As of January 2025, 24.2 percent of Facebook users in the United States were aged between 25 and 34 years, making up Facebook’s largest audience in the country. Overall, 19 percent of users belonged to the 18 to 24-year age group. Does everyone in the U.S. use Facebook? In 2023, there were approximately 247 million Facebook users in the U.S., a figure which is projected to steadily increase, and reach 262.8 million by 2028. Social media users in the United States have a very high awareness of the social media giant. Expectedly, 94 percent of users had heard of the brand in 2023. Although the vast majority of U.S. social networkers knew of Facebook, the likeability of the platform was not so impressive at 68 percent. Nonetheless, usage, loyalty, and buzz around the brand remained relatively high. Facebook, Meta, and the metaverse A strategic rebranding from Facebook to Meta Platforms in late 2021 boded well for the company in Mark Zuckerberg’s attempt to be strongly linked to the metaverse, and to be considered more than just a social media company. According to a survey conducted in the U.S. in early 2022, Meta Platforms is the brand that Americans most associated with the metaverse.  

As of January 2025, users aged 25 to 34 years made up Facebook's largest audience in the United States, accounting for **** percent of the social network's user base, with **** percent of those users being women. Overall, *** percent of users aged 35 to 44 years were women, and *** percent were men. How many people use Facebook in the United States? ******** is by far the most used social network in the world and finds a huge share of its audience in ****************** Facebook’s U.S. audience size comes second only to India. In 2023, there were over *** million Facebook users in the U.S. By 2028, it is estimated that around *** million people in the U.S. will be signed up for the platform. How do users in the United States view the platform? Although Facebook is widely used and very popular with U.S. consumers, there are issues of trust with its North American audience. As of November 2021, ** percent of respondents reported that they did not trust Facebook with their personal data. Despite having privacy doubts, a May 2022 survey found that ** percent of adults had a very favorable opinion of Facebook, and one-third held a somewhat positive view of the platform.

As of February 2025, it was found that men between the ages of 25 and 34 years made up Facebook's largest audience, accounting for 18.5 percent of global users. Additionally, Facebook's second-largest audience base could be found with men aged 18 to 24 years. Facebook connects the world Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger, as well as photo-sharing app Instagram. Facebook usersThe vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with 378 million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.

Users aged 25 to 34 years old made up the largest audience of Facebook in the United Kingdom in January 2025, accounting for 24.7 percent of all users. Overall, Facebook users aged 35 to 44 were the platform's second-largest demographic in the UK, followed by those aged 18 to 24. Dip in overall user numbers As of November 2024, there were over 55.9 million Facebook users in the UK, up from 39.01 million in September 2018, according to napoleoncat.com. However, since a peak of 57.1 million users in May 2022, Facebook's audience has decreased slightly. Facebook’s user number issues have not just been limited to the United Kingdom, with figures released by the company highlighting issues in several key markets. There was a small growth in Europe from the first quarter of 2019 to the first quarter of 2020. The company counted 305 million daily active users (DAU) in Europe during the first quarter of 2020. Facebook United Kingdom key source of European revenue Facebook UK Limited generated approximately 211 million British pounds in revenue during 2015, a figure that skyrocketed  to 842 million British pounds in 2016. According to Facebook UK, this was the results of the company commencing advertiser reseller services in April 2016. In 2019, Facebook UK Limited revenue reached roughly one billion British pounds. In the third quarter of 2024, the company’s total European revenue reached over 9.49 billion U.S. dollars 

There were 56 100 000 Facebook users in United Kingdom in April 2024, which accounted for 81.1% of its entire population. The majority of them were women - 53.3%. People aged 25 to 34 were the largest user group (13 800 000). The highest difference between men and women occurs within people aged 55 to 64, where women lead by 2 900 000.

There were 32 200 000 Facebook users in Canada in March 2024, which accounted for 81.9% of its entire population. The majority of them were women - 53.1%. People aged 25 to 34 were the largest user group (8 200 000). The highest difference between men and women occurs within people aged 65 and above, where women lead by 1 600 000.

Facebook is fast approaching 3 billion monthly active users. That’s about 36% of the world’s entire population that log in and use Facebook at least once a month.

In the United Kingdom in January 2025, women aged 25 to 34 years made up Facebook's largest audience in the country, accounting for almost ** percent of all users. Men in the same age bracket were the second-largest audience base, accounting for ** percent of users. Around ** percent of Facebook users in the UK were aged 65 and older. Facebook UK  Facebook UK Limited generated approximately *** million British pounds in revenue during 2015, a figure that skyrocketed to **** billion British pounds in 2017. According to Facebook UK, this was the result of the company commencing advertiser reseller services in April 2016. For the year 2019, the company declared a revenue of roughly *** billion British pounds within the UK. In the first quarter of 2021, the company generated a total European revenue of *** billion U.S. Dollars.     Growth in European active users As well as rising revenues, Facebook has also seen a slow increase in the number of monthly active users (MAUs) across Europe. During the first quarter of 2015, Facebook attracted *** million MAUs, a figure that would rise to *** million by the first quarter of 2021. Globally, Facebook had roughly **** billion MAUs by the first quarter of 2021.

There were 516 900 000 Facebook users in India in February 2023, which accounted for 35.2% of its entire population. The majority of them were men - 68.4%. People aged 25 to 34 were the largest user group (173 000 000). The highest difference between men and women occurs within people aged 25 to 34, where men lead by 121 900 000.

56.5% of Facebook users worldwide are male. This is in direct contrast to only 43.5% of Facebook being female.

As of January 2025, there were 4,063,400 users of Facebook in Ireland, the majority of which were women. People aged 25 to 34 comprised the largest share of users with 24.1 percent, followed by those aged 35 to 44, who accounted for 21.7 percent of users. People aged 65 years and olden made up only 7.7 percent of Facebook's audience in Ireland.

There were 4 457 800 Facebook users in New Zealand in April 2024, which accounted for 85.2% of its entire population. The majority of them were women - 53.2%. People aged 25 to 34 were the largest user group (1 095 400). The highest difference between men and women occurs within people aged 18 to 24, where women lead by 424 400.

The chart shows that Americans over 65 were more likely to share fake news to their Facebook friends, regardless of their education, ideology, and partisanship. The oldest age group was likely to share nearly seven times as many articles from fake news domains on Facebook as those in the youngest age group, or about 2.3 times as many as those in the next-oldest age group. The data regarding the age group 18-29 and 30-44 are not displayed in the source, therefore the value of data in this chart are approximate, determined with pixel count.

As of January 2025, *** percent of Facebook users in France were aged 65 years and older, whereas **** percent of platform users were aged between 18 and 24 years. Users between the ages of *************** accounted for the largest group of Facebook users in France, with **** percent.

In March 2018, heavy Facebook users were likely to use the application for 82.6 hours per month, whereas their activity on the YouTube app reached an average of 18.8 hours per month. Nevertheless, in terms of the two platforms' engagement rate, YouTube had more than doubled online user activity levels compared to Facebook.

Popularity of Facebook

In May 2020, there were almost 19.5 million Facebook users, which was a steady increase from the previous year. The platform is most popular among Poles aged 25 to 34 years old, and women users dominate it. Moreover, most photo-sharing platform users also came from a primary educational background and lived in the countryside. Nearly all of the Polish users accessed Facebook via their mobile phone in 2020. Moreover, Facebook holds the highest advertising reach among the leading social media platforms in Poland, with e-commerce figuring as the most popular industry, with over 32.8 million fans. Looking at the financial results, in 2019, profits from sales or operations of Facebook Poland more than tripled compared to the previous year.

Demographics of YouTube users

Polish people of all ages are open to the socializing and entertaining roles of other popular social media. Popularity wise, YouTube is fast catching up with TV, with at least 88 percent of Poles watching the platform’s video content at least once a month. The most viewed YouTube videos fall under the entertainment and education categories. In 2019, the dominating age group for YouTube users was between 25 to 34 years old and with men accounting for almost 58 percent of all users. Simultaneously, 28 percent of the video-sharing platform users resided in the countryside and mostly had a primary school education background.

There were 22 500 000 Facebook users in Australia in March 2024, which accounted for 82% of its entire population. The majority of them were women - 52.9%. People aged 25 to 34 were the largest user group (5 700 000). The highest difference between men and women occurs within people aged 65 and above, where women lead by 1 100 000.

In January 2025, ** percent of Facebook users in Germany belonged to the ** to ** year age group. Overall, **** percent of users were aged 35 to 44 years, and **** percent of users were aged 18 to 24 years. In recent months, Facebook has seen relatively stable user levels in Germany.

In 2024, around 24.65 million people used Facebook in South Korea. The number of Facebook users is expected to increase to around 25.47 million users in 2029, according to the forecast. Facebook is among the five leading social media services in South Korea, with more than half of the population using it. Who uses Facebook in South Korea? According to data collected on the age and gender distribution of Facebook users, 16.5 percent of all South Korean Facebook users were women between 25 and 34 years old. With male users that age making up another 15.3 percent of users, this age group had the overall highest Facebook user share. The same was also true for Facebook Messenger. However, while men of that age group had the highest user share of Facebook Messenger, many female users were 18 to 24 years old. Social media usage behavior Socializing with others was the most common reason for using social networks among South Koreans, followed by checking out posts or content created by others. According to a survey conducted in 2020, the weekly average usage time of social media amounted to 65.8 minutes, while more than 18 percent spent over two hours per week on social media. Many people, especially teenagers, use social media mostly via smartphone. This has possibly contributed to the growing risk of smartphone overdependence in South Korea.

Facebook probably needs no introduction; nonetheless, here is a quick history of the company. The world’s biggest and most-famous social network was launched by Mark Zuckerberg while he was a...

Users spend an average of 19.6 hours per month on TikTok alone. This works out to be approximately 39 minutes per day.