Makeup and skin care products held a combined share of over ** percent of Australia's beauty and personal care products market in the 2023 financial year. Personal care was the second most prevalent beauty and personal care market category, with a share of just over ** percent.

The Australia Beauty and Personal Care Products Market Report is Segmented by Product Type (Personal Care Products and Cosmetics Products), Category (Mass and Premium), Nature (Organic and Conventional), and Distribution Channel (Supermarkets/Hypermarkets, Online Retail Channels, and More). The Market Forecasts are Provided in Terms of Value (USD).

The revenue of the cosmetics segment of the beauty and personal care market in Australia was forecast to continuously increase between 2024 and 2029 by around *** million Australian dollars. Cosmetics is the third-largest revenue producing segment of Australia's beauty and personal care market, with the personal care segment generating the most revenue.

The Australia makeup market size reached USD 2.66 Billion in 2024. The market is expected to grow at a CAGR of 3.88% between 2025 and 2034, reaching USD 3.89 Billion by 2034.

The Cosmetics and Toiletry Wholesaling industry distributes an ever-growing array of cosmetics, perfumes, toiletries, soaps and detergents from domestic and foreign manufacturers to various retail outlets, including pharmacies, department stores, supermarkets and specialty cosmetics retailers. Despite being in the mature phase of its life cycle, the industry is dynamic and evolving in line with changes in the global beauty sector. In turn, digital trends and social media platforms are increasingly altering the definition of beauty and the global beauty sector itself. Ongoing product development designed to stimulate customer interest and expand the sector's customer base, including a focus on Generation Z and Generation Alpha consumers, is also stimulating change across the beauty supply chain. Emergent health, wellbeing and beauty trends are also stimulating changes as beauty and wellness lines become increasingly blurred as consumers adopt holistic beauty routines backed by science, technological advancements and tech-infused beauty devices. In view of the beauty sector's rapidly changing backdrop, cosmetics and toiletries wholesalers are facing several challenges, including profit margin pressures in the face of intensifying competitive forces. Similarly to many other wholesalers, cosmetics and toiletry wholesalers are struggling to maintain their position in the face of wholesale bypass. The rising prominence of sustainable beauty trends across the entire supply chain – including at the wholesale level – is adding to industry challenges. With sustainability principles increasingly dictating purchasing patterns, new sustainable and ethical beauty products are changing both the product portfolios carried by industry wholesalers and their business models as circular beauty concepts slowly gain traction. Industry revenue is expected to expand by a modest 3.0% annualised over the five years through 2024-25 to $10.9 billion, including anticipated growth of 2.8% in the current year. Ongoing product innovations, technological advances and digital communications will drive growth in the coming years. Simultaneously, the distribution channels serviced by cosmetics and toiletry wholesalers will continue diversifying as upstream manufacturers increasingly implement omnichannel strategies to reach a cross-sectional consumer base. Upstream efforts to embrace the diversity and inclusion social movement will also widen the industry's consumer base with new gender-neutral products. Industry revenue is forecast to climb at an annualised 2.4% over the five years through 2029-30, to $12.3 billion.

The Australia Cosmetics Market was valued at USD 9.35 Billion in 2024 and is expected to reach USD 12.93 Billion by 2030 with a CAGR of 5.62% during the forecast period.

Concerning the five selected segments, the face segment of Australia's cosmetics market created the largest revenue in 2024 at around *** billion Australian dollars. Contrastingly, natural cosmetics contributed around *** million Australian dollars that year to the country's cosmetics market.

The revenue of the beauty tech segment of the beauty and personal care market in Australia was forecast to continuously increase between 2024 and 2029 by just over ** million Australian dollars. Beauty tech is currently the smallest revenue producing segment of Australia's beauty and personal care market, with the personal care segment generating the most revenue. Nonetheless, Australia's beauty tech market is slowly expanding and gaining importance as technologies, such as 3D printing, artificial intelligence (AI), and augmented reality (AR), become increasingly incorporated into beauty businesses to improve and personalize consumer experiences.

The size of the Australia Beauty and Personal Care Products Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 4.19% during the forecast period. Beauty and personal care products encompass a wide range of items designed to enhance personal grooming, hygiene, and aesthetics. This category includes skincare products like moisturizers and cleansers, haircare items such as shampoos and conditioners, and cosmetics like lipsticks, foundations, and mascaras. These products serve various purposes, from cleansing and protecting the skin to beautifying and altering appearance. For example, skincare products help maintain skin health and hydration, while cosmetics are used to enhance facial features. Haircare products ensure clean, healthy hair, and fragrances provide a pleasant scent. The industry is highly regulated to ensure the safety and efficacy of these products. Recent developments include: September 2022: Estee Lauder and BALMAIN entered into a partnership to launch BALMAIN BEAUTY, a line of luxury beauty products. Under the agreement, the companies aim to develop, produce and distribute a product line that appeals to affluent consumers worldwide, including Australia., June 2022: Shiseido, a Japanese cosmetics company, introduced Sidekick, a new range of skincare products for men. The range, which consists of four products and eight inventory items, is intended primarily for the Asian market., February 2021: G&M Cosmetics from Australia planned to expand its vegan beauty and baby care product range. The company moved into the vegan beauty space after acquiring P'URE Papayacare skincare in 2019. Since then, it has extended the brand to 15 vegan-approved and certified products.. Key drivers for this market are: Inclination Towards Natural and Organic Formulations. Potential restraints include: Presence of Counterfeit Beauty and Personal Care Products. Notable trends are: Inclination Towards Natural and Organic Formulations.

The Cosmetic and Toiletry Retailing industry sells thousands of cosmetic and toiletry brands through specialty cosmetics stores, with a constant array of new products acting as a key driving force in the industry's performance. Fusion and eco-friendly lines have stimulated demand in an otherwise mature, saturated market, as have new experiential stores. These have been designed to capitalise on cosmetics' hands-on nature and entice online shoppers back into stores. Offering associated beauty services like brow bars, hair services and make-up classes has also helped to give the industry a new service-based revenue stream and boost profit margins, which have come under pressure from rival online beauty sites offering discounted beauty products. The COVID-19 pandemic significantly disrupted the industry's operating environment, although the industry has since recovered. With many cosmetic stores forced to temporarily close, revenue contracted noticeably in 2019-20. Restrictions also forced cosmetic retailers to adopt new business models and technologies to replace their instore experiences, as state and regional COVID-19 lockdowns pushed consumers online, towards rival beauty sites. Many cosmetic retailers are now integrating their offline and online channels to provide customers with a seamless shopping experience and retain their customer base. Overall, growth in industry revenue is expected to be a modest 2.6% annualised through the end of 2024-25, to $6.0 billion. This includes estimated revenue growth of 3.9% in 2024-25. New customised beauty products and growing demand for green beauty products, cruelty-free beauty brands and new wellbeing products will support revenue growth in the coming years. Beauty and wellness trends will continue converging, influencing industry operations. In the pandemic’s wake, consumers will continue to prefer beauty products with a clean and ethical image, reflecting an increased emphasis on sustainability and transparency. However, heightened competition may impede industry performance as physical beauty stores continue to contend with intensifying competitive pressures from online rivals. In response, a rising number of cosmetic retailers will adopt new technologies designed to boost digital interaction and strengthen ecommerce sales. Industry revenue is forecast to climb by an annualised 2.5% through the end of 2029-30, to $6.7 billion.

The revenue of the face segment of the cosmetics market in Australia was forecast to continuously increase between 2024 and 2029 by around *** million Australian dollars. The face segment is the largest revenue producing segment of Australia's cosmetics market.

In 2024, the Australian cosmetics market decreased by -1.5% to $3.1B for the first time since 2017, thus ending a six-year rising trend. Over the period under review, the total consumption indicated pronounced growth from 2012 to 2024: its value increased at an average annual rate of +4.4% over the last twelve years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, consumption increased by +63.2% against 2017 indices.

The Australian beauty and personal care products market, valued at approximately $XX million in 2025, is projected to experience robust growth, exhibiting a compound annual growth rate (CAGR) of 4.19% from 2025 to 2033. This expansion is driven by several key factors. Rising disposable incomes among Australian consumers fuel demand for premium and specialized beauty products, including organic and natural formulations. A growing awareness of skincare and personal grooming, particularly among younger demographics, further boosts market growth. The increasing popularity of online retail channels provides convenient access to a wider range of products and brands, contributing to market expansion. Furthermore, innovative product launches featuring advanced ingredients and technologies, coupled with targeted marketing campaigns emphasizing self-care and wellness, stimulate market demand. The market segmentation reveals strong performance across various product categories, with hair care, skincare, and cosmetics consistently driving growth. However, the market also faces some challenges, including increased competition from both established international players and emerging local brands. Fluctuations in raw material prices and evolving consumer preferences also necessitate ongoing adaptation within the industry. The market's diverse distribution channels contribute significantly to its growth trajectory. Specialist stores maintain a strong presence, catering to discerning consumers seeking expert advice and niche products. Supermarkets and hypermarkets provide convenient access to mass-market brands, while online retail channels offer convenience and expansive product selections. Convenience stores capitalize on impulse purchases, especially for smaller, everyday items. The leading players in this market – including L'Oréal S.A., Unilever PLC, Procter & Gamble Company, and others – are employing strategic initiatives such as product diversification, mergers and acquisitions, and strategic partnerships to maintain and enhance their market share. The forecast period of 2025-2033 promises continued expansion for the Australian beauty and personal care sector, fuelled by sustained consumer spending and the industry's ability to innovate and adapt to changing consumer preferences. Recent developments include: September 2022: Estee Lauder and BALMAIN entered into a partnership to launch BALMAIN BEAUTY, a line of luxury beauty products. Under the agreement, the companies aim to develop, produce and distribute a product line that appeals to affluent consumers worldwide, including Australia., June 2022: Shiseido, a Japanese cosmetics company, introduced Sidekick, a new range of skincare products for men. The range, which consists of four products and eight inventory items, is intended primarily for the Asian market., February 2021: G&M Cosmetics from Australia planned to expand its vegan beauty and baby care product range. The company moved into the vegan beauty space after acquiring P'URE Papayacare skincare in 2019. Since then, it has extended the brand to 15 vegan-approved and certified products.. Key drivers for this market are: Inclination Towards Natural and Organic Formulations. Potential restraints include: Inclination Towards Natural and Organic Formulations. Notable trends are: Inclination Towards Natural and Organic Formulations.

Comprehensive dataset of 1,429 Cosmetics industries in Australia as of August, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

Australia Cosmetic Skin Care Market growth becomes more personalized and inclusive, the market is expected to thrive with innovations in formulation, delivery systems, and consumer experience.

In 2024, the Australian market for beauty, make-up and skin care preparations decreased by -5.8% to $2.6B for the first time since 2017, thus ending a six-year rising trend. Overall, consumption, however, saw a strong expansion. Consumption of peaked at $2.7B in 2023, and then shrank in the following year.

The Cosmetics, Perfume and Toiletries Manufacturing industry is highly globalised, reflecting international beauty brands' dominance in the downstream retail sector. Many cosmetics and perfumes are imported as fully formulated and packaged products, so imports hold a strong position in the downstream market and are expected to satisfy 80.2% of domestic demand in 2024-25. In contrast, exports’ success in international markets has driven revenue growth over the past decade. In particular, exports of natural or organic cosmetics and personal care products have expanded as local manufacturers have successfully capitalised on Australia's reputation for manufacturing high-quality and environmentally friendly products. The industry is also highly innovative, with cosmetics, toiletries and perfume manufacturers continuously introducing new products to drive growth in the domestic market. These products have included new sustainable, ethical beauty and personal care items as manufacturers have tapped into emergent health, wellbeing and beauty trends. Manufacturers have also increasingly used digital channels and social media to reach millennial consumers. Some manufacturers have expanded their customer base and product portfolios to include products designed for a more inclusive beauty sector. Even so, recent inflationary pressures have meant that growth in industry revenue and profitability has stalled in inflation-adjusted terms. Overall, industry revenue is expected to contract at an annualised 0.5% over the five years through 2024-25, to $2.1 billion. This trend is despite anticipated growth of 2.4% in 2024-25. Revenue is forecast to expand again in the short term, with growth prospects for both domestic and international manufacturers. Heightened demand for clean beauty products is set to support manufacturers going forwards, particularly smaller, niche manufacturers that focus on that segment. Consumer trends favouring local niche, organic or natural brands over global brands will also support small-scale manufacturers. Meanwhile, technological advancements are set to drive innovation and growth, as is the emergence of 'circular beauty'. Overall, revenue is forecast to climb at an annualised 2.7% through 2029-30, to $2.5 billion, as export markets continue supporting industry growth.

The Australia cosmetics products market size reached USD 4.27 Billion in 2024. The market is expected to grow at a CAGR of 3.70% between 2025 and 2034, reaching almost USD 6.14 Billion by 2034.

The revenue of the personal care segment of the beauty and personal care market in Australia was forecast to continuously increase between 2024 and 2029 by around *** million Australian dollars. The personal care segment is the largest revenue producing segment of Australia's beauty and personal care market.

Discover the latest market projections for the cosmetics industry in Australia, with a forecasted increase in market volume and value over the next decade.