During a survey conducted in 2024, it was revealed that millennials represented the biggest share of pet owners in the United States (** percent), followed in second place by Generation X (** percent). Baby Boomer's came in third, representing some ** percent of pet owners. Pet ownership in the United States Despite some fluctuations, household penetration rates for pet ownership in the United States have generally increased over the years, going from ** percent in 1988 to approximately ** percent in 2023. With millennials constituting the largest group of pet owners in the United States, they also constituted the generational group that planned to spend the most on their pets during the holidays in 2020, with an average spending of ** U.S. dollars, compared to only ** U.S. dollars of average planned spending on pets for Baby Boomers. Pet expenditure in the U.S. Pet food and treats constituted the highest selling category for pet products in the United States, with total food and treats sales reaching **** billion U.S. dollars in 2022. Vet care and product sales were the second biggest pet market category that year, generating around **** billion U.S. dollars in sales. Generally, average annual pet expenditure was higher for dog owners than for cat owners across all pet market categories in 2020.

This statistic shows the mean dog owner household income in the United States from 2006 to 2016. In 2016, the mean household income for dog owners in the U.S. amounted to about ****** U.S. dollars.

Pet owners aged between 35 and 44 spent the most on their most expensive pet in the United States, with an average monthly spend of *** dollars in 2021. The ** and older old age group of pet owners spent the least on average per month.

According to a survey carried out in 2023, pet owners aged between 55 and 64 spent the most on their pets in the United States. Pet owners aged between 35 and 44 ranked in second place, with average spending of *** U.S. dollars per year.

The US pet industry, a significant segment of the global market, exhibits robust growth potential. With a 2025 market size estimated at $100 billion (extrapolated from global data and considering the US market's substantial share), it’s projected to maintain a Compound Annual Growth Rate (CAGR) of approximately 5% through 2033. This expansion is fueled by several key drivers: the increasing humanization of pets, leading to higher spending on premium pet food and healthcare; the growing popularity of pet insurance, mitigating the financial burden of veterinary care; and the rise of e-commerce, offering convenient access to a wider range of pet products. Furthermore, shifting demographics, including a rise in single-person households and an aging population, contribute to the expanding pet ownership base, further boosting market demand. Significant growth is expected across various segments. The premium pet food segment, encompassing both dog and cat food, is expected to experience above-average growth, driven by consumer preference for higher-quality, natural ingredients. Similarly, the pet healthcare segment, including veterinary services and over-the-counter medications, is projected to expand significantly due to increasing pet lifespan and a greater focus on preventative care. Online retail channels will continue to gain market share, facilitated by enhanced convenience and competitive pricing. While economic downturns could pose a temporary restraint, the overall resilience of the pet industry, particularly concerning essential products like food, suggests continued growth trajectory. Key players, including Mars, Nestlé Purina, and Hill's Pet Nutrition, are strategically positioning themselves to capitalize on these trends through product innovation, expansion into new segments, and acquisition of smaller brands. Recent developments include: July 2023: Hill's Pet Nutrition introduced its new MSC (Marine Stewardship Council) certified pollock and insect protein products for pets with sensitive stomachs and skin lines. They contain vitamins, omega-3 fatty acids, and antioxidants.March 2023: Temptations, a brand under Mars Incorporated, expanded its treats offerings with a new product called Temptation Tender Fills treats and two new flavors of its Temptations Creamy Purrrr-ee treats.February 2023: Nestle SA acquired the US pet treats factory from investor-backed local supplier Red Collar Pet Foods to expand its pet food business in North America.. Notable trends are: Dogs are the Major Pets in the United States.

Pet Drinks Market Outlook 2032

The global Pet Drinks Market size was USD XX Million in 2023 and is projected to reach USD XX Million by 2032, expanding at a CAGR of XX% during 2024–2032. Rising pet ownership rates and increasing awareness among pet owners about the benefits of specialized pet hydration solutions propel the market.



Rising consumer awareness regarding pet health and nutrition propels the demand for specialized pet drinks. Owners increasingly seek products that support hydration and contribute to the overall well-being of their pets. This is further supported by veterinary endorsements and nutritional education campaigns, enhancing consumer trust in these products.

Manufacturers are responding to this trend by expanding their product lines to include functional beverages that offer hydration plus added health benefits, such as vitamins and minerals tailored to specific pet needs. Surging innovation in product offerings fuels the market, with companies introducing a variety of flavors and functional ingredients to cater to diverse pet preferences and health requirements.

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  In June 2023, Pet Supplies Plus (PSP) introduced its OptimPlus wet pet food collection, designed to enhance hydration and nutrition for pets. Free from corn, soy, and wheat, the wet formulas in this line are rich in animal proteins, catering to the nutritional needs of puppies, kittens, adult dogs and cats, and senior pets.

  
  

This trend is evident in the launch of organic and natural pet drinks, which appeal to consumers seeking clean-label products for their pets. Technological advancements in packaging play a crucial role, offering convenience and extending the shelf life of pet drinks, thereby attracting an increasing number of consumers to these novel products.



Increasing penetration of online retail channels boosts the pet drinks market, as consumers enjoy the convenience of home delivery and a wider selection of products. E-commerce platforms are becoming vital for pet drink

Recent years have provided boons and challenges for pet food producers. The pandemic sparked a surge in pet ownership, particularly cats and dogs, prompting a short-lived revenue hike. However, as supply chain disruptions ensued and input costs soared, producers prioritized steadying profit over sales. Following the initial downturn in 2021, producers have boosted prices and passed costs along to consumers, generating steady profit gains at the detriment of overall revenue. Still, since 2019, sales have only been dropping at a CAGR of 0.8%. Recent dips in poultry prices, aided by eases in red meat and agricultural prices, provide producers with greater negotiating power. As a result, revenue will climb 1.8% in 2024, reaching $27.6 billion.Pet parenthood has become more prevalent among consumers. As birth rates have decelerated and heightened inflationary pressures continue influencing consumers' purchasing power, pet ownership has served as an alternative to outright parenthood. Pet parents are typically more willing to splurge on organic and premium pet food products, which helped stimulate revenue growth. The trend has coincided with a boost in the industry's globalization, which has created unique opportunities and challenges. While exports have remained high, rising industry globalization has meant manufacturers grapple with growth in imported pet food.Pet ownership rates will continue ballooning in the coming years as consumers find themselves with more disposable income and feel more confident in the financial responsibility of owning a pet. Despite unsteady growth during the previous period, new entrants will continue flooding the scene, intensifying competition and potentially diluting market share concentration. Manufacturers will focus on innovation, developing and marketing pet food formulas that offer advanced benefits, such as age-specific nutrition and sustainable, all-natural ingredients, to more effectively compete; however, imported pet food brands will mitigate growth. Revenue is forecast to climb at a modest CAGR of 0.7% over the next five years, reaching $28.6 billion in 2029.

The share of households owning a pet in the United Kingdom remained relatively stable between 2012 and 2018, hovering around an estimated percentage of 47 to 45 percent. However, pet ownership levels peaked to an unprecedented high of 62 percent in 2022, likely as a result of the coronavirus pandemic and increased time spent at home. In 2023, this figure shrank to 57 percent.

Pet ownership in the UK With more than half of UK households owning at least one pet in 2021/22, dogs and cats were the most common household pets in that year, with an estimated 13 million dogs and 12 million cats living in homes. As of 2020, the United Kingdom was the second highest-ranking European country in terms of its dog population, preceded only by Germany.

Consumer spending on pets in the UK As the pet population in the United Kingdom increased in size, so did consumer spending on pet food and pet-related products and services. Spending on pets and related products reached almost eight billion British pounds in 2020, a notable increase from a mere 2.9 billion British pounds in 2005. Among the most expensive pet-related expenditures are veterinary and pet services, which constituted almost four billion British pounds in 2020.

Pet food and supplies wholesalers have grown, driven predominantly by rising pet adoption rates. This surge is attributed to the pandemic earlier in the period and sociocultural shifts throughout—more people marry later, and many seek companionship with pets. Also, advancements in veterinary care have extended the average lifespan of pets, leading to continued demand for ongoing pet care supplies. Such trends have increased the potential consumer base for pet-related products, which benefits wholesalers supplying a variety of distributors, including online retailers and superstores. Since 2019, revenue has been climbing at a CAGR of 1.7%, reaching $19.8 billion in 2024 when revenue will climb 1.0%. One notable trend shaping average profit is the increased focus on premium pet products, which is a result of the growing idea of pets as family members. This perspective shift has driven consumers—often called "pet parents"—to prioritize their pets' well-being by opting for high-priced, premium items like organic or all-natural pet food. Retailers have responded by stocking more of these premium products to meet customer expectations, directly boosting wholesale orders. A result of, revenue at the wholesale level has seen a significant climb. However, this trend also increases costs for wholesalers, who struggle to pass rising costs along to downstream buyers. Economic growth and increased disposable income levels will sustain high consumer spending on discretionary and non-discretionary pet products. However, the continued expansion of e-commerce platforms poses a substantial threat to traditional wholesalers by enabling direct-to-consumer sales. To mitigate these competitive pressures, industry consolidation will likely accelerate through strategic mergers and acquisitions among top wholesalers. These large players can improve operational efficiency and bolster market presence by expanding their product lineups and strengthening relationships with retailers. Premium pet foods are likely to remain a lucrative segment, though competition from subscription-based services could further pressure traditional wholesale models. Revenue is forecast to rise a CAGR of 1.9% over the next five years, totaling $21.8 billion in 2029.

Hungary had the highest share of dog-owning households in the European Union, with almost half of the population owning at least one dog in 2023. Other countries, like Poland and Romania, had a little more than a third of households with at least one pet dog. Pet ownership in Europe Germany had the highest pet dog population in Europe, with more than ten million dogs in 2022. In comparison, Romania had approximately 4.2 million dogs in that same year. However, pet dog ownership was more prevalent among Romanian households, where 43 percent of households owned at least one dog in 2022, compared to only 21 percent of German households who were dog owners in that same year. In the last decade, both the number of pet cats and pet dogs increased significantly in Europe. Pet food trade Due to a growing pet population in the European continent, the pet industry flourished, and pet food trade is one indicator of that growth. The import value of cat and dog food more than tripled in the last decade, increasing from 480 million U.S. dollars in 2011 to over 1.5 billion U.S. dollars in 2021. European exports of pet food followed a similar trend, reflecting a general expansion in pet food industry and trade in Europe.

Surveyed Millennials in the United States planned to spend 51 U.S. dollars on their pets on average during the holiday season. according to a survey carried out in September 2020. The Gen Z age group planned on average to spend 50 U.S. dollars.

This statistic shows Valentine's Day planned spending on gifts for pets in the United States in 2018, by age. In 2018, 25 to 34 year olds planned to spend an average of ***** U.S. dollars on gifts for their pets, whereas consumers in the age range of ** and older planned on spending **** U.S. dollars.

As of March 2023, shoppers aged between 25 and 44 accounted for the majority of pet store revenue with a 37.2 percent share, thus making them the largest target market in the United States (U.S.). Those aged between 45 and 64 made up the second largest market by a very tight margin, providing 37.1 percent of pet store revenue in the same year. Pet stores in the U.S. There are 18,323 pet store establishments in the U.S. and California is the state with the largest number of pet stores, with 2,120 establishments. Florida closely follows, with 1,606 pet stores. The leading pet store company in the U.S. is the retail chain PetSmart Inc., with a market share of almost one-quarter. PetSmart Inc. and its main competitor, PETCO Animal Supplies, have a total market share of close to 40 percent. Pet stores in the U.S. generate revenue of almost 22 billion U.S. dollars annually. Online purchase of pet food and supplies in the U.S. The sales value of pet food in the U.S. amounts to almost 52 billion U.S. dollars. The store-based retailing channel generates close to 34 billion U.S. dollars of the total sales value, as compared to the e-commerce sale, with approximately 18 billion U.S. dollars. The website chewy.com is the leading online store in the pet supplies segment in the U.S. by a large margin. Chewy's generates over 11.1 billion U.S. dollars in net sales, offering various foods and supplies. However, for the online purchase of pet products in the U.S., the websites of Amazon and Walmart are the main destinations.

Vermont was the leading state in terms of cat ownership, with some ** percent of households owning a pet cat in 2025. In comparison, around ** percent of households in Wisconsin were cat owners that year. Cat ownership in the U.S. There are almost ** million households in the U.S. that own a cat. Cats are the second most popular type of pets, only surpassed by dogs, which are owned by about ** million households. The average accident and illness insurance premium for a cat in the U.S. amounts to approximately *** U.S. dollars annually. The costs of insurance largely depend on the type of cat. The largest cat insurance claims paid in Canada and in the U.S. are made for a sphynx. A total claim amount of approximately ****** U.S. dollars is paid annually to treat various conditions for this breed. In comparison, a total claim amount of slightly under ****** U.S. dollars is paid for domestic short hairs at the age of 4. American pet food companies The global pet food market has shown a growing trajectory for over a decade. The market reached sales of approximately *** billion U.S. dollars in 2022. The U.S. company Freshpet is the fourth fastest-growing pet food company worldwide, with an annual growth rate of about ** percent. The U.S. companies General Mills and Tuffy’s Pet Foods are also among the top ten fastest-growing pet food companies worldwide, with annual growth rates of approximately ** and ** percent, respectively. The German company Bewital petfood GmbH & Co. KG ranks in first place, with an annual growth rate of almost 100 percent. The leading pet food company in the U.S. is Mars Petcare Inc., with **** billion U.S. dollars in revenue. Nestlé Purina PetCare follows closely in second place with just under **** billion U.S. dollars in revenue.

In December 2020, during the coronavirus (COVID-19) pandemic, just over one quarter of pet owners in the United States had most recently purchased pet food in discounts stores and/or from a mass merchandiser. This figure reduced to 23 percent of respondents in February 2022.