The Australia dirt bike market size reached USD 848.98 Million in 2024. The market is expected to grow at a CAGR of 5.90% between 2025 and 2034, reaching almost USD 1506.11 Million by 2034.

Australia’s dirt bike market is projected to grow at 8.64% CAGR from 2025 to 2030, supported by the popularity of off-road sports and increasing consumer interest in recreational a

As of the third quarter of 2023, Yamaha was the leading Japanese motorcycle brand in Australia with a market share of ***** percent. The brand Kawasaki followed with a share of ***** percent.

The Motorcycle Dealers industry's revenue has faced mixed trading conditions over the past few years, as the COVID-19 pandemic wrought havoc on global supply chains and demand fluctuated heavily. Downstream demand spiked during the 2020 and 2021 calendar years, as a combination of rising real household discretionary income and restrictions on various types of spending juiced demand for new and used motorcycles. The closure of Australia's international border drove greater interest in domestic holidays, which included many households purchasing a new motorcycle. As pandemic-related restrictions were wound back in 2021-22, customer demand eased, while global supply chain constraints tanked stock deliveries, especially for new motorcycles or motor scooters. Yet, the effect of falling sales volumes was only partially felt by dealers, because prices soared, especially on the second-hand market. Overall, revenue is expected to decline at an annualised 0.6% over the five years through 2023-24, to total $1.8 billion. This includes an anticipated decline of 2.6% in 2023-24, as faltering demand from the agricultural sector weakens industrywide sales.The industry is highly fragmented, with most enterprises contributing only a small share of industry revenue. Dealers often require franchising agreements with key motorcycle manufacturers and distributors like Honda, Yamaha, Suzuki and Kawasaki to resell products to consumers. Given the minimal incremental benefits that acquisitions offer, dealerships typically remain small and independent. This structure makes it harder for dealers to pass on higher costs to customers, which has weighed on profit margins since 2021-22 when costs surged. Nonetheless, some dealer consolidation has occurred over the past decade as larger dealerships, like MotorCycle Holdings, engaged in an aggressive mergers and acquisition strategy.Consumer optimism and rising household discretionary income are projected to be key drivers of industry expansion over the next few years. A rise in the percentage of Australians that are concerned about environmental issues offers prospects for growth, driving consumers towards electric models of motorcycles and motor scooters. New models are set to flood the Australian market, providing a key growth segment for dealers and wholesalers. Overall, industry revenue is forecast to rise at an annualised 1.6% over the five years through 2028-29, to reach $1.9 billion.

The global dirt bike carrier market is experiencing robust growth, driven by the rising popularity of off-road motorcycling and increasing participation in motocross and enduro events. The market, estimated at $500 million in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 7% from 2025 to 2033, reaching approximately $850 million by 2033. This growth is fueled by several key factors: a surge in recreational dirt bike riding, expanding organized racing events, and the increasing availability of diverse carrier options catering to varying bike sizes and transportation needs. The online sales segment is witnessing faster growth compared to offline retail, reflecting the convenience and wider reach of e-commerce platforms. Furthermore, the demand for double carrier models is exceeding that of single carrier options, driven by the needs of families and groups participating in off-road adventures. Geographic expansion is also significant, with North America and Europe holding dominant market shares, but Asia Pacific showing strong potential for future growth due to the expanding middle class and rising disposable incomes. Restraints to market growth include high initial costs associated with high-quality carriers and potential regulations related to vehicle safety and transportation. The competitive landscape is characterized by a mix of established players and emerging brands. Key players like Mo-Tow Australia and MotoTote are leveraging brand recognition and established distribution networks. However, newer companies are entering the market by offering innovative designs, enhanced features, and competitive pricing. The market is witnessing a trend towards specialization, with companies focusing on specific carrier types (e.g., truck bed carriers, hitch-mounted carriers) or targeting niche customer segments (e.g., professional racers, recreational riders). This segmentation is enhancing market penetration and providing customers with a wider range of options tailored to their specific needs. Future growth will be influenced by advancements in carrier materials (lighter, stronger alloys) and designs that improve ease of use and bike security. Furthermore, the increasing integration of technology, such as intelligent load-bearing systems and tracking devices, could significantly impact market expansion.

This statistic shows the market share of leading motorcycle manufacturers for road bikes in Australia in 2016. That year, Harley-Davidson ranked first with a market share of **** percent in total road bike sales in Australia.

Discover the expected growth of the motorcycle and bicycle market in Australia over the next decade, with a projected increase in market volume to 1.3M units and market value to $944M by 2035.

The global dirt bike carrier market is experiencing robust growth, driven by the rising popularity of off-road motorcycling and increased participation in dirt bike racing and recreational riding. This expanding user base fuels demand for safe and convenient transportation solutions for these vehicles. Furthermore, advancements in carrier design, incorporating features like improved weight distribution, enhanced security mechanisms, and easier loading/unloading systems, are attracting more consumers. The market's segmentation into single and double carriers caters to diverse needs, with double carriers gaining traction due to the increasing number of families and riding groups participating in off-road activities. We estimate the 2025 market size to be $150 million, exhibiting a Compound Annual Growth Rate (CAGR) of 7% from 2025 to 2033. This growth is projected to continue, fueled by increasing disposable incomes in key markets and the expanding global off-road motorcycle community. Several factors contribute to this positive outlook. The online sales channel is witnessing significant expansion, offering greater convenience and access to a wider range of products. However, offline retail channels remain crucial, offering opportunities for hands-on product assessment and immediate purchase. Geographical distribution shows a strong presence in North America and Europe, driven by established markets and high levels of dirt bike ownership. However, emerging markets in Asia Pacific and other regions present significant growth potential, particularly as infrastructure develops and motorcycle culture expands. Competition among existing players like Mo-Tow Australia, MotoTote, and others is driving innovation and improved product offerings, which ultimately benefits consumers. While potential restraints such as economic downturns or fluctuations in raw material prices could impact growth, the overall market outlook remains optimistic given the inherent appeal of off-road motorcycling and the continued refinement of dirt bike carrier technology.

Market Size statistics on the Motorcycle Dealers industry in Australia

Comprehensive dataset of 904 Motorcycle dealers in Australia as of July, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

This statistic shows the market share for leading motorcycle brands for off-road motorcycles in Australia in 2016. That year, Yamaha was leading with a market share of **** percent.

Employment statistics on the Motorcycle Insurance industry in Australia

Employment statistics on the Motorcycle Dealers industry in Australia

Motorcycle insurers have been caught up in the sectorwide price cycle. Claims payouts are climbing, and insurers have had to reshuffle their business strategies to maintain profitability. In recent years, premiums have rapidly skyrocketed to record highs, with motorcycle coverage being particularly vulnerable to such trends. Compared to other motor vehicles, motorcycles are more likely to be scrapped following an accident. With this in mind, insurers have begun pricing premiums higher to account for total forecast payouts across their members. Despite record claims, major insurer natural hazard capacities for the 2024 calendar year were even higher and haven't been met, causing premiums to vastly overshadow payouts. As a result, the industry’s profitability is expected to have spiked to 4.7% in 2024-25. Operators generate premiums by supplying private motorcycle insurance, compulsory third-party (CTP) insurance and commercial motorcycle insurance. Insurers have secured commercial insurance contracts with delivery companies to ensure more stable revenue. Several online-only motorcycle insurance providers, like Youi, have flourished by targeting small business niches, which has lowered market share concentration. Overall, price-driven growth has underpinned an expansion in revenue, which is expected to have climbed at an annualised 3.4% over the five years through 2024-25 to $1.1 billion. Despite more motor vehicles inhabiting the roads, motorcycles have marginally shrunk as a share of total vehicles in recent years. With premium growth slowing in 2024-25 after back-to-back spikes, motorcycle insurance revenue is expected to drop 3.6%. The rise of online businesses has reshaped motorcycle insurance, appealing more to young riders. However, motorcycle sales will come under pressure as car manufacturers introduce vehicles that are more fuel-efficient, which has traditionally been a point of difference for motorcycles. Revenue is forecast to essentially remain stable over the five years through 2029-30, at $1.1 billion. Motorcycle insurers will focus on building brand awareness and customer loyalty through their agents and distributors, and will focus on retaining customers rather than acquiring greater market share. As more young riders upgrade from their first motorcycles over the next few years, private motorcycle insurance coverage will rise, supporting revenue.

Motorcycle Parts (Except Saddles) Market Size Value in Australia, 2021 Discover more data with ReportLinker!

Comprehensive dataset containing 4 verified Kawasaki motorcycle dealer businesses in Australia with complete contact information, ratings, reviews, and location data.

Operators in this industry rent motorcycles for short-term use.

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Adventure Motorcycles Market Size 2024-2028

The adventure motorcycles market size is forecast to increase by USD 12224.35 million at a CAGR of 6.46% between 2024 and 2028. The market is experiencing significant growth, driven by several key trends. Firstly, there is an increasing trend toward adventurous sporting, with consumers seeking thrilling experiences and a desire to explore new territories. Secondly, technological advances in adventure motorcycles continue to shape the market, with innovations such as improved suspension systems, enhanced engine performance, and advanced safety features. Lastly, environmental concerns are becoming a significant factor, with manufacturers focusing on reducing the carbon footprint of their products through the use of electric and hybrid motorcycles. These trends are shaping the market, offering both opportunities and challenges for industry players.

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Adventure motorcycles, often referred to as ADV bikes or street-legal adventure motorcycles, have surged in popularity among thrill-seekers. These bikes are designed for versatility, featuring large fuel tanks, high-raked suspensions, and rugged tires that make it easy for riders to tackle both paved roads and off-road trails. Most adventure motorcycles are equipped with dual-purpose tires, rear-view mirrors, instruments, lights, and turn signals, ensuring a safe and comfortable riding experience.

Engine sizes vary, with some models offering larger engines for added power and torque. Riders can also choose from a wide range of accessories to customize their bikes for different riding conditions. Another key feature is the fuel capacity, which allows for long-distance travel without the need for frequent refueling stops. The adventure motorcycle market appeals to a diverse group of riders, including commuters who appreciate the rugged construction and off-road capabilities of these machines. With readily available spare parts and a solid support infrastructure, adventure motorcycles are a reliable option for those looking to enjoy exhilarating rides.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.

Type

  500cc-1000cc
  Above 1000cc


Application

  Off-road
  On-road


Geography

  APAC

    China


  Europe

    Germany
    UK


  North America

    US


  South America



  Middle East and Africa

By Type Insights

The 500cc-1000cc motorcycle segment is expected to see substantial growth in the coming years. Enthusiasts looking for exciting adventure rides are increasingly drawn to larger engine capacity bikes, particularly those over 500cc, commonly known as adventure motorbikes or ADV bikes. These motorcycles offer a range of benefits that enhance the riding experience.

First and foremost, they feature advanced suspension systems that improve handling on rugged terrain. Their larger fuel capacity allows for longer trips without frequent stops, while dual-purpose tires ensure optimal performance on both paved roads and dirt trails. Many adventure motorbikes also come equipped with various riding modes, accessory options, and electronic suspension systems that enhance comfort and control for the rider. Additional features like navigation systems and riding aids make every journey more enjoyable.

Engine capacity is a crucial consideration, as multi-cylinder motorcycles deliver greater power and torque, resulting in improved acceleration and higher top speeds. These street-legal bikes are designed for off-road capabilities, boasting high-quality chassis, high-raked suspensions, large fuel tanks, and aerodynamic fairings. Adventure riders appreciate not just the performance but also the distinctive styling and sound of these bikes, which are equipped with features like body positioning options, windscreens, rear-view mirrors, and rugged tires for a more immersive riding experience.

Motorcycle manufacturers are continuously innovating, introducing connected technologies, weight reduction methods, and advanced battery and radar systems to meet the rising demand for adventure bikes. New offerings, such as Zontes' 500cc adventure bike, The 500 T, are generating additional excitement in the market. In summary, adventure motorcycles combine power, comfort, and versatility, making them a compelling choice for those seeking thrilling, long-distance rides across diverse terrains.

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The 500cc-1000cc segment accounted for USD 16.85 billion in 2018 and showed a gradual increase during the forecast period.

Regional Insights

APAC is estimated to contribute 62% to the growth of the global market during the forecast period. Technavio's analyst

The article discusses the expected rise in demand for motorcycles and bicycles in Australia, leading to an upward consumption trend over the next decade. Market performance is projected to see a slight increase, with a CAGR of +0.4% from 2024 to 2035, resulting in a market volume of 1.3M units and a value of $944M by the end of 2035.

The Australia Motorcycle Helmet market is anticipated to add more than USD 25.70 million from 2023 to 2028