The Australia personal care appliances market size reached USD 514.50 Million in 2024. The market is expected to grow at a CAGR of 3.87% between 2025 and 2034, reaching USD 752.12 Million by 2034.

The revenue of the personal care segment of the beauty and personal care market in Australia was forecast to continuously increase between 2024 and 2029 by around *** million Australian dollars. The personal care segment is the largest revenue producing segment of Australia's beauty and personal care market.

The size of the Australia Beauty and Personal Care Products Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 4.19% during the forecast period. Beauty and personal care products encompass a wide range of items designed to enhance personal grooming, hygiene, and aesthetics. This category includes skincare products like moisturizers and cleansers, haircare items such as shampoos and conditioners, and cosmetics like lipsticks, foundations, and mascaras. These products serve various purposes, from cleansing and protecting the skin to beautifying and altering appearance. For example, skincare products help maintain skin health and hydration, while cosmetics are used to enhance facial features. Haircare products ensure clean, healthy hair, and fragrances provide a pleasant scent. The industry is highly regulated to ensure the safety and efficacy of these products. Recent developments include: September 2022: Estee Lauder and BALMAIN entered into a partnership to launch BALMAIN BEAUTY, a line of luxury beauty products. Under the agreement, the companies aim to develop, produce and distribute a product line that appeals to affluent consumers worldwide, including Australia., June 2022: Shiseido, a Japanese cosmetics company, introduced Sidekick, a new range of skincare products for men. The range, which consists of four products and eight inventory items, is intended primarily for the Asian market., February 2021: G&M Cosmetics from Australia planned to expand its vegan beauty and baby care product range. The company moved into the vegan beauty space after acquiring P'URE Papayacare skincare in 2019. Since then, it has extended the brand to 15 vegan-approved and certified products.. Key drivers for this market are: Inclination Towards Natural and Organic Formulations. Potential restraints include: Presence of Counterfeit Beauty and Personal Care Products. Notable trends are: Inclination Towards Natural and Organic Formulations.

The Other Personal Care Appliances eCommerce market in Australia is predicted to reach US$42.4m revenue by 2025, reflecting an estimated growth rate of 30% compared to 2024.

The Australian Beauty Products Market report segments the industry into Product Type (Personal Care Products, Cosmetics/Make-up Products), Personal Care Products (Hair Care Products, Skin Care Products, Bath and Shower, Oral Care, and more.), Cosmetics/Make-up Products (Facial Cosmetics, Eye Cosmetic Products, Lip and Nail Make-up Products, and more.), Distribution Channel (Specialist Stores, Supermarkets/Hypermarkets, and more.).

Concerning the six selected segments, the haircare segment of Australia's personal care market created the largest revenue in 2024 at around *** billion Australian dollars. Contrastingly, shaving products contributed around *** million Australian dollars that year to the country's personal care market.

The organic personal care market size was USD 34.2 billion in 2025 and was expected to grow at a CAGR of 8.4% over the 2025 to 2035 forecast period. The global valuation of the industry is expected to reach USD 76.4 billion by 2035.

Country-wise analysis of the Organic Personal Care Market

Country	CAGR (2025 to 2035)
USA	10.6%
UK	9.2%
France	8.8%
Germany	8.5%
Italy	8.2%
South Korea	9.7%
Japan	8.6%
China	10.2%
Australia-NZ	9.0%

Competitive Outlook

Company Name	Market Share (%)
Aveda Corporation	20-24%
Burt’s Bees	16-20%
The Estée Lauder Companies Inc.	12-16%
The Hain Celestial Group	10-14%
Amway Corporation	8-12%
Other Players	30-38%

Snapshot img

Beauty And Personal Care Products Market Size 2025-2029

The beauty and personal care products market size is forecast to increase by USD 54.8 billion, at a CAGR of 4.5% between 2024 and 2029.

The market is experiencing significant shifts, driven by the increasing preference for anti-pollution skincare products and the emergence of items formulated with natural ingredients. These trends reflect consumers' growing awareness of the importance of protecting their skin from environmental stressors and prioritizing health-conscious choices. However, the market also faces challenges, including concerns over the adverse health effects of chemical and synthetic ingredients. Companies must navigate this complex landscape by developing innovative solutions that cater to evolving consumer demands while ensuring product safety and efficacy. To capitalize on opportunities and mitigate challenges, businesses should focus on research and development of eco-friendly, natural formulations, and effective marketing strategies that resonate with health-conscious consumers.

What will be the Size of the Beauty And Personal Care Products Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free SampleThe personal hygiene market, encompassing shower gels, bath products, and hair styling products, among others, continues to evolve with dynamic market trends and customer preferences. Market research plays a pivotal role in understanding these shifts, providing insights into product differentiation, pricing strategies, and consumer behavior. Sustainability initiatives, such as sustainable packaging and vegan products, are gaining traction, influencing both consumer choices and regulatory compliance. Product innovation, fueled by patent protection and clinical trials, remains a key driver, with new formulations and technologies shaping the landscape. Brand awareness is bolstered through various channels, including email marketing, advertising campaigns, and digital marketing, while influencer marketing adds a personal touch to reach and engage customers. Retail sales are influenced by sales promotion and market penetration strategies, with distribution channels expanding to cater to diverse customer segments. Brand loyalty is fostered through safety standards, intellectual property protection, and content marketing, ensuring customer trust and repeat business. Organic products, natural ingredients, and essential oils are increasingly popular, driving demand for product formulation innovation. Product positioning and shelf life are critical considerations in supply chain management, with companies striving for efficiency and effectiveness. Dermatological testing and safety standards ensure product quality and effectiveness, addressing customer concerns and building trust. In the ever-changing market, companies must stay agile, adapting to emerging trends and customer preferences while maintaining regulatory compliance and fostering strong customer relationships. The personal hygiene market's continuous dynamism underscores the importance of data analytics and marketing strategies, ensuring long-term success.

How is this Beauty And Personal Care Products Industry segmented?

The beauty and personal care products industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. ProductSkincare productsHaircare productsColor cosmeticsFragrancesOthersChannelOfflineOnlineGenderFemaleMaleUnisexGeographyNorth AmericaUSCanadaEuropeFranceGermanyUKAPACAustraliaChinaIndiaJapanSouth KoreaRest of World (ROW)

By Product Insights

The skincare products segment is estimated to witness significant growth during the forecast period.The personal hygiene market encompasses various product categories, including shower gel, bath products, hair styling products, and skincare. Market research indicates a steady growth in demand for these items, driven by consumer preferences for premium offerings and increasing awareness of personal health. Email marketing and advertising campaigns are essential tools for reaching customers, while data analytics helps manufacturers tailor their product offerings to specific consumer segments. Sustainability initiatives, such as sustainable packaging and cruelty-free products, are gaining traction. Product differentiation through innovative formulations, natural ingredients, and essential oils sets brands apart. Supply chain management and regulatory compliance are crucial for maintaining safety standards and intellectual property protection. Hair color, lip gloss, and nail polish continue to be popular categories, with brands focusing on product innovation and pricing

The Skin Care Products Market in Australia report is segmented by type (facial care, body care, and other types) and distribution channel (supermarkets/hypermarkets, conveniences stores, specialist stores, and other distribution channels). The report offers market sizes and values in USD for the abovementioned segments during the forecast period.

The Australian beauty and personal care products market, valued at approximately $XX million in 2025, is projected to experience robust growth, exhibiting a compound annual growth rate (CAGR) of 4.19% from 2025 to 2033. This expansion is driven by several key factors. Rising disposable incomes among Australian consumers fuel demand for premium and specialized beauty products, including organic and natural formulations. A growing awareness of skincare and personal grooming, particularly among younger demographics, further boosts market growth. The increasing popularity of online retail channels provides convenient access to a wider range of products and brands, contributing to market expansion. Furthermore, innovative product launches featuring advanced ingredients and technologies, coupled with targeted marketing campaigns emphasizing self-care and wellness, stimulate market demand. The market segmentation reveals strong performance across various product categories, with hair care, skincare, and cosmetics consistently driving growth. However, the market also faces some challenges, including increased competition from both established international players and emerging local brands. Fluctuations in raw material prices and evolving consumer preferences also necessitate ongoing adaptation within the industry. The market's diverse distribution channels contribute significantly to its growth trajectory. Specialist stores maintain a strong presence, catering to discerning consumers seeking expert advice and niche products. Supermarkets and hypermarkets provide convenient access to mass-market brands, while online retail channels offer convenience and expansive product selections. Convenience stores capitalize on impulse purchases, especially for smaller, everyday items. The leading players in this market – including L'Oréal S.A., Unilever PLC, Procter & Gamble Company, and others – are employing strategic initiatives such as product diversification, mergers and acquisitions, and strategic partnerships to maintain and enhance their market share. The forecast period of 2025-2033 promises continued expansion for the Australian beauty and personal care sector, fuelled by sustained consumer spending and the industry's ability to innovate and adapt to changing consumer preferences. Recent developments include: September 2022: Estee Lauder and BALMAIN entered into a partnership to launch BALMAIN BEAUTY, a line of luxury beauty products. Under the agreement, the companies aim to develop, produce and distribute a product line that appeals to affluent consumers worldwide, including Australia., June 2022: Shiseido, a Japanese cosmetics company, introduced Sidekick, a new range of skincare products for men. The range, which consists of four products and eight inventory items, is intended primarily for the Asian market., February 2021: G&M Cosmetics from Australia planned to expand its vegan beauty and baby care product range. The company moved into the vegan beauty space after acquiring P'URE Papayacare skincare in 2019. Since then, it has extended the brand to 15 vegan-approved and certified products.. Key drivers for this market are: Inclination Towards Natural and Organic Formulations. Potential restraints include: Inclination Towards Natural and Organic Formulations. Notable trends are: Inclination Towards Natural and Organic Formulations.

The Cosmetic and Toiletry Retailing industry sells thousands of cosmetic and toiletry brands through specialty cosmetics stores, with a constant array of new products acting as a key driving force in the industry's performance. Fusion and eco-friendly lines have stimulated demand in an otherwise mature, saturated market, as have new experiential stores. These have been designed to capitalise on cosmetics' hands-on nature and entice online shoppers back into stores. Offering associated beauty services like brow bars, hair services and make-up classes has also helped to give the industry a new service-based revenue stream and boost profit margins, which have come under pressure from rival online beauty sites offering discounted beauty products. The COVID-19 pandemic significantly disrupted the industry's operating environment, although the industry has since recovered. With many cosmetic stores forced to temporarily close, revenue contracted noticeably in 2019-20. Restrictions also forced cosmetic retailers to adopt new business models and technologies to replace their instore experiences, as state and regional COVID-19 lockdowns pushed consumers online, towards rival beauty sites. Many cosmetic retailers are now integrating their offline and online channels to provide customers with a seamless shopping experience and retain their customer base. Overall, growth in industry revenue is expected to be a modest 2.6% annualised through the end of 2024-25, to $6.0 billion. This includes estimated revenue growth of 3.9% in 2024-25. New customised beauty products and growing demand for green beauty products, cruelty-free beauty brands and new wellbeing products will support revenue growth in the coming years. Beauty and wellness trends will continue converging, influencing industry operations. In the pandemic’s wake, consumers will continue to prefer beauty products with a clean and ethical image, reflecting an increased emphasis on sustainability and transparency. However, heightened competition may impede industry performance as physical beauty stores continue to contend with intensifying competitive pressures from online rivals. In response, a rising number of cosmetic retailers will adopt new technologies designed to boost digital interaction and strengthen ecommerce sales. Industry revenue is forecast to climb by an annualised 2.5% through the end of 2029-30, to $6.7 billion.

In 2025, the revenue of skin care e-commerce in Australia reached around ***** million Australian dollars, with the face skin care segment generating the highest revenue at around ***** million Australian dollars. By 2029, the face skin care segment in the country is forecast to reach a revenue of over ***** million Australian dollars.

The size of the Australian Hair Care Industry market was valued at USD 1.34 Million in 2023 and is projected to reach USD 1.86 Million by 2032, with an expected CAGR of 4.82% during the forecast period. The Australian hair care industry is a dynamic sector within the broader beauty and personal care market, characterized by a diverse range of products and services designed to meet the varied needs of consumers. The industry encompasses a wide array of offerings, including shampoos, conditioners, styling products, treatments, and salon services. In recent years, the market has experienced significant growth, driven by increasing consumer awareness of hair health, the rising popularity of premium and natural products, and evolving grooming trends. A key trend in the Australian hair care industry is the growing demand for sustainable and eco-friendly products. Consumers are becoming more conscious of the environmental impact of their choices, prompting brands to develop formulations that are free from harmful chemicals, use biodegradable packaging, and adopt cruelty-free practices. This shift towards sustainability is reflected in the popularity of organic and plant-based ingredients, which are perceived as safer and more beneficial for hair and scalp health. Recent developments include: August 2023: Dercos by Vichy Laboratories launched its dermatological anti-dandruff shampoo line in Australia, targeting the core causes of dandruff with a proven formula. The product is available in different dermatological warehouses across Australia., October 2022: Epres Brand launched two different hair care products that include an at-home product and a professional in-salon SKU. The products are science-based treatments with the usage of Biodiffusion technology., September 2022: David Mallett's styling brand launched its two new products namely Fresh Eau de Concombre, which is a hair mist product type, and Volume Powder, which helps in retaining hair volume. The brand also introduced the "Pure" product line, which includes a shampoo and conditioner made 96% natural and fragrance-free.. Key drivers for this market are: Increasing Demand for Natural and Organic Hare care Products, Increasing Consumption of Shampoos. Potential restraints include: Problems Associated with the use of Synthetic Products. Notable trends are: Shampoo Holds a Prominent Share in the Australian Hair Care Market.

The Australia men's grooming products market size reached USD 504.20 Million in 2024. The market is expected to grow at a CAGR of 5.30% between 2025 and 2034, reaching USD 845.06 Million by 2034.

The Cosmetics, Perfume and Toiletries Manufacturing industry is highly globalised, reflecting international beauty brands' dominance in the downstream retail sector. Many cosmetics and perfumes are imported as fully formulated and packaged products, so imports hold a strong position in the downstream market and are expected to satisfy 80.2% of domestic demand in 2024-25. In contrast, exports’ success in international markets has driven revenue growth over the past decade. In particular, exports of natural or organic cosmetics and personal care products have expanded as local manufacturers have successfully capitalised on Australia's reputation for manufacturing high-quality and environmentally friendly products. The industry is also highly innovative, with cosmetics, toiletries and perfume manufacturers continuously introducing new products to drive growth in the domestic market. These products have included new sustainable, ethical beauty and personal care items as manufacturers have tapped into emergent health, wellbeing and beauty trends. Manufacturers have also increasingly used digital channels and social media to reach millennial consumers. Some manufacturers have expanded their customer base and product portfolios to include products designed for a more inclusive beauty sector. Even so, recent inflationary pressures have meant that growth in industry revenue and profitability has stalled in inflation-adjusted terms. Overall, industry revenue is expected to contract at an annualised 0.5% over the five years through 2024-25, to $2.1 billion. This trend is despite anticipated growth of 2.4% in 2024-25. Revenue is forecast to expand again in the short term, with growth prospects for both domestic and international manufacturers. Heightened demand for clean beauty products is set to support manufacturers going forwards, particularly smaller, niche manufacturers that focus on that segment. Consumer trends favouring local niche, organic or natural brands over global brands will also support small-scale manufacturers. Meanwhile, technological advancements are set to drive innovation and growth, as is the emergence of 'circular beauty'. Overall, revenue is forecast to climb at an annualised 2.7% through 2029-30, to $2.5 billion, as export markets continue supporting industry growth.

The beauty and personal care product marketvaluation was USD 712.4 billion in 2025 and is expected to increase at an 8.2% CAGR between 2025 and 2035. The size of the beauty and personal care product industry is expected to grow to USD 1,566.3 billion by 2035. The underlying growth momentum of this consistent trend is dominated by shifting consumer behavior towards high-end, natural, and clean-label beauty, underpinned by increasing digital engagement and online shopping penetration.

Country-wise analysis

Country	CAGR (2025 to 2035)
USA	5.9%
UK	5.3%
France	4.9%
Germany	4.7%
Italy	4.5%
South Korea	6.2%
Japan	4.3%
China	6.7%
Australia-New Zealand	5.0%

Competitive Outlook

Company Name	Market Share (%)
Unilever	16-18%
Estée Lauder	12-15%
L'Oréal S.A.	14-16%
Procter & Gamble	10-12%
Shiseido	8-10%
Other Players	34-39%

Snapshot img

Clean Beauty Market Size 2025-2029

The clean beauty market size is forecast to increase by USD 7.65 billion at a CAGR of 13.2% between 2024 and 2029.

The market is experiencing significant growth, driven by several key factors. One major trend is the increase in disposable income, enabling consumers to invest in premium, health-conscious beauty products. Another trend is the preference for multi-functional beauty products, as consumers seek to simplify their routines and reduce the number of products they use. Skincare products, such as scrubs and serums, are a popular choice for those looking to maintain healthy and radiant skin. Clean color cosmetics, skincare, hair care, oral care, and personal care products are gaining popularity, with a focus on natural, organic, and sustainable ingredients. However, consumer trust issues and the rise of greenwashing are challenges that the market must address. As consumers become more aware of the ingredients In their beauty products and demand transparency, companies must ensure they are delivering on their promises. The market is expected to continue growing, as consumers prioritize health and wellness in all aspects of their lives.

What will be the Size of the Clean Beauty Market During the Forecast Period?

Request Free Sample

The market continues to gain momentum, driven by consumer demand for non-toxic, transparent, and science-backed beauty solutions. This movement, which highlights the use of clean and sustainable ingredients, has been fueled by various trends, including the rise of clean mulations, the increasing influence of celebrities and influencers, and the growing awareness of the potential health risks associated with traditional beauty products. Certification programs, such as those offering certification for clean and cruelty-free products, have played a significant role In the market's growth. Consumers are increasingly seeking out sustainable beauty products, from travel essentials to gift sets, as they prioritize ethical and additive-free offerings.



The market caters to diverse consumer segments, including women, men, kids, and those with sensitive skin. Innovation In the sector is driven by startups and specialty stores, who are addressing the unique needs of different skin types, such as oily or dry skin, and debunking common myths surrounding clean beauty. Retailers are responding to this trend by expanding their offerings and providing education to consumers about the benefits of clean and sustainable beauty. Subscription boxes and other e-commerce platforms offer convenient access to a range of clean and plant-based beauty products. Despite the progress made In the market, there are still challenges to address, including the need for greater transparency around ingredients and manufacturing processes, as well as the ethical considerations surrounding wages for women and the use of animal testing In the beauty industry.

How is this Clean Beauty Industry segmented and which is the largest segment?

The clean beauty industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Skincare
  Haircare
  Face care
  Body care
  Color cosmetics


End-user

  Women
  Men


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK
    France


  APAC

    China
    Japan
    South Korea


  South America

    Brazil


  Middle East and Africa

By Product Insights

The skincare segment is estimated to witness significant growth during the forecast period.

The market encompasses a range of skincare and beauty products formulated with natural, non-toxic ingredients. This market segment, which includes cleansers, moisturizers, serums, sunscreens, and anti-aging treatments, is gaining popularity due to increasing consumer demand for safer and sustainable solutions. The skincare segment's dominance is driven by the growing emphasis on comprehensive skincare routines and the proven effectiveness of these products in addressing various skin concerns. Notable product launches further strengthen the market's position. Consumers are increasingly opting for clean standards, green beauty, and eco-friendly choices, making this a significant trend In the beauty industry.

Get a glance at the Clean Beauty Industry report of share of various segments Request Free Sample

The skincare segment was valued at USD 2.68 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 35% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

For more ins

The size of the Australia Skin Care Products Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 6.95% during the forecast period. Skin care products are designed to maintain and improve the health and appearance of the skin. They include a variety of items such as cleansers, moisturizers, serums, sunscreens, exfoliants, and treatments for specific skin concerns like acne, hyperpigmentation, and aging. These products work by cleansing, hydrating, protecting, and nourishing the skin, helping to keep it soft, smooth, and healthy. The use of skin care products can be part of a daily routine to address individual skin needs and preferences. With advancements in dermatology and cosmetic science, many skin care products now contain active ingredients that target specific issues, providing both immediate and long-term benefits. Recent developments include: March 2023: Shiseido's skincare brand Drunk Elephant launched its latest moisturizer, the Protini Polypeptide Cream, in Australia. This innovative product is enriched with Pygmy waterlily extract, essential amino acids, and a unique blend of signal peptides to provide deep hydration and restore your skin's natural vitality., February 2023: The Australian skincare brand STUFF unveiled a line of eight supercharged skincare products designed specifically for men. Among these offerings, the SPF 50+ Face Lotion stands out as a remarkable all-in-one solution, boasting paraben-free ingredients and eco-friendly, recyclable packaging., July 2022: The clinical skincare brand Tula Skincare, known for its products featuring probiotic extracts and superfoods, made its entry into the Australian and New Zealand markets through a strategic partnership with the esteemed beauty retailer Mecca.. Key drivers for this market are: Growing Influence of Social Media and Impact of Digital Technology, Rising Demand for Natural and Organic Skincare Products. Potential restraints include: Enhanced Presence of Counterfeit Skin Care Products. Notable trends are: Growing Influence of Social Media and Impact of Digital Technology.

The Cosmetics and Toiletry Wholesaling industry distributes an ever-growing array of cosmetics, perfumes, toiletries, soaps and detergents from domestic and foreign manufacturers to various retail outlets, including pharmacies, department stores, supermarkets and specialty cosmetics retailers. Despite being in the mature phase of its life cycle, the industry is dynamic and evolving in line with changes in the global beauty sector. In turn, digital trends and social media platforms are increasingly altering the definition of beauty and the global beauty sector itself. Ongoing product development designed to stimulate customer interest and expand the sector's customer base, including a focus on Generation Z and Generation Alpha consumers, is also stimulating change across the beauty supply chain. Emergent health, wellbeing and beauty trends are also stimulating changes as beauty and wellness lines become increasingly blurred as consumers adopt holistic beauty routines backed by science, technological advancements and tech-infused beauty devices. In view of the beauty sector's rapidly changing backdrop, cosmetics and toiletries wholesalers are facing several challenges, including profit margin pressures in the face of intensifying competitive forces. Similarly to many other wholesalers, cosmetics and toiletry wholesalers are struggling to maintain their position in the face of wholesale bypass. The rising prominence of sustainable beauty trends across the entire supply chain – including at the wholesale level – is adding to industry challenges. With sustainability principles increasingly dictating purchasing patterns, new sustainable and ethical beauty products are changing both the product portfolios carried by industry wholesalers and their business models as circular beauty concepts slowly gain traction. Industry revenue is expected to expand by a modest 3.0% annualised over the five years through 2024-25 to $10.9 billion, including anticipated growth of 2.8% in the current year. Ongoing product innovations, technological advances and digital communications will drive growth in the coming years. Simultaneously, the distribution channels serviced by cosmetics and toiletry wholesalers will continue diversifying as upstream manufacturers increasingly implement omnichannel strategies to reach a cross-sectional consumer base. Upstream efforts to embrace the diversity and inclusion social movement will also widen the industry's consumer base with new gender-neutral products. Industry revenue is forecast to climb at an annualised 2.4% over the five years through 2029-30, to $12.3 billion.

Australia Skin Care Products Market growth is driven by factors such as increasing consumer interest in self-care, rising disposable incomes, and growing awareness about skincare.