The typical American picture of a family with 2.5 kids might not be as relevant as it once was: In 2023, there was an average of 1.94 children under 18 per family in the United States. This is a decrease from 2.33 children under 18 per family in 1960.
Familial structure in the United States
If there’s one thing the United States is known for, it’s diversity. Whether this is diversity in ethnicity, culture, or family structure, there is something for everyone in the U.S. Two-parent households in the U.S. are declining, and the number of families with no children are increasing. The number of families with children has stayed more or less constant since 2000.
Adoptions in the U.S.
Families in the U.S. don’t necessarily consist of parents and their own biological children. In 2021, around 35,940 children were adopted by married couples, and 13,307 children were adopted by single women.
The average American family in 2023 consisted of 3.15 persons. Families in the United States According to the U.S. Census Bureau, a family is a group of two people or more (one of whom is the householder) related by birth, marriage, or adoption and residing together; all such people (including related subfamily members) are considered as members of one family. As of 2023, the U.S. Census Bureau counted about 84.33 million families in the United States. The average family consisted of 3.15 persons in 2021, down from 3.7 in the 1960s. This is reflected in the decrease of children in family households overall. In 1970, about 56 percent of all family households had children under the age of 18 living in the household. This percentage declined to about 40 percent in 2020. The average size of a family household varies greatly from state to state. The largest average families can be found in Utah, California, and Hawaii, while the smallest families can be found in Wisconsin, Vermont and Maine.
In 2024, 34.59 percent of all households in the United States were two person households. In 1970, this figure was at 28.92 percent. Single households Single mother households are usually the most common households with children under 18 years old found in the United States. As of 2021, the District of Columbia and North Dakota had the highest share of single-person households in the United States. Household size in the United States has decreased over the past century, due to customs and traditions changing. Families are typically more nuclear, whereas in the past, multigenerational households were more common. Furthermore, fertility rates have also decreased, meaning that women do not have as many children as they used to. Average households in Utah Out of all states in the U.S., Utah was reported to have the largest average household size. This predominately Mormon state has about three million inhabitants. The Church of the Latter-Day Saints, or Mormonism, plays a large role in Utah, and can contribute to the high birth rate and household size in Utah. The Church of Latter-Day Saints promotes having many children and tight-knit families. Furthermore, Utah has a relatively young population, due to Mormons typically marrying and starting large families younger than those in other states.
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The graph illustrates the number of babies born in the United States from 1995 to 2025. The x-axis represents the years, labeled from '95 to '25, while the y-axis shows the annual number of births. Over this 30-year period, birth numbers peaked at 4,316,233 in 2007 and reached a low of 3,596,017 in 2023. The data reveals relatively stable birth rates from 1995 to 2010, with slight fluctuations, followed by a gradual decline starting around 2017. The information is presented in a line graph format, effectively highlighting the long-term downward trend in U.S. birth numbers over the specified timeframe.
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Context
The dataset tabulates the data for the Person County, NC population pyramid, which represents the Person County population distribution across age and gender, using estimates from the U.S. Census Bureau American Community Survey (ACS) 2019-2023 5-Year Estimates. It lists the male and female population for each age group, along with the total population for those age groups. Higher numbers at the bottom of the table suggest population growth, whereas higher numbers at the top indicate declining birth rates. Furthermore, the dataset can be utilized to understand the youth dependency ratio, old-age dependency ratio, total dependency ratio, and potential support ratio.
Key observations
When available, the data consists of estimates from the U.S. Census Bureau American Community Survey (ACS) 2019-2023 5-Year Estimates.
Age groups:
Variables / Data Columns
Good to know
Margin of Error
Data in the dataset are based on the estimates and are subject to sampling variability and thus a margin of error. Neilsberg Research recommends using caution when presening these estimates in your research.
Custom data
If you do need custom data for any of your research project, report or presentation, you can contact our research staff at research@neilsberg.com for a feasibility of a custom tabulation on a fee-for-service basis.
Neilsberg Research Team curates, analyze and publishes demographics and economic data from a variety of public and proprietary sources, each of which often includes multiple surveys and programs. The large majority of Neilsberg Research aggregated datasets and insights is made available for free download at https://www.neilsberg.com/research/.
This dataset is a part of the main dataset for Person County Population by Age. You can refer the same here
Important Note: This item is in mature support as of June 2023 and will be retired in December 2025. This map shows the average amount spent on child care per household in the U.S. in 2022 in a multiscale map (by country, state, county, ZIP Code, tract, and block group).The pop-up is configured to include the following information for each geography level:Average annual amount spent per household on child careAverage annual amount spent per household on different child care servicesPermitted use of this data is covered in the DATA section of the Esri Master Agreement (E204CW) and these supplemental terms.
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The global kid leashes market size was USD XX Billion in 2023 and is projected to reach USD XX Billion by 2032, expanding at a CAGR of XX% during 2024–2032. The market growth is attributed to the increasing awareness about child safety across the globe.
Growing awareness about child safety is expected to boost the market in the coming years. High-profile cases of missing children and accidents involving unsupervised children have driven this trend. Parents are increasingly turning to kid leashes as a preventive measure to ensure their child's safety in crowded public spaces.
The advent of Artificial Intelligence (AI) has significantly transformed the kid leashes market, bringing about a paradigm shift in the way products are designed, marketed, and consumed. AI impact is evident in the development of smart kid leashes that offer enhanced safety features such as GPS tracking, distance alerts, and biometric recognition. These advancements provide parents with real-time information about their child's location and movements, thereby increasing the product's utility and appeal.
AI has revolutionized marketing strategies in the market. Through the use of predictive analytics and consumer behavior analysis, companies tailor their marketing campaigns to target specific demographics effectively. AI plays a crucial role in supply chain management, enabling companies to forecast demand accurately, manage inventory efficiently, and streamline their distribution channels. This reduces operational costs and ensures timely delivery of products, thereby enhancing customer satisfaction. Therefore, AI has undeniably reshaped the market, driving innovation, improving marketing efficacy, and optimizing supply chain operations.
The fertility rate of a country is the average number of children that women from that country will have throughout their reproductive years. In the United States in 1800, the average woman of childbearing age would have seven children over the course of their lifetime. As factors such as technology, hygiene, medicine and education improved, women were having fewer children than before, reaching just two children per woman in 1940. This changed quite dramatically in the aftermath of the Second World War, rising sharply to over 3.5 children per woman in 1960 (children born between 1946 and 1964 are nowadays known as the 'Baby Boomer' generation, and they make up roughly twenty percent of todays US population). Due to the end of the baby boom and increased access to contraception, fertility reached it's lowest point in the US in 1980, where it was just 1.77. It did however rise to over two children per woman between 1995 and 2010, although it is expected to drop again by 2020, to just 1.78.
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The global kids tableware market size was USD XX Billion in 2023 and is likely to reach USD XX Billion by 2032, expanding at a CAGR of XX% during 2024–2032. The market growth is attributed to the rising popularity of theme-based tableware.
The kids tableware market is experiencing a significant surge, driven by an increasing focus on child-friendly designs and safety features. This growth is a direct result of the rising demand for innovative and attractive tableware products that not only appeal to children but also ensure their safety and convenience.
In recent years, the market has seen a proliferation of tableware items specifically designed for kids, ranging from plates, bowls, and cups to cutlery sets. These products, often characterized by vibrant colors, engaging designs, and child-friendly themes, are increasingly becoming a staple in households with children.
One of the key driving factors behind the rapid growth of market is the rising awareness among parents about the importance of using appropriate tableware for their kids. Parents are now conscious about choosing products that are free from harmful chemicals, easy to handle, and withstand rough usage, thereby ensuring the safety and well-being of their children.
Artificial Intelligence (AI) significantly transforms the kids tableware market, driving innovation and efficiency. AI-powered tools and techniques enable manufacturers to understand consumer behavior better, leading to the production of appealing and safer products.
AI algorithms analyze vast amounts of data to identify patterns and trends in consumer preferences,
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The global kids underwear market size was USD XX Billion in 2023 and is likely to reach USD XX Billion by 2032, expanding at a CAGR of XX% during 2024–2032. The market is propelled by the expansion of clothing industry.
Increasing awareness among parents about the importance of comfort and quality in children’s apparel is expected to drive the market during the assessment period. This segment has seen a significant shift towards fabrics that are soft, hypoallergenic, and free from harmful chemicals, catering to the delicate skin of children. The market is also witnessing a trend towards eco-friendly materials, as sustainability becomes a priority for consumers. This shift is creating opportunities for brands that emphasize organic and natural fabric choices, aligning with broader consumer preferences for environmentally responsible products.
Growing demand for attractive designs and character-based merchandise is another key trend in the kids' underwear market. Young consumers are often drawn to products featuring popular cartoon characters, superheroes, or themes from their favorite shows and movies. This has led manufacturers to collaborate with entertainment companies to produce licensed merchandise, which not only appeals to children but also encourages them to wear the garments. Additionally, the introduction of bright colors, fun patterns, and innovative designs plays a crucial role in the purchasing decisions of both parents and children.
Rising focus on specialized features for enhanced comfort and functionality is shaping the development of kids' underwear. Manufacturers are innovating with features such as tag-free labels, flat seams, and moisture-wicking fabrics to enhance the comfort level for active children. There is also an increasing variety of products tailored for specific needs, including underwear with adjustable waistbands for growing children and styles designed for potty training, providing practical solutions for parents and comfort for children. These advancements are broadening the market, making it responsive to the diverse needs of young consumers.
The use of artificial intelligence is likely to boost the kids underwear market. AI-driven analytics enable brands to predict and respond to changing fashion trends and consumer preferences s
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The global kid snacks market size was USD 61.9 Billion in 2023 and is projected to reach USD 123.7 Billion by 2032, expanding at a CAGR of 8% during 2024–2032. The market is driven by increasing parental concern for nutritional intake and the rising demand for organic and non-GMO snack options.
Increasing consumer awareness regarding the health benefits of organic and non-GMO snacks propels the market. Parents prioritize these snacks to avoid the intake of harmful pesticides and genetically modified organisms in their children's diet.
In February 2024, Once Upon a Farm, a premier brand in childhood nutrition, revealed its venture into the baby and toddler snack sector. Starting March 2024, the brand will enhance its range of organic, non-GMO, and no-added-sugar offerings with the introduction of three snack lines—Fruit & Veggie Puffs, Coconut Melts, and Tractor Wheels Toddler Soft-Baked Bars—each featuring three unique recipes.
Manufacturers are expanding their product lines to include certified organic and non-GMO ingredients, thereby ensuring product safety and nutritional value. Regulatory bodies across various countries are setting stringent standards for organic certification, further legitimizing the market and boosting consumer confidence in these products.
These regulations and standards set by industry official organizations across the world are expected to impact the market. One such is, the Closer to Zero action plan by the US Food and Drug Administration (FDA).
This plan is aimed at reducing harmful contaminants in children's foods, impacting the market. This regulation is likely to push manufacturers toward stricter quality control and product reformulation, elevating production costs but boosting consumer trust in safer, healthier snack options.
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The total fertility rate of the world has dropped from around 5 children per woman in 1950, to 2.2 children per woman in 2025, which means that women today are having fewer than half the number of children that women did 75 years ago. Replacement level fertility This change has come as a result of the global demographic transition, and is influenced by factors such as the significant reduction in infant and child mortality, reduced number of child marriages, increased educational and vocational opportunities for women, and the increased efficacy and availability of contraception. While this change has become synonymous with societal progress, it does have wide-reaching demographic impact - if the global average falls below replacement level (roughly 2.1 children per woman), as is expected to happen in the 2050s, then this will lead to long-term population decline on a global scale. Regional variations When broken down by continent, Africa is the only region with a fertility rate above the global average, and, alongside Oceania, it is the only region with a fertility rate above replacement level. Until the 1980s, the average woman in Africa could expect to have 6-7 children over the course of their lifetime, and there are still several countries in Africa where women can still expect to have 5 or more children in 2025. Historically, Europe has had the lowest fertility rates in the world over the past century, falling below replacement level in 1975. Europe's population has grown through a combination of migration and increasing life expectancy, however even high immigration rates could not prevent its population from going into decline in 2021.
The average planned back-to-school spending per household in the United States gradually increased year-on-year, reaching about ****** U.S. dollars in 2023. While this was an increase of over ****** dollars since the beginning of the survey period in 2004, the numbers had begun to fall back down by 2025. That year, U.S. consumers planned to spend an average of *** U.S. dollars on back-to-school purchases. Spending breakdown In 2025, parents planned to spend the most on electronics or computer-related equipment, with average household spending expected to reach just over *** U.S. dollars. Although parents relied on several kinds of outlets for back-to-school supplies, the leading location for such items was online. More than **** of respondents planned to undertake their shopping there. Department stores stood in second place. Back-to-school vs. back-to-college spending While parents planned to spend hundreds of dollars to send their children back to school, college students and their families were willing to spend even more. In 2025, the average household spend for back-to-college was expected to equal more than ***** U.S. dollars.
In 2023, there were about 15.09 million children living with a single mother in the United States, and about 3.05 million children living with a single father. The number of children living with a single mother is down from its peak in 2012, and the number of children living with a single father is down from its peak in 2005.
Marriage and divorce in the United States
Despite popular opinion in the United States that “half of all marriages end in divorce,” the divorce rate in the U.S. has fallen significantly since 1992. The marriage rate, which has also been decreasing since the 1990s, was still higher than the divorce rate in 2021. Half of all marriages may not end in divorce, but it does seem that fewer people are choosing to get married in the first place.
New family structures
In addition to a falling marriage rate, fewer people in the U.S. have children under the age of 18 living in the house in comparison to 1970. Over the past decade, the share of families with children under 18, whether that be married couples or single parents, has stayed mostly steady, although the number of births in the U.S. has also fallen.
While the standard image of the nuclear family with two parents and 2.5 children has persisted in the American imagination, the number of births in the U.S. has steadily been decreasing since 1990, with about 3.6 million babies born in 2023. In 1990, this figure was 4.16 million. Birth and replacement rates A country’s birth rate is defined as the number of live births per 1,000 inhabitants, and it is this particularly important number that has been decreasing over the past few decades. The declining birth rate is not solely an American problem, with EU member states showing comparable rates to the U.S. Additionally, each country has what is called a “replacement rate.” The replacement rate is the rate of fertility needed to keep a population stable when compared with the death rate. In the U.S., the fertility rate needed to keep the population stable is around 2.1 children per woman, but this figure was at 1.67 in 2022. Falling birth rates Currently, there is much discussion as to what exactly is causing the birth rate to decrease in the United States. There seem to be several factors in play, including longer life expectancies, financial concerns (such as the economic crisis of 2008), and an increased focus on careers, all of which are causing people to wait longer to start a family. How international governments will handle falling populations remains to be seen, but what is clear is that the declining birth rate is a multifaceted problem without an easy solution.
The statistic shows the 20 countries with the lowest fertility rates in 2024. All figures are estimates. In 2024, the fertility rate in Taiwan was estimated to be at 1.11 children per woman, making it the lowest fertility rate worldwide. Fertility rate The fertility rate is the average number of children born per woman of child-bearing age in a country. Usually, a woman aged between 15 and 45 is considered to be in her child-bearing years. The fertility rate of a country provides an insight into its economic state, as well as the level of health and education of its population. Developing countries usually have a higher fertility rate due to lack of access to birth control and contraception, and to women usually foregoing a higher education, or even any education at all, in favor of taking care of housework. Many families in poorer countries also need their children to help provide for the family by starting to work early and/or as caretakers for their parents in old age. In developed countries, fertility rates and birth rates are usually much lower, as birth control is easier to obtain and women often choose a career before becoming a mother. Additionally, if the number of women of child-bearing age declines, so does the fertility rate of a country. As can be seen above, countries like Hong Kong are a good example for women leaving the patriarchal structures and focusing on their own career instead of becoming a mother at a young age, causing a decline of the country’s fertility rate. A look at the fertility rate per woman worldwide by income group also shows that women with a low income tend to have more children than those with a high income. The United States are neither among the countries with the lowest, nor among those with the highest fertility rate, by the way. At 2.08 children per woman, the fertility rate in the US has been continuously slightly below the global average of about 2.4 children per woman over the last decade.
Over the past 30 years, the birth rate in the United States has been steadily declining, and in 2023, there were 10.7 births per 1,000 of the population. In 1990, this figure stood at 16.7 births per 1,000 of the population. Demographics have an impact The average birth rate in the U.S. may be falling, but when broken down along ethnic and economic lines, a different picture is painted: Native Hawaiian and other Pacific Islander women saw the highest birth rate in 2022 among all ethnicities, and Asian women and white women both saw the lowest birth rate. Additionally, the higher the family income, the lower the birth rate; families making between 15,000 and 24,999 U.S. dollars annually had the highest birth rate of any income bracket in the States. Life expectancy at birth In addition to the declining birth rate in the U.S., the total life expectancy at birth has also reached its lowest value recently. Studies have shown that the life expectancy of both men and women in the United States has been declining over the last few years. Declines in life expectancy, like declines in birth rates, may indicate that there are social and economic factors negatively influencing the overall population health and well-being of the country.
This statistic shows the median household income in the United States from 1990 to 2023 in 2023 U.S. dollars. The median household income was 80,610 U.S. dollars in 2023, an increase from the previous year. Household incomeThe median household income depicts the income of households, including the income of the householder and all other individuals aged 15 years or over living in the household. Income includes wages and salaries, unemployment insurance, disability payments, child support payments received, regular rental receipts, as well as any personal business, investment, or other kinds of income received routinely. The median household income in the United States varies from state to state. In 2020, the median household income was 86,725 U.S. dollars in Massachusetts, while the median household income in Mississippi was approximately 44,966 U.S. dollars at that time. Household income is also used to determine the poverty line in the United States. In 2021, about 11.6 percent of the U.S. population was living in poverty. The child poverty rate, which represents people under the age of 18 living in poverty, has been growing steadily over the first decade since the turn of the century, from 16.2 percent of the children living below the poverty line in year 2000 to 22 percent in 2010. In 2021, it had lowered to 15.3 percent. The state with the widest gap between the rich and the poor was New York, with a Gini coefficient score of 0.51 in 2019. The Gini coefficient is calculated by looking at average income rates. A score of zero would reflect perfect income equality and a score of one indicates a society where one person would have all the money and all other people have nothing.
In 2023, there were around 15.18 million families with a female householder and no spouse present in the United States, an increase from the previous year. You can get an overview on the total number of households in the U.S. here.
This statistic shows the average dollar amount U.S. parents expected to spend on back-to-school items in 2025, broken down by category. In 2025, parents expected to spend on average almost 250 U.S. dollars on their children's back-to-school clothing and accessories.
The typical American picture of a family with 2.5 kids might not be as relevant as it once was: In 2023, there was an average of 1.94 children under 18 per family in the United States. This is a decrease from 2.33 children under 18 per family in 1960.
Familial structure in the United States
If there’s one thing the United States is known for, it’s diversity. Whether this is diversity in ethnicity, culture, or family structure, there is something for everyone in the U.S. Two-parent households in the U.S. are declining, and the number of families with no children are increasing. The number of families with children has stayed more or less constant since 2000.
Adoptions in the U.S.
Families in the U.S. don’t necessarily consist of parents and their own biological children. In 2021, around 35,940 children were adopted by married couples, and 13,307 children were adopted by single women.