The average price of consumer and enterprise smartphones in the United States varied from 2014 to 2023. In 2023, the average price of a smartphone in the consumer segment was expected to amount to around 823 U.S. dollars, while a businesss smartphone was forecast to cost 822 U.S. dollars. The average price of consuumer smartphones is forecast to increase in the near future, while that of enterprise smartphones is expected to decrease.

The global price per unit in the 'Smartphones' segment of the consumer electronics market was forecast to continuously increase between 2024 and 2029 by in total 40.9 U.S. dollars (+14.21 percent). After the fifth consecutive increasing year, the indicator is estimated to reach 328.65 U.S. dollars and therefore a new peak in 2029. Find other key market indicators concerning the revenue and volume. The Statista Market Insights cover a broad range of additional markets.

North America will be the most expensive region to purchase a smartphone in 2019. Forecast figures show the average price of a smartphone in North America will be 475 euros - more than 100 euros greater than the next most expensive region (Europe).

A smartphone will cost an average of 225 euros in the Middle East and Africa - the least expensive region globally.

This graph shows the average selling price of smartphones worldwide from 2010 to 2019. In 2014, smartphones were sold at an average price of 291.1 U.S. dollars worldwide.

Smartphone average selling price – additional information

The global average selling price of smartphones reached the highest figure to date in 2011, when these devices were sold for an average of 348.6 U.S. dollars. Since then, the average selling price of smartphones has constantly declined, going from 332.5 U.S. dollars in 2012 to 276.2 U.S. dollars in 2015. By 2019, this figure is forecast to drop to 214.7 U.S. dollars.

The average price of smartphones varies around the world. North America has the highest average selling price for smartphones. North American customers paid 531 U.S. dollars for a smartphone in 2013. By 2017, the average selling price for smartphones in this region is forecast to increase to 567 U.S. dollars. Asia Pacific, on the other hand, has the most affordable average selling price – 262 U.S. dollars in 2013, forecast to decrease to 215 U.S. dollars by 2017.

The average selling price for a smartphone also varies from vendor to vendor, and the device’s operating system. Apple, the second largest smartphone vendor in the world, has the highest average selling price for their devices. The iPhone’s average selling price is forecast to increase from 652 U.S. dollars in 2015 to 610 U.S. dollars in 2018. Android and Windows Phone are the most affordable operating systems for smartphones. Smartphones that use Android as operating system were sold for an estimate of 231 U.S. dollars in 2015, while customers paid about 247 U.S. dollars for a Windows Phone in the same year.

Smartphones in the mid-range price – that is, with a retail price between 150 U.S. dollars and 550 U.S. dollars – accounted for 40 percent of all smartphone shipments in 2014. This retail price category is forecast to increase its share of shipments to about 48 percent by 2019.

The statistic depicts the average selling price of smartphones worldwide from 2012 to 2017. In 2017, the average selling price of smartphones amounted to 324 U.S. dollars.

Smartphone average selling price – additional information

More than 1.4 billion smartphones were sold to the end users worldwide in 2015, generating nearly 400 billion U.S. dollars in revenues. Smartphone retail prices often are divided into three price categories: low-end, mid-range and high-end. Smartphones that cost less than 150 U.S. dollars are considered low-end. Mid-range smartphone retail prices vary from 150 U.S. dollars to 550 U.S. dollars. Any smartphone above 550 U.S. dollars fits in the high-end category. Over the last few years, mid-range smartphones accounted for about 40 to 50 percent of all smartphone shipments, while low-end’s share varied between 26 and 34 percent and high-end held from 20 to 28 percent of the share.

Since 2010, the average selling prices of smartphones worldwide has varied within the mid-range category. In 2010, customers paid, on average, 440 U.S. dollars for a smartphone, the highest price over the last six years. The average selling price of smartphones worldwide in 2013 was 333 U.S. dollars. This is forecast to decline to 283 U.S. dollars in 2016 and even further in the coming years.

Android smartphones are, on average, the most affordable ones. The average selling price for an Android smartphone was 231 U.S. dollars in 2015. In comparison, Blackberry smartphones cost about 348 U.S. dollars and Windows Phones had an average selling price of 247 U.S. dollars in the same year. By 2018, Windows Phones are projected to become the most affordable smartphones, with an average selling price of 195 U.S. dollars. Android smartphones are forecast to cost 202 U.S. dollars by 2018. iPhones have, by far, the highest average selling price. In 2015, an iPhone cost, on average, 652 U.S. dollars. The average selling price of iPhones is forecast to decline to 610 U.S. dollars by 2018.

The average selling price (ASP) of smartphones is expected to reach 317 U.S. dollars in 2021, 35 U.S. dollars more expensive than the ASP in 2016. In 2019, the ASP of an android device was 33 U.S. dollars lower than the overall average.

More options, higher prices

The availability of newer form options has seen higher priced models enter the market, such as the folding phones introduced in 2020. The Samsung Galaxy Fold, for example, retails at 1,979.99 U.S. dollars in the United States, making it one of the most expensive smartphones on the market.

Prices around the world

Different brands providing products under different economic circumstances means that the price bands at which phones are sold varies greatly around the world. In Latin America, 58.5 of all smartphones sold during the second quarter of 2019 had a price tag of 199 U.S. dollars or less, while 83 percent of smartphones shipped to Africa during the fourth quarter of 2019 had a price tag of 200 U.S. dollars or less.

The price per unit in the 'Smartphones' segment of the consumer electronics market in Brazil was forecast to continuously increase between 2024 and 2029 by in total 21.8 U.S. dollars (+6.37 percent). After the fifth consecutive increasing year, the indicator is estimated to reach 363.94 U.S. dollars and therefore a new peak in 2029. Find further information concerning the revenue in the 'Printers & Copiers' segment of the consumer electronics market in Turkey and the average revenue per capita in the 'TV, Radio & Multimedia' segment of the consumer electronics market in Australia. The Statista Market Insights cover a broad range of additional markets.

Comparing the 26 selected regions regarding the price per unit in the 'Smartphones' segment of the consumer electronics market, Hong Kong is leading the ranking (435.9 U.S. dollars) and is followed by South Korea with 432.4 U.S. dollars. At the other end of the spectrum is Myanmar with 139.57 U.S. dollars, indicating a difference of 296.33 U.S. dollars to Hong Kong. Find other insights concerning similar markets and segments, such as a ranking by country regarding average price per unit (PPU) in the digital cameras segment of the consumer electronics market and a ranking by country regarding revenue in the TV, radio & multimedia segment of the consumer electronics market. The Statista Market Insights cover a broad range of additional markets.

The price per unit in the 'Smartphones' segment of the consumer electronics market in Italy was forecast to continuously increase between 2024 and 2029 by in total 21.8 U.S. dollars (+6.37 percent). After the fifth consecutive increasing year, the indicator is estimated to reach 363.94 U.S. dollars and therefore a new peak in 2029. Find more information concerning Worldwide and Spain. The Statista Market Insights cover a broad range of additional markets.

In 2023, the average price of a smartphone amounted to 701 euros in Germany. In the previous year, the average price was around 634 euros. While smartphones have become smarter every year, the average price has increased almost every year within this timeline. One of this century’s most standard tech accessories, for some even a necessity, has become so integrated into daily life that the assumption of a consumer not having one has practically receded for good. Fully charged The number of smartphone users in Germany has increased in recent years, amounting to almost 75.5 million in 2023, based on preliminary figures. This compared to 6.3 million users back in 2009. The sheer amount of smartphones sold to consumers has also experienced explosive growth, from 1.35 million in 2008 to almost 20 million in 2023. Correspondingly, smartphone sales revenue has also increased massively since the 2000s, reaching almost 14 billion euros in 2023. Apple and Samsung Apple and Samsung are the dominating smartphone brands in Germany, though a sum of various other brands also enjoyed consumer attention. This means that in terms of mobile operating systems, it’s generally a battle between iOS and Android. Andriod has a larger market share in Germany than iOS, however, in recent years, there has been a general increase in iOS sales and Android has experienced a general decrease.

In 2017, Android smartphones were sold at an estimated average selling price (ASP) of 235 U.S. dollars worldwide. By 2024, the ASP for Android smartphones reached a new high of around 305 U.S. dollars per phone globally, before falling to 293 U.S. dollars in 2025.

The average selling price of smartphones in India was around 255 U.S. dollars in 2023. It surpassed the previous highest average selling price of 254 U.S. dollars in 2011. The growth in the average selling price was driven by price increases and bigger 5G contribution.

The average selling price of used smartphones is projected to reach 180 U.S. dollars worldwide in 2022. By that time the total market value of the used devices is forecast to grow to 52.7 billion U.S. dollars.

The price per unit in the 'Smartphones' segment of the consumer electronics market in Spain was forecast to continuously increase between 2024 and 2029 by in total 0.02 thousand U.S. dollars (+5.71 percent). The indicator is estimated to amount to 0.37 thousand U.S. dollars in 2029. Find other key market indicators concerning the revenue and average revenue per user (ARPU). The Statista Market Insights cover a broad range of additional markets.

The global price per unit in the 'Feature Phones' segment of the consumer electronics market was forecast to continuously increase between 2024 and 2029 by in total one U.S. dollars (+2.07 percent). According to this forecast, in 2029, the indicator will have increased for the sixth consecutive year to 49.24 U.S. dollars. Find more key insights for the price per unit in countries and regions like the price per unit in the 'Tablets' segment of the consumer electronics market in Italy and the price per unit in the 'Tablets' segment of the consumer electronics market in Europe. The Statista Market Insights cover a broad range of additional markets.

This graph shows the average selling price of Apple's iPhone (iOS) and Android smartphones from 2008 to 2016. In 2015, the average selling price for Android smartphones was 216 U.S. dollars.

As of 2023, Samsung smartphones were the most expensive smartphones to repair in Italy, recording an average repair cost of 106.5 euros. Apple ranked second, with an average screen repair cost of just under 105 euros.

The average price of smartphones sold in Russia increased during the 1st quarter of 2023. In comparison, the revenue differences for Android and iOS from Q1 2022 to Q1 2023 are approximately 19.37 percent and -1.6 percent, respectively.

In the United States, the average price of AI-capable consumer smartphones is forecast to increase between 2023 and 2034. In 2024, AI consumer smartphones were said to cost around 950 U.S. dollars, with this figure forecast to reach around 1,050 U.S. dollars in 2034.

In the fourth quarter of 2023, the average expenditure per smartphone in Mexico was around 4,543 Mexican pesos, up from 2,656 Mexican pesos reported at the end of the second quarter of 2016. By 2028, it is anticipated that approximately 90 percent of the Mexican population will use smartphones.