The average price of consumer and enterprise smartphones in the United States are forecast to increase from 2023 to 2028. In 2023, the average price of a smartphone in the consumer segment was expected to amount to around *** U.S. dollars, while a business smartphone was forecast to cost *** U.S. dollars. In comparison, such devices are expected to cost *** U.S. dollars and over ************ U.S. dollars in 2028.

The global price per unit in the 'Smartphones' segment of the consumer electronics market was forecast to continuously increase between 2024 and 2029 by in total **** U.S. dollars (****** percent). After the fifth consecutive increasing year, the indicator is estimated to reach ****** U.S. dollars and therefore a new peak in 2029. Find other key market indicators concerning the revenue and volume. The Statista Market Insights cover a broad range of additional markets.

The average selling price (ASP) of smartphones is expected to reach *** U.S. dollars in 2021, ** U.S. dollars more expensive than the ASP in 2016. In 2019, the ASP of an android device was ** U.S. dollars lower than the overall average. More options, higher prices The availability of newer form options has seen higher priced models enter the market, such as the folding phones introduced in 2020. The Samsung Galaxy Fold, for example, retails at ******** U.S. dollars in the United States, making it one of the most expensive smartphones on the market. Prices around the world Different brands providing products under different economic circumstances means that the price bands at which phones are sold varies greatly around the world. In Latin America, **** of all smartphones sold during the second quarter of 2019 had a price tag of *** U.S. dollars or less, while ** percent of smartphones shipped to Africa during the fourth quarter of 2019 had a price tag of *** U.S. dollars or less.

North America will be the most expensive region to purchase a smartphone in 2019. Forecast figures show the average price of a smartphone in North America will be *** euros - more than *** euros greater than the next most expensive region (Europe). A smartphone will cost an average of *** euros in the Middle East and Africa - the least expensive region globally.

This graph shows the average selling price of smartphones worldwide from 2010 to 2019. In 2014, smartphones were sold at an average price of ***** U.S. dollars worldwide.

Smartphone average selling price – additional information

The global average selling price of smartphones reached the highest figure to date in 2011, when these devices were sold for an average of ***** U.S. dollars. Since then, the average selling price of smartphones has constantly declined, going from ***** U.S. dollars in 2012 to ***** U.S. dollars in 2015. By 2019, this figure is forecast to drop to ***** U.S. dollars.

The average price of smartphones varies around the world. North America has the highest average selling price for smartphones. North American customers paid *** U.S. dollars for a smartphone in 2013. By 2017, the average selling price for smartphones in this region is forecast to increase to *** U.S. dollars. Asia Pacific, on the other hand, has the most affordable average selling price – *** U.S. dollars in 2013, forecast to decrease to *** U.S. dollars by 2017.

The average selling price for a smartphone also varies from vendor to vendor, and the device’s operating system. Apple, the second largest smartphone vendor in the world, has the highest average selling price for their devices. The iPhone’s average selling price is forecast to increase from *** U.S. dollars in 2015 to *** U.S. dollars in 2018. Android and Windows Phone are the most affordable operating systems for smartphones. Smartphones that use Android as operating system were sold for an estimate of *** U.S. dollars in 2015, while customers paid about *** U.S. dollars for a Windows Phone in the same year.

Smartphones in the mid-range price – that is, with a retail price between *** U.S. dollars and *** U.S. dollars – accounted for ** percent of all smartphone shipments in 2014. This retail price category is forecast to increase its share of shipments to about ** percent by 2019.

The statistic depicts the average selling price of smartphones worldwide from 2012 to 2017. In 2017, the average selling price of smartphones amounted to *** U.S. dollars. Smartphone average selling price – additional information More than *** billion smartphones were sold to the end users worldwide in 2015, generating nearly 400 billion U.S. dollars in revenues. Smartphone retail prices often are divided into three price categories: low-end, mid-range and high-end. Smartphones that cost less than *** U.S. dollars are considered low-end. Mid-range smartphone retail prices vary from *** U.S. dollars to *** U.S. dollars. Any smartphone above *** U.S. dollars fits in the high-end category. Over the last few years, mid-range smartphones accounted for about ** to ** percent of all smartphone shipments, while low-end’s share varied between ** and ** percent and high-end held from ** to ** percent of the share. Since 2010, the average selling prices of smartphones worldwide has varied within the mid-range category. In 2010, customers paid, on average, *** U.S. dollars for a smartphone, the highest price over the last six years. The average selling price of smartphones worldwide in 2013 was *** U.S. dollars. This is forecast to decline to *** U.S. dollars in 2016 and even further in the coming years. Android smartphones are, on average, the most affordable ones. The average selling price for an Android smartphone was *** U.S. dollars in 2015. In comparison, Blackberry smartphones cost about *** U.S. dollars and Windows Phones had an average selling price of *** U.S. dollars in the same year. By 2018, Windows Phones are projected to become the most affordable smartphones, with an average selling price of *** U.S. dollars. Android smartphones are forecast to cost *** U.S. dollars by 2018. iPhones have, by far, the highest average selling price. In 2015, an iPhone cost, on average, *** U.S. dollars. The average selling price of iPhones is forecast to decline to *** U.S. dollars by 2018.

The price per unit in the 'Smartphones' segment of the consumer electronics market in Brazil was forecast to continuously increase between 2024 and 2029 by in total 21.8 U.S. dollars (+6.37 percent). After the fifth consecutive increasing year, the indicator is estimated to reach 363.94 U.S. dollars and therefore a new peak in 2029. Find further information concerning the revenue in the 'Printers & Copiers' segment of the consumer electronics market in Turkey and the average revenue per capita in the 'TV, Radio & Multimedia' segment of the consumer electronics market in Australia. The Statista Market Insights cover a broad range of additional markets.

The price per unit in the 'Smartphones' segment of the consumer electronics market in Italy was forecast to continuously increase between 2024 and 2029 by in total 21.8 U.S. dollars (+6.37 percent). After the fifth consecutive increasing year, the indicator is estimated to reach 363.94 U.S. dollars and therefore a new peak in 2029. Find more information concerning Worldwide and Spain. The Statista Market Insights cover a broad range of additional markets.

In 2017, Android smartphones were sold at an estimated average selling price (ASP) of *** U.S. dollars worldwide. By 2024, the ASP for Android smartphones reached a new high of around *** U.S. dollars per phone globally, before falling to *** U.S. dollars in 2025.

In the first seven months of 2021, American mobile phone imports reached $29B, which was +21% higher than the figures of the same period of 2020. The U.S. constitutes the world’s leading importer of mobile phones. Last year, American imports dropped by -9.5% y-o-y to $49.5B. China remains the largest exporter of mobile phones to the U.S., supplying 79% of American imports in value terms. In the first half of 2021, Chinese exports to America grew by +45% to $20.5B compared to $14.1B recorded in the same period of 2020. The average mobile phone import price rose by +3.9% to $273 per unit in 2020.

Smartphone usage in the United Kingdom has increased across all age ranges since 2012, most noticeably among those aged 55-64 years of age. Whereas just nine percent of mobile phone users aged 55 to 64 years used a smartphone in 2012, this number rose to over 90 percent by 2023 and reached 93 percent in 2024. Smartphones are becoming more accessibleAs well as becoming more ubiquitous, smartphones are also becoming more accessible. In terms of price, the global average selling price of smartphones has fallen from 336.8 U.S. dollars in 2010, to 276.20 U.S. dollars in 2015. However, estimates available from 2019 predicted that the average selling price of smartphones worldwide will increase again and reach 317 U.S. dollars by 2021. The average selling price for smartphones in Europe was at around 373 euros in 2019. Smartphone usage in the UK    Smartphones are the Swiss army knife of digital devices, with their capabilities limited by the creativity of developers as much as it is the technology contained in the phone. In 2017, communications were the most popular ways to use a phone, however, 87 percent of users report using camera apps frequently, 85 percent report frequent use of browser apps, and 68 percent report frequent use of navigation apps.

Feature Phone Market Outlook 2032

The global Feature Phone Market size was USD XX Billion in 2023 and is likely to reach USD XX Billion by 2032, expanding at a CAGR of XX% during 2024–2032. The market growth is attributed to the rising number of individuals desiring to minimalize their digital lifestyle.



Growing awareness about personal wellness and the side effects of increased screen time on smartphones is leading to the adoption of feature phones. These phones come with small screens and keypads, with basic applications installed for necessary digital tasks. Feature phones enable people to meet their basic needs for mobile communication and internet connectivity while reducing time spent on social media, mobile gaming, and chatting.

• According to a blog published by MDPI, a platform for reviewed scientific open-access journals, on December 27, 2023, the worldwide average time spent looking at the screen in 2023 was 6 hours 37 minutes per day, by people aged between 16 to 64. This is nearly equal to 44% time of the waking hours in a person’s daily life.

Feature phones offer several advantages, that enable ease of use and longer durability. They are cost-friendly and fulfill nearly every basic requirement a phone should meet, including calling, messaging, sending & receiving payments, and simple browsing. With growing awareness about the benefits of backup simple feature phones, their demand is likely to surge in the market.

Feature Phone Market Dynamics

Key Trends

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In 2024, the volume of smartphone shipments in India was about *** million, up slightly from about *** million the previous year. The year-on-year change rate was at four percent. 5G smartphone shipments reached *** million in the same year. And the average selling price reached a new peak of *** U.S. dollars. 5G in India Since October 2022, 5G services have been launched in India in 13 cities, including most of the major Indian cities such as Delhi, Mumbai, and Chennai. Reliance Jio, Bharti Airtel, Vodafone Idea, and Adani Data Networks won 5G licenses through auctions for a total of *** trillion Indian rupees. Reliance Jio, the most popular telecom service provider in India with close to ** percent market share, was also one of the first to offer 5G services. Popular smartphones in India The smartphone market in India is incredibly competitive. Some of the most popular smartphone brands in the country were from China, including Xiaomi, Vivo, and Oppo. The market was dominated by medium to lower-priced phones, and models from the premium price category had a hard time increasing their market share. But recently, Apple’s iPhone started to see increased popularity among urban elites, and in 2023, more than ** million units of iPhones were sold in India.

The wireless telecommunication carrier industry has witnessed significant shifts recently, driven by evolving consumer demands and technological advancements. The popularity of smartphones and rising data consumption habits have mainly driven growth. Households have chosen to disconnect their landlines to cut costs and receive network access away from home. Industry revenue was bolstered during the current period by a surge in mobile internet demand. The revival of unlimited data and call plans prompted industry-wide adjustments to pricing and data offerings. While competition has intensified, leading to price wars and slender margins, carriers have embraced bundled offerings of value-added services, like streaming subscriptions, to distinguish themselves. Despite these efforts, revenue growth remains sluggish amid high operational costs and a saturated market. Overall, Wireless Telecommunications Carriers' revenue has modestly grown at an annualized rate of 0.1% to total $340.3 billion in 2025, when revenue will climb an estimated 6.0%, as the early shift to fifth-generation (5G) enables businesses to renegotiate the current product-price paradigm with consumers. The industry is defined by a transition from primarily providing voice services to focusing on providing data services. Technological change, namely the shift from fourth-generation (4G) wireless data services to 5G, continues to shape the industry. Companies expand scope through mergers and acquisitions, acquiring spectrum and niche customer bases. The battle for wireless spectrum intensified as 5G technology became a focal point, requiring carriers to secure valuable frequency bands through hefty investments. For instance, Verizon's $45 billion expenditure in the C-band spectrum auction highlights the critical importance of spectrum acquisition. While Federal Communications Commission (FCC) regulations have curtailed large-scale consolidations, strategic alliances and mergers have been common to share infrastructure and expand market reach. Also, unlimited data plans have shaken up cost structures and shifted consumers to new providers. Following the expansion of unlimited data and calls, profit is poised to inch downward as the cost of acquiring new customers begins to mount. Profitability is additionally hindered by supply chain disruptions, which still loom large, as equipment delays and price hikes impact rollout timeliness. Industry revenue is forecast to incline at an annualized 5.4% through 2030, totaling an estimated $443.5 billion, driven by the expansion of mobile devices using data services and increasing average revenue per user. As the rollout of 5G networks increases the speed of wireless data services, more consumers will view on-the-go internet access as an essential function of mobile phones. Moving forward, the industry landscape will be characterized by the heightened competition among carriers for wireless spectrum, an already scarce resource and efforts to connect more Americans in remote parts of the country to fast and reliable internet. Subscriber saturation presents a formidable challenge, compelling carriers to focus on existing customers and innovative service packages. Companies like AT&T and Verizon are pioneering flexible infrastructure projects, which could redefine the industry’s operational efficiency. Despite facing spectrum supply limitations, the industry is poised to benefit from seamless connectivity solutions for various sectors, potentially redefining wireless carriers’ roles in an increasingly interconnected world.

This graph shows the average selling price of Apple's iPhone (iOS) and Android smartphones from 2008 to 2016. In 2015, the average selling price for Android smartphones was *** U.S. dollars.

The global market for high aluminum cover glass for mobile phones is experiencing robust growth, driven by the increasing demand for premium smartphones with enhanced durability and aesthetics. While the exact market size for 2025 isn't provided, considering the average growth rate (CAGR) in the mobile phone industry and the premium nature of this specialized glass, a reasonable estimate for the 2025 market value would be in the range of $2.5 billion to $3 billion USD. This signifies a substantial market opportunity, particularly in the high-end segment where consumers are willing to pay a premium for superior quality and features. The market's Compound Annual Growth Rate (CAGR) – let's assume a conservative estimate of 8% based on industry trends – projects continued expansion throughout the forecast period (2025-2033). This growth is fueled by several key factors, including the rising popularity of foldable and flexible smartphones, which necessitate high-performance cover glass solutions, and the ongoing advancements in materials science leading to stronger, lighter, and more scratch-resistant glass. Major players like Corning, AGC, and Schott are at the forefront of this innovation, continuously developing new materials and manufacturing techniques to meet the evolving demands of the mobile phone industry. Technological advancements in float and overflow downdraw methods are also playing a critical role in driving market growth. These methods enable the production of high-quality cover glass with improved optical clarity and enhanced durability. However, the market faces some restraints, including the high production costs associated with specialized glass manufacturing and potential supply chain disruptions. Segmentation by both manufacturing method and phone type (high-end vs. mid/low-end) further highlights the nuances within this market. The high-end segment is currently the main driver of growth but expansion into mid-range and budget-friendly devices is anticipated as technology costs reduce and consumer demand rises. Geographically, Asia-Pacific, particularly China and India, remains a key market due to the high volume of smartphone manufacturing and consumption. North America and Europe are also significant contributors, fueled by strong consumer spending and the presence of leading technology companies.

Comparing the ** selected regions regarding the price per unit in the 'Smartphones' segment of the consumer electronics market, Hong Kong is leading the ranking (***** U.S. dollars) and is followed by South Korea with 432.4 U.S. dollars. At the other end of the spectrum is Myanmar with 139.57 U.S. dollars, indicating a difference of ****** U.S. dollars to Hong Kong. Find other insights concerning similar markets and segments, such as a ranking by country regarding average price per unit (PPU) in the digital cameras segment of the consumer electronics market and a ranking by country regarding revenue in the TV, radio & multimedia segment of the consumer electronics market. The Statista Market Insights cover a broad range of additional markets.

Demographics – Statistical data on Argentina population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar) Mobile subscriptions and penetration by population Mobile handset sales by quarter Mobile handset revenue and average selling price Mobile handset sales volume by: type of customer, category, price band, air interface, vendor and by feature Read More

Demographics – Statistical data on Japan population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar) Mobile subscriptions and penetration by population Mobile handset sales by quarter Mobile handset revenue and average selling price Mobile handset sales volume by: type of customer, category, price band, air interface, vendor, operating system and feature Mobile smartphone handset sales by: venfor, operating system and by feature Read More

The average selling price of smartphones in India was around *** U.S. dollars in 2024. It surpassed the previous highest average selling price of *** U.S. dollars in 2023. The growth in the average selling price was driven by price increases and bigger 5G contribution.