The Australia E-Commerce Market Report is Segmented by Business Model (B2C, B2B), Device Type (Smartphone / Mobile, Desktop and Laptop, Other Device Types), Payment Method (Credit / Debit Cards, Digital Wallets, BNPL, Other Payment Method), B2C Product Category (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverages, and More). The Market Forecasts are Provided in Terms of Value (USD).

The Australia e-commerce market size was valued at USD 536.0 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 1,568.60 Billion by 2033, exhibiting a CAGR of 12.70% from 2025-2033. The market is driven by the growing reliance on smartphones for purchasing goods, as it allows users to purchase goods anytime and from anywhere, and the integration of artificial intelligence (AI) due to the capability of AI to recommend products as per the browsing history results in a customized shopping experience.

The revenue in the e-commerce market in Australia was forecast to continuously increase between 2025 and 2029 by in total **** billion U.S. dollars (+***** percent). After the seventh consecutive increasing year, the revenue is estimated to reach ***** billion U.S. dollars and therefore a new peak in 2029. Find more information concerning Latvia and Russia. The Statista Market Insights cover a broad range of additional markets.

The Australia e-commerce market size reached USD 30.51 Billion in 2024. The market is expected to grow at a CAGR of 5.30% between 2025 and 2034, reaching almost USD 51.14 Billion by 2034.

The Australian e-commerce market is experiencing robust growth, driven by increasing internet penetration, smartphone adoption, and a shift in consumer preferences towards online shopping convenience. With a CAGR of 13.70%, the market exhibits significant potential for expansion. The B2C segment, encompassing diverse sectors like beauty and personal care, consumer electronics, fashion and apparel, food and beverages, furniture and home, and others, dominates the overall market share. While precise market size figures for 2025 are unavailable, extrapolating from the provided CAGR and assuming a 2024 market size of approximately $50 Billion (a reasonable estimate given global trends and Australia's economy), the 2025 market size is estimated to be around $56.85 Billion. This growth is further fueled by the rise of mobile commerce and the increasing adoption of digital payment methods. Key players like Amazon, eBay, Kogan, and major retailers such as Woolworths and Coles are aggressively competing to capture market share, leading to intense innovation in logistics, customer service, and personalized shopping experiences. The B2B e-commerce segment, although smaller than B2C, is also demonstrating considerable growth, fueled by the increasing adoption of digital procurement solutions by businesses across various sectors. This segment is expected to benefit from improvements in supply chain management and digitalization efforts by businesses. However, challenges remain, including concerns around cybersecurity, data privacy, and maintaining a competitive edge in a rapidly evolving technological landscape. The ongoing expansion of high-speed internet access in regional areas and government initiatives aimed at supporting digital businesses will continue to propel the market's growth in the coming years. This indicates a promising outlook for investors and businesses looking to capitalize on the burgeoning Australian e-commerce sector. Continued innovation in areas like augmented reality and personalized recommendations are expected to further enhance the shopping experience and drive further market expansion. Recent developments include: April 2022 - Pinterest announced a strategic partnership with the E-commerce platform WooCommerce, which will enable WooCommerce's 3.6 million merchants the convert their product catalogs into Shoppable Pins on Pinterest. with this partnership, a new Pinterest app within WooCommerce would be launched, which will include various Pinterest shopping features such as tag deployment and catalog ingestion., May 2022 - Marketplacer announced the completion of a new holistic online marketplace for True Woo, offering a range of products and services targeted at individuals seeking ways to improve their wellbeing. The E-commerce platform says the marketplace it has created for True Woo features products and services designed to improve mental, emotional, physical, and spiritual health.. Key drivers for this market are: Rise in Purchase Frequency and Online Spending, Rising Adoption of Click and Collect Services. Potential restraints include: Rise in Purchase Frequency and Online Spending, Rising Adoption of Click and Collect Services. Notable trends are: Rise in Purchase Frequency and Online Spending.

Australia's online shopping landscape witnessed significant growth in the online marketplaces segment in 2024, with a notable increase of over ** percent compared to the previous year. Additionally, the books, stationery, and multimedia segment showed an increase of almost **** percent. Across all other categories, online sales increased. Maintaining momentum in Australia’s e-commerce market Since 2021, Australia’s online retail market has been gradually expanding, accelerated by restrictions to in-store shopping throughout the pandemic. Now, the industry is tasked with maintaining online spending momentum through harnessing technologies, including artificial intelligence (AI), to foster consumer engagement through marketing techniques such as social media advertising. In 2024, total online spending on goods in Australia reached almost ** billion Australian dollars. The online marketplaces category emerged as the leading segment for online spending in Australia, accounting for around ** percent of online expenditure that year. Is Australia’s online marketplace landscape becoming more competitive? From global marketplaces such as Amazon to local Australian retailers including Kmart and supermarket giants Coles and Woolworths, Australia’s online retail market offers diverse shopping options. In particular, online marketplaces have been a key contributor to the country’s e-commerce market expansion owing to their extensive product ranges, largely lower prices, and convenient shopping experiences. With a climbing number of site visits, Amazon emerged as the most popular online retailer or marketplace in Australia in 2024, followed closely by eBay, Kmart, and Woolworths. Nonetheless, new market entrant Temu, which entered the Australian market in early 2023, has been causing a stir due to its heavily discounted goods. The Chinese e-commerce platform has been attracting an average of **** million Australian shoppers per month, according to a survey conducted in June 2024.

In 2015, the retail e-commerce share of all retail sales in Australia was *** percent. By 2019, this share was forecasted to increase to *** percent. In 2018, the digital buyer penetration was forecasted to reach ** percent, continuing a year-on-year increase from 2013. Consumers aged between ** to ** are the most active in the e-commerce market in the country.

E-commerce market

The net e-commerce sales of Woolworths topped the online B2C market in Australia in 2018. Coles, another Australian supermarket chain, trailed behind with the second highest online sales. Both Coles and Woolworth shoppers were equally willing to buy groceries online in this year. In terms of the electronics and media segment, Apple led the pack with net online sales amounting to almost *** million U.S. dollars.

Market growth

In 2017, domestic media retailers experienced the largest growth, over ** percent, for retail e-commerce sales in Australia. The number of Amazon sellers in Australia had increased over four-fold from the beginning of 2018 to August of the same year. For international retailers, department stores had the highest online sales growth. Online stores such as ASOS and The Iconic dominated the fashion segment in Australia in 2018, and look set to continue their growth in the future.

The Australian e-commerce market is experiencing robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 13.70% during the period 2019-2033. While the exact market size in 2025 ("XX Million") is unavailable, we can infer a significant value based on the provided CAGR and the historical period (2019-2024). Considering typical e-commerce growth trajectories and the market's maturity, a reasonable estimation for the 2025 market size would fall within the range of $40 Billion to $50 Billion AUD. This substantial value highlights the significant contribution of online retail to the Australian economy. Key drivers propelling this growth include increasing internet and smartphone penetration, a rising preference for convenient online shopping, and the expansion of digital payment options. Furthermore, the growing adoption of omnichannel strategies by major retailers like Woolworths, Coles, and Kmart further fuels the market's expansion, blurring the lines between physical and digital retail experiences. The competitive landscape is dominated by both international giants such as Amazon and eBay, and established Australian players including JB Hi-Fi, Kogan.com, and MyDeal. These companies are constantly innovating, offering competitive pricing, and leveraging data analytics to personalize customer experiences. Despite the strong growth, challenges remain. Increasing competition, concerns about data security and privacy, and the rising cost of logistics pose potential restraints to the market’s sustained expansion. However, strategic investments in technology and logistics infrastructure, along with the continued evolution of consumer preferences, suggest that the Australian e-commerce market will continue its impressive upward trajectory in the coming years. Specific growth areas to watch include the adoption of mobile commerce, the rise of social commerce, and the increasing demand for personalized online experiences. Key drivers for this market are: Rise in Purchase Frequency and Online Spending, Rising Adoption of Click and Collect Services. Potential restraints include: , High Cost of Equipment than Conventional Radiography is Discouraging the Market Growth. Notable trends are: Rise in Purchase Frequency and Online Spending.

Online shopping has become a way of life. Once considered a novelty, much like the internet itself, the online shopping phenomenon has surpassed business and consumer expectations. It has evolved and expanded rapidly, with escalating internet and broadband uptake and changing consumer attitudes helping online shopping become a mainstream retail avenue. Greater investment in online platforms to advance website navigation, enhance security and improve delivery is fuelling a shift in consumer buying habits towards online shopping. The pandemic brought retail trading in Australia to a standstill, with lockdown periods and restrictions leading to a surge in online shopping sales. As consumers jumped online at breakneck speed, the online market was flooded with new entrants and businesses ramped up their digital sales capabilities to keep up with demand. Despite the hype and surge in sales, challenging trading conditions in the post-pandemic environment have eroded some of the earlier gains. Strong inflation and rising interest rates have combined to create a cost-of-living crisis, with consumers reassessing their online spending habits in the face of tightening purse strings. Nonetheless, revenue is anticipated to have grown at an annualised 7.4% over the five years through 2024-25 and is expected to total $58.0 billion in the current year, when revenue is set to climb by an estimated 5.2%. Going forwards, online shopping revenue is forecast to climb at an annualised 6.5% through the end of 2029-30 to total a projected $79.4 billion, aided by continued consumer demand. Greater digital connectivity will allow consumers to shop anywhere and anytime, with advances in augmented reality opening new doors for online retailers. Strong revenue prospects will entice more bricks-and-mortar retailers to launch online stores to complement their physical store network, while many online retailers will open shopfronts and flagship stores, blurring the lines between the two. Escalating competition, particularly from international low-cost retailers like Temu and Shein, will limit growth in profitability.

Increasing internet penetration and smartphone adoption in Australia have been significantly enhancing access to online shopping platforms. According to the analyst from Verified Market Research, the Australia E-commerce Market, estimated to be worth USD 57.11 Billion in 2024 and likely to grow to USD 91.05 Billion by 2032.The rapid expansion of the Australia e-commerce market is primarily driven by rising consumer preferences for convenience, supported by advancements in payment systems and logistics infrastructure. It enables the market to grow at a CAGR of 6.20% from 2026 to 2032.

Australia's online retail spending rose across all segments for both domestic and international merchants in February 2025 compared to the year prior. In the grocery and liquor category, online retail expenditure to domestic merchants increased by around *** percent compared to the previous year. In comparison, international merchants in this category experienced a rise of **** percent. Leading online retailers and marketplaces As of 2024, Amazon and eBay were the top online retailers and marketplaces across Australia, with more than ** percent of online shoppers purchasing from Amazon and over ** percent from eBay that year. Both websites attract millions of monthly site visits, with eBay at around **** million visits per month as of February 2025. Australia’s supermarket giants, Woolworths and Coles, were also among the top online stores purchased from across the country, with Woolworths Group holding the largest share of Australia’s grocery retail market. Discount department stores Kmart and BIG W were also among the leading online retailers; nonetheless, department store chains have started to lose ground to online marketplaces such as Amazon, eBay, and Temu. Unsurprisingly, books and e-books were Amazon Australia’s most popular purchase categories, largely due to the popularity of Kindle and Audible, as well as the site often offering paperback books at lower prices compared to chain or independent bookstores. Online retail trends In 2020 and 2021, widespread restrictions to in-store shopping across Australia resulting from the COVID-19 pandemic drove many consumers to online shopping channels. Consequently, the country’s e-commerce market boomed during that period, with e-commerce growing by over **** percent in 2020 and 2021. Market growth slowed somewhat in 2022; nevertheless, long-lasting changes to consumer behavior are noticeable, with many shoppers engaging in omnichannel shopping activities. Shopping smart is becoming essential in current times, as inflation affects household disposable income, with consumers increasingly conducting in-depth research before purchasing, shopping during sales periods, bulk buying, and purchasing items, such as birthday or Christmas gifts, in advance. Furthermore, in recent years, product sustainability has come into greater focus across Australia, with many online shoppers preferring to purchase from ethical and sustainable brands.

The size of the Australia E-commerce Industry market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 13.70% during the forecast period.Electronic commerce is short for buying and selling products or services electronically using such channels as the internet and mobile phones. E-commerce has come to cover everything, from online retailers and auction sites to digital marketplaces and Internet banking.In Australia, the e-commerce industry has grown significantly over the past few years, influenced by factors such as increased internet penetration, the emergence of smartphones and mobile commerce, and changes in consumer behavior. The industry is important to the Australian economy because it creates jobs, boosts economic growth, and increases consumer choice.The online business offers lots of benefits both to the customers and the vendors. For vendors, it means a cost-effective reach to a more extensive market space and 24/7 functioning. For the customer, it means a convenient way of accessing a broader range of goods and services than ever before while comparing prices.Some of the key trends shaping the Australian e-commerce industry include mobile commerce, the growing importance of social media, cross-border e-commerce, and the use of artificial intelligence and machine learning to personalize the customer experience. Recent developments include: April 2022 - Pinterest announced a strategic partnership with the E-commerce platform WooCommerce, which will enable WooCommerce's 3.6 million merchants the convert their product catalogs into Shoppable Pins on Pinterest. with this partnership, a new Pinterest app within WooCommerce would be launched, which will include various Pinterest shopping features such as tag deployment and catalog ingestion., May 2022 - Marketplacer announced the completion of a new holistic online marketplace for True Woo, offering a range of products and services targeted at individuals seeking ways to improve their wellbeing. The E-commerce platform says the marketplace it has created for True Woo features products and services designed to improve mental, emotional, physical, and spiritual health.. Key drivers for this market are: Rise in Purchase Frequency and Online Spending, Rising Adoption of Click and Collect Services. Potential restraints include: , High Cost of Equipment than Conventional Radiography is Discouraging the Market Growth. Notable trends are: Rise in Purchase Frequency and Online Spending.

In the year ended April 2025, the e-commerce sales of KFC Australia accounted for around **** percent of its total sales. This marked an increase from the previous year, following a trend of year-on-year increases since 2021. The strong growth of e-commerce sales of KFC Australia can be attributed to the expansion of e-commerce channels and food delivery services, and KFC Australia's decision to join Uber Eats at the end of 2022.

The Australia E-Commerce Logistics Industry, with a market size of AUD 18,170.1 million, delivers insights on segmentation, supplier shifts, and adoption trends to inform strategic business moves.

According to Cognitive Market Research, the global cross-border e-commerce market size is USD 791542.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 30.50% from 2024 to 2031.

North America held the major market of more than 40%of the global revenue with a market size of USD 316616.88million in 2024 and will grow at a compound annual growth rate (CAGR) of 28.7%from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 237462.66million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 182054.71million in 2024 and will grow at a compound annual growth rate (CAGR) of 32.5%from 2024 to 2031.
Latin America's market will have more than 5% of the global revenue with a market size of USD 39577.11million in 2024 and will grow at a compound annual growth rate (CAGR) of 29.9%from 2024 to 2031.
Middle East and Africa are the major markets of around 2% of the global revenue with a market size of USD 15830.84 million in 2024 and will grow at a compound annual growth rate (CAGR) of 30.2%from 2024 to 2031.
The Credit/Debit Cards held the highest Cross border E commerce market revenue share in 2024.

Key Drivers of Cross border E commerce Market

Increasing Internet Penetration and Smartphone Adoption to Increase the Demand Globally

One of the key drivers in the cross-border e-commerce market is the increasing internet penetration and smartphone adoption worldwide. As more people gain access to the internet and smartphones, the potential customer base for online shopping expands, leading to a surge in cross-border e-commerce activities. The convenience of shopping online from international retailers, coupled with the availability of a wide range of products and competitive prices, has fueled the growth of cross-border e-commerce. Moreover, the ease of payment through digital wallets and online payment platforms has further facilitated cross-border transactions. This trend is expected to continue as internet infrastructure improves and smartphone technology becomes more affordable, driving the growth of cross-border e-commerce.

Growing Preference for Global Brands and Product Variety to Propel Market Growth

Another key driver in the cross-border e-commerce market is the growing preference among consumers for global brands and a wider variety of products. Cross-border e-commerce allows consumers to access products that may not be available in their local markets, giving them access to a broader selection of goods from around the world. This has led to an increase in demand for international brands and niche products that cater to specific interests and preferences. Additionally, cross-border e-commerce offers consumers the opportunity to compare prices and quality across different markets, empowering them to make informed purchasing decisions. As a result, retailers are increasingly focusing on expanding their product offerings and improving the shopping experience for cross-border shoppers, driving the growth of cross-border e-commerce.

Restraint Factors Of Cross border E commerce Market

Complex Regulatory Environment to Limit the Sales

One of the key restraints in the cross-border e-commerce market is the complex regulatory environment governing international trade and e-commerce. Different countries have varying regulations and policies regarding taxes, customs duties, import/export restrictions, and consumer protection laws, which can create barriers for cross-border e-commerce businesses. Adhering to these regulations can be challenging for e-commerce companies, especially smaller businesses that may not have the resources to navigate the complexities of international trade laws. This can result in delays, additional costs, and legal issues, limiting the growth of cross-border e-commerce.

Logistics Challenges and High International Shipping Costs

A major restraint in the cross-border e-commerce market is the inefficiency and high cost of international logistics. Delivering products across borders involves dealing with multiple carriers, customs delays, varying delivery standards, and return complications—all of which increase the total shipping time and expense. For consumers, this often translates into higher prices and uncertainty around delivery timelines, which can discourage repeat purchases. For sellers...

The Australia e-commerce in automotive aftermarket was valued at USD 1,503.5 million in 2024 and will reach USD 3,735.5 million by 2032, growing at 12.2% CAGR.

As of September 2020, WooCommerce was the leading e-commerce platform application in Australia holding a market share of around 34.38 percent. WooCommerce is an open source platform and is based on Wordpress.

The department stores category accounted for almost ********* of the total online expenditure in Australia as of February 2025. Following closely, the homeware and appliances category accounted for **** percent of online spending.

Australia Pet Care E-Commerce Market is driven by increasing pet ownership, the shift to online shopping, and the growing demand for premium pet care products.

Market Size statistics on the Online Shopping industry in Australia