Market modeling estimates that BNPL transactions in France would be about ** percent higher in 2025 than in 2024. This is according to a market model released in the first quarter of 2025, which placed France among one of the average user markets in Europe for buy now, pay later. Klarna launched in France over the course of 2021, alongside other pure players such as Scalapay from Italy or Australia's Afterpay. France also has Oney and Cofidis, which offer BNPL type loans as part of their overall financial services. Downloads of the Klarna app in France grew substantially between 2021 and 2022. Note that the source does not give further indications of what the figures provided here are based on. As buy now, pay later was unregulated in many countries across the world by early 2024, transaction figures on this payment method were scarce unless a domestic financial supervisor managed to request data from individual BNPL providers.

Airport Buy-Now-Pay-Later (BNPL) Concession Market Outlook

According to our latest research, the global Airport Buy-Now-Pay-Later (BNPL) Concession market size reached USD 1.24 billion in 2024, demonstrating robust expansion driven by the digital transformation of airport retail and services. The market is forecasted to grow at a compound annual growth rate (CAGR) of 18.1% from 2025 to 2033, reaching a projected value of USD 6.07 billion by 2033. This remarkable growth is underpinned by increasing passenger traffic, rising consumer demand for flexible payment solutions, and the proliferation of digital infrastructure within airport environments. As per our latest research, the market’s upward trajectory is further reinforced by the integration of advanced fintech solutions and evolving traveler expectations for seamless, contactless transactions.

One of the primary growth drivers for the Airport BNPL Concession market is the significant rise in global air travel, particularly post-pandemic, which has revitalized airport footfall and retail activity. Airports are increasingly becoming commercial hubs, offering a variety of shopping, dining, and service experiences to travelers. The demand for flexible payment options, such as BNPL, is surging as travelers—especially millennials and Gen Z—seek more convenient and budget-friendly ways to manage their purchases during travel. The ability to split payments over time without incurring interest or fees resonates strongly with this demographic, making BNPL a preferred payment method in airport environments.

Another critical growth factor is the rapid digitalization of airport retail and service operations. As airports invest in digital transformation strategies, the integration of BNPL solutions is becoming more seamless and widespread. Retailers, food and beverage outlets, and service providers within airports are leveraging BNPL to enhance customer experience, increase average transaction values, and drive repeat business. The adoption of advanced analytics, artificial intelligence, and mobile technologies further supports the deployment of BNPL platforms, enabling real-time credit assessments and personalized offers. This digital shift is not only improving operational efficiency but also providing travelers with a frictionless and engaging purchasing journey.

Strategic collaborations between airports, BNPL providers, and concessionaires are also fueling market expansion. Leading BNPL companies are forming partnerships with major airport authorities and retail chains to embed their solutions at key touchpoints across the passenger journey. These collaborations are often supported by targeted marketing campaigns and loyalty programs, which incentivize travelers to utilize BNPL services. Additionally, the growing presence of international travelers, who are often more familiar with BNPL offerings from their home markets, is accelerating the adoption of these services in airports worldwide. Regulatory support for fintech innovation and consumer protection is further bolstering market confidence and adoption rates.

From a regional perspective, the Asia Pacific region is emerging as a key growth engine for the Airport BNPL Concession market, driven by rapid urbanization, expanding middle-class populations, and the proliferation of low-cost carriers. Major airports in countries such as China, India, and Singapore are at the forefront of BNPL adoption, leveraging cutting-edge technologies to enhance retail and service offerings. North America and Europe also represent significant markets, with established digital payment ecosystems and high consumer awareness of BNPL products. Meanwhile, the Middle East & Africa and Latin America are witnessing steady growth, supported by infrastructure investments and increasing air travel demand. Each region presents unique opportunities and challenges, shaped by local regulatory frameworks, consumer preferences, and technological maturity.

Market modeling estimates that BNPL transactions in Italy would be about ** percent higher in 2025 than in 2024. This is according to a market model released in the first quarter of 2025, which placed Italy among one of the average user markets in Europe for buy now, pay later. Klarna launched in Italy in late 2020, with domestic player Scalapay following suit in mid-2021. Scalapay downloads in Italy increasingly started to resemble those of Klarna, although the Swedish app was still more popular in 2022 and 2023. Note that the source does not give further indications of what the figures provided here are based on. As buy now, pay later was unregulated in many countries across the world by early 2024, transaction figures on this payment method were scarce unless a domestic financial supervisor managed to request data from individual BNPL providers.

Market modeling estimates that BNPL transactions in the Netherlands would be about ** percent higher in 2025 than in 2024. This is according to a market model released in the first quarter of 2025, which placed the Netherlands among one of the average user markets in Europe for buy now, pay later. The Netherlands was one of the first countries outside the Nordics that Klarna expanded to. It ranks as one of the key apps for BNPL in the Netherlands, alongside local player Riverty (formerly AfterPay, not to be confused with Australia's Afterpay). Note that the source does not give further indications of what the figures provided here are based on. As buy now, pay later was unregulated in many countries across the world by early 2025, transaction figures on this payment method were scarce unless a domestic financial supervisor managed to request data from individual BNPL providers.

BNPL Card Market Outlook

As per our latest research, the BNPL card market size reached USD 4.7 billion globally in 2024, demonstrating robust momentum driven by the increasing adoption of flexible payment solutions. The market is expected to grow at a CAGR of 22.8% from 2025 to 2033, reaching a forecasted value of USD 38.6 billion by 2033. This remarkable growth is fueled by evolving consumer payment preferences, technological advancements, and the seamless integration of BNPL services into both online and offline retail environments. The surge in digital commerce and the proliferation of fintech innovations are pivotal factors accelerating the expansion of the BNPL card industry worldwide.

One of the primary growth drivers of the BNPL card market is the rising demand for flexible and convenient payment options among millennials and Generation Z consumers. These demographics, known for their digital-savviness and preference for alternative credit solutions, are increasingly opting for BNPL cards to manage cash flow and avoid traditional credit card debt. The shift towards e-commerce, amplified by the COVID-19 pandemic, has further fueled the adoption of BNPL cards, as consumers seek instant approval, transparent repayment terms, and interest-free installments. Merchants are also leveraging BNPL cards to boost conversion rates and average order values, making them an integral component of modern retail strategies.

Technological advancement is another critical growth factor shaping the BNPL card market. The integration of artificial intelligence, machine learning, and data analytics has enabled BNPL providers to offer personalized credit limits, real-time approvals, and seamless user experiences. The rise of virtual BNPL cards, which can be instantly issued and used for online transactions, has expanded the market’s reach beyond physical retail stores. Furthermore, API-driven ecosystems and partnerships between fintech firms and established banks are enhancing interoperability, security, and compliance, thereby fostering trust and adoption among both consumers and merchants.

Regulatory support and evolving industry standards are also contributing significantly to the expansion of the BNPL card market. Governments and financial regulators in major economies are recognizing the potential of BNPL solutions to drive financial inclusion and empower underserved populations. Regulatory frameworks are being developed to ensure transparency, consumer protection, and responsible lending practices. These efforts are encouraging more financial institutions and fintech companies to enter the market, fostering healthy competition and innovation. However, compliance with evolving regulations remains a key consideration for market participants, necessitating ongoing investment in risk management and compliance infrastructure.

Regionally, the Asia Pacific region is emerging as the fastest-growing market for BNPL cards, driven by rapid urbanization, high smartphone penetration, and a burgeoning e-commerce sector. North America and Europe continue to lead in terms of market share, supported by mature digital payment ecosystems and strong consumer awareness. Latin America and the Middle East & Africa are witnessing steady growth, propelled by increasing financial inclusion initiatives and the entry of global and local BNPL providers. The regional outlook underscores the global appeal of BNPL cards, with localized strategies and partnerships proving critical to market success.

Card Type Analysis

The card type segment of the BNPL card market is bifurcated into physical BNPL cards and virtual BNPL cards, both of which are witnessing rapid adoption but catering to distinct consumer preferences. Physical BNPL cards, resembling traditional debit or credit cards, are primarily used for in-store purchases and are gaining traction among consumers who value tangible payment instruments. These cards offer the familiarity of swiping or tapping at point-of-sale terminals,

Klarna is one of the leading fintech companies offering buy now, pay later services, which let consumers pay (BNPL) for things in a series of instalments instead of all upfront. Launched in Sweden in...

In 2020, Buy Now Pay Later (BNPL) transaction values by selected providers in Australia and New Zealand crossed ** billion Australian dollars. BNPL systems have become popular as they allow customers to purchase a product immediately but pay it off in installments. The repayments can be interest-free or with minimal interest, however, late fees may accrue if repayments are not made on time. Afterpay led the race with more than ***** billion Australian dollars in BNPL transaction values and millions of active BNPL users.

 Afterpay Limited 

Afterpay is an Australian financial company that offers BNPL services both in-store and online. According to a recent survey, Afterpay was commonly used to pay in stores, restaurants, and other points of sale with smartphones in Australia. While Afterpay was launched in 2015, the company’s sales have already exceeded *** billion Australian dollars across Australia and New Zealand. Afterpay also operates in the United States, the United Kingdom, and Canada.

 What’s in store for BNPL

From the consumer perspective, there are a lot of benefits to the BNPL payment model. They only pay a small portion of the cost of a product to get it immediately, and often the repayments are interest-free. The flexibility of how frequently payments need to be made gives BNPL an advantage over credit cards. For retailers, the potential to generate more revenue and attract new customers have incentivized the use of this payment model. The trade-off, however, is that processing fees from BNPL transactions are higher than a typical Visa or Mastercard transaction, and this cost is passed on to the store. Nevertheless, the number of BNPL active merchants across Australia and New Zealand totaled almost ** thousand.