As of January 2024, one in five global Snapchat users were men between the ages of 18 and 24 years, whilst women of the same age made up 17.8 percent of all users, making this age group the photo app's main target market. Additionally, almost 20 percent of users were between the ages of 13 and 17 years. Overall, people over 35 years are substantially less likely to use Snapchat. Snapchat’s global users Snapchat has experienced significant increases in global audience size in recent years. In 2022, Snapchat had over 548 million users, an increase of over 123 percent when compared with the number of users in 2018. By 2027, it is estimated that 673 million people will be using the app. As of January 2024, India was home to almost 201 million Snapchat users, whilst the United States and Pakistan had 106 million and 30 million users, respectively. Snapchat+ subscription Snapchat released a paid version of the service in June 2022, offering pre-release and experimental features to those willing to pay 3.99 U.S. dollars per month. As of the fourth quarter of 2023, around seven million users were subscribing to Snapchat+. Snapchat is not the only social platform to have introduced a subscription option. Meta Verified, X/Twitter Blue, and Reddit also present advantages to users in exchange for a monthly charge.

As of the third quarter of 2020, 48 percent of U.S. internet users aged 15 to 25 years used photo sharing app Snapchat. Snapchat usage in the United States Since spring 2016, Snapchat consistently ranks as the most important social network for teenagers in the United States. In spring 2019, 41 percent of teenage survey respondents stated that the photo messaging app was their preferred social network. However, the popularity of Snapchat among its key user demographic is in decline and this also holds true for the general Snapchat audience in the United States. In 2018, 79.7 million U.S. users accessed the photo messaging app to communicate. This figure is projected to decrease to 78.1 million users in 2023. As of March 2019, Snapchat had a 26.3 percent mobile audience reach in the United States, ranking behind several competitors such as Facebook, Instagram and Facebook Messenger. In terms of monthly user engagement, Snapchat still ranked ahead of eternal rival Instagram but was trailing digital juggernaut Facebook and rapidly trending video sharing app TikTok.

Steady growth is forecast for Snapchat over the next four years in the United Kingdom. Having claimed a total of 15.6 million users nationwide in 2019, the video-based social media app is expected to hit 17.1 million users by 2024 – amounting to a total growth of 1.5 million users during this period.

Driven by Gen Z

Nearly 60 percent of Snapchat’s users are teenagers and young adults aged between 15 to 25 years - in other words, Gen Z, while the app’s second largest user base (about 20 percent) consists of Millennials up to 35 years of age. As a general trend, the use of social networks in the UK fell with increasing age despite a healthy 70 percent of 55 to 64-year-olds claiming to have social media profiles as of that same year.

Teens and young adults are most open to social media marketing

Gen Z is also relatively open toward social media marketing, with 44 percent of those surveyed in 2019 saying they followed brands on social media platforms for offers and discounts while a further 40 percent did so for product updates. When it came to the younger generation however, only 17 percent of those below 15 used Snapchat. Here, YouTube emerged as the top app of choice for 74 percent of those who responded.

The average Snapchat user spends just 3 hours per month on the app.

Snapchat now boasts over 319 million daily active users. That means it’s one of the most engaging platforms. Snapchat currently has a total user base of 617 million.

Snapchat has a reach into 75% of the millenial and Gen Z audience.

As of the fourth quarter of 2024, photo and video sharing app Snapchat had 453 million daily active users worldwide, up from 443 million global DAU in the third quarter of 2024. The app has seen steady increases in daily active users since the beginning of 2019. Snapchat is relevant for teenagers Originally launched in 2011, Snapchat has become one of the most popular social messaging and photo sharing apps worldwide; making its CEO and co-founder Evan Spiegel one of the world’s richest social media entrepreneurs. With almost 800 million active users as of April 2024, Snapchat easily ranks among the most popular social networks worldwide. According to U.S. teenagers in fall 2023, Snapchat is the second most important social network of their generation, ahead of photo sharing competitor Instagram and other networks such as Twitter or Facebook. Overall, 48 percent of U.S. internet users aged 15 to 25 years were reportedly using Snapchat, the highest usage reach among any age group. When it comes to user satisfaction with social media, Snapchat’s performance is fair to middling. According to recent survey data, the social app scored 72 out of 100 points on a consumer satisfaction scale, ranking ahead of Twitter and Facebook but behind Pinterest and eternal rival Instagram.

The global number of snapchat users in was forecast to continuously increase between 2024 and 2028 by in total 165.7 million users (+27 percent). After the ninth consecutive increasing year, the snapchat user base is estimated to reach 779.3 million users and therefore a new peak in 2028. Notably, the number of snapchat users of was continuously increasing over the past years.The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of snapchat users in countries like Africa and the Americas.

As of the fourth quarter of 2023, 87 percent of women aged between 18 and 29 years in Norway were using social media app Snapchat. Overall, 77 percent of men belonging to this age group were also using the platform. Snapchat was less popular amongst those aged 60 years and older, with an average usage of 49 percent in this demographic. Additionally, the photo-based app proved more successful with women across all age categories.  Who uses social media the most?  A 2022 survey found that 86 percent of Norwegian women were Facebook users, as were 78 percent were men. Similarly, 71 percent of women and 54 percent of men in Norway used Snapchat users. In contrast, 31 percent of LinkedIn and 34 percent of men were Twitter users.  Snapchat in the Nordics  As of January 2024, Norway had the largest Snapchat reach among the Nordic countries, with more than 60 percent of its digital population reporting engaging with the video sharing platform. As of the fourth quarter of 2022, five out of every 10 Norwegian Snapchat users reported using it on a daily basis. Only four percent of the respondents claimed they used the messaging app monthly or less often.

The average Twitter user spends 5.1 hours per month on the platform.

Users spend an average of 19.6 hours per month on TikTok alone. This works out to be approximately 39 minutes per day.

56.5% of Facebook users worldwide are male. This is in direct contrast to only 43.5% of Facebook being female.

YouTube boasts an average of 23.7 hours per month spent by users.

As of April 2024, almost 32 percent of global Instagram audiences were aged between 18 and 24 years, and 30.6 percent of users were aged between 25 and 34 years. Overall, 16 percent of users belonged to the 35 to 44 year age group. Instagram users With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in India and in the United States, which have respectively 362.9 million and 169.7 million Instagram users each. Instagram features One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature. As of the second quarter of 2021, Snapchat had 293 million daily active users.

59% of adults in the united states are using Instagram daily.

I’ve compiled a list of the latest social media user statistics showing just how big social media has become and where it’s likely to go in the future.

There are over 875 million registered users on LinkedIn in 2024.

Facebook is fast approaching 3 billion monthly active users. That’s about 36% of the world’s entire population that log in and use Facebook at least once a month.

As of April 2024, 36.6 percent of X’s (formerly Twitter) global audience was aged between 25 and 34 years. The second-largest age group demographic on the platform was represented by users aged between 18 and 24 years, with a share of 34.2 percent. Users aged less than 18 years accounted for 2.4 percent of users, while those aged 50 or older accounted for roughly seven percent.

X is a male-dominated platform

As of January 2024, more than 60 percent of X users were male. Although all mainstream social media platforms tend to have a slightly more male-skewing audience, X stands out above Instagram, Snapchat, TikTok, and Facebook when it comes to user gender demographics. Overall, Pinterest is the only mainstream platform to have a higher share of female users.

X Blue for you

It is not uncommon for social media users to now have the chance to become subscribers of their chosen online networks for a monthly fee. X Blue is a subscription service from X that gives users special benefits and features. A blue verification mark, edit post functionality, fewer ads, priority ranking in chats, and longer video upload times are some of the perks offered.

As of September 2023, 29 percent of Facebook users in the United States were aged 30 to 39 years, while a further 29 percent of users were aged 50 to 64 years, making these demographics the biggest audiences of the online network in the country. Meta’s Instagram was also popular among users aged 30 to 39 years, who accounted for 32 percent of the audience of the photo-based platform, while those aged 18 to 29 years accounted for another third of the network’s U.S. users. Overall, TikTok and Snapchat were the most popular social media platforms amongst younger audiences, while LinkedIn was the least used platform by those aged 18 to 29 in the United States as of 2023.

The social media market in the United States

The number of social media users in the United States has shown continuous growth in the past years, and it is forecast to continue increasing to reach 342 million users in 2029. As of 2023, the social network user penetration in the United States amounted to an impressive 91.56 percent, meaning that more than nine in ten people in the country engaged with online platforms. Furthermore, Facebook was by far the most popular social media platform in the United States, accounting for 45 percent of all social media visits in 2023, followed by Pinterest with 21.2 percent of visits.

The global social media landscape

As of April 2024, 5.07 billion people were social media users, accounting for 62.6 percent of the world’s population. Northern Europe was the region with the highest social media penetration rate with a reach of 80.2 percent, followed by Western Europe with 78.2 percent and Eastern Asia 74.9 percent. In contrast, less than one in ten people in Middle Africa used social networks. Facebook’s popularity is not limited to the United States: this network leads the market on a global scale, and it accumulated more than three billion monthly active users (MAU) as of 2024, which is far more any other social media platform. 272014 YouTube, Instagram, and WhatsApp followed, all with two billion or more MAU.