According to the most recent data, U.S. viewers aged 15 years and older spent on average almost ***** hours watching TV per day in 2023. Adults aged 65 and above spent the most time watching television at over **** hours, whilst 15 to 19-year-olds watched TV for less than *** hours each day. The dynamic TV landscape The way people consume video entertainment platforms has significantly changed in the past decade, with a forecast suggesting that the time spent watching traditional TV in the U.S. will probably decline in the years ahead, while digital video will gain in popularity. Younger age groups in particular tend to cut the cord and subscribe to video streaming services, such as Netflix, Hulu, and Amazon Prime Video. TV advertising in a transition period Similarly, the TV advertising market made a development away from traditional linear TV towards online media. While the ad spending on traditional TV in the U.S. generally increased until the end of the 2010s, this value is projected to decline to below ** billion U.S. dollars in the next few years. By contrast, investments in connected TV advertising are expected to steadily grow, despite the amount being just over half of the traditional TV ad spend by 2025.

Estimates suggest that in 2026 U.S. adults will spend around ** percent of their time watching traditional TV each day. This figure has generally fallen in recent years and the downward trend is forecast to continue in the years to come. Screen time Although average daily time spent watching TV appears to be decreasing, this does not necessarily mean that people are spending less time in front of screens; this drop is likely due to an increasing amount of time spent with phones, tablets, and laptops. With on-demand streaming services such as Netflix gaining massive popularity, people can watch a huge range of programming whilst on the go, meaning that screen time is no longer limited to time spent at home in front of the TV. Young people around the world have been especially quick to adopt smartphone-based video streaming habits meaning that television screen time will likely fall even further in the future. Television in the U.S. As mentioned above, the way people are consuming their video entertainment content is rapidly changing in the United States. By 2028, estimates suggest that only **** million U.S. households will pay for traditional TV services, down from over ** million as of 2019. In order to compete for people’s business, cable and satellite providers must find a way to adapt in a way the meets the needs of today’s increasingly mobile consumers. Some are launching their own streaming services in a bid to tackle cord-cutting, most notably Comcast.

In 2023, TV consumption in the United States was highest among African Americans, who watched an average of **** hours of TV each day. While the viewing time dropped among white, Black, and Hispanic consumers, Asian Americans’ time spent grew from 2021 to 2022 to around *** hours per day. TV and streaming engagement among racial groups As of mid 2022, The U.S. population still spent most of their time watching TV and streaming content on traditional media, such as cable and broadcast. Roughly ** percent of their viewing time was allocated to streaming. It was also observed that Hispanics were more likely to use online video platforms than any other ethnic group, with a viewing time share of over ** percent. By contrast, using streaming services accounted for around ****third of the total viewing time among white and Asian consumers. Traditional TV vs. digital video The way consumers watch TV shows and movies has changed significantly. A forecast showed that traditional TV consumption among Americans will continue to steadily decline in the upcoming years. Meanwhile, with an increasing number of consumers adopting streaming and social videos, digital video soars, outpacing TV viewing time by the end of 2023.

Data on the average amount of time people in different countries spend watching TV on-demand showed that Americans aged between 18 and 24 years old watched 2.87 hours of TV on-demand per day, while people from Italy in this age group only watched 1.88 hours per day.

TV consumption - additional information As of 2015, an estimated 1.57 billion households around the world owned at least one TV set , while the surge of the internet has further extended the penetration rates and daily consumption of video content around the world. According to a 2015 report on average daily TV viewing in countries around the world, users in the United States lead the world in daily TV watching time, with some 274 minutes, the equivalent of more than four and a half hours. Another report shows that Americans predominantly spend their time watching cable television, with an average of 205.8 minutes of cable TV content forecast to be watched in 2018.

However, as an increasing number of people turn to the internet and streaming services for their television fix, the number of U.S. households without a television is on the rise. In 2011, there were 8 million "cord nil" households that made no use of cable, satellite or telco services, a figure which rose to 22 million by 2016, the equivalent of 22 percent of all broadband households.

The future of pay TV also appears to be under threat as a result of the direct competition from streaming services such as Hulu and Netflix. The number of pay TV subscribers in the United States has decreased from over 100 million in 2010 to 95.7 million in 2016, with numbers expected to continue falling to 90.7 million by 2022. In comparison, the number of subscribers who subscribe to three or more streaming services has more than doubled from nine percent in December 2014 to 19 percent in December 2016.

According to estimates, there were *** million TV homes in the United States for the 2023-2024 TV season. Whilst the number of TV households continues to grow, pay TV is becoming less popular – the pay TV penetration rate in the U.S. was pegged at ** percent in 2023, marking a drop of over ** percentage points in just five years. The changing TV landscape The trend of consumers (especially younger generations) cutting the cord and instead moving online to streaming services has meant that many pay TV providers have struggled to keep afloat. In spite of this, television statistics show that watching terrestrial TV is still a popular media activity among U.S. consumers. Television has been a popular pastime for so long that it seems impossible the medium could ever die out – but its traditional form is certainly changing. The advent of ** and smart TV technology, as well as connected TV devices, mean that the ways in which we watch television are changing all the time. User demographics A key factor when considering television consumption in the United States is how a consumer’s age affects their viewing habits and preferences. As of 2022, the average daily time spent watching TV among adults aged 75 years and older amounted to nearly **** hours. ** to **-year-olds spent just around *** hours per day consuming TV content. Moreover, the share of cable TV subscribers was higher among older adults, with half of consumers aged 65 years and older subscribing to a cable TV service, compared to ** percent of ** to **-year-olds at the beginning of 2023.

Americans are spending more time than ever consuming media, with projections indicating a continued upward trend. In 2023, the average daily time spent with major media formats, including television, newspapers, magazines, radio, and digital platforms, reached 12 hours and 31 minutes. This figure is expected to surpass 13 hours and 40 minutes by 2026, highlighting the growing role of media in daily life. Digital media dominates consumption The increase in overall media consumption is largely driven by digital platforms. By 2025, U.S. consumers are anticipated to spend nearly eight hours per day with digital media alone. This shift towards digital formats was accelerated by the COVID-19 pandemic, which led to a sharp increase in the usage of streaming services and e- books. Today the digital media thrives because of mobile internet and smart TVs, and it is likely to continue on this path as consumers are still looking for ease of access and on-the-go experiences. Generational differences in media habits While television remains the primary device among the general population, younger demographics show different media device preferences. A March 2024 study revealed that 33 percent of adults in the United States used mainly the TV for entertainment purposes. However, for those aged 18 to 34, smartphones were the primary device of choice. This generational divide in media consumption habits underscores the evolving landscape of entertainment and the growing importance of mobile devices in capturing younger audiences.

In the third quarter of 2024, an internet user in Brazil spent, on average, **** hours per day watching TV. Meanwhile, in Mexico, the figure stood at ***** hours and ** minutes. Brazil's most-viewed TV channels included Globo, Record, and SBT.

In 2023, the average daily time spent watching television in the United Kingdom decreased compared to the previous year. While the viewing time was nearly three hours in 2021, people from the UK spent 30 minutes less on watching TV two years later.

In 2023, full-time employed consumers spent an average of **** hours watching TV each day, down slightly from the previous year. Unsurprisingly, unemployed viewers spent more time with television on a daily basis than full or part-time workers.

After peaking in 2020 - amidst the COVID-19 outbreak - the average daily time spent with pay TV per person in Chile decreased to 149 minutes (or two hours and 29 minutes) in 2023. Male viewers spent slightly more time watching pay TV in Chile than women did in 2022.

The timeline shows the daily time spent watching TV per capita in North American from 2011 to 2018 as well as a forecast for the period 2019 to 2021. ZenithOptimedia reported that projected that the average North American spent *** minutes daily watching TV in 2018, continuing the downward trend since 2011.

In the first half of 2023, consumers in Latin America spent, on average, **** hours per day on mobile media activities. The daily time spent with broadcast TV amounted to *** hours and ** minutes.

Mobile internet usage in Latin America and the Caribbean Since the mobile media command the largest amount of leisure time among people in Latin America, then how popular is access to mobile internet in the region? More than ** percent of population in Uruguay, Chile, Costa Rica, and Argentina was reached by mobile internet in 2022. In Brazil and Mexico, the penetration rate of mobile internet stood at **** and **** percent, respectively. However, when it comes to number of users of mobile internet, that same year Brazil ranked first, with more than *** million users, with Mexico taking the second spot, with over ** million users. Printed press access dying out in LATAM? While TV and radio exhibit a relatively strong usage in the region, print media are not as popular. According to the study, a Latin American consumer spent less than ** minutes per day consuming print media such as books, magazines, and newspapers. In fact, it was forecast that by 2024, print media circulation will decrease by *** percent year-on-year. What is more, as of early 2021, less than ** percent of internet users in Latin America's six largest economies paid for digital news, showing that free news access is key in the region.

In 2022, the average daily TV viewing time in the U.S. amounted to around ***** hours. While traditional TV is declining in popularity, the time spent watching apps on connected TV devices is growing.

According to a survey conducted in August 2023 among consumers based in the United States, respondents spent approximately 92 minutes per day watching live TV. In comparison, streaming TV engaged respondents for an average of 85 minutes daily. In comparison, short-form videos and console video games engaged U.S. respondents for approximately 45 minutes per day as of the examined period.

Overall, women spent an average of almost *************** hour per day watching television in 2023, down from **** hours in 2022. Men watched more TV on average than women, decreasing their average daily viewing time slightly to **** hours in 2022.

During the third quarter of 2024, internet users in the United States spent over *** hours daily using the internet, with over *** hours spent viewing video content on TV (both broadcast and streamed) as well as more than * hours devoted to using social media platforms. This substantial amount of time spent with online media reflects a significant trend in consumption habits, which have been influenced by the need for inexpensive, faster, and more accessible entertainment. Media Consumption Trends and Future Plans The average daily time spent with digital media in the United States is expected to increase from *** minutes (seven hours and ** minutes) in 2022 to close to * hours by the end of 2025. This pivot is dictated by the ease of access of online entertainment and variety of content available on numerous platforms.According to a survey conducted in April 2023, the majority of consumers in the United States were not planning to make any major changes to most of their media habits in the following year. However, a notable ** percent planned to increase their time spent listening to podcasts. In general, there was an evident shift towards reducing or ending paid subscriptions to numerous media services. Free entertainment is on social A survey conducted in June 2023 highlighted that adults in the United States spent more time per day on TikTok than on any other leading social media platform, with an average of **** minutes per day. The video sharing network gained more popularity with users than YouTube and Twitter. This underlines the growing interest in short form video and fast entertainment options. Today consumers step away from traditional media and dive into online offers.

This timeline presents the average amount of time individuals in the United Kingdom (UK) spent watching TV from 2010 to 2014, with a forecast to 2025. In 2014, adults in the UK watched 248 minutes of TV per day. This figure is expected to increase to 250 minutes per day in 2025.

In 2023, digital video consumption surpassed TV viewing time for the second time in the United States. Additionally, the forecast shows that streaming video on connected TV, mobile devices, and computers will continue to increase, reaching a viewing time of over ***** hours and ** minutes in 2028. Meanwhile, traditional TV consumption is likely to further decline in the upcoming years.

In 2023, the average daily time spent watching TV was ** minutes per capita in South Korea for terrestrial TV channels. For paid channels, the average daily time was ** minutes per capita. Over the past decade, time spent watching terrestrial TV has generally decreased, while the opposite was true for pay TV.

In terms of average time spent each day, TV is the second most used form of media in the United States, with adults spending *** minutes (more than ***** hours) watching television on a daily basis according to a study undertaken in April 2021. Digital formats took up the majority of U.S. adults' daily media consumption time, while for newspapers and magazines the average time spent was just *** and ***** minutes respectively. Is print dying? The reluctance among many print publications to publish their circulation figures tells a story in itself – print consumption is not what it used to be. Whilst many newspapers and magazines have made the move online, those which have not, have fallen behind, and in an increasingly digitized market risk disappearing almost totally from their audience’s view. Interestingly, ** percent adults who took part in a study on print media in 2018 admitted that they felt indifferent towards print dying out, and **** percent even said that they were happy at the prospect of the medium’s extinction. Despite the majority of respondents stating that they would be sad if print media became obsolete, a resurgence of the print medium looks to be unlikely. Book store and news dealer sales in the U.S. have been on the decline since 2007, and even long-established newspapers like The New York Times have had to protect themselves from the decline of print media by shifting their focus to digital. Subscriptions to The New York Times’ digital only news product have almost tripled since the end of 2014, evidencing the demand for such products and their potential success. Digital advertising and subscriptions make up a significant amount of the newspaper’s revenue and are necessary for its continued success. Had the NYT stuck to print, the company’s revenue would likely be very different. How has media consumption changed?  Since 2011, the daily time spent with major media in the United States has increased by ** minutes, with the average amount of daily time spent amounting to over half the hours in a day. Digital media is taking over, with music streaming services like Deezer and Spotify providing hours of entertainment and constantly expanding catalogues of music available at the click of a button. Revenue from music streaming in the U.S. reached 7.4 billion dollars in 2018, an increase of six billion in just five years, and the TV market is undergoing a similar change. Companies like Netflix and Sling TV are growing whilst traditional TV providers are losing subscribers. Streaming revenue, subscriptions and consumption are set to increase exponentially, whereas traditional media like books, print magazines and newspapers are less popular and have been exhibiting negative growth, a trend which is likely to continue in years to come.