The Australia Dietary Supplements Market report segments the industry into Type (Vitamin and Mineral Supplements, Proteins and Amino Acids, Fatty Acids, Probiotic Supplements, Other Dietary Supplements), Distribution Channel (Supermarkets/Hypermarkets, Convenience/ Grocery Stores, Drug Stores/Pharmacies, Online Retail Stores, Other Distribution Channels). Get five years of historical data alongside five-year market forecasts.

The mood and relaxation supplements category of Australia's vitamin and dietary supplements market witnessed the most rapid growth across categories between 2019 and 2024, with a CAGR of around **** percent. Beauty was the next fastest-growing vitamin and dietary supplements category during that period, recording a CAGR of almost ** percent.

Australia Nutraceuticals Market is segmented by Product Type (Functional Food, Functional Beverage, and Dietary Supplements) and Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, Convenience Stores, Drug Stores/Pharmacies, and Online Retail Stores). The market size and forecasts are provided in terms of value (USD million) for all the above segments.

In 2024, women's health supplements held the largest share of Australia's vitamin and dietary supplements market, at **** percent. This was followed by digestive health supplements and bone health supplements in ****** and ***** place.

The Australia Pet Dietary Supplements market is estimated to be worth USD 24.4 million by 2025 and is projected to reach a value of USD 93.9 million by 2035, growing at a CAGR of 14.3% over the assessment period 2025 to 2035.

Attributes	Values
Estimated Australia Industry Size (2025)	USD 24.4 million
Projected Australia Value (2035)	USD 93.9 million
Value-based CAGR (2025 to 2035)	14.3%

Australia's Dietary Supplements market, valued at over USD 3.65 billion in 2023, is shaped by rising interest in preventive health and natural, plant-based products.

In 2024, women's health supplements generated the highest revenue across Australia's vitamin and dietary supplements categories, with a revenue of over *** million Australian dollars recorded. This was followed by digestive health supplements and bone health supplements in second and third place.

Online vitamin and supplement retailers are benefiting from improving health consciousness as a growing number of Australians adopt a holistic approach to their health and wellbeing, driving demand for vitamins and dietary supplements. Increased knowledge of the benefits associated with taking vitamins and dietary supplements and long-term population trends are also driving industry growth. For example, Australia's ageing population has supported the industry, as many consumers have become increasingly proactive in managing age-related conditions. At the same time, intensifying external competitive pressures have weighed on the industry, as have changes to its operating environment. Discount pharmacies and supermarkets have been selling more health and wellbeing products, contributing to intense competition. In response, industry retailers have implemented price-discounting models to encourage consumers to shop online. Following several recent studies highlighting the presence of non-compliant products in the marketplace, product efficacy questions and associated regulatory concerns have cast a shadow over the industry's operating environment. The COVID-19 pandemic also collapsed the daigou channel, further influencing the industry's operating environment. Nonetheless, revenue is expected to have grown at a modest 2.1% annualised over the five years through the end of 2024-25, to $243.0 million. This includes expected growth of 3.1% in 2024-25 as health-conscious Australian consumers turn to new gummy products and targeted multi-vitamins to fill potential nutrient gaps in their diets. External competition will limit profit growth over the next few years, as many consumers seek out discounted vitamins and supplements across rival offline and online channels. In particular, they will be drawn to other online retailers that sell vitamins and supplements as part of a wider health and beauty offering, like Amazon. However, online shopping’s ongoing popularity and converging health, wellbeing and beauty trends will help sustain demand, as will new personalisation opportunities. With stable demand forecast, revenue is set to rise at an annualised 3.7% through the end of 2029-30, to an estimated $291.5 million.

The Australia dietary supplements market size is projected to grow at a CAGR of 8.10% during the forecast period of 2025-2034.

The global sales of veterinary dietary supplements are estimated to be worth USD 2,110.4 million in 2024 and anticipated to reach a value of USD 4,190.4 million by 2034. Sales are projected to rise at a CAGR of 7.1% over the forecast period between 2024 and 2034. The revenue generated by Veterinary Dietary Supplements in 2023 was USD 1,970.5 million.

Attributes	Key Insights
Historical Size, 2023	USD 1,970.5 million
Estimated Size, 2024	USD 2,110.4 million
Projected Size, 2034	USD 4,190.4 million
Value-based CAGR (2024 to 2034)	7.1%

Semi Annual Market Update

Particular	Value CAGR
H1	8.1% (2023 to 2033)
H2	7.8% (2023 to 2033)
H1	7.1% (2024 to 2034)
H2	6.7% (2024 to 2034)

Country-wise Insights

Countries	Value CAGR (2024 to 2034)
USA	2.2%
Germany	2.2%
China	7.1%
France	3.6%
India	8.0%
Spain	4.1%
Australia	3.3%
South Korea	5.6%

Category-wise Insights

By Dosage Form	Gummies and Chewable
Value Share (2024)	45.1%

By Application	Joint Health Support
Value Share (2034)	21.5%

The size of the Asia Pacific Nutraceutical Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 7.50% during the forecast period. Nutraceuticals are products derived from food sources that offer additional health benefits beyond basic nutrition, often used to support overall wellness or manage specific health conditions. This term combines "nutrition" and "pharmaceutical," reflecting the role of these substances in both promoting health and potentially treating ailments. Nutraceuticals include dietary supplements, functional foods, and fortified foods, and can be found in various forms such as capsules, tablets, powders, and beverages. These products often contain vitamins, minerals, amino acids, herbs, or other bioactive compounds that have been shown to provide health benefits. Examples include fish oil supplements rich in omega-3 fatty acids, probiotics for gut health, and plant extracts like turmeric, known for its anti-inflammatory properties. The nutraceutical industry is driven by growing consumer awareness and interest in preventive health care. As scientific research continues to explore the benefits of these products, they are increasingly integrated into wellness routines to address concerns such as immunity, cardiovascular health, and cognitive function. The industry is subject to regulatory oversight, which varies by region, to ensure product safety, efficacy, and quality. Overall, nutraceuticals represent a blend of natural and scientific approaches to health, offering consumers additional tools for maintaining and enhancing well-being. Recent developments include: October 2022: Remedy Drinks introduced Remedy K! CK, an all-natural clean energy drink available at 7-Eleven stores across Australia. Remedy K! CK is available in three fruity flavors - blackberry, lemon-lime, and mango pineapple., July 2022: PureHarvest, an Australian organic and natural food company launched four new plant-based alt-milk products. The PureHarvest family now includes Organic Hazelnut Milk, Organic Cashew Milk, Australian Macadamia Milk, Creamy Oat Milk, and Organic Cashew Milk, adding to existing almond, oat, soy, rice, and coconut milk options., July 2021: Herbalife Nutrition of America Inc. launched high-protein iced coffee in Asia Pacific. This iced coffee is claimed to be an alternative to iced coffee beverages available at cafes and coffee shops. The iced coffee contains 15 grams of proteins and 80 grams of calories per serving.. Key drivers for this market are: Growing Demand for Organic Ingredients in the Food Industry, Increasing Popularity of "Super Fruit" Ingredients in Functional Foods and Beverages. Potential restraints include: Stringent Food Safety Regulations. Notable trends are: Growing Consumption of Functional Food and Beverages.

In the 2021 financial year, the sales of vitamins and dietary supplements in grocery stores and pharmacies in Australia totaled *** billion Australian dollars. After remaining steady at around * billion Australian dollars annually since 2018 sales have slumped in 2021.

The Australia Probiotic Supplements market is estimated to be worth USD 36.2 million by 2025 and is projected to reach a value of USD 209.5 million by 2035, growing at a CAGR of 19.2% over the assessment period 2025 to 2035

Attributes	Values
Estimated Australia Industry Size in 2025	USD 36.2 million
Projected Australia Value in 2035	USD 209.5 million
Value-based CAGR from 2025 to 2035	19.2%

The Asia-Pacific dietary supplements market, valued at approximately $XX million in 2025, is projected to experience robust growth, driven by a rising health-conscious population, increasing disposable incomes, and growing awareness of the benefits of preventative healthcare. The market's 8.21% CAGR from 2019-2033 indicates significant expansion, particularly within key segments like vitamins, minerals, and probiotics. China, Japan, and India are expected to be the primary growth drivers due to their large populations and burgeoning middle classes actively seeking improved wellness through supplementation. The strong preference for herbal supplements rooted in traditional medicine within these regions further boosts market potential. Distribution channels are diversifying, with online retail experiencing rapid growth alongside traditional channels like pharmacies and supermarkets. However, regulatory challenges and concerns regarding product authenticity and quality present potential restraints, necessitating stringent quality control and transparent labeling practices for sustained market expansion. The competitive landscape is dynamic, featuring both multinational giants like Abbott Laboratories and Pfizer Inc., alongside regional players catering to specific cultural preferences. This competition fosters innovation and drives the development of specialized products targeting niche consumer segments. The increasing prevalence of chronic diseases like diabetes and cardiovascular conditions fuels demand for supplements addressing specific health needs. Furthermore, the integration of technology, such as personalized nutrition plans and online consultations, will further enhance market growth. Future growth hinges on effectively addressing consumer concerns regarding safety and efficacy, as well as adapting to evolving consumer preferences and technological advancements. Strategic partnerships and collaborations between supplement manufacturers and healthcare professionals can play a critical role in building consumer trust and driving market expansion. Recent developments include: March 2023: EZZ launched five new products ranging from brain to joint and maternal health amid rising consumer demand in China. The products for all age groups ranging from children to the elderly, focus on supporting brain function, fetal brain development, and eye health., June 2021: Amway India announced the launch of its Nutrilite Vitamin C Cherry Plus, intended for individuals with weakened immunity that comes with the benefit of extended-release technology., March 2021: DSM launched ampli-D, a three times faster-acting form of vitamin D supplement, in Australia.. Notable trends are: Increasing Health Expenditure in Asia-Pacific Countries.

Access Asia-Pacific Nutritional Supplements Industry Overview which includes Asia Pacific country analysis of (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC), market split by Product, Consumer group, Formulation, Distribution Channel

The Australia Oral Clinical Nutrition Supplements market is estimated to be worth USD 83.6 million by 2025 and is projected to reach a value of USD 211.0 million by 2035, growing at a CAGR of 9.7% over the assessment period 2025 to 2035

Attributes	Values
Estimated Australia Industry Size (2025)	USD 83.6 million
Projected Australia Value (2035)	USD 211.0 million
Value-based CAGR (2025 to 2035)	9.7%

The Australia protein supplements market value reached around USD 210.44 Million in 2024 due to the increasing health consciousness among consumers, which has led to a rising demand for protein supplements as part of a balanced diet. The industry is expected to grow at a CAGR of 5.05% during the forecast period of 2025-2034 to attain a value of USD 344.42 Million by 2034. The rise of bodybuilding trend among the population is also contributing to the demand for protein supplements. Furthermore, the increasing focus on weight management and healthy lifestyles has prompted consumers to seek out fat-free and nutritious products, further fuelling market growth.

The Australian Prenatal Vitamin Supplements market is estimated to be worth USD 2.9 million by 2025 and is projected to reach a value of USD 18.1 million by 2035, growing at a CAGR of 20.0% over the assessment period 2025 to 2035.

Attributes	Values
Estimated Australia Industry Size (2025)	USD 2.9 million
Projected Australia Value (2035)	USD 18.1 million
Value-based CAGR from 2025 to 2035	20.0%

Snapshot img

Probiotic Dietary Supplements Market Size 2024-2028

The probiotic dietary supplements market size is forecast to increase by USD 1.16 billion at a CAGR of 4.5% between 2023 and 2028. Probiotic dietary supplements have gained significant attention in the market due to their potential benefits in addressing various health concerns. The rising awareness of the advantages of probiotics, such as improving gut health and boosting the immune system, is driving market growth. Additionally, probiotics are increasingly being used to manage weight and prevent conditions like antibiotic-associated diarrhea, urogenital infections, diarrhea, high cholesterol, skin disorders, irritable bowel syndrome, and lung infections. However, challenges persist, including the availability of counterfeit supplements and inconsistent product quality. These issues necessitate stringent regulatory oversight and industry best practices to ensure consumer safety and trust. The market is expected to continue its expansion, driven by increasing consumer demand and innovative product development.

What will be the Size of the Market During the Forecast Period?

Request Free Sample

The market is witnessing significant growth due to the increasing awareness of the role of gut health and immunity in overall well-being. Probiotics are live bacteria and yeasts that provide numerous health benefits, particularly in digestive health, immune health, weight management, energy levels, and skin health. Digestive Health: Probiotics play a crucial role in maintaining a healthy balance of gut bacteria, which aids in digestion, nutrient absorption, and the prevention of digestive ailments such as intestinal inflammation and antibiotic-associated diarrhea. Immune Health: Probiotics also support immune health by enhancing the body's natural defenses and reducing the risk of urogenital infections and diarrhea.

Moreover, weight Management: Probiotics have been shown to aid in weight management by modulating metabolism and reducing body weight and body fat. Probiotics can improve energy levels by enhancing nutrient absorption and metabolism, making them an essential addition to a healthy lifestyle. Probiotics have been linked to improved skin health by reducing inflammation, enhancing skin barrier function, and promoting the production of collagen. The gut is the body's largest immune organ, and maintaining a healthy gut microbiome is essential for overall health. Probiotics help promote a healthy gut microbiome, which can lead to better health outcomes.

Furthermore, preventive Healthcare: Probiotics are increasingly being recognized as a valuable tool in preventive healthcare, as they can help address various health conditions, including high cholesterol and skin disorders. Probiotics are increasingly being incorporated into beverage formulations, making it easier for consumers to incorporate them into their daily routine. With advancements in probiotic technology, customized probiotic formulations are becoming increasingly popular, allowing consumers to address specific health concerns and individualized nutritional needs. Some of the commonly used probiotic strains include Lactic Acid Bacteria (Lactobacillus and Streptococcus thermophilus), Lactobacillus plantarum (twk10), Lactobacillus helveticus Rosell-52, and Bifidobacterium longum Rosell-175.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Application

  Nutritional supplements
  Specialty nutrients
  Food and beverages
  Infant formula


Geography

  North America

    US


  Europe

    Germany
    UK


  APAC

    China


  South America



  Middle East and Africa

By Application Insights

The nutritional supplements segment is estimated to witness significant growth during the forecast period. Probiotic dietary supplements have gained significant traction in the global market due to their numerous health benefits. In 2023, the nutritional supplements segment held the largest market share in the probiotic dietary supplements industry. These supplements comprise vitamins, minerals, meal replacements, herbs, sports nutrition products, and others. Consumption of these supplements is aimed at enhancing the nutritional value of one's diet. Probiotics, specifically those containing friendly bacteria for the digestive tract, are increasingly popular in developed economies. These supplements offer protection against various health conditions such as antibiotic-associated diarrhea, urogenital infections, and skin disorders.

Moreover, they are beneficial for individuals suffering from high cholesterol levels, irritable bowel syndrome, lung infections, and inflammatory bowel disease. The market is projected to expan

The Australian soy protein market, valued at approximately $150 million AUD in 2025, is projected to experience robust growth, driven by increasing consumer demand for plant-based protein sources and the expanding food and beverage industry. This growth is further fueled by the rising popularity of vegan and vegetarian diets, coupled with growing awareness of the health benefits associated with soy protein, including its high protein content, fiber, and isoflavones. The market is segmented by form (concentrates, isolates, textured/hydrolyzed), and end-use (animal feed, personal care, food and beverages – encompassing bakery, breakfast cereals, condiments/sauces, dairy alternatives, meat alternatives, RTE/RTC foods, and snacks – and supplements including baby food, elderly nutrition, and sports nutrition). Significant players like Cargill, ADM, and Bunge, along with regional players, are actively shaping the market landscape through strategic partnerships, product innovation, and expansion into new segments. The projected Compound Annual Growth Rate (CAGR) of 3.99% from 2025 to 2033 indicates sustained market expansion. However, potential restraints such as fluctuating soy prices and evolving consumer preferences towards other plant-based protein sources need to be considered. The strong growth forecast is primarily driven by the increasing demand from the food and beverage sector, particularly in ready-to-eat and ready-to-cook food products, and the expanding dietary supplement market catering to health-conscious consumers. The Australian market's focus on clean-label products and sustainable sourcing practices will influence product development and market competition in the coming years. The dominance of specific soy protein forms, like isolates, in certain sectors (e.g., dietary supplements) and concentrates in animal feed, suggests opportunities for manufacturers to tailor their offerings to match the unique requirements of each application. The market’s performance will be closely tied to broader economic trends and agricultural production in Australia and globally, impacting soy bean prices and supply chains. Continued innovation in soy protein processing technologies, focused on enhancing functionality, improving taste profiles, and reducing costs, will be crucial in sustaining the market's growth trajectory. Further segmentation by specific dietary applications (e.g., high-protein bars, vegan cheese, plant-based meat alternatives) will offer a granular understanding of the market’s potential. Recent developments include: December 2022: Harvest B, an Australian B2B alternative protein company, announced its expansion in Australia by opening its plant-based meat ingredient facility in Australia. The facility, according to Harvest B, is a cutting-edge facility equipped with the most advanced manufacturing technology for the production of proteins like soy, pea, wheat, and oat. Additionally, the facility will include a new Research and Development laboratory, where researchers will focus on optimizing plant-based meat ingredients., March 2022: GrainCorp announced their collaboration with Australia's National Science Agency CSIRO and a renowned plant-based food manufacturer, 'v2food', for a research project that was valued at USD 4.4 million in the plant-based protein market. GrainCorp raised the funding amount from the Australian Government's Cooperative Research Centres Projects (CRC-P) Program to separate and manufacture proteins from soy, fava beans, canola, and chickpeas on a large scale., February 2021: DuPont merged its Nutrition Business with International Flavors & Fragrances (IFF), thus establishing a company that may become a leading supplier of ingredients to the food industry.. Key drivers for this market are: Rising Demand for Plant-based Protein Sources, Strategic Investments by Players Operating in the Market. Potential restraints include: Rising Demand for Plant-based Protein Sources, Strategic Investments by Players Operating in the Market. Notable trends are: Rising Demand for Plant-based Protein Sources.