The average time spent daily on a phone, not counting talking on the phone, has increased in recent years, reaching a total of * hours and ** minutes as of April 2022. This figure was expected to reach around * hours and ** minutes by 2024.

According to a survey conducted in February 2021, nearly **** of the respondents stated that on average they spent **** to *** hours on their phone on a daily basis, not including work-related smartphone use. A further ** percent of respondents said that they spent ***** to **** hours on average on their phone daily. Just **** percent of the surveyed users said they spent less than ******r a day on their smartphone. As of the end of 2020, ** percent of respondents reported not limiting their use of mobile apps or services at all. Mobile social in the United States Between the end of 2020 and the beginning of 2021, users in the United States spent more than ** minutes daily on social media apps. Traditional social media products as Facebook and Instagram still manage to engage larger online audiences, however mobile-first social video platform TikTok won the favor of the younger segments of the country’s digital population. As video becomes the industry-favorite format for social media, the user base of platforms like Snapchat and TikTok is expected to keep growing, especially among Gen Z users in the country. Ads in apps: U.S. users’ opinion of in-app advertising Despite the growing popularity of mobile services on subscription, adding ads to the mobile app experience remains the most common monetization method among U.S. publishers. As of September 2021, more than ***** users in ** agreed that having mobile apps with ads was preferable to paying for downloads, while only ***** percent disagreed. Approximately ** percent of users were inclined to visit the brand’s website after seeing relevant in-app advertising, and ** percent reported purchasing the advertised product.

According to a 2023 survey conducted in the United States, Gen Z respondents were spending the most time using their phones, over *** hours a day. By contrast, Baby Boomers recorded a daily screen time of roughly ***** hours and ** minutes.  Many users feel addicted to smartphones As technology’s role in our everyday life increases, consumers tend to spend more and more time using electronic devices, whether it is for working and studying on laptops and tablets, watching TV or scrolling social media on smartphones. As a consequence, many users across all generations feel somewhat addicted to smartphones. According to a 2023 survey conducted in the United States, Gen Z users felt addicted to such devices the most, followed by Millennials. Taking a step back and nostalgia for early 2000s How can we combat the overwhelming urge to stay connected and take a step back from our always-on reality? In an effort to reduce screen time, many users, especially those in Gen Z, are expressing a sense of nostalgia for early 2000s technology, particularly dumb phones and wired headphones. For instance, during a 2024 survey in the United States, ** percent of Gen Z respondents stated they would be interested in purchasing dumb phones, followed by ** percent of Millennials - a trend that might involve more users in the future.

During a 2024 survey conducted in the United States, among respondents who were smartphone users over the age of **, less than ** percent spent *** to **** hours on their smartphone per week. This is in stark contrast to respondents aged between 18 and 34, the majority of which spent between ** or more hours a week on their phones.

Mobile media usage in the United States is set to increase to **** hours and ** minutes per day between in 2022. In 2020, the adult U.S. population spent an average of ** daily minutes on social networking. Mobile social network usage is projected to increase to ** minutes per day in 2023.

According to a survey conducted among teens and preteens in the United States, approximately ** percent of teens and preteens used their smartphones between ***** and **** hours daily as of November 2022. Around ** percent of respondents reported using their mobile devices between **** and **** hours daily, while **** percent reported engaging with their devices for more than ** hours per day.

According to a survey conducted among teens and preteens in the United States, approximately ** percent of respondents aged between 11 and 12 pick up their phones between ** and ** times daily as of November 2022. Around ** percent of respondents aged 16 and ** picked up their phones between ** and 100 times per day, while eight percent of respondents aged between 13 and 15 reported looking at their phones over *** times daily.

How much time do people spend on social media? As of 2025, the average daily social media usage of internet users worldwide amounted to 141 minutes per day, down from 143 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of 3 hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just 2 hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

Americans are spending more time than ever consuming media, with projections indicating a continued upward trend. In 2023, the average daily time spent with major media formats, including television, newspapers, magazines, radio, and digital platforms, reached 12 hours and 31 minutes. This figure is expected to surpass 13 hours and 40 minutes by 2026, highlighting the growing role of media in daily life. Digital media dominates consumption The increase in overall media consumption is largely driven by digital platforms. By 2025, U.S. consumers are anticipated to spend nearly eight hours per day with digital media alone. This shift towards digital formats was accelerated by the COVID-19 pandemic, which led to a sharp increase in the usage of streaming services and e- books. Today the digital media thrives because of mobile internet and smart TVs, and it is likely to continue on this path as consumers are still looking for ease of access and on-the-go experiences. Generational differences in media habits While television remains the primary device among the general population, younger demographics show different media device preferences. A March 2024 study revealed that 33 percent of adults in the United States used mainly the TV for entertainment purposes. However, for those aged 18 to 34, smartphones were the primary device of choice. This generational divide in media consumption habits underscores the evolving landscape of entertainment and the growing importance of mobile devices in capturing younger audiences.

As of March 2025, internet users in the United Kingdom (UK) spent around four hours and 47 minutes daily accessing the internet via any device. Furthermore, mobile devices engaged UK users way longer than tablets or laptops, with over three hours spent daily accessing the internet via smartphones.

According to a 2023 survey conducted in the United States, teenagers spent an average of 4.8 hours every day on social media platforms. Girls spent 5.3 hours on social networks daily, compared to 4.4 hours for boys. YouTube and TikTok were the most popular online networks among those aged 13 to 19, with 1.9 and 1.5 hours of average daily engagement, respectively. The most used platform for girls was TikTok, while the most used platform for boys was YouTube. Are teens constantly connected to social media? YouTube, TikTok, Instagram and Snapchat are the most attractive and time-consuming platforms for young internet users. A survey conducted in the U.S. in 2023 found that 62 percent of teenagers were almost constantly connected to Instagram, and 17 percent were almost constantly connected to TikTok. Overall, 71 percent of teens used YouTube daily, and 47 percent used Snapchat daily. Furthermore, YouTube had a 93 percent reach among American teens in 2023, down from 95 percent in 2022. Teens and their internet devices For younger generations especially, social media is mostly accessed via mobile devices, and almost all teenagers in the United States have smartphone access. A 2023 survey conducted in the U.S. found that 92 percent of teens aged 13 to 14 years had access to a smartphone at home, as well as 97 percent of those aged 15 to 17. Additionally, U.S. girls were slightly more likely than their male counterparts to have access to a smartphone.

The number of smartphone users in the United States was forecast to continuously increase between 2024 and 2029 by in total 17.4 million users (+5.61 percent). After the fifteenth consecutive increasing year, the smartphone user base is estimated to reach 327.54 million users and therefore a new peak in 2029. Notably, the number of smartphone users of was continuously increasing over the past years.Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of smartphone users in countries like Mexico and Canada.

In 2024, children in the United States spent an average of *** minutes per day on ******. ********* ranked second, with young users engaging with the popular video messaging app for approximately ** minutes per day. By comparison, children in the United States spent ** minutes on average on *********, while the ****** mobile app only saw approximately ***** minutes of daily usage by children and teens in the country.

This statistic presents the average daily time spent online by internet users in North America from 2011 to 2022, sorted by device. According to Zenith Optimedia, in 2018 the average daily minutes of North American desktop internet consumption per capita amounted to 53 minutes. However, daily mobile internet consumption was already 183 minutes per capita and is set to increase to 249 minutes in 2021.

This statistic shows how long landline phone owners in the United States spend each day on their landline phone in 2017 according to a Statista survey. A total of ** percent of respondents said that they used their landline phone for less than ** minutes daily.

The population share with mobile internet access in North America was forecast to increase between 2024 and 2029 by in total 2.9 percentage points. This overall increase does not happen continuously, notably not in 2028 and 2029. The mobile internet penetration is estimated to amount to 84.21 percent in 2029. Notably, the population share with mobile internet access of was continuously increasing over the past years.The penetration rate refers to the share of the total population having access to the internet via a mobile broadband connection.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the population share with mobile internet access in countries like Caribbean and Europe.

Global media consumption patterns are shifting, with mobile devices maintaining their dominance in 2024. Users worldwide spent an average of ***** hours and ** minutes daily on mobile devices, unchanged from 2023. However, time spent on other media platforms has decreased, with print press experiencing the most significant decline of nearly ** percent compared to the first half of 2023. Changing media landscape The entertainment and media market continues to evolve, with a projected value of *** trillion U.S. dollars by 2027. Tech giants like Alphabet Inc. and Meta Platforms Inc. lead the industry in revenue, followed by traditional media companies such as Comcast Corporation and Walt Disney. The United States remains a crucial market for these companies, with Americans spending an average of *** minutes per day consuming major media. Importance of smartphones to entertainment The times of suing cell phones for calls only are long past. Today, the device is widely used for shopping and media consumption. Watching videos emerged as the leading entertainment activity performed on a mobile worldwide in early 2024. However, regional differences permeate. Video viewing habits are more prominent in APAC. At the same time, Europeans are less likely to watch videos on their phones but more inclined to them for reading the news.

This statistic shows the number of smartphone users in the U.S. from 2009 to 2040. For 2022, the number of smartphone users in the United States is estimated to reach 307 million.

Smartphone users - additional information

Advances in telecommunication technology have been significant in recent years. These advances have led to a level of connectivity never seen before. The number of smartphone users in the US has risen steadily over the last several years and forecasts estimate that smartphone penetration in North America will also continue to rise steadily into the future. The United States is one of the leading countries in the world with respect to adoption of smartphone technology.

In America the most popular smartphone brands are Samsung and Apple, while the most popular smartphone operating systems / platforms with respect to market share are none other than Google Android and Apple’s own operating system, iOS. Other operating systems, such as Symbian, Blackberry OS, Bada and Windows have struggled to maintain a foothold in the market as iOS and Android clearly dominate the field.

The first official smartphones came onto the market in the early 1990s. Initially a smartphone was classified by its ability to offer features like e-mail capability, internet access, QUERTY keyboards, personal digital assistant functions and perhaps a built-in camera. As of today, smartphones have progressed even more and we typically classify smartphones as having a high definition touchscreen, various apps, navigation tools and high-speed internet on the go. More recently sales of smartphones have even exceeded that of traditional feature phones as smartphone usage has continued to rise.

In 2019, U.S. adults spent an average of ** minutes per day with mobile messaging apps. This engagement is projected to increase to ** daily minutes in 2020, which is in part related to the coronavirus pandemic. Mobile messaging apps are a popular way to stay in touch with friends and family during quarantine measures that have been enacted all over the United States.

Smartphone ownership in the United States is most common in the younger age groups. 97 percent of adults aged 18 to 49 own a smartphone, while the penetration rate of smartphones amongst adults 65 years and older is only 76 percent.