According to a 2024 survey, the age profile of NASCAR fans in the United States skews older, with 46 percent of Hendrick Motorsports fans being aged 55 and older. Joe Gibbs Racing and Team Penske also had strong support among this age group, which represented 43 percent and 44 percent of their fans respectively. Fans aged 18 to 34 showed relatively lower support across all teams.
As of March 2024, NASCAR fans in the United States tended to be younger on average than the general population, with most fans being aged under 44. Only 16 percent of NASCAR fans were aged 65 and over, compared to 21 percent of the wider U.S. population.
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According to a 2024 survey, the age profile of NASCAR fans in the United States skews older, with 46 percent of Hendrick Motorsports fans being aged 55 and older. Joe Gibbs Racing and Team Penske also had strong support among this age group, which represented 43 percent and 44 percent of their fans respectively. Fans aged 18 to 34 showed relatively lower support across all teams.