The Australian Kitchen Appliances Market report segments the industry into By Product Type (Small Kitchen Appliances, Large Kitchen Appliances), By End User (Residential, Commercial), and By Distribution Channel (Multi-brand Stores, Exclusive Brand Outlets, Online, Other Distribution Channels). Get five years of historical data and market forecasts.

The Australia kitchen appliances products market size was valued at USD 1.56 Billion in 2024. The market is further projected to grow at a CAGR of 3.80% between 2025 and 2034, reaching a value of USD 2.27 Billion by 2034.

The Australia home appliances market size reached USD 15.06 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 21.99 Billion by 2033, exhibiting a growth rate (CAGR) of 4.28% during 2025-2033. Technological advancements, e-commerce growth, and energy efficiency are driving the Australia home appliances market share. Smart features, artificial intelligence (AI) integration, and automation enhance convenience and efficiency. E-commerce platforms expand accessibility, competitive pricing, and personalized shopping experiences.

Australia's kitchen appliances market is set to exceed USD 1.40 billion by 2025–30, driven by demand for smart appliances and products with enhanced energy efficiency.

Australia Built-In-Kitchen Appliances market Size, Share, Trend & Market Analysis By Type, By Distribution Channel, By End User, Competition, Forecast & Opportunities.

Australia Kitchen Appliances Market size was valued at USD 6.9 Billion in 2023 and is projected to reach USD 8.2 Billion by 2031, growing at a CAGR of 2.2% from 2024 to 2031.

Key Market Drivers:

• Rising Demand for Energy-Efficient Appliances: Government incentives and growing environmental consciousness have prompted Australians to become more concerned about energy conservation. According to the Australian Government's Energy Efficiency in Households Report 2023, approximately 70% of Australian households have adopted energy-efficient equipment, with purchases of appliances with better efficiency ratings increasing by 15% year on year. This trend is driving up demand for energy-efficient kitchen appliances, which coincides with Australia's ecological goals.

• Increase in Renovation and Home Improvement Projects: The Australian home improvement market has grown significantly, with the Australian Bureau of Statistics forecasting a 7% increase in residential renovations by 2022.

The small kitchen appliances market is estimated to be valued at US$ 105.84 billion in 2023 and is expected to grow to US$ 145.0 billion by 2033. The adoption of small kitchen appliances is likely to advance at a CAGR of 3.2% during the forecast period. Small kitchen appliances currently account for around 17%-21% share in the global household appliances market. The e mergence of innovative products such as smart kitchen appliances is set to drive overall demand for small kitchen appliances over the coming years.

Attributes	Details
Estimated Market Size (2023)	US$ 105.84 billion
Projected Market Size (2033)	US$ 145.0 billion
CAGR from 2023 to 2033	3.2%

Report Scope

Report Attributes	Details
Market Value in 2023	US$ 105.84 billion
Market Value in 2033	US$ 145.0 billion
Growth Rate	CAGR of 3.2% from 2023 to 2033
Base Year for Estimation	2022
Historical Data	2018 to 2022
Forecast Period	2023 to 2033
Quantitative Units	Revenue in US$ billion and CAGR from 2023 to 2033
Report Coverage	Revenue Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis
Segments Covered	Product Price Range End-User Sales Channel Region
Regions Covered	North America Latin America Western Europe Eastern Europe South Asia and Pacific East Asia Middle East & Africa
Key Countries Profiled	United States Canada Brazil Mexico Germany United Kingdom France Spain Italy Poland Russia Czech Republic Romania India Bangladesh Australia New Zealand China Japan South Korea GCC Countries South Africa Israel
Key Companies Profiled	Groupe SEB Electrolux AB BSH Hausgeräte GmbH Whirlpool Corporation Haier Group Panasonic Corporation LG Electronics Dongbu Daewoo Electronics Samsung Electronics Breville Miele Koninklijke Philips N.V. Conair Corporation
Customization& Pricing	Available upon Request

Australia Home Appliances Market size was valued at USD 6.5 Billion in 2024 and is expected to reach USD 8.5 Billion by 2031, growing at a CAGR of 3.4% from 2024 to 2031.The Australia home appliances market is driven by rising disposable incomes, urbanization, and a growing preference for energy-efficient and smart appliances. The increasing awareness of sustainability and government incentives for energy-saving technologies further boost the demand for eco-friendly appliances. Consumer lifestyle shifts toward convenience and automation also play a significant role in driving market growth.Technological advancements, such as AI integration and IoT-enabled appliances, are key drivers, enabling remote control and enhanced functionality. Additionally, a surge in e-commerce platforms has made appliances more accessible, with competitive pricing and faster delivery services enhancing consumer adoption.

The industry is projected to expand from USD 611.2 billion in 2025 to USD 945.5 billion by 2035, reflecting a CAGR of 5.6% over the forecast period.

Metrics	Values
Industry Size (2025E)	USD 611.2 billion
Industry Value (2035F)	USD 945.5 billion
CAGR (2025 to 2035)	5.6%

Segment-Wise Analysis

Segment	Share (2025)
Kitchen Appliances	38.5%

Segment	Share (2025)
Domestic	68.5%

Country-wise Analysis

Countries	CAGR (2025 to 2035)
USA	5.9%
UK	5.7%
France	5.5%
Germany	6.1%
Italy	5.4%
South Korea	6.3%
Japan	5.8%
China	7.6%
Australia	5.6%
New Zealand	5.3%

Competitive Outlook

Company Name	Estimated Market Share (%)
Whirlpool	20-25%
Samsung Electronics	15-20%
LG Electronics	10-15%
Haier	8-12%
Bosch (BSH Group)	5-9%
Other Companies (combined)	25-30%

Built-In Kitchen Appliances Market Outlook 2032

The global built-in kitchen appliances market size was USD 14.9 Billion in 2023 and is projected to reach USD 29 Billion by 2032, expanding at a CAGR of 7.7% during 2024–2032. The market is fueled by the increasing consumer preference for sleek, space-efficient designs coupled with the rising demand for energy-efficient and technologically advanced kitchen solutions.



Rising consumer interest in smart homes propels the demand for smart kitchen appliances, integrating IoT for enhanced functionality and convenience. Manufacturers are launching appliances with connectivity features, allowing remote control and monitoring, thus elevating the user experience.

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  In October 2023, Samsung Electronics Australia unveiled its advanced built-in cooking appliances, including ovens, cooktops, dishwashers, and range hoods, all integrated through the SmartThings app for a smarter, highly streamlined cooking experience. This innovation aims to simplify kitchen tasks for Australians, allowing them to allocate time to what truly matters.

  
  
  
  
  

Energy efficiency and personalized cooking options further accentuate this trend, making smart appliances a focal point in modern kitchen designs. Moreover, increasing preference for minimalist and sleek kitchen designs drives the integration of built-in appliances that blend seamlessly with cabinetry. This aesthetic appeal, combined with the space-saving attribute of built-in appliances, encourages consumers to opt for these solutions.



Manufacturers are responding by offering products with innovative, space-efficient designs that do not compromise on functionality. Additionally, environmental concerns and the desire to reduce utility bills lead to a surge in demand for energy-efficient kitchen appliances.



Regulatory bodies are imposing stricter energy standards, compelling manufacturers to innovate and produce appliances that consume less power. This trend supports sustainability efforts and resonates with

Household appliance manufacturers have been facing challenging operating conditions, largely because of high import penetration. Overseas manufacturers, especially those in China, Thailand and Malaysia, have lower wage and overhead costs. These manufacturers can establish greater economies of scale and charge lower prices for household appliances, making their products more appealing to Australian consumers. Revenue surged in 2022-23 as household appliance manufacturers passed on increased costs for key inputs, including iron and steel. Since 2023-24, domestic iron and steel prices have started to recede, benefiting manufacturers through reduced purchase costs. Overall, revenue is expected to have climbed at an annualised 2.3% over the five years through 2024-25, to $2.87 billion. This trend includes an anticipated drop of 3.2% in 2024-25 as inflationary pressures deter consumers from buying new household appliances. Household appliance manufacturers have faced intense competition in recent years. Since domestic manufacturers struggle to compete with overseas manufacturers in terms of price, they’ve shifted their focus towards manufacturing niche and specialised products, for which they can charge higher prices and promote their superior quality. Australian manufacturers have also been automating processes to improve operational efficiencies. Manufacturers have sought to capitalise on changing consumer preferences – like elevated demand for small kitchen appliances, including coffee machines and microwave ovens – to target niche markets and remain competitive. Manufacturers’ adaptive efforts have improved industrywide profitability over the past five years. Revenue is forecast to expand at an annualised 0.5% over the five years through 2029-30, to $2.93 billion. Stifling import penetration is on track to maintain pressure on domestic manufacturers’ performance. However, improved operational efficiencies and lower domestic iron and steel prices will alleviate cost pressures on manufacturers, enabling them to expand their profitability. Demand conditions are set to rebound as climbing consumer confidence encourages customers to make purchases that they may have deferred in favour of repairs.

The Domestic Appliance Retailing industry has faced fierce competition from pure-play retailers and department stores. Department stores have expanded their domestic appliance product range to compete with traditional retailers, while online sellers have appealed to consumers with their ability to offer competitive prices and convenience. Cost-of-living pressures and high interest rates have encouraged bargain-hunting behaviour among Australians, weighing on retailers' pricing power and profitability. This challenging trading environment has promoted industry consolidation, and smaller retailers have adopted more part-time workers to replace expensive full-time staff. Larger retailers have engaged in mergers and acquisitions, as seen in JB Hi-Fi’s acquisition of E&S Trading in August 2024. Overall, industry revenue is expected to decline at an annualised 1.2% over the five years through 2024-25 to $17.3 billion. This includes an anticipated 2.4% uptick in 2024-25 as discretionary spending rises amid easing inflationary pressures and demand from residential housing construction creeps upwards thanks to favourable policies supporting affordable housing. To combat fierce competition, large retailers are increasingly embracing omnichannel strategies to diversify revenue streams and maximise customer value. Online channels, including websites and live chat, are making up an expanding proportion of larger retailers' revenue, highlighting the importance of this selling channel. Despite the booming popularity of online shopping, many consumers prefer to purchase appliances like whitegoods and TVs in person, which is why retailers have invested in staff training to enhance the customer experience. Aggressive discounting strategies are also becoming commonplace, with larger retailers splurging on promotional campaigns and offering hefty discounts during events like Black Friday and Boxing Day at the cost of their gross margins. Over the coming years, continued advances in product design and technology, a rise in the number of households, improvements in discretionary income and recovering consumer sentiment will underpin growth. A rebound in residential building construction activity, spurred by higher net migration levels and the $10.0 billion Housing Australia Future Fund, will keep demand for whitegoods and TVs elevated, but the saturation of online shopping will keep demand woes alive. Large retailers will stock more advanced technological products from upstream manufacturers to expand their online revenue stream. They will capitalise on membership programs and data analytics to enhance their market positions in the coming years. Industry revenue is forecast to rise at an annualised 1.9% over the five years through 2029-30 to $19.0 billion.

The Report Covers Asia-Pacific Home Appliances Companies and it is segmented by Product (Refrigerators, Freezers, Dishwashing Machines, Laundry Appliances, Cookers & Ovens, Air-Conditioners, Others) by Distribution Channel (Specialty Stores, Hypermarkets/ Supermarkets, Online, Others) and by Region (China, India, Japan, South Korea, Australia, Malaysia, Thailand, Indonesia, Singapore, Others).

The refurbished appliance market share is estimated to expand at a CAGR of 13.60% over the assessment period. In 2024, the market is expected to generate a revenue worth US$ 9,809.5 million. By 2034, the market size is forecast to expand to US$ 35,109.9 million.

Attributes	Key Insights
Market Size in 2024	US$ 9,809.5 million
Market Value in 2034	US$ 35,109.9 million
Value-based CAGR from 2024 to 2034	13.60%

2019 to 2023 Historical Analysis vs. 2024 to 2034 Market Forecast Projections

Historical CAGR (2019 to 2023)	13.10%
Forecasted CAGR (2024 to 2034)	13.60%

Country-wise Analysis

Countries	Forecast CAGRs from 2024 to 2034
The United States	8.40%
Germany	9.10%
China	15.90%
India	16.70%
Japan	16.20%

Category-wise Insights

Category	Market Share
Home Appliance	59%
Commercial	53.4%

Report Scope

Attributes	Details
Estimated Market Size in 2024	US$ 9,809.5 million
Projected Market Valuation in 2034	US$ 35,109.9 million
Value-based CAGR 2024 to 2034	13.6%
Forecast Period	2024 to 2034
Historical Data Available for	2019 to 2023
Market Analysis	Value in US$ million
Key Regions Covered	North America Latin America Western Europe Eastern Europe South Asia and Pacific East Asia The Middle East and Africa
Key Market Segments Covered	Product Type End User Sales Channel Region
Key Countries Profiled	The United States Canada Brazil Mexico Germany The United Kingdom France Spain Italy Russia Poland Czech Republic Romania India Bangladesh Australia New Zealand China Japan South Korea GCC countries South Africa Israel
Key Companies Profiled	Reebelo Back Market Amazon Renewed Best Buy Outlet Walmart Renewed eBay Refurbished Newegg Renewed RefurbKing FactoryPure Sears Outlet Wayfair Outlet B&H Refurbished Appliance AJ Madison Outlet Costco Renewgoo

The household appliances market is on a strong upward trajectory, driven by rising urbanization, smart home adoption, and evolving consumer lifestyles. Projected at approximately USD 802.67 billion in 2025, the industry is anticipated to rise to USD 1,563.41 billion by 2035 with a robust CAGR of 6.77% over the decade.

Attributes	Details
Market Size (2025E)	USD 802.67 billion
Market Size (2035F)	USD 1,563.41 billion
CAGR (2025 to 2035)	6.77%

Country-wise Analysis of the Household Appliances Market 2025 to 2035

Country	CAGR (2025 to 2035)
USA	4.5%
UK	5.8%
France	4.2%
Germany	5.2%
Italy	4.4%
South Korea	7.6%
Japan	7.0%
China	8.0%
Australia	8.2%
New Zealand	6.5%

Competitive Outlook

Company Name	Market Share (%)
AB Electrolux	12-16%
Qingdao Haier Co., Ltd.	10-14%
LG Electronics Inc.	10-14%
Samsung Electronics Co., Ltd.	8-12%
Whirlpool Corporation	6-10%
Others (combined)	38-48%

Online small electrical appliance stores have endured mixed results over the past five years. Industry sales surged at the height of the COVID-19 pandemic, as government handouts fuelled a spike in income and enabled consumers to boost their spending on small electrical appliances. However, rising interest rates and intensifying cost-of-living pressures post-pandemic have heightened financial pressures, making consumers more cautious about their spending. This has put the brakes on robust revenue growth experienced in earlier years. Nonetheless, the industry remains buoyed, with revenue expected to have climbed at an annualised 5.3% over the five years through 2024-25, to $548.3 million. This includes an anticipated upswing of 3.2% in 2024-25. Enhanced internet connectivity and a shift in consumer behaviour towards online shopping have driven dynamic growth in online demand for small electric appliances. While monumental demand for online shopping was born out of necessity during the pandemic, this shift has become a lasting trend in the post-pandemic environment. Retailers have invested heavily in ecommerce infrastructure, enhancing user interfaces, security features and logistics, as well as making online shopping more convenient and reliable. Consumers' growing preference for smart and energy-efficient appliances, aligning with an increased awareness of sustainability and technological convenience, has driven this trend. Looking ahead, industry revenue is forecast to expand at an annualised 4.4% over the five years to 2029-30 to reach $678.5 million. Rising migration numbers and 5G technology will boost total internet connectivity, supporting greater online activity and higher online consumer spending. Demand for compatible appliances will surge as smart home ecosystems become more integrated into daily life. Eco-conscious consumers will continue to drive the market for energy-efficient technologies. Traditional retailers like Harvey Norman and JB Hi-Fi are set to expand their online presence, increasing competition and offering consumers a more comprehensive array of shopping options. Innovations like influencer partnerships, virtual demonstrations and augmented reality will bolster the surge in online shopping. These innovations are poised to enhance the customer experience and maintain the industry's growth trajectory.

The Online Large Appliance Sales industry is experiencing robust demand driven by household growth and increased internet access, leading to a trend of frequent appliance upgrades and replacements. This enhanced connectivity facilitates seamless online shopping, making it easier for homeowners to compare products and read reviews, ultimately catering to consumers eager to furnish their spaces. Increasing discretionary income and positive consumer sentiment have encouraged investments in premium appliances, allowing consumers to upgrade more frequently and prioritise high-quality products. Retailers are responding by stocking durable, energy-efficient options that meet growing demand for performance and sustainability, solidifying their market positions. A surge in ecommerce has also sparked strategic mergers, as seen in JB Hi-Fi's acquisition of E&S Trading, and attracted new entrants into the industry, enhancing competitive dynamics. Overall, industry revenue has climbed by an estimated 3.2% over the past five years, to $1.6 billion in 2024-25. This includes an anticipated 1.3% rise in 2024-25, with many household formations, particularly first-time homeowners who seek durable and essential large appliances. In the coming years, rising capital expenditure on private dwellings will likely propel demand for modern, sustainable appliances as homeowners prioritise energy-efficient upgrades that enhance functionality. Increased awareness of environmental impacts will drive demand for high-efficiency appliances, prompting retailers to market energy-saving technologies that align with consumer sustainability goals. Growth in housing construction activity and ongoing trends towards online shopping will sustain industry growth, with ecommerce platforms likely to continue thriving in a competitive landscape. While aggressive prices and international competition may pose challenges, innovations in appliance efficiency may improve profitability for both retailers and manufacturers. Retailers will seek to differentiate themselves in the marketplace through strategies like leveraging lower operating costs and enhanced after-sale services to attract and retain customers. In turn, industry revenue is forecast to rise 5.1% over the five years through 2029-30, reaching $2.0 billion.

The size of the Australia Home Appliances Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of > 2.00% during the forecast period. Home appliances are quite the indispensable devices in making daily work easier and comfortable in a residential dwelling. These can include refrigerators and washing machines and even ovens and air conditioners. The market for home appliances in Australia, therefore forms booming industry driven by various drivers such as rising standards of living, technological improvement, growing demand for convenient products and high effectiveness. The use of home appliances within homes has become an indispensable prerogative in Australian households. Refrigerators preserve food, washing machines clean clothes, ovens prepare meals, and air conditioners do their part in maintaining temperature. All these appliances have greatly changed life and helped Australians to save time and refrain from half-broken exhausting labor. Also, the penetration of technology into home appliances has actually led the innovation of new waves of smart appliances: equipped with the possibility of being controlled remotely, energy-saving, and personalizing settings. As consumers in Australia embrace these new technologies, the home appliances market will still be a very central component of the retail sphere of that nation. Recent developments include: In May 2023, POSCO Holdings Inc. and LG Electronics Inc. announced that they will collaborate to upgrade POSCO's smart factory technology. The initiative will involve the integration of robotics, artificial intelligence (AI) and wireless communication technologies., In November 2022, Whirlpool Corp. has announced that it is taking steps toward making smart appliances work more harmoniously in home ecosystems by announcing support for Matter, the gold standard of smart home connectivity.. Key drivers for this market are: Online Retail is Driving the Market, Increasing Disposable Income is Driving the Market. Potential restraints include: Changing Customer Preferences and Lifestyle, Saturation in the Market with the Technology Used in the Appliances. Notable trends are: Increasing Smart Appliances Penetration is Driving the Market.

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Smart Ovens Market Size 2024-2028

The smart ovens market size is forecast to increase by USD 519.8 million at a CAGR of 20.65% between 2023 and 2028.

The market is witnessing significant growth, driven by the changing lifestyles in both developed and developing economies. Consumers are increasingly seeking convenience and efficiency in their daily lives, leading to a high demand for smart ovens that offer features such as voice control, remote access, and energy efficiency. However, the market also faces challenges, particularly in the area of safety issues in mobile applications. As more consumers use mobile devices to control their smart ovens, ensuring secure and reliable connectivity becomes a critical concern. Companies in the market must prioritize addressing these safety concerns through robust cybersecurity measures and user-friendly interfaces to meet consumer demands and maintain market competitiveness.
Additionally, the market is expected to benefit from ongoing advancements in IoT and AI technologies, enabling more sophisticated cooking functions and personalized user experiences. Companies seeking to capitalize on these opportunities should focus on developing innovative features and collaborating with key industry players to stay ahead of the competition.

What will be the Size of the Smart Ovens Market during the forecast period?

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The market continues to evolve, integrating advanced technology into traditional kitchen appliances to cater to tech-savvy consumers and their evolving meal decisions. Smart ovens offer temperature control, wi-fi connectivity, and smart technology, enabling consumers to monitor and control cooking processes remotely. These devices are not limited to ovens, as blenders, coffee maker machines, and microwaves also incorporate similar features. Manufacturing hubs prioritize nutrition and health, with connected home appliances seamlessly integrated into functional kitchen spaces. Busy lifestyles and online shopping have fueled the demand for smart home technology, allowing consumers to preheat ovens and access recipe libraries from their smartphones or other devices.
Consumer electronics moguls have responded with device connectivity, allowing for personalized product recommendations and hand free control. Nutritional information, calorie tracking, and dietary preferences are essential considerations for health-conscious consumers. Smart ovens offer pre-programmed cooking modes, additional cooking capabilities, and energy efficiency. Safety features, such as sensor technology and remote monitoring, provide peace of mind.

How is this Smart Ovens Industry segmented?

The smart ovens industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Smart microwave oven
  Small wall oven


Connectivity

  Wi-Fi
  Bluetooth


End-User

  Residential
  Commercial


Geography

  North America

    US
    Canada
    Mexico


  Europe

    France
    Germany
    UK


  Middle East and Africa

    UAE


  APAC

    Australia
    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

In the dynamic kitchen appliance market, tech-savvy consumers seek high-quality, energy-efficient, and convenient solutions for their functional kitchen spaces. Smart ovens, equipped with Wi-Fi connectivity, voice controls, and pre-programmed cooking modes, have gained significant traction. These appliances offer calorie tracking, personalized product recommendations, and built-in companion apps for remote monitoring and meal decisions. Safety features, such as temperature control and sensor technology, are essential considerations. However, data privacy and hacking concerns persist, necessitating robust security measures. Connected home appliances, including smart ovens, are part of the growing trend towards health and wellness, with dietary preferences and nutritional information becoming increasingly important.

companies are responding to these trends by offering additional cooking capabilities, offline channels, and delivery options. Haier Group, a leading consumer electronics mogul, has established strategic alliances with retailers like GOME Retail and Suning in China to boost sales through offline channels. Haier Smart Home Co. Ltd. Also maintains relationships with regional distributors through clubs like V58 and V140. Smart ovens cater to various cooking tasks and dietary restrictions, offering premium, visually appealing designs and hand-free control. Energy efficiency, convenience,

The Whitegoods Wholesaling industry has been navigating a turbulent landscape marked by fluctuating dwelling commencements and difficult downstream demand conditions. Key sectors, like domestic appliance retailers and department stores, heavily influence demand for whitegoods, meaning the industry's performance is closely tied to the retail environment. While the pandemic led to an early disruption in retail operations, post-pandemic challenges like rising inflation and increasing interest rates have been dragging down retail sales and wholesale orders, putting a dent in the industry's revenue stream. Overall, industry revenue is expected to have contracted at an annualised 2.2% over the five years through 2024-25, to $6.5 billion. This trend includes an anticipated decline of 0.5% in 2024-25. Wholesale bypass has become more prevalent, particularly among discount department stores like Kmart. This shift has intensified competition for smaller wholesalers, leading to a drop in the industry’s enterprise and establishment numbers over the past five years. Concurrently, investment in research and development by manufacturers has significantly improved the quality and energy efficiency of whitegoods. While these advancements have resulted in longer replacement cycles, they’ve also aligned with consumers' growing preference for eco-friendly appliances, driven by rising household utility costs and environmental consciousness. Looking ahead, industry revenue is forecast to climb at an annualised 0.9% over the five years through 2029-30, to $6.8 billion. Whitegoods wholesalers are poised for a rebound as several positive trends converge. A combination of escalating energy costs and a strong focus on sustainability is set to raise consumer demand for energy-efficient models. This shift will likely invigorate the market, with consumers keen to upgrade to more technologically advanced and efficient models. The projected recovery in the dwelling commencements as more homes and apartments are constructed will further fuel demand for essential household appliances. However, the industry will need to navigate a highly competitive landscape as global companies strive to capture a larger market share. Automation and operational efficiencies will help wholesalers reap modest profitability gains despite lower employment numbers.