The Australia Skin Care Products Market Report is Segmented by Product Type (Facial Care Products, Body Care Products, and More), Category (Mass and Premium), Nature (Natural/Organic and Synthetic/Conventional), End User (Kids and Adults), and Distribution Channel (Supermarkets/Hypermarkets, Health and Beauty Stores, and More). The Market Forecasts are Provided in Terms of Value (USD).

Makeup and skin care products held a combined share of over ** percent of Australia's beauty and personal care products market in the 2023 financial year. Personal care was the second most prevalent beauty and personal care market category, with a share of just over ** percent.

The Australia Beauty and Personal Care Products Market Report is Segmented by Product Type (Personal Care Products and Cosmetics Products), Category (Mass and Premium), Nature (Organic and Conventional), and Distribution Channel (Supermarkets/Hypermarkets, Online Retail Channels, and More). The Market Forecasts are Provided in Terms of Value (USD).

The size of the Australia Beauty and Personal Care Products Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 4.19% during the forecast period. Beauty and personal care products encompass a wide range of items designed to enhance personal grooming, hygiene, and aesthetics. This category includes skincare products like moisturizers and cleansers, haircare items such as shampoos and conditioners, and cosmetics like lipsticks, foundations, and mascaras. These products serve various purposes, from cleansing and protecting the skin to beautifying and altering appearance. For example, skincare products help maintain skin health and hydration, while cosmetics are used to enhance facial features. Haircare products ensure clean, healthy hair, and fragrances provide a pleasant scent. The industry is highly regulated to ensure the safety and efficacy of these products. Recent developments include: September 2022: Estee Lauder and BALMAIN entered into a partnership to launch BALMAIN BEAUTY, a line of luxury beauty products. Under the agreement, the companies aim to develop, produce and distribute a product line that appeals to affluent consumers worldwide, including Australia., June 2022: Shiseido, a Japanese cosmetics company, introduced Sidekick, a new range of skincare products for men. The range, which consists of four products and eight inventory items, is intended primarily for the Asian market., February 2021: G&M Cosmetics from Australia planned to expand its vegan beauty and baby care product range. The company moved into the vegan beauty space after acquiring P'URE Papayacare skincare in 2019. Since then, it has extended the brand to 15 vegan-approved and certified products.. Key drivers for this market are: Inclination Towards Natural and Organic Formulations. Potential restraints include: Presence of Counterfeit Beauty and Personal Care Products. Notable trends are: Inclination Towards Natural and Organic Formulations.

The Australia cosmetics products market size reached USD 4.27 Billion in 2024. The market is expected to grow at a CAGR of 3.70% between 2025 and 2034, reaching almost USD 6.14 Billion by 2034.

This statistic displays the results of a survey about what product qualities and features are important to consumers when buying cosmetics products in Australia as of March 2019. According to a survey carried out by ProdegeMR, **** percent of respondents said that it was important to them that cosmetics products were natural or organic.

The size of the Australia Skin Care Products Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 6.95% during the forecast period. Skin care products are designed to maintain and improve the health and appearance of the skin. They include a variety of items such as cleansers, moisturizers, serums, sunscreens, exfoliants, and treatments for specific skin concerns like acne, hyperpigmentation, and aging. These products work by cleansing, hydrating, protecting, and nourishing the skin, helping to keep it soft, smooth, and healthy. The use of skin care products can be part of a daily routine to address individual skin needs and preferences. With advancements in dermatology and cosmetic science, many skin care products now contain active ingredients that target specific issues, providing both immediate and long-term benefits. Recent developments include: March 2023: Shiseido's skincare brand Drunk Elephant launched its latest moisturizer, the Protini Polypeptide Cream, in Australia. This innovative product is enriched with Pygmy waterlily extract, essential amino acids, and a unique blend of signal peptides to provide deep hydration and restore your skin's natural vitality., February 2023: The Australian skincare brand STUFF unveiled a line of eight supercharged skincare products designed specifically for men. Among these offerings, the SPF 50+ Face Lotion stands out as a remarkable all-in-one solution, boasting paraben-free ingredients and eco-friendly, recyclable packaging., July 2022: The clinical skincare brand Tula Skincare, known for its products featuring probiotic extracts and superfoods, made its entry into the Australian and New Zealand markets through a strategic partnership with the esteemed beauty retailer Mecca.. Key drivers for this market are: Growing Influence of Social Media and Impact of Digital Technology, Rising Demand for Natural and Organic Skincare Products. Potential restraints include: Enhanced Presence of Counterfeit Skin Care Products. Notable trends are: Growing Influence of Social Media and Impact of Digital Technology.

The Cosmetic and Toiletry Retailing industry sells thousands of cosmetic and toiletry brands through specialty cosmetics stores, with a constant array of new products acting as a key driving force in the industry's performance. Fusion and eco-friendly lines have stimulated demand in an otherwise mature, saturated market, as have new experiential stores. These have been designed to capitalise on cosmetics' hands-on nature and entice online shoppers back into stores. Offering associated beauty services like brow bars, hair services and make-up classes has also helped to give the industry a new service-based revenue stream and boost profit margins, which have come under pressure from rival online beauty sites offering discounted beauty products. The COVID-19 pandemic significantly disrupted the industry's operating environment, although the industry has since recovered. With many cosmetic stores forced to temporarily close, revenue contracted noticeably in 2019-20. Restrictions also forced cosmetic retailers to adopt new business models and technologies to replace their instore experiences, as state and regional COVID-19 lockdowns pushed consumers online, towards rival beauty sites. Many cosmetic retailers are now integrating their offline and online channels to provide customers with a seamless shopping experience and retain their customer base. Overall, growth in industry revenue is expected to be a modest 2.6% annualised through the end of 2024-25, to $6.0 billion. This includes estimated revenue growth of 3.9% in 2024-25. New customised beauty products and growing demand for green beauty products, cruelty-free beauty brands and new wellbeing products will support revenue growth in the coming years. Beauty and wellness trends will continue converging, influencing industry operations. In the pandemic’s wake, consumers will continue to prefer beauty products with a clean and ethical image, reflecting an increased emphasis on sustainability and transparency. However, heightened competition may impede industry performance as physical beauty stores continue to contend with intensifying competitive pressures from online rivals. In response, a rising number of cosmetic retailers will adopt new technologies designed to boost digital interaction and strengthen ecommerce sales. Industry revenue is forecast to climb by an annualised 2.5% through the end of 2029-30, to $6.7 billion.

Australia Skincare Products Market valued at USD 2,563.0 Mn in 2025, anticipated to reaching USD 3,534.9 Mn by 2032, with a steady annual growth rate of 4.7%.

The Cosmetics, Perfume and Toiletries Manufacturing industry is highly globalised, reflecting international beauty brands' dominance in the downstream retail sector. Many cosmetics and perfumes are imported as fully formulated and packaged products, so imports hold a strong position in the downstream market and are expected to satisfy 80.2% of domestic demand in 2024-25. In contrast, exports’ success in international markets has driven revenue growth over the past decade. In particular, exports of natural or organic cosmetics and personal care products have expanded as local manufacturers have successfully capitalised on Australia's reputation for manufacturing high-quality and environmentally friendly products. The industry is also highly innovative, with cosmetics, toiletries and perfume manufacturers continuously introducing new products to drive growth in the domestic market. These products have included new sustainable, ethical beauty and personal care items as manufacturers have tapped into emergent health, wellbeing and beauty trends. Manufacturers have also increasingly used digital channels and social media to reach millennial consumers. Some manufacturers have expanded their customer base and product portfolios to include products designed for a more inclusive beauty sector. Even so, recent inflationary pressures have meant that growth in industry revenue and profitability has stalled in inflation-adjusted terms. Overall, industry revenue is expected to contract at an annualised 0.5% over the five years through 2024-25, to $2.1 billion. This trend is despite anticipated growth of 2.4% in 2024-25. Revenue is forecast to expand again in the short term, with growth prospects for both domestic and international manufacturers. Heightened demand for clean beauty products is set to support manufacturers going forwards, particularly smaller, niche manufacturers that focus on that segment. Consumer trends favouring local niche, organic or natural brands over global brands will also support small-scale manufacturers. Meanwhile, technological advancements are set to drive innovation and growth, as is the emergence of 'circular beauty'. Overall, revenue is forecast to climb at an annualised 2.7% through 2029-30, to $2.5 billion, as export markets continue supporting industry growth.

The Cosmetics and Toiletry Wholesaling industry distributes an ever-growing array of cosmetics, perfumes, toiletries, soaps and detergents from domestic and foreign manufacturers to various retail outlets, including pharmacies, department stores, supermarkets and specialty cosmetics retailers. Despite being in the mature phase of its life cycle, the industry is dynamic and evolving in line with changes in the global beauty sector. In turn, digital trends and social media platforms are increasingly altering the definition of beauty and the global beauty sector itself. Ongoing product development designed to stimulate customer interest and expand the sector's customer base, including a focus on Generation Z and Generation Alpha consumers, is also stimulating change across the beauty supply chain. Emergent health, wellbeing and beauty trends are also stimulating changes as beauty and wellness lines become increasingly blurred as consumers adopt holistic beauty routines backed by science, technological advancements and tech-infused beauty devices. In view of the beauty sector's rapidly changing backdrop, cosmetics and toiletries wholesalers are facing several challenges, including profit margin pressures in the face of intensifying competitive forces. Similarly to many other wholesalers, cosmetics and toiletry wholesalers are struggling to maintain their position in the face of wholesale bypass. The rising prominence of sustainable beauty trends across the entire supply chain – including at the wholesale level – is adding to industry challenges. With sustainability principles increasingly dictating purchasing patterns, new sustainable and ethical beauty products are changing both the product portfolios carried by industry wholesalers and their business models as circular beauty concepts slowly gain traction. Industry revenue is expected to expand by a modest 3.0% annualised over the five years through 2024-25 to $10.9 billion, including anticipated growth of 2.8% in the current year. Ongoing product innovations, technological advances and digital communications will drive growth in the coming years. Simultaneously, the distribution channels serviced by cosmetics and toiletry wholesalers will continue diversifying as upstream manufacturers increasingly implement omnichannel strategies to reach a cross-sectional consumer base. Upstream efforts to embrace the diversity and inclusion social movement will also widen the industry's consumer base with new gender-neutral products. Industry revenue is forecast to climb at an annualised 2.4% over the five years through 2029-30, to $12.3 billion.

The revenue in the 'Skin Care' segment of the beauty & personal care e-commerce market in Australia was modeled to amount to ************** U.S. dollars in 2024. Between 2017 and 2024, the revenue rose by ************** U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The revenue will steadily rise by ************** U.S. dollars over the period from 2024 to 2029, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Skin Care.

The Australia Color Cosmetics market was valued at USD 1 Billion in 2022, the trend of inclusivity in beauty, and the demand for natural and organic products.

In 2025, the revenue of skin care e-commerce in Australia reached around ***** million Australian dollars, with the face skin care segment generating the highest revenue at around ***** million Australian dollars. By 2029, the face skin care segment in the country is forecast to reach a revenue of over ***** million Australian dollars.

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Clean Beauty Market Size 2025-2029

The clean beauty market size is forecast to increase by USD 7.65 billion at a CAGR of 13.2% between 2024 and 2029.

The market is experiencing significant growth, driven by several key factors. One major trend is the increase in disposable income, enabling consumers to invest in premium, health-conscious beauty products. Another trend is the preference for multi-functional beauty products, as consumers seek to simplify their routines and reduce the number of products they use. Skincare products, such as scrubs and serums, are a popular choice for those looking to maintain healthy and radiant skin. Clean color cosmetics, skincare, hair care, oral care, and personal care products are gaining popularity, with a focus on natural, organic, and sustainable ingredients. However, consumer trust issues and the rise of greenwashing are challenges that the market must address. As consumers become more aware of the ingredients In their beauty products and demand transparency, companies must ensure they are delivering on their promises. The market is expected to continue growing, as consumers prioritize health and wellness in all aspects of their lives.

What will be the Size of the Clean Beauty Market During the Forecast Period?

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The market continues to gain momentum, driven by consumer demand for non-toxic, transparent, and science-backed beauty solutions. This movement, which highlights the use of clean and sustainable ingredients, has been fueled by various trends, including the rise of clean mulations, the increasing influence of celebrities and influencers, and the growing awareness of the potential health risks associated with traditional beauty products. Certification programs, such as those offering certification for clean and cruelty-free products, have played a significant role In the market's growth. Consumers are increasingly seeking out sustainable beauty products, from travel essentials to gift sets, as they prioritize ethical and additive-free offerings.



The market caters to diverse consumer segments, including women, men, kids, and those with sensitive skin. Innovation In the sector is driven by startups and specialty stores, who are addressing the unique needs of different skin types, such as oily or dry skin, and debunking common myths surrounding clean beauty. Retailers are responding to this trend by expanding their offerings and providing education to consumers about the benefits of clean and sustainable beauty. Subscription boxes and other e-commerce platforms offer convenient access to a range of clean and plant-based beauty products. Despite the progress made In the market, there are still challenges to address, including the need for greater transparency around ingredients and manufacturing processes, as well as the ethical considerations surrounding wages for women and the use of animal testing In the beauty industry.

How is this Clean Beauty Industry segmented and which is the largest segment?

The clean beauty industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Skincare
  Haircare
  Face care
  Body care
  Color cosmetics


End-user

  Women
  Men


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK
    France


  APAC

    China
    Japan
    South Korea


  South America

    Brazil


  Middle East and Africa

By Product Insights

The skincare segment is estimated to witness significant growth during the forecast period.

The market encompasses a range of skincare and beauty products formulated with natural, non-toxic ingredients. This market segment, which includes cleansers, moisturizers, serums, sunscreens, and anti-aging treatments, is gaining popularity due to increasing consumer demand for safer and sustainable solutions. The skincare segment's dominance is driven by the growing emphasis on comprehensive skincare routines and the proven effectiveness of these products in addressing various skin concerns. Notable product launches further strengthen the market's position. Consumers are increasingly opting for clean standards, green beauty, and eco-friendly choices, making this a significant trend In the beauty industry.

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The skincare segment was valued at USD 2.68 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 35% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

For more insights on th

Australia Cosmetic Skin Care Market growth becomes more personalized and inclusive, the market is expected to thrive with innovations in formulation, delivery systems, and consumer experience.

The Sunscreen and Other Skincare Product Manufacturing industry is part of the wider Cosmetics, Perfume and Toiletries Manufacturing industry. Given the globalised nature of the beauty industry, international developments in cosmetics and beauty care heavily influence manufacturers. This is best evidenced by the fact that imports satisfy 70% of domestic demand. Despite this, domestic skincare manufacturers are making headway in the sunscreen and skincare market. Many local skincare manufacturers are successfully capitalising on growing consumer demand for natural or organic skin care products by leveraging the functional properties of Australian native botanicals. Emerging 'clean beauty' trends and a growing preference for home-grown brands are also working in favour of local skincare manufacturers. In the wake of COVID-19, skincare manufacturers introduced new 'clean' or 'healthy' skincare products, reflecting increased consumer emphasis on hygiene, safety and self-care. Prior to the COVID-19 outbreak, growth was driven by strong export earnings, although these have since faltered, dragging down the industry's performance. Manufacturers' revenue is expected to contract by 1.6% annualised over the five years to 2024-25 to reach an estimated $762.5 million. In 2024-25, emergent health, wellbeing and beauty trends will contribute to an expected 2.1% revenue growth. The continued shift towards niche and upscale products will benefit sunscreen and other skincare product manufacturers in the coming years. As will the move by downstream consumers to increasingly favour Australian-made specialist brands with an 'authentic' brand story. Consumer trends favouring local niche, organic, vegan or sustainable brands over mass-market global brands will also support the entry of new small-scale skincare manufacturers, driving future revenue growth. However, an appreciation of the Australian dollar is forecast to limit export – and revenue - growth. The transition towards more specialised products will help support average firm profitability over the period. Manufacturers' revenue is forecast to grow by 3.0% annualised over the five years to 2029-30 to reach $883.5 million.

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Beauty And Personal Care Products Market Size 2025-2029

The beauty and personal care products market size is valued to increase by USD 54.8 billion, at a CAGR of 4.5% from 2024 to 2029. Growing popularity of anti-pollution skincare products will drive the beauty and personal care products market.

Market Insights

APAC dominated the market and accounted for a 52% growth during the 2025-2029.
By Product - Skincare products segment was valued at USD 49.30 billion in 2023
By Channel - Offline segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 38.88 billion 
Market Future Opportunities 2024: USD 54.80 billion
CAGR from 2024 to 2029 : 4.5%

Market Summary

The market is experiencing significant growth and transformation, driven by consumer preferences for natural ingredients and a heightened focus on environmental concerns. Anti-pollution skincare products, which offer protection against urban pollution and environmental stressors, are gaining popularity worldwide. This trend is being fueled by increasing awareness of the potential health risks associated with synthetic and chemical ingredients, leading consumers to seek out more natural alternatives. Despite this shift, the production and distribution of beauty and personal care products present numerous challenges. Supply chain optimization is a critical concern, as manufacturers and retailers strive to ensure a consistent supply of raw materials and finished products while maintaining operational efficiency. Compliance with various regulations, including those related to product safety and labeling, is another challenge that requires careful attention. For instance, a leading beauty and personal care company may face challenges in sourcing natural ingredients from various suppliers while ensuring consistent quality and adherence to regulatory standards. To address these challenges, the company might invest in building relationships with trusted suppliers, implementing rigorous quality control measures, and utilizing advanced technology to streamline its supply chain and improve operational efficiency. Overall, the market is undergoing a period of significant change, driven by evolving consumer preferences and a growing focus on sustainability and natural ingredients. Companies that can effectively navigate these challenges and adapt to the changing market landscape will be well-positioned for success.

What will be the size of the Beauty And Personal Care Products Market during the forecast period?

Get Key Insights on Market Forecast (PDF) Request Free SampleThe market continues to evolve, with a growing emphasis on product safety, sustainability, and consumer preferences. One significant trend is the integration of advanced technologies in product development and assessment. For instance, companies are increasingly utilizing in-vitro skin models for product stability indicators and assessing scalp health through scalp health assessments. These methods enable businesses to optimize formulations and ensure efficacy while reducing animal testing. Moreover, there is a heightened focus on allergen cross-reactivity and perfume composition analysis to cater to consumers with sensitive skin. Clinical study methodologies and sensory profile analysis are crucial in understanding consumer preferences and creating eco-friendly formulations. Sustainable cosmetic practices, such as vegan cosmetic ingredients and cruelty-free certification, are becoming non-negotiable for many consumers. Product safety protocols, including ingredient biocompatibility and microbial contamination control, are essential for companies to maintain brand reputation and consumer trust. Skin aging biomarkers and skin microbiome profiling are also gaining importance in the development of targeted skincare products. By staying abreast of these trends and implementing them effectively, businesses can make informed decisions in areas such as product strategy, budgeting, and compliance. For example, a leading cosmetics company implemented perfume composition analysis, which led to the launch of a new line of fragrances catering to a broader consumer base with diverse scent preferences. This strategic move not only expanded their market share but also strengthened their brand image as a consumer-centric organization.

Unpacking the Beauty And Personal Care Products Market Landscape

In the dynamic the market, quality control procedures are paramount to ensure consumer safety and product efficacy. Ingredient sensitization risk is minimized through rigorous testing and adherence to ingredient sourcing standards. Skin hydration measurement and skin barrier function assessment are essential for formulating effective products, leading to higher consumer satisfaction and repeat purchases. Anti-aging ingredient efficacy is evaluated

In 2022, the revenue of the Korean beauty products market in Australia and New Zealand reached approximately ***** million U.S. dollars. By 2032, Australia and New Zealand's K-Beauty products market revenue was forecasted to have grown to over *** million U.S. dollars.

Australia Skin Care Products Market growth is driven by factors such as increasing consumer interest in self-care, rising disposable incomes, and growing awareness about skincare.