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The Luxury Accommodation industry has endured significant turbulence over the past five years, primarily due to shocks and ongoing impacts associated with the pandemic. Strict travel bans in 2020 led to a heavy reliance on domestic tourist traffic, causing sharp declines in revenue and profitability across the sector. Occupancy rates fell from 79.2% to 50.8% between 2018-19 and 2020-21, while RevPAR dropped by 42.2%. The industry also experienced a drop in employment, particularly among casual workers. However, the industry has shown resilience with rebounding occupancy rates and increased RevPAR driven by pent-up demand and the easing of travel restrictions. Employment levels have since surpassed pre-pandemic benchmarks, propelled by the reopening of international borders. The industry has also witnessed a flurry of new luxury hotel openings, placing further upwards pressure on employment numbers due to increasing labour demand. Despite a cost-of-living crisis causing a dip in domestic demand, occupancy rates and RevPAR have reached record highs, pushing up profit margins towards historical pre-pandemic levels. Overall, industry revenue is expected to grow at an annualised 6.8% over the five years through 2024-25, to total $8.8 billion. This trend includes an anticipated rise of 1.4% in 2024-25. The industry’s future will be shaped by several key factors, with inbound tourists from affluent markets expected to drive growth. However, the challenge will be to capture high-spending visitors through innovative marketing campaigns and loyalty programs. With more luxury hotels set to open over the next five years, incumbent establishments will need to find strategies to avoid complications associated with increasing market saturation and growing competition. However, improving domestic economic conditions should enhance demand from domestic travellers. Businesses that can achieve occupancy rates of 80.0% and above will be key to maintaining strong profit margins. Industry revenue is forecast to grow at an annualised 3.8% over the five years through 2029-30, to total $10.6 billion.
As of December 2024, the hotel landscape in Sydney, Australia revealed a strong concentration of upscale and upper upscale accommodations, with almost ** percent of hotels falling into this category. In comparison, luxury hotels comprised only *** percent of Sydney's total hotels. This dominance of higher-end lodgings reflects Sydney's status as a premier destination for both business and leisure travelers. How does Sydney's hotel landscape compare with other Australian capital cities? While Sydney leads in upscale offerings, other major Australian cities show diverse hotel distributions. Melbourne, for instance, has a more balanced hotel mix, with nearly ** percent upscale and upper upscale hotels, complemented by almost ** percent luxury accommodations, and around ** percent midscale and upper midscale hotels. This variety caters to a wider range of visitor preferences and budgets. Brisbane stands out, with almost ** percent of its hotels in the luxury category, indicating a strong focus on ultra-high-end tourism. These variations highlight the unique positioning of each city in Australia's competitive tourism market. Travel booking trends Despite challenges posed by the COVID-19 pandemic, Australia's tourism and travel accommodation sectors show signs of recovery. Hotels and flight tickets emerged as the most popular travel product bookings among Australians in a 2025 survey, indicating a resurgence in both domestic and international travel. Booking.com remained the top choice for online hotel reservations among Australian consumers in a 2025 survey, followed by Airbnb. As the industry rebounds, the diverse accommodation offerings across Australian cities are well-positioned to cater to a diverse range of traveler preferences and budgets.
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The Australia luxury hotel market size is projected to grow at a CAGR of 1.80% between 2025 and 2034.
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According to Future Market Insights (FMI), the luxury hotel market is estimated at US$ 99.868 billion in 2023 and is projected to reach US$ 117.169 billion by 2033, at an anticipated CAGR of 5.3 % from 2023 to 2033.
Attribute | Details |
---|---|
Market HCAGR (From 2018 to 2022) | 4.1% |
Market Size - 2018 | US$ 81.097 billion |
Market Size - 2022 | US$ 95.113 billion |
Attribute | Details |
---|---|
Market CAGR (From 2023 to 2033) | 5.3% |
Market Size - 2023 | US$ 99.868 billion |
Market Size - 2033 | US$ 117.169 billion |
Country - Wise Insights
Attributes | Details |
---|---|
North America Market Share - 2023 | 24% |
United States Market Share - 2023 | 6% |
Australia Market Share - 2023 | 5.2% |
Attributes | Details |
---|---|
Japan Market Share - 2023 | 4% |
China Market CAGR (From 2023 to 2033) | 6.5% |
India Market CAGR (From 2023 to 2033) | 4.5% |
Attributes | Details |
---|---|
Europe Market Share - 2023 | 20.1% |
Germany Market Share - 2023 | 3.5% |
United Kingdom Market CAGR (From 2023 to 2033) | 6.6% |
Category - Wise Insights
Category | Room Type |
---|---|
Leading Segment | Luxury |
Market Share | 31% |
Category | Type |
---|---|
Leading Segment | Business Hotels |
Market Share | 28% |
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Australia Luxury Hotels & Resorts Market valued at USD 7 Bn, driven by international tourism, rising incomes, and premium travel demand in cities like Sydney and Melbourne.
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The COVID-19 pandemic considerably disrupted the Motels industry, as border closures and lockdowns significantly impacted demand. Consequently, industrywide revenue took a hit during 2019-20 and 2020-21. However, domestic travellers, government stimulus and state government travel vouchers contributed to its partial recovery. Moreover, high household discretionary incomes in 2020-21 and 2021-22 prompted a surge in domestic tourism, as high savings over these years supported expanded spending on travel in 2022-23, benefiting demand for motels. However, high inflation rates over 2023-24 and 2024-25 adversely impacted demand from domestic consumers. Despite having to compete with multiple accommodation substitutes, the post-pandemic rebound has allowed motels to cover fixed costs more easily, contributing to a rise in profitability. Australia’s ongoing housing crisis has also led to an increase in demand for motel rooms, with many providing long-term shelter to individuals and families struggling to find success in the competitive housing market. Overall, industry revenue is expected to decline an annualised 7.2% over the past few years through 2024-25 to $4.0 billion. This includes an estimated drop of 0.3% in 2024-25. The outlook for the industry over the next few years is promising due to forecast growth in tourist activity. Household discretionary income is set to climb as inflationary pressures ease, bumping up spending on travel. As Australia’s population continues to age, a greater number of citizens will prefer domestic travel over outbound travel, boosting demand for motels across the country. Competitive pressures from short-term rental accommodation are also set to decline in the coming years, as rising housing demand and growing rental prices cause a shift towards long-term leases rather than short-term accommodation. Increasing taxation legislation will also aim to shift properties towards the long-term rental market, further reducing competition and enabling motels to raise their prices, boosting profitability. However, luxury travel trends will continue to pose a significant challenge to industry businesses. Overall, revenue is forecast to climb an annualised 2.7% over the next few years through 2029-30, to $4.5 billion.
As of December 2024, the hotel landscape in Melbourne, Australia showcased a diverse range of accommodations, with upscale and upper upscale hotels dominating the market at around ** percent. The luxury hotels category followed, accounting for almost ** percent of hotels in the city. Differing hotel landscapes across Australian cities While Melbourne boasts a more balanced mix of hotel categories, several other Australian cities present distinct profiles. Sydney, for instance, has an even stronger focus on upscale and upper upscale accommodations, with almost ** percent of its hotels falling into this category. In contrast, Adelaide stands out with a high proportion of luxury hotels, accounting for almost ** percent of its total. Perth, similar to Melbourne, has a high concentration of upscale and upper upscale hotels but differs with a larger midscale and upper midscale segment at around ** percent. These variations highlight the diverse strategies employed by different Australian cities to cater to various traveler preferences and market segments. Fostering hotel loyalty As the Australian hospitality industry recovers from the impacts of COVID-19, hotel loyalty programs play a crucial role in attracting and retaining customers. The Accor Live Limitless/Plus rewards scheme leads as the most popular hotel loyalty program among Australians, followed by Hilton Honors and IHG One Rewards. When it comes to hotel reward scheme benefits, Australian consumers are most enticed by complimentary breakfasts and room upgrades, with around ** percent of respondents valuing these perks, respectively. Other highly desired benefits include discounted stays, early check-in, and late check-out options.
According to data from the UNWTO, there were around ***** hotels and similar establishments in Australia in 2022. This reflected an increase from approximately ***** hotels and similar establishments across the country in 2013. Regional variations in hotel performance As of December 2024, the Gold Coast and Sydney recorded the highest average daily rates for hotel rooms across the country’s key hotel markets at *** Australian dollars per night, while Canberra offered comparatively more affordable options. Revenue per available room (RevPAR) also varied widely across Australia’s key cities and regions, with Sydney’s hotels achieving the highest RevPARs. Occupancy rates further highlight these regional disparities, with Perth leading with a ** percent hotel occupancy rate and Darwin trailing with an average rate of ** percent. Major players in the Australian hotel market The Australian and New Zealand hotel markets are dominated by a few key players, with Accor maintaining a significant lead. As of the 2024 financial year, Accor operated over *** travel accommodation properties in the Australasia region, more than double the next largest operator, Ascott, which managed just over *** properties. Accor's dominance is further evidenced by its hotel room inventory, boasting over ****** rooms. The next closest competitor, IHG, had approximately ****** rooms, highlighting the substantial gap between the market leader and other major hotel operators in the region.
As of December 2024, Brisbane was home to one of the highest concentrations of luxury hotels in Australia, with just under ** percent of the hotels falling into the luxury category. Brisbane's hotel mix also includes a significant proportion of midscale and upper midscale options, accounting for about ** percent of the city's total hotel landscape. Australia's domestic tourism trends Brisbane not only boasts an impressive array of luxury hotels, but ranks third in popularity among domestic overnight visitors across leading local destinations in Australia. Sydney and Melbourne lead as the most-visited destinations, with Brisbane following closely behind. This ranking aligns with spending patterns, as Melbourne and Sydney also dominated in terms of domestic overnight visitor expenditure in 2024, with tourists spending over ** billion Australian dollars respectively in these cities. Expenditure in Brisbane came to just shy of *** billion Australian dollars during the same period. Online booking preferences in Australia When travelers plan their stays in Brisbane and other Australian cities, online platforms play a crucial role in the booking process. Booking.com emerged as the preferred choice for hotel and private accommodation reservations among Australian consumers, followed by Airbnb. For those seeking package holiday bookings, booking.com also takes the lead, followed by Expedia. These online booking trends highlight the importance of digital platforms in shaping the travel experiences of both domestic and international tourists and connecting visitors with diverse hotel offerings.
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Number of Businesses statistics on the Luxury Accommodation industry in Australia
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The Tourism industry in Australia is well-developed and a critical contributor to national employment and GDP. Industry revenue consists of international and domestic expenditure on an array of tourism-related products and services. The industry faced an extreme downturn in 2019-20 and 2020-21 due to the pandemic, severely impacting both international and domestic tourism. Government restrictions led to a drop in revenue and employment. However, government assistance, such as wage subsidies, mitigated some effects of this demand collapse, aiding in maintaining enterprise, establishment and employment figures. In 2022, the industry rebounded rapidly following the easing of restrictions. Both domestic and international travel surged, leading to double-digit growth rates in revenue and stronger pricing power for airlines and hospitality businesses. State governments helped revive the industry by extending stimulus packages, which resulted in the re-establishment of healthy industrywide profit margins in 2022-23. Between 2021-22 and 2023-24, relative growth in spending by business and government travellers outpaced the increase from domestic leisure travellers. Factors like high inflation, increased airfares and financial pressure on households slowed the growth of domestic leisure travel. However, less price-sensitive business and government travellers remained largely unaffected. International tourism has also significantly increased since 2021-22. However, growth has stalled since 2023-24, as international traveller inflows have approached pre-pandemic benchmarks. The demand for luxury tourism has surged, supporting industry profitability. However, increased competition and slowing revenue growth in 2024-25 have led to a slight contraction in profitability, a trend that will continue into the following years. Despite the turbulent period, the strong recovery in demand in recent years has contributed to an estimated annualised hike in revenue of 5.0% over the five years through 2024-25. With demand approaching pre-pandemic levels, growth has started to taper, with revenue edging up by an expected 0.8% in the current year, to reach $200.5 billion. The outlook for tourism is promising. International tourism is set to strengthen beyond pre-pandemic levels, while substantial investment in the growing luxury tourist economy will bring more wealthy tourists to Australian shores. Cost-of-living pressures that have affected local households will ease over the coming years. At the same time, the accessibility of price comparison tools from online booking services will promote lower prices for domestic consumers, bolstering domestic tourism numbers. Overall, industry revenue is forecast to expand at an annualised rate of 2.3% through 2029-30, to $224.9 billion.
As of December 2024, in Perth, Australia, the highest concentration of hotels in the city were in the upscale and upper upscale category, with around ** percent of the hotels in this category. In comparison, the midscale and upper midscale category comprised around ** percent of the hotels, and just over ** percent were labeled as luxury.
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According to our latest research, the Global Smart Safe Deposit Boxes in Hotels market size was valued at $1.9 billion in 2024 and is projected to reach $4.2 billion by 2033, expanding at a CAGR of 9.2% during the forecast period of 2025–2033. The primary growth driver for this market is the increasing focus on guest security and convenience within the hospitality sector, as hotels worldwide seek to differentiate themselves by offering enhanced in-room and on-premises security solutions. This trend is further fueled by the rise in international travel, evolving guest expectations, and the integration of advanced technologies such as biometrics, IoT, and cloud connectivity in hotel security infrastructure.
North America currently holds the largest share of the Smart Safe Deposit Boxes in Hotels market, accounting for approximately 38% of global revenue in 2024. The region’s leadership is attributed to its mature hospitality industry, high penetration of luxury and business hotels, and the rapid adoption of cutting-edge security technologies. Stringent regulatory requirements for guest safety, combined with robust investments in hotel infrastructure modernization, have propelled the demand for advanced safe deposit solutions. Moreover, the presence of leading technology suppliers and a tech-savvy consumer base further accelerates market uptake. The United States, in particular, stands out due to its concentration of international hotel chains and frequent upgrades of security systems to maintain brand reputation and compliance.
Asia Pacific is the fastest-growing region in the Smart Safe Deposit Boxes in Hotels market, projected to expand at a CAGR of 12.5% from 2025 to 2033. This dynamism is driven by a booming tourism industry, rapid urbanization, and the proliferation of new hotel developments across China, India, Southeast Asia, and Australia. Major investments in the hospitality sector, particularly in luxury and boutique hotels, are creating substantial demand for innovative, tech-enabled safe deposit solutions. Additionally, rising middle-class affluence and increasing international travel are prompting hotels to upgrade their amenities and security offerings, further fueling market growth. Government initiatives to boost tourism and digital infrastructure, coupled with collaborations between hotel chains and technology providers, are also contributing to the region’s robust market performance.
Emerging economies in Latin America and the Middle East & Africa are witnessing gradual adoption of smart safe deposit boxes, albeit at a slower pace compared to developed regions. In these markets, challenges such as limited technology infrastructure, budget constraints among independent hotels, and varying regulatory standards can hinder rapid market penetration. However, localized demand for enhanced guest safety, particularly in high-end resorts and international hotel chains, is spurring incremental growth. Policy reforms aimed at boosting tourism and foreign investment, along with increased awareness of digital security, are expected to gradually improve the adoption rate of smart safe deposit solutions in these regions over the forecast period.
Attributes | Details |
Report Title | Smart Safe Deposit Boxes in Hotels Market Research Report 2033 |
By Product Type | Biometric Safe Deposit Boxes, Electronic Keypad Safe Deposit Boxes, RFID-enabled Safe Deposit Boxes, Others |
By Application | Luxury Hotels, Business Hotels, Boutique Hotels, Resorts, Others |
By Deployment | In-room, Front Desk, Off-site |
By End User | Chain Hotels, Independent Hotels |
By Distribution Channel | Direct Sales, Distributors/Dealers, Online Sales, Oth |
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The Serviced Apartments industry has experienced significant volatility in recent years. The outbreak of the COVID-19 pandemic saw a drastic drop in occupancy rates because of international and domestic travel restrictions, posing a significant challenge to meeting fixed costs. Government stimulus like the JobKeeper payment scheme and strategic diversification of revenue sources helped businesses survive the pandemic years. Easing restrictions in 2022 saw a tourism revival, boosting occupancy rates and profit margins. Industry employment surged as establishments hired additional casual staff to meet rebounding demand. Pre-pandemic investments in new serviced apartments also facilitated growth in business numbers. The surge in luxury travel has been a significant performance enhancer, directly fuelling profitability and contributing to the industry's revenue growth since the pandemic. With Australia approaching record levels of international travel in 2024-25, the luxury serviced apartment market shows promise of continued growth. Occupancy rates in some popular locations have already eclipsed pre-pandemic benchmarks, which has boosted revenue across the industry. Overall, the industry's robust recovery has resulted in an estimated annualised revenue growth of 7.6% over the last five years, reaching $6.1 billion. This figure includes an expected hike of 0.4% in 2024-25 as international travel approaches peak capacity. The Serviced Apartments industry is poised for growth over the next few years, with an anticipated annualised 1.1% increase through the end of 2029-30, amounting to an estimated $6.5 billion. Record international tourist numbers will propel this growth, while rising household incomes will foster domestic tourism. Even so, the ever-growing threat from alternative accommodations, like Airbnb, and the Hotels and Resorts industry will intensify competition, compelling serviced apartment providers to reduce prices to retain occupancy rates. Large conglomerates are set to strengthen their market hold by expanding their establishment numbers. Their global brand recognition will continue to offer a competitive advantage over smaller players in attracting business and international travellers.
As of December 2024, in Adelaide, Australia, around ** percent of the hotels were labeled as luxury. The highest concentration of hotels in the city were in the upscale and upper upscale category.
As of December 2024, on the Gold Coast in Australia, over ** percent of the hotels were labeled as upscale and upper upscale. The highest concentration of hotels in the area were in the luxury category, which accounted for almost ** percent of the hotels.
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According to our latest research, the Global Motorized Blackout Shades for Hotels market size was valued at $1.2 billion in 2024 and is projected to reach $2.6 billion by 2033, expanding at a robust CAGR of 8.7% during the forecast period of 2025–2033. The primary driver for the rapid growth of the Motorized Blackout Shades for Hotels market is the increasing emphasis on guest comfort and luxury within the hospitality sector. Hotels worldwide are investing in advanced automation solutions to enhance guest experiences, improve energy efficiency, and differentiate themselves in a competitive market. The integration of smart technologies, coupled with the rising demand for premium amenities, is significantly boosting the adoption of motorized blackout shades across various hotel spaces, including guest rooms, conference areas, and lobbies.
North America continues to hold the largest share of the Motorized Blackout Shades for Hotels market, accounting for over 38% of the global revenue in 2024. This dominance is attributed to the mature hospitality industry in the United States and Canada, where luxury and boutique hotels are early adopters of automation and smart shading solutions. The region benefits from advanced infrastructure, high disposable incomes, and stringent energy efficiency regulations, all of which contribute to the widespread installation of motorized blackout shades. Additionally, the presence of leading manufacturers and technology providers fosters innovation and accelerates product deployment. The focus on sustainability and green building certifications further propels demand, as hotels seek to minimize energy consumption while maximizing guest satisfaction.
Asia Pacific is emerging as the fastest-growing region, projected to record a CAGR of 11.3% from 2025 to 2033. This impressive growth is driven by rapid urbanization, a booming tourism sector, and substantial investments in hotel infrastructure across China, India, Southeast Asia, and Australia. The increasing influx of international travelers and the rise of luxury hotel chains in metropolitan cities are fueling the adoption of motorized blackout shades. Additionally, government initiatives promoting smart city development and energy-efficient buildings are encouraging hotels to invest in automated shading systems. The region’s expanding middle class, coupled with rising expectations for modern amenities, is further accelerating market penetration.
Emerging economies in Latin America, the Middle East, and Africa are witnessing gradual adoption of motorized blackout shades, though several challenges persist. Limited awareness, budget constraints, and a lack of standardized regulations hinder widespread implementation, particularly in smaller hotels and independent properties. However, increasing international tourism, infrastructure development, and a growing preference for luxury accommodations are expected to drive localized demand. In these regions, policy reforms aimed at boosting tourism and foreign investments in the hospitality sector may catalyze future market growth, provided that cost-effective and adaptable solutions are introduced to address unique local requirements.
Attributes | Details |
Report Title | Motorized Blackout Shades for Hotels Market Research Report 2033 |
By Product Type | Roller Shades, Roman Shades, Cellular Shades, Others |
By Operation | Remote Control, Smart/Automated, Switch Operated |
By Material | Polyester, Cotton, Blends, Others |
By Installation | Indoor, Outdoor |
By Application | Guest Rooms, Conference Rooms, Lobbies, Others |
By Distribution Channel |
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Australia Travel & Tourism market was valued at USD 16.17 billion in 2024 and is anticipated to grow USD 18.42 billion by 2030 with a CAGR of 2.25%
Pages | 82 |
Market Size | 2024: USD 16.17 Billion |
Forecast Market Size | 2030: USD 18.42 Billion |
CAGR | 2025-2030: 2.25% |
Fastest Growing Segment | Online |
Largest Market | Australia Capital Territory & New South Wales |
Key Players | 1. Qantas Airways Limited 2. Virgin Australia Airlines Pty Ltd 3. Marriott International, Inc. 4. Hilton International Australia Pty Limited 5. Accor Australia & New Zealand Hospitality Pty Limited 6. Intro Travel Pty Ltd. 7. G Adventures Pty Ltd 8. Ultimate Adventure Travel Pty Ltd. 9. Intrepid Travel Australia Pty Ltd. 10. Bucket List Group Travel |
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According to our latest research, the Global Pick‑Your‑Room Technology for Hotels market size was valued at $1.2 billion in 2024 and is projected to reach $6.8 billion by 2033, expanding at a robust CAGR of 21.7% during the forecast period of 2025 to 2033. This impressive growth trajectory is primarily fueled by the accelerating digital transformation within the hospitality sector, as hotels seek to differentiate their guest experiences and drive higher occupancy rates through advanced personalization technologies. The increasing consumer demand for autonomy and transparency in the hotel booking process, coupled with the proliferation of mobile and cloud-based solutions, is catalyzing the widespread adoption of pick-your-room technology across various hotel categories worldwide.
North America currently commands the largest share of the global Pick‑Your‑Room Technology for Hotels market, accounting for over 38% of total revenues in 2024. The region’s dominance can be attributed to its mature hospitality industry, high digital literacy among travelers, and the early adoption of innovative guest-facing technologies. Major hotel chains in the United States and Canada have aggressively implemented pick-your-room solutions to enhance guest satisfaction and loyalty, leveraging advanced integrations with property management and revenue optimization systems. Additionally, favorable regulatory frameworks and a strong presence of leading technology vendors have facilitated seamless deployment and scaling of these solutions in North America, further consolidating its leadership position.
In contrast, Asia Pacific is projected to be the fastest-growing region, with a forecasted CAGR exceeding 25% from 2025 to 2033. This remarkable growth is underpinned by rapid urbanization, a burgeoning middle class, and the exponential rise of digital travel platforms in markets such as China, India, Southeast Asia, and Australia. The increasing influx of international tourists, coupled with the region’s appetite for mobile-first experiences, is prompting both established hotel groups and independent operators to invest heavily in pick-your-room technology. Strategic partnerships between technology providers and local hotel brands, as well as government initiatives to boost tourism infrastructure, are further accelerating market penetration across the Asia Pacific region.
Emerging economies in Latin America and the Middle East & Africa represent nascent but promising markets for pick-your-room technology. While adoption rates remain modest due to infrastructural limitations and budget constraints among smaller hotels, a growing focus on hospitality modernization and digital guest engagement is gradually driving interest. Localized demand for personalized experiences, coupled with supportive tourism policies and foreign investments in luxury and boutique hotel segments, are expected to unlock new growth avenues. However, challenges such as limited internet penetration, fragmented hotel ownership structures, and regulatory complexities may temper the pace of adoption in these regions compared to more mature markets.
Attributes | Details |
Report Title | Pick‑Your‑Room Technology for Hotels Market Research Report 2033 |
By Component | Software, Services |
By Deployment Mode | On-Premises, Cloud-Based |
By Hotel Type | Luxury Hotels, Mid-Range Hotels, Budget Hotels, Resorts, Boutique Hotels |
By Application | Room Selection, Guest Experience Enhancement, Revenue Management, Marketing & Promotions, Others |
By End-User | Hotel Chains, Independent Hotels |
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As of December 2024, in Canberra, Australia, the highest concentration of hotels in the city were in the upscale and upper upscale category, which accounted for around ** percent of the hotels. The luxury category consisted of almost ** percent of the hotels.
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The Luxury Accommodation industry has endured significant turbulence over the past five years, primarily due to shocks and ongoing impacts associated with the pandemic. Strict travel bans in 2020 led to a heavy reliance on domestic tourist traffic, causing sharp declines in revenue and profitability across the sector. Occupancy rates fell from 79.2% to 50.8% between 2018-19 and 2020-21, while RevPAR dropped by 42.2%. The industry also experienced a drop in employment, particularly among casual workers. However, the industry has shown resilience with rebounding occupancy rates and increased RevPAR driven by pent-up demand and the easing of travel restrictions. Employment levels have since surpassed pre-pandemic benchmarks, propelled by the reopening of international borders. The industry has also witnessed a flurry of new luxury hotel openings, placing further upwards pressure on employment numbers due to increasing labour demand. Despite a cost-of-living crisis causing a dip in domestic demand, occupancy rates and RevPAR have reached record highs, pushing up profit margins towards historical pre-pandemic levels. Overall, industry revenue is expected to grow at an annualised 6.8% over the five years through 2024-25, to total $8.8 billion. This trend includes an anticipated rise of 1.4% in 2024-25. The industry’s future will be shaped by several key factors, with inbound tourists from affluent markets expected to drive growth. However, the challenge will be to capture high-spending visitors through innovative marketing campaigns and loyalty programs. With more luxury hotels set to open over the next five years, incumbent establishments will need to find strategies to avoid complications associated with increasing market saturation and growing competition. However, improving domestic economic conditions should enhance demand from domestic travellers. Businesses that can achieve occupancy rates of 80.0% and above will be key to maintaining strong profit margins. Industry revenue is forecast to grow at an annualised 3.8% over the five years through 2029-30, to total $10.6 billion.