As of June 2025, 24.2 percent of Facebook users in the United States were aged between 25 and 34 years, making up Facebook’s largest audience in the country. Overall, almost 19 percent of users belonged to the 18 to 24-year age group. Does everyone in the U.S. use Facebook? In 2024, there were approximately 250 million Facebook users in the U.S., a figure which is projected to steadily increase, and reach 262.8 million by 2028. Social media users in the United States have a very high awareness of the social media giant. Expectedly, 94 percent of users had heard of the brand in 2025. Although the vast majority of U.S. social networkers knew of Facebook, the likeability of the platform was not so impressive at 68 percent. Nonetheless, usage, loyalty, and buzz around the brand remained relatively high. Facebook, Meta, and the metaverse A strategic rebranding from Facebook to Meta Platforms in late 2021 boded well for the company in Mark Zuckerberg’s attempt to be strongly linked to the metaverse, and to be considered more than just a social media company. According to a survey conducted in the U.S. in early 2022, Meta Platforms is the brand that Americans most associated with the metaverse.  

As of June 2025, users aged 25 to 34 years made up Facebook's largest audience in the United States, accounting for **** percent of the social network's user base, with **** percent of those users being women. Overall, *** percent of users aged 35 to 44 years were women, and *** percent were men. How many people use Facebook in the United States? ******** is by far the most used social network in the world and finds a huge share of its audience in ****************** Facebook’s U.S. audience size comes second only to India. In 2023, there were over *** million Facebook users in the U.S. By 2028, it is estimated that around *** million people in the U.S. will be signed up for the platform. How do users in the United States view the platform? Although Facebook is widely used and very popular with U.S. consumers, there are issues of trust with its North American audience. As of November 2021, ** percent of respondents reported that they did not trust Facebook with their personal data. Despite having privacy doubts, a May 2022 survey found that ** percent of adults had a very favorable opinion of Facebook, and one-third held a somewhat positive view of the platform.

As of February 2025, it was found that men between the ages of 25 and 34 years made up Facebook's largest audience, accounting for 18.5 percent of global users. Additionally, Facebook's second-largest audience base could be found with men aged 18 to 24 years. Facebook connects the world Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger, as well as photo-sharing app Instagram. Facebook usersThe vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with 378 million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.

There were 55 902 500 Facebook users in United Kingdom in January 2025, which accounted for 80.8% of its entire population. The majority of them were women - 53.3%. People aged 25 to 34 were the largest user group (13 800 000). The highest difference between men and women occurs within people aged 55 to 64, where women lead by 2 900 000.

Users aged ******** years old made up the largest audience of Facebook in the United Kingdom in January 2025, accounting for **** percent of all users. Overall, Facebook users aged ******** were the platform's second-largest demographic in the UK, followed by those aged 18 to 24. Dip in overall user numbers As of November 2024, there were over 55.9 million Facebook users in the UK, up from ***** million in September 2018, according to napoleoncat.com. However, since a peak of **** million users in May 2022, Facebook's audience has decreased slightly. Facebook’s user number issues have not just been limited to the United Kingdom, with figures released by the company highlighting issues in several key markets. There was a small growth in Europe from the first quarter of 2019 to the first quarter of 2020. The company counted *** million daily active users (DAU) in Europe during the first quarter of 2020. Facebook United Kingdom key source of European revenue Facebook UK Limited generated approximately *** million British pounds in revenue during 2015, a figure that skyrocketed  to *** million British pounds in 2016. According to Facebook UK, this was the results of the company commencing advertiser reseller services in April 2016. In 2019, Facebook UK Limited revenue reached roughly *********** British pounds. In the third quarter of 2024, the company’s total European revenue reached over **** billion U.S. dollars 

There were 32 200 000 Facebook users in Canada in March 2024, which accounted for 81.9% of its entire population. The majority of them were women - 53.1%. People aged 25 to 34 were the largest user group (8 200 000). The highest difference between men and women occurs within people aged 65 and above, where women lead by 1 600 000.

In the United Kingdom in January 2025, women aged 25 to 34 years made up Facebook's largest audience in the country, accounting for almost ** percent of all users. Men in the same age bracket were the second-largest audience base, accounting for ** percent of users. Around ** percent of Facebook users in the UK were aged 65 and older. Facebook UK  Facebook UK Limited generated approximately *** million British pounds in revenue during 2015, a figure that skyrocketed to **** billion British pounds in 2017. According to Facebook UK, this was the result of the company commencing advertiser reseller services in April 2016. For the year 2019, the company declared a revenue of roughly *** billion British pounds within the UK. In the first quarter of 2021, the company generated a total European revenue of *** billion U.S. Dollars.     Growth in European active users As well as rising revenues, Facebook has also seen a slow increase in the number of monthly active users (MAUs) across Europe. During the first quarter of 2015, Facebook attracted *** million MAUs, a figure that would rise to *** million by the first quarter of 2021. Globally, Facebook had roughly **** billion MAUs by the first quarter of 2021.

There were 44 800 000 Facebook users in France in February 2024, which accounted for 66.8% of its entire population. The majority of them were women - 53.1%. People aged 25 to 34 were the largest user group (11 300 000). The highest difference between men and women occurs within people aged 65 and above, where women lead by 1 800 000.

Facebook is fast approaching 3 billion monthly active users. That’s about 36% of the world’s entire population that log in and use Facebook at least once a month.

56.5% of Facebook users worldwide are male. This is in direct contrast to only 43.5% of Facebook being female.

There were 566 751 300 Facebook users in India in February 2024, which accounted for 38.5% of its entire population. The majority of them were men - 68.4%. People aged 25 to 34 were the largest user group (207 300 000). The highest difference between men and women occurs within people aged 25 to 34, where men lead by 143 900 000.

As of January 2025, *** percent of Facebook users in France were aged 65 years and older, whereas **** percent of platform users were aged between 18 and 24 years. Users between the ages of *************** accounted for the largest group of Facebook users in France, with **** percent.

There were 22 500 000 Facebook users in Australia in March 2024, which accounted for 81.9% of its entire population. The majority of them were women - 52.9%. People aged 25 to 34 were the largest user group (5 700 000). The highest difference between men and women occurs within people aged 65 and above, where women lead by 1 100 000.

In January 2025, ** percent of Facebook users in Germany belonged to the ** to ** year age group. Overall, **** percent of users were aged 35 to 44 years, and **** percent of users were aged 18 to 24 years. In recent months, Facebook has seen relatively stable user levels in Germany.

As of January 2025, around *********** of Facebook users in Canada were aged between ********* years, meaning that this age group accounted for the largest share of Facebook's audience in the country. Users aged 35 to 44 years accounted for **** percent of users.

36.6% of Twitter users are aged 25-34 and make up the biggest age group on the platform. Only 2.4% of Twitter users are aged 13-17.

There were 4 048 200 Facebook users in New Zealand in January 2023, which accounted for 77.2% of its entire population. The majority of them were women - 54.4%. People aged 25 to 34 were the largest user group (932 200). The highest difference between men and women occurs within people aged 65 and above, where women lead by 163 500.

Users spend an average of 19.6 hours per month on TikTok alone. This works out to be approximately 39 minutes per day.

A large portion of young India with access to the internet constituted Facebook usage in the country. About ** million men and over ** million women between ages 18 and ** were users of the social media platform.

Social media and young India 

 With over *** billion people, India was estimated to be home to a population with a median age of **** years in 2020. No other country has that many young people. This was also reflected in internet penetration and therefore, social media usage. Almost ** percent of Indians between 18 and 34 years old used Facebook alone. Most young adults spent between *** and *** hours on social media, which means it was a significant part of their day.

  The world’s largest election and its social media impact  

In April and May 2019, India held a general election which had between ** and 100 million first-time voters, i.e. between 18 and 21 years old, as part of the *** million registered voters. The connection between politics and social media use has become crystal clear in the time leading up to the election. Social media campaigns aside, the impact of fake news, not just via Facebook but also with WhatsApp, were and continue to be discussed with some hope for effective solutions to combat it. The composition of the population along with the regional, socio-economic and communal or cultural challenges make this a problem incredibly vast and complex, requiring some amount of accountability on all levels.

Facebook probably needs no introduction; nonetheless, here is a quick history of the company. The world’s biggest and most-famous social network was launched by Mark Zuckerberg while he was a...