dietary supplements) and concentrates in animal feed, suggests opportunities for manufacturers to tailor their offerings to match the unique requirements of each application. The market’s performance will be closely tied to broader economic trends and agricultural production in Australia and globally, impacting soy bean prices and supply chains. Continued innovation in soy protein processing technologies, focused on enhancing functionality, improving taste profiles, and reducing costs, will be crucial in sustaining the market's growth trajectory. Further segmentation by specific dietary applications (e.g., high-protein bars, vegan cheese, plant-based meat alternatives) will offer a granular understanding of the market’s potential. Recent developments include: December 2022: Harvest B, an Australian B2B alternative protein company, announced its expansion in Australia by opening its plant-based meat ingredient facility in Australia. The facility, according to Harvest B, is a cutting-edge facility equipped with the most advanced manufacturing technology for the production of proteins like soy, pea, wheat, and oat. Additionally, the facility will include a new Research and Development laboratory, where researchers will focus on optimizing plant-based meat ingredients., March 2022: GrainCorp announced their collaboration with Australia's National Science Agency CSIRO and a renowned plant-based food manufacturer, 'v2food', for a research project that was valued at USD 4.4 million in the plant-based protein market. GrainCorp raised the funding amount from the Australian Government's Cooperative Research Centres Projects (CRC-P) Program to separate and manufacture proteins from soy, fava beans, canola, and chickpeas on a large scale., February 2021: DuPont merged its Nutrition Business with International Flavors & Fragrances (IFF), thus establishing a company that may become a leading supplier of ingredients to the food industry.. Key drivers for this market are: Rising Demand for Plant-based Protein Sources, Strategic Investments by Players Operating in the Market. Potential restraints include: Rising Demand for Plant-based Protein Sources, Strategic Investments by Players Operating in the Market. Notable trends are: Rising Demand for Plant-based Protein Sources.

The Australian Snack Bar Market is Segmented by Product Type (Cereal Bars, Energy Bars, Protein Bars, Fruit and Nut Bars, and Other Snack Bars), by Packaging Type (Individual Packs, Multi-Packs, Single-Serving Pouches, and Others) and Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Specialty Stores, Online Stores, and Others). The Market Forecasts are Provided in Terms of Value (USD).

The size of the APAC Gluten-Free Packaged Food Products Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 9.34% during the forecast period. The market for gluten-free packaged food products in APAC focuses on creating and selling food that does not contain gluten, a protein present in wheat, barley, and rye, making them suitable for people with celiac disease or gluten sensitivity. The surge in gluten-related health concerns and the growing desire for healthier food choices are fueling this market. The market is divided based on the type of product (bakery products, meat substitutes, dairy substitutes, sauces, dressings, frozen desserts, and beverages) and channels of distribution (supermarkets, specialty stores, convenience stores, and online retail). Important trends include the transition of products from specialized to popular and the increasing presence of gluten-free choices in supermarkets. Key industry leaders are prioritizing product innovation and extending their distribution networks in order to keep up with growing demand. Increasing disposable incomes and the shift towards processed foods in nations such as India and China are also contributing to the market's expansion. Recent developments include: In 2021, Kellogg's Australia launched a gluten-free version of the iconic breakfast cereal Coco Pops. The new cereal had been introduced on supermarket shelves, featuring gluten-free grains of puffed rice with cocoa without compromising taste., In 2021, Passage Foods launched a new range of Passage to India curry pastes. These curry pastes are made using the perfect blend of authentic ingredients, and they're gluten-free and made with no artificial colors or flavors too., In 2021, Kellogg's Australia launched a gluten-free version of Sultana Bran. This product was made available in Woolworths. The pack is 350g and roughly 26% more expensive than the original.. Key drivers for this market are: Rising Health Consciousness among consumer. Potential restraints include: High Cost of natural Ingredients. Notable trends are: Rising Demand for Free-from Food.

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Dried Grapes Market Size and Trends

The dried grapes market size is forecast to increase by USD 429.1 million, at a CAGR of 5.2% between 2023 and 2028. The market is experiencing significant growth due to various factors. The rise of functional foods and superfoods has led to increased demand for dried grapes as they are rich in essential nutrients and antioxidants. Energy bites and smoothies, which are popular functional food options, frequently include dried grapes as an ingredient. Additionally, the trend toward healthy confectionery and organic food has fueled the market's growth. Consumers' preferences for convenience have also influenced the market, with the popularity of bagged and canned dried grapes increasing. The organized retail sector's expansion and the growing effectiveness of online shopping have made it easier for consumers to access these products. However, the market faces challenges such as climate change, which can negatively impact grape yields and, consequently, the availability and price of dried grapes. In conclusion, the market is witnessing growth due to the increasing popularity of functional foods and superfoods, the trend towards healthy eating, and the convenience offered by packaged products. However, the market is also facing challenges such as the impact of climate change on grape production.

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The market encompasses various types of dried grapes, including raisins, currants, and sultanas. These dried fruits are widely used in the food processing industry for producing baked goods, cereals, natural sweeteners, and snack bars. Dried grapes offer numerous health benefits, making them a popular choice among health-conscious consumers. Domestic production of dried grapes in the US contributes significantly to the market, but imports also play a crucial role in meeting the demand. The primary imported dried grapes include raisins, currants, and sultanas, mostly from countries like Turkey, Greece, and Iran. Dried grapes undergo different processes such as sun-drying, air-drying, and dehydration using a dehydrator. These processes preserve the fruit and enhance their shelf life. However, some dried grapes are treated with sulphur dioxide and vegetable oil or sugar content to prevent discoloration and extend their shelf life.

Organic raisins, currants, and sultanas are gaining popularity due to the increasing demand for ethically sourced and environmentally friendly food products. These organic dried grapes are free from synthetic additives and are produced using sustainable farming practices. Antioxidants, fiber, and essential nutrients are some of the key health benefits associated with dried grapes. These nutrients contribute to the overall health of consumers and make dried grapes a popular ingredient in the health food market. The food processing industry is a significant consumer of dried grapes, using them in various applications such as baked goods, cereals, and snack bars. Chocolate-covered raisins are a popular snack, while raisins and sultanas are commonly used in breakfast cereals. In conclusion, the market is driven by the increasing demand for healthier food options and the versatility of dried grapes in various food applications. The market is expected to grow steadily, offering opportunities for businesses in the food processing industry.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.

Packaging

  Bagged
  Canned


Type

  Raisins
  Sultanas
  Currants


Geography

  North America

    Canada
    US


  APAC

    China
    India
    Japan


  Europe

    Germany
    UK
    France


  South America

    Brazil


  Middle East and Africa

By Packaging Insights

The bagged segment is estimated to witness significant growth during the forecast period. Dried grapes are a popular snack and ingredient in various baked goods and cereals. Proper processing and packaging are crucial to maintain their quality and extend their shelf life. The drying process involves either sun-drying or air-drying, followed by cooling and immediate packaging. Warm grapes can cause sweating, which may lead to mold growth.

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The bagged segment was valued at USD 738.20 million in 2018. Packaging should be in dry, clean, and insect-proof containers, ensuring a tight fit without crushing. The choice of packaging depends on the type of dried grapes. Bags and plastic boxes are common options, with bags providing better breathability for some varieties. Effective packaging preserves the nutrients and sugar content, ensuring the best possible product for consumers in physiotherapy clinics and other markets. In the