Spending on online advertising has surged, and it has become the preferred advertising medium over traditional channels like TV and print. This has been driven by a significant shift in consumer behaviour towards the internet, social media and online shopping, which consumers became more accustomed to during the pandemic. Advertising agencies are navigating increasing privacy concerns and stricter regulations, highlighted by the $60.0 million fine against Google for misleading data practices. Profitability has expanded as companies adopt artificial intelligence, with more than one-quarter of Google's code now being AI-generated and major companies like Facebook reducing labour costs through significant workforce cuts. Industrywide revenue has been climbing at an annualised 8.2% over the past five years and is expected to total $17.1 billion in 2024-25, when revenue will climb by 5.7%. The Online Advertising industry exhibits high market share concentration because of the substantial barriers to entry and the dominance of major players Google and Facebook. Google leads the search engine market, controlling around 95%, largely because it is the default search engine on popular browsers like Chrome and Safari. Access to large user volumes is crucial for online advertisers, as it encourages companies to increase spending on online ads. Extensive user data is also essential for training algorithms to deliver targeted advertising, enabling firms like Google, REA Group and Facebook Australia to charge higher premiums for their services. This data advantage, international firms' larger budgets and fewer regulatory constraints make it challenging for domestic companies to compete. The Online Advertising industry is on track to continue expanding, although at slower rates. Privacy concerns and stricter data usage regulations are set to limit advertisers' access to consumer data, especially with major web browsers' phasing out of third-party cookies. This will compel advertisers to innovate and emphasise first-party data by creating engaging, interactive experiences to encourage users to share information willingly. Adopting artificial intelligence technologies will enable advertisers to optimise ad placements, better understand user behaviour and reduce labour dependence. Industry revenue is forecast to expand at an annualised 6.8% through 2029-30 to total $23.8 billion.

Over the forecast period until 2030, the ad spending is forecast to exhibit fluctuations among the two segments. Only for the segment Digital Video Advertising, a significant increase can be observed over the forecast period. Here, the ad spending exhibits a difference of * billion U.S. dollars between 2020 and 2030. Find further statistics on other topics such as a comparison of the ad spending in India and a comparison of the ad spending in France. The Statista Market Insights cover a broad range of additional markets.

Number of Businesses statistics on the Advertising Agencies industry in Australia

The Australia digital marketing market size reached around USD 13.03 Billion in 2024. The market is projected to grow at a CAGR of 6.90% between 2025 and 2034, reaching almost USD 25.39 Billion by 2034.

Market Size statistics on the Digital Advertising Agencies industry in Australia

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Mobile Advertising Market Size 2025-2029

The mobile advertising market size is forecast to increase by USD 430.9 billion, at a CAGR of 14.3% between 2024 and 2029.

The market is experiencing significant expansion, driven primarily by the increasing popularity of in-app advertising. This trend is fueled by the growing usage of mobile devices for various activities, including social media, entertainment, and e-commerce. Another key driver is the rapid advancement of programmatic advertising, which allows for real-time bidding and targeted ad delivery, enhancing the effectiveness of mobile ad campaigns. However, the market faces challenges as well. Rising privacy and security concerns, particularly with the increasing use of personal data for targeted advertising, necessitate robust data protection measures.
Companies must navigate these challenges by implementing transparent data handling practices and adhering to stringent privacy regulations to maintain consumer trust and comply with evolving industry standards. To capitalize on market opportunities and stay competitive, businesses must adapt to these trends and challenges, focusing on innovative ad formats, data-driven targeting, and robust data security solutions.

What will be the Size of the Mobile Advertising Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with dynamic market activities shaping its landscape. User acquisition remains a key focus, with attribution modeling and data privacy playing essential roles. Supply-side platforms (SSPs) facilitate the sale of advertising inventory, while conversion rate optimization relies on real-time bidding (RTB) and audience targeting. Video ads and banner ads dominate the scene, with contextual targeting ensuring ad relevance. User retention is a growing concern, with reward video ads and in-app purchases proving effective strategies. Ad fraud detection and brand safety are paramount, with ad verification and ad exchanges ensuring transparency. A/B testing and ad networks provide valuable insights into ad creative performance, while click fraud and ad fatigue pose ongoing challenges.

Mobile measurement and data analytics enable continuous optimization, with location-based advertising adding a layer of personalization. Programmatic advertising streamlines the buying and selling process, with search ads and landing pages playing crucial roles in driving conversions. Behavioral targeting and data privacy regulations add complexity, requiring innovative solutions. The market's continuous dynamism underscores the need for agility and adaptability, with ongoing innovation and evolution shaping its future. Brands are increasingly recognizing the value of reaching consumers through mobile applications, as users spend an unprecedented amount of time on their devices.

How is this Mobile Advertising Industry segmented?

The mobile advertising industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Search
  Display
  Video
  Others


End-user

  Large enterprise
  SMEs


Component

  Platforms
  Services


Geography

  North America

    US
    Canada
    Mexico


  Europe

    Germany
    UK


  APAC

    Australia
    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Type Insights

The search segment is estimated to witness significant growth during the forecast period. In the dynamic world of mobile advertising, various entities play pivotal roles in delivering targeted and effective campaigns. Ad servers facilitate the delivery of ads to the appropriate audience, while fraud detection systems ensure authenticity. Demand-side platforms (DSPs) enable real-time bidding (RTB) for efficient media buying, and ad verification ensures brand safety. A/B testing optimizes ad creative, and ad networks expand reach. Mobile measurement provides insights into campaign performance, and contextual targeting enhances relevance. Ad exchanges facilitate the buying and selling of ad inventory, and click fraud detection mitigates malicious activity. Programmatic advertising streamlines the buying process, and ad fatigue strategies maintain user engagement.

Data privacy is a critical concern, with supply-side platforms (SSPs) managing inventory and conversion rates. Video ads, banner ads, display ads, search ads, and landing pages are essential formats, with user acquisition and attribution modeling driving growth. Behavioral targeting and location-based advertising offer personalized experiences, and in-app purchases and ad tracking provide valuable insights. Marketers continu

In Australia Digital Out of Home Advertising Market is projected to grow from USD 4.8 billion in 2025 to USD 9.7 billion by 2031, at a CAGR of 12.3%

The report covers Australia Digital Marketing Software Companies and the market is segmented by Deployment (On-Premise, Cloud), Type (Email, CRM, Social CRM, Web Analytics, Marketing Automation, E-commerce, Content Management), End-user Industry (Information Technology, Telecom, BFSI, Media & Entertainment, Retail, Manufacturing, Healthcare, Automotive).

In the year ending June 2022, the Australian retail industry was estimated to have spent the most on advertising at around **** billion Australian dollars. It was also estimated that the communications industry had spent around *** million Australian dollars on advertising, and that the finance industry spent ***** million Australian dollars.

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Advertising Services Market Size 2024-2028

The advertising services market size is forecast to increase by USD 156 billion at a CAGR of 4.34% between 2023 and 2028.

The market is experiencing significant growth, driven by the increasing popularity of in-app advertising and the integration of Augmented Reality (AR) technology into marketing campaigns. In-app advertising has become a preferred choice for businesses looking to reach their audience in a more targeted and engaging way. According to recent studies, mobile app usage has d, with users spending an average of 3 hours and 15 minutes per day on mobile apps. This trend presents a substantial opportunity for advertising services providers, as more businesses look to capitalize on this captive audience. However, the market is not without challenges. The growing adoption of ad-blocker solutions by consumers is a major concern for advertising services providers. Ad-blockers are estimated to reach 700 million users worldwide by 2023, posing a significant threat to the effectiveness of traditional digital advertising. To navigate this challenge, advertising services providers must invest in innovative ad formats and targeting strategies that can bypass ad-blockers and deliver personalized and relevant ads to consumers. Additionally, staying abreast of emerging technologies, such as AR and Artificial Intelligence (AI), and integrating them into advertising campaigns will be crucial for companies seeking to differentiate themselves in a crowded market. By focusing on these key trends and challenges, advertising services providers can capitalize on the growing demand for digital advertising and effectively navigate the evolving market landscape.

What will be the Size of the Advertising Services Market during the forecast period?

Request Free SampleThe market in the US continues to experience growth, fueled by the increasing number of mobile phone users and the expansion of digital media. E-commerce platforms have emerged as significant advertisers, driving demand for search engine advertising and display ads. Internet penetration has reached an all-time high, providing advertisers with a vast audience to target. Video advertising, including video ads, has gained popularity due to the increasing consumption of digital content. Microsoft advertising and other ad platforms have adopted data-driven strategies, leveraging artificial intelligence and data analytics to deliver personalized advertisements. However, challenges such as ad fraud and privacy concerns persist, necessitating the development of advanced technologies and regulations. Emerging economies offer significant growth opportunities, particularly in healthcare and other industries. Demographics continue to influence advertising trends, with social media advertising remaining a key channel for reaching younger audiences. Advertisement channels continue to evolve, with email advertising and other forms of digital marketing maintaining their relevance.

How is this Advertising Services Industry segmented?

The advertising services industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. TypeDigital advertisingTV advertisingPrint advertisingOOH advertisingOthersGeographyNorth AmericaUSAPACChinaJapanEuropeGermanyUKSouth AmericaMiddle East and Africa

By Type Insights

The digital advertising segment is estimated to witness significant growth during the forecast period.Digital advertising encompasses the utilization of the Internet and advanced digital technologies, including search engine optimization (), pay-per-click, email advertisements, and various digital media and platforms, to promote products or services. The global advertising market is experiencing significant growth during the forecast period, driven by several factors. The increasing global Internet penetration, expanding mobile phone user base, and growing number of user searches are primary contributors to the digital advertisement spending segment. Additionally, the ongoing digital transformation across industries necessitates businesses to enhance their online presence. Programmatic advertising, a data-driven strategy, is gaining popularity due to its efficiency and ability to target specific audience demographics. Microsoft Advertising and other ad platforms employ programmatic advertising, enabling businesses to reach their desired audience more effectively. Digital media, including social media, television, and e-commerce platforms, are increasingly becoming essential advertising channels. Artificial Intelligence (AI) is revolutionizing the advertising industry by enabling personalized and sustainable advertising. AI-driven ad formats, such as smart ads and video ads, cater to individual consumer preferences and enhan

The Media Buying Agencies industry is entering a transformative period in 2025-26, marked by recovery, consolidation and rapid technological change. Industry revenue, which typically follows advertising expenditure and demand for media planning, has historically been highly sensitive to economic fluctuations. The pandemic caused a sharp dip in turnover and profit margins, while ongoing cost-of-living pressures and weak business confidence have made clients wary of committing to large campaigns. However, conditions are stabilising, with advertising spending showing signs of a cautious recovery. Although industry revenue is expected to have fallen at an annualised rate of 1.0% over the five years through 2025-26, reaching $1.7 billion, the pace of decline has slowed compared with previous years. Agencies have partially offset weaker spending by integrating value-added services, like strategic media planning and programmatic buying, which have supported profitability and contributed to a 1.6% boost in revenue anticipated in the current year. At the same time, consolidation within the industry is accelerating. The proposed Omnicom-IPG merger, expected to be completed in 2025-26, would create a combined entity with unmatched global scale, placing additional pressure on mid-tier agencies. However, these global giants’ relatively smaller presences in the Australian market creates opportunities for local agencies to capture market share by specialising in niche sectors, developing innovative programmatic solutions or leveraging hyper-local expertise. Larger agencies with integrated service offerings will retain a competitive advantage, but agile domestic agencies can still carve out a meaningful presence. Looking ahead to 2030-31, major events like the 2032 Brisbane Olympics and federal elections are set to create temporary spikes in advertising demand, supporting revenue across digital and traditional channels. Media buyers will navigate the opportunities presented by AI-driven targeting and programmatic buying while addressing growing privacy concerns as Australians become cautious about how businesses use their personal data. Shifts in audience behaviour will continue to reshape agency strategies as consumers’ attention fragments across a growing array of digital channels, moving away from traditional print and linear television towards online video, social media and streaming platforms. Considering these factors, industry revenue is forecast to rise moderately at an annualised rate of 0.7%, reaching $1.8 billion over the five years through 2030-31. Agencies that can adapt to consolidation, technology adoption and shifting audience attention patterns are positioned to lead in an increasingly competitive and fast-changing market.

Industry firms mainly list residential properties available for lease or purchase, for property lessors, buyers and real estate agents and brokers. Industry participants include providers that operate online and companies that publish print listings.

Australia OOH and DOOH Market is Segmented by Type (Static OOH, Digital OOH), Application (Billboards, Transportation, Street Furniture, Place-Based Media), End-User Industry (Automotive, Retail and Consumer Goods, and More). The Market Forecasts are Provided in Terms of Value (USD).

USD 337.79 Million in 2024; projected USD 387.14 Million by 2033; CAGR 1.51%.

This statistic depicts the advertising spending in Australia in 2016 and 2021, by platform. In 2016, the total advertising spending reached **** billion Australian dollars. Out of that amount, *** billion Australian dollars was spent on internet advertising in Australia. In 2021, the Australian advertising spending was forecast to reach approximately **** billion Australian dollars, out of which around ten billion Australian dollars was forecast to be spent on internet advertising.

The Australia digital marketing software market is expected to grow at a CAGR of 10.90% between 2025 and 2034.

The Market Research and Statistical Services industry has performed poorly because of mixed demand across years for market research and related services. Industry revenue is anticipated to shrink at an annualised 1.3% over the five years through 2024-25, totalling $3.6 billion, with revenue falling by 1.5% in the current year. The overall revenue decrease can be attributed to mixed growth in prior years because of uncertainty and demand changes in response to the COVID-19 pandemic and ABS funding volatility. Industry revenue displays significant volatility from year to year, mainly because of fluctuations in ABS funding by the Federal Government. As the next census is set to occur in 2026, ABS revenue over the past two years has been constrained. Some companies that previously used industry businesses have been increasingly performing market research and statistical analysis in-house. Many external companies have improved their technology and data collection capabilities, which has made it more cost-effective to perform these activities internally. While the introduction of artificial intelligence has provided cost-cutting opportunities for market research businesses, it has also encouraged clients to bring industry services in-house, reducing demand. Profitability has also waned because of heightened price competition and wage costs increasing as a share of revenue. Ongoing growth in online media and big data presents both challenges and opportunities for market research businesses. Mounting demand for research and statistics relating to new media audience numbers and advertising effectiveness represents a potential opportunity. Even so, market research businesses will face challenges in developing effective measurement systems, and competition from information technology specialists that are developing similar systems will intensify. Despite these challenges, industry revenue is forecast to increase at an annualised 2.0% through 2029-30 to reach $3.9 billion.

In Australia Digital Advertising Market, Is undergoing rapid transformation as businesses across sectors embrace digital platforms to reach their target audiences with precision, scalability, and measurable results.

In 2024, the Australian metal advertising sign market increased by 4.7% to $480M, rising for the tenth year in a row after two years of decline. Over the period under review, consumption recorded a buoyant increase. Over the period under review, the market hit record highs in 2024 and is expected to retain growth in the near future.

In 2024, the metal advertising sign market in Australia and Oceania increased by 7.1% to $576M, rising for the tenth consecutive year after two years of decline. The total consumption indicated tangible growth from 2012 to 2024: its value increased at an average annual rate of +4.7% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, consumption increased by +115.3% against 2014 indices.