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The Soft Drink Manufacturing industry is experiencing significant changes. As consumers prioritise their health and wellness, demand for traditional high-sugar soft drinks continues to decline, with demand shifting towards sugar-free, functional and natural alternatives. This trend is evident in the growing popularity of zero-sugar beverages, kombucha and flavoured water, while high-sugar CSDs face diminishing sales. Meanwhile, demand from supermarkets and grocery stores has faced challenges from expanding ranges of private-label soft drinks and health-conscious beverage alternatives. Private-label products, along with imported beverages, have intensified price competition, challenging domestic manufacturers’ market shares. Manufacturers have invested in automation and sustainability initiatives, which have helped streamline their operations and reduce costs. However, rising raw material prices and intense competition have continued to pressure profit. Mounting consumer demand for premium and functional beverages has led major brands like Coca-Cola and Asahi to diversify their portfolios with innovative products like prebiotic sodas and low-sugar options. Industry revenue is expected to have fallen at an annualised 1.9% over the five years through 2024-25 to $3.8 billion. This includes an anticipated dip of 2.9% in 2024-25 as rising health consciousness weighs on demand. Sustainability and operational efficiency are becoming critical factors as manufacturers seek to balance cost pressures with the need to deliver high-quality, innovative products that resonate with consumers' preferences. In the coming years, the industry’s landscape will shift as economic conditions improve and disposable incomes rise. Demand for premium, functional and health-focused beverages will continue to grow, expanding manufacturers' revenue opportunities. Health-conscious consumers will increasingly favour products with natural ingredients and added benefits, prompting companies to invest in research and development to reformulate existing products and launch new lines. Manufacturers will leverage advanced technologies, including AI and Internet of Things (IoT), to optimise production, enhance quality and engage consumers through personalised marketing campaigns. Also, the trend towards sustainability will intensify, with companies projected to adopt eco-friendly packaging and reduce their environmental footprint to meet regulatory requirements and consumer expectations. As competition from imports and private-label brands persists, domestic players will need to focus on innovation and operational efficiency to maintain profitability. By embracing these shifts, the industry will position itself for long-term growth and resilience in an increasingly competitive and health-driven market. Revenue is forecast to rebound at an annualised 0.4% over the five years through 2029-30 to $3.9 billion.
The combined volume per capita in the 'Carbonated Soft Drinks' segment of the non-alcoholic drinks market in Australia was forecast to continuously decrease between 2025 and 2029 by in total *** litres (-**** percent). After the eighth consecutive decreasing year, the combined volume per capita is estimated to reach ***** litres and therefore a new minimum in 2029. Find further information concerning the volume, combined in the 'Juices' segment of the non-alcoholic drinks market in the United States and the volume per Capita, combined in the 'Soft Drinks' segment of the non-alcoholic drinks market in Hungary. The Statista Market Insights cover a broad range of additional markets.
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The Australia carbonated beverages market size reached USD 7.20 Billion in 2024. The market is expected to grow at a CAGR of 3.50% between 2025 and 2034, reaching USD 10.16 Billion by 2034.
The combined price in the 'Carbonated Soft Drinks' segment of the non-alcoholic drinks market in Australia was forecast to continuously increase between 2025 and 2029 by in total *** U.S. dollars (+***** percent). After the ninth consecutive increasing year, the combined price is estimated to reach **** U.S. dollars and therefore a new peak in 2029. Find further information concerning the revenue per capita, combined in the non-alcoholic drinks market in New Zealand and the revenue, combined in the 'Soft Drinks' segment of the non-alcoholic drinks market in Japan. The Statista Market Insights cover a broad range of additional markets.
The combined revenue per capita in the 'Carbonated Soft Drinks' segment of the non-alcoholic drinks market in Australia & Oceania was forecast to continuously increase between 2025 and 2029 by in total **** U.S. dollars (+**** percent). After the ninth consecutive increasing year, the combined revenue per capita is estimated to reach ****** U.S. dollars and therefore a new peak in 2029. Find further information concerning the revenue, combined in the 'Juices' segment of the non-alcoholic drinks market in the United Kingdom and the price,combined in the 'Carbonated Soft Drinks' segment of the non-alcoholic drinks market in Brazil. The Statista Market Insights cover a broad range of additional markets.
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The Sparkling Water Marketsize was valued at USD 38.13 USD billion in 2023 and is projected to reach USD 86.26 USD billion by 2032, exhibiting a CAGR of 12.37 % during the forecast period. Carbonated water also known as sparkling water is water that contains dissolved carbon dioxide gas, under pressure. There are three main types: club soda, seltzer, and mineral water falling under a subgroup of BUB that includes distilled water as well. Club soda contains taste-added minerals, Seltzer is carbonated water, without the taste additive and mineral water has minerals that are naturally occurring. The consumer also finds sparkling water to taste satisfying, it has zero calorie content, and the type of flavoring that is used can be natural or artificial. Apply to drinking as a single drink, a component of cocktails, or as a replacement for sweet soft drinks. The uses also reach into the culinary domains including reinforcing and improving texture in batters and doughs, and for augmenting the multisensory aspects of meals. Recent developments include: October 2023 – Bisleri International, a prominent Indian multinational company, launched ‘Vedica Himalayan Sparkling Water’ to expand its premium spring water brand Vedica. The product is available in 300 ml glass bottles., May 2023 – PepsiCo introduced its no-sugar sparkling water, Bubly, in the Australian market. The product is available in lime, blackberry, pineapple, passionfruit, and raspberry flavors., June 2022 – Soleil Sparkling Water brand, owned by Albertsons Companies, partnered with Library Collective to relaunch its carbonated waters with colorful new packaging designs and Gen-Z-focused internet culture., May 2022 - Talking Rain Beverage Company, a maker of Sparkling Ice beverages, announced its partnership with the national non-profit organization, Homes For Our Troops (HFOT). The partnership helped build and donate specially adapted custom homes for injured post-9/11 veterans. The company aims to give back to the Veteran community and honor their service and sacrifice for their country., November 2021 - Waterloo Sparkling Water, a U.S.-based beverage company, partnered with Grovara Online Marketplace to establish its fast-growing soda water products in the overseas markets.. Key drivers for this market are: Burgeoning Demand for Flavored Sparkling Water to Aid Market Growth. Potential restraints include: High Costs Associated with the Product to Restrain Market Growth. Notable trends are: Increasing Demand for Non-alcoholic Beverages to Aid Market Growth.
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[Keywords] Market include FandN Foods, Tru Blu Beverages, Bickfords Australia, Kerry Group PLC, DANONE Group
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The Fruit Juice Drink Manufacturing industry has faced significant challenges in recent years, marked by intense internal competition from private-label products and external competition from substitute beverages. Industry revenue has fallen at an annualised 3.4% over the five years through 2024-25, to $734.2 million. This includes an anticipated drop of 1.6% in 2024-25. Despite this, consumers’ efforts to enhance their immunity through healthier beverage choices have raised demand from supermarkets and grocery stores. Rising household disposable incomes have significantly influenced consumer preferences, notably boosting private-label products’ popularity owing to their cost-effectiveness and perceived value. At the same time, consumers’ growing awareness and focus on health and wellness has spurred support for the industry, as many people shift away from sugary carbonated beverages towards healthier fruit juice drinks. Manufacturers are set to respond by introducing new, higher-margin juice drinks fortified with additional ingredients – like vitamins, antioxidants and probiotics – to capitalise on these trends and enhance revenue. Industry revenue is forecast to rise at an annualised 1.1% over the five years through 2029-30, to reach $774.6 million. Despite ongoing challenges, manufacturers may leverage consumer health trends and increasing demand for natural, premium products to their benefit. High-value segments like premium, chilled and organic beverages featuring exotic fruit blends are projected to see surging growth. Advances in production techniques and packaging technologies will further support expansion in these lucrative market segments, allowing manufacturers to offer innovative products that align with consumer preferences. This includes products with more sustainable packaging and enhanced shelf lives, which meet consumers’ rising concern over environmental issues.
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The low- and no-calorie soda market is estimated to be worth USD 22.3 billion in 2025 and is projected to reach USD 41.5 billion by 2035, expanding at a CAGR of 7.4% over the assessment period 2025 to 2035.
Semi-Annual Demand Space Update
Particular | Value CAGR |
---|---|
H1 (2024 to 2034) | 7% |
H2 (2024 to 2034) | 7.2% |
H1 (2025 to 2035) | 7.3% |
H2 (2025 to 2035) | 7.4% |
Segment-wise Analysis
Segment | Value Share (2025) |
---|---|
Artificial Sweeteners (Type) | 58.2% |
Segment | Value Share (2025) |
---|---|
Supermarkets/Hypermarkets | 50% |
Country-wise Analysis
Countries | Estimated CAGR (2025 to 2035) |
---|---|
USA | 5.8% |
UK | 5.5% |
France | 4.9% |
Germany | 5.0% |
Italy | 4.7% |
South Korea | 6.2% |
Japan | 5.3% |
China | 6.8% |
Australia | 5.1% |
New Zealand | 4.5% |
Competitive Outlook
Company Name | Estimated Market Share (%) |
---|---|
The Coca-Cola Company | 35-40% |
PepsiCo Inc. | 28-32% |
Nestlé S.A. | 8-12% |
Keurig Dr Pepper Inc. | 5-9% |
Zevia PBC | 3-6% |
Other Players (Combined) | 8-12% |
Ready To Drink Alcoholic Beverages Market Size 2025-2029
The ready to drink (RTD) alcoholic beverages market size is forecast to increase by USD 8.46 billion at a CAGR of 5.6% between 2024 and 2029.
The market is experiencing significant growth, driven by the increasing demand for convenience and the rising popularity of pre-mixes. Consumers are increasingly seeking on-the-go solutions for their alcoholic beverage needs, leading to a rise in demand for RTD beverages. Additionally, the growing trend towards craft and artisanal beverages is fueling innovation in the RTD market, as producers seek to differentiate themselves with unique flavors and high-quality ingredients. Ready-to-drink tea and coffee, sparkling water, and dairy-free milk alternatives are popular choices.
These challenges can impact the production and distribution of RTD beverages, potentially leading to price volatility and inventory management issues for manufacturers. Sports nutrition companies have also embraced bottles for their sports drinks. Companies must navigate these challenges effectively to capitalize on the market's growth potential and maintain their competitive edge. To succeed in this dynamic market, they must focus on supply chain resilience, innovation, and agility. The alcoholic beverages industry is experiencing supply chain disruptions due to various factors, including raw material availability, logistical issues, and regulatory hurdles.
What will be the Size of the Ready To Drink (RTD) Alcoholic Beverages Market during the forecast period?
Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The ready-to-drink (RTD) alcoholic beverages market is witnessing significant activity and trends, driven by advancements in technology and consumer preferences. Aroma compounds and flavor preservation techniques are essential for maintaining sensory quality, while cocktail mix technology ensures consistency and customer satisfaction. Microbial stability and packaging design are critical for product safety and environmental sustainability. Fizziness control and process optimization are key to economic viability, as RTD spirits, hard seltzer manufacturing, and canned cocktail innovation gain popularity. Sweetener selection and brand positioning are crucial elements of innovation strategy, as companies strive for competitive advantage.
Product lifecycle management, alcohol by volume, and promotion strategies are essential for effective business models. Regulatory compliance, color stability, and social responsibility are vital considerations for supply chain risk and ingredient quality. Supply chain efficiency and regulatory adherence are essential for market success. Bottles, including beverage cans or plastic containers are also used for RTD cocktails and premixed drinks, and the market is expected to grow in the timeframe of social gatherings and stay-at-home occasions.
How is this Ready To Drink (RTD) Alcoholic Beverages Industry segmented?
The ready to drink (RTD) alcoholic beverages industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.
Distribution Channel
Off-trade
On-trade
Packaging
Bottles
Cans
Others
Type
Hard seltzers
Canned cocktails
Flavored malt beverages
Hard ciders
Hard kombucha
Geography
North America
US
Canada
Europe
France
Germany
Italy
UK
APAC
Australia
China
India
Japan
Rest of World (ROW)
By Distribution Channel Insights
The Off-trade segment is estimated to witness significant growth during the forecast period. In the dynamic RTD alcoholic beverage market, the off-trade distribution channel, comprising retail outlets, liquor stores, supermarkets, and online retailers, is experiencing substantial expansion. This growth can be attributed to the convenience factor, evolving consumer preferences, and the rise of e-commerce platforms. The popularity of RTD alcoholic beverages, including premixed cocktails, canned wines, and flavored alcoholic beverages, is on the rise due to their portability and ease of use. To cater to these consumer demands, the off-trade channel offers a diverse range of options. Beverage carbonation methods ensure product fizz and prolonged shelf life, while alcoholic beverage production employs distillation techniques and fermentation processes. This trend is particularly noticeable in the energy drinks and RTDs category, where global consumers are increasingly opting for healthier alternatives, including dairy-based beverages, particularly in emerging economies.
Quality control procedures, risk management, and packaging mater
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Discover how the caustic soda market in Australia is set to experience an upward consumption trend over the next decade, with a forecasted increase in market volume to 3.1M tons and market value to $1.2B by 2035.
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Discover the latest trends in the baking soda market in Australia and learn about the projected growth in consumption over the next decade. Market performance is expected to slow down but still see an increase in volume and value by 2035.
As per our latest research, the global Lemon Aspen Soda market size reached USD 1.14 billion in 2024, reflecting a robust appetite for innovative beverages infused with native botanicals. The market is exhibiting a strong growth trajectory, recording a CAGR of 8.2% from 2025 to 2033. By the end of the forecast period, the Lemon Aspen Soda market is expected to achieve a value of USD 2.23 billion in 2033. This impressive expansion is driven by increasing consumer demand for healthier, naturally flavored beverages, as well as the rising popularity of premium and artisanal soda products that highlight unique indigenous ingredients such as lemon aspen.
One of the primary growth factors propelling the Lemon Aspen Soda market is the global shift in consumer preferences toward functional and health-conscious beverages. As awareness of the health risks associated with sugary and artificially flavored sodas grows, consumers are actively seeking alternatives that offer both flavor and nutritional benefits. Lemon aspen, a native Australian fruit, is celebrated for its high antioxidant content and distinctive citrus flavor profile, making it an appealing ingredient for beverage manufacturers targeting health-aware demographics. Additionally, the clean-label movement, which emphasizes transparency in ingredient sourcing and processing, is further boosting the adoption of Lemon Aspen Soda, as brands leverage the fruit’s natural appeal to position their products as premium and wholesome.
Another significant driver is the increasing emphasis on regional and exotic flavors within the global beverage industry. The demand for unique taste experiences, particularly among younger consumers and urban populations, is fostering innovation in product development. Lemon Aspen Soda, with its tangy, aromatic notes, is well-positioned to capture market share from traditional lemon-lime sodas and other mainstream carbonated beverages. Beverage companies are investing in marketing campaigns that highlight the provenance and sustainability of lemon aspen, tapping into the consumer desire for authenticity and environmental responsibility. This trend is also supported by collaborations between beverage brands and local growers, ensuring a steady supply of high-quality lemon aspen and strengthening the product’s narrative around sustainability.
The expansion of distribution networks and the rise of e-commerce are also fueling the growth of the Lemon Aspen Soda market. With the proliferation of online retail platforms and the growing penetration of organized retail chains, consumers have greater access to specialty beverages like Lemon Aspen Soda. This enhanced availability is particularly notable in developed markets such as North America and Europe, where consumers are increasingly experimenting with niche beverage options. At the same time, emerging markets in Asia Pacific and Latin America are witnessing rising disposable incomes and evolving consumption patterns, further expanding the addressable market for Lemon Aspen Soda. Partnerships with foodservice providers, including cafes, restaurants, and hotels, are also amplifying market reach and brand visibility.
Regionally, the Asia Pacific market is emerging as a key growth engine for Lemon Aspen Soda, supported by a burgeoning middle class, rapid urbanization, and a growing affinity for premium beverages. Australia, as the native home of lemon aspen, is at the forefront of product innovation and export initiatives, while other countries in the region are quickly catching up in terms of consumer adoption. North America and Europe continue to be important markets, driven by strong demand for natural and artisanal sodas, as well as a well-established health and wellness culture. Meanwhile, Latin America and the Middle East & Africa are presenting new opportunities as local consumers become more receptive to international beverage trends and flavors.
The Lemon Aspen Soda market is segmented by product
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The Asia-Pacific (APAC) bottled water market is experiencing robust growth, driven by rising health consciousness, increasing disposable incomes, and a shift towards convenient and healthier hydration options. The market's Compound Annual Growth Rate (CAGR) of 5.71% from 2019 to 2024 indicates a significant upward trajectory, projected to continue over the forecast period (2025-2033). Key growth drivers include the increasing prevalence of lifestyle diseases prompting consumers to seek healthier alternatives to sugary drinks, coupled with expanding urbanization and a rising middle class with greater purchasing power. Furthermore, the market is segmented by water type (still, sparkling, functional), and distribution channels (on-trade, off-trade encompassing supermarkets, convenience stores, home and office delivery, and online retail), showcasing diverse avenues for market penetration. While specific regional data is unavailable, China, Japan, India, and Australia are considered key markets, exhibiting varying growth rates based on factors like per capita consumption, infrastructure development, and regulatory frameworks. Competitive pressures exist amongst major players like Nestlé, Danone, PepsiCo, Coca-Cola, and regional brands, leading to product diversification, innovative packaging, and aggressive marketing strategies. The burgeoning e-commerce sector presents significant opportunities for bottled water companies to expand their reach and tap into a growing online consumer base, especially in densely populated urban centers. Constraints include concerns regarding plastic waste and environmental sustainability, pushing companies to adopt eco-friendly packaging solutions and promote responsible water sourcing. The future of the APAC bottled water market hinges on addressing sustainability concerns while capitalizing on emerging trends such as premiumization and functional waters enriched with vitamins, minerals, or electrolytes. Companies are investing in sustainable packaging materials, water conservation initiatives, and transparent sourcing practices to build consumer trust and mitigate environmental impact. The growth of health and wellness trends continues to fuel demand for functional waters, offering further segmentation opportunities. Regional variations in growth rates are expected, with markets like India potentially experiencing faster growth due to increasing urbanization and rising disposable incomes. Competitive dynamics will continue to shape market evolution, driving innovation in product offerings, distribution channels, and branding strategies to maintain a strong foothold in this expanding market. The consistent rise in health awareness among consumers in the APAC region and the convenience factor associated with bottled water are expected to solidify its position as a key beverage category in the years to come. Recent developments include: November 2022: Aava launched its sparkling water range, which claims to retain natural minerals and makes for the perfect zero-calorie natural mixer., October 2022: The Coca-Cola Company made its entry into the Chinese market with the launch of SmartWater, a premium vapor-distilled bottled water. This introduction by Coca-Cola China intensifies competition in the high-end water segment. SmartWater is exclusively available at Sam's Club, the membership-based premium store chain under Walmart, catering to discerning consumers in search of quality hydration options., March 2022: Danone Waters China, a subsidiary of the global food and beverage powerhouse Danone, introduced its inaugural zero-sugar sparkling water. This strategic move aims to capitalize on the growing demand for carbonated soft drinks while targeting health-conscious younger consumers in the country. The launch coincides with the onset of summer and the nationwide increase in temperatures, positioning the brand well to cater to consumer preferences during this season., January 2022: unveiled a range of four distinct fruit and botanical flavor combinations in its sparkling water line for the Indian market. These refreshing flavor options include lime ginger, watermelon mint, mango hibiscus, and lychee rose, providing consumers with a diverse selection of enticing choices.. Key drivers for this market are: Premiumization With the Growth of Fortified and Flavored Water, Lack of Safe Drinking Water Propels the Market Studied. Potential restraints include: Premiumization With the Growth of Fortified and Flavored Water, Lack of Safe Drinking Water Propels the Market Studied. Notable trends are: Premiumization With the Growth of Fortified and Flavored Water.
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Australia’s caustic soda market, valued at over USD 630 million in 2024, is growing due to rising industrial demand and increased focus on sustainable production in the chemical se
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According to Future Market Insights' study, the soda production machine market is expected to grow at a CAGR of 3.7% over the estimated period. The industry value is expected to grow from US$ 789.2 million in 2023 to US$ 1,134.9 million in 2033. The Soda Production Machine Market was worth US$ 761.0 million by the end of 2022.
Attribute | Details |
---|---|
Market Size Value in 2023 | US$ 789.2 million |
Market Forecast Value in 2033 | US$ 1,134.9 million |
Global Growth Rate (2023 to 2033) | 3.7% |
Forecast Period | 2023 to 2033 |
Global Market Share of Australia, The USA, Japan, and Germany | 69.2% |
Soda Production Machine Market Report Scope
Attribute | Details |
---|---|
Forecast Period | 2023 to 2033 |
Historical Data Available for | 2018 to 2022 |
Market Analysis | USD million for Value and Units for Volume |
Key Regions Covered |
|
Key Countries Covered |
|
Key Segments Covered |
|
Key Companies Profiled |
|
Report Coverage | Company Share Analysis, DROT Analysis, Market Dynamics and Challenges, Strategic Growth Initiatives, Market Forecast, Competitive Landscape, |
Customization & Pricing | Available upon Request |
The average revenue per user is forecast to experience significant growth in all segments in 2029. However, it is evident that the growth of all three segments decelerates during the later stages of the forecast period. Specifically, the segment Hot Drinks shows the smallest increase at 2029, with a value of 0.1 U.S. dollars. Find further statistics on other topics such as a comparison of the number of users in Brazil and a comparison of the number of users in Germany. The Statista Market Insights cover a broad range of additional markets.
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Revenue for the Wine Bars industry is declining, largely due to the effects of the COVID-19 pandemic and subsequent cost-of-living pressures. Social distancing measures and lockdowns significantly reduced demand for wine bars. Wine bars' revenue fell sharply over the two years through 2020-21 before recovering in 2022-23 when restrictions were lifted. However, current inflationary pressures and economic uncertainties have continued to limit industry demand. Revenue has dropped at an annualised 2.9% over the five years through 2024-25 and is expected to total $527.9 million in the current year, with revenue falling by 0.9%. The rising sophistication of Australian consumers' palates is increasing the popularity of premium foods and drinks, supporting demand for wine bars. However, mostly negative consumer sentiment is weighing on this trend, making consumers less willing to pay a premium for high-quality food and beverages. Wine bars are focused on catering to consumers with specific expectations and knowledge regarding popular foods and beverages. Wine bars are elevating the quality of their product and service offerings to capture demand from sophisticated and well-informed consumers. Industry profitability has also increased as wine bars have increasingly sold premium products with higher margins. Wine by-the-glass consumption is a new growing trend in wine consumption. The development of automated serving systems permits wine bars to open multiple expensive bottles at a time while preserving the wine with gas. These systems also include measured pours, temperature control, dispense quantity monitoring and self-service options using credit card readers. Businesses in the Wine Bars industry are estimated to benefit from the improving consumer sentiment over the next five years. Rising discretionary incomes are expected to encourage consumers to engage in recreational activities and spend more on high-quality food and beverages. Competitive pressures from other hospitality establishments are estimated to increase as external competitors alter their product offerings to appeal to a wider pool of consumers, limiting revenue growth. Wine bars' revenue is forecast to grow at an annualised 1.9% over the five years through 2029-30 to total an estimated $579.0 million.
In 2029, the combined volume per capita is forecast to significantly decrease in all segments compared to the previous time point. Concerning the three selected segments, the segment Carbonated Soft Drinks has the largest combined volume per capita with ***** U.S. dollars. Contrastingly, Energy & Sports Drinks is ranked last, with ***** U.S. dollars. Their difference, compared to Carbonated Soft Drinks, lies at ***** U.S. dollars. Find further statistics on other topics such as a comparison of the revenue per capita, combined in Belgium and a comparison of the volume, combined in Russia. The Statista Market Insights cover a broad range of additional markets.
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Learn about the growing demand for caustic soda in Australia and the projected market trends for the next decade. By 2035, the market volume is expected to reach 3.1M tons and the market value is forecasted to grow to $1.2B.
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The Soft Drink Manufacturing industry is experiencing significant changes. As consumers prioritise their health and wellness, demand for traditional high-sugar soft drinks continues to decline, with demand shifting towards sugar-free, functional and natural alternatives. This trend is evident in the growing popularity of zero-sugar beverages, kombucha and flavoured water, while high-sugar CSDs face diminishing sales. Meanwhile, demand from supermarkets and grocery stores has faced challenges from expanding ranges of private-label soft drinks and health-conscious beverage alternatives. Private-label products, along with imported beverages, have intensified price competition, challenging domestic manufacturers’ market shares. Manufacturers have invested in automation and sustainability initiatives, which have helped streamline their operations and reduce costs. However, rising raw material prices and intense competition have continued to pressure profit. Mounting consumer demand for premium and functional beverages has led major brands like Coca-Cola and Asahi to diversify their portfolios with innovative products like prebiotic sodas and low-sugar options. Industry revenue is expected to have fallen at an annualised 1.9% over the five years through 2024-25 to $3.8 billion. This includes an anticipated dip of 2.9% in 2024-25 as rising health consciousness weighs on demand. Sustainability and operational efficiency are becoming critical factors as manufacturers seek to balance cost pressures with the need to deliver high-quality, innovative products that resonate with consumers' preferences. In the coming years, the industry’s landscape will shift as economic conditions improve and disposable incomes rise. Demand for premium, functional and health-focused beverages will continue to grow, expanding manufacturers' revenue opportunities. Health-conscious consumers will increasingly favour products with natural ingredients and added benefits, prompting companies to invest in research and development to reformulate existing products and launch new lines. Manufacturers will leverage advanced technologies, including AI and Internet of Things (IoT), to optimise production, enhance quality and engage consumers through personalised marketing campaigns. Also, the trend towards sustainability will intensify, with companies projected to adopt eco-friendly packaging and reduce their environmental footprint to meet regulatory requirements and consumer expectations. As competition from imports and private-label brands persists, domestic players will need to focus on innovation and operational efficiency to maintain profitability. By embracing these shifts, the industry will position itself for long-term growth and resilience in an increasingly competitive and health-driven market. Revenue is forecast to rebound at an annualised 0.4% over the five years through 2029-30 to $3.9 billion.