Australia Lingerie Market was valued at USD 2.62 Billion in 2024 and is anticipated to grow USD 4.24 Billion by 2030 with a CAGR of 8.35%.

The Australia lingerie market size is projected to grow at a CAGR of 3.03% between 2025 and 2034.

The Australia Lingerie market was valued at more than USD 488 Million in 2022 driven by a focus on comfort, sustainability, and inclusivity for Lingerie product

In Australia Lingerie Market, offering valuable insights, key market trends, competitive landscape, and future outlook to support strategic decision.

Over the past few years, the Lingerie Stores industry has faced significant challenges because of intense competition and fluctuating consumer sentiment. While consumer demand for essentials like bras and underwear has remained relatively stable, negative sentiment and the rise of online competition have altered purchasing habits. Online shopping has gained popularity because it offers extensive product ranges, lower prices and the convenience of home delivery. Rising living costs have driven consumers to shop for necessities at discount department stores like Kmart and Target or with online-only retailers to save money. That's why industry revenue has contracted at an annualised 2.7% over the past five years. It's expected that revenue will reach approximately $745.3 million this year, with an estimated 0.7% drop due to ongoing cost-of-living pressures. Yet, it hasn't all been bad news, with profit margins rising thanks to lower purchase costs and a drop in wages. Going forwards, industry revenue is expected to grow at an annualised rate of 1.6%, reaching $808.1 million in 2029-30. A greater emphasis on sustainable practices and ethically sourced materials is set to drive consumer demand and increase the range of product availability. Lingerie stores will stock more brands that cater to a wider range of body types and gender identities, resonating well with diverse consumer markets. Increased disposable income and improved consumer sentiment will also boost spending on these goods. As the shift towards online shopping continues, lingerie retailers are set to launch or expand their online presence, offering exclusive online-only products to better compete with purely online retailers. However, as competition intensifies, lingerie stores may need to downsize operations and close locations to maintain viability and market share. To counter this, they will expand their online offerings to better align with the capabilities of purely online stores.

Asia-Pacific Lingerie Market is segmented based on Product Type (Brassiere, Briefs, and Other Product Types), by Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retail Stores, and Other Distribution Channels), by Country (China, Japan, India, Australia, and the Rest of Asia-Pacific). The report offers market size and forecasts in value (USD million) for the above segments.

Number of Businesses statistics on the Lingerie Stores industry in Australia

Women and Girls Underwear and Nightwear Knitted or Crocheted Market Size Value in Australia, 2022 Discover more data with ReportLinker!

The Sleepwear, Underwear and Infant Clothing Manufacturing industry faces significant shifts influenced by domestic and international factors. Recent fashion and economic trends have revealed a substantial change in market dynamics. Imports have risen because of the increasing availability of low-cost products and the appreciation of the Australian dollar, which has made overseas goods more affordable. High imports have pressured local manufacturers to adjust their pricing strategies to stay competitive, resulting in decreased industry participation and reduced market share for domestic manufacturers. Department stores are experiencing diminished demand for sleepwear, underwear and infant apparel because consumers gravitate towards specialty and online retailers that offer a broader range of unique and personalised options. Overall, industry revenue is expected to shrink by an annualised 5.9% over the five years through 2024-25 to $212.7 million. This includes an anticipated 3.6% in 2024-25, as higher operating costs and competition from international brands constrain the ability of manufacturers to compete effectively. Manufacturers are poised for significant changes driven by evolving consumer preferences and market conditions in the coming years. A projected rise in real household disposable income will boost demand for premium and high-quality apparel, benefiting all product segments, including shapewear and sleepwear garments. Increased interest in fashion and diverse styles will drive growth in the clothing retail sector, supporting higher sales and profitability. As manufacturers continue to invest in digital platforms and ecommerce strategies, they will capitalise on the expanding online shopping trend, enhancing their direct-to-consumer sales channels. This shift will enable manufacturers to access broader markets with lower start-up costs and improve their competitive edge. Overall, industry revenue is forecast to expand at an annualised rate of 0.3%, totalling $215.6 million by 2029-30, with opportunities for growth through premium offerings and technological advancements in retail.

Men's Underwear Market size is expected to be worth around USD 71.9 Billion by 2034, from USD 40.9 Billion in 2024, at a CAGR of 5.8%

In Australia Bra Market , was valued at approximately USD 10.11 billion in 2022 and is projected to reach USD 12.45 billion by 2029,

Over the forecast period until 2029, the volume is forecast to exhibit fluctuations among the ten segments. Comparing the ten different segments for the year 2029, the segment 'Night & Underwear for women' leads the ranking with *** billion pieces. Contrastingly, 'Suits & Ensembles for women' is ranked last, with **** million pieces. Their difference, compared to Night & Underwear for women, lies at *** billion pieces. Find further statistics on other topics such as a comparison of the volume in China and a comparison of the average volume per capita in Australia. The Statista Market Insights cover a broad range of additional markets.

Market Size statistics on the Sleepwear, Underwear and Infant Clothing Manufacturing industry in Australia

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Men Underwear Market Size 2025-2029

The men underwear market size is forecast to increase by USD 13.00 billion, at a CAGR of 5.7% between 2024 and 2029.

The market is witnessing significant growth, driven by the increasing consciousness towards health and wellness and hygiene. Consumers are becoming more mindful of the importance of wearing comfortable and hygienic undergarments, leading to a surge in demand for high-quality men's underwear and intimate apparel. Market companies are responding to this trend by investing heavily in research and development and launching innovative products. However, the market faces challenges related to purchasing behavior. Men often purchase underwear based on price and availability rather than quality, leading to a fragmented market and intense competition.
This makes it essential for market players to differentiate themselves by offering superior comfort, durability, and unique features to attract and retain customers. Companies that can effectively address this challenge by focusing on customer education and building brand loyalty will be well-positioned to capitalize on the growing demand for premium men's underwear.

What will be the Size of the Men Underwear Market during the forecast period?

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The market continues to evolve, driven by dynamic market forces and consumer preferences. Fabric blends, such as moisture-wicking and antimicrobial treatments, are increasingly popular in performance underwear, catering to active lifestyles. Seamless construction and relaxed fits ensure comfort, while athletic wear and casual styles dominate retail channels. Quality control measures, including ethical sourcing and sizing charts, are essential for maintaining customer loyalty. New product development, including compression underwear and specialty stores, cater to diverse consumer needs. Online retail channels offer convenience, while supply chain optimization and digital printing enable quick turnaround times for new designs.

Consumer preferences for comfort stretch, odor control, and various waistband types continue to shape market trends. The ongoing unfolding of these patterns reflects the continuous nature of market activities in the men underwear sector.

How is this Men Underwear Industry segmented?

The men underwear industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Boxer brief
  Briefs
  Trunks
  Boxers
  Others


Material

  Cotton
  Polyester
  Modal
  Nylon
  Others


Distribution Channel

  Offline
  Online


Age Group

  26-35 year
  36-45 year
  15-25 year
  Above 45


Geography

  North America

    US
    Canada
    Mexico


  Europe

    Germany
    UK


  APAC

    Australia
    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Type Insights

The boxer brief segment is estimated to witness significant growth during the forecast period.

The market is witnessing significant growth, with boxer briefs emerging as a popular choice among consumers. This style, which combines the features of boxers and briefs, offers men a comfortable, supportive, and stylish alternative. The preference for boxer briefs over traditional boxers or briefs is driven by the increasing importance of comfort and breathability in men underwear. Department stores and specialty retailers are key retail channels for men underwear, catering to both everyday wear and performance-focused options. Moisture-wicking fabrics and seamless construction are popular features in performance underwear, while ethical sourcing and fabric blends are becoming increasingly important to consumers.

Price sensitivity is a key factor in the market, with consumers seeking value for money. Compression underwear and athletic fit styles are popular among men who engage in regular exercise or sports activities. New product development, such as mesh panels and antimicrobial treatment, adds value to the market. Consumer preferences for different waistband types, leg openings, and fly styles vary, with some men preferring a relaxed fit and others opting for a slim fit. Quality control and odor control are essential considerations for both retailers and consumers. Online retail is a growing retail channel, offering convenience and a wide range of options for consumers.

Brick-and-mortar stores continue to play a significant role in the market, allowing consumers to try on and feel the fabric before making a purchase. Innovations in technology, such as dye sublimation and digital printing, are driving product differentiation and enhancing the overall shopping experience for

The global women's bamboo underwear market is experiencing robust growth, driven by increasing consumer awareness of sustainable and eco-friendly products. The inherent softness, breathability, and hypoallergenic properties of bamboo fabric are key factors fueling demand, particularly amongst environmentally conscious consumers. Market segmentation reveals strong performance in both online and offline sales channels, with online sales experiencing faster growth due to increased e-commerce penetration and targeted marketing efforts. The bra and panties segments dominate the market, reflecting the core nature of women's underwear. While precise market sizing data is unavailable, a reasonable estimation based on comparable markets and industry growth trends suggests a market value exceeding $500 million in 2025, with a projected Compound Annual Growth Rate (CAGR) of 8-10% throughout the forecast period (2025-2033). This growth is expected to be propelled by the expansion of the market into emerging economies in Asia and Latin America where increasing disposable incomes and changing fashion preferences are creating a growing market for premium underwear options. The market, however, faces some restraints, including price sensitivity in certain regions and competition from traditional cotton and synthetic underwear materials. Nonetheless, the continued focus on sustainability, health-conscious consumption and innovation within the bamboo fabric production is projected to overcome these restraints and maintain substantial market growth in the coming years. The competitive landscape is dynamic, with a mix of established brands and emerging players vying for market share. Key players such as Vee, Bodypeace, and others are leveraging their brand recognition and distribution networks to maintain a strong position. However, the market is also attracting new entrants who are focusing on niche segments and innovative product offerings. This competitive environment is driving innovation in terms of design, functionality, and sustainability practices within the industry. Regional variations exist, with North America and Europe currently representing the largest market shares, but Asia Pacific is poised for significant growth due to increasing demand in countries like China and India. Strategic partnerships, marketing campaigns highlighting the benefits of bamboo underwear, and expansion into new markets will be crucial for companies to secure long-term success in this growing segment of the apparel market.

The global bamboo underwear market exhibits strong growth potential, driven by increasing consumer awareness of sustainable and eco-friendly apparel. The rising demand for comfortable, hypoallergenic, and breathable underwear, coupled with the inherent properties of bamboo fabric (softness, moisture-wicking capabilities, and antibacterial qualities), fuels market expansion. While precise market size figures for 2025 are unavailable, a reasonable estimation, considering the average CAGR of similar sustainable apparel sectors and the presence of established brands like Bamboo Underwear and Bamboo Body, places the market value at approximately $500 million in 2025. This figure is projected to increase steadily over the forecast period (2025-2033), propelled by expanding product lines (including seamless styles and athletic options), online retail growth, and the increasing popularity of direct-to-consumer brands. The market's segmentation includes various product types (briefs, boxers, thongs, etc.), price points, and distribution channels (online marketplaces, specialty stores, and brand websites). Market restraints include potential price sensitivity among consumers compared to conventional underwear and the need for effective communication to highlight the unique benefits of bamboo fabric. However, the growing adoption of sustainable lifestyles and the increasing demand for premium comfort are mitigating these challenges. The competitive landscape comprises both established players and emerging brands, leading to innovation in materials, designs, and marketing strategies. The North American and European markets currently hold significant shares, but emerging economies in Asia and South America are showcasing considerable growth potential. Future market developments will depend on technological advancements in bamboo processing, innovations in sustainable packaging, and increased consumer education regarding the environmental and health benefits of bamboo underwear.

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Hosiery Market Size 2025-2029

The hosiery market size is forecast to increase by USD 13.06 billion, at a CAGR of 5.1% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing demand for specialized sock products across various industries. Notably, the healthcare sector is witnessing a rise in demand for hosiery, particularly medical socks, due to their therapeutic benefits. These socks cater to specific medical conditions, such as diabetes, and provide compression, moisture management, and odor control. However, the market landscape is not without challenges. Changes in trade policies are posing obstacles for hosiery manufacturers and suppliers. These policy shifts are leading to increased production costs and complexities in the global supply chain. Pattern cutting, fabric technology, and dyeing techniques continue to advance, driving innovation in satin lingerie, control top pantyhose, and other intimate apparel categories.
To capitalize on the opportunities presented by the growing demand for specialized socks and navigate the challenges effectively, hosiery industry players must stay informed about market trends and adapt to the evolving regulatory environment. As a result, companies must adapt to these challenges by exploring alternative sourcing strategies, optimizing their supply chains, and focusing on cost competitiveness to maintain their market position. The e-commerce sector has significantly impacted the market, allowing consumers to shop from the comfort of their own homes and providing a wider selection of products and brands.

What will be the Size of the Hosiery Market during the forecast period?

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The market continues to evolve, with ongoing advancements in thread count, pattern design, and colorfastness testing shaping product offerings across various sectors. For instance, a leading polyester hosiery manufacturer reported a 15% sales increase in compression hosiery with seamless knitting and improved colorfastness, catering to the growing demand for comfort and durability. The industry anticipates a 5% annual growth rate, driven by circular economy practices, manufacturing automation, and hosiery finishing using circular knitting machines. Sustainable materials, such as recycled polyester and cotton, are gaining popularity, with compression level and sheerness measurement playing crucial roles in product differentiation.
Moreover, hosiery dyeing and finishing processes are undergoing significant innovation, focusing on pilling resistance, production optimization, and waste reduction strategies. The sizing system, denier measurement, and elasticity testing remain essential quality control measures, while abrasion resistance and stitch density are key performance indicators for footwear manufacturing. The integration of fiber spinning, yarn twisting, and durability testing ensures consistent product quality and customer satisfaction.

How is this Hosiery Industry segmented?

The hosiery industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Body stockings
  Socks
  Knee highs
  Hold-ups
  Others


Distribution Channel

  Offline
  Online


Material

  Cotton
  Nylon
  Polyester
  Wool
  Spandex


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    UK


  APAC

    Australia
    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Product Insights

The Body stockings segment is estimated to witness significant growth during the forecast period. The market encompasses a wide range of legwear and body stockings, with key trends including thread count, pattern design, colorfastness testing, seamless knitting, and various material types such as polyester and compression hosiery. The market is witnessing significant growth, with the body stockings segment expanding at a notable pace. This segment's popularity stems from its full-body coverage and versatility, making it a desirable choice for fashion, performance, and functional wear applications. Body stockings are predominantly made from stretchable materials like nylon and spandex, ensuring a snug fit that caters to diverse consumer preferences. In the realm of personal protective equipment, technical textiles play a crucial role in safeguarding workers in industries like construction and manufacturing.

The market's evolution is influenced by circular economy practices, manufacturing automation, hosiery finishing, and the integration of circular knitting machines. The hosiery industry's continuous evolution is a testament to its adaptability and responsiveness to consumer preferences and market trends. Self-gro

The Home Gym Equipment Market offers a range of products to cater to diverse fitness needs, including treadmills, elliptical machines, stationary bikes, weight benches, and dumbbells. Each product category has specific features and benefits, with some focused on providing immersive fitness experiences and others on offering versatility and space efficiency. Recent developments include: In 2021, the North American region holds the largest market share in the home gym equipment industry in the global market and dominates in the global market. In June 2021, a partnership has been declared between NovoFit (having fitness equipment business in Australia) with Amer Sports brand, Peecor to increase the strength by capturing a larger market in the global market. In October 2021, the first Bowflex indoor cycling Bike was launched by Nautilus Inc. which can be affordable by middle-class range and has much less price than the Peloton Bike. It was launched to increase the fitness drive among all the peoples. In April 2022, a new partnership has been seen between Ironman World Championship, Ironman Virtual Racing Series events, Ironman 70.3 World Championship, and Technogym SpA to provide indoor training to the athletes.. Notable trends are: Growing prevalence of lingerie with each dress to boost market growth.