The children's apparel segment of Australia's apparel market generated around *** billion Australian dollars in revenue in 2024, increasing from around *** billion Australian dollars recorded in 2023. The women's apparel and men's apparel segments of the country's apparel market are somewhat larger than the children's apparel segment, with women's apparel generating the most revenue.

Australia kids apparel market size reached USD 5.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 7.4 Billion by 2033, exhibiting a growth rate (CAGR) of 2.3% during 2025-2033. The increasing demand for online shopping, which has transformed the retail landscape by offering the ease of browsing and purchasing online, along with a wide range of choices, is primarily driving the regional market.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for ​2025-2033​. Our report has categorized the market based on category, season, distribution channel, gender, sector, and cloth material.

The Australia children's wear market size reached USD 3.43 Billion in 2024. The market is expected to grow at a CAGR of 2.60% between 2025 and 2034, reaching USD 4.43 Billion by 2034.

The Infants' and Children's Clothing Retailing industry has navigated a challenging landscape over the past several years. Despite an increase in the population aged 14 and under, a net migration drop-off during pandemic border closures partly restrained growth. The industry has also grappled with stiff price competition from discount department stores and online-only retailers, dampening demand. Volatile consumer sentiment has boosted demand for affordable alternatives and more value-oriented choices. Nonetheless, due to amplified social assistance packages during the pandemic, a leap in household disposable income cushioned these adverse trends. Amid pandemic restrictions, traditional retailers increasingly set up online platforms to capitalise on the surge in online shopping driven by housebound consumers. Industry revenue is anticipated to slip to $5.0 billion by 2025-26, marking an annualised decline of 0.2% over five years. This includes an estimated 2.8% drop in the current year, owing to decreased spending amid the cost-of-living crisis. The pandemic presented unprecedented disruptions for retailers. Pandemic-induced closures resulted in excessive inventory for many retailers, leading to significant discounting that weighed on profitability. However, instore sales temporarily rebounded as restrictions eased, driving a rebound. Parents are increasingly fashion conscious, spurring demand for stylish, high-quality and eco-friendly childrenswear, sustaining the industry's high profitability through these products’ premium prices. However, factors like high inflation and an ongoing housing crisis have contributed to reduce fertility rates, weakening the addressable markets for infants’ and children's clothing retailers. The population aged 14 years and under is set to grow further as migration picks up post-pandemic. However, this age bracket is projected to represent a smaller proportion of the total population as it ages. Improved consumer sentiment and increasing disposable incomes will promote spending, with the latter contributing to a rise in birth rates. Still, changing social and economic factors, including unresolved housing shortages, are set to remain roadblocks that will postpone many women’s childbirth age in Australia. Furthermore, online-only retailers' price competition is set to ramp up, limiting revenue prospects. Revenue is forecast to dip at an annualised 0.4% over the five years through 2030-31, to $4.9 billion.

In 2024, the average volume per capita in the 'Children's Apparel' segment of the apparel market in Australia was modeled to amount to ***** pieces. Between 2018 and 2024, the figure dropped by **** pieces, though the decline followed an uneven course rather than a steady trajectory. From 2024 to 2029, the average volume per capita will rise by **** pieces, showing an overall upward trend with periodic ups and downs.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Children's Apparel.

Market Size statistics on the Infants' and Children's Clothing Retailing industry in Australia

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Baby Fashion Accessories Market Size 2024-2028

The baby fashion accessories market size is forecast to increase by USD 2.02 billion at a CAGR of 5.97% between 2023 and 2028.

The market is experiencing significant growth due to several key trends. The first trend is the increasing urbanization, leading to a rise in disposable income and a growing awareness of fashion among parents. Another trend is the innovation in designs and patterns, which cater to the unique tastes and preferences of modern parents. However, the market is also facing challenges such as declining fertility and birth rates, which may impact the demand for baby accessories. Despite these challenges, the market is expected to continue its growth trajectory, driven by the increasing focus on child safety and comfort, and the growing popularity of personalized and eco-friendly products. The market is subject to strict regulations concerning chemicals and materials, with a focus on natural materials like cotton, wool, organic cotton, and hemp, and leasing practices, including re-commerce and renting. Overall, the market offers ample growth opportunities, with a strong focus on innovation, quality, and sustainability.

What will be the size of the Baby Fashion Accessories Market During the Forecast Period?

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The market caters to the needs of parents seeking to enhance their infants' and toddlers' clothing ensembles with stylish and functional items. This market is driven by various factors, including cultural practices, social differentiation, and gender. Ethnicity plays a role In the demand for accessories that reflect diverse backgrounds and traditions. Product innovation, such as designer collaborations and eco-friendly clothes, continues to shape the market. Per capita income influences the affordability of soft, non-essential items like bonnets, bibs, and booties from brands like Bonpoint, Clayre and Eef, Gerber Childrenswear, and Roberto Cavalli Spa. Retail stores and digital sales channels cater to the growing product demand.
Sustainable clothing and eco-friendly clothes are gaining popularity, with brands like Royal Apparel, Sckoon, The Bonnie Mob, and The Children's Place leading the way. Smart baby apparel, such as breathing wear from Nanit Brand, adds functionality to the market. Overall, the children-wear industry remains a vibrant and evolving sector, with trends in social practices and technological innovation shaping its future.

How is this Baby Fashion Accessories Industry segmented and which is the largest segment?

The baby fashion accessories industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Offline
  Online


Type

  Baby clothing accessories
  Baby hosiery or knitwear accessories
  Baby winter wear
  Baby jewellery
  Others


Geography

  APAC

    China


  North America

    US


  Europe

    Germany
    France


  South America



  Middle East and Africa

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The market in 2023 predominantly relied on offline distribution channels, with retail formats such as specialty stores, hypermarkets, departmental stores, convenience stores, supermarkets, and warehouse clubs accounting for the largest market share. Specialty stores, which include exclusive brand stores, multi-brand stores, apparel stores, and personal goods stores, were a significant segment within offline distribution. These outlets cater to a wide range of baby fashion accessories from various brands and price points. Brand specialty retail stores are crucial for companies, enabling them to allocate resources for marketing, advertising, promotions, brand development, training, and IT support.

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The Offline segment was valued at USD 3.57 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 35% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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In Asia Pacific (APAC), the market experiences slower penetration compared to developed markets. Factors such as urbanization, changing lifestyles, the increase in dual-income households, and the growth of nuclear families propel market expansion in APAC more rapidly than in developed regions. Major contributors to the market in APAC include China, Japan, South Korea, India, and Australia. The emphasis o

The Australia Kids Storage Furniture Market size is valued at 369.3 million units and is projected to register a CAGR of 22.9% during the forecast period. The growing demand for functional and stylish storage solutions for children's rooms, rising disposable income, and increasing urbanization are some of the key factors driving the growth of the market. Additionally, the growing popularity of online shopping and the increasing number of working parents further contribute to the market's expansion. Recent developments include: In March 2023, Koala, an Australian brand recognized for the first 'mattresses in a box,' gained prominence. In their latest collection launched, Koala shifted its focus from adult mattresses to children's furniture. , In August 2023, the company’s West Elm Kids brand partnered with fashion designer Joseph Altuzarra to launch the collaborative collection Joseph Altuzarra x West Elm Kids. The collection comprised 42 furniture and accessory pieces designed specifically for children's rooms. .

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Childrens Footwear Market Size 2025-2029

The childrens footwear market size is valued to increase by USD 19.62 billion, at a CAGR of 5.5% from 2024 to 2029. Product premiumization led by design and material innovation will drive the childrens footwear market.

Major Market Trends & Insights

APAC dominated the market and accounted for a 37% growth during the forecast period.
By Product - Non athletic footwear segment was valued at USD 38.29 billion in 2023
By Distribution Channel - Offline segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 57.10 billion
Market Future Opportunities: USD 19.62 billion
CAGR from 2024 to 2029: 5.5%

Market Summary

The children's footwear market experiences continuous growth, driven by design and material innovation that caters to the evolving preferences of parents and children alike. With an increasing focus on personalization, customized footwear options have gained popularity, providing a snug fit and enhancing comfort. However, this market segment faces challenges, including the prevalence of counterfeit products that undermine brand reputation and consumer trust.
The global children's footwear market was valued at approximately USD 33 billion in 2020. As market leaders invest in research and development, the sector is expected to witness further expansion, offering opportunities for businesses to capitalize on the demand for high-quality, functional, and stylish children's footwear.

What will be the Size of the Childrens Footwear Market during the forecast period?

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How is the Childrens Footwear Market Segmented?

The childrens footwear industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Non athletic footwear
  Athletic footwear


Distribution Channel

  Offline
  Online


Material Type

  Leather
  Synthetic
  Textile


Gender

  Boys
  Girls
  Unisex


Age Group

  Infants (0-2 Years)
  Toddlers (2-5 Years)
  Kids (5-12 Years)


Geography

  North America

    US
    Mexico


  Europe

    France
    Germany
    UK


  Middle East and Africa

    UAE


  APAC

    Australia
    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Product Insights

The non athletic footwear segment is estimated to witness significant growth during the forecast period.

The Children's Footwear Market continues to evolve, with the non-athletic footwear segment leading the charge. This segment, encompassing casual, fashion, and formal/work footwear, experiences significant growth due to increasing consumer fashion consciousness and the introduction of trendy designs. The demand for private-label brands is also on the rise, as parents seek top-quality offerings at affordable prices. Moreover, children often own multiple pairs of non-athletic footwear for various occasions and purposes, a trend particularly prevalent among Generation Z and millennials. Innovations in shoe design and construction contribute to this market's dynamism. Shoe lasting methods, pattern cutting techniques, and sole unit construction are continually refined to enhance comfort and ergonomics.

Quality control metrics, such as foot pressure mapping and gait analysis systems, ensure optimal foot health development. Furthermore, footwear sustainability metrics, like the use of sustainable materials sourcing and manufacturing automation, are increasingly prioritized to reduce production waste and improve supply chain management. Outsole design innovation, footwear durability testing, and synthetic material blends are essential components of the market's progress. Leather tanning methods and upper material selection cater to both style and functionality, while closure systems and material breathability ensure a comfortable fit. Water resistance treatment and flexible shoe designs cater to children's active lifestyles. The market also emphasizes footwear regulatory compliance, safety standards, and manufacturing process optimization to maintain high-quality offerings.

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The Non athletic footwear segment was valued at USD 38.29 billion in 2019 and showed a gradual increase during the forecast period.

A recent study revealed that non-athletic footwear accounts for approximately 70% of the global children's footwear market share, highlighting its substantial impact. This dynamic industry continues to adapt to the evolving needs of children and parents, ensuring a diverse and innovative range of footwear options.

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Regional Analysis

APAC is estimated to contribute 37% to the growth of the

Sensory Friendly Clothing Market Outlook

According to our latest research, the Sensory Friendly Clothing market size was valued at $2.3 billion in 2024 and is projected to reach $6.7 billion by 2033, expanding at a robust CAGR of 12.5% during 2024–2033. The primary growth driver for the global sensory friendly clothing market is the increasing prevalence and awareness of neurological and sensory processing disorders, such as Autism Spectrum Disorder (ASD), Sensory Processing Disorder (SPD), and Attention Deficit Hyperactivity Disorder (ADHD). As public understanding of these conditions grows, so does the demand for apparel that caters to the unique comfort and sensory needs of affected individuals. This trend is further accelerated by advances in textile technology and the growing advocacy for inclusive, adaptive fashion, making sensory friendly clothing more accessible and mainstream across diverse consumer segments worldwide.

Regional Outlook

North America continues to command the largest share of the global sensory friendly clothing market, accounting for over 38% of total revenue in 2024. This dominance is attributed to a mature healthcare infrastructure, high awareness levels about sensory disorders, and the presence of leading adaptive clothing brands. The United States, in particular, has seen substantial investment in research, product innovation, and collaborations between apparel companies and advocacy organizations. Policies supporting inclusivity and disability rights have also fostered an environment where sensory friendly clothing is not only available but actively promoted in mainstream retail channels. Additionally, North America’s advanced e-commerce ecosystem has made it easier for consumers to access a broad range of sensory friendly apparel, further bolstering regional market growth.

In contrast, the Asia Pacific region is forecasted to be the fastest-growing market, with a projected CAGR of 15.7% from 2024 to 2033. This rapid expansion is driven by rising disposable incomes, increasing awareness of neurological and developmental disorders, and a burgeoning middle class seeking specialized products for children and adults. Countries such as China, Japan, and Australia are witnessing heightened investments in adaptive fashion, both from local startups and international brands entering the market. Government initiatives in some Asia Pacific nations are also beginning to address the needs of individuals with disabilities, facilitating greater adoption of sensory friendly clothing. The proliferation of digital retail platforms and social media awareness campaigns is further accelerating market penetration across urban and semi-urban areas.

Emerging economies in Latin America, the Middle East, and Africa are gradually recognizing the importance of sensory friendly clothing, but the market in these regions remains nascent. Challenges such as limited awareness, cultural stigmas around neurological disorders, and lower purchasing power inhibit rapid adoption. However, localized demand is slowly growing, particularly in metropolitan centers where advocacy groups and NGOs are working to increase public understanding. Policy impacts are mixed, with some countries introducing inclusive education and healthcare reforms that could indirectly support market growth. As global brands look to expand their reach, partnerships with local distributors and targeted awareness initiatives are expected to play a crucial role in unlocking these emerging markets.

Report Scope

The Australian toys and games market, valued at $1.56 billion in 2025, exhibits a steady growth trajectory, projected at a compound annual growth rate (CAGR) of 3.23% from 2025 to 2033. This growth is fueled by several key factors. Increasing disposable incomes among Australian households, coupled with a rising birth rate and a strong preference for experiential learning, contribute significantly to the market's expansion. Furthermore, the evolving nature of toys, with a growing emphasis on educational and STEM-focused products, stimulates demand. The increasing popularity of online shopping, facilitated by robust e-commerce infrastructure, offers convenient access to a wider selection of toys and games, further boosting market growth. However, the market faces some challenges. Fluctuations in the Australian economy and potential increases in import costs due to global supply chain disruptions could act as constraints on market growth. The competitive landscape is dominated by a mix of international and domestic players, including major retailers like Amazon Australia, Kmart Group, Woolworths Limited (Big W), and Myer, alongside specialized toy retailers such as Toyworld and EB Games. This competitive environment drives innovation and price competition, benefiting consumers. The market is segmented by product type (card games, construction sets, dolls, plastic toys, puzzles, toddler toys, video game consoles) and distribution channel (online and offline). The online segment is expected to witness faster growth due to its convenience and expanding reach. The forecast period (2025-2033) suggests a continuous upward trend for the Australian toys and games market. This sustained growth will likely be driven by the continued adoption of innovative toy designs incorporating technology and interactive elements. The increasing popularity of licensed characters and franchises will also play a significant role in driving sales. Furthermore, strategic marketing campaigns targeting specific age groups and demographic segments will further propel market expansion. However, maintaining sustainable growth will require adapting to evolving consumer preferences, managing supply chain complexities, and staying competitive within a dynamic market landscape. A focus on enhancing customer experience through improved online platforms and in-store experiences will be crucial for maintaining market leadership. Recent developments include: January 2023: Amazon Web Services (AWS) introduced the second AWS infrastructure Region in Australia, constituting a global physical site with clustered data centers. The recently launched AWS Asia-Pacific (Melbourne) Region aims to bring advanced AWS technologies, including computing, storage, artificial intelligence (AI), and machine learning, in closer proximity to a broader customer base. This initiative aims to reduce network latency, enabling customers to meet local data residency regulations more effectively., June 2023: ImmediateScripts is one of the top telehealth businesses in Australia and was recently purchased by API for approximately USD 135 million. API will now be part of Wesfarmers' health division.. Key drivers for this market are: Growing Demand for Eco-Friendly and Sustainable Toys, Increasing Awareness of Early Childhood Development. Potential restraints include: Growing Demand for Eco-Friendly and Sustainable Toys, Increasing Awareness of Early Childhood Development. Notable trends are: Rise in the Number of People Buying Video Games.

The pandemic disrupted and has transformed the Footwear Retailing industry, reshaping consumer spending habits. Traditionally reliant on instore purchases, the industry experienced significant challenges during lockdowns as physical stores temporarily closed. Online retailers capitalised on this shift by offering convenience, extensive product ranges and free returns, gaining a competitive edge. In response, traditional retailers quickly enhanced their online platforms, maintaining demand and ensuring the industry’s resilience. With footwear products largely constant, discounting has been a key strategy to maintain market share, putting downwards pressure on revenue growth. However, pandemic-related stock shortages temporarily eased discounting, boosting profit margins over the five years through 2024–25. Major retailers have performed better than smaller players, forcing some out of the market. The closure of Rivers, a major brand under Mosaic Brands, highlights this trend, with 136 stores closing and 650 job losses, reflecting growing consolidation as firms exit less profitable segments. Rising disposable incomes and strong online sales have supported industry revenue, which is expected to have grown at an annualised 3.5% over the five years through 2024–25, reaching $4.9 billion. However, revenue is anticipated to dip 3.5% in 2024–25 as rising cost-of-living pressures prompt budget-conscious consumer behaviour. The industry is forecast to stabilise, with revenue forecast to climb at a modest annualised 1.0% over the five years through 2029–30 to $5.1 billion. Retailers will focus on streamlining their operations and optimising online retail channels to diversify revenue streams. Rising disposable income and improved consumer sentiment will support sales of high-end casual shoes. Industry profitability is set to dwindle as heavy discounting strategies resurge. While retailers will continue to focus on premium offerings and cost efficiencies, aggressive discounting practices to maintain demand will significantly pressure industry profitability over the long term, although stabilising operating costs may offer some relief.

According to a survey conducted in 2021, around ** percent of respondents in the age group 15 to 24 years said they played video games. Similarly, around ** percent of respondents in the age group **** to 14 years were video game players.

Video gaming in Australia

In 2022, video gaming was listed as the fifth most popular hobby or activity in Australia. The leading reasons to play video games in Australia in 2021 were to have fun, relieve boredom, and keep the mind active. Australians between 15-24 years old accounted for the largest share of video game players in Australia in 2021, by age group, with the majority of video game players playing on a game console or their phone. Over half of Australians between 18-64 years old reported spending *** hours or less playing video games per week in 2022, with one-fifth of Australians stating that they didn’t play video games at all.

Video game preferences

As of 2022, the most popular video game genres in Australia were action and adventure games, with the Apple App Store and Google Play Store accounting for the largest amount of digital video game purchases by store brand in Australia. As at June 2022, Fire Emblem Warriors: Three Hopes was the top selling video game in Australia.