The Australia tissue paper market size reached 433.88 KMT in 2024. The market is expected to grow at a CAGR of 4.40% between 2025 and 2034, reaching 667.38 KMT by 2034.

The Australian tissue paper market declined to $137M in 2024, falling by -5.4% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, consumption, however, saw a noticeable contraction. As a result, consumption reached the peak level of $194M. From 2023 to 2024, the growth of the market failed to regain momentum.

Australia Tissue Paper market was valued at USD 2.13 billion in 2024 and is anticipated to grow USD 2.90 billion by 2030 with a CAGR of 5.33%

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Market Size	2024: USD 2.13 Billion
Forecast Market Size	2030: USD 2.90 Billion
CAGR	2025-2030: 5.33%
Fastest Growing Segment	Online
Largest Market	Australia Capital Territory & New South Wales
Key Players	1. Kimberly-Clark Corporation 2. Essity Aktiebolag 3. Vinda International Holdings Limited 4. The Procter & Gamble Company 5. Hengan International Group Company Ltd. 6. Clearwater Paper Corporation 7. Unicharm Corporation 8. Sofidel Group 9. Kruger Inc. 10. MPI Papermills Inc.

The price per unit is forecast to experience significant growth in all segments in 2029. Especially notable is the remarkably robust growth observed in the Feminine Hygiene segment as we approach the end of the forecast period. This value, reaching *** U.S. dollars, stands out significantly compared to the average changes, which are estimated at ****** U.S. dollars. Find further statistics on other topics such as a comparison of the average volume per capita in the world and a comparison of the revenue in Russia. The Statista Market Insights cover a broad range of additional markets.

Learn about the projected growth of the toilet paper, facial tissue, and paper towel market in Australia over the next decade, with expected increases in both volume and value terms.

The average revenue per capita is forecast to experience significant growth in all segments in 2029. Especially notable is the remarkably robust growth observed in the Toilet Paper segment as we approach the end of the forecast period. This value, reaching *** U.S. dollars, stands out significantly compared to the average changes, which are estimated at ****** U.S. dollars. Find further statistics on other topics such as a comparison of the price per unit in Canada and a comparison of the average revenue per capita in Norway. The Statista Market Insights cover a broad range of additional markets.

The average revenue per capita in the tissue & hygiene paper market in Australia was modeled to be ****** U.S. dollars in 2024. Between 2018 and 2024, the average revenue per capita rose by ***** U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The average revenue per capita will steadily rise by **** U.S. dollars over the period from 2024 to 2029, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Tissue & Hygiene Paper.

The Australian toilet paper market soared to $600M in 2024, growing by 16% against the previous year. Over the period under review, consumption saw a slight increase. As a result, consumption attained the peak level of $614M. From 2023 to 2024, the growth of the market remained at a somewhat lower figure.

Discover the projected growth of the toilet paper, napkins, towels, and tissue stock market in Australia over the next decade. Market volume is expected to reach 767K tons by 2035, with a market value of $1.6B.

From the selected regions, the ranking by average volume per capita in the 'Paper Tissues' segment of the tissue & hygiene paper market is led by Singapore with **** kilograms and is followed by Norway (**** kilograms). In contrast, the ranking is trailed by Thailand with **** kilograms, recording a difference of **** kilograms to Singapore. Find other insights concerning similar markets and segments, such as a ranking by country regarding per capita sales volume in the baby diapers segment of the tissue & hygiene paper market and a ranking of subsegments in Australia regarding revenue in the Tissue & Hygiene Paper market as a whole. The Statista Market Insights cover a broad range of additional markets.

The facial tissue paper market is set to witness significant growth between 2025 and 2035, driven by rising hygiene awareness, increased consumer spending on personal care, and advancements in sustainable tissue manufacturing. Growth is projected from USD 5.4 billion in 2025 to USD 7.8 billion by 2035, reflecting a CAGR of 5.6% over the forecast period.

Metric	Value
Industry Size (2025E)	USD 5.4 billion
Industry Value (2035F)	USD 7.8 billion
CAGR (2025 to 2035)	5.6%

Country-wise Analysis

Countries	CAGR
USA	5.9%
UK	5.7%
France	5.6%
Germany	5.8%
Italy	5.5%
South Korea	5.9%
Japan	5.4%
China	6.5%
Australia	5.6%
New Zealand	5.3%

Competitive Outlook

Company Name	Estimated Market Share (%)
Kimberly-Clark (Kleenex)	20-25%
Procter & Gamble (Puffs)	15-20%
Essity (Tempo, Lotus)	12-16%
Sofidel Group	8-12%
Other Companies (combined)	30-40%

Discover the latest trends in the Australian toilet paper, napkins, towels, and tissue stock market, which is expected to see steady growth over the next decade. By 2035, the market volume is projected to reach 691K tons with a value of $1.3B.

The volume of the tissue & hygiene paper market in the United States was forecast to continuously increase between 2024 and 2029 by in total *** billion kilograms (+**** percent). According to this forecast, in 2029, the indicator will have increased for the fifth consecutive year to ***** billion kilograms. Find further information concerning the volume in the 'Baby Diapers' segment of the tissue & hygiene paper market in Japan and the average revenue per capita in the tissue & hygiene paper market in Australia. The Statista Market Insights cover a broad range of additional markets.

The Sanitary Paper Product Manufacturing industry has navigated a complex range of challenges, resulting in revenue slipping by an anticipated 0.3% over the past five years. In 2024-25 alone, the industry has experienced an estimated 2.3% decline in revenue, bringing its total value down to approximately $2.80 billion. This contraction is partly due to heightened import competition, particularly from significant manufacturing hubs such as China and Indonesia. These countries benefit from lower production costs, allowing them to offer products at more competitive prices in the Australian market. This dynamic has eroded domestic manufacturers' profit margins and forced them to re-evaluate pricing strategies to maintain their market share. Despite these pressures, sanitary products remain essential, ensuring some revenue resilience. The pandemic demonstrated the industry's essential nature, as consumers panicked and bought products in bulk during lockdown restrictions, resulting in significant stock shortages. Population growth and an increasing number of households have sustained demand. A demographic shift, with more females aged 18 and older, has also boosted sales for feminine hygiene products. The industry's rising interest in eco-friendly alternatives has supported demand, encouraging major manufacturers to expand their ranges of recycled products and adopt sustainable practices. Industry revenue is projected to grow moderately, at an annualised 0.3% through the end of 2029-30, with total revenue projected to reach around $2.83 billion. Though current conditions are challenging, the sector’s long-term outlook shows potential. Consolidation among leading manufacturers could increase economies of scale, while investments in automation and vertical integration are set to improve efficiency. These trends not only support competitiveness but could also drive innovation in product quality and sustainability. Adapting to evolving consumer preferences and economic conditions will be crucial as the industry aims for steady progress amid a shifting global market landscape.

The average volume per capita in the tissue & hygiene paper market in Switzerland was forecast to continuously increase between 2024 and 2029 by in total *** kilograms (+**** percent). According to this forecast, in 2029, the indicator will have increased for the fifth consecutive year to ***** kilograms. Find further information concerning the average revenue per capita in the tissue & hygiene paper market in Australia and the average revenue per capita in the 'Baby Diapers' segment of the tissue & hygiene paper market in Hungary. The Statista Market Insights cover a broad range of additional markets.

The Australian market for toilet paper, napkins, towels and tissue stock rose rapidly to $1.2B in 2024, with an increase of 9.8% against the previous year. The market value increased at an average annual rate of +1.2% over the period from 2012 to 2024; the trend pattern remained consistent, with only minor fluctuations being recorded throughout the analyzed period. As a result, consumption reached the peak level of $1.4B. From 2023 to 2024, the growth of the market remained at a lower figure.

Over the last two observations, the average volume per capita is forecast to significantly increase in all segments. Particularly striking is the exceptionally strong increase of the segment Toilet Paper towards the end of the forecast period. The value amounting to *** U.S. dollars stands out significantly from the average changes, which are estimated at ****** U.S. dollars. Find further statistics on other topics such as a comparison of the price per unit in Australia and a comparison of the average revenue per capita in the world. The Statista Market Insights cover a broad range of additional markets.

Learn about the expected growth in the Australian toilet paper market over the next decade, with an anticipated increase in both volume and value. Market performance is forecast to expand with a CAGR of +0.6% in volume and +2.1% in value from 2024 to 2035, reaching 352K tons and $755M respectively by the end of 2035.

Revenue for the Paper Product Wholesaling industry has declined. Consumers are progressively accessing media through digital channels and communicating and conducting business online, reducing the need for physical copies of items like newspapers and letters. Manufacturers and retailers are increasingly bypassing wholesalers and interacting directly with producers. Industry revenue is expected to contract at an annualised 3.6% through the end of 2024-25 to an estimated $5.9 billion. A decline in demand from printing is set to cause an estimated industry revenue dip of 4.0% in 2024-25. The overall profit margin remains under pressure, primarily because of elevated costs for inputs like raw materials and energy, coupled with fierce competition that prevents companies from passing these costs on to consumers. Wholesale bypass has exacerbated competition as manufacturers look to sell products directly to consumers. Even so, wholesalers focus on improving operational efficiencies, with some enhancing vertical integration to reduce reliance on external suppliers. Despite these challenges, there are signs of stabilisation, with a modest annual contraction of 0.2% projected through 2029-30. This will bring total industry revenue to approximately $5.9 billion by the end of the forecast period. Looking ahead, while wholesalers face difficulties in achieving positive growth, relatively stable demand for essential products like toilet paper and tissues helps mitigate volatility. Competition from printed material substitutes is set to intensify, reducing demand for paper products. Profitability will continue to be challenging as businesses adjust to market dynamics and seek to adapt their operations to a changing global environment.

ABC Tissue is a Proprietary Company that generates the majority of its income from the Sanitary Paper Product Manufacturing industry.