In May 2025, the monthly online retail revenue generated in Australia amounted to just over 4.49 billion Australian dollars. This surpassed the previous peak of around 4.52 billion Australian dollars in online retail revenue recorded in April 2025. Online retailing in Australia To draw customers back into physical stores after the COVID-19 pandemic, Australian retailers are placing a strong emphasis on creating seamless shopping experiences that combine online and in-store channels. Nevertheless, online shopping remains a crucial element of the retail sector in Australia. In February 2025, Australia's online retail spending increased for both domestic and international merchants across all categories when compared to the previous year. Several Australian households made weekly online purchases, indicating the rising reliance on e-commerce in daily life. According to around 68 percent of Australian participants in a 2024 survey, convenience was the primary reason for their online purchases. Australia’s leading e-commerce platforms The e-commerce market in Australia is shaped by both global giants and well-known local companies that cater to a wide variety of customer needs. In the year preceding July 2024, a survey revealed that Australian customers' preferred online retailer or marketplace was the U.S.-based marketplace Amazon, from which around 54 percent of participants had made purchases. Australian retailers Kmart and Woolworths came in joint third after eBay, drawing in 40 percent of online buyers, respectively. Chinese online platform Temu has also seen a rise in popularity in recent years due to its heavily discounted products, with the Temu shopping app being Australia's most downloaded online marketplace app in 2024.

Australia Online Retail Sales data was reported at 4,207.200 AUD mn in Mar 2025. This records an increase from the previous number of 3,758.800 AUD mn for Feb 2025. Australia Online Retail Sales data is updated monthly, averaging 1,659.100 AUD mn from Mar 2013 (Median) to Mar 2025, with 145 observations. The data reached an all-time high of 5,349.400 AUD mn in Dec 2024 and a record low of 417.400 AUD mn in Mar 2013. Australia Online Retail Sales data remains active status in CEIC and is reported by Australian Bureau of Statistics. The data is categorized under Global Database’s Australia – Table AU.H020: Online Retail Sales. [COVID-19-IMPACT]

A survey conducted in the 12 months to July 2024 revealed that the most prevalent online retailer purchased from among Australian online shoppers was U.S. marketplace Amazon, with around ** percent of respondents reportedly purchasing from this shopping site in the past 12 months. eBay followed at ** percent of surveyed online consumers. Online marketplaces are flourishing Online marketplaces in Australia have become increasingly popular in recent years. Australian consumers have been attracted to this retail format due to their wide range of products, convenience of use, and affordable prices. The dominance of global marketplaces, such as Amazon, is evident, with the brand appreciated by Australia’s shoppers due to advantages such as fast delivery, ease of purchase, and good quality products. However, it is worth noting that local Australian retailers have also made their mark, with discount department store chain Kmart and grocery giant Woolworths remaining popular among online shoppers. The continued growth of the e-commerce industry, consumer preference for convenient and diverse shopping options, and new market entrants like Temu help marketplaces remain a vital component of the Australian retail industry. Online retail industry trends The COVID-19 pandemic led to extensive limitations to Australia's in-store shopping in 2020 and 2021. As a result, the e-commerce market experienced significant expansion during this period, with an e-commerce growth rate of about **** percent in 2020 and around ** percent in 2021. Conversely, in 2022 and 2023, market growth slowed. Nonetheless, there were still observable, long-lasting changes to consumer behavior, as evidenced by the considerable number of customers who now actively engage in online buying activities. According to a July 2024 survey, about ** percent of Australians made at least one online purchase per week, while ** percent of internet shoppers made an online purchase at least once per month. As the market develops, it is expected that both domestic and foreign retailers will compete for a larger share of the growing online retail market in Australia.

Australia Online Retail Sales: Pure Play data was reported at 769.400 AUD mn in Mar 2020. This records an increase from the previous number of 602.000 AUD mn for Feb 2020. Australia Online Retail Sales: Pure Play data is updated monthly, averaging 331.300 AUD mn from Mar 2013 (Median) to Mar 2020, with 85 observations. The data reached an all-time high of 850.200 AUD mn in Nov 2019 and a record low of 146.200 AUD mn in Mar 2013. Australia Online Retail Sales: Pure Play data remains active status in CEIC and is reported by Australian Bureau of Statistics. The data is categorized under Global Database’s Australia – Table AU.H015: Online Retail Sales. Pure-play online retail trade includes only the online sales of sole e-commerce retailers (i.e. retailers that trade with consumers solely via an online store and have no physical store). [COVID-19-IMPACT]

Online shopping has become a way of life. Once considered a novelty, much like the internet itself, the online shopping phenomenon has surpassed business and consumer expectations. It has evolved and expanded rapidly, with escalating internet and broadband uptake and changing consumer attitudes helping online shopping become a mainstream retail avenue. Greater investment in online platforms to advance website navigation, enhance security and improve delivery is fuelling a shift in consumer buying habits towards online shopping. The pandemic brought retail trading in Australia to a standstill, with lockdown periods and restrictions leading to a surge in online shopping sales. As consumers jumped online at breakneck speed, the online market was flooded with new entrants and businesses ramped up their digital sales capabilities to keep up with demand. Despite the hype and surge in sales, challenging trading conditions in the post-pandemic environment have eroded some of the earlier gains. Strong inflation and rising interest rates have combined to create a cost-of-living crisis, with consumers reassessing their online spending habits in the face of tightening purse strings. Nonetheless, revenue is anticipated to have grown at an annualised 7.4% over the five years through 2024-25 and is expected to total $58.0 billion in the current year, when revenue is set to climb by an estimated 5.2%. Going forwards, online shopping revenue is forecast to climb at an annualised 6.5% through the end of 2029-30 to total a projected $79.4 billion, aided by continued consumer demand. Greater digital connectivity will allow consumers to shop anywhere and anytime, with advances in augmented reality opening new doors for online retailers. Strong revenue prospects will entice more bricks-and-mortar retailers to launch online stores to complement their physical store network, while many online retailers will open shopfronts and flagship stores, blurring the lines between the two. Escalating competition, particularly from international low-cost retailers like Temu and Shein, will limit growth in profitability.

Australia's online retail spending rose across all segments for both domestic and international merchants in February 2025 compared to the year prior. In the grocery and liquor category, online retail expenditure to domestic merchants increased by around *** percent compared to the previous year. In comparison, international merchants in this category experienced a rise of **** percent. Leading online retailers and marketplaces As of 2024, Amazon and eBay were the top online retailers and marketplaces across Australia, with more than ** percent of online shoppers purchasing from Amazon and over ** percent from eBay that year. Both websites attract millions of monthly site visits, with eBay at around **** million visits per month as of February 2025. Australia’s supermarket giants, Woolworths and Coles, were also among the top online stores purchased from across the country, with Woolworths Group holding the largest share of Australia’s grocery retail market. Discount department stores Kmart and BIG W were also among the leading online retailers; nonetheless, department store chains have started to lose ground to online marketplaces such as Amazon, eBay, and Temu. Unsurprisingly, books and e-books were Amazon Australia’s most popular purchase categories, largely due to the popularity of Kindle and Audible, as well as the site often offering paperback books at lower prices compared to chain or independent bookstores. Online retail trends In 2020 and 2021, widespread restrictions to in-store shopping across Australia resulting from the COVID-19 pandemic drove many consumers to online shopping channels. Consequently, the country’s e-commerce market boomed during that period, with e-commerce growing by over **** percent in 2020 and 2021. Market growth slowed somewhat in 2022; nevertheless, long-lasting changes to consumer behavior are noticeable, with many shoppers engaging in omnichannel shopping activities. Shopping smart is becoming essential in current times, as inflation affects household disposable income, with consumers increasingly conducting in-depth research before purchasing, shopping during sales periods, bulk buying, and purchasing items, such as birthday or Christmas gifts, in advance. Furthermore, in recent years, product sustainability has come into greater focus across Australia, with many online shoppers preferring to purchase from ethical and sustainable brands.

The department stores category accounted for almost ********* of the total online expenditure in Australia as of February 2025. Following closely, the homeware and appliances category accounted for **** percent of online spending.

In May 2025, the total monthly sales turnover of online food retailing in Australia was around 1.41 billion Australian dollars. By contrast, retail turnover of non-food items amounted to around 3.08 billion Australian dollars.

In 2015, the retail e-commerce share of all retail sales in Australia was *** percent. By 2019, this share was forecasted to increase to *** percent. In 2018, the digital buyer penetration was forecasted to reach ** percent, continuing a year-on-year increase from 2013. Consumers aged between ** to ** are the most active in the e-commerce market in the country.

E-commerce market

The net e-commerce sales of Woolworths topped the online B2C market in Australia in 2018. Coles, another Australian supermarket chain, trailed behind with the second highest online sales. Both Coles and Woolworth shoppers were equally willing to buy groceries online in this year. In terms of the electronics and media segment, Apple led the pack with net online sales amounting to almost *** million U.S. dollars.

Market growth

In 2017, domestic media retailers experienced the largest growth, over ** percent, for retail e-commerce sales in Australia. The number of Amazon sellers in Australia had increased over four-fold from the beginning of 2018 to August of the same year. For international retailers, department stores had the highest online sales growth. Online stores such as ASOS and The Iconic dominated the fashion segment in Australia in 2018, and look set to continue their growth in the future.

Australia Online Retail Sales: Multi Channel data was reported at 1,299.700 AUD mn in Mar 2020. This records an increase from the previous number of 1,073.800 AUD mn for Feb 2020. Australia Online Retail Sales: Multi Channel data is updated monthly, averaging 526.200 AUD mn from Mar 2013 (Median) to Mar 2020, with 85 observations. The data reached an all-time high of 1,456.600 AUD mn in Dec 2019 and a record low of 271.300 AUD mn in Mar 2013. Australia Online Retail Sales: Multi Channel data remains active status in CEIC and is reported by Australian Bureau of Statistics. The data is categorized under Global Database’s Australia – Table AU.H015: Online Retail Sales. Multi-channel online retail trade comprises of retailers which combine an online store with a physical store and/or other non-traditional means such as catalogues, mail-order and/or telephone-order. [COVID-19-IMPACT]

The Australian e-commerce market is experiencing robust growth, driven by increasing internet penetration, smartphone adoption, and a shift in consumer preferences towards online shopping convenience. With a CAGR of 13.70%, the market exhibits significant potential for expansion. The B2C segment, encompassing diverse sectors like beauty and personal care, consumer electronics, fashion and apparel, food and beverages, furniture and home, and others, dominates the overall market share. While precise market size figures for 2025 are unavailable, extrapolating from the provided CAGR and assuming a 2024 market size of approximately $50 Billion (a reasonable estimate given global trends and Australia's economy), the 2025 market size is estimated to be around $56.85 Billion. This growth is further fueled by the rise of mobile commerce and the increasing adoption of digital payment methods. Key players like Amazon, eBay, Kogan, and major retailers such as Woolworths and Coles are aggressively competing to capture market share, leading to intense innovation in logistics, customer service, and personalized shopping experiences. The B2B e-commerce segment, although smaller than B2C, is also demonstrating considerable growth, fueled by the increasing adoption of digital procurement solutions by businesses across various sectors. This segment is expected to benefit from improvements in supply chain management and digitalization efforts by businesses. However, challenges remain, including concerns around cybersecurity, data privacy, and maintaining a competitive edge in a rapidly evolving technological landscape. The ongoing expansion of high-speed internet access in regional areas and government initiatives aimed at supporting digital businesses will continue to propel the market's growth in the coming years. This indicates a promising outlook for investors and businesses looking to capitalize on the burgeoning Australian e-commerce sector. Continued innovation in areas like augmented reality and personalized recommendations are expected to further enhance the shopping experience and drive further market expansion. Recent developments include: April 2022 - Pinterest announced a strategic partnership with the E-commerce platform WooCommerce, which will enable WooCommerce's 3.6 million merchants the convert their product catalogs into Shoppable Pins on Pinterest. with this partnership, a new Pinterest app within WooCommerce would be launched, which will include various Pinterest shopping features such as tag deployment and catalog ingestion., May 2022 - Marketplacer announced the completion of a new holistic online marketplace for True Woo, offering a range of products and services targeted at individuals seeking ways to improve their wellbeing. The E-commerce platform says the marketplace it has created for True Woo features products and services designed to improve mental, emotional, physical, and spiritual health.. Key drivers for this market are: Rise in Purchase Frequency and Online Spending, Rising Adoption of Click and Collect Services. Potential restraints include: Rise in Purchase Frequency and Online Spending, Rising Adoption of Click and Collect Services. Notable trends are: Rise in Purchase Frequency and Online Spending.

Number of Businesses statistics on the Online Shopping industry in Australia

The Australian e-commerce market is experiencing robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 13.70% during the period 2019-2033. While the exact market size in 2025 ("XX Million") is unavailable, we can infer a significant value based on the provided CAGR and the historical period (2019-2024). Considering typical e-commerce growth trajectories and the market's maturity, a reasonable estimation for the 2025 market size would fall within the range of $40 Billion to $50 Billion AUD. This substantial value highlights the significant contribution of online retail to the Australian economy. Key drivers propelling this growth include increasing internet and smartphone penetration, a rising preference for convenient online shopping, and the expansion of digital payment options. Furthermore, the growing adoption of omnichannel strategies by major retailers like Woolworths, Coles, and Kmart further fuels the market's expansion, blurring the lines between physical and digital retail experiences. The competitive landscape is dominated by both international giants such as Amazon and eBay, and established Australian players including JB Hi-Fi, Kogan.com, and MyDeal. These companies are constantly innovating, offering competitive pricing, and leveraging data analytics to personalize customer experiences. Despite the strong growth, challenges remain. Increasing competition, concerns about data security and privacy, and the rising cost of logistics pose potential restraints to the market’s sustained expansion. However, strategic investments in technology and logistics infrastructure, along with the continued evolution of consumer preferences, suggest that the Australian e-commerce market will continue its impressive upward trajectory in the coming years. Specific growth areas to watch include the adoption of mobile commerce, the rise of social commerce, and the increasing demand for personalized online experiences. Key drivers for this market are: Rise in Purchase Frequency and Online Spending, Rising Adoption of Click and Collect Services. Potential restraints include: , High Cost of Equipment than Conventional Radiography is Discouraging the Market Growth. Notable trends are: Rise in Purchase Frequency and Online Spending.

Australia Retail Market is Segmented by Product Category (Food and Beverage, Personal and Household Care, and More), by Retail Format (Supermarkets and Hypermarkets, Convenience Stores, and More), by Distribution Channel (Offline Retailing, Online Retailing, and More), by Payment Mode (Cards and EFTPOS, and More), and by State (New South Wales, Victoria, and More). The Market Forecasts are Provided in Terms of Value (USD).

Amazon had the largest audience size across leading online retail brands in Australia in May 2024, with over **** million users of the globally renowned marketplace. New entrant to the Australian e-commerce market in March 2023, Chinese e-commerce site Temu has surged in popularity among the country's online shoppers, with the platform ranking fifth among the leading online retail brands in Australia in terms of audience size.

The Fashion eCommerce market in Australia is predicted to reach US$10,197.5m revenue by 2025. The top online retailers in the market are shein.com, myer.com.au and theiconic.com.au.

Australian Retail Market size was valued at USD 245 Billion in 2024 and is projected to reach USD 375 Billion by 2032, growing at a CAGR of 4.2% from 2025 to 2032.

Australian Retail Market: Definition/Overview

The Australian retail market is defined as the sector encompassing all business-to-consumer (B2C) sales of goods and services through various channels including physical stores, online platforms, and omnichannel retail formats. The market structure is characterized by a mix of large retail chains, independent retailers, and emerging digital platforms.

Furthermore, the retail landscape is shaped by factors such as urbanization, digital transformation, and changing consumer behavior patterns. The integration of technologies such as artificial intelligence, data analytics, and automated checkout systems is implemented to enhance customer experience.

The Australian retail industry, boasting a substantial market size (estimated at $350 billion AUD in 2025), is experiencing steady growth, projected at a CAGR of 5% from 2025 to 2033. This growth is fueled by several key drivers. Rising disposable incomes and a burgeoning population contribute significantly to increased consumer spending. The strong adoption of e-commerce, driven by technological advancements and improved internet penetration, continues to reshape the retail landscape, offering both opportunities and challenges to traditional brick-and-mortar stores. Shifts in consumer preferences towards sustainable and ethically sourced products are also influencing retailer strategies, with increased demand for transparency and responsible sourcing. Competition remains fierce, particularly amongst major players like Coles Group, Woolworths Group Ltd, and Wesfarmers Ltd, leading to innovative strategies such as loyalty programs and personalized shopping experiences. While the industry benefits from a strong domestic market, global economic uncertainties and potential inflationary pressures present ongoing restraints to growth. The industry's segmentation, encompassing food and beverages, personal care, apparel, electronics and more, offers diverse investment and growth opportunities, with online channels rapidly gaining market share. The segments within the Australian retail market demonstrate varied growth trajectories. Food and beverage retail, a cornerstone of the industry, consistently maintains high sales volume, driven by essential consumption patterns. The apparel, footwear, and accessories segment, while subject to fashion trends and seasonal fluctuations, benefits from the increasing focus on personal style and expression. The electronics and household appliances segment experiences cycles of innovation and upgrades, generating consistent demand. The expansion of online channels is transforming the distribution landscape, with online retailers like Kogan.com Ltd increasingly challenging established players. The successful integration of online and offline channels (Omnichannel strategy) will be key for retailers to navigate this evolving market. Geographic variations in consumer behavior and economic conditions also play a role, impacting regional performance within the country. Continued investment in supply chain efficiency and technology adoption will be crucial for sustainable growth within this dynamic industry. Recent developments include: In November 2020, Wesfarmers retail businesses continued to expand their business. Kmart opened new stores in Camberwell and Casey in Victoria and Cockburn in Western Australia, all converted from Target stores, alongside its newest K Hub store in Bairnsdale in regional Victoria.. Notable trends are: Demand for Food and Beverages Continues to be Strong Despite the COVID-19 Challenges.

Companies in the industry sell grocery items online. Industry participants are either online-only retailers or bricks-and-mortar stores with an online presence. Online sales of beer, spirits and wine are excluded from the industry.

This chart offers an insightful look at the store count by category in Australia. Leading the way is Apparel, with 45.16K stores, which is 14.54% of the total stores in the region. Next is Home & Garden, contributing 44.81K stores, or 14.43% of the region's total. Beauty & Fitness also has a notable presence, with 28.72K stores, making up 9.25% of the store count in Australia. This breakdown provides a clear picture of the diverse retail landscape in Australia, showcasing the variety and scale of stores across different categories.