The Australia Skin Care Products Market Report is Segmented by Product Type (Facial Care Products, Body Care Products, and More), Category (Mass and Premium), Nature (Natural/Organic and Synthetic/Conventional), End User (Kids and Adults), and Distribution Channel (Supermarkets/Hypermarkets, Health and Beauty Stores, and More). The Market Forecasts are Provided in Terms of Value (USD).

Australia Skincare Products Market valued at USD 2,563.0 Mn in 2025, anticipated to reaching USD 3,534.9 Mn by 2032, with a steady annual growth rate of 4.7%.

Australia's skin care market is poised for substantial growth, with revenue projected to continuously increase by over *** million Australian dollars between 2025 and 2030. This upward trend reflects the growing importance of skin care products in the beauty industry, solidifying its position as the second-largest revenue-generating segment in the Australian beauty and personal care market, second only to personal care. Face care dominates Australia’s skin care sales Within the skin care market, face care products have emerged as the primary revenue driver. In 2025, face care generated approximately **** billion Australian dollars, accounting for a substantial portion of the country’s overall skin care market, over ** percent. This trend aligns with consumer behavior, with a recent survey revealing that around ***** in 10 Australian women use facial skin care products daily, at least once or even multiple times, underscoring their importance in everyday beauty routines. Shifting skin care sales channels While offline sales channels continue to lead the Australian skin care market, online platforms are gaining ground. In 2025, offline sales accounted for approximately **** percent of skin care product purchases. However, the online market share is expected to grow from **** percent in 2025 to approximately ** percent by 2029. This shift towards digital platforms indicates changing consumer preferences and the increasing significance of e-commerce to Australia’s skin care industry. As the market continues to evolve, brands and retailers will need to adapt their strategies to cater to both offline and online shoppers effectively. Some popular websites shopped from among Australians for beauty and cosmetic items include Mecca, Sephora, Oz Hair and Beauty, and Adore Beauty, as well as department store and pharmacy sites such as Myer, David Jones, Chemist Warehouse, and Priceline.

Australia skincare market valued at USD 3.3 Bn, driven by consumer awareness, e-commerce growth, and demand for natural products. Expected growth with focus on premium and organic segments.

The Australia skincare product market size reached approximately USD 1.72 Billion in 2024. The market is further projected to grow at a CAGR of 4.40% between 2025 and 2034, reaching a value of USD 2.65 Billion by 2034.

In 2025, the revenue of skin care e-commerce in Australia reached around ***** million Australian dollars, with the face skin care segment generating the highest revenue at around ***** million Australian dollars. By 2029, the face skin care segment in the country is forecast to reach a revenue of over ***** million Australian dollars.

The Australia Skincare Products Market report features an extensive regional analysis, identifying market penetration levels across major geographic areas. It highlights regional growth trends and opportunities, allowing businesses to tailor their market entry strategies and maximize growth in specific regions.

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Skincare Products Market Size 2025-2029

The skincare products market size is forecast to increase by USD 49 billion, at a CAGR of 5.9% between 2024 and 2029.

The market is witnessing significant growth, driven by the increasing popularity of home salon and spa services. This trend reflects consumers' preference for convenience and affordability, as well as the desire for personalized skincare solutions. Anti-inflammatory ingredients, facial massage, LED light therapy, chemical peels, derma rollers, and beauty devices are popular trends in skincare routines. Additionally, the market is witnessing a rise in research and development activities, leading to the introduction of innovative products that cater to diverse skin types and concerns. However, the market faces challenges from stringent regulations for manufacturing skincare products.
Companies seeking to capitalize on market opportunities must navigate these challenges effectively, investing in research and development to create innovative, regulatory-compliant products. Furthermore, strategic partnerships and collaborations with regulatory bodies can help streamline the approval process and ensure a competitive edge in the market. Compliance with these regulations adds to the production costs, potentially limiting profitability for manufacturers. Skin analysis technology offers personalized skincare recommendations, while cosmeceutical ingredients, such as retinoids and vitamin C, are staples in professional skincare offerings.

What will be the Size of the Skincare Products Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, driven by consumer demand for innovative and effective solutions. Vitamin C serums and lip balms remain popular choices, with ongoing research and development leading to new formulations and applications. Distribution channels expand, with e-commerce sales increasing, and consumer behavior shifts towards personalized skincare solutions based on skin concerns and types. Quality control and clinical trials are essential for ensuring product efficacy and safety, while natural ingredients, such as clay masks and active ingredients like glycolic acid, gain favor for their benefits. Brand loyalty is a significant factor, with consumers seeking reliable and trusted brands. Retinol serums and night creams are staples in many skincare routines, while pricing strategies and ingredient sourcing influence purchasing decisions.

Hydrating serums cater to various skin types, including combination, sensitive, oily, and dry, and anti-aging serums remain in high demand. UVA and UVB protection are crucial, with broad-spectrum sunscreens becoming increasingly important. Marketing strategies focus on targeting specific customer segments, and supply chain optimization is essential for meeting consumer demand. Sheet masks and peel-off masks offer convenient and effective solutions for various skin concerns. The skincare market's continuous dynamism reflects the industry's commitment to addressing evolving consumer needs and preferences.

How is this Skincare Products Industry segmented?

The skincare products industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Face skincare products
  Body skincare products


Product Specification

  Moisturizers
  Anti-aging skincare products
  Skin brightening products
  Sun protection products
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    UK


  APAC

    Australia
    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Distribution Channel Insights

The Offline segment is estimated to witness significant growth during the forecast period. In the dynamic skincare market, hyaluronic acid, facial oils, and facial scrubs continue to be popular choices among consumers. E-commerce sales have seen a significant rise, offering convenience and accessibility. Broad spectrum UVB protection remains a priority for customers, driving demand for sunscreens and other protective products. Customer segmentation based on skin concerns, such as oily, dry, sensitive, and combination, influences purchasing decisions. Active ingredients like salicylic acid, retinol serums, and glycolic acid target specific skin issues.

Marketing strategies focus on brand loyalty and consumer behavior. The supply chain ensures a steady flow of products, with UVA protection and sheet masks gaining popularity. Peel-off masks and hydrating serums cater to various skin types. Pricing strategies vary, with pre

The revenue in the 'Skin Care' segment of the beauty & personal care e-commerce market in Australia was modeled to amount to ************** U.S. dollars in 2024. Between 2017 and 2024, the revenue rose by ************** U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The revenue will steadily rise by ************** U.S. dollars over the period from 2024 to 2029, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Skin Care.

Australia Skin Care Products Market growth is driven by factors such as increasing consumer interest in self-care, rising disposable incomes, and growing awareness about skincare.

Across the five skin care market segments, the face care category of Australia’s skin care market generated the largest revenue in 2025 at around **** billion Australian dollars. Contrastingly, skin care products for babies and children contributed just over **** million Australian dollars that year to the country’s skin care market, making it the smallest segment. Popular skin care brands in Australia International brands, notably Dove, Nivea, and L'Oréal, enjoy high popularity among Australian consumers alongside domestic labels like Cancer Council Sunscreen, QV, and Sukin. Regarding purchase channels, offline buying options such as through pharmacies, supermarkets, specialty beauty stores, and department store retailers are preferred among the country’s consumers. Nonetheless, in line with Australia’s e-commerce boom, online shopping, including for skin care products, has become more prevalent. When deciding which beauty retailer to purchase from, deals and discounts alongside shopping from a known or trusted brand were valued the highest. What do Australia’s skin care shoppers prefer? From foaming cleansers to hydrating moisturizers, skin care products have become a fundamental part of Australians' everyday self-care routines. Protecting and making their skin feel good were the key reasons for purchasing skin care products among the country’s consumers, according to a 2024 survey. In the same survey, cleansers and sunscreen- or SPF-containing items came out on top as the most used skin care product types among Australians. In terms of product features, hydrating ingredients and sun protection factors (SPF) were the most desired benefits of skin care products.

The Sunscreen and Other Skincare Product Manufacturing industry is part of the wider Cosmetics, Perfume and Toiletries Manufacturing industry. Given the globalised nature of the beauty industry, international developments in cosmetics and beauty care heavily influence manufacturers. This is best evidenced by the fact that imports satisfy 70% of domestic demand. Despite this, domestic skincare manufacturers are making headway in the sunscreen and skincare market. Many local skincare manufacturers are successfully capitalising on growing consumer demand for natural or organic skin care products by leveraging the functional properties of Australian native botanicals. Emerging 'clean beauty' trends and a growing preference for home-grown brands are also working in favour of local skincare manufacturers. In the wake of COVID-19, skincare manufacturers introduced new 'clean' or 'healthy' skincare products, reflecting increased consumer emphasis on hygiene, safety and self-care. Prior to the COVID-19 outbreak, growth was driven by strong export earnings, although these have since faltered, dragging down the industry's performance. Manufacturers' revenue is expected to contract by 1.6% annualised over the five years to 2024-25 to reach an estimated $762.5 million. In 2024-25, emergent health, wellbeing and beauty trends will contribute to an expected 2.1% revenue growth. The continued shift towards niche and upscale products will benefit sunscreen and other skincare product manufacturers in the coming years. As will the move by downstream consumers to increasingly favour Australian-made specialist brands with an 'authentic' brand story. Consumer trends favouring local niche, organic, vegan or sustainable brands over mass-market global brands will also support the entry of new small-scale skincare manufacturers, driving future revenue growth. However, an appreciation of the Australian dollar is forecast to limit export – and revenue - growth. The transition towards more specialised products will help support average firm profitability over the period. Manufacturers' revenue is forecast to grow by 3.0% annualised over the five years to 2029-30 to reach $883.5 million.

The men’s skincare products market is projected to grow from USD 17.6 billion in 2025 to USD 37.3 billion by 2035, reflecting a CAGR of 10.5%. Among global markets, the United States stands out as the most lucrative, holding the largest share in terms of revenue due to strong grooming culture and high per capita skincare spending.

Metric	Value
Estimated Size (2025E)	USD 17.6 billion
Projected Value (2035F)	USD 37.3 billion
Value-based CAGR (2025 to 2035)	10.5%

Analyzing Men’s Skincare Products Market by Top Investment Segments

Product Type Segment	CAGR (2025 to 2035)
Moisturizers & Creams	9.4%

Skin Type Segment	Market Share (2025)
Oily Skin	34%

Sales Channel Segment	CAGR (2025 to 2035)
Online	11.6%

Men’s Skincare Products Industry Forecast by Top Countries

Country	CAGR 2025 to 2035
United States	6.70%

Country	CAGR 2025 to 2035
China	11.90%

Country	CAGR 2025 to 2035
Japan	7.80%

Country	CAGR 2025 to 2035
South Korea	9.70%

Country	CAGR 2025 to 2035
India	13.90%

Country	CAGR 2025 to 2035
Germany	6.50%

Country	CAGR 2025 to 2035
United Kingdom	7.40%

Country	CAGR 2025 to 2035
Brazil	11.1%

Country	CAGR 2025 to 2035
France	6.4%

Country	CAGR 2025 to 2035
Australia	9.0%

The Australia Beauty and Personal Care Products Market Report is Segmented by Product Type (Personal Care Products and Cosmetics Products), Category (Mass and Premium), Nature (Organic and Conventional), and Distribution Channel (Supermarkets/Hypermarkets, Online Retail Channels, and More). The Market Forecasts are Provided in Terms of Value (USD).

The Australian skincare sector is led by the facial care category in both value and volume terms in 2019. The hand care category is forecast to register the fastest value and volume growth during 2019-2024. Hypermarkets & supermarkets is the leading channel in distribution of skincare products in the country. L`Oreal S.A., Natura Cosmeticos S. A. and Procter & Gamble in the Australian skincare sector. Rigid plastics is the most commonly used pack material in the sector. Older consumers (55+ years) accounted for the highest consumption of skincare products in the country. Read More

The Australia Facial Care Market Report is Segmented by Product Type (Dermal Fillers, Facial Implants, Laser Devices, Microdermabrasion Devices, and Other Product Types) and Applications (Facial Line Correction, Lip Augmentation, Face Lift, Acne Scar Treatment, and Other Applications). The Report Offers the Value (in USD) for the Above Segments.

Makeup and skin care products held a combined share of over ** percent of Australia's beauty and personal care products market in the 2023 financial year. Personal care was the second most prevalent beauty and personal care market category, with a share of just over ** percent.

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Market Size statistics on the Sunscreen and Other Skincare Product Manufacturing industry in Australia

Australia Cosmetic Skin Care Market growth becomes more personalized and inclusive, the market is expected to thrive with innovations in formulation, delivery systems, and consumer experience.