Australia Protein Supplement Market is expected to reach USD218.56 million by 2027F, growing at a CAGR of 7.23% during the forecast period. Protein Supplements Market - Industry Size, Share, Trends, Opportunity, and Forecast, 2027 By Product Type, By Raw Material, By Application, By Distribution Channel, By Region, Competition Forecast & Opportunity, 2027

The Australia protein supplements market value reached around USD 210.44 Million in 2024 due to the increasing health consciousness among consumers, which has led to a rising demand for protein supplements as part of a balanced diet. The industry is expected to grow at a CAGR of 5.05% during the forecast period of 2025-2034 to attain a value of USD 344.42 Million by 2034. The rise of bodybuilding trend among the population is also contributing to the demand for protein supplements. Furthermore, the increasing focus on weight management and healthy lifestyles has prompted consumers to seek out fat-free and nutritious products, further fuelling market growth.

Australia Proteins Market is segmented by source ( animal, microbial, plant ) and by end-user ( animal feed, personal care and cosmetics, food and beverages, supplements). The report offers the market size in value terms in USD and in volume terms in tons for all the abovementioned segments.

In 2014, the protein powder market in Australia was valued at *** million Australian dollars, dominating the sports nutrition industry in the country. In the same year, the combined Australian and New Zealand sports nutrition market was the world’s second largest behind the United States. Additionally, Kiwis and Aussies had the highest per capita consumption of these nutritional products. Aside from protein powders, this included: protein bars, protein drinks, and non-protein-based supplements.

What products are Australians consuming?

While pre-workout, mass-gainers, and amino acid supplements are consumed by Australians, protein-based products are the most commonly purchased nutritional product. Around two thirds of protein supplement consumers purchased it in powder form in 2019. Chocolate was the leading flavor of protein products in the country, followed by vanilla, strawberry, and banana. Brands commonly purchased by consumers included: Australian-owned Bulk Nutrients; Optimum Nutrition; Aussie Bodies and Musashi.

Fitness industry trends

Complementing the sports nutrition market, the fitness industry in the country looks set to continue growing. Health consciousness among Australians and the rise of budget 24/7 gyms seem to be a driver for this growth. Supporting this growth, the number of fitness instructors in the country has been increasing annually over the past decade.

In an increasingly digital world, fitness devices are currently one of the biggest trends in the industry globally. This is no different in Australia. The share of consumers using wearable health devices in the country has increased dramatically from 2014, reaching a penetration rate of almost ** percent in 2018.

The Market Report Covers Whey Protein Manufacturers in Australia and is Segmented by Type into Whey Protein Concentrates, Whey Protein Isolates, and Hydrolyzed Whey Proteins; and by Application into Sports and Performance Nutrition, Infant Formula, and Functional/Fortified Food.

The report covers Australia Plant Protein Companies and the market is segmented by Protein Type (Hemp Protein, Pea Protein, Potato Protein, Rice Protein, Soy Protein, Wheat Protein, and Other Plant Protein) and by End User (Animal Feed, Personal Care and Cosmetics, Food and Beverages, and Supplements). The market size is provided in terms of value (USD) and volume (tons) for all the abovementioned segments.

Protein powders made up the largest share of protein supplements purchased in Australia in 2021, with ** percent of respondents stating the last protein supplement they bought was powdered. In contrast, ready-to-drink protein products were only purchased by ** percent of consumers.

Australia Protein Powder Market is projected to grow around USD 2.95 billion by 2031, at a CAGR of 15.8% during the forecast period.

The Australian animal protein market, valued at approximately $XX million in 2025, is projected to experience steady growth, exhibiting a compound annual growth rate (CAGR) of 4.01% from 2025 to 2033. This expansion is fueled by several key drivers. The rising demand for protein-rich diets, particularly amongst health-conscious consumers, is significantly boosting the consumption of whey protein, casein, and collagen supplements. Simultaneously, the increasing use of animal proteins in food and beverage applications, such as dairy alternatives, meat substitutes, and functional foods, is contributing to market growth. The burgeoning Australian sports nutrition sector further underscores the demand for high-quality animal protein products, including specialized formulations targeting performance enhancement. However, challenges remain, including fluctuating raw material prices and growing concerns regarding the environmental impact of animal agriculture. These factors could moderate growth, necessitating sustainable sourcing practices and innovative product development to mitigate these restraints. Segmentation within the Australian animal protein market reveals a diversified landscape. Whey protein holds a dominant share due to its popularity in sports nutrition and functional food applications. Other significant segments include casein and caseinates, primarily used in dairy products and infant formulas, and collagen, which finds increasing use in personal care and cosmetics. The animal feed segment also contributes substantially, driven by the demand for high-protein animal feed ingredients. The market is characterized by the presence of both large multinational corporations and smaller, specialized producers. This competitive landscape is likely to further intensify with new product innovations and strategic partnerships aimed at capitalizing on emerging consumer preferences and trends. Recent developments include: December 2022: Nee-V introduced their innovative Nee-V Collagen Powder. This product features an indigestible ingredient specifically designed to enhance skin elasticity as well as promote the growth of healthier hair and nails. Notably, it boasts a dairy-free and gluten-free formulation and is devoid of any added sugar, artificial colors, or flavors., November 2022: Circle Harvest, a cricket farming enterprise, expanded its operations within Australia to address the burgeoning demand for insect-based protein. This expansion encompasses the establishment of a new farm and food manufacturing facilities. It is a direct response to the remarkable upsurge in consumer interest in incorporating insect proteins into their diets., February 2021: Lactalis Ingredients unveiled its groundbreaking Pronativ Native Micellar Casein product, positioned as a pure and naturally derived protein source. Utilizing a cold filtration method, this product extracts whey directly from milk without the inclusion of additives or chemicals.. Key drivers for this market are: Increasing Demand for Protein Rich Food and Supplements, Increasing Application of Collagen in Personal Care Products. Potential restraints include: Increasing Demand for Protein Rich Food and Supplements, Increasing Application of Collagen in Personal Care Products. Notable trends are: Increasing Consumption of Protein-Rich Products.

Australia Protein Market size was valued at USD 4.5 Billion in 2024 and is projected to reach USD 8.1 Billion by 2032, growing at a CAGR of 7.6% from 2026 to 2032.

Australia Protein Market Drivers

Increasing Health and Wellness Consciousness: Australians are becoming more health-conscious and actively seeking protein-rich foods for muscle growth, weight management, and overall well-being. Rising Adoption of Plant-Based Diets: A significant increase in vegan and vegetarian populations, driven by ethical, environmental, and health concerns, is boosting demand for plant-based proteins. Growing Popularity of Protein Supplements: Increased participation in fitness activities and sports is driving the demand for protein supplements like powders and bars for muscle recovery and performance enhancement. Convenience and Fortified Foods: Busy lifestyles are fueling the demand for convenient, protein-fortified foods and beverages.

The Australian protein market, valued at approximately $X million in 2025 (assuming a reasonable market size based on global trends and the provided CAGR), is projected to experience robust growth, expanding at a compound annual growth rate (CAGR) of 4.04% from 2025 to 2033. This growth is fueled by several key drivers. The increasing health consciousness among Australian consumers is driving demand for protein-rich foods and supplements, particularly in the sports nutrition and elderly nutrition segments. Furthermore, the rising popularity of plant-based diets is boosting the demand for plant-based protein sources like pea protein and soy protein, while the animal protein segment continues to be significant, driven by the established dairy and meat industries. Innovation within the food and beverage sector, with new product launches incorporating protein as a key ingredient in various categories such as breakfast cereals, snacks, and meat alternatives, contributes substantially to market expansion. However, the market faces certain restraints. Fluctuations in raw material prices, particularly for imported ingredients, can impact profitability. The sustainability concerns related to certain protein sources, like some animal proteins and certain types of plant proteins, are also influencing consumer choices and prompting companies to invest in more sustainable production methods. Competition among established players and the entry of new players are also factors that shape the market dynamics. The segmentation of the market into sources (animal, microbial, plant) and end-users (animal feed, personal care, food & beverages, supplements) provides a comprehensive view of the market’s complexity and growth potential across various applications. The Australian market showcases a significant opportunity for companies specializing in innovative, sustainable, and high-quality protein products catering to diverse consumer needs and preferences. Recent developments include: March 2022: Thomas Foods International, an Australian milling Hub company, forged a strategic partnership with the local government to establish three cutting-edge production facilities. These facilities include a plant-based protein powder production unit, a facility for crafting protein bars, and a hub for animal-free dairy protein drinks. This ambitious endeavor required a government-backed investment of AUD 378 million, aimed at creating a prominent global center for plant protein production., May 2021: Kerry unveiled its visionary plans to inaugurate a state-of-the-art Food Technology and Innovation Center of Excellence in Queensland, Australia. This facility is slated to serve as Kerry's new headquarters for both Australia and New Zealand. Meanwhile, Kerry's existing facility in Sydney will continue to function as a specialized research and development applications hub. The Brisbane-based Kerry Australia and New Zealand Development and Application Center will boast comprehensive capabilities, including pilot plants, laboratories, and testing facilities, thereby significantly augmenting Kerry's research and development capacity in the region., February 2021: NZMP, Fonterra's esteemed dairy ingredients business, introduced an innovative protein ingredient that outshines other standard whey protein offerings by delivering a remarkable 10% increase in protein content.. Key drivers for this market are: Increasing awareness towards fitness among consumers, Demand for convenient fortified foods. Potential restraints include: Increasing awareness towards fitness among consumers, Demand for convenient fortified foods. Notable trends are: Increasing application of protein in various industries.

The Australian Protein Market size was valued at USD 221.2 Million in 2023 and is projected to reach USD XXX Million by 2032, exhibiting a CAGR of 4.04 % during the forecast periods. The Australian protein market grows tremendously due to increased awareness toward health, diversified protein sources in demand from animals and plants, and quality and sustainability features. Such proteins support a myriad of applications in sports nutrition, supplements, and functional foods.Technologies such as ultrafiltration and hydrolysis are used to further upgrade protein quality. The market boosts the economy and public health in Australia through the provision of high-quality and versatile protein products, meeting the diversified dietary needs and health trends toward wellness. Recent developments include: March 2022: Thomas Foods International, an Australian milling Hub company, forged a strategic partnership with the local government to establish three cutting-edge production facilities. These facilities include a plant-based protein powder production unit, a facility for crafting protein bars, and a hub for animal-free dairy protein drinks. This ambitious endeavor required a government-backed investment of AUD 378 million, aimed at creating a prominent global center for plant protein production., May 2021: Kerry unveiled its visionary plans to inaugurate a state-of-the-art Food Technology and Innovation Center of Excellence in Queensland, Australia. This facility is slated to serve as Kerry's new headquarters for both Australia and New Zealand. Meanwhile, Kerry's existing facility in Sydney will continue to function as a specialized research and development applications hub. The Brisbane-based Kerry Australia and New Zealand Development and Application Center will boast comprehensive capabilities, including pilot plants, laboratories, and testing facilities, thereby significantly augmenting Kerry's research and development capacity in the region., February 2021: NZMP, Fonterra's esteemed dairy ingredients business, introduced an innovative protein ingredient that outshines other standard whey protein offerings by delivering a remarkable 10% increase in protein content.. Key drivers for this market are: Increasing awareness towards fitness among consumers, Demand for convenient fortified foods. Potential restraints include: Prevalence of allergen intolerance among the consumers. Notable trends are: Increasing application of protein in various industries.

Australia Whey Protein Market size was valued at USD 51.0 Billion in 2024 and is projected to reach USD 74.77 Billion by 2031, growing at a CAGR of 4.9% from 2024 to 2031.

Australia Whey Protein Market Drivers

Growing Fitness and Health Consciousness: A significant portion of the Australian population is health-conscious and actively engages in fitness activities. Whey protein is a popular choice among fitness enthusiasts and athletes for its muscle-building properties.

Rising Demand for Sports Nutrition: The increasing popularity of sports and fitness activities, coupled with the growing awareness of the benefits of sports nutrition, is driving the demand for whey protein supplements.

Aging Population: The aging population in Australia is seeking ways to maintain muscle mass and improve overall health. Whey protein can be beneficial for older adults to support their nutritional needs.

Increasing Vegan and Vegetarian Population: While whey protein is derived from dairy, plant-based protein alternatives are gaining popularity among vegans and vegetarians. However, whey protein remains a preferred choice for many non-vegetarians.

Strong Retail and E-commerce Channels: The well-developed retail and e-commerce infrastructure in Australia provides easy access to whey protein supplements, making them readily available to consumers.

The Australia Animal Protein Market Report is Segmented by Protein Type (Casein and Caseinates, Collagen, Egg Protein, Gelatin, Insect Protein, Milk Protein, and More), Form (Isolates, Concentrates, Hydrolyzed, and More), Category (Conventional and Organic), Application (Animal Feed, Personal Care and Cosmetics, Food and Beverages, and Supplements). The Market Forecasts are Provided in Terms of Value (USD).

Australia Plant Protein Market size was valued at USD 1.4 Billion in 2024 and is projected to reach USD 3.9 Billion by 2032, growing at a CAGR of 14% from 2026 to 2032.

Australia Plant Protein Market Drivers

Growing Health Consciousness: Australians are increasingly focused on health and wellness, seeking protein sources that are perceived as healthier and more natural than animal-based options. Rising Adoption of Plant-Based Diets: The number of vegans and vegetarians is growing significantly in Australia, directly driving the demand for plant-based proteins like soy. Ethical and Environmental Concerns: Increasing awareness about the environmental impact of animal agriculture and ethical considerations regarding animal welfare are pushing consumers towards plant-based alternatives. Versatility of Soy Protein: Soy protein can be used in a wide range of food and beverage applications, including meat alternatives, dairy substitutes, protein bars, and nutritional supplements, making it an attractive ingredient for manufacturers. Cost-Effectiveness: Soy protein is often a more affordable protein source compared to animal proteins and some other plant-based proteins, making it appealing to both consumers and food producers.

The Australian soy protein market, valued at approximately $150 million AUD in 2025, is projected to experience robust growth, driven by increasing consumer demand for plant-based protein sources and the expanding food and beverage industry. This growth is further fueled by the rising popularity of vegan and vegetarian diets, coupled with growing awareness of the health benefits associated with soy protein, including its high protein content, fiber, and isoflavones. The market is segmented by form (concentrates, isolates, textured/hydrolyzed), and end-use (animal feed, personal care, food and beverages – encompassing bakery, breakfast cereals, condiments/sauces, dairy alternatives, meat alternatives, RTE/RTC foods, and snacks – and supplements including baby food, elderly nutrition, and sports nutrition). Significant players like Cargill, ADM, and Bunge, along with regional players, are actively shaping the market landscape through strategic partnerships, product innovation, and expansion into new segments. The projected Compound Annual Growth Rate (CAGR) of 3.99% from 2025 to 2033 indicates sustained market expansion. However, potential restraints such as fluctuating soy prices and evolving consumer preferences towards other plant-based protein sources need to be considered. The strong growth forecast is primarily driven by the increasing demand from the food and beverage sector, particularly in ready-to-eat and ready-to-cook food products, and the expanding dietary supplement market catering to health-conscious consumers. The Australian market's focus on clean-label products and sustainable sourcing practices will influence product development and market competition in the coming years. The dominance of specific soy protein forms, like isolates, in certain sectors (e.g., dietary supplements) and concentrates in animal feed, suggests opportunities for manufacturers to tailor their offerings to match the unique requirements of each application. The market’s performance will be closely tied to broader economic trends and agricultural production in Australia and globally, impacting soy bean prices and supply chains. Continued innovation in soy protein processing technologies, focused on enhancing functionality, improving taste profiles, and reducing costs, will be crucial in sustaining the market's growth trajectory. Further segmentation by specific dietary applications (e.g., high-protein bars, vegan cheese, plant-based meat alternatives) will offer a granular understanding of the market’s potential. Recent developments include: December 2022: Harvest B, an Australian B2B alternative protein company, announced its expansion in Australia by opening its plant-based meat ingredient facility in Australia. The facility, according to Harvest B, is a cutting-edge facility equipped with the most advanced manufacturing technology for the production of proteins like soy, pea, wheat, and oat. Additionally, the facility will include a new Research and Development laboratory, where researchers will focus on optimizing plant-based meat ingredients., March 2022: GrainCorp announced their collaboration with Australia's National Science Agency CSIRO and a renowned plant-based food manufacturer, 'v2food', for a research project that was valued at USD 4.4 million in the plant-based protein market. GrainCorp raised the funding amount from the Australian Government's Cooperative Research Centres Projects (CRC-P) Program to separate and manufacture proteins from soy, fava beans, canola, and chickpeas on a large scale., February 2021: DuPont merged its Nutrition Business with International Flavors & Fragrances (IFF), thus establishing a company that may become a leading supplier of ingredients to the food industry.. Key drivers for this market are: Rising Demand for Plant-based Protein Sources, Strategic Investments by Players Operating in the Market. Potential restraints include: Rising Demand for Plant-based Protein Sources, Strategic Investments by Players Operating in the Market. Notable trends are: Rising Demand for Plant-based Protein Sources.

The Australia Soy Protein Market is segmented by Form (Concentrates, Isolates, and Textured/Hydrolyzed) and by End User (Animal Feed, Personal Care and Cosmetics, Food and Beverages, and Supplements). The report offers the market size in value terms in USD and volume in tons for all the abovementioned segments.

The size of the Australia Soy Protein Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 3.99% during the forecast period. The soy protein market in Australia is steadily growing, fueled by the rising popularity of plant-based products and their health advantages. Key industry leaders such as Cargill and ADM are dominating the market through their wide range of products and strong distribution networks. The popularity of soy protein in food and beverages, sports nutrition, and dietary supplements is increasing due to the growing trend of vegan, vegetarian, and flexitarian diets. The cost-effectiveness and high protein content of soy protein make it attractive to both manufacturers and consumers. Ongoing research and development efforts continue to support the optimistic outlook of the market, despite obstacles like manufacturing difficulties and different regulatory standards. This path underscores the crucial importance of soy protein in the Australian market and its potential for continual expansion. Recent developments include: December 2022: Harvest B, an Australian B2B alternative protein company, announced its expansion in Australia by opening its plant-based meat ingredient facility in Australia. The facility, according to Harvest B, is a cutting-edge facility equipped with the most advanced manufacturing technology for the production of proteins like soy, pea, wheat, and oat. Additionally, the facility will include a new Research and Development laboratory, where researchers will focus on optimizing plant-based meat ingredients., March 2022: GrainCorp announced their collaboration with Australia's National Science Agency CSIRO and a renowned plant-based food manufacturer, 'v2food', for a research project that was valued at USD 4.4 million in the plant-based protein market. GrainCorp raised the funding amount from the Australian Government's Cooperative Research Centres Projects (CRC-P) Program to separate and manufacture proteins from soy, fava beans, canola, and chickpeas on a large scale., February 2021: DuPont merged its Nutrition Business with International Flavors & Fragrances (IFF), thus establishing a company that may become a leading supplier of ingredients to the food industry.. Key drivers for this market are: Rising Demand for Plant-based Protein Sources, Strategic Investments by Players Operating in the Market. Potential restraints include: Availability of Substitute Protein Sources. Notable trends are: Rising Demand for Plant-based Protein Sources.

Australia Chickpea Protein Powder Market is driven by several key factors, including the rising trend of plant-based diets, increasing demand for clean-label ingredients, and advancements in protein processing technologies.

The United States Whey Protein Market size was valued at USD XX Billion in 2022 and is expected to surpass USD XX Billion by 2031, expanding at a CAGR of 4.7% during the forecast period, 2023 – 2031. The growth of the market is attributed to rising adoption of protein rich diet among the population.

High obesity rate is expected to encouraged people to look for new ways to stay fit and live healthy lifestyles. Thus, people are looking for high protein products. Protein is most preferable type of supplement to aid in weight loss Protein supplements in the form of whey powders are widely available in the country. Moreover, a significant portion of the population is opting for whey protein to meet their daily protein requirements in order to meet their fitness goals.

At the same time, the food-processing industries are utilizing whey protein to make healthy drinks. Whey protein helps in gaining muscle mass by repairing muscle cells after exercise and stimulating muscle growth optimally. Whey protein with high protein quality score and percentage of BCAAs (branched-chain amino acids), has been used as a muscle-building supplement in the fitness industry.

Market Trends, Drivers, Restraints, and Opportunities

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  Growing demand for whey protein products from the sports industry is anticipated to proliferate the growth of the market during the forecast period.

  
  


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  Increasing demand for energy drinks owing to rising number of people opting for fitness activities is driving the growth of the market.

  
  


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