This statistic presents the average Black Friday discounts in the United States in 2016, by retailer and product category. At **** percent, Target reported in the highest average discount rate offered during their Black Friday sales.

Black Friday is one of the most anticipated and participated shopping events globally. Many shoppers expect special offers and deals from retail stores across all categories. In 2018, stores in the United Kingdom had an average of ** percent discount rate. Following the UK, German stores offered shoppers around ** percent discount rate on average.

Of the Latin American countries analyzed, Brazil presented the highest discount on Black Friday purchases in 2018, with an average reduction of 56 percent in products bought during the shopping event. Second-ranked Chile registered an average discount of 54 percent.

For 2021's Black Friday and Cyber Monday, the majority of consumers in Germany were expecting to see product discounts between ** and ** percent. Specifically, around half of the respondents expected average discounts to be between ** and ** percent, while just over ******* believed the average would be between ** and ** percent. Only *** percent of surveyed German shoppers believed average discounts of over ** percent were realistic.

For 2021's Black Friday and Cyber Monday events, about 40 percent of Danish consumers were expecting average discounts to be anywhere between 26 and 40 percent. Less than one in 20 consumers in Denmark expected prices to drop by an average of more than 60 percent during these sales events.

Data on the 2023 edition of the Amazon Black Friday shopping event showed that the actual shopping day usually registered the most outstanding performance. Compared to the average sales of previous week, Black Friday sales increased by *** percent in Germany. However, the increase was the lowest in Italy, where online sales increased by ** percent on Black Friday.

This statistic shows the results of survey in which respondents in Great Britain were asked how much they plan to spend on the Black Friday/Cyber Monday sales in 2024, broken down by gender. Men expect to spend more on Black Friday 2024 than women, averaging at just over 130 British pounds.

No other day in the year represents the set phrase “shopping spree” better than Black Friday. Originated in the United States, the popularity of the Friday after Thanksgiving Day has skyrocketed in the world over the past years, and Spain is no exception to this global trend. According to the latest surveys, about 65 percent of the Spaniards that were intending to take part in this shopping event in 2024 were interested in buying fashion products. In the fashion industry, Inditex was by far the largest fashion company by revenue in Spain in 2023. Black Friday in Europe With only a few exceptions, the participation rate on Black Friday only increased across Europe between 2017 and 2018, with Romania topping the list with about 71 percent of consumers that took part in 2018. Ukraine is, in contrast, the European country that least participated in this shopping event at slightly over 30 percent of consumers, although this figure represents quite a leap from a shy 18.6 percent registered the previous year. In terms of discount rates, the list is led by the United Kingdom, with an average discount rate of 63 percent off all products for sale in 2018. That same year, Spain featured an average discount rate of 47 percent. The importance of Black Friday in the fashion industry Black Friday has become an extremely important event for the world’s leading retailers. In Spain, for instance, the sales of fashion and luxury items on Black Friday is over 400 percent higher than any other day of the year, representing one of the highest percentage changes across Europe. Generally speaking, the fashion industry has experienced a gradual increase in the number of online shoppers over the last few years, reaching 13.5 million online shoppers in 2022 as opposed to only 5.5 million in 2014.

This statistic shows the results of survey in which respondents in the United Kingdom (UK) were asked how much they plan to spend on the Black Friday/Cyber Monday sales in 2024, broken down by geographical region. Those from Greater London planned to spend the most, averaging around *** British pounds.

According to an October 2020 survey, more than half of consumers in Germany expected the average level of discounts on Black Friday and/or Cyber Monday to be between ** and ** percent. More than a third of the respondents anticipated an average discount between ** percent and ** percent during this period. Only **** percent of German consumers expected a discount less than ** percent discount on Black Friday and/or Cyber Monday.

According to an October 2020 survey, more than half of consumers in the United Kingdom (UK) expected the average level of discounts on Black Friday and/or Cyber Monday to be between ** percent and ** percent. More than a third of the respondents were more optimistic, expecting an average discount between ** percent and ** percent during this period. Only ***** of UK consumers anticipated a discount of more than ** percent on Black Friday and/or Cyber Monday.

This statistic shows the results of a survey in which respondents in Great Britain were asked how much they plan to spend on the Black Friday/Cyber Monday sales in 2024. Millennials were likely to be the biggest spenders on Black Friday 2024, with a planned spend of *** pounds on average. This planned spend was comparable with that of Generation Z, although Zoomers planned to spend seven pounds less than the preceding generation.

The highest average order value in Romania for Black Friday in 2019 was for electronics and IT&C products, totaling approximately 184.14 euros. Beauty products also had an average purchase value worth 50 euros.

While in 2022, consumers in the United States spent on average ****** U.S. dollars during the Black Friday period, this figure is set to rise in 2023, with consumers saying they will likely spend more.

In a survey conducted among Australian consumers in September 2022, around two-fifths of respondents said they typically spend around *** to *** Australian dollars during the Black Friday sales period. Only ***** percent of those surveyed indicated that they typically spend more than ***** Australian dollars during the Black Friday sales.

While the real average discount rate of some stores and online shops on Black Friday in Czechia was identical to the real discount, such as Alza.cz, Benu, Knihy Dobrovský, Lékárna.cz, or Pilulka.cz, other discount rates varied from the indicated values in 2024. The highest difference was observed in Notino's offers. While it indicated a discount rate of ** percent, the real discount rate amounted to **** percent on average.

A survey published at the end of 2017 revealed that 36 percent of Italians considered Black Friday to be just a simple deal, while approximately 25 percent said it is another consumption trend imported from the United States. Surprisingly enough, the results of the same survey also showed that four percent of Italians did not know about Black Friday, while about one in two Italians had heard of it the very same year.

Female customers and young adults spend the most

According to a survey on the same topic published in 2018, male consumers seemed to be less interested in Black Friday than female customers. The results showed that over 60 percent of the Black Friday shopping in 2017 was attributable to female customers. Furthermore, when analyzing the age of Black Friday customers, the survey showed that young adults between 25 and 34 years old accounted for 26 percent of the total Black Friday sales.

Black Friday is getting more and more popular

Black Friday marks the beginning of Christmas season shopping in the United States. However, in the last few years it was imported and started to increase in popularity also in the Old Continent. In 2018, for example, in the United Kingdom (UK), Turkey and Romania on average 66 percent of consumers declared they took part in Black Friday shopping. The shopping weekend seems to be very popular in the United Kingdom: the average expenditure was expected to be as high as 350 euros per consumer in 2018.

For 2021's Black Friday and Cyber Monday events, nearly ** percent of Swedish consumers were expecting average discounts to be anywhere between ** and ** percent. In contrast, less than one in ** consumers in Sweden expected prices to drop by an average of more than ** percent during these sales events.

According to a survey conducted in October 2024, Generation X Australians intended to spend on average *** Australian dollars per person during the 2024 Black Friday and Cyber Monday sales. Per person spending on the post-Thanksgiving sales was lowest among Baby Boomers at an intended average spend of *** Australian dollars per person.

According to a survey conducted in ** countries in 2022, ** percent of global consumers on average were thinking about taking advantage of Black Friday and Cyber Monday sales when shopping for the holiday season. Consumers in European countries, such as, Sweden, Norway, and the Netherlands, were some of the least likely to participate in Black Friday sales during the holiday season.