Online conversion rates of e-commerce sites were the highest in the beauty & skincare sector, at ***** percent in the first quarter of 2025. Food & beverage followed, with a *** percent conversion rate. For comparison, the average conversion rate of e-commerce sites across all selected sectors stood at *** percent. How does conversion vary by region and device? The conversion rate, which indicates the proportion of visits to e-commerce websites that result in purchases, varies by country and region. For instance, since at least 2023, e-commerce sites have consistently recorded higher conversion rates among shoppers in Great Britain compared to those in the United States and other global regions. Furthermore, despite the increasing prevalence of mobile shopping worldwide, conversions remain more pronounced on larger screens such as tablets and desktops. Online shopping cart abandonment on the rise Recently, the rate at which consumers abandon their online shopping carts has been gradually rising to more than ** percent in 2025, showing a higher difficulty for e-commerce sites to convert website traffic into purchases. In 2024, food and beverage was one of the product categories with the lowest online cart abandonment rate, confirming the sector’s relatively high conversion rate. In the United States, the primary reason why customers abandoned their shopping carts is that extra costs such as shipping, tax, and service fees were too high at checkout.

During the first quarter of 2025, *** percent of visits to e-commerce websites in the UK converted to purchases. In Switzerland, online shopper conversion rates stood at *** percent. Mobile takes over e-shopping Online shopping has long since established itself as an everyday activity of online life – this holds for both desktop and mobile. As of the fourth quarter of 2024, more than three-quarters of retail site visits worldwide came from smartphones and generated about two-thirds of online shopping orders. Based on mobile retail performance growth, it is only a matter of time before mobile overtakes desktop in revenue generation.

Driven by advertising campaigns, a number of online visitors click on promoted products on Amazon marketplaces. In 2022, conversion rates were higher on U.S. and UK platforms, with ** and **** percent, respectively. Between 2020 and 2022, conversion rates have increased on all Amazon marketplaces, with the exception of Amazon.fr.

This table contains 27 series, with data starting from 1981 (not all combinations necessarily have data for all years). This table contains data described by the following dimensions (Not all combinations are available): Geography (1 item: Canada) Type of currency (27 items: Australian dollar, monthly average; Brazilian real, monthly average; Chinese renminbi, monthly average; European euro, monthly average; ...).

Official Exchange Rate: Period Average: Local Currency to USD data was reported at 0.696 USD/EUR in May 2025. This records a decrease from the previous number of 0.702 USD/EUR for Apr 2025. Official Exchange Rate: Period Average: Local Currency to USD data is updated monthly, averaging 0.665 USD/EUR from Jan 1987 (Median) to May 2025, with 461 observations. The data reached an all-time high of 0.923 USD/EUR in Oct 2000 and a record low of 0.500 USD/EUR in Jul 2008. Official Exchange Rate: Period Average: Local Currency to USD data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s Ireland – Table IE.World Bank.GEM: Foreign Exchange Rates. Official exchange rate refers to the exchange rate determined by national authorities or to the rate determined in the legally sanctioned exchange market. It is calculated as an annual average based on monthly averages (local currency units relative to the U.S. dollar).

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Angola Official Exchange Rate: Period Average: Local Currency to USD data was reported at 921.299 USD/AOA in 2025. This records an increase from the previous number of 880.174 USD/AOA for 2024. Angola Official Exchange Rate: Period Average: Local Currency to USD data is updated yearly, averaging 166.137 USD/AOA from Dec 1992 (Median) to 2025, with 34 observations. The data reached an all-time high of 516,812.688 USD/AOA in 1995 and a record low of 9.427 USD/AOA in 2000. Angola Official Exchange Rate: Period Average: Local Currency to USD data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s Angola – Table AO.World Bank.GEM: Foreign Exchange Rates: Annual. Official exchange rate refers to the exchange rate determined by national authorities or to the rate determined in the legally sanctioned exchange market. It is calculated as an annual average based on monthly averages (local currency units relative to the U.S. dollar).

Online shopping conversion rates for health and beauty products stood just below *** percent from the first quarter of 2023 to the fourth quarter of 2024. In the fourth quarter of 2024, the conversion rate was at *** percent.

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Graph and download economic data for Currency Conversions: US Dollar Exchange Rate: Average of Daily Rates: National Currency: USD for Netherlands (CCUSMA02NLA618N) from 1957 to 2024 about Netherlands, exchange rate, currency, and rate.

Graph and download economic data for Currency Conversions: US Dollar Exchange Rate: Average of Daily Rates: National Currency: USD for Japan (CCUSMA02JPQ618N) from Q1 1957 to Q1 2025 about Japan, exchange rate, currency, and rate.

Ecuador Official Exchange Rate: Period Average: Local Currency to USD data was reported at 25,000.000 USD/USD in 2025. This stayed constant from the previous number of 25,000.000 USD/USD for 2024. Ecuador Official Exchange Rate: Period Average: Local Currency to USD data is updated yearly, averaging 25,000.000 USD/USD from Dec 1987 (Median) to 2025, with 39 observations. The data reached an all-time high of 25,000.000 USD/USD in 2025 and a record low of 25,000.000 USD/USD in 2025. Ecuador Official Exchange Rate: Period Average: Local Currency to USD data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s Ecuador – Table EC.World Bank.GEM: Foreign Exchange Rates: Annual. Official exchange rate refers to the exchange rate determined by national authorities or to the rate determined in the legally sanctioned exchange market. It is calculated as an annual average based on monthly averages (local currency units relative to the U.S. dollar).

Costa Rica CR: Official Rate: Period Average: National Currency per USD data was reported at 515.110 USD/CRC in 2024. This records a decrease from the previous number of 544.051 USD/CRC for 2023. Costa Rica CR: Official Rate: Period Average: National Currency per USD data is updated yearly, averaging 62.776 USD/CRC from Dec 1950 (Median) to 2024, with 75 observations. The data reached an all-time high of 647.136 USD/CRC in 2022 and a record low of 5.615 USD/CRC in 1960. Costa Rica CR: Official Rate: Period Average: National Currency per USD data remains active status in CEIC and is reported by International Monetary Fund. The data is categorized under Global Database’s Costa Rica – Table CR.IMF.IFS: Foreign Exchange Rates: Annual.

According to a study focusing on travel and hospitality websites worldwide, desktop users recorded a higher average conversion rate than mobile users in that market in 2024. That year, while the conversion rate from desktop was almost *** percent, just *** percent of visitors who accessed travel websites via mobile finalized their booking. That said, mobiles generated the highest traffic share of travel and hospitality websites worldwide in 2024.

Brand performance data collected from AI search platforms for the query "average e-commerce conversion rate by industry".

This table contains 45 series, with data for years 1950 - 2015 (not all combinations necessarily have data for all years), and was last released on 2016-01-05. This table contains data described by the following dimensions (Not all combinations are available): Geography (1 items: Canada ...), Type of currency (45 items: United States dollar; noon spot rate; average; Danish krone; noon spot rate; average; French franc; noon spot rate; average; Belgian franc; noon spot rate; average ...).

Bolivia Official Exchange Rate: Period Average: Local Currency to USD data was reported at 6.911 USD/BOB in 2025. This records a decrease from the previous number of 6.912 USD/BOB for 2024. Bolivia Official Exchange Rate: Period Average: Local Currency to USD data is updated yearly, averaging 6.905 USD/BOB from Dec 1987 (Median) to 2025, with 39 observations. The data reached an all-time high of 8.060 USD/BOB in 2005 and a record low of 2.039 USD/BOB in 1987. Bolivia Official Exchange Rate: Period Average: Local Currency to USD data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s Bolivia – Table BO.World Bank.GEM: Foreign Exchange Rates: Annual. Official exchange rate refers to the exchange rate determined by national authorities or to the rate determined in the legally sanctioned exchange market. It is calculated as an annual average based on monthly averages (local currency units relative to the U.S. dollar).

Brazil Official Exchange Rate: Period Average: Local Currency to USD data was reported at 5.798 USD/BRL in 2025. This records an increase from the previous number of 5.393 USD/BRL for 2024. Brazil Official Exchange Rate: Period Average: Local Currency to USD data is updated yearly, averaging 2.167 USD/BRL from Dec 1990 (Median) to 2025, with 36 observations. The data reached an all-time high of 5.798 USD/BRL in 2025 and a record low of 0.000 USD/BRL in 1990. Brazil Official Exchange Rate: Period Average: Local Currency to USD data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s Brazil – Table BR.World Bank.GEM: Foreign Exchange Rates: Annual. Official exchange rate refers to the exchange rate determined by national authorities or to the rate determined in the legally sanctioned exchange market. It is calculated as an annual average based on monthly averages (local currency units relative to the U.S. dollar).

Japan Official Exchange Rate: Period Average: Local Currency to USD data was reported at 144.038 USD/JPY in May 2025. This records a decrease from the previous number of 144.267 USD/JPY for Apr 2025. Japan Official Exchange Rate: Period Average: Local Currency to USD data is updated monthly, averaging 112.910 USD/JPY from Jan 1987 (Median) to May 2025, with 461 observations. The data reached an all-time high of 158.459 USD/JPY in Apr 1990 and a record low of 76.679 USD/JPY in Oct 2011. Japan Official Exchange Rate: Period Average: Local Currency to USD data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s Japan – Table JP.World Bank.GEM: Foreign Exchange Rates. Official exchange rate refers to the exchange rate determined by national authorities or to the rate determined in the legally sanctioned exchange market. It is calculated as an annual average based on monthly averages (local currency units relative to the U.S. dollar).

The G.5A annual release contains yearly average rates of exchange of major currencies against the U.S. dollar. Averages are based on daily noon buying rates for cable transfers in New York City certified for customs purposes by the Federal Reserve Bank of New York.