In 2024, consumers in the United States expected to spend over 1,000 U.S. dollars on holiday gifts on average. This is the first time the projected spending estimate reached that 1,000-dollar-mark. Holiday shopping The Christmas, or holiday season, is the single most critical sales period of the year for many retailers: this period includes days, such as Black Friday and Cyber Monday, and an increasing amount of Americans also shop online during this busy time. An incredible shopping hubbub is produced during this period, with a staggering ** percent of U.S. consumers having said they intended to buy something during the Christmas season in 2024. Gift cards and vouchers Christmas is a public holiday in the United States and is celebrated on December 25th each year. It is known as a big economic stimulus for many people to purchase Christmas gifts for their beloved family and friends. After Christmas and New Year’s Eve, retail sales often peak again in January as many people redeem their received Christmas gift cards and vouchers. In fact, over **** of U.S. consumers planned to buy gift cards or gift certificates for others. It is a popular gifting option, with many Americans indicating that it can be very convenient.
In 2024, about 52 percent of consumers in the United States intended to spend roughly the same amount of money on Christmas goods as they did in the respective previous year. A quarter of American respondents intended to spend less for Christmas, whilst 20 percent expected to spend more. Christmas celebrations in the U.S. In the United States, Christmas is one of the biggest holidays of the year: according to a survey, roughly eight and a half out of 10 Americans stated they would celebrate the holiday. Only about 10 percent of Americans were not planning to partake in any celebrations. Holiday promotions In the past few years, holiday retail sales in the United States have skyrocketed. In 2023, U.S. holiday retail sales figures reached just over 950 billion U.S. dollars, which was an increase of some 20 billion just compared to the year before. The winter holiday season includes shopping occasions, such as Black Friday and Cyber Monday. On days such as these, retail products are somewhat to significantly cheaper, making them opportune moments for holiday shopping. When asked when they would likely start their holiday shopping, about 40 percent of U.S. consumers said they would begin in November already, i.e., when these major sales events take place.
According to a recent study, average spending per head during the Christmas period in 2023 is expected to vary between just below 700 British pounds in North East to around 980 British pounds in London in the United Kingdom (UK).
In 2024, about 52 percent of consumers in the United States intended to spend roughly the same amount of money on Christmas goods as they did in the respective previous year. A quarter of American respondents intended to spend less for Christmas, whilst 20 percent expected to spend more. Christmas celebrations in the U.S. In the United States, Christmas is one of the biggest holidays of the year: according to a survey, roughly eight and a half out of 10 Americans stated they would celebrate the holiday. Only about 10 percent of Americans were not planning to partake in any celebrations. Holiday promotions In the past few years, holiday retail sales in the United States have skyrocketed. In 2023, U.S. holiday retail sales figures reached just over 950 billion U.S. dollars, which was an increase of some 20 billion just compared to the year before. The winter holiday season includes shopping occasions, such as Black Friday and Cyber Monday. On days such as these, retail products are somewhat to significantly cheaper, making them opportune moments for holiday shopping. When asked when they would likely start their holiday shopping, about 40 percent of U.S. consumers said they would begin in November already, i.e., when these major sales events take place.
In the 2024 holiday season, the average Christmas spending on gifts in the United Kingdom (UK) was forecast to be slightly higher compared to the previous year, although this wasn't the case for all categories. In 2024, UK consumers were expected to spend the most money on toys, at around ** British pounds on a per capita basis.
In the 2024 holiday season, the average Christmas spending on gifts in the United Kingdom (UK) was forecast to be slightly higher compared to the previous year, although this wasn't the case for all categories. In 2024, UK consumers were expected to spend the most money on toys, at around 40 British pounds on a per capita basis.
In 2024, consumers in the United States expected to spend over 1,000 U.S. dollars on holiday gifts on average. This is the first time the projected spending estimate reached that 1,000-dollar-mark. Holiday shopping The Christmas, or holiday season, is the single most critical sales period of the year for many retailers: this period includes days, such as Black Friday and Cyber Monday, and an increasing amount of Americans also shop online during this busy time. An incredible shopping hubbub is produced during this period, with a staggering 95 percent of U.S. consumers having said they intended to buy something during the Christmas season in 2024. Gift cards and vouchers Christmas is a public holiday in the United States and is celebrated on December 25th each year. It is known as a big economic stimulus for many people to purchase Christmas gifts for their beloved family and friends. After Christmas and New Year’s Eve, retail sales often peak again in January as many people redeem their received Christmas gift cards and vouchers. In fact, over half of U.S. consumers planned to buy gift cards or gift certificates for others. It is a popular gifting option, with many Americans indicating that it can be very convenient.
Of the average household Christmas budget in Canada, the majority is spent on gifts, according to data compiled in 2023. Decorations were calculated to be the next biggest expenditure, only narrowly beating food. The budget for this data refers to the calculated cost of how much the average Canadian spends on Christmas items, rather than the budget Canadian holiday shoppers set for themselves. Canadian Christmas budgets The holiday season is a busy time in the retail sector, with consumers typically spending more than usual. With so many presents to buy, special events, parties, and gatherings, it is no wonder that the majority of consumers spend even more than they planned for over the Christmas period. A fair share of shoppers exceeded their budget by over ************ Canadian dollars. But it would appear this spending comes from a place of love, as the consumers in Canada planned to spend the most money on their family. The lingering effects of COVID-19 Whilst it looks like Christmas will not be affected by coronavirus as much as in 2020, consumers still have reservations going into the holiday shopping season, above all crowded stores, and the risks that being in close proximity with many people brings. A further, indirect result of the pandemic is the delayed supply chain. Many shoppers worry that their goods will not reach them in time for Christmas, or that they may not be available at all.
In 2024, Italians will spend on average 207 euros per capita on Christmas gifts. This consists of a peak in the depicted timeline and especially compared to 2021, when this figure added up to 158 euros.
The planned expenses for annual Christmas presents in Germany amounted to just over *** euros per person in 2024. This was an increase of almost ** euros compared to the previous year.
This statistic shows the results of a survey conducted in the United States in October to November 2024. U.S. consumers were asked how much they usually plan to spend on Christmas gifts for their children. During the survey, 16 percent of the respondents said that they plan to spend more that $200 on Christmas gifts per child.
In 2024, consumers in Italy were forecast to spend an average of about -1.3 percent more over the Christmas period compared to last year's holiday season. In 2021, retail sales in the country increased by nearly four percent compared to 2020.
Consumers in the United States expected to spend on average roughly 1,638 U.S. dollars on others and themselves over the 2024 holiday season, over the categories of gifts, travel, and entertainment. This is an increase of around 100 dollars from the previous year.
Young Hungarians' expenditure on Christmas presents increased considerably over the observed period, partially due to rising consumer prices and increased salaries. In 2023, ** to 29-year-old Hungarians spent an average of ****** forints on Christmas gifts.
In the United Kingdom (UK) in 2023, Aldi was the cheapest food retailer to purchase Christmas dinner from. Ingredients for a Christmas dinner from Aldi cost an average of 33.80 British pounds, followed closely by Lidl at 33.84 British pounds. Christmas dinner favorites A 2023 survey showed that the majority of UK consumers intended to have roast potatoes as a part of their Christmas dinner. Roast potatoes were the most popular dish by far. Turkey was the most popular meat, with about 62 percent of consumers saying they were planning to eat it on Christmas. Christmas spending Although gifts comprise the majority of Christmas spending in the UK, food is still a significant expenditure for many adults. In 2022, food and drink were the second-largest expense after gifts: average household expenditure on food and drink during the Christmas period reached 100 British pounds. On average, consumers spent the same amount on socializing as food and beverages. London's consumers spent the most during Christmas, with just over 973 British pounds spent per person.
This year, the highest spending on Christmas gifts in Europe is expected to occur in the United Kingdom (UK), where shoppers are expected to spend an average of *** euros on Christmas gifts. Those living in the Netherlands are set to have the cheapest Christmas when it comes to gift-giving, with an expected spend of *** euros. The European average sits at *** euros for Christmas gifts.
Overall expenses for general Christmas celebrations in the UK are expected to exceed *** euros.
Online Christmas
The same survey found out that invariably, gifts make up the biggest part of Christmas spending by consumers, followed closely by on food. Consumers were expecting to make their Christmas shopping predominantly in-store, however, online channels showed prospects for growth. The average online Christmas budget increased by *** percent, compared to just *** percent improvement expected in in-store shopping for Christmas.
European Christmas retail spending stalls
Typically, during the last quarter of the year, retail sector sees spikes in spending. In 2017 and 2018, Christmas retail spending in Europe saw growth rates of *** percent. This Christmas, however, spending is forecast to stagnate, and drop from the previous levels for many European countries.
According to the results of a survey carried out in 2024, Spanish families had one of the highest budgets for Christmas gifts that year, nearly *** euros. French families planned to spend slightly over *** euros.
In 2024, a considerable share of consumers in the United States intended to look for ways to save money when buying products and gifts during the Christmas season, due to the impact of inflation. Notably, about 60 percent of surveyed U.S. shoppers said they would look for sales more than usual, while about 33 percent said they would buy less expensive gifts this time around. Four in 10 respondents said they would not change how they shopped for the holidays. Inflation across the globe The ripple effect of COVID-19, the Russian invasion of Ukraine, as well as other contributing factors, had been felt all over the world in 2022 and 2023. In the United States, for example, the average price of a basket of goods went up by some eight percent in 2022, a considerable jump compared to previously measured annual inflation rates. In similar fashion, the European Union contended with an inflation increase of over nine percent. ”This used to be cheaper” It comes to no surprise that a sudden and lingering spike in consumer goods prices leads to changes in consumer spending and behavior. From making changes to how much one spends on non-essential goods to being extra mindful when browsing in-store, the average shopper remains, and is likely to remain, concerned about rising prices and their ability to purchase goods for the foreseeable future.
In 2024, consumers in the United States planned to spend an average of just under six weeks shopping during the holiday season. This is about the same as the previous two years, but a decrease compared to 2019, for example. That year, Americans expected to complete their holiday shopping in about seven and a half weeks on average.
According to a 2022 survey, adults in Great Britain were planning to spend about 100 pounds on travel over the Christmas period, a third less than the expected spend in the previous year. The biggest expected expenditure was on gifts, at around *** pounds on average.
In 2024, consumers in the United States expected to spend over 1,000 U.S. dollars on holiday gifts on average. This is the first time the projected spending estimate reached that 1,000-dollar-mark. Holiday shopping The Christmas, or holiday season, is the single most critical sales period of the year for many retailers: this period includes days, such as Black Friday and Cyber Monday, and an increasing amount of Americans also shop online during this busy time. An incredible shopping hubbub is produced during this period, with a staggering ** percent of U.S. consumers having said they intended to buy something during the Christmas season in 2024. Gift cards and vouchers Christmas is a public holiday in the United States and is celebrated on December 25th each year. It is known as a big economic stimulus for many people to purchase Christmas gifts for their beloved family and friends. After Christmas and New Year’s Eve, retail sales often peak again in January as many people redeem their received Christmas gift cards and vouchers. In fact, over **** of U.S. consumers planned to buy gift cards or gift certificates for others. It is a popular gifting option, with many Americans indicating that it can be very convenient.