The Australia E-Commerce Market Report is Segmented by Business Model (B2C, B2B), Device Type (Smartphone / Mobile, Desktop and Laptop, Other Device Types), Payment Method (Credit / Debit Cards, Digital Wallets, BNPL, Other Payment Method), B2C Product Category (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverages, and More). The Market Forecasts are Provided in Terms of Value (USD).

The revenue in the e-commerce market in Australia was forecast to continuously increase between 2025 and 2029 by in total 15.7 billion U.S. dollars (+37.35 percent). After the seventh consecutive increasing year, the revenue is estimated to reach 57.77 billion U.S. dollars and therefore a new peak in 2029. Find more information concerning Latvia and Russia. The Statista Market Insights cover a broad range of additional markets.

The Australia e-commerce market size was valued at USD 536.0 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 1,568.60 Billion by 2033, exhibiting a CAGR of 12.70% from 2025-2033. The market is driven by the growing reliance on smartphones for purchasing goods, as it allows users to purchase goods anytime and from anywhere, and the integration of artificial intelligence (AI) due to the capability of AI to recommend products as per the browsing history results in a customized shopping experience.

The revenue change in the e-commerce market in Australia was forecast to continuously decrease between 2025 and 2029 by in total *** percentage points. According to this forecast, in 2029, the revenue change will have decreased for the fourth consecutive year to **** percent. Find further information concerning the revenue in the e-commerce market in Czechia and the penetration rate in the e-commerce market in the United Kingdom.The Statista Market Insights cover a broad range of additional markets.

The Australia e-commerce market size reached USD 30.51 Billion in 2024. The market is expected to grow at a CAGR of 5.30% between 2025 and 2034, reaching almost USD 51.14 Billion by 2034.

The Australian e-commerce market is experiencing robust growth, driven by increasing internet penetration, smartphone adoption, and a shift in consumer preferences towards online shopping convenience. With a CAGR of 13.70%, the market exhibits significant potential for expansion. The B2C segment, encompassing diverse sectors like beauty and personal care, consumer electronics, fashion and apparel, food and beverages, furniture and home, and others, dominates the overall market share. While precise market size figures for 2025 are unavailable, extrapolating from the provided CAGR and assuming a 2024 market size of approximately $50 Billion (a reasonable estimate given global trends and Australia's economy), the 2025 market size is estimated to be around $56.85 Billion. This growth is further fueled by the rise of mobile commerce and the increasing adoption of digital payment methods. Key players like Amazon, eBay, Kogan, and major retailers such as Woolworths and Coles are aggressively competing to capture market share, leading to intense innovation in logistics, customer service, and personalized shopping experiences. The B2B e-commerce segment, although smaller than B2C, is also demonstrating considerable growth, fueled by the increasing adoption of digital procurement solutions by businesses across various sectors. This segment is expected to benefit from improvements in supply chain management and digitalization efforts by businesses. However, challenges remain, including concerns around cybersecurity, data privacy, and maintaining a competitive edge in a rapidly evolving technological landscape. The ongoing expansion of high-speed internet access in regional areas and government initiatives aimed at supporting digital businesses will continue to propel the market's growth in the coming years. This indicates a promising outlook for investors and businesses looking to capitalize on the burgeoning Australian e-commerce sector. Continued innovation in areas like augmented reality and personalized recommendations are expected to further enhance the shopping experience and drive further market expansion. Recent developments include: April 2022 - Pinterest announced a strategic partnership with the E-commerce platform WooCommerce, which will enable WooCommerce's 3.6 million merchants the convert their product catalogs into Shoppable Pins on Pinterest. with this partnership, a new Pinterest app within WooCommerce would be launched, which will include various Pinterest shopping features such as tag deployment and catalog ingestion., May 2022 - Marketplacer announced the completion of a new holistic online marketplace for True Woo, offering a range of products and services targeted at individuals seeking ways to improve their wellbeing. The E-commerce platform says the marketplace it has created for True Woo features products and services designed to improve mental, emotional, physical, and spiritual health.. Key drivers for this market are: Rise in Purchase Frequency and Online Spending, Rising Adoption of Click and Collect Services. Potential restraints include: Rise in Purchase Frequency and Online Spending, Rising Adoption of Click and Collect Services. Notable trends are: Rise in Purchase Frequency and Online Spending.

In 2015, the retail e-commerce share of all retail sales in Australia was 5.9 percent. By 2019, this share was forecasted to increase to 7.2 percent. In 2018, the digital buyer penetration was forecasted to reach 81 percent, continuing a year-on-year increase from 2013. Consumers aged between 25 to 34 are the most active in the e-commerce market in the country.

E-commerce market

The net e-commerce sales of Woolworths topped the online B2C market in Australia in 2018. Coles, another Australian supermarket chain, trailed behind with the second highest online sales. Both Coles and Woolworth shoppers were equally willing to buy groceries online in this year. In terms of the electronics and media segment, Apple led the pack with net online sales amounting to almost 380 million U.S. dollars.

Market growth

In 2017, domestic media retailers experienced the largest growth, over 50 percent, for retail e-commerce sales in Australia. The number of Amazon sellers in Australia had increased over four-fold from the beginning of 2018 to August of the same year. For international retailers, department stores had the highest online sales growth. Online stores such as ASOS and The Iconic dominated the fashion segment in Australia in 2018, and look set to continue their growth in the future.

The Fashion eCommerce market in Australia is predicted to reach US$10,197.5m revenue by 2025. The top online retailers in the market are shein.com, myer.com.au and theiconic.com.au.

Online shopping has become a way of life. Once considered a novelty, much like the internet itself, the online shopping phenomenon has surpassed business and consumer expectations. It has evolved and expanded rapidly, with escalating internet and broadband uptake and changing consumer attitudes helping online shopping become a mainstream retail avenue. Greater investment in online platforms to advance website navigation, enhance security and improve delivery is fuelling a shift in consumer buying habits towards online shopping. The pandemic brought retail trading in Australia to a standstill, with lockdown periods and restrictions leading to a surge in online shopping sales. As consumers jumped online at breakneck speed, the online market was flooded with new entrants and businesses ramped up their digital sales capabilities to keep up with demand. Despite the hype and surge in sales, challenging trading conditions in the post-pandemic environment have eroded some of the earlier gains. Strong inflation and rising interest rates have combined to create a cost-of-living crisis, with consumers reassessing their online spending habits in the face of tightening purse strings. Nonetheless, revenue is anticipated to have grown at an annualised 7.4% over the five years through 2024-25 and is expected to total $58.0 billion in the current year, when revenue is set to climb by an estimated 5.2%. Going forwards, online shopping revenue is forecast to climb at an annualised 6.5% through the end of 2029-30 to total a projected $79.4 billion, aided by continued consumer demand. Greater digital connectivity will allow consumers to shop anywhere and anytime, with advances in augmented reality opening new doors for online retailers. Strong revenue prospects will entice more bricks-and-mortar retailers to launch online stores to complement their physical store network, while many online retailers will open shopfronts and flagship stores, blurring the lines between the two. Escalating competition, particularly from international low-cost retailers like Temu and Shein, will limit growth in profitability.

The ARPU in the 'Apparel' segment of the fashion e-commerce market in Australia & Oceania was forecast to continuously increase between 2024 and 2029 by in total 715.8 U.S. dollars (+53.91 percent). After the seventh consecutive increasing year, the indicator is estimated to reach 2,043.56 U.S. dollars and therefore a new peak in 2029. Find further information concerning the number of users in the fashion e-commerce market in Bangladesh and the revenue in the fashion e-commerce market in Israel. The Statista Market Insights cover a broad range of additional markets.

The Furniture & Homeware eCommerce market in Australia is predicted to reach US$5,930.1m revenue by 2025. The top online retailers in the market are ikea.com, templeandwebster.com.au and woolworths.com.au.

The Apparel eCommerce market in Australia is predicted to reach US$5,203.8m revenue by 2025. The top online retailers in the market are shein.com, theiconic.com.au and asos.com.

The Grocery eCommerce market in Australia is predicted to reach US$8,914.9m revenue by 2025. The top online retailers in the market are woolworths.com.au, coles.com.au and danmurphys.com.au.

The Home & Living eCommerce market in Australia is predicted to reach US$2,069.4m revenue by 2025, reflecting an estimated growth rate of 9% compared to 2024.

Increasing internet penetration and smartphone adoption in Australia have been significantly enhancing access to online shopping platforms. According to the analyst from Verified Market Research, the Australia E-commerce Market, estimated to be worth USD 57.11 Billion in 2024 and likely to grow to USD 91.05 Billion by 2032.The rapid expansion of the Australia e-commerce market is primarily driven by rising consumer preferences for convenience, supported by advancements in payment systems and logistics infrastructure. It enables the market to grow at a CAGR of 6.20% from 2026 to 2032.

The revenue in the skin care segment of the beauty and personal care e-commerce market in Australia was forecast to continuously increase between 2025 and 2029 by around *** million Australian dollars. By 2029, the revenue is estimated to reach over *** billion Australian dollars and therefore a new peak.

The size of the Australia E-commerce Industry market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 13.70% during the forecast period.Electronic commerce is short for buying and selling products or services electronically using such channels as the internet and mobile phones. E-commerce has come to cover everything, from online retailers and auction sites to digital marketplaces and Internet banking.In Australia, the e-commerce industry has grown significantly over the past few years, influenced by factors such as increased internet penetration, the emergence of smartphones and mobile commerce, and changes in consumer behavior. The industry is important to the Australian economy because it creates jobs, boosts economic growth, and increases consumer choice.The online business offers lots of benefits both to the customers and the vendors. For vendors, it means a cost-effective reach to a more extensive market space and 24/7 functioning. For the customer, it means a convenient way of accessing a broader range of goods and services than ever before while comparing prices.Some of the key trends shaping the Australian e-commerce industry include mobile commerce, the growing importance of social media, cross-border e-commerce, and the use of artificial intelligence and machine learning to personalize the customer experience. Recent developments include: April 2022 - Pinterest announced a strategic partnership with the E-commerce platform WooCommerce, which will enable WooCommerce's 3.6 million merchants the convert their product catalogs into Shoppable Pins on Pinterest. with this partnership, a new Pinterest app within WooCommerce would be launched, which will include various Pinterest shopping features such as tag deployment and catalog ingestion., May 2022 - Marketplacer announced the completion of a new holistic online marketplace for True Woo, offering a range of products and services targeted at individuals seeking ways to improve their wellbeing. The E-commerce platform says the marketplace it has created for True Woo features products and services designed to improve mental, emotional, physical, and spiritual health.. Key drivers for this market are: Rise in Purchase Frequency and Online Spending, Rising Adoption of Click and Collect Services. Potential restraints include: , High Cost of Equipment than Conventional Radiography is Discouraging the Market Growth. Notable trends are: Rise in Purchase Frequency and Online Spending.

Australia Pet Care E-Commerce Market is driven by increasing pet ownership, the shift to online shopping, and the growing demand for premium pet care products.

The Bedding eCommerce market in Australia is predicted to reach US$332.4m revenue by 2025, reflecting an estimated growth rate of 9% compared to 2024.

The Fresh Food eCommerce market in Australia is predicted to reach US$2,992.7m revenue by 2025, reflecting an estimated growth rate of 17% compared to 2024.