The Australia media and entertainment market size reached USD 37.90 Billion in 2024. The market is expected to grow at a CAGR of 4.60% between 2025 and 2034, reaching USD 59.42 Billion by 2034.

This statistic depicts the Compound Annual Growth Rate (CAGR) of the entertainment and media industry in Australia between 2017 and 2021, by type. The five-year CAGR for consumer spending on media and entertainment is forecasted to reach approximately *** percent.

This statistic depicts the size of the entertainment and media industry in Australia in 2017 with a forecast for 2022, by type. In 2017, the internet access market in Australia reached around ***** billion Australian dollars; it is forecasted to grow to around ***** billion Australian dollars in 2022.

The AI in media and entertainment market is anticipated to experience an impressive 17.5% CAGR in AI applications, with a valuation projected to reach US$ 51.37 billion by 2034. AI is being utilized for predictive analytics, recommendation engines, customer journey mapping, and audience segmentation to enhance the user experience. The AI in the media and entertainment industry is foreseen to be valued at US$ 10.24 billion in 2024.

Attributes	Details
Valuation in 2024	US$ 10.24 billion
Valuation by 2034	US$ 51.37 billion
Forecast CAGR for 2024 to 2034	17.5%

2019 to 2023 Historical Analysis vs. 2024 to 2034 Forecast Projection

Attributes	Details
Historical CAGR for 2019 to 2023	14.6%

Category-wise Insights

Attributes	Details
Top Solution	Software
Revenue share in 2024	46%

Attributes	Details
Top Application	Content Personalization
Revenue share in 2024	28%

Country-wise Insights

Countries	CAGR from 2024 to 2034
United States	11.6%
Germany	9%
China	18%
Japan	8.3%
Australia	21%

In 2017, the Australian entertainment and media market was forecasted to be worth 35.74 billion Australian dollars. The market is diverse, and includes segments such as advertising, radio, music, internet entertainment, newspapers, subscription television and free-to-air television. The compound annual growth rate (CAGR) of the entertainment and media market in the country between 2017 and 2021 was forecasted to reach 2.1 percent.

Growth of digital advertising

Internet advertising spending was forecasted to grow to ten percent of the overall advertising spend in the country – the largest share of any other platform. Online video advertising has been identified as a growing trend in this industry, supplemented by the growing online population and number of screens per person across the country. The digitization of out-of-home advertising assets has also led to growth in this sector.

News consumption trends

When it comes to consumption of news, most consumers in the country used television and online sources. Print media, in contrast, was used by just 30 percent of the population. The value of the newspaper market was expected to continue decreasing across the country over the next five years. However, digital newspaper circulation spending was forecasted to increase in the same period, indicating Australians appetite for news was not declining, but rather becoming more diversified across many platforms.

Print newspaper circulation has declined over the past five years, as readers have increasingly switched to online news sources. Lower circulation has made newspaper advertising less attractive for media buying agencies and businesses, as newspapers are reaching fewer consumers. This trend has limited revenue generated from advertising. Although most newspaper publishers also publish their content online, digital advertising is typically less lucrative than print advertising. Revenue drops over the two years through 2020-21 were exacerbated by the COVID-19 pandemic. Weak economic conditions brought on by government-imposed lockdowns led to declining advertising revenue. Furthermore, lockdowns and travel restrictions associated with the COVID-19 pandemic have also negatively affected sales to business customers. Industry revenue is expected to drop 2.1% in the current year. Advertising revenue is expected to fall further as business confidence sinks further and becomes negative. Overall, industry revenue is expected to decline at an annualised 4.4% over the five years through 2022-23, to $3.0 billion.The popularity of smart devices has continued to change newspaper publishers' structure over the past decade. Consumers can now digitally access news in homes and workplaces, and while travelling. These devices allow consumers consistent access to local and international news. Newspaper publishers have increasingly attempted to charge readers for online content through paywalls. However, these paywalls can drive traffic away from websites, which reduces advertising revenue.Newspaper publishing revenue is projected to continue to decline, albeit at a comparatively slower rate. Publishers will continue to adapt their operations to an increasingly digital environment. Industry revenue is forecast to fall at an average annual 1.0% over the five years through 2027-28, to $2.8 billion. Most newspaper publishers have started gaining digital subscription numbers, as consumers increasingly accept the need to pay for high-quality news content. However, competition from foreign-based news sources is projected to constrain industry revenue over the next five years. Experiments with new paywall models are likely to continue in coming years, given the mixed results of Nine Entertainment's and News Corp Australia's metered and freemium models over the past decade.

The report covers Australia Digital Marketing Software Companies and the market is segmented by Deployment (On-Premise, Cloud), Type (Email, CRM, Social CRM, Web Analytics, Marketing Automation, E-commerce, Content Management), End-user Industry (Information Technology, Telecom, BFSI, Media & Entertainment, Retail, Manufacturing, Healthcare, Automotive).

In 2025, the Australian filmed entertainment market is forecasted to be worth more than *********** Australian dollars.

Insight into the entertainment market of Australia

During the COVID-19 lockdown, consumers in Australia had significantly increased their screen time by watching films and series at home. This was one of the reasons for a sudden plunge in the value of the filmed entertainment market in Australia in 2020. However, it was estimated that the Compound Annual Growth Rate (CAGR) of the film entertainment market will increase by more than *** percent between 2019 and 2024. This will, in turn, create a boom for the entertainment and media industry of Australia as a result of increased spending on entertainment subscriptions by adults in Australia.

Film trends in Australia

In 2021, nearly ** films were released in Australia. Out of these, Godzilla vs. Kong was the highest grossing film. Moreover, filmmakers and movie theaters had worked in close liaison with Roadshow/Warner Brothers to release movies, making it the most prominent film distributor in Australia.

Changes in Australians' viewing behaviours, marked by an increased preference for subscription video-on-demand (SVOD) services like Netflix, have challenged traditional broadcasters, leading to decreased advertising demand. As a result, industry revenue is expected to have dropped at an annualised 5.2% over the five years through 2024-25 to $3.8 billion, including an anticipated dip of 4.0% in 2024-25. Major broadcasters have launched their own streaming platforms, like Nine’s 9Now, to offer on-demand access, countering competition from SVOD services. Industry broadcasters have also engaged in cost-saving measures, including wage cuts, yielding an improvement in industry profitability since 2019-20. Live sports and local light entertainment programs continue to draw viewership, with shows like The Block and MasterChef Australia maintaining popularity. Major broadcasters have retained their dominance over the industry landscape. Seven West Media, Nine Entertainment, Ten Network Holdings and the ABC together account for about 90% of the industry's revenue. Although challenged by SVOD services, they've maintained their stronghold, particularly in metropolitan areas, due in part to strategic acquisitions, like Seven's purchase of Prime Media. However, uniform programming has been causing challenges for niche broadcasters, leading to fewer surviving broadcasters. Adding more pressure, online platforms like Google, Facebook and YouTube offer targeted, advanced, data-driven advertising, siphoning budgets away from traditional broadcasters. This shift has led to significant industry consolidation as traditional broadcasters strive to preserve profitability while new entrants struggle to compete. Over the coming years, consolidation will intensify, with dominant networks like Seven West Media expanding reach through strategic acquisitions, further centralising Australia’s broadcast landscape. While sports rights and local content will remain core pillars, broadcasters will need to evolve their business models further to retain audience share in an increasingly crowded digital media environment. Industry revenue is forecast to marginally decline at an annualised 0.4% to $3.8 billion by 2029-30, as digital disruption and regulatory ambiguity reshape the industry’s long-term trajectory.

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Generative AI In Media And Entertainment Market Size 2025-2029

The generative AI in media and entertainment market size is forecast to increase by USD 6.82 billion, at a CAGR of 36.6% between 2024 and 2029.

The market is experiencing significant growth, driven by the escalating demand for engaging consumer experiences. This trend is particularly evident in the streaming industry, where personalized and dynamic content is becoming the norm. The ascendancy of generative AI in media and entertainment is enabling the creation of hyper-personalized content, tailored to individual viewer preferences. However, this market is not without challenges. Navigating the labyrinth of intellectual property and copyright law poses a significant obstacle. Another key trend is the adoption of blockchain technology to securely store and share data for AI model training.
Companies seeking to capitalize on this market must stay abreast of these trends and challenges, ensuring they are well-positioned to deliver innovative, personalized experiences while navigating the complex legal landscape. As AI-generated content increasingly resembles human-created works, legal frameworks struggle to keep pace, creating uncertainty and potential disputes. The virtual production pipeline now integrates computer vision in virtual production and hyper-realistic rendering AI, streamlining pre-visualization and production stages.

What will be the Size of the Generative AI In Media And Entertainment Market during the forecast period?

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The market for generative AI in media and entertainment continues to evolve, with innovative applications emerging across various sectors. AI-generated movie trailers have gained traction, with one platform reporting a 30% increase in user engagement after implementing AI-generated previews. AI-driven accessibility solutions enable content to reach broader audiences, with industry growth expectations projected at 25% annually. AI-powered VFX tools streamline production processes, while AI-driven character rigging ensures more realistic animations. AI audience engagement platforms provide personalized recommendations, enhancing user experience. AI ethics, explainable AI, and facial recognition are crucial considerations in this rapidly evolving landscape.
Generative AI platforms enable the creation of AI-generated sound effects, AI-powered animation pipelines, and AI-based content filtering. AI-powered media distribution optimizes content delivery, while AI-driven game balancing ensures fair play. AI media workflows and AI-enhanced post-production tools improve efficiency, and AI-assisted editing software streamlines content editing. AI-powered game testing and AI character development offer more realistic and engaging gaming experiences. AI-powered marketing tools target audiences effectively, and AI media optimization ensures content reaches the right viewers at the right time. AI-driven localization solutions enable global reach, making media accessible to diverse audiences. Copyright protection and data security are ensured through AI technologies, safeguarding intellectual property and user privacy.

How is this Generative AI In Media And Entertainment Market segmented?

The generative AI in media and entertainment market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029,for the following segments.

Application

  Gaming
  Film and television
  Advertising and marketing
  Music and sound production
  Others


Technology

  Text-to-image generation
  Image-to-image generation
  Video generation
  Music generation
  3D modeling and animation


Deployment

  Cloud based
  On premise


Product

  Solution
  Services


Geography

  North America

    US
    Canada


  Europe

    Germany
    UK


  APAC

    Australia
    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Application Insights

The Gaming segment is estimated to witness significant growth during the forecast period. In the realm of media and entertainment, generative AI is revolutionizing various sectors, including game development. This technology is transforming the video game industry by automating and enhancing various aspects of the development pipeline. Generative AI tools are now capable of creating digital assets, designing levels, and animating characters, leading to reduced development timelines and costs. Smaller studios can now produce games with complexities previously limited to large publishers. In the film industry, AI-powered voice cloning, audio enhancement, and music scores are creating seamless and engaging experiences. Automated content mode

This statistic depicts the consumer and end-user spending on entertainment and media in Australia in 2016 and 2021. In 2016, the total consumer spending on entertainment and media reached **** billion Australian dollars. That year, out of that amount, **** billion Australian dollars were spent on internet access in Australia. In 2021, the total Australian consumer spending for entertainment and media was forecast to reach approximately **** billion Australian dollars, of which around ** billion Australian dollars were forecast to be spent on internet access.

Advertising activity and demand for media planning services largely drive the Media Buying Agencies industry's performance, which meant that the industry was very vulnerable to the effects of the COVID-19 pandemic. A sharp downturn in advertising budgets in 2019-20 and 2020-21 flowed through to the industry, tanking industrywide turnover and profit margins. In recent years, inflationary and cost-of-living pressures have weighed on the industry's recovery as pandemic restrictions eased and household consumption expenditure trended upwards. The uncertainty this period induced is reflected in steep fluctuations in business confidence since 2019-20, which have disincentivised many downstream clients from ramping up their advertising spending. These trends contributed to an expected revenue decline at an annualised 2.3% over the past five years to $1.7 billion, including an anticipated rise of 0.9% in 2024-25. Many media buying agencies have managed the uncertain operating landscape by adapting to a changing media environment, especially as consumers shift from traditional mediums and consume entertainment online. These major shifts have fragmented audiences, reducing the certainty among many clients that their advertising spending is reaching its intended audience. This trend has developed opportunities for media buying services to integrate value-added services into their offerings, driving up fees and juicing profit margins. For this reason, despite a drop in industrywide revenue, the growing popularity of media planning and strategy services has contributed to a hike in profitability. As the economy continues to recover, industry revenue is projected to expand at an annualised 1.0% through the end of 2029-30 to reach $1.8 billion. Downstream demand will stabilise as economic conditions return to normal, while growth segments in the online space will continue their upwards trend. Media buying agencies are set to become increasingly reliant on technology to penetrate emerging markets and drive cost efficiencies. These trends will allow an industrywide increase in fees, contributing to growth in profit margins.

Motion Picture and Video Distribution industry operators have faced difficult operating conditions in recent years. Climbing media digitisation has changed the way that film and TV content is delivered to households and has affected the industry's operating landscape. The industry's performance mostly relies on box office takings at cinemas and demand for films and TV shows from TV broadcasters and subscription video-on-demand (SVOD) providers. Consumer preferences have shifted towards digital media and platforms, which has reduced demand for sales and rentals of DVDs and Blu-ray Discs over the past few years. These trends have negatively affected industry revenue. Film and video distributors need solid agreements with local and international film libraries and producers to guarantee a steady flow of video products for clients. The rising popularity of SVOD services, like Netflix and Stan, has lifted demand for the rights to film and TV content, as these services need extensive content libraries to attract subscribers. This demand has partly offset drops in physical media sales, which were formerly the industry's primary revenue source. Mounting demand from SVOD services has also constrained demand for film and TV content from traditional television broadcasters, which have increasingly focused on live sport and news content in recent years. Industry revenue is expected to tumble at an annualised 6.7% over the five years through 2023-24, to $1.2 billion. This includes an expected 2.9% dip in 2023-24. Dwindling demand for physical media, along with weak demand conditions in downstream markets, have largely driven this decline. Industry revenue fell sharply over the two years through 2020-21, as cinemas across Australia were closed in response to the COVID-19 pandemic. Industry revenue on track to return to growth over the coming years, largely in response to recovering demand from cinemas and robust demand from SVOD operators. Even so, continued decays in demand for physical media and from free-to-air television broadcasters are projected to limit industry revenue growth moving forward. Overall, industry revenue is forecast to rise at an annualised 0.2% over the five years through 2028-29, to $1.3 billion.

The Australia Data Center Rack Market is Segmented by Rack Size (Quarter Rack, Half Rack and Full Rack), End-User Industry (BFSI, IT and Telecom, Government, Media and Entertainment). The Market Sizes and Forecasts are Provided in Terms of Volume (units) for all the Above Segments.

The Australian data center cooling market is experiencing robust growth, fueled by the increasing adoption of cloud computing, the proliferation of data-intensive applications, and the rising demand for high-performance computing. The market, valued at approximately $XXX million in 2025 (a reasonable estimation based on global market trends and the provided CAGR), is projected to expand at a Compound Annual Growth Rate (CAGR) of 7.40% from 2025 to 2033. This growth is driven by several key factors, including the increasing need for energy-efficient cooling solutions to address sustainability concerns and the rising adoption of advanced cooling technologies like liquid-based cooling (immersion and direct-to-chip) to manage the heat generated by increasingly powerful servers. Hyperscale data centers, both owned and leased, are expected to dominate the market segment, owing to their high server density and energy consumption. However, the enterprise and colocation segments are also demonstrating considerable growth, particularly as businesses increasingly adopt hybrid cloud strategies. The market segmentation reveals a dynamic interplay between cooling technology and end-user industries. Air-based cooling (including chillers, economizers, and CRAC/CRAH units) currently holds a significant market share, but liquid-based cooling is gaining traction due to its superior cooling capacity and energy efficiency, particularly for high-density deployments. IT and Telecom remain the largest end-user industries, but sectors such as healthcare, media and entertainment, and government agencies are also contributing significantly to the market’s expansion. While the market faces restraints such as the high initial investment costs associated with advanced cooling systems and concerns about water scarcity impacting certain cooling methods, the overall growth trajectory is positive. Key players like Daikin, Trane, Mitsubishi, and Schneider Electric are competing aggressively, driving innovation and shaping market trends. The continued expansion of data centers in Australia, driven by governmental initiatives supporting digital transformation and the increasing demand for data storage and processing, will further propel the market's growth in the forecast period. Recent developments include: March 2023: Interactive, a managed service provider, unveiled its cutting-edge Immersion Data Center Cooling system, designed to enhance high-performance computing (HPC) capabilities for its clientele. In collaboration with digital infrastructure provider Vertiv, Interactive has integrated green revolution cooling (GRC) tanks into their solution. These tanks employ a single-phase, non-conductive coolant that is safe for electrical components and boasts a remarkable heat transfer capacity, exceeding that of air by a factor of 1200., March 2023: LiquidStack announced a significant investment from HVAC company Trane Technologies to propel immersion cooling technology to new heights. LiquidStack's proprietary liquid immersion cooling technology represents a leap forward in sustainable data center cooling. These immersion cooling solutions align seamlessly with the company's ambitious sustainability goals, including a commitment to reduce carbon emissions within its customer base by a staggering 1 billion tons by 2030 and the ultimate achievement of net-zero emissions by 2050. This technology also offers substantial benefits to its users, contributing to their own sustainability objectives.. Key drivers for this market are: Increasing Volume of Digital Data, Emergence of Green Data Centers. Potential restraints include: Costs, Adaptability Requirements, and Power Outages. Notable trends are: Liquid-based Cooling is the Fastest Growing Segment.

The Australia online marketing software market is projected to reach XX million by 2033, growing at a CAGR of 10.00% from 2025 to 2033. The market is driven by the increasing adoption of digital marketing technologies, the rising need for personalized customer experiences, and the growing popularity of e-commerce. The key trends in the market include the adoption of artificial intelligence (AI) and machine learning (ML), the integration of marketing and sales functions, and the growing importance of data-driven marketing. Key market segments include deployment (on-premise, cloud), type (email marketing, customer relationship management (CRM), social CRM, web analytics, marketing automation, e-commerce, content management, digital asset management (DAM)), and end-user industry (information technology, telecom, banking, financial services and insurance (BFSI), media and entertainment, retail, manufacturing, healthcare, automotive, travel and hospitality). Major players in the market include WebFX, West Coast Infotech, Cyber Infrastructure Inc, Marketing Eye, Swift Digital, Lounge Lizard, and Andmine. The market is expected to grow steadily in the coming years, driven by the increasing adoption of digital marketing technologies and the growing importance of customer experience management. Key drivers for this market are: , Surge of Web and Expanded Digitization; Adoption of Cloud Technologies. Potential restraints include: , Lack of Skilled Professional in Marketing Solutions. Notable trends are: Facebook Driving Social Media Marketing Platform.

Australia Online Marketing Software Market size was valued at USD 2.7 Billion in 2024 and is projected to reach USD 6.4 Billion by 2031, growing at a CAGR of 11.3% during the forecasted period 2024 to 2031.

The Australia Online Marketing Software Market is driven by the rapid digital transformation of businesses, increasing internet penetration, and the growing adoption of e-commerce. Rising demand for personalized marketing strategies and advanced analytics tools encourages businesses to invest in sophisticated online marketing platforms. The proliferation of social media and mobile advertising, coupled with a focus on improving customer engagement and ROI, further propels the market. Additionally, small and medium enterprises (SMEs) are increasingly adopting cost-effective marketing software to expand their reach, supported by government initiatives promoting digital innovation across industries.

Snapshot img

Family Entertainment Center Market Size 2025-2029

The family entertainment center market size is forecast to increase by USD 31.88 billion at a CAGR of 13.2% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing integration of Advanced Electronic Interactive (AEI) technology and the rising adoption of Virtual Reality (VR) in games. This technological advancement offers immersive experiences for customers, setting a new standard in family entertainment. However, this market is not without challenges. High maintenance costs pose a significant obstacle, requiring substantial investments in technology upgrades and ongoing maintenance to stay competitive. These costs can be a deterrent for smaller players in the market and may limit their ability to offer the latest AI innovations to customers.
Companies seeking to capitalize on market opportunities must carefully weigh the benefits of investing in technology against the financial implications of maintaining it. Navigating these challenges effectively will be crucial for success in the market.

What will be the Size of the Family Entertainment Center Market during the forecast period?

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The market continues to evolve, with customer experience and brand building at the forefront of market dynamics. Data analytics plays a crucial role in understanding customer demographics and operational costs, enabling targeted marketing campaigns and effective loyalty programs. Arcade games, go-kart racing, and laser tag remain popular attractions, catering to various age groups and disposable income levels. Group outings and birthday celebrations are key revenue generators, with escape rooms and immersive entertainment offering unique experiences. Augmented reality and virtual reality experiences are emerging technologies transforming the industry, while trampoline parks and mini golf provide opportunities for recreational facilities to diversify their offerings.
Point-of-sale systems and online booking systems streamline operations, enhancing operational efficiency and customer service. Reputation management is essential in today's digital age, with customer reviews and social media engagement shaping public perception. Safety protocols and risk management are critical components of facility management, ensuring a safe and enjoyable experience for guests. Staff training and technology integration are vital for delivering exceptional guest relations and interactive experiences. Family dynamics continue to influence the market, with party packages and corporate events catering to various family sizes and group outings. Digital marketing and mobile app development are essential tools for reaching customers and generating revenue.
Seasonal promotions and community engagement strategies help maintain a strong online presence and attract new customers. In the ever-changing landscape of the market, operational efficiency, customer service, and continuous innovation are key to staying competitive.

How is this Family Entertainment Center Industry segmented?

The family entertainment center industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Application

  Arcade studios
  Physical play activities
  Skill/competition games
  AR and VR gaming zones


Capacity

  10001 to 20000 sq. ft.
  More than 40000 sq. ft.
  5001 to 10000 sq. ft.
  20001 to 40000 sq. ft.
  Up to 5000 sq. ft.


Age Group

  Teenagers (12-18)
  Families with children (0-9)
  Families with children (9-12)
  Adults (24 and above)
  Young adults (18-24)


Revenue Stream

  Entry fees and ticket sales
  Food and beverages
  Merchandising
  Advertisement


End-User

  Families
  Teenagers
  Adults


Geography

  North America

    US
    Mexico


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    UAE


  APAC

    Australia
    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Application Insights

The arcade studios segment is estimated to witness significant growth during the forecast period.

In the market, customer experience is a top priority, with brands continually seeking innovative ways to engage and delight their audiences. Data analytics plays a crucial role in understanding customer demographics and preferences, enabling targeted marketing campaigns and operational efficiency. Arcade games, go-kart racing, laser tag, and escape rooms are popular attractions, catering to various age groups and disposable income levels. Loyalty programs, group outings, and birthday celebrations foster repeat business and community engagement. Augmented reality, trampoline parks, and virtual reality experie

The Australian Data Center Physical Security Market Report is Segmented by Solution Type (Video Surveillance and Access Control Solutions), Service Type (Consulting Services and Professional Services), and End User (IT and Telecommunication, BFSI, Government, Media and Entertainment, and Other End Users). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

The Australia data center rack is experiencing significant growth, driven by increasing demand for advanced computing infrastructure and digital transformation initiatives across industries. As organizations expand their data processing capabilities, the market has surged, surpassing USD 289.7 Million in 2024 to reach a projected valuation of USD 512.4 Million by 2032.The rising adoption of enterprise cloud solutions and government-led digital infrastructure initiatives further strengthen market expansion. Thus, the increasing deployment of edge computing facilities and high-density, energy-efficient rack solutions enables the market to grow at a CAGR of 7.42% from 2026 to 2032.