Although the results were close, the industry in the United States where customers were most likely to leave their current provider due to poor customer service appears to be cable television, with a 25 percent churn rate in 2020.

Churn rate

Churn rate, sometimes also called attrition rate, is the percentage of customers that stop utilizing a service within a time given period. It is often used to measure businesses which have a contractual customer base, especially subscriber-based service models.

This graph displays the average monthly churn rate for top wireless carriers in the United States from the first quarter of 2013 to the third quarter of 2018. The average monthly churn rate of Verizon Wireless was at **** percent in the third quarter of 2018. Churn rates of wireless carriers - additional information The average monthly churn rate of wireless carriers refers to the average percentage of subscribers that cease to use the company’s services per month. The churn rate is used as an indicator of the health and loyalty of a company’s subscriber base and the lower the churn rate, the better the outlook is for the company. Verizon Wireless was the company with the lowest churn rate in the U.S. from 2013 to 2016. This success can be seen in the company’s revenue, with wireless services earning Verizon almost ** billion U.S. dollars in 2016 alone. AT&T’s churn rate in the fourth quarter of 2016 stood at **** percent, the third lowest of all the wireless carriers in the U.S. The Texas-based company’s churn rate has remained relatively stable in recent years, although it has risen slightly since it was at its lowest of **** percent in 2010 and 2015. The number of wireless subscribers of AT&T has nevertheless continued to grow, with the ***** million customers in 2016 marking the company’s highest ever total to date. Of these wireless subscribers **** million held a postpaid subscription in comparison to just **** million who were prepaid subscribers. At *** percent, Sprint Nextel was the wireless carrier with the highest churn rate in the U.S. in 2016. This high churn rate can be attributed to Sprint Nextel’s prepaid customer segment because whilst the postpaid churn rate has stayed mostly below *** since the start of 2008, the prepaid churn rate stood at **** percent in the first quarter of 2016. Although this churn rate has come down more recently after its peak at **** percent at the start of 2008, it still remains higher than the company average and the respective churn rates of its competitors.

In the third quarter of 2024, the total average churn rate was *** percent per month. The churn rate refers to the share of customers who discontinued their subscriptions in relation to the average number of customers in the period of consideration. This graph shows the monthly churn rate of Deutsche Telekom in the mobile communications segment from the first quarter of 2009 to the third quarter of 2024.

The wireless telecommunication carrier industry has witnessed significant shifts recently, driven by evolving consumer demands and technological advancements. The popularity of smartphones and rising data consumption habits have mainly driven growth. Households have chosen to disconnect their landlines to cut costs and receive network access away from home. Industry revenue was bolstered during the current period by a surge in mobile internet demand. The revival of unlimited data and call plans prompted industry-wide adjustments to pricing and data offerings. While competition has intensified, leading to price wars and slender margins, carriers have embraced bundled offerings of value-added services, like streaming subscriptions, to distinguish themselves. Despite these efforts, revenue growth remains sluggish amid high operational costs and a saturated market. Overall, Wireless Telecommunications Carriers' revenue has modestly grown at an annualized rate of 0.1% to total $340.3 billion in 2025, when revenue will climb an estimated 6.0%, as the early shift to fifth-generation (5G) enables businesses to renegotiate the current product-price paradigm with consumers. The industry is defined by a transition from primarily providing voice services to focusing on providing data services. Technological change, namely the shift from fourth-generation (4G) wireless data services to 5G, continues to shape the industry. Companies expand scope through mergers and acquisitions, acquiring spectrum and niche customer bases. The battle for wireless spectrum intensified as 5G technology became a focal point, requiring carriers to secure valuable frequency bands through hefty investments. For instance, Verizon's $45 billion expenditure in the C-band spectrum auction highlights the critical importance of spectrum acquisition. While Federal Communications Commission (FCC) regulations have curtailed large-scale consolidations, strategic alliances and mergers have been common to share infrastructure and expand market reach. Also, unlimited data plans have shaken up cost structures and shifted consumers to new providers. Following the expansion of unlimited data and calls, profit is poised to inch downward as the cost of acquiring new customers begins to mount. Profitability is additionally hindered by supply chain disruptions, which still loom large, as equipment delays and price hikes impact rollout timeliness. Industry revenue is forecast to incline at an annualized 5.4% through 2030, totaling an estimated $443.5 billion, driven by the expansion of mobile devices using data services and increasing average revenue per user. As the rollout of 5G networks increases the speed of wireless data services, more consumers will view on-the-go internet access as an essential function of mobile phones. Moving forward, the industry landscape will be characterized by the heightened competition among carriers for wireless spectrum, an already scarce resource and efforts to connect more Americans in remote parts of the country to fast and reliable internet. Subscriber saturation presents a formidable challenge, compelling carriers to focus on existing customers and innovative service packages. Companies like AT&T and Verizon are pioneering flexible infrastructure projects, which could redefine the industry’s operational efficiency. Despite facing spectrum supply limitations, the industry is poised to benefit from seamless connectivity solutions for various sectors, potentially redefining wireless carriers’ roles in an increasingly interconnected world.

More than ever, Canadian consumers expect to be connected everywhere, all the time, bringing nearly the entire population to subscribe to a mobile service. Wireless telecommunication carriers have capitalized on this accelerating use of data, as they're the bridge connecting users to the critical mobile networks they need. Still, while telecommunication providers were essential for Canadians to remain connected during the pandemic, revenue fell as in-person visits to retail stores plummeted. Wireless carriers have struggled to strengthen revenue since, even as data usage ramps up nationwide following upticks in travel and hybrid work environments. Steep competition between companies and sky-high capital investments in building, upgrading and maintaining 5G infrastructure limit revenue growth. Industry revenue has been declining at a CAGR of 1.7% to an estimated $32.8 billion – including an expected jump of 0.8% in 2024 – when profit is set to total 36.1%. As regulatory agencies look to bolster competition, new competitive dynamics are unfolding in the wireless market. Concerns regarding Rogers' acquisition of Shaw pressured the company to sell off Shaw's wireless business – but don't ease qualms about the historic acquisition's potential anticompetitive impact. On another note, efforts by the CRTC strive to make the wireless market competitive for companies. CTRC's measures are accelerating competition by opening the door for smaller, regional wireless providers, ensuring access to data for MVNO users and preventing provisions restricting access to regional companies. Canada's Competition Bureau is also pressuring the CRTC to introduce more measures – like lowering costs to change providers – to make the industry friendlier to consumers. Ongoing rollouts of 5G networks – and the billions necessary to implement them – will characterize the industry moving forward. Cord-cutting trends, in unison with expansions in the smartphone market, will continue to drive industry growth as consumers view on-the-go internet access as an essential function of mobile phones. The industry's leading telecoms will vie to offer the best balance of price with high-speed 5G networks. Attracting new customers will be more challenging as smartphone saturation peaks – pressuring carriers to offer more competitive data packages to pull new users from rivals. Expanding high-speed mobile access to rural areas will also be a focal point of the industry, with government support helping carriers complete the infrastructure projects. In all, revenue will expand at a CAGR of 2.2% to an estimated $36.7 billion in 2029.

T-Mobile reported a prepaid customer churn rate of **** percent in the United States in the first quarter of 2025. This was a decrease in comparison to the last two quarters of 2024. The company's prepaid churn rate has fallen over recent years, having peaked at over **** percent in the final quarter of 2014.

Over the five years through 2024-25, wired telecommunications carriers' revenue is set to contract at a compound annual rate of 5.3% to £15.2 billion. The slump in revenue has been driven by a drop in landline use, intensifying competition among providers, stimulating price reductions and the shift towards wireless connections as they improve in speed. The proliferation of mobile phones has dampened demand for wired telecom, exacerbated by innovations like the rollout of 5G. As consumers shifted to more readily available wireless options, revenue from traditional wired services took a hit. Alongside this, the Local Loop Unbundling has made it easier for new entrants to the market, intensifying competition for established carriers. Nevertheless, demand for fast, reliable connections and expanding full-fibre network services have kept demand fairly strong. Mobile and digital technologies are becoming more popular at the expense of wired telecommunications services, like landline telephony. Providers have attempted to mitigate lower demand for wired telecoms by bundling traditional telecommunication offerings with more popular services — for example, they’ll offer phone services in combination with their internet packages. However, this has come at the expense of average revenue per user (ARPU). Lower line rental charges have been further depleted thanks to Ofcom regulations to boost transparency in pricing mechanisms. Despite significant price hikes being made by most providers, revenue dipped over the two years through 2023-24, as users traded down to cheaper deals and cut out some bundled services from their contracts. In 2024-25, optimism among consumers and businesses will support a return to growth — revenue is estimated to climb by 1.5%. Still, network investments, high competition and lower ARPU will constrain the average profit margin. Wired telecoms providers are shifting towards a broadband-first fixed network business model. The value of wired telecommunications will likely continue declining while alternative options, like wireless VoIP and cloud computing, flourish. Still, revenue is forecast to swell at a compound annual rate of 1.7% over the five years through 2029-30 to £16.6 billion. Wired broadband will remain vital for all households, with annual price rises set to sustain revenue growth. The ongoing roll-out of 5G networks presents a major threat to wired telecom providers, as downstream clients look set to increasingly adopt advanced wireless telecommunications. Regulatory pressures from Ofcom will likely further reduce line rental prices for UK consumers and exacerbate pressures on ARPU.

Wired telecommunications carriers offer local and long-distance voice services using the public switched telephone network and wholesale access to networks for use by companies that provide voice communication services to customers. Once the principal provider of voice communication services, numerous substitutes have siphoned revenue away, such as wireless telephony and Voice over Internet Protocol (VoIP) technology. In recent years, the wired telecommunication carrier industry has faced mounting challenges as wireless communication technologies advance rapidly. The increasing global penetration of smartphones and mobile internet has caused a noticeable shift, with more users opting for wireless connections. This trend is primarily driven by the expansion of 5G networks, which offer faster and more reliable service. Traditional wired telecommunications, like landlines and DSL, are falling out of favor due to their slower speeds and limited reliability. Carriers have had to adapt swiftly, often bundling services like internet and TV to maintain customer loyalty and reduce churn rates. Industry-wide revenue has inched forward at an average annualized 0.9% over the past five years. It is expected to total $66.1 billion in 2025, when revenue will regress by 0.3%. Profit is slated to strengthen as carriers have made cost-cutting measures in response to waning demand. Still, the industry has yet to achieve the same revenue totals that it did in 2019. While some wired carriers have managed to soften the blow by bundling services, the trend has continually moved towards more flexible communication options. Wired telecommunications carriers have begun deploying fiber-optic networks, which provide faster speeds and larger bandwidth capacity than traditional copper. Deploying fiber-optic networks has partially mitigated declining demand. Also, business customers have been hesitant to abandon their landlines due to the associated reliability and security. Programs like the FCC’s Rural Digital Opportunity Fund and private investments have been pivotal in expanding broadband access. Despite these vestiges of demand, wired telecommunication has largely lost ground to its wireless counterpart. Major carriers will continue centering and expanding services such as high-speed internet at the expense of copper wired service and infrastructure. As demand for local and long-distance voice services continues to depress and more households switch to wireless phones, this industry will endure challenges. With the phasing out of copper infrastructure, carriers are betting on fiber-optic technology to provide high speeds and bandwidth. Investments spurred by federal initiatives will extend broadband access and fuel growth in underserved areas, though companies will need to commit substantial upfront funds. Profit will climb slightly due to the prevalence of bundling packages and higher-priced fiber-optic services, which will help temper further declines. Industry revenue will marginally drop at an annualized 0.2% to $65.5 billion in 2030.

Demand for Global Wireless Telecommunications Carriers has expanded due to greater mobile data use, supporting industry growth. More consumers are spending time online through various platforms for communication, entertainment, business and administrative tasks like online banking, and wireless telecommunication carriers have capitalized on this. The industry has also benefited from the rapid development of mobile device capability, primarily driven by smartphones' popularity and now smarter applications like virtual and augmented reality. As a result, revenue for Global Wireless Telecommunications Carriers is expected to climb at a CAGR of 0.2% to an estimated $1.9 trillion in 2025. This includes anticipated growth of 2.6% in 2025 alone as global 5G network deployments continue to pick up steam now that the most volatile pandemic periods have subsided. Telecommunications carriers have pursued two main growth strategies: expanding subscriber numbers and increasing average revenue per user (ARPU). Most new global wireless subscriptions have emanated from emerging markets, where the utility of the internet and wireless communications can be life-changing. In contrast, markets in developed economies have reached saturation, i.e. the number of mobile subscriptions has passed population levels. Carriers in developed economies have focused heavily on growing ARPU by providing more expensive mobile data services in bundles, which has boosted profit. Unlimited data and calling plans have shaken up cost structures and shifted consumers to new providers. With these plans becoming more commonplace, profit is poised to inch downward as the cost of acquiring new customers rises. Consequently, companies like China Mobile and Verizon seek acquisition opportunities to continue to expand bundle packages and network reach to remain competitive. Revenue expansion will persist moving forward, with revenue forecast to grow at a CAGR of 1.9% over the next few years to an estimated $2.0 trillion in 2030. The continued global rollout of 5G networks and exploration of 5G-Advanced (5G-A) will open new connectivity for wearables, vehicles and other smarter applications. Meanwhile, spectrum allocation shortages in developed economies will encourage consolidation to the extent possible by antitrust laws, incentivizing carriers to focus on ARPU. This spectrum shortage is also expected to promote the development of new microcells, band steering and other sophisticated network equipment. While the purchasing power of consumers in emerging markets and developing regions will remain comparatively low, even a slight boost in ARPU in these large markets can significantly inflate carrier revenue globally.

The Wireless Telecommunications Carriers industry comprises establishments dedicated to providing wireless internet access services, mobile radio communication services and mobile radiolocation services, typically via a cell phone service provider. Operators transmit voice, data, text, sound and video to customers.

By the end of the first quarter of Vodafone's financial year 2024/25, the contract churn rate in the United Kingdom (UK) stood at 13.4 percent. This is an increase compared to the previous quarter, and yet a decrease when compared to the same quarter in the previous year. Overall, the contract churn rate at Vodafone UK has been decreasing steadily since 2014.

Telecommunications resellers benefit from access to wired and wireless services at a fairly low cost, as they don't own any infrastructure but pay carriers fees for indirect access to their networks. Resellers tend to target their products to specific, bespoke niche markets to mitigate the adverse effects of high competition pushing down prices, like mass coverage for outdoor consumers. Over the five years through 2024-25, revenue is anticipated to dip at a compound annual rate of 3.4% to £4.2 billion, mostly driven by heightened competition and adverse economic conditions constraining average revenue per user (ARPU). Inflationary and pricing pressures have dented profitability. In 2024-25, things are looking brighter; falling inflation is easing resellers' costs and spurring consumer and business spending, which is expected to help revenue swell by 0.5% over the year. The smartphone revolution has recalibrated consumer needs, shifting the focus from traditional voice calls and text messages to data-heavy applications, necessitating more robust and flexible data packages. This surge in data consumption, corroborated by Uswitch and Ofcom findings, has pushed resellers to innovate with premium data plans and tailored business packages to remain competitive. Intense competitive pressures mark the industry's landscape as resellers vie against carriers that have lowered prices and introduced the latest technologies first. The necessity for resellers to frequently adapt their offerings has been highlighted by developments like Tesco Mobile’s expansion into 5G plans and FreedomPopUK’s unique data-sharing initiatives. Despite facing operational constraints due to reliance on third-party networks, several resellers have tapped into niche markets, buoyed by their ability to offer bespoke telecommunications packages and integrate advanced features like VoIP. Over the five years through 2029-30, revenue is forecast to grow at a compound annual rate of 0.4% to reach £4.3 billion. Climbing demand for 5G services will bump up revenue as 5G coverage continues to expand. Intense competition will raise innovation in resellers' business strategies, which could also limit revenue and constrain ARPU. Nonetheless, the looming merger between Vodafone and Three could escalate price-based competition, requiring resellers to innovatively differentiate themselves beyond pricing, possibly through expanded app and service offerings or developments in AI and automation to streamline operations. As the younger demographic continues to push for wireless solutions, resellers will likely focus on creating attractive bundles with digital content platforms. However, the evolving regulatory landscape may influence the industry’s trajectory, particularly regarding EU roaming charges. Fewer wholesale providers would likely lead to higher prices, reduced bargaining power and a push for reseller consolidation. However, potential improvements in network coverage, capacity and technology (e.g., 5G) could provide resellers with new capabilities to attract and retain customers.

The churn rate of Telecom Italia (TIM) in the mobile and fixed-line communications segments in Italy fluctuated between 2015 and 2023. In 2023, TIM had a churn rate of **** percent. The churn rate indicates the number of customers who discontinued their subscriptions as a share of the average annual number of customers.

Over the past three years, Rogers Communications' total revenue has steadily increased, generating 20.6billion Canadian dollars in 2023. This result is the highest the revenue has reached since the year 2010. Rogers Communications – additional information Based in Toronto, Rogers Communications is a Canadian communications and media company that operates in the cable television, Internet, telephone, and wireless markets. The company also owns further telecommunications and mass media assets. Rogers is one of Canada's most trusted telecommunications brands and the largest provider of retail wireless services. The company employs around ****** people. Rogers Communications' main competitors are Bell Canada, which operates a similar portfolio of media, wireless, and wireline services; Telus Communications Company, which competes in the wireless market; and Shaw Communications, which serves as a significant competitor in the television market. Shaw Communications and Rogers co-own a video-on-demand service that competes with Netflix in the Canadian market. Rogers Communications has a total of **** million wireless subscribers, including *** million subscribers on postpaid accounts. Across both prepaid and postpaid accounts, each user brings in an average revenue (ARPU) of ** Canadian dollars. According to Rogers' financial reports, the company has a monthly wireless churn rate of approximately *** percent among its postpaid subscribers. In the wireline segment, Rogers has seen a fall in cable television subscriptions in recent years, although this has been offset by a rise in cable Internet subscriptions in the same period. However, television services remains Rogers Communications greatest source of cable revenue.

The Telecommunications Services subdivision has experienced declining revenue in recent years, primarily because of reduced demand for traditional wired services as both consumers and businesses increasingly adopt wireless technologies for greater convenience and flexibility. Mobile services, driven by rapid growth in smartphone adoption and the rollout of 5G networks, have become the industry’s main revenue source. Price-sensitive households, still the industry’s largest market, are tightening spending, leading to increased competition, discounted plans and diminished average revenue per user. Major telcos have responded with significant investments in 5G infrastructure, driving up capital intensity and ensuring continued industry concentration, while shutting down older 3G networks. In response to subdued demand and mounting cost pressures, major telcos like Telstra and Optus have implemented major workforce restructuring, with Telstra cutting 2,800 jobs in 2023–24 and Optus reducing its workforce by 8% in the year through March 2025. These cuts, combined with increased automation, have lowered wage costs and helped maintain profitability amid industry headwinds. Overall, revenue is expected to have dropped by an annualised 3.7% over the five years through 2024-25, to $34.7 billion, following a dip of an estimated 2.5% in 2024-25. In the coming years, significant expansion in 5G network coverage is set to drive long-term growth and innovation, particularly as online connectivity becomes even more integral to daily life. The industry faces continued market saturation, which will limit new subscriber growth and intensify price competition. Providers will increasingly prioritise customer retention, premium upselling and value-added services, as well as finding growth in regional and remote areas with government support. Easing inflation and recovering household incomes should spur a modest rebound in consumer spending, increasing uptake of premium plans and data services. Alongside commercial innovation, operators are quickly moving to embed sustainability, with major telcos investing in emissions reduction and energy efficiency to meet regulatory and client expectations, making sustainability a central pillar of future growth and competitiveness. Subdivision revenue is forecast to climb at an annualised 1.1% through the end of 2029-30, to reach $36.6 billion.

According to Cognitive Market Research, the global Loyalty Management market size will be USD 25.4 billion in 2024 and will expand at a compound annual growth rate (CAGR) of 17.3% from 2024 to 2031. Market Dynamics of Loyalty Management Market

Key Drivers for Loyalty Management Market

Growing Application of Artificial Intelligence for Innovative Solutions-One of the main reasons the Loyalty Management market is increasing the application of artificial intelligence (AI) for innovative solutions. AI-powered tools enable companies to analyze vast amounts of customer data, predict behaviors, and personalize rewards programs more effectively. These solutions enhance customer engagement by delivering tailored experiences and offers, thereby increasing satisfaction and retention rates. AI also automates and optimizes various loyalty program processes, reducing operational costs and improving efficiency. Additionally, AI-driven insights help in detecting and preventing fraudulent activities, ensuring the integrity of loyalty programs.
The increasing customer preference for personalized solutions to drive the Loyalty Management market's expansion in the years ahead.

Key Restraints for Loyalty Management Market

Stringent Government regulations pose a serious threat to the Loyalty Management industry.
The market also faces significant difficulties related to data security and privacy.

Introduction of the Loyalty Management Market

The Loyalty Management Market encompasses systems and strategies designed to retain customers by rewarding their repeat business, fostering brand loyalty, and encouraging customer engagement. This market is segmented by type, deployment, organization size, end-user industry, and region. Types include customer loyalty, employee retention, and channel loyalty management. Deployment can be cloud-based or on-premises, catering to different organizational needs. Organizations of varying sizes, from SMEs to large enterprises, utilize these solutions. End-user industries span retail, hospitality, BFSI, healthcare, and IT & telecom, each with unique loyalty program requirements. Geographically, the market covers North America, Europe, Asia Pacific, Latin America, and MEA, each exhibiting distinct growth drivers and adoption trends. As businesses increasingly recognize the value of customer retention over acquisition, the loyalty management market is poised for significant growth, driven by advancements in technology and the rising importance of personalized customer experiences.

According to a May 2025 study on the client retention rates of leading public relations agencies, Public Communications Inc. had the highest rate, at 97 percent, closely followed by JCPR, Inc., at 96 percent.

This graph displays the number of subscribers to top wireless carriers in the United States from the first quarter of 2013 to the second quarter of 2020. In the second quarter of 2020, Verizon Wireless led the list with ***** million subscribers, followed by AT&T that recorded more than ****** million subscribers that same quarter. Wireless subscribers by carriers - additional information Verizon Wireless and AT&T are the leading wireless carriers in the United States, with each accounting for about one third of the market of wireless subscriptions. Since 2011, Verizon has had the highest wireless revenue among U.S. telecommunication providers. In 2015, Verizon reported almost ** billion U.S. dollars in wireless revenue in the United States, almost ** billion U.S. dollars more than AT&T in the same year. Those two companies have the some of the lowest monthly churn rates in the U.S. market – the average percentage of subscribers that cease to use the company’s services per month. The churn rate is a parameter to measure the loyalty of a company’s subscriber base; the lower the churn rate, the better the outlook for the company. Both companies are also major players in the billion-dollar global telecommunication services industry. In 2016, AT&T’s operating revenue worldwide amounted to about *** billion U.S. dollars, with Verizon also generating revenues in excess of *** billion U.S. dollars.

Canadian telecommunications provider Bell Canada (BCE) generated around ***** billion Canadian dollars through its newly named Bell CTS segment in 2024. The company's Bell Media segment generated **** billion Canadian dollars. Bell Canada - additional information Headquartered in Montreal, Bell Canada is a Canadian telecommunications and media company and, via its subsidiary Bell Mobility, one of Canada's three largest telecommunications providers. The company enjoys high levels of public trust and brand recognition throughout Canada and employs around ** thousand people. Bell's main competitors are Rogers Communications, which also operates a portfolio of media, fixed line, and wireless services; Telus Communications Company, which competes primarily with Bell Mobility in the wireless market; and Shaw Communications, which serves as a significant competitor in the television market.Bell Canada has a total of *** million wireless subscribers across both prepaid and postpaid accounts. Each subscriber generates an average revenue (ARPU) of around ** Canadian dollars. Outperforming Rogers Communications, Bell's monthly wireless churn rate sits at approximately *** percent among its postpaid subscribers and *** percent overall.Bell Canada's primary source of revenue is its wireline segment, via a mix of fixed line services, covering cable television, broadband, and network access lines. The company's wireline services currently generate more revenue than its wireless and media arms combined.

In 2023, Telus Corporation generated ** billion Canadian dollars in operating revenue. This is the highest revenue they have reported during the given period from 2010. Telus Communications Company– additional informationBased in Vancouver, Telus is a Canadian telecommunications company that provides a variety of products, including Internet, voice, entertainment, healthcare IT, and enterprise services. The company employs approximately ****** people, excluding the ****** employees who work for Telus International, the company's global arm. Within Canada, the company's main competitors are Bell Canada and Rogers Communications, both of whom also have portfolios of wireless, wireline, and media services.In the fixed line market, Telus has seen steady increases to its top line, with annual revenue of **** billion Canadian dollars from wireline services in 2020. The majority of wireline subscribers are users of broadband Internet services, although television subscriber figures have increased in recent years. From its wireless services and equipment segment, Telus generates around *** billion Canadian dollars revenue. Throughout Canada, the company serves around ***** million wireless subscribers. Relative to the other major wireless carriers, Telus's average revenue per unit (ARPU) is respectable at approximately ** Canadian dollars. However, where Telus distinguishes itself is through its churn rate, losing just **** percent of its postpaid customer base per month and currently the lowest churn rate among major Canadian wireless providers.