Sydney reigns as Australia's most-visited destination among international tourists, welcoming over *** million visitors in 2024. This popularity extends beyond foreign travelers, as Sydney also topped the lists for domestic overnight and day trip visitors, solidifying its status as the country's tourism powerhouse. The city's appeal spans various traveler segments, from holidaymakers to business visitors. Tourism sector revival in Australia Australia’s tourism industry has shown resilience and recovery following the COVID-19 pandemic. While international visitor numbers to Australia plummeted in 2020 and 2021, they rebounded significantly in 2024, surpassing ***** million, approximately **** million less than the peak visitor influx witnessed in 2019. This upturn reflects a gradual return to pre-pandemic levels, with vacations and visiting friends and relatives emerging as the primary reasons for international travel to Australia. Domestic tourism has also played a crucial role in the sector's recovery, with around *** million domestic overnight visitors recorded in 2024. Where are Australia's tourism hotspots? Beyond Sydney, other major cities and coastal regions attract substantial visitor numbers. Melbourne, Brisbane, Perth, and the Gold Coast round out the top five destinations for international tourists. New South Wales, home to Sydney, captured over a third of all international visitor nights across the country’s states and territories in 2024, highlighting the state's dominance in the tourism market. Victoria followed as the second most popular state, likely due to its concentration of visitor attractions, such as the Great Ocean Road. In terms of domestic tourism, Sydney, Melbourne, and Brisbane alongside the New South Wales North Coast and South Coast comprise the most popular destinations among locals taking overnight trips.

In financial year 2024, the number of day trips made to Sydney, Australia by domestic tourists amounted to around ** million trips. Melbourne was the second most popular destination for domestic day trips, with over ** million trips taken that same year.

Over *** million visitors to Australia were residents of New Zealand in the year ended June 2024. Visitors from China were the second most prevalent visitor group at just below *******. These numbers represented an increase from the previous year, indicating a recovery from the slump caused by coronavirus pandemic-related travel restrictions worldwide in 2020 and 2021. Why do people visit Australia? From the beautiful beaches on the Gold Coast to the city streets of Sydney, Australia is a popular destination among international and domestic tourists alike. In the 2024 financial year, the majority of visitors to Australia came for a vacation or to see their family or friends living in the country. Around ***** million visited for a holiday, and a little over ******* traveled to the country for business purposes. How much do international visitors spend when in Australia? Total trip expenditure of international visitors contributed about ** billion Australian dollars to the country’s economy in 2024. This marked a rise in spending from the previous year and exceeded pre-pandemic levels, in which international visitor spending came in at around **** billion Australian dollars in 2019. In financial year 2024, those who visited the country for holiday purposes accounted for the highest trip expenditure of international visitor arrivals to Australia by purpose, at approximately **** billion Australian dollars. The second-highest spenders were visitors who went to Australia for education; they spent over **** billion Australian dollars that year.

Australia's domestic overnight tourism sector showed strong performance in the year ended December 2024, with New South Wales leading the way as the most visited state. Almost **** million domestic tourists stayed overnight in New South Wales, Australia, in 2024, outpacing Victoria's around ***** million trips. The Northern Territory recorded the lowest domestic overnight trips across the country's states and territories. Popular domestic destinations Across Australia, Sydney emerged as the top destination for domestic overnight visitors, welcoming over **** million tourists in 2024. Melbourne and Brisbane also proved popular, along with coastal areas known for their beaches and surfing. That year, the primary motivation for domestic overnight trips in Australia was to take a vacation, with almost **** million tourists visiting New South Wales for holiday purposes. Domestic visitor spending New South Wales, Victoria, and Queensland accounted for a combined more than **** of Australia's domestic overnight tourist expenditure in 2024. That year, New South Wales alone saw domestic overnight visitors spend over ** billion Australian dollars. Day trips also contributed significantly to tourist activity in New South Wales, with over ** million day trips taken to the state in 2024. Across the leading destinations of domestic day visitors in Australia, visitors spent the most in the state's capital, Sydney.

Almost *** million international trips to Sydney, Australia were taken for the purposes of a holiday in the year ended December 2024. The second most common reason for international visitors entering the city was to visit family or friends.

International visitor arrival numbers to Sydney, Australia recovered significantly in the year ended December 2024, reaching over *** million visitors. Nevertheless, this still remains behind the figures recorded at the peak of Sydney's international visitor economy in 2019, in which over *** million international visitors took a trip to the city. During the given period, international tourist arrival numbers to Sydney plummeted to their lowest in 2021, at around ****** arrivals.

Sydney was the leading destination in New South Wales visited by international arrivals to Australia in the year ended December 2024, with over *** million visitors recorded in the capital of New South Wales. New South Wales' North Coast and Hunter were the next most prevalent destinations of international visitors to the state.

Australian taxi market is valued at USD 3.73 Billion in 2024 and is anticipated to reach USD 7.71 Billion by 2032, growing at a CAGR of 9.6% from 2026 to 2032.Key Market Drivers:Urban Population Growth: The increasing urbanization of Australia is driving greater demand for transportation services, including taxis. According to the Australian Bureau of Statistics (ABS), Australia's capital cities grew by 1.6% in 2022-23, adding 303,100 people. Sydney alone saw an increase of 84,500 people, while Melbourne added 76,200 residents during this period, creating expanded markets for taxi services.Tourism Recovery Post-COVID: The tourism sector, a significant contributor to taxi demand, is rebounding strongly. Tourism Research Australia reports that for the year ending March 2024, international visitors to Australia increased by 79% compared to the previous year, reaching 6.8 million visitors who spent USD 25.5 billion. This recovery is directly increasing demand for point-to-point transportation services at airports and tourist destinations.

Parkour City Tours Market Outlook

According to our latest research, the Global Parkour City Tours market size was valued at $325 million in 2024 and is projected to reach $1.12 billion by 2033, expanding at a robust CAGR of 14.7% during the forecast period of 2025–2033. The primary catalyst driving this impressive growth is the rising global enthusiasm for experiential tourism, where travelers and urban explorers seek more immersive, active, and unique ways to discover city landscapes. Parkour city tours, which blend athletic urban movement with guided exploration, are rapidly gaining traction as a novel offering within the broader adventure tourism sector. This market’s ascent is further supported by increasing urbanization, the proliferation of social media-driven adventure trends, and a growing emphasis on health and fitness among travelers and locals alike.

Regional Outlook

Europe currently commands the largest share of the Parkour City Tours market, accounting for approximately 38% of global revenues in 2024. The region’s dominance is attributed to its mature adventure tourism sector, rich urban heritage, and progressive city planning that often incorporates public spaces conducive to parkour activities. Cities such as Paris, London, and Berlin are not only historical centers for the parkour movement but also benefit from supportive local policies, a strong culture of outdoor fitness, and robust infrastructure for urban sports. The presence of established parkour communities, experienced tour operators, and a steady influx of international tourists further reinforce Europe’s leadership in this market. The region’s penchant for themed and custom tours, combined with advanced booking platforms, has also contributed to sustained growth and high customer retention rates.

Asia Pacific is emerging as the fastest-growing region in the Parkour City Tours market, projected to register a remarkable CAGR of 18.2% from 2025 to 2033. This rapid expansion is fueled by increasing urbanization, the spread of youth culture, and rising disposable incomes across key markets such as Japan, South Korea, China, and Australia. Cities in the Asia Pacific region are witnessing a surge in demand for unique, fitness-oriented travel experiences among both locals and international visitors. Governments and municipalities in countries like Singapore and South Korea are actively investing in urban sports infrastructure, while the proliferation of digital booking channels and mobile apps is making it easier for participants to discover and book parkour tours. Strategic partnerships with tourism boards and the integration of parkour elements into broader city events and festivals are also contributing to the region’s dynamic growth.

Emerging economies in Latin America and the Middle East & Africa are gradually entering the Parkour City Tours market, though they face unique adoption challenges. In these regions, the market is still nascent, with limited awareness and infrastructure for organized parkour activities. However, localized demand is beginning to surface, particularly in metropolitan areas with a growing youth population and a desire for innovative recreation. Policy impacts vary: while some cities are exploring ways to integrate parkour into community wellness programs, others encounter regulatory hurdles related to public safety and liability. Despite these challenges, the potential for growth remains significant as urbanization accelerates and international tourism rebounds, presenting opportunities for local operators to capitalize on the global trend toward experiential and active travel.

Report Scope

Due to Australia’s size and relatively low population density, domestic travel for a holiday, business, or visiting family and friends often involves long hours of driving or a domestic airline flight. Nevertheless, in the year ended December 2024, Australians spent millions of nights away from home on domestic travel trips, with the strongest accommodation preference being staying with friends or relatives. The second most popular choice of accommodation was at a hotel, resort, motel, or motor inn. Urban centers and surfing spots dominate While Australians enjoy diverse accommodation options, their choice of destinations focuses on major cities and beloved coastal areas. Sydney emerged as the top destination for domestic overnight visitors in 2024, attracting over **** million people. Melbourne and Brisbane also proved popular, along with renowned beach and surfing locations along New South Wales' North and South Coast. Interestingly, Melbourne outpaced Sydney in terms of visitor expenditure, with domestic overnight tourists spending over **** billion Australian dollars in the Victorian capital compared to **** billion in Sydney. Domestic travel motivations The primary motivation for domestic overnight travel in Australia was to go on holiday, accounting for almost ** million trips in 2024. The city of Melbourne snatched Sydney's crown for the second year running as the most popular holiday or leisure destination, with Sydney the previous winner in 2022. Visiting family or friends was the next most common reason for domestic overnight travel, with around ** million trips taken. Business trips came in third, followed by uncategorized visit purposes.

Australia Consumer Price Index (CPI): Sydney: Recreation & Culture: Holiday Travel & Accommodation data was reported at 144.200 2011-2012=100 in Mar 2025. This records a decrease from the previous number of 149.300 2011-2012=100 for Dec 2024. Australia Consumer Price Index (CPI): Sydney: Recreation & Culture: Holiday Travel & Accommodation data is updated quarterly, averaging 87.400 2011-2012=100 from Mar 1982 (Median) to Mar 2025, with 173 observations. The data reached an all-time high of 149.300 2011-2012=100 in Dec 2024 and a record low of 34.800 2011-2012=100 in Jun 1982. Australia Consumer Price Index (CPI): Sydney: Recreation & Culture: Holiday Travel & Accommodation data remains active status in CEIC and is reported by Australian Bureau of Statistics. The data is categorized under Global Database’s Australia – Table AU.I007: Consumer Price Index: 2011-12=100: Eight Capital Cities.

Australia Consumer Price Index (CPI): Sydney: Recreation & Culture: Holiday Travel & Accommodation: Overseas data was reported at 147.400 2011-2012=100 in Mar 2025. This records a decrease from the previous number of 157.600 2011-2012=100 for Dec 2024. Australia Consumer Price Index (CPI): Sydney: Recreation & Culture: Holiday Travel & Accommodation: Overseas data is updated quarterly, averaging 91.300 2011-2012=100 from Mar 1982 (Median) to Mar 2025, with 173 observations. The data reached an all-time high of 157.600 2011-2012=100 in Dec 2024 and a record low of 36.900 2011-2012=100 in Sep 1982. Australia Consumer Price Index (CPI): Sydney: Recreation & Culture: Holiday Travel & Accommodation: Overseas data remains active status in CEIC and is reported by Australian Bureau of Statistics. The data is categorized under Global Database’s Australia – Table AU.I007: Consumer Price Index: 2011-12=100: Eight Capital Cities.

Domestic visitors to Sydney, Australia, spent approximately **** billion Australian dollars in the year ended December 2024. However, Melbourne took the crown, with an annual visitor expenditure of around **** billion. Whereas Darwin attracted just shy of *** billion Australian dollars in domestic tourist spending.

Australia Consumer Price Index (CPI): Sydney: Recreation & Culture: Holiday Travel & Accommodation: Domestic data was reported at 159.600 2011-2012=100 in Mar 2025. This records a decrease from the previous number of 160.000 2011-2012=100 for Dec 2024. Australia Consumer Price Index (CPI): Sydney: Recreation & Culture: Holiday Travel & Accommodation: Domestic data is updated quarterly, averaging 83.400 2011-2012=100 from Mar 1982 (Median) to Mar 2025, with 173 observations. The data reached an all-time high of 167.600 2011-2012=100 in Mar 2023 and a record low of 31.600 2011-2012=100 in Mar 1982. Australia Consumer Price Index (CPI): Sydney: Recreation & Culture: Holiday Travel & Accommodation: Domestic data remains active status in CEIC and is reported by Australian Bureau of Statistics. The data is categorized under Global Database’s Australia – Table AU.I007: Consumer Price Index: 2011-12=100: Eight Capital Cities.

Australia Consumer Price Index (CPI): Melbourne: Recreation & Culture: Holiday Travel & Accommodation: Overseas data was reported at 144.800 2011-2012=100 in Mar 2025. This records a decrease from the previous number of 157.900 2011-2012=100 for Dec 2024. Australia Consumer Price Index (CPI): Melbourne: Recreation & Culture: Holiday Travel & Accommodation: Overseas data is updated quarterly, averaging 90.600 2011-2012=100 from Mar 1982 (Median) to Mar 2025, with 173 observations. The data reached an all-time high of 160.700 2011-2012=100 in Dec 2022 and a record low of 44.200 2011-2012=100 in Sep 1982. Australia Consumer Price Index (CPI): Melbourne: Recreation & Culture: Holiday Travel & Accommodation: Overseas data remains active status in CEIC and is reported by Australian Bureau of Statistics. The data is categorized under Global Database’s Australia – Table AU.I007: Consumer Price Index: 2011-12=100: Eight Capital Cities.

Australia Consumer Price Index (CPI): Brisbane: Recreation & Culture: Holiday Travel & Accommodation: Domestic data was reported at 157.200 2011-2012=100 in Mar 2025. This records a decrease from the previous number of 162.800 2011-2012=100 for Dec 2024. Australia Consumer Price Index (CPI): Brisbane: Recreation & Culture: Holiday Travel & Accommodation: Domestic data is updated quarterly, averaging 85.400 2011-2012=100 from Mar 1982 (Median) to Mar 2025, with 173 observations. The data reached an all-time high of 165.700 2011-2012=100 in Mar 2023 and a record low of 32.400 2011-2012=100 in Mar 1982. Australia Consumer Price Index (CPI): Brisbane: Recreation & Culture: Holiday Travel & Accommodation: Domestic data remains active status in CEIC and is reported by Australian Bureau of Statistics. The data is categorized under Global Database’s Australia – Table AU.I007: Consumer Price Index: 2011-12=100: Eight Capital Cities.

Sydney, Australia welcomed over **** million domestic overnight visitors in the year ended December 2024. That same year, around ***** million domestic tourists took a trip to the city for the day. Domestic visitation to Sydney within the given period peaked in 2019, with over **** million domestic overnight tourists and over **** million domestic day visitors traveling to New South Wales’ capital that year.

Australia Consumer Price Index (CPI): Darwin: Recreation & Culture: Holiday Travel & Accommodation: Domestic data was reported at 157.900 2011-2012=100 in Mar 2025. This records a decrease from the previous number of 165.100 2011-2012=100 for Dec 2024. Australia Consumer Price Index (CPI): Darwin: Recreation & Culture: Holiday Travel & Accommodation: Domestic data is updated quarterly, averaging 103.800 2011-2012=100 from Mar 1982 (Median) to Mar 2025, with 173 observations. The data reached an all-time high of 165.100 2011-2012=100 in Dec 2024 and a record low of 69.100 2011-2012=100 in Jun 1982. Australia Consumer Price Index (CPI): Darwin: Recreation & Culture: Holiday Travel & Accommodation: Domestic data remains active status in CEIC and is reported by Australian Bureau of Statistics. The data is categorized under Global Database’s Australia – Table AU.I007: Consumer Price Index: 2011-12=100: Eight Capital Cities.

The leading age cohort of domestic overnight visitors to Sydney, Australia in the year ended December 2024 was ** to 54-year-olds, with over **** million people in this age group visiting the city. The next most prevalent age group of domestic overnight visitors to Sydney was those 55 years and over.