In 2023, the average engagement rate of higher education posts on Instagram was 2.43 percent, which is almost six times the overall average of 0.43 percent. Sports teams' posts also achieved higher than average interaction on Instagram, with a 1.57 percent engagement rate. Fashion and Health and Beauty brands received lower than average engagement on Instagram. On average, brands on Facebook had an engagement rate of 0.063 percent.

In 2023, Instagram influencers with between 1,000 and 10,000 followers had the highest engagement rates, amounting to 2.19 percent. The rate was lowest for mid-tier influencers with 50,000 to 500,000 followers. Lifestyle, beauty, and music were the most popular topics for Instagram influencers that year.

In 2019, fashion brands performed best on photo-sharing platform Instagram. On average, fashion brands posted 0.96 posts on Instagram per day and generated a 0.68 percent engagement rate per post, which was a higher engagement rate than on Facebook or Twitter.

According to a study of Instagram (IG) influencer engagement rates (ER) worldwide, nano influencers have been seeing the highest popularity compared to other tier profiles. Influencers who had between one to ten thousand followers had tan engagement rate of 2.19 percent in 2023. On average the ER for all studied IG influencers stood at 1.85 percent in the same year.

In the first half of 2024, nano-influencers (with between one thousand and 10 thousand followers) on Instagram in Sweden had an average engagement rate of 3.41 percent. Creators with the largest following of over one million had rates of 1.4. The regional average was just below that of nono-influencers, with 3.16 percent.

As of February 2024, the average Instagram business profile follower engagement with posts on a page was 2.18 percent. Overall, photo posts drew the highest level of engagement from page followers, having an interaction rate of 2.69 percent, while carousel posts (posts with multiple images or videos) generated a 1.16 percent engagement rate. In addition, the interaction rate for video posts on the social media platform was 2.21 percent.

Travel was the leading industry for influencer marketing engagement, averaging an engagement rate of 2.4 percent among global social media users in 2023. Beauty and sports and fitness followed with 1.95 percent and 1.6 percent, respectively. Fashion and education industries reported engagement rates of 1.53 percent and 1.21 percent.

According to a global report conducted between January 2021 and December 2023, TikTok had the highest engagement rate per post when compared to Instagram, Facebook, and X (formerly Twitter). Overall, TikTok's average engagement rate per post was 2.65 percent in 2023. Instagram's engagement rate stood at 0.7 percent in 2023, and Facebook's stood at 0.15 percent.

In the first half of 2024, nano-influencers (with between one thousand and 10 thousand followers) on Instagram in Denmark had an average engagement rate of 2.75 percent. Creators with the largest following of over one million had rates of 1.37. The regional average was just below that of nono-influencers, with 2.67 percent.

As of 2020, Instagram influencers in Latvia with between 5 and 20 thousand followers had an engagement rate which was roughly twice as high as influencers with over 100 thousand followers, at about 2.44 percent.

In the first half of 2024, nano-influencers (with between one thousand and 10 thousand followers) on Instagram in Norway had an average engagement rate of 3.57 percent. Creators with the largest following of over one million had rates of 1.19. The regional average was just below that of nono-influencers, with 3.31 percent.

Rare Beauty was the leading beauty brand on Instagram in 2023, with 64 million interactions on the platform, resulting in an overall engagement rate of 1.8 percent. Huda Beauty ranked second, with an engagement rate of 2.78 percent, followed by Sol de Janeiro with 2.95 percent.

Instagram nano-influencers with 1,000 to 5,000 followers enjoyed the highest engagement rate (ER) in the United Kingdom in 2021, with 4.59 percent. Micro-influencers with 5,000 to 20,000 followers followed with an ER of 2.26 percent. On average the engagement rate for Instagram influencers in the UK stood at 2.92 percent in 2021.

Among the various tiers of social media influencers in India, it was reported that nano influencers exhibited the highest levels of engagement with their audiences of up to four percent as of 2024. Meanwhile, the more easily discoverable tiers of influencers, that is macro and mega influencers who have a larger following, were found to engage the least with their audience.

In 2023, winter sports was the Instagram influencer category with the highest engagement rate in Latin America at 3.5 percent. Furthermore, three categories tied for second place: Comics and sketches, extreme sports and outdoor activity, and sports with a ball each had an average of 2.5 percent. According to the same source, 0.2 percent of Latin American Instagram influencers had over one million followers on that social media platform.

In 2023, nano-influencers (with between one thousand and 10 thousand followers) on Instagram in Latin America had an average engagement rate of 1.46 percent. Creators with the largest following of over one million had rates below the regional average of 1.33 percent. According to the same source, 0.2 percent of Latin American Instagram influencers had over one million followers on that social media platform.

As of 2020, the engagement rate of Instagram influencers in Croatia with fewer followers was significantly higher than those with a bigger Instagram following.

As of June 2023, influencers on Instagram with a follower count between five thousand and ten thousand had an engagement rate of about 5.17 percent in Indonesia. By comparison, influencers with a follower count of over one million had an engagement rate of around two percent.

According to a survey on influencer marketing conducted in Indonesia, nano-influencers had a median engagement rate of 4.23 percent on Instagram as of October 2022. Meanwhile, macro-influencers had a median engagement rate of 1.49 percent on the platform.

Costa Rica had the highest average engagement rate of Instagram influencers among countries in Latin America in 2021, at 2.6 percent. Uruguay followed with an engagement rate of 2.56 percent, while Mexico rounded out the top three with 2.52 percent.