Australia Online Dating Service Market was valued at USD 112 Million in 2023 and is expected to reach USD 179 million by 2029 with a CAGR of 8.01% during the forecast period.

Companies in the industry provide services that allow clients to meet with other clients, usually intending to pursue romantic relationships. Services can be provided through phone, the internet, magazines and newspapers. The industry also includes companies that organise singles events, such as speed dating. The industry does not include social networking sites.

Concerning the ** selected segments, the segment Others has the largest value share by brand with ** percent. Contrastingly, OkCupid is ranked last, with *** percent. Their difference, compared to Others, lies at ** percentage points. Find more statistics on other topics: a comparison of the brand shares in the world and a comparison of the brand shares in the Americas. The Statista Market Insights cover a broad range of additional markets.

The Australia online dating service market size was valued at USD 66.70 Million in 2024. The market is further projected to grow at a CAGR of 7.70% between 2025 and 2034, reaching a value of USD 140.05 Million by 2034.

The revenue in the dating services e-commerce market in Australia and Oceania was modeled to amount to ************** U.S. dollars in 2024. Following a continuous upward trend, the revenue has risen by ************* U.S. dollars since 2017. Between 2024 and 2029, the revenue will rise by ************ U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Dating Services.

The ARPU in the 'Online Dating' segment of the eservices market in Australia was forecast to continuously increase between 2024 and 2028 by in total one U.S. dollars (+**** percent). After the eleventh consecutive increasing year, the indicator is estimated to reach ***** U.S. dollars and therefore a new peak in 2028. Notably, the ARPU of the 'Online Dating' segment of the eservices market was continuously increasing over the past years. The Statista Market Insights cover a broad range of additional markets.

The revenue in the 'Online Dating' segment of the eservices market in Australia & Oceania was forecast to continuously increase between 2024 and 2028 by in total five million U.S. dollars (+**** percent). After the ******** consecutive increasing year, the indicator is estimated to reach ***** million U.S. dollars and therefore a new peak in 2028. Notably, the revenue of the 'Online Dating' segment of the eservices market was continuously increasing over the past years. The Statista Market Insights cover a broad range of additional markets.

The ARPU in the 'Online Dating' segment of the eservices market in Australia & Oceania was forecast to continuously increase between 2024 and 2028 by in total *** U.S. dollars (+**** percent). After the ninth consecutive increasing year, the indicator is estimated to reach ***** U.S. dollars and therefore a new peak in 2028. The Statista Market Insights cover a broad range of additional markets.

The revenue in the 'Online Dating' segment of the eservices market in Australia was forecast to continuously increase between 2024 and 2028 by in total *** million U.S. dollars (+**** percent). After the ******** consecutive increasing year, the indicator is estimated to reach ***** million U.S. dollars and therefore a new peak in 2028. Notably, the revenue of the 'Online Dating' segment of the eservices market was continuously increasing over the past years. The Statista Market Insights cover a broad range of additional markets.

The industry has been growing over the long term, as tattoo and piercing services become more popular and online dating causes a surge in demand in the introduction agency services segment. The pandemic created a short-term revenue dip in 2020-21, as lockdowns and restrictions reduced demand for marriage celebrants, personal trainers and other services. However, revenue rebounded quickly in 2021-22 on the back of strong growth in pet ownership, increased savings and rising discretionary incomes. Spending has since been wound back with revenue expected to decline over the two years through 2024-25, as a cost-of-living crisis has started to bite into discretionary spending. However, increased pet ownership during the pandemic and higher demand for luxury pet services has somewhat offset these impacts. Overall, revenue is expected to rise at an annualised 0.8% to $4.1 billion over the five years through 2024-25. This trend includes an anticipated drop of 1.5% in 2024-25, as weak consumer sentiment, stubborn inflation and high interest rates limit spending. Industry revenue growth is projected to strengthen over the next five years but remain subdued compared to long-term trends. Consumer sentiment is set to remain negative over the forecast period, which is likely to constrain any sudden surges in discretionary spending. While interest rates are set to fall and inflation is forecast to ease, cost-of-living pressures will likely remain, limiting growth in profit margins. The surge in pet ownership during the pandemic is forecast to be a major driver of growth in spending over the next few years, supporting pet grooming and boarding services. Additionally, growing uptake of online dating services during the pandemic will likely persist, further supporting revenue growth. Taken together, these factors mean that revenue is forecast to climb at an annualised 1.8% to $4.5 billion through the end of 2029-30.

While sexual services have historically proven resistant to economic slowdowns, the Brothel Keeping and Sex Worker Services industry was hit hard by the COVID-19 pandemic, a mixed economic environment, and greater external competition from online pornography and dating apps over the past five years. Despite a drop in real household discretionary income over the three years through 2023-24, overall incomes have risen and this has mostly offset other negative factors. As a result, industry revenue is expected to inch up at an annualised 0.3% over the five years through 2023-24.Several external competitive threats have emerged as Australian society has become increasingly sexually liberalised. These include online matchmaking websites and easy access to online pornography. For the minimal time and cost of registering with a matchmaking website, potential industry clients can meet and interact with like-minded individuals looking for sexual meetings without payment. Similarly, people can easily access online pornography. Direct competition from unlicensed sex work outside the industry has also grown over the past five years, while the COVID-19 pandemic greatly reduced industry supply and demand in late 2019-20 and 2020-21. However, demand surged over the two years through 2022-23, with the end of lockdowns and restrictions and a boom in business and international travel, leading to rising profit margins. Weakening economic conditions in 2023-24 are expected to prompt a 2.4% decline in 2023-24, with revenue falling to $209.0 million.Strong growth in international and business travel and a recovery in consumer sentiment is expected to support industry demand over the next five years. As a result, industry revenue is projected to grow at an annualised 1.0% over the five years through 2028-29, to reach $220.1 million. However, alternatives to industry services, such as matchmaking websites, dating apps and pornography, are likely to become more popular, limiting industry growth.