The Australia Dietary Supplements Market report segments the industry into Type (Vitamin and Mineral Supplements, Proteins and Amino Acids, Fatty Acids, Probiotic Supplements, Other Dietary Supplements), Distribution Channel (Supermarkets/Hypermarkets, Convenience/ Grocery Stores, Drug Stores/Pharmacies, Online Retail Stores, Other Distribution Channels). Get five years of historical data alongside five-year market forecasts.

The mood and relaxation supplements category of Australia's vitamin and dietary supplements market witnessed the most rapid growth across categories between 2019 and 2024, with a CAGR of around **** percent. Beauty was the next fastest-growing vitamin and dietary supplements category during that period, recording a CAGR of almost ** percent.

In 2024, women's health supplements held the largest share of Australia's vitamin and dietary supplements market, at **** percent. This was followed by digestive health supplements and bone health supplements in ****** and ***** place.

The Australia dietary supplements market was valued at USD 3.59 Billion in 2024 and is expected to grow at a CAGR of 7.62%, reaching USD 7.48 Billion by 2034. The market growth is driven by increasing interest in holistic wellness, higher aging population, and innovation in supplement formulations.

The Australia Nutraceuticals Market Report is Segmented by Product Type (Functional Food, Functional Beverage, and Dietary Supplements), and Distribution Channels (Supermarkets and Hypermarkets, Convenience Stores, Specialty Stores, Online Retail, and Others). The Market Forecasts are Provided in Terms of Value (USD).

The Australia Pet Dietary Supplements market is estimated to be worth USD 24.4 million by 2025 and is projected to reach a value of USD 93.9 million by 2035, growing at a CAGR of 14.3% over the assessment period 2025 to 2035.

Attributes	Values
Estimated Australia Industry Size (2025)	USD 24.4 million
Projected Australia Value (2035)	USD 93.9 million
Value-based CAGR (2025 to 2035)	14.3%

In 2024, women's health supplements generated the highest revenue across Australia's vitamin and dietary supplements categories, with a revenue of over *** million Australian dollars recorded. This was followed by digestive health supplements and bone health supplements in second and third place.

Online vitamin and supplement retailers are benefiting from improving health consciousness as a growing number of Australians adopt a holistic approach to their health and wellbeing, driving demand for vitamins and dietary supplements. Increased knowledge of the benefits associated with taking vitamins and dietary supplements and long-term population trends are also driving industry growth. For example, Australia's ageing population has supported the industry, as many consumers have become increasingly proactive in managing age-related conditions. At the same time, intensifying external competitive pressures have weighed on the industry, as have changes to its operating environment. Discount pharmacies and supermarkets have been selling more health and wellbeing products, contributing to intense competition. In response, industry retailers have implemented price-discounting models to encourage consumers to shop online. Following several recent studies highlighting the presence of non-compliant products in the marketplace, product efficacy questions and associated regulatory concerns have cast a shadow over the industry's operating environment. The COVID-19 pandemic also collapsed the daigou channel, further influencing the industry's operating environment. Nonetheless, revenue is expected to have grown at a modest 2.1% annualised over the five years through the end of 2024-25, to $243.0 million. This includes expected growth of 3.1% in 2024-25 as health-conscious Australian consumers turn to new gummy products and targeted multi-vitamins to fill potential nutrient gaps in their diets. External competition will limit profit growth over the next few years, as many consumers seek out discounted vitamins and supplements across rival offline and online channels. In particular, they will be drawn to other online retailers that sell vitamins and supplements as part of a wider health and beauty offering, like Amazon. However, online shopping’s ongoing popularity and converging health, wellbeing and beauty trends will help sustain demand, as will new personalisation opportunities. With stable demand forecast, revenue is set to rise at an annualised 3.7% through the end of 2029-30, to an estimated $291.5 million.

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Probiotic Dietary Supplements Market Size 2024-2028

The probiotic dietary supplements market size is forecast to increase by USD 1.16 billion at a CAGR of 4.5% between 2023 and 2028. Probiotic dietary supplements have gained significant attention in the market due to their potential benefits in addressing various health concerns. The rising awareness of the advantages of probiotics, such as improving gut health and boosting the immune system, is driving market growth. Additionally, probiotics are increasingly being used to manage weight and prevent conditions like antibiotic-associated diarrhea, urogenital infections, diarrhea, high cholesterol, skin disorders, irritable bowel syndrome, and lung infections. However, challenges persist, including the availability of counterfeit supplements and inconsistent product quality. These issues necessitate stringent regulatory oversight and industry best practices to ensure consumer safety and trust. The market is expected to continue its expansion, driven by increasing consumer demand and innovative product development.

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The market is witnessing significant growth due to the increasing awareness of the role of gut health and immunity in overall well-being. Probiotics are live bacteria and yeasts that provide numerous health benefits, particularly in digestive health, immune health, weight management, energy levels, and skin health. Digestive Health: Probiotics play a crucial role in maintaining a healthy balance of gut bacteria, which aids in digestion, nutrient absorption, and the prevention of digestive ailments such as intestinal inflammation and antibiotic-associated diarrhea. Immune Health: Probiotics also support immune health by enhancing the body's natural defenses and reducing the risk of urogenital infections and diarrhea.

Moreover, weight Management: Probiotics have been shown to aid in weight management by modulating metabolism and reducing body weight and body fat. Probiotics can improve energy levels by enhancing nutrient absorption and metabolism, making them an essential addition to a healthy lifestyle. Probiotics have been linked to improved skin health by reducing inflammation, enhancing skin barrier function, and promoting the production of collagen. The gut is the body's largest immune organ, and maintaining a healthy gut microbiome is essential for overall health. Probiotics help promote a healthy gut microbiome, which can lead to better health outcomes.

Furthermore, preventive Healthcare: Probiotics are increasingly being recognized as a valuable tool in preventive healthcare, as they can help address various health conditions, including high cholesterol and skin disorders. Probiotics are increasingly being incorporated into beverage formulations, making it easier for consumers to incorporate them into their daily routine. With advancements in probiotic technology, customized probiotic formulations are becoming increasingly popular, allowing consumers to address specific health concerns and individualized nutritional needs. Some of the commonly used probiotic strains include Lactic Acid Bacteria (Lactobacillus and Streptococcus thermophilus), Lactobacillus plantarum (twk10), Lactobacillus helveticus Rosell-52, and Bifidobacterium longum Rosell-175.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Application

  Nutritional supplements
  Specialty nutrients
  Food and beverages
  Infant formula


Geography

  North America

    US


  Europe

    Germany
    UK


  APAC

    China


  South America



  Middle East and Africa

By Application Insights

The nutritional supplements segment is estimated to witness significant growth during the forecast period. Probiotic dietary supplements have gained significant traction in the global market due to their numerous health benefits. In 2023, the nutritional supplements segment held the largest market share in the probiotic dietary supplements industry. These supplements comprise vitamins, minerals, meal replacements, herbs, sports nutrition products, and others. Consumption of these supplements is aimed at enhancing the nutritional value of one's diet. Probiotics, specifically those containing friendly bacteria for the digestive tract, are increasingly popular in developed economies. These supplements offer protection against various health conditions such as antibiotic-associated diarrhea, urogenital infections, and skin disorders.

Moreover, they are beneficial for individuals suffering from high cholesterol levels, irritable bowel syndrome, lung infections, and inflammatory bowel disease. The market is projected to expand s

The Australia Probiotic Supplements market is estimated to be worth USD 36.2 million by 2025 and is projected to reach a value of USD 209.5 million by 2035, growing at a CAGR of 19.2% over the assessment period 2025 to 2035

Attributes	Values
Estimated Australia Industry Size in 2025	USD 36.2 million
Projected Australia Value in 2035	USD 209.5 million
Value-based CAGR from 2025 to 2035	19.2%

In the 2021 financial year, the sales of vitamins and dietary supplements in grocery stores and pharmacies in Australia totaled *** billion Australian dollars. After remaining steady at around * billion Australian dollars annually since 2018 sales have slumped in 2021.

Australia Nutrition & Supplements Market is valued at USD 4.5 billion, driven by health consciousness, fitness trends, and demand for vitamins and protein products.

The size of the Asia Pacific Dietary Supplements Industry market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 8.21% during the forecast period. The dietary supplements industry is a rapidly growing sector driven by increasing health awareness, lifestyle changes, and the demand for preventive healthcare. Valued at over 150 billion in 2022, the market includes products like vitamins, minerals, amino acids, botanicals, and herbal extracts. These supplements are available in various forms such as tablets, capsules, powders, and liquids. The industry’s growth is propelled by a global trend toward wellness, with consumers seeking supplements to enhance immunity, manage weight, improve digestion, and support mental health. One of the key drivers is the aging population in developed countries, as older adults tend to use supplements to address age-related health issues. Another significant demographic is the younger, health-conscious generation, which focuses on fitness, muscle growth, and general well-being. The demand for plant-based and natural supplements has also surged due to the increasing preference for organic and sustainable products. Recent developments include: March 2023: EZZ launched five new products ranging from brain to joint and maternal health amid rising consumer demand in China. The products for all age groups ranging from children to the elderly, focus on supporting brain function, fetal brain development, and eye health., June 2021: Amway India announced the launch of its Nutrilite Vitamin C Cherry Plus, intended for individuals with weakened immunity that comes with the benefit of extended-release technology., March 2021: DSM launched ampli-D, a three times faster-acting form of vitamin D supplement, in Australia.. Key drivers for this market are: Increasing Focus on Maintaining Health and Well-Being, Launching Supplements For Specific Purposes and Targeted Population. Potential restraints include: Supplement Consumption and Their Side-effects, Inclination Towards Substitute Products. Notable trends are: Increasing Health Expenditure in Asia-Pacific Countries.

Vitamin and supplement retailers have faced mixed conditions in recent years. Although overall sales of vitamins and supplements have been on the rise, supported by higher health consciousness among consumers and associated wellness trends, external competitive forces have eroded demand for traditional vitamin and supplement retailers. Consumers have been buying more health and wellbeing products from competing pure-play online retailers, pharmacies and supermarkets, which generally provide products that are less expensive. While the shift in shopping behaviours towards online channels was already occurring before the COVID-19 outbreak, the pandemic accelerated the trend and has significantly altered consumer purchasing patterns. Structural changes have also occurred in retail channels. During the pandemic, temporary closures of vitamin and supplement stores drove consumers to alternative channels for their vitamin purchases, and this trend has persisted post-pandemic. In view of these conflicting trends, revenue for the Vitamin and Supplement Stores industry is expected to contract at an annualised 1.6% over the five years through 2025-26 to $562.5 million. Revenue is anticipated to rise 1.4% in 2025-26, driven by higher prices for innovative products, including gummies and new multivitamins. Going forwards, Australia's ageing population and higher health consciousness will drive revenue growth as consumers progressively adopt a proactive and preventative approach to their health and wellbeing. Vitamin and supplement stores are also adopting new omnichannel business models, expanding online sales offerings. Even so, ongoing external competition from pharmacies and supermarkets will partly offset the full benefits of these trends as some consumers continue to purchase products from rival retail channels. Vitamin and supplement retailers will extend their product offerings to capitalise on burgeoning health and wellness trends and offset competitive pressures. Retailers will expand their product portfolios to cater to consumers taking a holistic approach to their health and wellbeing, while retail formats will change to position vitamin and supplement stores as wellness locations. These new offerings will support vitamin and supplement stores in the years to come. A mix of higher margin innovative and sustainable products and practitioner and niche brands is set to support profit margins. Revenue is forecast to expand at an annualised 1.6% over the five years through 2030-31 to $610.0 million.

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Vitamins Market Size 2025-2029

The vitamins market size is valued to increase USD 40.29 billion, at a CAGR of 8.2% from 2024 to 2029. Increasing number of product launches will drive the vitamins market.

Major Market Trends & Insights

North America dominated the market and accounted for a 39% growth during the forecast period.
By Application - Food and beverages segment was valued at USD 32.71 billion in 2023
By End-user - Adults segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: 105.75 million
Market Future Opportunities: USD 40,287.90 million
CAGR : 8.2%
North America: Largest market in 2023

Market Summary

The market encompasses a dynamic and continually evolving landscape, driven by increasing health consciousness among consumers and the increasing number of product launches. Core technologies, such as encapsulation and microencapsulation, enable improved bioavailability and sustained-release formulations, shaping the market's growth. Applications span various sectors, including food and beverages, dietary supplements, and pharmaceuticals. Regulations play a crucial role, with stringent guidelines ensuring product safety and efficacy. Looking ahead, the forecast period presents both challenges and opportunities, with misleading advertisements and promotions by market players posing potential risks, while advancements in research and development continue to fuel innovation.
According to recent market data, vitamin D supplements account for over 30% of the market share due to their essential role in bone health and immune system support. Related markets such as the dietary supplements and functional foods sectors further expand the market's reach.

What will be the Size of the Vitamins Market during the forecast period?

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How is the Vitamins Market Segmented and what are the key trends of market segmentation?

The vitamins industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Application

  Food and beverages
  Pharmaceuticals and cosmetics
  Feed additives


End-user

  Adults
  Children and teenager
  Infants


Distribution Channel

  Pharmacies and drug stores
  Supermarkets and hypermarkets
  Online channels


Product Type

  Single vitamin
  Multivitamin


Geography

  North America

    US
    Canada
    Mexico


  Europe

    Germany
    UK


  APAC

    Australia
    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Application Insights

The food and beverages segment is estimated to witness significant growth during the forecast period.

The market is experiencing notable growth, with the food and beverages segment witnessing significant expansion. This trend is driven by the increasing consumer preference for health and wellness products. Vitamins play a crucial role in various cellular processes, including immune function, bone health, and cognitive function. They possess antioxidant properties that help combat oxidative stress and inflammation. Clinical trials continue to assess the efficacy of vitamins in addressing nutrient deficiencies and metabolic pathways. Quality control measures and regulatory compliance are essential in ensuring the safety and efficacy of vitamin supplements. However, vitamin interactions and toxicity levels are critical concerns that manufacturers must address.

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The Food and beverages segment was valued at USD 32.71 billion in 2019 and showed a gradual increase during the forecast period.

Bioavailability studies and absorption rate research are ongoing to optimize the efficacy of synthetic vitamins. Manufacturing processes, including food fortification, are evolving to meet consumer demands for natural vitamin sources and various dosage forms. Vitamin stability and genetic variations also impact the market dynamics. The market's future growth is expected to be robust, with a growing emphasis on personalized nutrition and pharmacokinetics. Natural vitamin sources and manufacturing processes that minimize synthetic inputs are gaining popularity. Pharmaceutical companies are exploring the potential of vitamins in drug interactions and cognitive function enhancement. According to recent market data, the market is expected to grow by 15% in the next year.

Meanwhile, future industry growth expectations indicate a potential expansion of up to 20% over the next five years. These figures reflect the continuous evolution and expanding applications of vitamins across various sectors.

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Regional Analysis

North America is estimated to contribute 39% to the growth of the global market during th

The global sales of veterinary dietary supplements are estimated to be worth USD 2,110.4 million in 2024 and anticipated to reach a value of USD 4,190.4 million by 2034. Sales are projected to rise at a CAGR of 7.1% over the forecast period between 2024 and 2034. The revenue generated by Veterinary Dietary Supplements in 2023 was USD 1,970.5 million.

Attributes	Key Insights
Historical Size, 2023	USD 1,970.5 million
Estimated Size, 2024	USD 2,110.4 million
Projected Size, 2034	USD 4,190.4 million
Value-based CAGR (2024 to 2034)	7.1%

Semi Annual Market Update

Particular	Value CAGR
H1	8.1% (2023 to 2033)
H2	7.8% (2023 to 2033)
H1	7.1% (2024 to 2034)
H2	6.7% (2024 to 2034)

Country-wise Insights

Countries	Value CAGR (2024 to 2034)
USA	2.2%
Germany	2.2%
China	7.1%
France	3.6%
India	8.0%
Spain	4.1%
Australia	3.3%
South Korea	5.6%

Category-wise Insights

By Dosage Form	Gummies and Chewable
Value Share (2024)	45.1%

By Application	Joint Health Support
Value Share (2034)	21.5%

Access Asia-Pacific Nutritional Supplements Industry Overview which includes Asia Pacific country analysis of (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC), market split by Product, Consumer group, Formulation, Distribution Channel

In Australia Botanical Supplements Market, It is experiencing rapid growth, driven by increasing consumer interest in natural and plant-based solutions for health and wellness.

The Australia protein supplements market value reached around USD 210.44 Million in 2024 due to the increasing health consciousness among consumers, which has led to a rising demand for protein supplements as part of a balanced diet. The industry is expected to grow at a CAGR of 5.05% during the forecast period of 2025-2034 to attain a value of USD 344.42 Million by 2034. The rise of bodybuilding trend among the population is also contributing to the demand for protein supplements. Furthermore, the increasing focus on weight management and healthy lifestyles has prompted consumers to seek out fat-free and nutritious products, further fuelling market growth.

The Australia Oral Clinical Nutrition Supplements market is estimated to be worth USD 83.6 million by 2025 and is projected to reach a value of USD 211.0 million by 2035, growing at a CAGR of 9.7% over the assessment period 2025 to 2035

Attributes	Values
Estimated Australia Industry Size (2025)	USD 83.6 million
Projected Australia Value (2035)	USD 211.0 million
Value-based CAGR (2025 to 2035)	9.7%