The Hair Care Products in the Australian Market is Segmented by Type (Shampoo, Conditioner, Hair Colorants, and Other Types) and by Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Stores, and Other Distribution Channels). The Report Offers the Market Size in Value Terms in USD for all the Abovementioned Segments.

Hair Care Market Outlook

According to our latest research, the global hair care market size in 2024 stands at USD 94.8 billion, with robust consumer demand and evolving product innovation as significant growth drivers. The market is experiencing a steady expansion, registering a CAGR of 6.2% during the forecast period. By 2033, the hair care market is projected to reach an impressive USD 162.1 billion, propelled by the rising awareness of personal grooming, increased disposable income, and the growing influence of digital platforms. As per our latest research, the market’s upward trajectory is anchored by the continuous introduction of advanced formulas, natural ingredients, and targeted solutions that address diverse hair concerns globally.

One of the primary growth factors fueling the hair care market is the heightened consumer focus on health and wellness, which has significantly influenced purchasing decisions. Consumers are increasingly seeking products that offer not only aesthetic benefits but also contribute to the overall health of their scalp and hair. The demand for sulfate-free, paraben-free, and organic hair care solutions is surging, as individuals become more conscious of the long-term effects of harsh chemicals. This trend is further reinforced by the proliferation of social media influencers and beauty bloggers, who educate their audiences about the importance of using safe and effective hair care products. As a result, manufacturers are investing heavily in research and development to formulate products that cater to these evolving preferences, thereby driving sustained market growth.

Another critical growth driver is the diversification of product portfolios to cater to a wide range of hair types, textures, and concerns. The global hair care market is witnessing a surge in specialized products designed for curly, wavy, and textured hair, as well as solutions that address specific issues such as hair thinning, dandruff, and color protection. The increasing multicultural population in major markets like North America and Europe has prompted brands to develop inclusive product lines that resonate with diverse consumer bases. Furthermore, the rise in professional salon services and at-home hair treatments has expanded the market, as consumers seek salon-quality results from their personal care routines. This diversification has enabled brands to capture new market segments and foster brand loyalty among consumers.

Technological advancements and digital transformation are also playing a pivotal role in shaping the hair care market landscape. The integration of artificial intelligence and data analytics has enabled brands to offer personalized product recommendations, enhancing the consumer experience. E-commerce platforms and direct-to-consumer channels have revolutionized the way hair care products are marketed and distributed, providing consumers with convenient access to a wide array of options. Virtual try-on tools, augmented reality, and interactive marketing campaigns have further elevated consumer engagement, translating into higher sales and market penetration. These technological innovations are expected to continue driving market expansion, as brands leverage digital platforms to reach a broader audience and deliver tailored solutions.

Regionally, the Asia Pacific market remains at the forefront of global hair care consumption, underpinned by a large and youthful population, increasing urbanization, and rising disposable incomes. Countries such as China, India, and Japan exhibit a strong affinity for hair care products, driven by cultural emphasis on hair health and beauty. North America and Europe follow closely, with mature markets characterized by high product penetration and a preference for premium and organic offerings. The Middle East & Africa and Latin America are emerging as promising markets, with growing awareness of personal grooming and a shift towards modern retail formats. Regional trends and preferences continue to shape product development and marketing strategies, ensuring that global brands remain responsive to local consumer needs.

The size of the Australian Hair Care Industry market was valued at USD 1.34 Million in 2023 and is projected to reach USD 1.86 Million by 2032, with an expected CAGR of 4.82% during the forecast period. The Australian hair care industry is a dynamic sector within the broader beauty and personal care market, characterized by a diverse range of products and services designed to meet the varied needs of consumers. The industry encompasses a wide array of offerings, including shampoos, conditioners, styling products, treatments, and salon services. In recent years, the market has experienced significant growth, driven by increasing consumer awareness of hair health, the rising popularity of premium and natural products, and evolving grooming trends. A key trend in the Australian hair care industry is the growing demand for sustainable and eco-friendly products. Consumers are becoming more conscious of the environmental impact of their choices, prompting brands to develop formulations that are free from harmful chemicals, use biodegradable packaging, and adopt cruelty-free practices. This shift towards sustainability is reflected in the popularity of organic and plant-based ingredients, which are perceived as safer and more beneficial for hair and scalp health. Recent developments include: August 2023: Dercos by Vichy Laboratories launched its dermatological anti-dandruff shampoo line in Australia, targeting the core causes of dandruff with a proven formula. The product is available in different dermatological warehouses across Australia., October 2022: Epres Brand launched two different hair care products that include an at-home product and a professional in-salon SKU. The products are science-based treatments with the usage of Biodiffusion technology., September 2022: David Mallett's styling brand launched its two new products namely Fresh Eau de Concombre, which is a hair mist product type, and Volume Powder, which helps in retaining hair volume. The brand also introduced the "Pure" product line, which includes a shampoo and conditioner made 96% natural and fragrance-free.. Key drivers for this market are: Increasing Demand for Natural and Organic Hare care Products, Increasing Consumption of Shampoos. Potential restraints include: Problems Associated with the use of Synthetic Products. Notable trends are: Shampoo Holds a Prominent Share in the Australian Hair Care Market.

The Australia hair care products market size reached USD 1.16 Billion in 2024. The market is expected to grow at a CAGR of 4.50% between 2025 and 2034, reaching USD 1.80 Billion by 2034.

The Australia Hair Care Market was valued at USD 1.32 Billion in 2024 and is expected to reach USD 1.89 Billion by 2030 with a CAGR of 6.22%.

The revenue in the 'Hair Care' segment of the beauty & personal care market in Australia was forecast to continuously increase between 2025 and 2030 by in total *** billion AUD (AU$) (+***** percent). After the ninth consecutive increasing year, the revenue is estimated to reach **** billion AUD (AU$) and therefore a new peak in 2030. Notably, the revenue of the 'Hair Care' segment of the beauty & personal care market was continuously increasing over the past years.Find further information concerning the average revenue per capita in the 'Fragrances' segment of the beauty & personal care market in Spain and the revenue in the beauty & personal care market in Jamaica. The Statista Market Insights cover a broad range of additional markets.

Growing awareness of scalp health and personalized beauty routines has been fueled by increasing consumer preference for natural and dermatologically tested hair care solutions. According to the analyst from Verified Market Research, the Australia Hair Care Market is estimated to reach a valuation of USD 1.92 Billion over the forecast 2032, subjugating around USD 1.34 Billion valued in 2024.The rapid expansion of the Australia hair care market is primarily driven by rising investments in product innovation and the launch of multifunctional, eco-friendly hair care products tailored to diverse hair types. It enables the market to grow at a CAGR of 4.80% from 2026 to 2032.

The Australia Hair Care Market was valued at around USD 1.45 Billion in 2022, owing to increase rising awareness of hair health.

The Hair Care Market In APAC report segments the industry into Product Type (Colorant, Hair Spray, Conditioner, Styling Gel, Hair Oil, Shampoo, Other Products), Distribution Channel (Supermarkets/Hypermarkets, Speciality Stores, Online Retail Stores, Pharmacy and Drug Stores, Other Distribution Channels), and Geography (Japan, China, India, Australia, Rest of Asia-Pacific).

The Asia-Pacific (APAC) hair care market presents a significant growth opportunity, driven by rising disposable incomes, increasing awareness of personal grooming, and the burgeoning popularity of natural and organic hair care products. The market, valued at approximately $XX million in 2025 (assuming a logical extrapolation from the provided CAGR and market size), is projected to expand at a compound annual growth rate (CAGR) of 5.70% from 2025 to 2033. This growth is fueled by several key trends: a surge in demand for premium and specialized hair care products catering to diverse hair types and concerns (e.g., anti-hair fall, dandruff control, color protection); the increasing adoption of online retail channels, offering convenience and wider product choices; and the rising popularity of Korean and Japanese beauty trends influencing consumer preferences across the region. Key segments driving growth include shampoos, conditioners, and hair styling products. While the market faces restraints such as fluctuating raw material prices and intense competition, the overall outlook remains positive, particularly in rapidly developing economies like India and China. Significant regional variations exist within APAC. While Japan and Australia represent mature markets with established brands and relatively high per capita spending on hair care, countries like India and China exhibit tremendous growth potential due to their large populations and expanding middle class. The distribution channel landscape is also evolving, with online retail gaining traction, but traditional channels like supermarkets and specialty stores remain significant. Major players like L'Oréal, Unilever, and Henkel are actively competing to capture market share through product innovation, strategic partnerships, and targeted marketing campaigns. The increasing focus on sustainability and ethical sourcing further shapes the market dynamics, encouraging companies to develop eco-friendly and cruelty-free products. Future growth will likely be shaped by further penetration of online retail, the launch of innovative product formulations, and a growing focus on personalized hair care solutions catering to specific ethnicities and hair textures. Recent developments include: In April 2022, Kao launched a waterless dry shampoo sheet that was originally created for use in space. In response to the rising need for portable dry shampoos, Merit launched waterless dry shampoo, which included a shampoo sheet design originally created for use in space., In February 2022, India's leading ayurvedic and natural health care company, Dabur India Ltd, announced the launch of Virgin Coconut Oil, further strengthening its presence in the coconut oil market. Virgin coconut oil, according to Dabur, is 100% natural. It claimed that it could be used for cooking, skin and hair health, and as a massage oil., In March 2021, Dabur India expanded its product offering with the introduction of a premium line of shampoos under the Dabur Vatika Select brand. The newly announced Dabur product was made available exclusively on the e-commerce platform Flipkart before being rolled out across regular retail channels over the next few months.. Notable trends are: Increasing Demand for Organic/Herbal Hair Care Products.

The size of the Australia Beauty and Personal Care Products Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 4.19% during the forecast period. Beauty and personal care products encompass a wide range of items designed to enhance personal grooming, hygiene, and aesthetics. This category includes skincare products like moisturizers and cleansers, haircare items such as shampoos and conditioners, and cosmetics like lipsticks, foundations, and mascaras. These products serve various purposes, from cleansing and protecting the skin to beautifying and altering appearance. For example, skincare products help maintain skin health and hydration, while cosmetics are used to enhance facial features. Haircare products ensure clean, healthy hair, and fragrances provide a pleasant scent. The industry is highly regulated to ensure the safety and efficacy of these products. Recent developments include: September 2022: Estee Lauder and BALMAIN entered into a partnership to launch BALMAIN BEAUTY, a line of luxury beauty products. Under the agreement, the companies aim to develop, produce and distribute a product line that appeals to affluent consumers worldwide, including Australia., June 2022: Shiseido, a Japanese cosmetics company, introduced Sidekick, a new range of skincare products for men. The range, which consists of four products and eight inventory items, is intended primarily for the Asian market., February 2021: G&M Cosmetics from Australia planned to expand its vegan beauty and baby care product range. The company moved into the vegan beauty space after acquiring P'URE Papayacare skincare in 2019. Since then, it has extended the brand to 15 vegan-approved and certified products.. Key drivers for this market are: Inclination Towards Natural and Organic Formulations. Potential restraints include: Presence of Counterfeit Beauty and Personal Care Products. Notable trends are: Inclination Towards Natural and Organic Formulations.

Australia Rosemary Hair Care Products Market is expected to grow during 2024-2031

The Australian hair care market, valued at $1.34 billion in 2025, is projected to experience robust growth, driven by rising disposable incomes, increasing awareness of hair health, and a surge in demand for premium and specialized products. The market's Compound Annual Growth Rate (CAGR) of 4.82% from 2019 to 2024 suggests a continued upward trajectory through 2033. Key drivers include the rising popularity of natural and organic hair care products, fueled by growing consumer concerns about harmful chemicals and sustainable practices. Furthermore, the increasing influence of social media and beauty influencers promotes trends and drives product adoption. The market segmentation reveals a strong presence across various distribution channels, with hypermarkets and supermarkets dominating, followed by growing online sales, reflecting evolving consumer preferences and convenience-seeking behavior. Competitive landscape analysis shows the presence of both established multinational corporations like Procter & Gamble, Unilever, and L'Oréal, and smaller niche players catering to specialized needs, indicative of a diverse and dynamic market structure. The significant presence of international players underscores the market's attractiveness and potential for further expansion. However, challenges like price sensitivity among consumers and the increasing prevalence of counterfeit products pose potential restraints. The forecast period (2025-2033) anticipates continued growth across all segments, with premium products, natural ingredients, and convenient online shopping likely to be key growth drivers. Specific segments such as organic shampoos and conditioners, along with hair colorants catering to diverse hair types and ethnicities, are expected to witness above-average growth rates. Understanding these nuances will be crucial for players to effectively navigate the market and capitalize on emerging opportunities. Regional variations within Australia will also likely influence product offerings and marketing strategies, requiring tailored approaches for maximum effectiveness. Recent developments include: August 2023: Dercos by Vichy Laboratories launched its dermatological anti-dandruff shampoo line in Australia, targeting the core causes of dandruff with a proven formula. The product is available in different dermatological warehouses across Australia., October 2022: Epres Brand launched two different hair care products that include an at-home product and a professional in-salon SKU. The products are science-based treatments with the usage of Biodiffusion technology., September 2022: David Mallett's styling brand launched its two new products namely Fresh Eau de Concombre, which is a hair mist product type, and Volume Powder, which helps in retaining hair volume. The brand also introduced the "Pure" product line, which includes a shampoo and conditioner made 96% natural and fragrance-free.. Key drivers for this market are: Increasing Demand for Natural and Organic Hare care Products, Increasing Consumption of Shampoos. Potential restraints include: Increasing Demand for Natural and Organic Hare care Products, Increasing Consumption of Shampoos. Notable trends are: Shampoo Holds a Prominent Share in the Australian Hair Care Market.

Concerning the six selected segments, the haircare segment of Australia's personal care market created the largest revenue in 2024 at around *** billion Australian dollars. Contrastingly, shaving products contributed around *** million Australian dollars that year to the country's personal care market.

The customized hair care market is set to flourish with a CAGR of 10.0% from 2024 to 2034. The market is put forth to hold a value of US$ 4.01 billion in 2024, while it is anticipated to reach a valuation of US$ 10.40 billion by 2034.

2019 to 2023 Historical Analysis vs. 2024 to 2034 Market Forecast Projection

Category-wise Insights

Country-wise Insights

The Australian haircare sector is led by the Shampoo category in value in 2020. The salon hair care category is forecast to register the fastest value growth during 2020-2025. Hypermarkets & supermarkets is the leading channel in distribution of haircare products in the country. L'Oreal S.A., Unilever and Henkel AG & Co. KGaA are the leading companies in the Australian haircare sector. Rigid plastics is the most commonly used pack material in the Australian haircare sector. Read More

The Cosmetic and Toiletry Retailing industry sells thousands of cosmetic and toiletry brands through specialty cosmetics stores, with a constant array of new products acting as a key driving force in the industry's performance. Fusion and eco-friendly lines have stimulated demand in an otherwise mature, saturated market, as have new experiential stores. These have been designed to capitalise on cosmetics' hands-on nature and entice online shoppers back into stores. Offering associated beauty services like brow bars, hair services and make-up classes has also helped to give the industry a new service-based revenue stream and boost profit margins, which have come under pressure from rival online beauty sites offering discounted beauty products. The COVID-19 pandemic significantly disrupted the industry's operating environment, although the industry has since recovered. With many cosmetic stores forced to temporarily close, revenue contracted noticeably in 2019-20. Restrictions also forced cosmetic retailers to adopt new business models and technologies to replace their instore experiences, as state and regional COVID-19 lockdowns pushed consumers online, towards rival beauty sites. Many cosmetic retailers are now integrating their offline and online channels to provide customers with a seamless shopping experience and retain their customer base. Overall, growth in industry revenue is expected to be a modest 2.6% annualised through the end of 2024-25, to $6.0 billion. This includes estimated revenue growth of 3.9% in 2024-25. New customised beauty products and growing demand for green beauty products, cruelty-free beauty brands and new wellbeing products will support revenue growth in the coming years. Beauty and wellness trends will continue converging, influencing industry operations. In the pandemic’s wake, consumers will continue to prefer beauty products with a clean and ethical image, reflecting an increased emphasis on sustainability and transparency. However, heightened competition may impede industry performance as physical beauty stores continue to contend with intensifying competitive pressures from online rivals. In response, a rising number of cosmetic retailers will adopt new technologies designed to boost digital interaction and strengthen ecommerce sales. Industry revenue is forecast to climb by an annualised 2.5% through the end of 2029-30, to $6.7 billion.

The Australian Beauty Products Market report segments the industry into Product Type (Personal Care Products, Cosmetics/Make-up Products), Personal Care Products (Hair Care Products, Skin Care Products, Bath and Shower, Oral Care, and more.), Cosmetics/Make-up Products (Facial Cosmetics, Eye Cosmetic Products, Lip and Nail Make-up Products, and more.), Distribution Channel (Specialist Stores, Supermarkets/Hypermarkets, and more.).

The Australian haircare sector is led by the shampoo category in both value and volume terms in 2019. However, the styling agents category is forecast to register the fastest value growth during 2019-2024. Hypermarkets & supermarkets is the leading channel in distribution of haircare products in the country. L`Oreal S.A., Unilever and Procter & Gamble the leading companies in the Australian haircare sector. Rigid plastics is the most commonly used pack material in the sector. Older consumers (55+ years) accounted for the highest consumption of haircare products in the country. Read More

The Asia-Pacific hair conditioner market, valued at approximately $XX million in 2025, is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 5.34% from 2025 to 2033. This expansion is fueled by several key drivers. Rising disposable incomes across the region, particularly in rapidly developing economies like India and China, are enabling consumers to spend more on personal care products, including premium hair conditioners. A growing awareness of hair health and the increasing prevalence of hair damage due to environmental factors and styling practices further stimulate demand for effective conditioning solutions. The burgeoning e-commerce sector provides convenient access to a wide variety of hair conditioner products, bolstering market reach and sales. Furthermore, the introduction of innovative product formulations, such as intensive conditioners catering to specific hair types and concerns (e.g., color-treated, damaged, dry hair), is driving market segmentation and premiumization. The market's growth is also influenced by evolving consumer preferences towards natural and organic ingredients, leading to a rise in demand for eco-friendly and ethically sourced hair conditioners. However, certain restraints could potentially impact market growth. Fluctuations in raw material prices and economic instability in certain parts of the region could affect production costs and consumer spending. Intense competition among established players and the emergence of new brands also presents a challenge. Moreover, regulatory changes related to cosmetic product ingredients and safety standards can influence market dynamics. Despite these challenges, the long-term outlook for the Asia-Pacific hair conditioner market remains positive, driven by sustained economic growth, evolving consumer preferences, and the continuous innovation in product development and distribution channels. The market's segmentation, encompassing diverse product types (intensive, traditional, others), distribution channels (supermarkets, specialty stores, e-commerce), and geographical regions (China, Japan, India, Australia, and Rest of Asia-Pacific), presents considerable opportunities for various stakeholders. Major players like Procter & Gamble, L'Oreal, and Unilever are leveraging their established brand presence and extensive distribution networks to maintain market leadership, while smaller niche brands are capitalizing on consumer demand for specialized and natural products. Notable trends are: Growing Demand for Organic Hair Care Products.