The Australian Hair Care Products Market is Segmented by Product Type (Shampoo, Conditioner, Hair Colorants, and More) by Category (Organic, and Conventional), by Price Range (Mass, and Luxury/Premium), and by Distribution Channel (Supermarkets/Hypermarkets, Convenience/Grocery Stores, Health and Wellness Stores, Online Retail Stores, and Other Distribution Channels). The Market Forecasts are Provided in Terms of Value (USD).

The Australia hair care products market size reached USD 1.16 Billion in 2024. The market is expected to grow at a CAGR of 4.50% between 2025 and 2034, reaching USD 1.80 Billion by 2034.

The revenue in the 'Hair Care' segment of the beauty & personal care market in Australia was modeled to be ************ U.S. dollars in 2024. Between 2018 and 2024, the revenue rose by ************** U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The revenue will steadily rise by ************** U.S. dollars over the period from 2024 to 2030, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Hair Care.

The Japan hair care market size was valued at USD 5.65 Billion in 2022 and is likely to reach USD 5.54 Billion by 2031, expanding at a CAGR of -0.22% during the forecast period, 2023–2031. The growth of the market is attributed to the growing cosmetic and personal care products market in the country.



Japan is one of the largest marketplaces for cosmetic and personal care goods, which is fueling the expansion of the Japanese haircare industry. When it comes to the chemical formulas in hair products, Japanese customers are exceptionally intelligent and well-informed. Natural ingredients and organic formulations are in great demand in the market, prompting important manufacturers to introduce haircare products with natural/clean product labelling.

Hair care products preserve and nourish the hair while also reducing hair damage. They maintain hair healthy by improving its quality and repair damage. Hair care products can be manufactured from synthetic or natural components, as well as various additives such as preservatives, agents, surfactants, and emulsifiers.



Hair care products are utilized by both salon professionals and individuals at home. There are several sorts of hair care products available on the market depending on the type of hair and its needs such as shampoo, conditioner, hair spray, colorants, serums, glazes, hair style gels, hair growth products, and hair accessories. Modern hair care products provide a variety of remedies for damage such as split ends, rough, thin, dull, and dehydrated hair.



The rising prevalence of hair-related concerns such as greying, dandruff, and hair loss, particularly among men, is expected to boost the use of anti-pollution hair care products. Pollutants in the environment promote hair loss and thinning.



Additionally, as customers become more aware of the negative effects of chemicals used in a variety of cosmetic goods, they are leaning toward organic and herbal hair care treatments, resulting in increased usage.



<span style="font-family:Cali

The Luxury Hair Care Market size was valued at USD 18.20 USD Billion in 2023 and is projected to reach USD 28.75 USD Billion by 2032, exhibiting a CAGR of 6.75 % during the forecast period. The luxury hair care market offers high-end products with advanced formulations and premium ingredients. Catering to daily routines and specialized treatments, it includes shampoos, conditioners, serums, and styling aids. Utilizing cutting-edge technology, these products deliver superior efficacy and enhanced experiences. The market influences industry trends and meets consumer demands for quality and exclusivity, providing benefits such as improved hair health, luxurious feel, and brand prestige. Recent developments include: December 2023: Straand, a Melbourne-based hair care brand, raised 4 million Australian dollars (USD 2.62 million) in a seed round backed by Unilever Ventures., November 2023: Kérastase, a L’Oréal brand, launched the Blond Absolu Collection to address the hydration requirements of blonde hair. This product range features a serum with the highest concentration of hyaluronic acid ever incorporated into a haircare product. This serum signifies Kérastase's introductory scalp-specific product intended explicitly for blondes, targeting hair health at the root., September 2023: Melanin Haircare, an award-winning brand, expanded itself in Canada with luxury retailer Sephora, continuing its global expansion. The brand’s complete signature line was officially launched at Sephora Canada with the aim of offering high-quality, natural formulations to Canadian consumers., January 2022: Guerlain, a perfume, cosmetic, and skincare brand, entered the hair care segment with its flagship line, Abeille Royale. The product is oil-in-serum, composed of 97% natural ingredients and can be applied to both the lengths and the scalp., February 2021: New Zealand-born Monday Haircare, making luxury beauty formulas at an affordable price point, signed a USD 40 million deal with U.S. Target. As Target has a huge customer base made up of Millennials and Gen Z, the Monday Haircare is all set to have a strong foothold in the U.S. market.. Key drivers for this market are: Increased Spending and Emphasis on Self-Pampering and Personal Grooming to Boost Market Growth. Potential restraints include: High Prices of Luxury Hair Products are Restraining Market Growth. Notable trends are: Personalization and Natural & Organic Formulations are Outperforming Mass Hair Care Products.

Growing awareness of scalp health and personalized beauty routines has been fueled by increasing consumer preference for natural and dermatologically tested hair care solutions. According to the analyst from Verified Market Research, the Australia Hair Care Market is estimated to reach a valuation of USD 1.92 Billion over the forecast 2032, subjugating around USD 1.34 Billion valued in 2024.The rapid expansion of the Australia hair care market is primarily driven by rising investments in product innovation and the launch of multifunctional, eco-friendly hair care products tailored to diverse hair types. It enables the market to grow at a CAGR of 4.80% from 2026 to 2032.

The Australia Hair Care Market was valued at around USD 1.45 Billion in 2022, owing to increase rising awareness of hair health.

The Australian hair care market, valued at $1.34 billion in 2025, is projected to experience robust growth, driven by rising disposable incomes, increasing awareness of hair health, and a surge in demand for premium and specialized products. The market's Compound Annual Growth Rate (CAGR) of 4.82% from 2019 to 2024 suggests a continued upward trajectory through 2033. Key drivers include the rising popularity of natural and organic hair care products, fueled by growing consumer concerns about harmful chemicals and sustainable practices. Furthermore, the increasing influence of social media and beauty influencers promotes trends and drives product adoption. The market segmentation reveals a strong presence across various distribution channels, with hypermarkets and supermarkets dominating, followed by growing online sales, reflecting evolving consumer preferences and convenience-seeking behavior. Competitive landscape analysis shows the presence of both established multinational corporations like Procter & Gamble, Unilever, and L'Oréal, and smaller niche players catering to specialized needs, indicative of a diverse and dynamic market structure. The significant presence of international players underscores the market's attractiveness and potential for further expansion. However, challenges like price sensitivity among consumers and the increasing prevalence of counterfeit products pose potential restraints. The forecast period (2025-2033) anticipates continued growth across all segments, with premium products, natural ingredients, and convenient online shopping likely to be key growth drivers. Specific segments such as organic shampoos and conditioners, along with hair colorants catering to diverse hair types and ethnicities, are expected to witness above-average growth rates. Understanding these nuances will be crucial for players to effectively navigate the market and capitalize on emerging opportunities. Regional variations within Australia will also likely influence product offerings and marketing strategies, requiring tailored approaches for maximum effectiveness. Recent developments include: August 2023: Dercos by Vichy Laboratories launched its dermatological anti-dandruff shampoo line in Australia, targeting the core causes of dandruff with a proven formula. The product is available in different dermatological warehouses across Australia., October 2022: Epres Brand launched two different hair care products that include an at-home product and a professional in-salon SKU. The products are science-based treatments with the usage of Biodiffusion technology., September 2022: David Mallett's styling brand launched its two new products namely Fresh Eau de Concombre, which is a hair mist product type, and Volume Powder, which helps in retaining hair volume. The brand also introduced the "Pure" product line, which includes a shampoo and conditioner made 96% natural and fragrance-free.. Key drivers for this market are: Increasing Demand for Natural and Organic Hare care Products, Increasing Consumption of Shampoos. Potential restraints include: Increasing Demand for Natural and Organic Hare care Products, Increasing Consumption of Shampoos. Notable trends are: Shampoo Holds a Prominent Share in the Australian Hair Care Market.

The report covers Asia Pacific Hair Style Market and is segmented by Product Type (Hair Gel, Hair Mousse, Hairspray, Styling Creams and Waxes, Styling Spray, and Other styling products), by distribution channel (Supermarkets and Hypermarkets, Convenience Stores, Pharmacies & drug stores, Specialist retailers, Online Retail and Others), and by Geography (China, India, Japan, Australia, and Rest of Asia Pacific).

The Australia Hair Care Market was valued at USD 1.32 Billion in 2024 and is expected to reach USD 1.89 Billion by 2030 with a CAGR of 6.22%.

The size of the Australia Beauty and Personal Care Products Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 4.19% during the forecast period. Beauty and personal care products encompass a wide range of items designed to enhance personal grooming, hygiene, and aesthetics. This category includes skincare products like moisturizers and cleansers, haircare items such as shampoos and conditioners, and cosmetics like lipsticks, foundations, and mascaras. These products serve various purposes, from cleansing and protecting the skin to beautifying and altering appearance. For example, skincare products help maintain skin health and hydration, while cosmetics are used to enhance facial features. Haircare products ensure clean, healthy hair, and fragrances provide a pleasant scent. The industry is highly regulated to ensure the safety and efficacy of these products. Recent developments include: September 2022: Estee Lauder and BALMAIN entered into a partnership to launch BALMAIN BEAUTY, a line of luxury beauty products. Under the agreement, the companies aim to develop, produce and distribute a product line that appeals to affluent consumers worldwide, including Australia., June 2022: Shiseido, a Japanese cosmetics company, introduced Sidekick, a new range of skincare products for men. The range, which consists of four products and eight inventory items, is intended primarily for the Asian market., February 2021: G&M Cosmetics from Australia planned to expand its vegan beauty and baby care product range. The company moved into the vegan beauty space after acquiring P'URE Papayacare skincare in 2019. Since then, it has extended the brand to 15 vegan-approved and certified products.. Key drivers for this market are: Inclination Towards Natural and Organic Formulations. Potential restraints include: Presence of Counterfeit Beauty and Personal Care Products. Notable trends are: Inclination Towards Natural and Organic Formulations.

The Middle East & Africa hair care market size was USD 4.80 Billion in 2022 and is likely to reach USD 7.04 Billion by 2031, expanding at a CAGR of 4.35% during 2023–2031. The growth of the market is attributed to improvement in quality of life.



Hair care is the process of keeping hair in good condition by washing them. The main purpose of hair care is to improve self confidence of the people. It excites the circulation of the scalp. Shampoo removes bacteria, microorganisms, oils, and dirt that stick to the hair. Hair care services are provided in salons and beauty parlor and are available commercially for home use.

The COVID-19 pandemic had a flat impact on the hair care products market as hair care products manufacturers are switching their preference to produce hand sanitizers, cleaning agents, and personal care products, which have been gaining major demand during this pandemic.

Middle East & Africa Hair Care Market Trends, Drivers, Restraints, and Opportunities

• 
  

  Growing consciousness about external beauty along with individual’s internal intellect is anticipated to drive the market growth during the forecast period.

  
  


• 
  

  Increasing awareness of probable side effects of hair products among customers is projected to boost the market growth in the coming years.

  
  


• 
  

  Rising number of working women population <span style=

The Asia-Pacific hair conditioner market, valued at approximately $XX million in 2025, is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 5.34% from 2025 to 2033. This expansion is fueled by several key drivers. Rising disposable incomes across the region, particularly in rapidly developing economies like India and China, are enabling consumers to spend more on personal care products, including premium hair conditioners. A growing awareness of hair health and the increasing prevalence of hair damage due to environmental factors and styling practices further stimulate demand for effective conditioning solutions. The burgeoning e-commerce sector provides convenient access to a wide variety of hair conditioner products, bolstering market reach and sales. Furthermore, the introduction of innovative product formulations, such as intensive conditioners catering to specific hair types and concerns (e.g., color-treated, damaged, dry hair), is driving market segmentation and premiumization. The market's growth is also influenced by evolving consumer preferences towards natural and organic ingredients, leading to a rise in demand for eco-friendly and ethically sourced hair conditioners. However, certain restraints could potentially impact market growth. Fluctuations in raw material prices and economic instability in certain parts of the region could affect production costs and consumer spending. Intense competition among established players and the emergence of new brands also presents a challenge. Moreover, regulatory changes related to cosmetic product ingredients and safety standards can influence market dynamics. Despite these challenges, the long-term outlook for the Asia-Pacific hair conditioner market remains positive, driven by sustained economic growth, evolving consumer preferences, and the continuous innovation in product development and distribution channels. The market's segmentation, encompassing diverse product types (intensive, traditional, others), distribution channels (supermarkets, specialty stores, e-commerce), and geographical regions (China, Japan, India, Australia, and Rest of Asia-Pacific), presents considerable opportunities for various stakeholders. Major players like Procter & Gamble, L'Oreal, and Unilever are leveraging their established brand presence and extensive distribution networks to maintain market leadership, while smaller niche brands are capitalizing on consumer demand for specialized and natural products. Notable trends are: Growing Demand for Organic Hair Care Products.

The anti-pollution hair care market is set to witness significant growth between 2025 and 2035, driven by increasing consumer awareness about the damaging effects of pollution on hair health. The market is expected to grow from USD 6.3 billion in 2025 to USD 12.2 billion by 2035, reflecting a CAGR of 7.8% over the forecast period.

Country-Wise Analysis

Competitive Outlook

The customized hair care market is set to flourish with a CAGR of 10.0% from 2024 to 2034. The market is put forth to hold a value of US$ 4.01 billion in 2024, while it is anticipated to reach a valuation of US$ 10.40 billion by 2034.

2019 to 2023 Historical Analysis vs. 2024 to 2034 Market Forecast Projection

Category-wise Insights

Country-wise Insights

The Australian haircare sector is led by the Shampoo category in value in 2020. The salon hair care category is forecast to register the fastest value growth during 2020-2025. Hypermarkets & supermarkets is the leading channel in distribution of haircare products in the country. L'Oreal S.A., Unilever and Henkel AG & Co. KGaA are the leading companies in the Australian haircare sector. Rigid plastics is the most commonly used pack material in the Australian haircare sector. Read More

Available data formats for the Australia Baby Care Products Market Size, Share, Opportunities, And Trends By Type (Baby Food (Dried Baby Food, Milk Formula, Prepared Baby Food, Others), Body Care (Skin Care, Hair Care, Toiletries, Others), Safety and Convenience), By Distribution Channel (Online, Offline), And By Province - Forecasts From 2022 To 2027 report.

The Cosmetic and Toiletry Retailing industry sells thousands of cosmetic and toiletry brands through specialty cosmetics stores, with a constant array of new products acting as a key driving force in the industry's performance. Fusion and eco-friendly lines have stimulated demand in an otherwise mature, saturated market, as have new experiential stores. These have been designed to capitalise on cosmetics' hands-on nature and entice online shoppers back into stores. Offering associated beauty services like brow bars, hair services and make-up classes has also helped to give the industry a new service-based revenue stream and boost profit margins, which have come under pressure from rival online beauty sites offering discounted beauty products. The COVID-19 pandemic significantly disrupted the industry's operating environment, although the industry has since recovered. With many cosmetic stores forced to temporarily close, revenue contracted noticeably in 2019-20. Restrictions also forced cosmetic retailers to adopt new business models and technologies to replace their instore experiences, as state and regional COVID-19 lockdowns pushed consumers online, towards rival beauty sites. Many cosmetic retailers are now integrating their offline and online channels to provide customers with a seamless shopping experience and retain their customer base. Overall, growth in industry revenue is expected to be a modest 2.6% annualised through the end of 2024-25, to $6.0 billion. This includes estimated revenue growth of 3.9% in 2024-25. New customised beauty products and growing demand for green beauty products, cruelty-free beauty brands and new wellbeing products will support revenue growth in the coming years. Beauty and wellness trends will continue converging, influencing industry operations. In the pandemic’s wake, consumers will continue to prefer beauty products with a clean and ethical image, reflecting an increased emphasis on sustainability and transparency. However, heightened competition may impede industry performance as physical beauty stores continue to contend with intensifying competitive pressures from online rivals. In response, a rising number of cosmetic retailers will adopt new technologies designed to boost digital interaction and strengthen ecommerce sales. Industry revenue is forecast to climb by an annualised 2.5% through the end of 2029-30, to $6.7 billion.

Snapshot img

Dry Shampoo Market Size 2025-2029

The dry shampoo market size is forecast to increase by USD 3.66 billion, at a CAGR of 16.4% between 2024 and 2029.

The market is witnessing significant growth, driven by the increasing trend towards product innovation and premiumization. Brands are introducing advanced formulations, catering to diverse consumer needs and preferences, thereby expanding the market's reach and appeal. Furthermore, the rising adoption of personalized home salon services, particularly in the wake of the ongoing pandemic, is creating new opportunities for dry shampoo manufacturers. However, the market is not without challenges. Allergic reactions and other harmful effects of dry shampoo pose a significant threat, necessitating stringent regulatory compliance and consumer education efforts.
Companies must navigate these challenges effectively to maintain consumer trust and loyalty. Innovation, personalization, and safety are the key strategic pillars for players in the market, offering ample opportunities for those who can successfully address these market dynamics.

What will be the Size of the Dry Shampoo Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free Sample

The market continues to evolve, driven by consumer preferences for convenient and effective hair care solutions. Scalp health and hair texture are key considerations, leading to the exploration of various ingredients such as corn starch, tapioca starch, and wheat starch. Consumer behavior shapes usage occasions, with frequent travelers and those with busy schedules favoring dry shampoo for maintaining personal care between washes. Environmental impact and sustainability initiatives are increasingly important, with some brands turning to rice starch and other natural alternatives to reduce their carbon footprint. Ingredient labeling transparency is a priority for consumers, as they seek to avoid propylene glycol and other potentially harmful additives.

Brand loyalty is influenced by product safety, absorption rate, and product claims, with consumers seeking clean beauty and allergen information. Product development is ongoing, with innovations in packaging design, application methods, and product testing to cater to diverse hair types and lengths. Quality control and ingredient sourcing are crucial for maintaining consumer trust, as is product differentiation through unique features and claims. The market's dynamic nature reflects the ongoing quest for effective, sustainable, and health-conscious hair care solutions.

How is this Dry Shampoo Industry segmented?

The dry shampoo industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Regular dry shampoo
  Natural and organic dry shampoo


Distribution Channel

  Offline
  Online


End-User

  Women
  Men
  Unisex


Hair Type

  Normal
  Oily
  Dry
  All Hair Types


Geography

  North America

    US
    Mexico


  Europe

    France
    Germany
    UK


  Middle East and Africa

    UAE


  APAC

    Australia
    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Product Insights

The regular dry shampoo segment is estimated to witness significant growth during the forecast period.

Dry shampoo is a popular solution for individuals seeking quick and easy hair refreshment between washes. These products absorb excess oil from the scalp, boosting volume and leaving hair feeling fresh. They also offer benefits for those dealing with dandruff caused by dry skin and scalp. However, overuse can potentially impact hair health by disrupting the natural oils on the scalp. Regarding production, manufacturers adhere to stringent regulations concerning ingredient safety, labeling, and eco-friendly packaging. Sustainability initiatives are increasingly important, with some brands using natural alternatives like wheat starch, rice starch, corn starch, and tapioca starch instead of synthetic absorbers.

Consumer feedback plays a crucial role in product development, with preferences leaning towards clean beauty and allergen-free, clean-label ingredients. Brands differentiate themselves through various application methods, usage occasions, and brand loyalty programs. Shelf life and product safety are essential considerations, with some brands opting for propylene glycol to extend shelf life and ensure microbial growth inhibition. Product testing, quality control, and product claims are essential for maintaining customer trust. Scalp sensitivity and hair type/length are essential factors in catering to diverse consumer needs. Manufacturers foc

The Australian haircare sector is led by the shampoo category in both value and volume terms in 2019. However, the styling agents category is forecast to register the fastest value growth during 2019-2024. Hypermarkets & supermarkets is the leading channel in distribution of haircare products in the country. L`Oreal S.A., Unilever and Procter & Gamble the leading companies in the Australian haircare sector. Rigid plastics is the most commonly used pack material in the sector. Older consumers (55+ years) accounted for the highest consumption of haircare products in the country. Read More