The Australia online travel market size is projected to grow at a CAGR of 7.98% between 2025 and 2034.

Market Size statistics on the Online Travel Bookings industry in Australia

******** and **************** are the top two answers among Australian consumers in our survey on the subject of "Travel product online bookings".The survey was conducted online among 2,756 respondents in Australia, in 2025.

The Travel Agency and Tour Arrangement Services industry has experienced extreme revenue volatility over the past five years. The pandemic significantly disrupted downstream demand, causing revenue to sharply drop in 2019-20 and 2020-21. As conditions returned to normality and tourism demand rebounded, the industry witnessed a strong recovery. Revenue started to stabilise in 2023-24 and 2024-25, as multiple years of normal conditions have seen growth rates taper off. Despite a strong post-pandemic recovery, revenue and profit margins remain lower than all-time highs. The continued rise of online travel agencies has greatly disrupted and moulded the industry dynamic, challenging traditional retail-based travel agencies through competitive pricing and lower overhead costs. The digital transformation was especially quick during the pandemic, as established businesses looked to minimise costs. Travel agents’ pricing power has also eroded over the past five years, as major airlines and hotels have slashed commission fees by leveraging their own in-house booking platforms. The rise of metasearch websites has posed a further threat, enabling consumers to compare prices and bypass travel agencies completely. Overall, the industry’s revenue has expanded by an estimated 5.5% over the five years through 2024-25, to an anticipated $12.8 billion, including a 2.9% rise expected in 2024-25. Over the next five years, the industry is projected to expand, driven by greater domestic demand and traveller volumes as consumer sentiment recovers. However, increased competition, particularly from online travel aggregators, and dwindling commission rates will keep profitability below pre-pandemic levels. Innovative revenue models will be essential for providers to compete and remain viable. The industry will continue to witness a shift away from traditional, in-person services to online business models, leading to lower overheads and increased profitability. This transition is likely to drive new entrants to the industry, attracted by its growing revenue and low barriers to entry. Overall, revenue is set to grow at an annualised 3.4% to $15.1 billion over the five years through 2029-30.

Australia Travel & Tourism market was valued at USD 16.17 billion in 2024 and is anticipated to grow USD 18.42 billion by 2030 with a CAGR of 2.25%

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Market Size	2024: USD 16.17 Billion
Forecast Market Size	2030: USD 18.42 Billion
CAGR	2025-2030: 2.25%
Fastest Growing Segment	Online
Largest Market	Australia Capital Territory & New South Wales
Key Players	1. Qantas Airways Limited 2. Virgin Australia Airlines Pty Ltd 3. Marriott International, Inc. 4. Hilton International Australia Pty Limited 5. Accor Australia & New Zealand Hospitality Pty Limited 6. Intro Travel Pty Ltd. 7. G Adventures Pty Ltd 8. Ultimate Adventure Travel Pty Ltd. 9. Intrepid Travel Australia Pty Ltd. 10. Bucket List Group Travel

The Corporate Travel Services Industry has endured significant challenges over the past five years. The pandemic led to a drastic drop in revenue due to various restrictions on travel. However, in contrast to leisure travel, corporate travel was less affected because essential workers and government travel continued at a subdued level. Immediately after the pandemic, corporate travel services experienced a swift recovery as businesses normalised operations. However, revenue has plateaued in 2023-24 and 2024-25, as the post-pandemic recovery shock has largely worn off. Strong post-pandemic revenue growth has provided new opportunities for corporate travel services. Total transactional volume (TTV) increased due to heightened demand for business travel and growing purchase costs, which have risen because of expanding airfares and room tariffs, among other hiked expenses. These increased costs were passed on to corporate travellers without significant impacts on demand, largely because corporate travel costs are often absorbed by the company. Heightened competition, both from internal and external factors, has also driven a shift to online platforms among corporate travel agents in a bid to counter growing competition and reduce overheads. This shift has yielded profit margin growth over the past five years. Overall, industry revenue is expected to have increased at an annualised 12.7% over the five years through 2024-25, to $5.3 billion. This trend includes an anticipated 4.1% revenue hike in 2024-25. Increasing business traveller volumes are poised to drive industry growth over the next five years. Factors including an improving Business Confidence Index, a healthier Australian dollar and a growing population will contribute to a surge in business tourist visitor nights, leading to rising industry revenue. Consolidation and a shift towards digital platforms and tools will enhance profitability while also reducing wage costs. As the recovery of inbound international business travel has been slower than expected, the focus will shift towards outbound international business travel. A stronger Australian dollar and increasing costs of business travel to Australia are paving the way for growth in outbound travel. As a result, businesses that offer customised travel solutions to outbound corporate travellers stand to gain significantly in the coming years. Overall, revenue is projected to grow at an annualised 3.0% over the five years through 2029-30, to reach $6.2 billion.

******** and **************** are the top two answers among Australian consumers in our survey on the subject of "Travel product bookings".The survey was conducted online among 2,756 respondents in Australia, in 2025.

The Australia Online Travel market is expected to add more than USD 18 Billion from 2023 to 2028.

Australia travel & tourism market size reached USD 17.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 21.1 Billion by 2033, exhibiting a growth rate (CAGR) of 2.11% during 2025-2033. The increasing technological innovations, such as online booking platforms, mobile apps, and virtual reality, which enhance the overall travel experience, making it easier for people to plan and book trips, are primarily driving the regional market.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 17.2 Billion
Market Forecast in 2033	USD 21.1 Billion
Market Growth Rate (2025-2033)	2.11%

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for ​2025-2033​. Our report has categorized the market based on type, service offering, purpose of visit, and booking type.

The global online travel market size was valued at USD 566.74 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 1,377.17 Billion by 2033, exhibiting a CAGR of 9.85% during 2025-2033. Asia Pacific currently dominates the market, holding a significant market share of over 31.8% in 2024. Easy access to high-speed internet connectivity, escalating penetration of smart devices, an increasing number of business travelers, and the rising popularity of solo travel are some of the major factors fueling the online travel market share.

Having a forecasted market value of USD 601.8 million by 2025, the industry is anticipated to grow substantially to an estimated value of USD 2,300 million by 2035, depicting a strong CAGR of 14.4% during the period.

Metrics	Values
Industry Size (2025E)	USD 601.8 million
Industry Value (2035F)	USD 2,300 million
CAGR (2025 to 2035)	14.4%

Country-wise Analysis

Country	CAGR (2025 to 2035)
USA	9.2%
UK	8.5%
France	7.8%
Germany	8.1%
Italy	7.5%
South Korea	9%
Japan	7.3%
China	10.5%
Australia	8%
New Zealand	7.6%

Competitive Outlook

Company Name	Estimated Market Share (%)
Booking Holdings	38.7%
Expedia Group	23.3%
Airbnb	17.9%
Trip.com Group	11.4%
TripAdvisor	5%
Other Companies	3.7%

The average revenue per paying user (ARPU) of shared rides in Australia was forecast to continuously decrease between 2024 and 2028 by in total **** U.S. dollars. According to this forecast, in 2028, the indicator will have decreased for the fifth consecutive year to ****** U.S. dollars. The Statista Market Insights cover a broad range of additional markets.

Employment statistics on the Online Travel Bookings industry in Australia

Embark on a journey through the opulent realm of luxury travel, where every experience is a masterpiece crafted to indulge the senses. Future Market Insights presents an alluring forecast. In 2024, the current valuation of the market is US$ 2.26 trillion. By 2034, this market is forecasted to burgeon into a blazing inferno, with a valuation of US$ 4.24 trillion, fostering a moderate CAGR of 6.5%.

Attributes	Details
Market Value for 2024	US$ 2.26 trillion
Market Value for 2034	US$ 4.24 trillion
Market Forecast CAGR for 2024 to 2034	6.5%

Historical Insights into the Luxury Travel Market's Performance

Historical CAGR	5.80%
Forecast CAGR	6.50%

Category-wise Insights

Category	Market Share in 2024
Online Booking	46.3%
Package Traveler	48.5%

Country-wise Insights

Countries	CAGR
United States	7.3%
Germany	7.5%
China	6.9%
India	7.9%
Australia	8.1%

Report Scope

Attributes	Details
Estimated Market Size in 2024	US$ 2.26 trillion
Projected Market Valuation in 2034	US$ 4.24 trillion
Value-based CAGR 2024 to 2034	6.5%
Forecast Period	2024 to 2034
Historical Data Available for	2019 to 2023
Market Analysis	Value in US$ trillion
Key Regions Covered	North America Latin America Western Europe Eastern Europe South Asia and Pacific East Asia Middle East and Africa
Key Market Segments Covered	Mode of Transportation Booking Channel Tourist Type Tour Type Consumer Orientation Age Group Region
Key Countries Profiled	The United States Canada Brazil Mexico Germany The United Kingdom France Spain Italy Russia Poland Czech Republic Romania India Bangladesh Australia New Zealand China Japan South Korea GCC countries South Africa Israel
Key Companies Profiled	TU Elite TCS World Travel Abercrombie & Kent USA TUI Group Micato Safaris Butterfield & Robinson Inc. Scott Dunn Ltd. Cox & Kings Ltd. Exodus travels Lindblad Expeditions.

Significant fluctuations are estimated for all segments over the forecast period for the average revenue per unit (ARPU). Only for the segment Shared Vehicles, a significant increase can be observed over the observation period. Here, the ARPU exhibits a difference of ***** U.S. dollars between 2017 and 2027.Find further similar statistics regarding the shared mobility market in countries or regions like the Netherlands, the United Kingdom, and Singapore.

The Tourism industry in Australia is well-developed and a critical contributor to national employment and GDP. Industry revenue consists of international and domestic expenditure on an array of tourism-related products and services. The industry faced an extreme downturn in 2019-20 and 2020-21 due to the pandemic, severely impacting both international and domestic tourism. Government restrictions led to a drop in revenue and employment. However, government assistance, such as wage subsidies, mitigated some effects of this demand collapse, aiding in maintaining enterprise, establishment and employment figures. In 2022, the industry rebounded rapidly following the easing of restrictions. Both domestic and international travel surged, leading to double-digit growth rates in revenue and stronger pricing power for airlines and hospitality businesses. State governments helped revive the industry by extending stimulus packages, which resulted in the re-establishment of healthy industrywide profit margins in 2022-23. Between 2021-22 and 2023-24, relative growth in spending by business and government travellers outpaced the increase from domestic leisure travellers. Factors like high inflation, increased airfares and financial pressure on households slowed the growth of domestic leisure travel. However, less price-sensitive business and government travellers remained largely unaffected. International tourism has also significantly increased since 2021-22. However, growth has stalled since 2023-24, as international traveller inflows have approached pre-pandemic benchmarks. The demand for luxury tourism has surged, supporting industry profitability. However, increased competition and slowing revenue growth in 2024-25 have led to a slight contraction in profitability, a trend that will continue into the following years. Despite the turbulent period, the strong recovery in demand in recent years has contributed to an estimated annualised hike in revenue of 5.0% over the five years through 2024-25. With demand approaching pre-pandemic levels, growth has started to taper, with revenue edging up by an expected 0.8% in the current year, to reach $200.5 billion. The outlook for tourism is promising. International tourism is set to strengthen beyond pre-pandemic levels, while substantial investment in the growing luxury tourist economy will bring more wealthy tourists to Australian shores. Cost-of-living pressures that have affected local households will ease over the coming years. At the same time, the accessibility of price comparison tools from online booking services will promote lower prices for domestic consumers, bolstering domestic tourism numbers. Overall, industry revenue is forecast to expand at an annualised rate of 2.3% through 2029-30, to $224.9 billion.

Demand for the Travel Insurance industry is continuing to climb from pandemic lows, although cost pressures have stifled growth expectations, with the market of potential travellers reaching pre-pandemic levels of saturation. Insurers have met this demand, facilitating delay, cancellation and other risk coverage services. Financial market performances, both equities and bonds, have lifted, supporting insurers' investment revenue channels. Travel experiences became one of the most popular forms of revenge spending coming out of the pandemic, with demand swiftly rebounding above pre-pandemic levels. While international departures plummeted into early 2021-22, a lightning-fast recovery as restrictions lifted has facilitated easier travel and a major upswing in demand. More recently, travellers have been hit with skyrocketing premium pricing, which has allowed insurers to generate record returns. Overall, industry revenue is expected to rise at an annualised 7.1% over the five years through 2024-25 to $1.8 billion. This includes an anticipated jump of 9.4% in the current year. Industry insurers have faced rising costs in the form of reinsurance expenses and claim payouts. Overseas conflicts and other disruptions have heightened risks for travellers. Reinsurers and underwriters have responded by charging higher fees to travel insurers, with many opting to pass on costs to travellers in the form of higher premiums. Travel insurers have taken advantage of the flood of demand and lifted their policy prices to budget for their rising costs. Overshooting their claims payouts has resulted in healthy profit margins. Many insurers have also limited operating costs by shifting towards using online channels to distribute and market products. A forecast recovery in household discretionary income will make travel more accessible. This growing activity is set to generate greater demand for travel insurance providers. Consequently, industry revenue is forecast to expand at an annualised 4.0% through the end of 2029-30 to $2.2 billion. Profit margins are set to weaken as intensifying price-based competition from comparison sites places downwards pressure on this growth. Additionally, many travellers will be deterred should insurers continue to pass on premium price hikes.

The Australian recreational vehicle (RV) rental market, valued at approximately $150 million in 2025, is experiencing robust growth, projected to maintain a compound annual growth rate (CAGR) of 11.5% from 2025 to 2033. This expansion is fueled by several key factors. Increasing disposable incomes among Australians, coupled with a growing preference for experiential travel and outdoor activities, is driving demand for RV rentals. The rise of online booking platforms offers greater convenience and transparency, further stimulating market growth. Furthermore, the diversification of RV types available for rent, including caravans and motorhomes catering to various needs and budgets, contributes to market expansion. The popularity of road trips and exploring diverse landscapes across Australia enhances the appeal of RV rentals, especially among younger demographics and families. However, the market also faces certain challenges. Fluctuations in fuel prices and the overall economic climate can impact consumer spending on leisure travel. Seasonal variations in demand, with peak seasons experiencing higher rental rates and limited availability, present operational complexities for rental companies. Addressing sustainability concerns within the RV rental industry, such as waste management and environmental impact, is becoming increasingly important and presents both a challenge and an opportunity for innovative businesses. Competition among established players and the emergence of new entrants will continue to shape market dynamics. The market segmentation, with private/individual owners alongside fleet operators, and the mix of online and offline booking methods, also plays a significant role in overall market performance and competition. Continued innovation in vehicle design, technology integration within rentals (e.g., booking apps, GPS navigation), and improved customer service will be crucial for companies to thrive in this competitive yet expanding market. Recent developments include: May 2023: RedSands Campers and Roev, an electric vehicle (EV) conversion company, unveiled a partnership aimed at developing Australia's inaugural fully electric 4WD camper tailored for the recreational hire sector. RedSands specializes in offering 4WD Campers and 4WD vehicles to the inbound tourism sector, with depots located in Western Australia, the Northern Territory, and South Australia., April 2022: Hyundai forayed into the RV market with the 4- and 11-seat Staria camper vans. Hyundai's Staria Lounge Camper 4 comes fully equipped with two beds, indoor and outdoor dining areas, an indoor kitchen, and a smart home control touchscreen.. Key drivers for this market are: Rising Tourism Activity Drive Demand in the Market. Potential restraints include: Rising Tourism Activity Drive Demand in the Market. Notable trends are: Rising Tourism Activity Drive Demand in the Market.

The food tourism market is expected to be US$ 999,033.40 million in 2023 and US$ 4,112,489.40 million by 2033. The food tourism sector industry is to develop at a CAGR of 15.20% from 2023 to 2033.

Market HCAGR (From 2018 to 2022)	13.60%
Market Size - 2018	US$ 519,829.40 million
Market Size - 2022	US$ 865,713.50 million

Market CAGR (From 2023 to 2033)	15.20%
Market Size - 2023	US$ 999,033.40 million
Market Size - 2033	US$ 4,112,489.40 million

Country - Wise Insights

Attribute	Details
North America Market Share - 2023	22.30%
United States Market Share - 2023	18.30%
Australia Market Share - 2023	2.30%

Attribute	Details
Japan Market Share - 2023	4.90%
China Market CAGR (From 2023 to 2033)	16.30%
India Market CAGR (From 2023 to 2033)	18.30%

Attribute	Details
Europe Market Share - 2023	29.40%
Germany Market Share - 2023	8.40%
United Kingdom Market CAGR (From 2023 to 2033)	10.50%

Category - Wise Insights

Category	Activity type
Leading Segment	Restaurants
Market Share	58.40%

Category	Booking Channel
Leading Segment	Online Booking
Market Share	40.20%

The Asia Pacific travel retail market, valued at $63.15 billion in 2025, is poised for robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 9.21% from 2025 to 2033. This expansion is fueled by several key factors. Firstly, the region's burgeoning middle class, particularly in countries like China, India, and Southeast Asia, is driving increased disposable income and a corresponding rise in luxury spending and international travel. Secondly, the increasing popularity of experiential travel and a desire for unique purchases contribute to the growth of duty-free and travel retail sales. Furthermore, innovative strategies employed by major players like Dufry, China Duty Free Group, and DFS Group, such as personalized shopping experiences and omnichannel strategies, are enhancing customer engagement and driving sales. The diversification of product offerings beyond traditional categories like alcohol and tobacco into segments like fashion, cosmetics, and food & confectionery also contributes significantly to market expansion. While logistical challenges and fluctuating currency rates present some restraints, the overall market outlook remains positive. The market's segmentation reveals significant opportunities. China, Japan, and South Korea remain dominant markets, but substantial growth potential exists in emerging economies within Southeast Asia and India. The distribution channel landscape is evolving, with a push toward seamless integration of online and offline platforms. Airport retailers are expected to maintain a significant market share, while airlines and ferries present growth opportunities for targeted product offerings. The dominance of established players like Dufry and China Duty Free Group is likely to continue, however, smaller, regional players will also benefit from the overall market growth by specializing in catering to specific consumer preferences and local tastes within their respective regions. Competition is fierce, leading to continuous innovation and strategic partnerships. The next decade will see a continued shift towards personalized experiences, digitalization, and sustainable practices within the Asia Pacific travel retail landscape. Recent developments include: October 2023: DFS Group, the travel retail company, developed an entertainment and shopping complex on the duty-free Hainan Island of China. This development aimed to enhance the tourism market, even during economic downturns., July 2023: Lagardère Travel Retail, in partnership with Inflyter, expanded its business by offering an online Duty-Free shopping experience for a broader audience of travelers. This partnership offers customers pre-travel browsing and purchasing to broaden the digital sales channels and create multiple customer touchpoints throughout their journey.. Key drivers for this market are: Guaranteed Customer Base In Travel Duty-Free Shops Drives The Market, Exemption From Taxes When Goods Are Taken Out Of The Country Of Purchase Drives The Market. Potential restraints include: Guaranteed Customer Base In Travel Duty-Free Shops Drives The Market, Exemption From Taxes When Goods Are Taken Out Of The Country Of Purchase Drives The Market. Notable trends are: High Revenue Generation From Airport Retailing Drives The Market.